Correlates the number of matches in the web page first 100 words as a factor. The matches counted include any of the relevant hits highlighted by Google in the search results.
| Difficulty | Easy | This factor is considered easy to tune for in most cases. |
| Difficulty Reason | On Page | You can generally open the page in a content management system, edit, and then hit publish to address. |
| Factor Class | Relevancy | This factor is believed to impact the relevancy of a web page. |
| Factor Type | Keywords | A factor regarding relevant exact match and variation keyword usage. |
| Zone | Text Content | This factor is measured in the text content of the page. |
| Match Type | Variations | This factor is matching variations which includes the exact match. |
| Metric | Count | This factor provides a count. |
| Units | Variations | This factor returns an amount of variations. |