Correlates the number of TFIDF in the HTML source as a factor. The matches counted include any of the relevant hits highlighted by Google in the search results.
| Difficulty | Difficult | This factor is considered difficult to tune for in most cases. |
| Difficulty Reason | Academic | This factor is overly academic, or experimental, or is used diagnostically, or is otherwise not tuned for. |
| Factor Class | Relevancy | This factor is believed to impact the relevancy of a web page. |
| Factor Type | Keywords | A factor regarding relevant exact match and variation keyword usage. |
| Zone | Text Content | This factor is measured in the text content of the page. |
| Match Type | Variations | This factor is matching variations which includes the exact match. |
| Metric | Score | This factor provides a calculated score. |
| Units | Other | This factor provides an other amount. |