200 Top SEO Ranking Factors December 2025

TOP SEO Factors for 2025-12 previous

Top SEO Factor data is updated daily for latest "month to date" measurements.

	Name	Correlation	#1 Max	Page 1 Avg	Usage %	Searches %
1	Number of No Follow Backlinks Authority	-0.24	5871	1407	40 %	70 %
2	LSI Words in H1 Tags Relevancy	-0.23	8	6	83 %	90 %
3	Number of Do Follow Backlinks Authority	-0.22	46516	13024	44 %	80 %
4	Entities in H1 Tags	-0.22	5	3	81 %	90 %
5	Number of Backlinks Authority	-0.21	52157	14276	49 %	80 %
6	Number of Referring Domains Authority	-0.2	572	146	49 %	80 %
7	Uses JSON-LD RoofingContractor Other	-0.19	1	1	10 %	20 %
8	Uses Schema roofingcontractor Other	-0.19	1	1	10 %	20 %
9	Variations in Search Result URL Relevancy	-0.19	3	2	81 %	50 %
10	Uses Microdata mainEntityOfPage Other	-0.19	1	1	1 %	30 %
11	Variations in Absolute URLs Relevancy	-0.18	154	90	84 %	50 %
12	Variations in the Canonical URL Relevancy	-0.18	3	2	74 %	50 %
13	Number of Top 100 Shared Factors Used Diversity	-0.18	38	35	97 %	60 %
14	Has JSON-LD Schema Markup Relevancy	-0.18	1	1	71 %	40 %
15	LSI Words in Title Tag Relevancy	-0.18	11	8	91 %	80 %
16	Exact Matches in the HTML Tag Relevancy	-0.18	16	6	48 %	50 %
17	Uses Microdata logo Other	-0.18	1	1	1 %	40 %
18	LSI Words in Meta Description Tag Relevancy	-0.18	18	15	81 %	80 %
19	Uses Microdata Collection Other	-0.18	1	1	1 %	20 %
20	Uses Schema collection Other	-0.18	1	1	1 %	20 %
21	Uses Schema description Other	-0.18	1	1	65 %	30 %
22	Is Home Page Other	-0.17	1	1	22 %	50 %
23	Uses Microdata dateModified Other	-0.17	1	1	3 %	30 %
24	Variations in Search Result URL Path Relevancy	-0.17	3	2	75 %	50 %
25	Variations in Footer Tags Relevancy	-0.17	13	8	61 %	30 %
26	Variations in ALT Attributes Relevancy	-0.17	13	6	59 %	70 %
27	Search Result Domain is .com, .net, or .org Other	-0.16	1	1	5 %	70 %
28	Uses JSON-LD name Other	-0.16	1	1	68 %	50 %
29	Variations in TITLE Attributes Relevancy	-0.16	9	5	47 %	70 %
30	Number of Distinct Entities Used Diversity	-0.16	60	40	91 %	100 %
31	Meta Description Length Size	-0.16	152	143	86 %	50 %
32	Entities in Meta Description Tag Relevancy	-0.16	8	5	81 %	100 %
33	Leading Variations in H1-H6 Tags Relevancy	-0.16	2	2	56 %	50 %
34	Load Time Milliseconds Performance	-0.16	2951	1424	92 %	90 %
35	Uses JSON-LD Country Other	-0.16	1	1	2 %	40 %
36	Exact Matches in Sentences Relevancy	-0.16	6	2	34 %	50 %
37	Number of Top 200 Shared Factors Used Diversity	-0.15	51	46	97 %	70 %
38	Uses JSON-LD BusinessEvent Other	-0.15	1	1	2 %	20 %
39	Uses JSON-LD representativeOfPage Other	-0.15	1	1	2 %	20 %
40	Uses Schema businessevent Other	-0.15	1	1	2 %	20 %
41	Uses Schema representativeofpage Other	-0.15	1	1	2 %	20 %
42	Uses Schema value Other	-0.15	1	1	2 %	20 %
43	Uses JSON-LD areaServed Other	-0.15	1	1	4 %	70 %
44	Entities in Title Tag Relevancy	-0.15	7	5	88 %	100 %
45	Entities in the HTML Tag Relevancy	-0.15	466	283	91 %	90 %
46	Uses Schema areaserved Other	-0.15	1	1	4 %	70 %
47	Variations in Body Tags Relevancy	-0.15	343	245	93 %	70 %
48	Variations in HTML Tags Relevancy	-0.15	343	245	93 %	70 %
49	Has Meta Description Relevancy	-0.15	1	1	82 %	40 %
50	Variations in A Tag HREF Attributes Relevancy	-0.15	120	52	78 %	70 %
51	Variations making whole A Tags Relevancy	-0.15	3	2	39 %	70 %
52	Number of Facebook Share Links Authority	-0.15	2	1	4 %	70 %
53	Number of Social Share Links Authority	-0.15	2	1	4 %	70 %
54	LSI Words in Sentences Relevancy	-0.14	2328	1323	90 %	90 %
55	Number of Unique Variations Used Diversity	-0.14	13	10	91 %	50 %
56	Number of DoFollow External Links Authority	-0.14	23	14	85 %	80 %
57	Entities in Sentences Relevancy	-0.14	461	278	88 %	90 %
58	Uses JSON-LD url Other	-0.14	1	1	65 %	50 %
59	Uses Microdata url Other	-0.14	1	1	8 %	20 %
60	Uses JSON-LD ReadAction Other	-0.14	1	1	31 %	40 %
61	Uses Schema readaction Other	-0.14	1	1	31 %	40 %
62	Variations in OpenGraph Site Name Relevancy	-0.14	1	1	22 %	50 %
63	Variations in H1, H2, and H3 Tags Relevancy	-0.14	12	7	80 %	60 %
64	Clean Keyword Density in the HTML Tag Relevancy	-0.14	5	4	88 %	40 %
65	Variations in Meta Description Relevancy	-0.14	3	2	73 %	50 %
66	Number of Top 50 Shared Factors Used Diversity	-0.14	16	14	95 %	70 %
67	Meta Description Tag Has Entities Relevancy	-0.14	1	1	80 %	50 %
68	Uses JSON-LD Language	-0.14	1	1	1 %	20 %
69	Uses Schema about Other	-0.14	1	1	1 %	30 %
70	Uses Schema language Other	-0.14	1	1	1 %	20 %
71	Variations in H1 Tags Relevancy	-0.14	2	2	67 %	60 %
72	Uses Microdata publisher Other	-0.14	1	1	3 %	40 %
73	Variations in Distinct A Tag HREF Attributes Relevancy	-0.14	66	36	82 %	80 %
74	Term Frequency Relevancy	-0.14	4	4	90 %	80 %
75	Uses JSON-LD encoding Other	-0.14	1	1	1 %	30 %
76	Uses Schema encoding Other	-0.14	1	1	1 %	30 %
77	Has Entities in H2 Tags Relevancy	-0.14	1	1	74 %	70 %
78	Number of Heading Tags Size	-0.14	34	24	90 %	80 %
79	Has Canonical URL Authority	-0.14	1	1	86 %	50 %
80	Uses JSON-LD specialty Other	-0.14	1	1	2 %	20 %
81	Uses Schema specialty Other	-0.14	1	1	2 %	20 %
82	Number of HTML Tags Size	-0.14	1570	1170	94 %	60 %
83	Uses JSON-LD CreativeWork Other	-0.14	1	1	1 %	20 %
84	Uses Microdata MedicalBusiness Other	-0.14	1	1	1 %	20 %
85	Entities in H2 Tags	-0.13	30	14	77 %	100 %
86	Entities in H3 Tags	-0.13	19	9	63 %	90 %
87	TF/IDF Relevancy	-0.13	1	1	75 %	70 %
88	Uses JSON-LD EntryPoint Other	-0.13	1	1	36 %	40 %
89	Uses JSON-LD urlTemplate Other	-0.13	1	1	36 %	40 %
90	Uses Schema entrypoint Other	-0.13	1	1	36 %	40 %
91	Uses Schema urltemplate Other	-0.13	1	1	36 %	40 %
92	Uses JSON-LD Audience	-0.13	1	1	2 %	50 %
93	Uses Schema audience Other	-0.13	1	1	2 %	50 %
94	Variations in Main Tags Relevancy	-0.13	89	50	46 %	90 %
95	Leading Variations in H1, H2, and H3 Tags Relevancy	-0.13	2	2	57 %	60 %
96	Variations in H1-H6 Tags Relevancy	-0.13	13	8	81 %	60 %
97	Has Schema Markup Relevancy	-0.13	1	1	77 %	50 %
98	Percentage of DoFollow Links Authority	-0.13	99	93	91 %	70 %
99	Variations in Div Tags Relevancy	-0.13	214	131	88 %	70 %
100	Uses JSON-LD thumbnailUrl Other	-0.13	1	1	18 %	40 %
101	Uses Microdata addressRegion Other	-0.13	1	1	1 %	30 %
102	Uses Microdata WebSite Other	-0.13	1	1	2 %	20 %
103	Number of Unique LSI Words Used Diversity	-0.13	957	470	91 %	100 %
104	Uses Schema url Other	-0.13	1	1	69 %	50 %
105	Variation Count in Top 30KB Relevancy	-0.13	25	18	82 %	80 %
106	Uses JSON-LD value Other	-0.13	1	1	2 %	30 %
107	Uses Schema country Other	-0.13	1	1	2 %	40 %
108	Variations in Search Result Display URL Relevancy	-0.13	3	2	89 %	60 %
109	Variations in Search Result Link Text Relevancy	-0.13	3	2	89 %	60 %
110	Variations in Host Citations Relevancy	-0.13	7	2	6 %	80 %
111	Variations in Span Tags Relevancy	-0.13	18	11	70 %	60 %
112	Uses Microdata height Other	-0.13	1	1	1 %	20 %
113	Uses Microdata width Other	-0.13	1	1	1 %	20 %
114	Variation Density in Top 30KB Relevancy	-0.13	4	2	75 %	70 %
115	Variations in Search Result Document File Name Relevancy	-0.13	3	2	66 %	50 %
116	Variations in First 100 Words Relevancy	-0.13	10	8	86 %	60 %
117	Variations in LI Tags Relevancy	-0.13	59	33	84 %	80 %
118	Uses JSON-LD about Other	-0.13	1	1	1 %	20 %
119	Uses JSON-LD PropertyValueSpecification Other	-0.13	1	1	27 %	30 %
120	Uses JSON-LD valueName Other	-0.13	1	1	27 %	30 %
121	Uses Schema propertyvaluespecification Other	-0.13	1	1	27 %	30 %
122	Uses Schema valuename Other	-0.13	1	1	27 %	30 %
123	Number of Facebook Accounts Authority	-0.12	2	1	33 %	80 %
124	Has US Phone Number Trust	-0.12	1	1	64 %	50 %
125	Word Count in Meta Description Size	-0.12	26	23	83 %	50 %
126	Uses JSON-LD CollectionPage Other	-0.12	1	1	2 %	40 %
127	Uses Schema collectionpage Other	-0.12	1	1	2 %	40 %
128	Number of Nofollow Links Authority	-0.12	9	4	29 %	80 %
129	Variations in Strong Tags Relevancy	-0.12	4	2	32 %	50 %
130	Is Search Result Page Other	-0.12	1	1	6 %	60 %
131	Has Contact Page Trust	-0.12	1	1	73 %	40 %
132	Word Count Size	-0.12	2719	1929	94 %	80 %
133	LSI Words in H6 Tags Relevancy	-0.12	3	2	9 %	40 %
134	Has Entities in H1 Tags Relevancy	-0.12	1	1	78 %	60 %
135	Uses Schema name Other	-0.12	1	1	72 %	50 %
136	Uses Schema publisher Other	-0.12	1	1	3 %	50 %
137	Uses Schema logo Other	-0.12	1	1	13 %	60 %
138	Search Result Domain is .com Other	-0.12	1	1	4 %	70 %
139	Uses JSON-LD CollegeOrUniversity Other	-0.12	1	1	1 %	40 %
140	Uses JSON-LD currenciesAccepted Other	-0.12	1	1	1 %	40 %
141	Uses JSON-LD duns Other	-0.12	1	1	2 %	20 %
142	Uses Microdata breadcrumb	-0.12	1	1	2 %	20 %
143	Uses Schema collegeoruniversity Other	-0.12	1	1	1 %	40 %
144	Uses Schema currenciesaccepted Other	-0.12	1	1	1 %	40 %
145	Uses Schema duns Other	-0.12	1	1	2 %	20 %
146	Leading Variations in H1 Tags Relevancy	-0.12	1	1	33 %	70 %
147	Has Apple Touch Icon Technology	-0.12	1	1	62 %	40 %
148	Number of External Links Authority	-0.12	30	17	86 %	80 %
149	Has Entities in H4 Tags Relevancy	-0.12	1	1	31 %	40 %
150	Is Article Page Other	-0.12	1	1	74 %	40 %
151	Uses Schema organization Other	-0.12	1	1	47 %	50 %
152	Uses Schema transcript Other	-0.12	1	1	1 %	30 %
153	Percentage of NoFollow Links Authority	-0.12	3	2	26 %	70 %
154	Uses Schema telephone Other	-0.12	1	1	34 %	70 %
155	Variations in H1 and H2 Tags Relevancy	-0.12	8	5	78 %	70 %
156	Number Of JSON-LD Types Relevancy	-0.12	35	23	74 %	70 %
157	Uses JSON-LD foundingDate Other	-0.12	1	1	3 %	60 %
158	Uses Schema foundingdate Other	-0.12	1	1	3 %	60 %
159	Uses JSON-LD ItemList Other	-0.12	1	1	4 %	40 %
160	Variations in A Tags Relevancy	-0.12	43	27	84 %	90 %
161	Uses JSON-LD GeoShape	-0.12	1	1	1 %	40 %
162	Uses JSON-LD legalName Other	-0.12	1	1	4 %	40 %
163	Uses Schema geoshape Other	-0.12	1	1	1 %	40 %
164	Uses Schema legalname Other	-0.12	1	1	4 %	40 %
165	Variations in Blockquote Tags Relevancy	-0.12	2	1	5 %	70 %
166	Variations in H3 Tags Relevancy	-0.12	4	3	46 %	70 %
167	Has XMLRPC Technology	-0.12	1	1	42 %	30 %
168	Variations in Section Tags Relevancy	-0.12	40	24	51 %	60 %
169	Variations in Value Attributes Relevancy	-0.12	1	1	14 %	30 %
170	Unabridged Word Count Size	-0.12	3297	2254	93 %	90 %
171	Number of H1 Tags Size	-0.12	2	2	81 %	60 %
172	Uses Microdata LocalBusiness Other	-0.12	1	1	2 %	30 %
173	Uses Microdata transcript Other	-0.12	1	1	1 %	20 %
174	Uses Microdata video Other	-0.12	1	1	1 %	20 %
175	Uses Schema professionalservice Other	-0.12	1	1	1 %	30 %
176	Uses Schema video Other	-0.12	1	1	1 %	20 %
177	Uses JSON-LD contactOption Other	-0.12	1	1	1 %	40 %
178	Uses Schema contactoption Other	-0.12	1	1	1 %	40 %
179	LSI Words in H3 Tags Relevancy	-0.12	65	31	72 %	90 %
180	Title Tag Has Entities Relevancy	-0.12	1	1	88 %	60 %
181	Uses JSON-LD dayOfWeek Other	-0.12	1	1	2 %	50 %
182	Uses Schema dayofweek Other	-0.12	1	1	2 %	50 %
183	Uses Microdata AggregateRating Other	-0.12	1	1	2 %	20 %
184	Number of Factors Used Diversity	-0.11	270	227	97 %	70 %
185	Number of H2 Tags Size	-0.11	13	9	82 %	100 %
186	Uses JSON-LD disambiguatingDescription Other	-0.11	1	1	2 %	50 %
187	Number of Social Pages Authority	-0.11	14	6	75 %	70 %
188	Uses JSON-LD sameAs Other	-0.11	1	1	4 %	70 %
189	Clean Text Kilobytes Size	-0.11	21	15	88 %	90 %
190	Has Entities in H3 Tags Relevancy	-0.11	1	1	60 %	60 %
191	Uses JSON-LD AggregateRating	-0.11	1	1	7 %	60 %
192	Uses JSON-LD Organization Other	-0.11	1	1	43 %	60 %
193	Is Pagination Page Other	-0.11	1	1	12 %	70 %
194	Uses Microdata address Other	-0.11	1	1	2 %	40 %
195	Uses Microdata addressLocality Other	-0.11	1	1	2 %	40 %
196	Uses Microdata PostalAddress Other	-0.11	1	1	2 %	40 %
197	Is WordPress Website Technology	-0.11	1	1	22 %	40 %
198	Uses JSON-LD PropertyValue Other	-0.11	1	1	3 %	40 %
199	Uses Schema itemlist Other	-0.11	1	1	4 %	40 %
200	Uses Schema propertyvalue Other	-0.11	1	1	3 %	40 %

Measures 146796 SEO Factors

145074 Built-In SEO Factors

135925 On-page SEO Factors

9149 Google Maps SEO Factors for Local SEO

1722 SEO Factors from APIs

147 API SEO Factors for off-page SEO like backlinks and referring domains.

1575 Technology Stack SEO Factors

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TOP SEO Factors for 2025-12 previous