Top SEO Factor data is updated daily for latest "month to date" measurements.
| Name | Correlation | #1 Max | Page 1 Avg | Usage % | Searches % | |
| 1 | Search Result Number of Site Links Other | -0.2 | 1 | 1 | 1 % | 45 % |
| 2 | Title Has Best Other | -0.15 | 1 | 1 | 14 % | 57 % |
| 3 | Title Has Sales Words Other | -0.15 | 1 | 1 | 17 % | 68 % |
| 4 | Title Has Sentiment Words Other | -0.15 | 1 | 1 | 18 % | 68 % |
| 5 | Search Result Uses HTTPS Other | -0.15 | 1 | 1 | 78 % | 78 % |
| 6 | Search Result Number of Dirs in Path Other | -0.14 | 4 | 2 | 78 % | 58 % |
| 7 | Number of US Phone Numbers Trust | -0.14 | 216 | 7 | 41 % | 76 % |
| 8 | Search Result Has Schema Other | -0.13 | 1 | 1 | 7 % | 55 % |
| 9 | Title Has Year Other | -0.13 | 1 | 1 | 8 % | 64 % |
| 10 | Search Result Has Rating Other | -0.13 | 1 | 1 | 6 % | 52 % |
| 11 | Search Result Link Text Has Year Other | -0.13 | 1 | 1 | 8 % | 58 % |
| 12 | Number of Includes Technology | -0.13 | 80 | 22 | 89 % | 58 % |
| 13 | Number of JavaScript Includes Technology | -0.13 | 71 | 15 | 88 % | 61 % |
| 14 | Number of Amazon Ads Technology | -0.12 | 8 | 1 | 11 % | 56 % |
| 15 | Number of CSS Includes Technology | -0.12 | 17 | 8 | 85 % | 56 % |
| 16 | Number of Ads Technology | -0.12 | 8 | 1 | 11 % | 57 % |
| 17 | Has US Phone Number Trust | -0.12 | 1 | 1 | 42 % | 56 % |
| 18 | Has Amazon Ads Other | -0.12 | 1 | 1 | 11 % | 54 % |
| 19 | Has Ads Other | -0.12 | 1 | 1 | 11 % | 54 % |
| 20 | Load Time Milliseconds Performance | -0.12 | 3791764 | 4869 | 95 % | 62 % |
| 21 | Has Copyright Trust | -0.12 | 1 | 1 | 77 % | 67 % |
| 22 | Has Form Technology | -0.12 | 1 | 1 | 70 % | 61 % |
| 23 | Has FavIcon Technology | -0.12 | 1 | 1 | 62 % | 63 % |
| 24 | Number of Videos Technology | -0.12 | 4 | 1 | 11 % | 63 % |
| 25 | Flesch Kincaid Reading Grade Level Other | -0.12 | 231 | 18 | 94 % | 60 % |
| 26 | Has Contact Page Trust | -0.12 | 1 | 1 | 66 % | 56 % |
| 27 | Has Apple Touch Icon Technology | -0.11 | 1 | 1 | 37 % | 63 % |
| 28 | Has Google Analytics Technology | -0.11 | 1 | 1 | 36 % | 60 % |
| 29 | Title Has Top Other | -0.11 | 1 | 1 | 4 % | 41 % |
| 30 | Number of Affiliate Links - Amazon Technology | -0.11 | 9 | 2 | 6 % | 20 % |
| 31 | Title Has Question Words Other | -0.11 | 1 | 1 | 12 % | 41 % |
| 32 | Number of Email Addresses Trust | -0.11 | 26 | 3 | 34 % | 71 % |
| 33 | Has HREF Lang Technology | -0.11 | 1 | 1 | 9 % | 66 % |
| 34 | Search Result Summary Has Year Other | -0.11 | 1 | 1 | 26 % | 43 % |
| 35 | Has XMLRPC Technology | -0.11 | 1 | 1 | 27 % | 53 % |
| 36 | Has Video Technology | -0.11 | 1 | 1 | 11 % | 56 % |
| 37 | Has Affiliate Links - Amazon Other | -0.11 | 1 | 1 | 5 % | 19 % |
| 38 | Search Result Not .com .net or .org Other | -0.11 | 1 | 1 | 87 % | 58 % |
| 39 | Has YouTube Embed Technology | -0.11 | 1 | 1 | 10 % | 57 % |
| 40 | Title Has Find Other | -0.11 | 1 | 1 | 2 % | 18 % |
| 41 | Has Pingbacks Technology | -0.1 | 1 | 1 | 20 % | 48 % |
| 42 | Title Has Free Other | -0.1 | 1 | 1 | 4 % | 33 % |
| 43 | Has Affiliate Links Other | -0.1 | 1 | 1 | 5 % | 24 % |
| 44 | Has Wordpress Generator Tag Technology | -0.1 | 1 | 1 | 21 % | 47 % |
| 45 | Number of Trademarks Trust | -0.1 | 12 | 1 | 7 % | 56 % |
| 46 | Has Google Verify Technology | -0.1 | 1 | 1 | 21 % | 58 % |
| 47 | Has Email Trust | -0.1 | 1 | 1 | 34 % | 56 % |
| 48 | Has Comment CTA Technology | -0.1 | 1 | 1 | 11 % | 47 % |
| 49 | Search Result Has Params Other | -0.1 | 1 | 1 | 5 % | 45 % |
| 50 | Has Comments Technology | -0.1 | 1 | 1 | 12 % | 48 % |
| 51 | Has Trademarks Trust | -0.1 | 1 | 1 | 7 % | 51 % |
| 52 | Is WordPress Website Technology | -0.1 | 1 | 1 | 18 % | 46 % |
| 53 | Is or has AMP Technology | -0.09 | 1 | 1 | 7 % | 50 % |
| 54 | Has AMP Link Tag Technology | -0.09 | 1 | 1 | 7 % | 50 % |
| 55 | Search Result Has Unmodified Page Title Other | -0.09 | 1 | 1 | 49 % | 60 % |
| 56 | Number of Google Ads Technology | -0.09 | 2 | 1 | 2 % | 30 % |
| 57 | Search Result Link Text Has Ellipsis Other | -0.09 | 1 | 1 | 22 % | 45 % |
| 58 | Is Shopify Website Technology | -0.09 | 1 | 1 | 4 % | 15 % |
| 59 | Search Result Has File Extension Other | -0.09 | 1 | 1 | 11 % | 50 % |
| 60 | Search Result Domain is .com, .net, or .org Other | -0.09 | 1 | 1 | 8 % | 49 % |