The data comes from the community of Cora SEO Software users. The software anonymously shares data about how the factors perform. We encode the search term with a one way hashing algorithm so the keywords still remain private. Every time a Cora report is run the community shared data is fed back into the Cora reports so users know how factors perform across large numbers of searches. We decided to share this data with the public as a community service.
These are new factors. They always look like they got stronger but without history they could be unchanged or even got weaker. New factors entering the system can be misleading. Don't make bold claims about factors with no history.
|Factor Name||This field has encoded information in it. Where possible we try to be a literal as possible with name but there are a few naming conventions to factors.
|Correlation||This is the correlation coefficient describing the relationship between rank position in Google and the factor being measured. Correlation coefficients describe the slope of the trend line if you were to plot a graph of rank positions on the X-axis and factor measurements on the y-axis. They tend to be negative for SEO Factors because the more of the factor you have the better you rank (meaning closer to position 1 in search). Correlations do not prove causation. The merely state if the factor measurements and rank positions appear to move together. Just so happens this works !@#$ing great in SEO. Correlation can reduce 12000 possible factors to just 2-3 dozen likely suspects. It makes your guesses in how to spend your time much better than they would otherwise be. Correlation coefficients range from -1 to +1 and for SEO Factors the closer to -1 the better.|
|#1 Max||The maximum factor measurement found in the number 1 spot this month.|
|Page 1 Average||The page 1 average factor measurement this month.|
|Usage %||What percentage of the top 100 is generally using this factor.|
|Search %||What percentage of searches had this factor as a significant correlation (95-99% significant)|