Correlates having a trademarks in the web page as a factor. Specifically ™ ™ ™ ™ This factor correlates the presence of the factor on page and not the amount of that factor.
| Difficulty | Easy | This factor is considered easy to tune for in most cases. |
| Difficulty Reason | On Page | You can generally open the page in a content management system, edit, and then hit publish to address. |
| Factor Class | Trust | This factor is believed to impact the trust of a web page. |
| Factor Type | Other | A factor that isn't currently classifiable. |
| Zone | Site Level | This factor is measured on a site wide basis. |
| Match Type | Not Applicable | This factor does not have an applicable match type. |
| Metric | Boolean | This factor returns true or false. |
| Units | Other | This factor provides an other amount. |