200 Top SEO Ranking Factors January 2025

TOP SEO Factors for 2025-1 previous

Top SEO Factor data is updated daily for latest "month to date" measurements.

	Name	Correlation	#1 Max	Page 1 Avg	Usage %	Searches %
1	Number of Distinct Entities Used Diversity	-0.23	65	29	85 %	93 %
2	Search Result Domain is .com, .net, or .org Other	-0.22	1	1	5 %	78 %
3	Number of Unique Variations Used Diversity	-0.22	47	10	86 %	88 %
4	Number of Unique LSI Words Used Diversity	-0.22	1121	269	87 %	70 %
5	Entities in Title Tag Relevancy	-0.21	8	3	76 %	91 %
6	Search Result Domain is .com Other	-0.21	1	1	5 %	79 %
7	Variations in Search Result Document File Name Relevancy	-0.2	7	2	58 %	80 %
8	Load Time Milliseconds Performance	-0.2	6629	1553	89 %	91 %
9	Number of Top 200 Shared Factors Used Diversity	-0.19	52	41	99 %	92 %
10	Variations in Search Result URL Path Relevancy	-0.19	7	2	62 %	80 %
11	Number of Top 100 Shared Factors Used Diversity	-0.19	39	31	99 %	93 %
12	Variations in Search Result Display URL Relevancy	-0.19	9	2	89 %	81 %
13	Entities in H2 Tags	-0.19	30	7	57 %	89 %
14	Variations in Search Result Link Text Relevancy	-0.19	9	2	89 %	79 %
15	Variations in First 100 Words Relevancy	-0.19	181	10	79 %	82 %
16	Number of Factors Used Diversity	-0.19	477	195	99 %	88 %
17	Entities in the HTML Tag Relevancy	-0.18	1337	138	80 %	93 %
18	Entities in Sentences Relevancy	-0.18	1244	134	77 %	93 %
19	Variations in the Title Tag Relevancy	-0.18	16	2	77 %	83 %
20	Variations in Search Result URL Relevancy	-0.18	16	2	71 %	76 %
21	Number of Includes Technology	-0.18	60	25	84 %	77 %
22	Variations in H1 and H2 Tags Relevancy	-0.18	56	5	72 %	85 %
23	Variations in H1, H2, and H3 Tags Relevancy	-0.18	108	8	74 %	88 %
24	Number of Top 50 Shared Factors Used Diversity	-0.18	16	13	98 %	88 %
25	Variations in H1-H6 Tags Relevancy	-0.18	147	10	75 %	89 %
26	Variations in Body Tags Relevancy	-0.18	1059	292	85 %	89 %
27	Variations in HTML Tags Relevancy	-0.18	1059	291	85 %	89 %
28	Variations in Sentences Relevancy	-0.18	2063	54	80 %	90 %
29	Variations in the Canonical URL Relevancy	-0.18	6	2	63 %	83 %
30	Variations in P Tags Relevancy	-0.18	1780	50	75 %	88 %
31	Entities in H1 Tags	-0.18	5	2	62 %	86 %
32	Variations in Div Tags Relevancy	-0.17	17739	172	82 %	87 %
33	Number of Facebook Pages Authority	-0.17	5	2	63 %	78 %
34	Leading Variations in H1, H2, and H3 Tags Relevancy	-0.17	14	2	49 %	85 %
35	Number of CSS Includes Technology	-0.17	19	9	75 %	75 %
36	Entities in H3 Tags	-0.17	44	6	46 %	92 %
37	Leading Variations in H1-H6 Tags Relevancy	-0.17	18	2	51 %	84 %
38	Variations in H2 Tags Relevancy	-0.17	46	4	54 %	85 %
39	Clean Keyword Density in the HTML Tag Relevancy	-0.17	188	5	80 %	81 %
40	Entities in Meta Description Tag Relevancy	-0.17	13	3	63 %	84 %
41	Variations in A Tags Relevancy	-0.17	126	29	75 %	85 %
42	Has JSON-LD Schema Markup Relevancy	-0.17	1	1	56 %	74 %
43	Term Frequency Relevancy	-0.16	6	3	85 %	88 %
44	Variations in H1 Tags Relevancy	-0.16	11	2	64 %	79 %
45	Variations in Meta Description Relevancy	-0.16	36	2	63 %	82 %
46	Variation Density in Top 30KB Relevancy	-0.16	302	4	74 %	84 %
47	Variations in A Tag HREF Attributes Relevancy	-0.16	1667	58	73 %	85 %
48	Variations in OpenGraph Title Relevancy	-0.16	4	2	61 %	78 %
49	Variations in Distinct A Tag HREF Attributes Relevancy	-0.16	1226	40	73 %	86 %
50	Variations in LI Tags Relevancy	-0.16	866	28	74 %	86 %
51	Number of Instagram Pages Authority	-0.16	10	2	45 %	75 %
52	Variations in OpenGraph Description Relevancy	-0.16	5	2	56 %	81 %
53	Leading Variations in Title Tag Relevancy	-0.16	1	1	35 %	78 %
54	Variations in Absolute URLs Relevancy	-0.16	8014	83	74 %	87 %
55	Exact Matches in the HTML Tag Relevancy	-0.15	160	7	23 %	85 %
56	Leading Variations in H1 Tags Relevancy	-0.15	2	1	30 %	81 %
57	Unabridged Word Count Size	-0.15	5210	1787	88 %	80 %
58	Variations in Script Tags Relevancy	-0.15	24246	141	71 %	86 %
59	Clean Text Kilobytes Size	-0.15	33	12	83 %	82 %
60	Word Count Size	-0.15	3474	1426	88 %	81 %
61	Number of HTML Tags Size	-0.15	3005	972	89 %	82 %
62	Number of P Tags Size	-0.15	143	37	81 %	81 %
63	Number of Sentences Size	-0.15	515	113	87 %	85 %
64	Variations in H3 Tags Relevancy	-0.15	63	3	40 %	85 %
65	Title Tag Has Entities Relevancy	-0.15	1	1	76 %	80 %
66	Variations in ALT Attributes Relevancy	-0.15	71	9	54 %	83 %
67	Leading Variations in H2 Tags Relevancy	-0.14	6	1	26 %	82 %
68	Variations in the last 100 words Relevancy	-0.14	186	5	61 %	81 %
69	Has Entities in H1 Tags Relevancy	-0.14	1	1	63 %	78 %
70	Number of Images with ALT Text Size	-0.14	100	19	77 %	82 %
71	Variations in Span Tags Relevancy	-0.14	52	12	60 %	83 %
72	LSI Words in Title Tag Relevancy	-0.14	15	5	62 %	90 %
73	Variations in Nav Tags Relevancy	-0.14	191	31	53 %	82 %
74	Number of Questions Size	-0.14	43	10	69 %	84 %
75	Number of Images Size	-0.14	142	28	83 %	81 %
76	Number of Heading Tags Size	-0.14	51	20	82 %	78 %
77	TF/IDF Relevancy	-0.14	1	1	72 %	80 %
78	Number of Facebook Accounts Authority	-0.14	2	1	32 %	73 %
79	Has Entities in H2 Tags Relevancy	-0.14	1	1	58 %	78 %
80	Number of H2 Tags Size	-0.14	25	7	72 %	79 %
81	Number of Absolute URLs Authority	-0.14	1039	264	88 %	82 %
82	Page Size Kilobytes Size	-0.14	889	260	88 %	83 %
83	Variation Count in Top 30KB Relevancy	-0.14	4760	38	76 %	79 %
84	Number of HTTPS Links Authority	-0.14	405	137	85 %	81 %
85	Inline CSS Kilobytes Size	-0.14	143	56	68 %	82 %
86	Number of Internal Links Authority	-0.14	393	124	84 %	80 %
87	Variations in Footer Tags Relevancy	-0.14	1918	14	41 %	81 %
88	Number of DoFollow Links Authority	-0.14	401	136	85 %	80 %
89	Percentage of DoFollow Links Authority	-0.14	100	86	85 %	87 %
90	LSI Words in Sentences Relevancy	-0.14	3504	577	62 %	92 %
91	Search Result Number of Dirs in Path Other	-0.14	4	2	79 %	76 %
92	Number of Links Authority	-0.14	405	140	85 %	79 %
93	Number of Twitter Accounts Authority	-0.14	3	1	32 %	71 %
94	Number of External Links Authority	-0.14	52	15	81 %	83 %
95	Number of LinkedIn Pages Authority	-0.13	3	1	27 %	75 %
96	Variations Making Whole Span Tags Relevancy	-0.13	17	1	24 %	75 %
97	Percentage of DoFollow Internal Links Authority	-0.13	91	74	84 %	79 %
98	Variations making whole H1-H6 Tags Relevancy	-0.13	2	1	15 %	71 %
99	Variations making whole H1, H2, and H3 Tags Relevancy	-0.13	2	1	13 %	71 %
100	Variations in Style Tags Relevancy	-0.13	12577	39	20 %	79 %
101	Variations making whole A Tags Relevancy	-0.13	22	2	35 %	73 %
102	Number of Questions In Headings Size	-0.13	8	2	39 %	76 %
103	Number of JavaScript Includes Technology	-0.13	51	17	85 %	76 %
104	Variations in Main Tags Relevancy	-0.13	12268	90	38 %	79 %
105	Number Of JSON-LD Types Relevancy	-0.13	104	14	60 %	82 %
106	Number of US Phone Numbers Trust	-0.13	349	13	50 %	76 %
107	Entities in H4 Tags	-0.13	12	2	23 %	80 %
108	Variations in Strong Tags Relevancy	-0.13	53	3	32 %	76 %
109	Variations in Section Tags Relevancy	-0.13	901	26	42 %	75 %
110	Number of DoFollow External Links Authority	-0.13	51	14	80 %	82 %
111	Number of HTML Comments Size	-0.13	462	45	77 %	79 %
112	Variations in Meta Twitter Description Relevancy	-0.13	13	1	26 %	74 %
113	Variations Making Whole LI Tags Relevancy	-0.13	17	1	29 %	76 %
114	Number of H3 Tags Size	-0.13	22	8	64 %	78 %
115	Has Entities in H3 Tags Relevancy	-0.13	1	1	47 %	77 %
116	Variations in TITLE Attributes Relevancy	-0.13	122	7	42 %	77 %
117	Flesch Kincaid Reading Grade Level Other	-0.13	7	2	95 %	83 %
118	Percentage of DoFollow External Links Authority	-0.13	28	12	78 %	77 %
119	Number of Social Pages Authority	-0.13	11	4	69 %	77 %
120	Number of H1 Tags Size	-0.13	3	2	75 %	79 %
121	Number of Prices Size	-0.13	376	62	71 %	82 %
122	Has Privacy Policy Trust	-0.13	1	1	59 %	71 %
123	Exact Matches in H1-H6 Tags Relevancy	-0.13	10	1	15 %	84 %
124	Number of Questions In H2 Tags Size	-0.13	5	1	24 %	72 %
125	Exact Matches in Top 30KB Relevancy	-0.13	14	1	14 %	80 %
126	Meta Description Tag Has Entities Relevancy	-0.13	1	1	63 %	75 %
127	Number of Email Addresses Trust	-0.12	127	5	44 %	75 %
128	LSI Words in H2 Tags Relevancy	-0.12	60	16	51 %	89 %
129	Search Result Uses HTTPS Other	-0.12	1	1	87 %	84 %
130	Number of Social Accounts Authority	-0.12	7	2	50 %	75 %
131	Has Canonical URL Authority	-0.12	1	1	75 %	77 %
132	Variations in HTML Comment Tags Relevancy	-0.12	897	4	11 %	73 %
133	Uses Schema geocircle Other	-0.12	1	1	2 %	23 %
134	Title Word Count Size	-0.12	19	8	86 %	71 %
135	Inline JavaScript Kilobytes Size	-0.12	375	86	85 %	85 %
136	Has US Phone Number Trust	-0.12	1	1	52 %	66 %
137	Has Meta Viewport Technology	-0.12	1	1	86 %	79 %
138	Has Meta Description Relevancy	-0.12	1	1	69 %	68 %
139	Headings Has Question Other	-0.12	1	1	39 %	70 %
140	Variations in ID Attributes Relevancy	-0.12	462	3	14 %	73 %
141	Word Count in Meta Description Size	-0.12	48	20	70 %	76 %
142	Uses JSON-LD reviewBody Other	-0.12	1	1	4 %	40 %
143	LSI Words in Meta Description Tag Relevancy	-0.12	25	9	51 %	90 %
144	Uses Schema currenciesaccepted Other	-0.12	1	1	3 %	24 %
145	Uses JSON-LD GeoCircle Other	-0.12	1	1	2 %	24 %
146	Variations in Meta Twitter Content Relevancy	-0.12	4	1	28 %	72 %
147	Exact Matches in Sentences Relevancy	-0.12	35	2	15 %	85 %
148	Meta Description Length Size	-0.12	265	122	70 %	77 %
149	Number Of Claimed Brands Other	-0.12	151	3	24 %	73 %
150	Uses Schema pricerange Other	-0.12	1	1	9 %	51 %
151	Number of Images without ALT Text Size	-0.12	48	9	62 %	79 %
152	Number of Questions In H3 Tags Size	-0.12	4	1	18 %	74 %
153	Uses JSON-LD currenciesAccepted Other	-0.12	1	1	3 %	24 %
154	Variations in Form Tags Relevancy	-0.12	28	1	14 %	70 %
155	Search Result Domain Length Size	-0.12	24	18	88 %	74 %
156	Uses JSON-LD HowToStep Other	-0.12	1	1	2 %	13 %
157	Uses JSON-LD addressRegion Other	-0.12	1	1	17 %	63 %
158	Uses Schema addresslocality Other	-0.12	1	1	19 %	63 %
159	LSI Words in H1 Tags Relevancy	-0.12	12	4	52 %	88 %
160	Leading Variations in H3 Tags Relevancy	-0.12	9	1	18 %	80 %
161	Has Email Trust	-0.12	1	1	44 %	68 %
162	Has Meta Twitter Card Authority	-0.12	1	1	54 %	65 %
163	Uses Schema addressregion Other	-0.12	1	1	18 %	64 %
164	Variations in Article Tags Relevancy	-0.12	178	19	26 %	69 %
165	Search Result Host Length Size	-0.12	24	18	88 %	72 %
166	Uses JSON-LD addressLocality Other	-0.12	1	1	17 %	64 %
167	Exact Matches in Title Tag Relevancy	-0.12	2	1	13 %	79 %
168	Uses JSON-LD HowTo Other	-0.12	1	1	2 %	13 %
169	Uses JSON-LD priceRange Other	-0.12	1	1	8 %	51 %
170	Title Length Size	-0.12	111	53	86 %	71 %
171	Uses Schema howto Other	-0.12	1	1	2 %	13 %
172	Number of NoFollow External Links Authority	-0.12	15	2	21 %	73 %
173	Is OpenGraph Type Article Technology	-0.12	1	1	37 %	59 %
174	Has Schema Markup Relevancy	-0.12	1	1	66 %	71 %
175	Uses Schema reviewbody Other	-0.12	1	1	4 %	44 %
176	Has Terms of Service Trust	-0.12	1	1	40 %	68 %
177	Number of Nofollow Links Authority	-0.12	25	4	29 %	76 %
178	Uses Schema inlanguage Other	-0.12	1	1	31 %	53 %
179	Variations in Button Tags Relevancy	-0.12	826	4	10 %	75 %
180	Has Contact Page Trust	-0.12	1	1	68 %	66 %
181	Uses JSON-LD AdministrativeArea Other	-0.12	1	1	2 %	15 %
182	Uses JSON-LD inLanguage Other	-0.12	1	1	31 %	55 %
183	Uses Schema postaladdress Other	-0.11	1	1	20 %	62 %
184	Uses Schema searchaction Other	-0.11	1	1	26 %	56 %
185	Uses Schema review Other	-0.11	1	1	5 %	54 %
186	Uses Schema howtostep Other	-0.11	1	1	2 %	13 %
187	Uses JSON-LD Thing Other	-0.11	1	1	3 %	47 %
188	Uses Schema ratingvalue Other	-0.11	1	1	10 %	59 %
189	Variations in Class Attributes Relevancy	-0.11	4092	14	27 %	74 %
190	Uses Schema website Other	-0.11	1	1	37 %	56 %
191	Uses JSON-LD streetAddress Other	-0.11	1	1	16 %	61 %
192	Has FavIcon Technology	-0.11	1	1	78 %	73 %
193	Uses Schema thing Other	-0.11	1	1	3 %	51 %
194	Uses JSON-LD PostalAddress Other	-0.11	1	1	17 %	64 %
195	Uses JSON-LD Review Other	-0.11	1	1	4 %	54 %
196	Variations making whole H1 Tags Relevancy	-0.11	1	1	7 %	72 %
197	Uses JSON-LD SearchAction Other	-0.11	1	1	26 %	58 %
198	Uses Schema price Other	-0.11	1	1	5 %	35 %
199	Uses JSON-LD ratingValue Other	-0.11	1	1	8 %	60 %
200	Uses Schema readaction Other	-0.11	1	1	22 %	54 %

Measures 137467 SEO Factors

135745 Built-In SEO Factors

127312 On-page SEO Factors

8433 Google Maps SEO Factors for Local SEO

1722 SEO Factors from APIs

147 API SEO Factors for off-page SEO like backlinks and referring domains.

1575 Technology Stack SEO Factors

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TOP SEO Factors for 2025-1 previous