200 Top Ranking Factors in SEO

Top SEO Factors - Jump Station - Claim Brands - Negative SEO

Aggregate SEO Weather - See previous months - Scores are all normailzed to 100 point scale for all services

Understanding the Top SEO Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords: Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms: The exact match search terms you used in Google.
Entities: Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words: An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result: If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column: The maximum measurement found in the #1 position in Google.
Page 1 Avg Column: The average page 1 average across thousands of keywords in Google.
Keywords Column: The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some of the top SEO factors aren't meant to be tuned.

Some of the 200 top SEO factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

Top SEO Factors - 2022-07-05 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	45	21	-0.36	-0.63	93.93%
2	CPZZZ100	Number of Top 100 Shared Factors Used	87	45	-0.35	-0.64	92.86%
3	CPZZZ	Number of Factors Used	225	129	-0.32	-0.62	94.21%
4	ENT000a	Number of Entities Used	72	25	-0.30	-0.65	75.64%
5	CPZZZ200	Number of Top 200 Shared Factors Used	151	84	-0.30	-0.60	89.50%
6	CP005	Ahrefs Domain Rating	82	45	-0.26	-0.56	33.00%
7	CP059	Ahrefs Rank	46	14	-0.26	-0.50	22.07%
8	CP134	Keywords in Body Tag	114,121	542	-0.25	-0.53	91.14%
9	CP470	Keywords in the HTML Tag	115,315	630	-0.25	-0.50	95.57%
10	DD015	DomDetailer Moz PA	68	42	-0.24	-0.50	38.29%
11	CP061	Ahrefs Referring Class C Addresses	1,024	44	-0.24	-0.34	38.07%
12	CP063	Ahrefs Referring IP Addresses	1,712	59	-0.24	-0.33	38.14%
13	CP062	Ahrefs Referring Domains	3,127	75	-0.24	-0.32	38.57%
14	DD010	DomDetailer Majestic Referring Subnets	68,896	10,014	-0.23	-0.26	40.93%
15	DD006	DomDetailer Majestic IPs	275,466	38,003	-0.23	-0.25	41.43%
16	CPX010	Keywords in Div Tags	32,037	291	-0.23	-0.50	92.86%
17	DD008	DomDetailer Majestic Referring Domains	1,650,859	245,356	-0.23	-0.25	42.21%
18	ENT009	Entities in Title Tag	7	2	-0.23	-0.53	70.29%
19	DD013	DomDetailer Moz DA	83	38	-0.23	-0.45	38.07%
20	CP161	Keywords in H1-H6 Tags	332	10	-0.22	-0.51	88.57%
21	CP067	Ahrefs Text Backlinks	875,438	9,561	-0.22	-0.28	38.14%
22	CP002	Ahrefs Backlinks	875,525	9,566	-0.22	-0.28	38.57%
23	CP064	Ahrefs Referring Pages	875,527	9,566	-0.22	-0.28	38.57%
24	CP157	Keywords in H1, H2, and H3 Tags	260	8	-0.22	-0.50	88.79%
25	DD005	DomDetailer Majestic CF	64	34	-0.22	-0.49	39.71%
26	CP070	Ahrefs Word Count	5,435	1,618	-0.22	-0.47	17.64%
27	CP129	Keywords in A Tags	5,698	51	-0.22	-0.47	89.57%
28	ENT003	Entities in H2 Tags	33	7	-0.21	-0.49	73.07%
29	DD007	DomDetailer Majestic Links	75,468,493	-236,527	-0.21	-0.23	41.57%
30	DD002	DomDetailer Facebook Shares	8,874,003	-5,122,084	-0.21	-0.32	40.86%
31	CP465	Keywords in P Tags	3,276	48	-0.21	-0.48	93.43%
32	CP004	Ahrefs Dofollow Backlinks	836,386	7,400	-0.21	-0.29	38.29%
33	DD012	DomDetailer Majestic TF	56	24	-0.21	-0.44	39.79%
34	DD016	DomDetailer Moz Rank	8	4	-0.21	-0.45	36.86%
35	CP153	Keywords in H1 and H2 Tags	155	5	-0.21	-0.48	87.36%
36	CP054	Ahrefs NoFollow Backlinks	61,036	2,060	-0.21	-0.30	36.79%
37	CP135	Body Tag Size Kilobytes	290	93	-0.21	-0.46	92.29%
38	DD014	DomDetailer Moz Links	60,982,656	617,199	-0.20	-0.26	39.93%
39	ENT004	Entities in H3 Tags	29	6	-0.20	-0.49	73.07%
40	CKWD001	Clean Keyword Density in the HTML Tag	206	5	-0.20	-0.48	78.36%
41	CP469	Keywords in Sentences	2,940	38	-0.20	-0.45	90.64%
42	CP375	Keywords in LI Tags	2,108	26	-0.20	-0.46	89.00%
43	CP458	Page Size Kilobytes	1,189	164	-0.20	-0.47	89.43%
44	CP045	Ahrefs Has Text Backlinks	1	1	-0.20	-0.52	37.14%
45	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.20	-0.51	36.50%
46	CP017	Ahrefs Has Backlinks	1	1	-0.20	-0.51	37.36%
47	CP470a	Search Terms in the HTML Tag	469	16	-0.20	-0.44	88.79%
48	CP134a	Search Terms in Body Tag	413	18	-0.19	-0.45	86.71%
49	CP475	Term Frequency	6	3	-0.19	-0.46	92.14%
50	CP071	Search Result Display URL Matches	14	1	-0.19	-0.48	78.79%
51	CP097	Search Result Link Text Matches	14	1	-0.19	-0.48	78.86%
52	CP050	Ahrefs Internal Links	556	140	-0.19	-0.44	39.00%
53	CP165	Keywords in H2 Tags	136	4	-0.19	-0.45	88.00%
54	LSI002	LSI Words in Sentences	3,707	615	-0.19	-0.41	97.29%
55	CPXX888	Number of HTML Tags	3,125	926	-0.19	-0.45	89.50%
56	GD004	Google Density Exact Matches	28	3	-0.19	-0.46	61.57%
57	ENT018	Entities in Sentences	593	99	-0.19	-0.41	97.36%
58	CP127	Keywords in A Tag HREFs	3,385	65	-0.19	-0.41	86.86%
59	CP492b	Unabridged Word Count	6,303	1,777	-0.19	-0.42	89.29%
60	CP140	Clean Text Kilobytes	48	11	-0.19	-0.42	88.36%
61	CP465c	Keywords in script Tags	24,679	112	-0.19	-0.43	93.93%
62	CP128	Keywords in Alt Attributes	647	8	-0.19	-0.45	87.43%
63	CPJLD068	Has JSON-LD Dentist	1	0	-0.19	-0.50	3.43%
64	CP127b	Keywords in Unique A Tag HREFs	2,724	44	-0.19	-0.41	87.64%
65	CP160	Leading Keywords in H1-H6 Tags	40	2	-0.19	-0.44	86.14%
66	CP038	Ahrefs Has NoFollow Backlinks	1	0	-0.19	-0.49	35.43%
67	ENT001	Entities in HTML Tag	2,299	293	-0.19	-0.40	97.86%
68	CP156	Leading Keywords in H1, H2, and H3 Tags	23	2	-0.18	-0.43	85.50%
69	CP488	Keywords in pages top 10 most used phrases	23	2	-0.18	-0.47	84.86%
70	CP492	Word Count	4,144	1,443	-0.18	-0.40	88.29%
71	CP057	Ahrefs Page Size	93,293	35,354	-0.18	-0.44	17.29%
72	GD001	Google Variation Density	375	5	-0.18	-0.44	76.14%
73	CP468	Number of Sentences	254	64	-0.18	-0.40	87.43%
74	CP481	Keywords in Title Tag	25	2	-0.18	-0.44	79.64%
75	CP072	Search Result Document Matches	8	1	-0.18	-0.46	58.93%
76	CP487	Keywords in pages top 5 most used phrases	11	1	-0.18	-0.46	83.29%
77	ENT008	Entities in Meta Description Tag	10	3	-0.17	-0.45	64.50%
78	CP471	Keywords in Span Tags	865	14	-0.17	-0.40	90.36%
79	CP159a	Search Terms in H1-H6 Tags	14	1	-0.17	-0.42	85.00%
80	CP052	Ahrefs Linked Root Domains	33	7	-0.17	-0.45	37.64%
81	CP049	Ahrefs Images	83	26	-0.17	-0.39	16.64%
82	CP007	Ahrefs External Links	248	21	-0.17	-0.38	35.86%
83	CP425	Number of HTTPS Links	501	154	-0.17	-0.39	85.14%
84	CP381	Keywords in Meta Descriptions	51	2	-0.17	-0.44	80.57%
85	CP999	Search Result Path Matches	13	1	-0.17	-0.42	70.50%
86	CPJLD086	Has JSON-LD FinancialProduct	1	0	-0.17	-0.55	2.00%
87	CP435	Number of Links	501	157	-0.17	-0.39	86.21%
88	ENT013	Has Entities in H2 Tags	1	1	-0.17	-0.49	67.43%
89	ENT002	Entities in H1 Tags	18	2	-0.17	-0.42	60.07%
90	CP484	Leading Keywords in Title Tag	1	0	-0.17	-0.47	76.21%
91	CP410	Number of DoFollow Links	497	151	-0.17	-0.39	86.36%
92	CP431	Number of Internal Links	485	141	-0.17	-0.38	86.79%
93	CPXR24	Number of P Tags	141	39	-0.17	-0.41	87.07%
94	CPXR018	Keywords in Nav Tags	11,766	48	-0.16	-0.38	83.00%
95	CPXR003	Number of Heading Tags	73	20	-0.16	-0.40	86.50%
96	CP427	Number of Images with Alt Text	75	20	-0.16	-0.40	87.29%
97	QS003	Number of Questions	102	6	-0.16	-0.34	82.93%
98	CP476	TF/IDF	1	1	-0.16	-0.47	80.64%
99	CP169	Keywords in H3 Tags	121	3	-0.16	-0.40	86.64%
100	CP020	Ahrefs Has Domain Rating	1	1	-0.16	-0.46	28.50%
101	CP151	Leading Keywords in H1 Tags	2	0	-0.16	-0.44	75.50%
102	CPX003	Keywords in Main Tags	13,887	101	-0.16	-0.45	82.71%
103	CP113	Search Result URL Matches	22	1	-0.16	-0.40	75.14%
104	CP137	Keywords in the Canonical URL	60	2	-0.16	-0.41	79.29%
105	CP426	Number of Images	98	30	-0.16	-0.36	85.36%
106	CP486	Keywords in pages top 3 most used phrases	7	1	-0.16	-0.43	84.79%
107	CP152	Keywords in H1 Tags	21	1	-0.16	-0.40	76.57%
108	ENT005	Entities in H4 Tags	18	2	-0.16	-0.44	66.57%
109	CP056	Ahrefs Pages	5	1	-0.15	-0.34	34.64%
110	CPXR005	Number of H2 Tags	20	7	-0.15	-0.38	87.21%
111	CP124a	Keywords in Absolute URLs	5,703	67	-0.15	-0.36	86.07%
112	CP469a	Search Terms in Sentences	22	2	-0.15	-0.38	88.21%
113	CP109	Search Result Summary Text Matches	76	3	-0.15	-0.44	72.43%
114	GD003	Google Density Variations	7,071	80	-0.15	-0.38	71.64%
115	ENT010	Title Tag Has Entities	1	1	-0.15	-0.43	57.86%
116	DD011	DomDetailer Majestic Referring .gov Links	24,741,423	3,294,020	-0.15	-0.28	34.07%
117	CP451	Number of US Phone Numbers	72	7	-0.15	-0.35	78.21%
118	CP483a	Search Terms in the Title Tag	2	0	-0.15	-0.39	84.29%
119	LSI001	LSI Words in Title Tag	16	5	-0.15	-0.36	92.07%
120	CP383	Keywords in Meta OpenGraph Description	48	2	-0.15	-0.40	73.86%
121	ENT014	Has Entities in H3 Tags	1	1	-0.15	-0.45	65.57%
122	CP467	Keywords in Section Tags	2,178	23	-0.15	-0.42	87.86%
123	CP164	Leading Keywords in H2 Tags	9	1	-0.15	-0.39	83.43%
124	CP048	Ahrefs Image Backlinks	292,652	2,358	-0.15	-0.32	29.43%
125	CP358	Inline Javascript Kilobytes	331	35	-0.15	-0.33	82.00%
126	ENT012	Has Entities in H1 Tags	1	1	-0.15	-0.45	57.29%
127	CPJLD011	Has JSON-LD Answer	1	0	-0.15	-0.45	70.79%
128	CPJLD217	Has JSON-LD Question	1	0	-0.15	-0.45	70.93%
129	CPXR006	Number of H3 Tags	28	7	-0.15	-0.36	82.93%
130	CP385	Keywords in Meta OpenGraph Content	21	1	-0.15	-0.41	70.71%
131	CPJLDxSA	Number Of JSON-LD Types	73	9	-0.15	-0.38	84.21%
132	QS006	Number of Questions In H2 Tags	4	1	-0.15	-0.35	74.93%
133	CP032	Ahrefs Has Image Backlinks	1	0	-0.15	-0.42	26.57%
134	CP391	Number of Absolute URLs	457	150	-0.15	-0.37	81.57%
135	CP146	Keywords in the First 100 Words	208	9	-0.15	-0.38	73.71%
136	QS004	Number of Questions In Headings	6	1	-0.14	-0.35	32.71%
137	CP376	Keywords making whole LI Tags	7	1	-0.14	-0.39	77.29%
138	CP125	Keywords making whole A Tags	8	1	-0.14	-0.39	79.36%
139	CPX013	Keywords in Footer Tags	3,696	22	-0.14	-0.35	76.86%
140	CP347	Has US Phone Number	1	0	-0.14	-0.43	64.29%
141	CPJLD117	Has JSON-LD HowToSupply	1	0	-0.14	-0.41	3.00%
142	CPJLD119	Has JSON-LD HowToTool	1	0	-0.14	-0.41	3.00%
143	CP377	Load Time Milliseconds	140,093	2,625	-0.14	-0.30	67.00%
144	LSI006	LSI Words in H2 Tags	80	18	-0.14	-0.34	93.93%
145	CP150a	Search Terms in H1 Tags	1	0	-0.14	-0.37	79.64%
146	CP158	Keywords making whole H1-H6 Tags	4	0	-0.14	-0.39	74.14%
147	CP022	Ahrefs Has External Links	1	1	-0.14	-0.43	32.07%
148	QS012	Headings Has Question	1	0	-0.14	-0.43	72.93%
149	CP108	Search Result Summary Length	245	150	-0.14	-0.32	73.21%
150	GD002	Google Exact Match Density	2	0	-0.14	-0.39	38.36%
151	CP034	Ahrefs Has Internal Links	1	1	-0.14	-0.42	32.36%
152	CP036	Ahrefs Has Linked Root Domains	1	1	-0.14	-0.42	32.71%
153	CP033	Ahrefs Has Images	1	1	-0.14	-0.41	14.43%
154	CP126a	Search Terms in A Tags	62	3	-0.14	-0.34	83.79%
155	CP413	Number of External Links	64	16	-0.14	-0.31	77.64%
156	CP381a	Search Terms in Meta Descriptions	2	0	-0.14	-0.35	80.93%
157	ENT011	Meta Description Tag Has Entities	1	1	-0.14	-0.43	57.50%
158	CP353	Head Size Kilobytes	130	47	-0.14	-0.34	75.71%
159	CP154	Keywords making whole H1, H2, and H3 Tags	4	0	-0.14	-0.38	73.14%
160	CP472	Keywords making whole Span Tags	11	1	-0.13	-0.35	85.36%
161	CP150a2	Search Terms in H2 Tags	8	1	-0.13	-0.36	85.14%
162	CP473	Keywords in Strong Tags	99	2	-0.13	-0.36	83.93%
163	CP485	Keywords in pages most used phrase	2	0	-0.13	-0.38	78.14%
164	CP357	Inline CSS Kilobytes	414	34	-0.13	-0.37	78.93%
165	CP099	Search Result Number of Dirs in Path	3	2	-0.13	-0.36	63.50%
166	CP479	Title Has Sales Words	1	0	-0.13	-0.37	67.71%
167	CP477	Keywords in Title Attributes	449	7	-0.13	-0.34	86.57%
168	LSI003	LSI Words in Meta Description Tag	50	9	-0.13	-0.34	89.93%
169	PAGE009	Number of Prices	507	36	-0.13	-0.31	73.71%
170	CP374	Keywords in the last 100 words	205	5	-0.13	-0.34	73.07%
171	CP479ii	Title Has Sentiment Words	1	0	-0.13	-0.37	67.57%
172	DD001	DomDetailer Facebook Comments	280	52	-0.13	-0.37	35.64%
173	CP356	Keywords in I Tags	625	9	-0.13	-0.38	77.14%
174	CP409	Number of DoFollow External Links	44	14	-0.13	-0.30	72.57%
175	CP149	Keywords making whole H1 Tags	1	0	-0.13	-0.38	70.00%
176	CPJLDxCB	Number Of Claimed Brands	14	1	-0.13	-0.35	73.71%
177	CP130	Keywords in Article Tags	2,333	22	-0.13	-0.38	71.21%
178	LSI007	LSI Words in H3 Tags	92	15	-0.13	-0.32	92.21%
179	CPJLD131	Has JSON-LD LegalService	1	0	-0.13	-0.37	1.93%
180	QS007	Number of Questions In H3 Tags	3	1	-0.13	-0.36	76.71%
181	CP439	Number of NoFollow Externa Links	33	3	-0.13	-0.34	78.21%
182	CPJLDxKA	Number Of JSON-LD Entity References	11	0	-0.13	-0.36	68.00%
183	CP430	Number of Instagram Pages	7	1	-0.13	-0.32	73.50%
184	CP440	Number of NoFollow Links	49	6	-0.13	-0.33	77.50%
185	PAGE001	Is Home Page	1	0	-0.12	-0.38	33.64%
186	CPJLD222	Has JSON-LD RealEstateAgent	1	0	-0.12	-0.39	0.71%
187	CP424	Number of HREF Lang Tags	25	1	-0.12	-0.33	74.50%
188	CP168	Leading Keywords in H3 Tags	12	1	-0.12	-0.35	79.29%
189	CP460	Percentage of DoFollow Internal Links	94	82	-0.12	-0.33	73.21%
190	CP006	Ahrefs Edu Backlinks	92,933	517	-0.12	-0.32	20.93%
191	CP060	Ahrefs Redirects	3,877	11	-0.12	-0.30	28.71%
192	CP481b	Word Count in Meta Description Tag	86	21	-0.12	-0.31	72.79%
193	PAGE010	Number of Schema Products	19	0	-0.12	-0.38	33.50%
194	CP213	Has FavIcon	1	1	-0.12	-0.38	68.00%
195	CP177	Keywords in H4-H6 Tags	124	2	-0.12	-0.34	79.93%
196	CP418	Number of Forms	19	2	-0.12	-0.33	71.21%
197	CP173	Keywords in H4 Tags	82	1	-0.12	-0.35	78.43%
198	ENT015	Has Entities in H4 Tags	1	0	-0.12	-0.39	56.21%
199	CP133	Keywords in B Tags	361	4	-0.12	-0.35	71.43%
200	CP380	Meta Description Length	511	128	-0.12	-0.31	70.21%

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