200 Top Ranking Factors in SEO

Top SEO Factors - Jump Station - Claim Brands - Negative SEO

Aggregate SEO Weather - See previous months - Scores are all normailzed to 100 point scale for all services

Understanding the Top SEO Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords: Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms: The exact match search terms you used in Google.
Entities: Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words: An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result: If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column: The maximum measurement found in the #1 position in Google.
Page 1 Avg Column: The average page 1 average across thousands of keywords in Google.
Keywords Column: The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some of the top SEO factors aren't meant to be tuned.

Some of the 200 top SEO factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

Top SEO Factors - 2022-08-18 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	45	20	-0.38	-0.60	95.04%
2	CPZZZ100	Number of Top 100 Shared Factors Used	89	44	-0.35	-0.59	95.11%
3	CPZZZ	Number of Factors Used	222	128	-0.32	-0.60	92.19%
4	CPZZZ200	Number of Top 200 Shared Factors Used	155	81	-0.31	-0.58	92.46%
5	ENT000a	Number of Entities Used	80	29	-0.29	-0.62	74.66%
6	CP059	Ahrefs Rank	47	17	-0.27	-0.55	11.82%
7	CP062	Ahrefs Referring Domains	3,941	169	-0.27	-0.40	15.90%
8	CP063	Ahrefs Referring IP Addresses	2,429	122	-0.26	-0.40	16.03%
9	CP061	Ahrefs Referring Class C Addresses	1,408	88	-0.26	-0.40	16.03%
10	CP470	Keywords in the HTML Tag	1,993	213	-0.26	-0.54	95.92%
11	CP067	Ahrefs Text Backlinks	385,470	10,184	-0.25	-0.34	15.49%
12	CP002	Ahrefs Backlinks	385,582	10,207	-0.25	-0.35	15.49%
13	CP064	Ahrefs Referring Pages	385,581	10,207	-0.25	-0.35	15.49%
14	CP134	Keywords in Body Tag	1,848	190	-0.25	-0.53	95.31%
15	CP054	Ahrefs NoFollow Backlinks	111,893	1,965	-0.25	-0.35	15.69%
16	ENT009	Entities in Title Tag	7	3	-0.24	-0.53	66.98%
17	CP004	Ahrefs Dofollow Backlinks	369,871	8,196	-0.23	-0.33	15.56%
18	CP161	Keywords in H1-H6 Tags	39	8	-0.23	-0.51	92.19%
19	CP157	Keywords in H1, H2, and H3 Tags	32	7	-0.23	-0.51	92.39%
20	DD015	DomDetailer Moz PA	66	48	-0.22	-0.52	26.49%
21	CPX010	Keywords in Div Tags	1,041	121	-0.22	-0.50	91.37%
22	ENT003	Entities in H2 Tags	39	8	-0.22	-0.52	73.85%
23	CP135	Body Tag Size Kilobytes	336	94	-0.22	-0.48	92.66%
24	DD010	DomDetailer Majestic Referring Subnets	89,431	17,823	-0.22	-0.32	27.51%
25	CP129	Keywords in A Tags	168	26	-0.22	-0.47	93.55%
26	DD006	DomDetailer Majestic IPs	288,115	62,650	-0.22	-0.31	27.65%
27	CP005	Ahrefs Domain Rating	80	48	-0.22	-0.50	12.77%
28	DD008	DomDetailer Majestic Referring Domains	1,908,241	363,070	-0.22	-0.31	27.85%
29	ENT004	Entities in H3 Tags	33	7	-0.21	-0.52	73.17%
30	CP153	Keywords in H1 and H2 Tags	22	4	-0.21	-0.49	90.35%
31	DD005	DomDetailer Majestic CF	59	38	-0.21	-0.50	26.83%
32	DD013	DomDetailer Moz DA	78	47	-0.21	-0.47	26.02%
33	CP465	Keywords in P Tags	371	34	-0.21	-0.48	92.12%
34	CP097	Search Result Link Text Matches	3	1	-0.21	-0.49	75.34%
35	CP071	Search Result Display URL Matches	3	1	-0.21	-0.49	75.34%
36	CP375	Keywords in LI Tags	148	18	-0.21	-0.47	93.34%
37	CP458	Page Size Kilobytes	547	168	-0.21	-0.47	89.74%
38	CP038	Ahrefs Has NoFollow Backlinks	1	1	-0.21	-0.53	15.01%
39	CP469	Keywords in Sentences	255	26	-0.20	-0.45	89.81%
40	CP470a	Search Terms in the HTML Tag	447	18	-0.20	-0.46	87.57%
41	DD012	DomDetailer Majestic TF	53	28	-0.20	-0.45	26.15%
42	CPXX888	Number of HTML Tags	2,155	938	-0.20	-0.47	90.15%
43	DD016	DomDetailer Moz Rank	8	5	-0.20	-0.47	25.34%
44	CP127	Keywords in A Tag HREFs	363	51	-0.20	-0.44	91.85%
45	CP465c	Keywords in script Tags	357	38	-0.20	-0.46	92.32%
46	CP127b	Keywords in Unique A Tag HREFs	333	35	-0.20	-0.44	92.19%
47	CP481	Keywords in Title Tag	4	1	-0.20	-0.46	74.12%
48	CP134a	Search Terms in Body Tag	363	19	-0.19	-0.44	91.98%
49	CP070	Ahrefs Word Count	3,789	1,451	-0.19	-0.46	11.01%
50	CP045	Ahrefs Has Text Backlinks	1	1	-0.19	-0.50	15.56%
51	CKWD001	Clean Keyword Density in the HTML Tag	20	4	-0.19	-0.45	78.13%
52	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.19	-0.50	15.35%
53	CP017	Ahrefs Has Backlinks	1	1	-0.19	-0.50	15.56%
54	CP475	Term Frequency	6	3	-0.19	-0.44	91.03%
55	DD007	DomDetailer Majestic Links	208,723,577	3,320,663	-0.19	-0.20	26.29%
56	CP160	Leading Keywords in H1-H6 Tags	11	2	-0.19	-0.44	88.04%
57	CP165	Keywords in H2 Tags	20	3	-0.19	-0.46	91.64%
58	DD014	DomDetailer Moz Links	56,411,897	2,829,891	-0.19	-0.25	27.11%
59	CP156	Leading Keywords in H1, H2, and H3 Tags	7	1	-0.19	-0.44	87.84%
60	DD002	DomDetailer Facebook Shares	8,812,702	-7,411,254	-0.19	-0.28	27.65%
61	CP488	Keywords in pages top 10 most used phrases	5	2	-0.19	-0.47	81.73%
62	ENT001	Entities in HTML Tag	1,763	364	-0.19	-0.41	98.17%
63	CP999	Search Result Path Matches	5	1	-0.19	-0.44	74.59%
64	CP492b	Unabridged Word Count	5,143	1,892	-0.19	-0.41	86.96%
65	CP140	Clean Text Kilobytes	31	12	-0.18	-0.41	86.48%
66	ENT018	Entities in Sentences	491	112	-0.18	-0.40	97.89%
67	CP128	Keywords in Alt Attributes	70	7	-0.18	-0.43	90.42%
68	CP072	Search Result Document Matches	4	1	-0.18	-0.46	62.09%
69	CP050	Ahrefs Internal Links	597	162	-0.18	-0.37	15.83%
70	CP492	Word Count	3,764	1,521	-0.18	-0.40	86.82%
71	ENT010	Title Tag Has Entities	1	1	-0.18	-0.46	51.70%
72	ENT002	Entities in H1 Tags	6	2	-0.18	-0.43	63.32%
73	CP468	Number of Sentences	271	67	-0.18	-0.39	86.75%
74	CP137	Keywords in the Canonical URL	5	1	-0.18	-0.44	80.84%
75	CP471	Keywords in Span Tags	80	9	-0.18	-0.43	91.44%
76	GD001	Google Variation Density	11	2	-0.18	-0.44	80.30%
77	CP425	Number of HTTPS Links	481	156	-0.18	-0.41	84.65%
78	CP487	Keywords in pages top 5 most used phrases	3	1	-0.18	-0.47	80.64%
79	CP159a	Search Terms in H1-H6 Tags	14	1	-0.17	-0.42	88.65%
80	CPXR003	Number of Heading Tags	57	21	-0.17	-0.41	88.79%
81	ENT008	Entities in Meta Description Tag	9	3	-0.17	-0.44	63.79%
82	CP152	Keywords in H1 Tags	4	1	-0.17	-0.41	77.11%
83	GD004	Google Density Exact Matches	66	3	-0.17	-0.42	66.92%
84	CP056	Ahrefs Pages	8	2	-0.17	-0.35	14.20%
85	CP435	Number of Links	489	160	-0.17	-0.40	85.19%
86	CPXR24	Number of P Tags	152	39	-0.17	-0.41	84.78%
87	CP410	Number of DoFollow Links	472	154	-0.17	-0.40	84.38%
88	CP113	Search Result URL Matches	5	1	-0.17	-0.42	75.68%
89	CP381	Keywords in Meta Descriptions	7	2	-0.17	-0.42	78.67%
90	CP484	Leading Keywords in Title Tag	1	0	-0.17	-0.47	76.43%
91	CP431	Number of Internal Links	480	141	-0.17	-0.40	85.53%
92	CPJLD086	Has JSON-LD FinancialProduct	1	0	-0.17	-0.56	2.38%
93	ENT013	Has Entities in H2 Tags	1	1	-0.17	-0.48	64.67%
94	CP049	Ahrefs Images	55	20	-0.17	-0.40	10.26%
95	CP124a	Keywords in Absolute URLs	488	48	-0.17	-0.39	88.65%
96	CP169	Keywords in H3 Tags	26	3	-0.16	-0.41	90.01%
97	CP358	Inline Javascript Kilobytes	200	38	-0.16	-0.36	84.44%
98	CPXR018	Keywords in Nav Tags	242	20	-0.16	-0.40	87.77%
99	CPX003	Keywords in Main Tags	470	53	-0.16	-0.45	86.89%
100	ENT012	Has Entities in H1 Tags	1	1	-0.16	-0.45	58.49%
101	ENT005	Entities in H4 Tags	16	2	-0.16	-0.44	67.93%
102	DD011	DomDetailer Majestic Referring .gov Links	26,029,265	4,468,004	-0.16	-0.29	25.48%
103	CP427	Number of Images with Alt Text	93	19	-0.16	-0.38	86.01%
104	CPXR005	Number of H2 Tags	18	7	-0.16	-0.40	87.91%
105	CP426	Number of Images	99	29	-0.16	-0.36	86.41%
106	CP007	Ahrefs External Links	118	28	-0.16	-0.30	15.96%
107	CP483a	Search Terms in the Title Tag	2	0	-0.16	-0.41	78.33%
108	CP057	Ahrefs Page Size	74,508	32,405	-0.16	-0.37	10.46%
109	CP385	Keywords in Meta OpenGraph Content	3	1	-0.16	-0.42	69.84%
110	CP151	Leading Keywords in H1 Tags	1	0	-0.16	-0.43	78.87%
111	CPJLDxSA	Number Of JSON-LD Types	39	9	-0.16	-0.40	81.93%
112	ENT014	Has Entities in H3 Tags	1	1	-0.16	-0.46	62.91%
113	CP052	Ahrefs Linked Root Domains	31	7	-0.16	-0.37	15.49%
114	CP048	Ahrefs Image Backlinks	175,967	3,345	-0.16	-0.30	13.52%
115	QS003	Number of Questions	78	6	-0.15	-0.34	80.98%
116	CP486	Keywords in pages top 3 most used phrases	2	1	-0.15	-0.42	81.86%
117	CPXR006	Number of H3 Tags	26	8	-0.15	-0.37	86.14%
118	CP383	Keywords in Meta OpenGraph Description	8	1	-0.15	-0.40	73.37%
119	CP469a	Search Terms in Sentences	34	2	-0.15	-0.37	89.13%
120	CPX013	Keywords in Footer Tags	117	7	-0.15	-0.37	81.66%
121	CP146	Keywords in the First 100 Words	36	6	-0.15	-0.39	72.69%
122	CP467	Keywords in Section Tags	184	16	-0.15	-0.41	86.35%
123	CP032	Ahrefs Has Image Backlinks	1	0	-0.15	-0.42	12.57%
124	CP022	Ahrefs Has External Links	1	1	-0.15	-0.42	13.25%
125	GD003	Google Density Variations	232	34	-0.15	-0.36	74.25%
126	CP391	Number of Absolute URLs	441	154	-0.15	-0.37	83.08%
127	CP413	Number of External Links	62	19	-0.15	-0.34	76.49%
128	QS004	Number of Questions In Headings	6	1	-0.15	-0.36	35.39%
129	CP034	Ahrefs Has Internal Links	1	1	-0.15	-0.42	13.25%
130	CP036	Ahrefs Has Linked Root Domains	1	1	-0.15	-0.42	13.11%
131	CP476	TF/IDF	1	1	-0.15	-0.43	77.72%
132	CP164	Leading Keywords in H2 Tags	5	1	-0.15	-0.38	85.53%
133	PAGE009	Number of Prices	317	41	-0.15	-0.33	79.76%
134	CP158	Keywords making whole H1-H6 Tags	2	0	-0.15	-0.40	77.51%
135	CP150a	Search Terms in H1 Tags	2	0	-0.14	-0.37	79.08%
136	CP477	Keywords in Title Attributes	75	7	-0.14	-0.37	83.15%
137	CP154	Keywords making whole H1, H2, and H3 Tags	2	0	-0.14	-0.40	76.43%
138	CP125	Keywords making whole A Tags	16	1	-0.14	-0.37	80.64%
139	CP353	Head Size Kilobytes	139	47	-0.14	-0.34	77.11%
140	CP479	Title Has Sales Words	1	0	-0.14	-0.41	66.24%
141	CP479ii	Title Has Sentiment Words	1	0	-0.14	-0.41	65.35%
142	CP357	Inline CSS Kilobytes	129	35	-0.14	-0.37	79.55%
143	CP313	Has Privacy Policy	1	1	-0.14	-0.41	78.33%
144	CP006	Ahrefs Edu Backlinks	10,951	162	-0.14	-0.34	11.21%
145	CP126a	Search Terms in A Tags	84	3	-0.14	-0.34	87.02%
146	CP377	Load Time Milliseconds	638,081	3,471	-0.14	-0.30	64.61%
147	CP080	Search Result Has Exact Match Domain	1	0	-0.14	-0.39	8.70%
148	ENT011	Meta Description Tag Has Entities	1	1	-0.14	-0.42	55.50%
149	CP033	Ahrefs Has Images	1	1	-0.14	-0.40	8.36%
150	LSI002	LSI Words in Sentences	2,660	567	-0.14	-0.30	98.30%
151	CP409	Number of DoFollow External Links	49	16	-0.14	-0.32	74.73%
152	CP374	Keywords in the last 100 words	27	3	-0.14	-0.36	76.43%
153	CP376	Keywords making whole LI Tags	7	1	-0.14	-0.38	81.86%
154	QS012	Headings Has Question	1	0	-0.14	-0.41	74.66%
155	CP150a2	Search Terms in H2 Tags	7	1	-0.14	-0.37	87.77%
156	CP213	Has FavIcon	1	1	-0.14	-0.40	64.95%
157	DD001	DomDetailer Facebook Comments	340	73	-0.14	-0.33	23.78%
158	CP473	Keywords in Strong Tags	15	2	-0.14	-0.36	81.59%
159	CP472	Keywords making whole Span Tags	18	1	-0.13	-0.36	84.85%
160	CP356	Keywords in I Tags	62	6	-0.13	-0.37	81.66%
161	QS006	Number of Questions In H2 Tags	5	1	-0.13	-0.35	76.56%
162	CPJLD045	Has JSON-LD Casino	1	0	-0.13	-0.34	1.09%
163	CPJLD011	Has JSON-LD Answer	1	0	-0.13	-0.41	62.91%
164	CP021	Ahrefs Has EDU Backlinks	1	0	-0.13	-0.39	10.33%
165	CPJLD217	Has JSON-LD Question	1	0	-0.13	-0.41	63.18%
166	CP432	Number of JavaScript Includes	28	14	-0.13	-0.34	71.06%
167	CPXR002	Number of HTML Comments	293	32	-0.13	-0.35	78.33%
168	CP130	Keywords in Article Tags	126	18	-0.13	-0.39	75.68%
169	CP060	Ahrefs Redirects	853	12	-0.13	-0.35	12.98%
170	CPXR007	Number of H4 Tags	26	4	-0.13	-0.34	78.33%
171	CP345	Has Terms of Service	1	0	-0.13	-0.40	70.04%
172	CP003	Ahrefs Canonical Backlinks	15	1	-0.13	-0.39	10.94%
173	CP109	Search Result Summary Text Matches	4	2	-0.13	-0.38	53.74%
174	QS007	Number of Questions In H3 Tags	4	1	-0.13	-0.36	77.79%
175	CP444	Number of Social Accounts	3	1	-0.13	-0.33	69.23%
176	ENT015	Has Entities in H4 Tags	1	0	-0.13	-0.40	57.88%
177	CP149	Keywords making whole H1 Tags	1	0	-0.13	-0.38	74.32%
178	CP381a	Search Terms in Meta Descriptions	2	0	-0.13	-0.35	82.34%
179	PAGE010	Number of Schema Products	9	0	-0.13	-0.41	41.44%
180	CP440	Number of NoFollow Links	27	6	-0.13	-0.31	78.40%
181	CP451	Number of US Phone Numbers	76	6	-0.13	-0.31	76.49%
182	CP319	Has Schema Markup	1	1	-0.13	-0.39	70.24%
183	CP204	Has Canonical URL	1	1	-0.13	-0.39	65.42%
184	PAGE002	Is Inner Page	1	1	-0.13	-0.38	0.61%
185	CP099	Search Result Number of Dirs in Path	3	2	-0.12	-0.34	60.05%
186	CP207	Has Contact Page	1	1	-0.12	-0.38	62.50%
187	PAGE004	Is Purchase Page	1	1	-0.12	-0.39	69.43%
188	CP485	Keywords in pages most used phrase	1	0	-0.12	-0.36	75.41%
189	CP418	Number of Forms	14	2	-0.12	-0.33	72.49%
190	CP168	Leading Keywords in H3 Tags	5	0	-0.12	-0.35	82.47%
191	CP018	Ahrefs Has Canonical Backlinks	1	0	-0.12	-0.40	10.19%
192	CP430	Number of Instagram Pages	11	1	-0.12	-0.32	74.32%
193	CP445	Number of Social Pages	14	3	-0.12	-0.29	69.36%
194	CP041	Ahrefs Has Redirects	1	0	-0.12	-0.38	11.68%
195	LSI001	LSI Words in Title Tag	15	4	-0.12	-0.28	92.32%
196	CP364	Is OpenGraph Type Article	1	0	-0.12	-0.38	51.83%
197	CP114	Search Result Uses HTTPS	1	1	-0.12	-0.36	58.22%
198	CP415	Number of FaceBook Pages	5	2	-0.12	-0.28	67.26%
199	CP464	Percentage of NoFollow Links	15	4	-0.12	-0.30	71.13%
200	CP355	Keywords in ID Attributes	17	1	-0.12	-0.34	83.63%

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