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CP374 - Variations in the last 100 words

Correlates the number of matches in the web page last 100 words as a factor. The matches counted include any of the relevant hits highlighted by Google in the search results.

Difficulty	Easy	This factor is considered easy to tune for in most cases.
Difficulty Reason	On Page	You can generally open the page in a content management system, edit, and then hit publish to address.
Factor Class	Relevancy	This factor is believed to impact the relevancy of a web page.
Factor Type	Keywords	A factor regarding relevant exact match and variation keyword usage.
Zone	Text Content	This factor is measured in the text content of the page.
Match Type	Variations	This factor is matching variations which includes the exact match.
Metric	Count	This factor provides a count.
Units	Variations	This factor returns an amount of variations.

Google Organic Web Search Characteristics