---

Top SEO Factors - 2022-09-20      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

Previous - Next

Top SEO Factors - 2022-09-20 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	WAMovableInk	Wappalyzer - Uses Movable Ink	1	0	-0.40	-0.81	0.05%
2	CPZZZ50	Number of Top 50 Shared Factors Used	42	14	-0.37	-0.61	92.62%
3	WAAkamaiBotManager	Wappalyzer - Uses Akamai Bot Manager	1	0	-0.35	-0.70	0.05%
4	WAjQueryMigrate	Wappalyzer - Uses jQuery Migrate	1	0	-0.34	-0.81	0.10%
5	CPZZZ100	Number of Top 100 Shared Factors Used	82	33	-0.34	-0.60	94.83%
6	WAAdobeAnalytics	Wappalyzer - Uses Adobe Analytics	1	0	-0.33	-0.79	0.05%
7	WAUnpkg	Wappalyzer - Uses Unpkg	1	0	-0.32	-0.78	0.05%
8	JLDfiberContent	Uses JSON-LD fiberContent	1	0	-0.32	-0.70	0.05%
9	WACooladata	Wappalyzer - Uses Cooladata	1	0	-0.32	-0.80	0.05%
10	SCHfibercontent	Uses Schema fibercontent	1	0	-0.32	-0.70	0.05%
11	SCHsodiumcontent	Uses Schema sodiumcontent	1	0	-0.32	-0.65	0.05%
12	JLDsodiumContent	Uses JSON-LD sodiumContent	1	0	-0.32	-0.65	0.05%
13	WAMedallia	Wappalyzer - Uses Medallia	1	0	-0.32	-0.80	0.05%
14	JLDcarbohydrateContent	Uses JSON-LD carbohydrateContent	1	0	-0.32	-0.70	0.05%
15	SCHcarbohydratecontent	Uses Schema carbohydratecontent	1	0	-0.32	-0.70	0.05%
16	SCHproteincontent	Uses Schema proteincontent	1	0	-0.31	-0.67	0.05%
17	JLDproteinContent	Uses JSON-LD proteinContent	1	0	-0.31	-0.67	0.05%
18	WAGoogleFontAPI	Wappalyzer - Uses Google Font API	1	0	-0.31	-0.68	0.15%
19	CPZZZ200	Number of Top 200 Shared Factors Used	138	65	-0.31	-0.58	93.67%
20	CPZZZ	Number of Factors Used	285	132	-0.30	-0.59	92.06%
21	WAGoogleMaps	Wappalyzer - Uses Google Maps	1	0	-0.30	-0.93	0.05%
22	ENT000a	Number of Distinct Entities Used	92	29	-0.30	-0.62	80.31%
23	LSI000	Number of Unique LSI Words Used	911	318	-0.30	-0.61	10.30%
24	SCHfatcontent	Uses Schema fatcontent	1	0	-0.29	-0.61	0.05%
25	JLDfatContent	Uses JSON-LD fatContent	1	0	-0.29	-0.61	0.05%
26	SCHcholesterolcontent	Uses Schema cholesterolcontent	1	0	-0.29	-0.55	0.05%
27	JLDcholesterolContent	Uses JSON-LD cholesterolContent	1	0	-0.29	-0.55	0.05%
28	WAAkamai	Wappalyzer - Uses Akamai	1	0	-0.29	-0.61	0.05%
29	SCHsaturatedfatcontent	Uses Schema saturatedfatcontent	1	0	-0.28	-0.61	0.05%
30	WABloomreachDiscovery	Wappalyzer - Uses Bloomreach Discovery	1	0	-0.28	-0.70	0.05%
31	JLDsaturatedFatContent	Uses JSON-LD saturatedFatContent	1	0	-0.28	-0.61	0.05%
32	WAPHP	Wappalyzer - Uses PHP	1	0	-0.28	-0.60	0.15%
33	WAjQuery	Wappalyzer - Uses jQuery	1	1	-0.28	-0.63	0.20%
34	SCHsportsevent	Uses Schema sportsevent	1	0	-0.27	-0.75	0.10%
35	WAMySQL	Wappalyzer - Uses MySQL	1	0	-0.27	-0.59	0.15%
36	WAAdobeTarget	Wappalyzer - Uses Adobe Target	1	0	-0.27	-0.65	0.05%
37	WADynamicYield	Wappalyzer - Uses Dynamic Yield	1	0	-0.27	-0.85	0.05%
38	JLDSportsEvent	Uses JSON-LD SportsEvent	1	0	-0.27	-0.72	0.10%
39	SCHautorental	Uses Schema autorental	1	0	-0.27	-0.60	0.15%
40	CP470	Variations in HTML Tags	64,601	242	-0.26	-0.53	96.63%
41	CP134	Variations in Body Tags	58,630	224	-0.26	-0.54	93.67%
42	WAtheTradeDesk	Wappalyzer - Uses theTradeDesk	1	0	-0.26	-0.60	0.10%
43	WASkai	Wappalyzer - Uses Skai	1	0	-0.25	-0.53	0.05%
44	WAStylitics	Wappalyzer - Uses Stylitics	1	0	-0.25	-0.68	0.05%
45	WAGoogleAnalytics	Wappalyzer - Uses Google Analytics	1	1	-0.25	-0.56	0.25%
46	WAGoogleTagManager	Wappalyzer - Uses Google Tag Manager	1	1	-0.25	-0.61	0.25%
47	WAcorejs	Wappalyzer - Uses core-js	1	1	-0.25	-0.64	0.25%
48	WAFontAwesome	Wappalyzer - Uses Font Awesome	1	0	-0.24	-0.65	0.10%
49	WAImpact	Wappalyzer - Uses Impact	1	0	-0.24	-0.66	0.10%
50	WATwitterEmojiTwemoji	Wappalyzer - Uses Twitter Emoji (Twemoji)	1	0	-0.24	-0.68	0.15%
51	WAHSTS	Wappalyzer - Uses HSTS	1	0	-0.24	-0.70	0.20%
52	WAmathjs	Wappalyzer - Uses math.js	1	0	-0.24	-0.52	0.05%
53	SCHdownvotecount	Uses Schema downvotecount	1	0	-0.24	-0.68	0.05%
54	WABugcrowd	Wappalyzer - Uses Bugcrowd	1	0	-0.24	-0.52	0.05%
55	MDdownvoteCount	Uses Microdata downvoteCount	1	0	-0.24	-0.68	0.05%
56	SCHupvotecount	Uses Schema upvotecount	1	0	-0.24	-0.68	0.05%
57	MDupvoteCount	Uses Microdata upvoteCount	1	0	-0.24	-0.68	0.05%
58	VAR000	Number of Unique Variations Used	24	7	-0.24	-0.52	10.30%
59	WAYoastSEO	Wappalyzer - Uses Yoast SEO	1	0	-0.23	-0.63	0.20%
60	CPX010	Variations in Div Tags	33,273	134	-0.23	-0.49	93.92%
61	MDcircle	Uses Microdata circle	1	0	-0.23	-0.52	0.10%
62	WAjQuerypjax	Wappalyzer - Uses jQuery-pjax	1	0	-0.23	-0.52	0.05%
63	SCHsugarcontent	Uses Schema sugarcontent	1	0	-0.23	-0.62	0.05%
64	WAOpinionLab	Wappalyzer - Uses OpinionLab	1	0	-0.23	-0.52	0.05%
65	JLDsugarContent	Uses JSON-LD sugarContent	1	0	-0.23	-0.62	0.05%
66	WAAdobeDynamicMediaClassic	Wappalyzer - Uses Adobe Dynamic Media Classic	1	0	-0.23	-0.68	0.05%
67	WAAdobeExperiencePlatformLaunch	Wappalyzer - Uses Adobe Experience Platform Launch	1	0	-0.23	-0.78	0.05%
68	WANginx	Wappalyzer - Uses Nginx	1	0	-0.23	-0.52	0.10%
69	CP129	Variations in A Tags	5,363	28	-0.23	-0.48	92.27%
70	ENT009	Entities in Title Tag	7	2	-0.23	-0.50	73.18%
71	CP161	Variations in H1-H6 Tags	380	8	-0.22	-0.50	91.51%
72	WAjQueryUI	Wappalyzer - Uses jQuery UI	1	0	-0.22	-0.73	0.15%
73	WAwpBakery	Wappalyzer - Uses wpBakery	1	0	-0.22	-0.65	0.15%
74	CP157	Variations in H1, H2, and H3 Tags	290	7	-0.22	-0.50	91.61%
75	WADigiCert	Wappalyzer - Uses DigiCert	1	0	-0.22	-0.68	0.15%
76	WAEloqua	Wappalyzer - Uses Eloqua	1	0	-0.22	-0.65	0.05%
77	MDfoundingLocation	Uses Microdata foundingLocation	1	0	-0.22	-0.52	0.05%
78	WATealium	Wappalyzer - Uses Tealium	1	0	-0.22	-0.68	0.05%
79	WABazaarvoiceCuration	Wappalyzer - Uses Bazaarvoice Curation	1	0	-0.22	-0.78	0.05%
80	WAEdgeCast	Wappalyzer - Uses EdgeCast	1	0	-0.22	-0.70	0.05%
81	WAAzureCDN	Wappalyzer - Uses Azure CDN	1	0	-0.22	-0.70	0.05%
82	WAEmotion	Wappalyzer - Uses Emotion	1	0	-0.22	-0.54	0.10%
83	ENT018	Entities in Sentences	509	117	-0.22	-0.45	97.89%
84	WAAdobeExperiencePlatformIdentityService	Wappalyzer - Uses Adobe Experience Platform Identity Service	1	0	-0.22	-0.56	0.15%
85	ENT003	Entities in H2 Tags	42	7	-0.21	-0.51	78.70%
86	ENT001	Entities in the HTML Tag	1,613	343	-0.21	-0.46	97.29%
87	WAGoogleCloudCDN	Wappalyzer - Uses Google Cloud CDN	1	0	-0.21	-0.56	0.10%
88	JLDAutoRental	Uses JSON-LD AutoRental	1	0	-0.21	-0.53	0.15%
89	SCHcalories	Uses Schema calories	1	0	-0.21	-0.62	0.10%
90	WAOracleInfinity	Wappalyzer - Uses Oracle Infinity	1	0	-0.21	-0.57	0.05%
91	WAIonicons	Wappalyzer - Uses Ionicons	1	0	-0.21	-0.70	0.05%
92	WAUpSellit	Wappalyzer - Uses UpSellit	1	0	-0.21	-0.80	0.05%
93	WABambuser	Wappalyzer - Uses Bambuser	1	0	-0.21	-0.52	0.05%
94	WADecibel	Wappalyzer - Uses Decibel	1	0	-0.21	-0.80	0.05%
95	CP071	Variations in Search Result Display URL	17	1	-0.21	-0.48	77.95%
96	CP097	Variations in Search Result Link Text	17	1	-0.21	-0.48	78.10%
97	ENT004	Entities in H3 Tags	126	7	-0.21	-0.51	78.91%
98	CP375	Variations in LI Tags	1,868	19	-0.21	-0.47	92.11%
99	CP465	Variations in P Tags	5,309	35	-0.21	-0.48	92.62%
100	WAContactForm7	Wappalyzer - Uses Contact Form 7	1	0	-0.21	-0.52	0.15%
101	DI001	Average Exact Match Position	18,280	2,723	-0.21	-0.47	65.29%
102	CP153	Variations in H1 and H2 Tags	141	4	-0.21	-0.47	89.95%
103	DI005	Variation Position Variance	11,703	2,417	-0.21	-0.44	75.64%
104	CP475	Term Frequency	6	3	-0.21	-0.46	91.91%
105	WAApache	Wappalyzer - Uses Apache	1	0	-0.21	-0.59	0.10%
106	WAWordPress	Wappalyzer - Uses WordPress	1	0	-0.20	-0.44	0.20%
107	DI004	Average Variation Position	19,353	5,085	-0.20	-0.45	73.83%
108	SCHselfstorage	Uses Schema selfstorage	1	0	-0.20	-0.47	0.15%
109	CPXX888	Number of HTML Tags	2,900	976	-0.20	-0.48	90.26%
110	DI002	Exact Match Position Variance	12,114	1,149	-0.20	-0.47	61.73%
111	CP127	Variations in A Tag HREF Attributes	2,708	52	-0.20	-0.44	91.66%
112	CKWD001	Clean Keyword Density in the HTML Tag	203	3	-0.20	-0.46	80.96%
113	CP127b	Variations in Distinct A Tag HREF Attributes	1,982	35	-0.20	-0.43	92.01%
114	CP062	Ahrefs Referring Domains	171,001	498	-0.20	-0.31	21.75%
115	CP492b	Unabridged Word Count	7,953	1,890	-0.20	-0.44	88.80%
116	CP469	Variations in Sentences	4,680	28	-0.20	-0.44	90.11%
117	CP128	Variations in ALT Attributes	355	8	-0.20	-0.45	88.40%
118	WAClearbitReveal	Wappalyzer - Uses Clearbit Reveal	1	0	-0.20	-0.70	0.05%
119	WABlueTriangle	Wappalyzer - Uses Blue Triangle	1	0	-0.20	-0.85	0.05%
120	WABazaarvoiceReviews	Wappalyzer - Uses Bazaarvoice Reviews	1	0	-0.20	-0.51	0.05%
121	WAPubSubJS	Wappalyzer - Uses PubSubJS	1	0	-0.20	-0.70	0.05%
122	WAQuantumMetric	Wappalyzer - Uses Quantum Metric	1	0	-0.20	-0.70	0.05%
123	WAKlarnaCheckout	Wappalyzer - Uses Klarna Checkout	1	0	-0.20	-0.52	0.05%
124	WAEnsighten	Wappalyzer - Uses Ensighten	1	0	-0.20	-0.85	0.05%
125	WALivePerson	Wappalyzer - Uses LivePerson	1	0	-0.20	-0.85	0.05%
126	WASailthru	Wappalyzer - Uses Sailthru	1	0	-0.20	-0.85	0.05%
127	JLDSelfStorage	Uses JSON-LD SelfStorage	1	0	-0.20	-0.46	0.15%
128	JLDNutritionInformation	Uses JSON-LD NutritionInformation	1	0	-0.20	-0.61	0.10%
129	WAMediaElementjs	Wappalyzer - Uses MediaElement.js	1	0	-0.20	-0.64	0.10%
130	SCHnutritioninformation	Uses Schema nutritioninformation	1	0	-0.20	-0.61	0.10%
131	CP063	Ahrefs Referring IP Addresses	11,004	103	-0.20	-0.31	22.00%
132	CP061	Ahrefs Referring Class C Addresses	4,304	64	-0.20	-0.31	22.00%
133	CP470a	Exact Matches in the HTML Tag	142,612	80	-0.20	-0.44	89.55%
134	CP140	Clean Text Kilobytes	44	11	-0.20	-0.43	89.20%
135	JLDFinancialProduct	Uses JSON-LD FinancialProduct	1	0	-0.20	-0.65	0.25%
136	WAreCAPTCHA	Wappalyzer - Uses reCAPTCHA	1	0	-0.20	-0.57	0.25%
137	CP458	Page Size Kilobytes	618	174	-0.20	-0.44	88.00%
138	CP492	Word Count	4,671	1,461	-0.20	-0.42	87.85%
139	SCHhotel	Uses Schema hotel	1	0	-0.20	-0.62	0.10%
140	CP465c	Variations in Script Tags	6,783	43	-0.19	-0.45	91.91%
141	CP135	Body Tag Size Kilobytes	312	84	-0.19	-0.41	92.52%
142	SCHdentist	Uses Schema dentist	1	0	-0.19	-0.50	0.35%
143	DD015	DomDetailer Moz PA	73	42	-0.19	-0.42	29.88%
144	CP067	Ahrefs Text Backlinks	11,189,914	24,479	-0.19	-0.28	21.55%
145	CP059	Ahrefs Rank	51	10	-0.19	-0.36	19.99%
146	CP064	Ahrefs Referring Pages	15,530,595	32,107	-0.19	-0.28	21.55%
147	CP002	Ahrefs Backlinks	15,530,592	32,107	-0.19	-0.28	21.55%
148	WAAmazonAdvertising	Wappalyzer - Uses Amazon Advertising	1	0	-0.19	-0.59	0.15%
149	SCHsportsorganization	Uses Schema sportsorganization	1	0	-0.19	-0.74	0.10%
150	JLDHotel	Uses JSON-LD Hotel	1	0	-0.19	-0.57	0.10%
151	WAVerifone2Checkout	Wappalyzer - Uses Verifone 2Checkout	1	0	-0.19	-0.70	0.05%
152	SCHcreateaction	Uses Schema createaction	1	0	-0.19	-0.70	0.05%
153	JLDSportsOrganization	Uses JSON-LD SportsOrganization	1	0	-0.19	-0.74	0.10%
154	WAHCLCommerce	Wappalyzer - Uses HCL Commerce	1	0	-0.19	-0.70	0.05%
155	JLDCreateAction	Uses JSON-LD CreateAction	1	0	-0.19	-0.70	0.05%
156	WAElementor	Wappalyzer - Uses Elementor	1	0	-0.19	-0.71	0.05%
157	SCHlocksmith	Uses Schema locksmith	1	0	-0.19	-0.59	0.05%
158	WAScrollMagic	Wappalyzer - Uses ScrollMagic	1	0	-0.19	-0.61	0.05%
159	CP488	Keywords in pages top 10 most used phrases	21	2	-0.19	-0.47	76.75%
160	DD006	DomDetailer Majestic IPs	317,600	49,310	-0.19	-0.24	31.69%
161	CP160	Leading Variations in H1-H6 Tags	43	2	-0.19	-0.44	90.11%
162	DD008	DomDetailer Majestic Referring Domains	2,070,809	291,142	-0.19	-0.24	31.54%
163	DD010	DomDetailer Majestic Referring Subnets	75,798	14,101	-0.19	-0.24	31.49%
164	JLDofferedBy	Uses JSON-LD offeredBy	1	0	-0.19	-0.61	0.20%
165	SCHofferedby	Uses Schema offeredby	1	0	-0.19	-0.61	0.20%
166	CP999	Variations in Search Result URL Path	9	1	-0.19	-0.44	73.63%
167	WATwitterAds	Wappalyzer - Uses Twitter Ads	1	0	-0.19	-0.45	0.15%
168	WAPodsights	Wappalyzer - Uses Podsights	1	0	-0.19	-0.50	0.15%
169	CP156	Leading Variations in H1, H2, and H3 Tags	31	1	-0.19	-0.44	89.40%
170	MDGeoShape	Uses Microdata GeoShape	1	0	-0.19	-0.43	0.15%
171	SCHcircle	Uses Schema circle	1	0	-0.19	-0.49	0.25%
172	CP165	Variations in H2 Tags	121	3	-0.19	-0.45	89.75%
173	GD001	Variation Density in Top 30KB	309	2	-0.18	-0.45	82.62%
174	CPJLD086	Has JSON-LD FinancialProduct	1	0	-0.18	-0.60	2.36%
175	CP487	Keywords in pages top 5 most used phrases	10	1	-0.18	-0.47	76.54%
176	CP481	Variations in the Title Tag	18	1	-0.18	-0.42	77.00%
177	CP425	Number of HTTPS Links	590	164	-0.18	-0.41	85.53%
178	CP471	Variations in Span Tags	814	9	-0.18	-0.42	91.96%
179	CP468	Number of Sentences	672	67	-0.18	-0.39	85.84%
180	WABluecore	Wappalyzer - Uses Bluecore	1	0	-0.18	-0.70	0.05%
181	WALytics	Wappalyzer - Uses Lytics	1	0	-0.18	-0.65	0.05%
182	WASvelte	Wappalyzer - Uses Svelte	1	0	-0.18	-0.41	0.05%
183	JLDLocksmith	Uses JSON-LD Locksmith	1	0	-0.18	-0.61	0.05%
184	WATrustindexGoogleReviews	Wappalyzer - Uses Trustindex Google Reviews	1	0	-0.18	-0.61	0.05%
185	WAMicrosoftAdvertising	Wappalyzer - Uses Microsoft Advertising	1	0	-0.18	-0.51	0.20%
186	WAOneTrust	Wappalyzer - Uses OneTrust	1	0	-0.18	-0.60	0.10%
187	WAHammerjs	Wappalyzer - Uses Hammer.js	1	0	-0.18	-0.50	0.10%
188	MDBroadcastEvent	Uses Microdata BroadcastEvent	1	0	-0.18	-0.46	0.20%
189	MDpublication	Uses Microdata publication	1	0	-0.18	-0.46	0.20%
190	MDisLiveBroadcast	Uses Microdata isLiveBroadcast	1	0	-0.18	-0.46	0.20%
191	SCHbroadcastevent	Uses Schema broadcastevent	1	0	-0.18	-0.46	0.20%
192	SCHislivebroadcast	Uses Schema islivebroadcast	1	0	-0.18	-0.46	0.20%
193	WAAppNexus	Wappalyzer - Uses AppNexus	1	0	-0.18	-0.49	0.15%
194	DD013	DomDetailer Moz DA	88	41	-0.18	-0.40	28.98%
195	CP159a	Exact Matches in H1-H6 Tags	702	2	-0.18	-0.43	86.39%
196	SCHfinancialproduct	Uses Schema financialproduct	1	0	-0.18	-0.60	0.35%
197	CP004	Ahrefs Dofollow Backlinks	9,691,661	16,306	-0.18	-0.28	21.09%
198	CP435	Number of Links	591	167	-0.18	-0.41	86.39%
199	CP410	Number of DoFollow Links	582	161	-0.18	-0.41	86.04%
200	CP137	Variations in the Canonical URL	49	1	-0.18	-0.44	79.56%

---

Privacy Policy - Terms of Service - TopSEOFactors.com is an SEO Tool Lab property. SEO Tool Lab proudly owns and operates SEOToolLab.com , SEOVolatility.com , TopSEOFactors.com
Copyright 2021 SEO Tool Lab, Inc. All Rights Reserved.