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Top SEO Factors - 2022-09-19      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-09-19 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	WAMovableInk	Wappalyzer - Uses Movable Ink	1	0	-0.40	-0.81	0.05%
2	SCHsportsevent	Uses Schema sportsevent	1	0	-0.39	-0.87	0.05%
3	CPZZZ50	Number of Top 50 Shared Factors Used	42	15	-0.37	-0.61	93.09%
4	JLDSportsEvent	Uses JSON-LD SportsEvent	1	0	-0.37	-0.87	0.05%
5	WAAkamaiBotManager	Wappalyzer - Uses Akamai Bot Manager	1	0	-0.35	-0.70	0.05%
6	WAjQueryMigrate	Wappalyzer - Uses jQuery Migrate	1	0	-0.34	-0.81	0.10%
7	CPZZZ100	Number of Top 100 Shared Factors Used	82	35	-0.34	-0.60	94.89%
8	WAAdobeAnalytics	Wappalyzer - Uses Adobe Analytics	1	0	-0.33	-0.79	0.05%
9	JLDfiberContent	Uses JSON-LD fiberContent	1	0	-0.32	-0.70	0.05%
10	SCHfibercontent	Uses Schema fibercontent	1	0	-0.32	-0.70	0.05%
11	SCHcarbohydratecontent	Uses Schema carbohydratecontent	1	0	-0.32	-0.70	0.05%
12	SCHsodiumcontent	Uses Schema sodiumcontent	1	0	-0.32	-0.65	0.05%
13	WAUnpkg	Wappalyzer - Uses Unpkg	1	0	-0.32	-0.78	0.05%
14	JLDsodiumContent	Uses JSON-LD sodiumContent	1	0	-0.32	-0.65	0.05%
15	WACooladata	Wappalyzer - Uses Cooladata	1	0	-0.32	-0.80	0.05%
16	JLDcarbohydrateContent	Uses JSON-LD carbohydrateContent	1	0	-0.32	-0.70	0.05%
17	WAMedallia	Wappalyzer - Uses Medallia	1	0	-0.32	-0.80	0.05%
18	SCHproteincontent	Uses Schema proteincontent	1	0	-0.31	-0.67	0.05%
19	JLDproteinContent	Uses JSON-LD proteinContent	1	0	-0.31	-0.67	0.05%
20	WAGoogleFontAPI	Wappalyzer - Uses Google Font API	1	0	-0.31	-0.68	0.15%
21	CPZZZ200	Number of Top 200 Shared Factors Used	138	67	-0.31	-0.58	93.54%
22	CPZZZ	Number of Factors Used	285	131	-0.31	-0.59	91.94%
23	WAGoogleMaps	Wappalyzer - Uses Google Maps	1	0	-0.30	-0.93	0.05%
24	LSI000	Number of Unique LSI Words Used	911	326	-0.30	-0.61	8.31%
25	ENT000a	Number of Distinct Entities Used	92	29	-0.30	-0.62	80.38%
26	JLDcholesterolContent	Uses JSON-LD cholesterolContent	1	0	-0.29	-0.55	0.05%
27	JLDfatContent	Uses JSON-LD fatContent	1	0	-0.29	-0.61	0.05%
28	SCHcholesterolcontent	Uses Schema cholesterolcontent	1	0	-0.29	-0.55	0.05%
29	WAAkamai	Wappalyzer - Uses Akamai	1	0	-0.29	-0.61	0.05%
30	SCHfatcontent	Uses Schema fatcontent	1	0	-0.29	-0.61	0.05%
31	WABloomreachDiscovery	Wappalyzer - Uses Bloomreach Discovery	1	0	-0.28	-0.70	0.05%
32	SCHsaturatedfatcontent	Uses Schema saturatedfatcontent	1	0	-0.28	-0.61	0.05%
33	JLDsaturatedFatContent	Uses JSON-LD saturatedFatContent	1	0	-0.28	-0.61	0.05%
34	WAPHP	Wappalyzer - Uses PHP	1	0	-0.28	-0.60	0.15%
35	WAjQuery	Wappalyzer - Uses jQuery	1	1	-0.28	-0.63	0.20%
36	WAMySQL	Wappalyzer - Uses MySQL	1	0	-0.27	-0.59	0.15%
37	WAAdobeTarget	Wappalyzer - Uses Adobe Target	1	0	-0.27	-0.65	0.05%
38	WADynamicYield	Wappalyzer - Uses Dynamic Yield	1	0	-0.27	-0.85	0.05%
39	SCHautorental	Uses Schema autorental	1	0	-0.27	-0.60	0.15%
40	SCHselfstorage	Uses Schema selfstorage	1	0	-0.26	-0.56	0.10%
41	JLDSportsTeam	Uses JSON-LD SportsTeam	1	0	-0.26	-0.77	0.05%
42	SCHsportsteam	Uses Schema sportsteam	1	0	-0.26	-0.77	0.05%
43	CP470	Variations in HTML Tags	64,601	243	-0.26	-0.53	96.70%
44	CP134	Variations in Body Tags	58,630	224	-0.26	-0.54	93.84%
45	WAtheTradeDesk	Wappalyzer - Uses theTradeDesk	1	0	-0.26	-0.60	0.10%
46	JLDSelfStorage	Uses JSON-LD SelfStorage	1	0	-0.25	-0.55	0.10%
47	WAGoogleAnalytics	Wappalyzer - Uses Google Analytics	1	1	-0.25	-0.56	0.25%
48	WASkai	Wappalyzer - Uses Skai	1	0	-0.25	-0.53	0.05%
49	WAStylitics	Wappalyzer - Uses Stylitics	1	0	-0.25	-0.68	0.05%
50	WAGoogleTagManager	Wappalyzer - Uses Google Tag Manager	1	1	-0.25	-0.61	0.25%
51	WAcorejs	Wappalyzer - Uses core-js	1	1	-0.25	-0.64	0.25%
52	WAFontAwesome	Wappalyzer - Uses Font Awesome	1	0	-0.24	-0.65	0.10%
53	WAImpact	Wappalyzer - Uses Impact	1	0	-0.24	-0.66	0.10%
54	WATwitterEmojiTwemoji	Wappalyzer - Uses Twitter Emoji (Twemoji)	1	0	-0.24	-0.68	0.15%
55	WAHSTS	Wappalyzer - Uses HSTS	1	0	-0.24	-0.70	0.20%
56	SCHdownvotecount	Uses Schema downvotecount	1	0	-0.24	-0.68	0.05%
57	WAmathjs	Wappalyzer - Uses math.js	1	0	-0.24	-0.52	0.05%
58	MDdownvoteCount	Uses Microdata downvoteCount	1	0	-0.24	-0.68	0.05%
59	MDupvoteCount	Uses Microdata upvoteCount	1	0	-0.24	-0.68	0.05%
60	SCHupvotecount	Uses Schema upvotecount	1	0	-0.24	-0.68	0.05%
61	WABugcrowd	Wappalyzer - Uses Bugcrowd	1	0	-0.24	-0.52	0.05%
62	VAR000	Number of Unique Variations Used	24	7	-0.24	-0.52	8.51%
63	WAYoastSEO	Wappalyzer - Uses Yoast SEO	1	0	-0.23	-0.63	0.20%
64	CPX010	Variations in Div Tags	33,273	134	-0.23	-0.49	93.69%
65	WAAdobeExperiencePlatformLaunch	Wappalyzer - Uses Adobe Experience Platform Launch	1	0	-0.23	-0.78	0.05%
66	MDcircle	Uses Microdata circle	1	0	-0.23	-0.52	0.10%
67	SCHsugarcontent	Uses Schema sugarcontent	1	0	-0.23	-0.62	0.05%
68	WAjQuerypjax	Wappalyzer - Uses jQuery-pjax	1	0	-0.23	-0.52	0.05%
69	JLDsugarContent	Uses JSON-LD sugarContent	1	0	-0.23	-0.62	0.05%
70	WAOpinionLab	Wappalyzer - Uses OpinionLab	1	0	-0.23	-0.52	0.05%
71	WAAdobeDynamicMediaClassic	Wappalyzer - Uses Adobe Dynamic Media Classic	1	0	-0.23	-0.68	0.05%
72	WANginx	Wappalyzer - Uses Nginx	1	0	-0.23	-0.52	0.10%
73	CP129	Variations in A Tags	5,363	28	-0.23	-0.48	92.29%
74	ENT009	Entities in Title Tag	7	2	-0.23	-0.50	73.27%
75	CP161	Variations in H1-H6 Tags	380	8	-0.22	-0.50	91.39%
76	WAjQueryUI	Wappalyzer - Uses jQuery UI	1	0	-0.22	-0.73	0.15%
77	WAwpBakery	Wappalyzer - Uses wpBakery	1	0	-0.22	-0.65	0.15%
78	CP157	Variations in H1, H2, and H3 Tags	290	7	-0.22	-0.50	91.44%
79	WADigiCert	Wappalyzer - Uses DigiCert	1	0	-0.22	-0.68	0.15%
80	WAAzureCDN	Wappalyzer - Uses Azure CDN	1	0	-0.22	-0.70	0.05%
81	WAEmotion	Wappalyzer - Uses Emotion	1	0	-0.22	-0.54	0.10%
82	WAEloqua	Wappalyzer - Uses Eloqua	1	0	-0.22	-0.65	0.05%
83	SCHsport	Uses Schema sport	1	0	-0.22	-0.70	0.05%
84	WATealium	Wappalyzer - Uses Tealium	1	0	-0.22	-0.68	0.05%
85	MDfoundingLocation	Uses Microdata foundingLocation	1	0	-0.22	-0.52	0.05%
86	WAEdgeCast	Wappalyzer - Uses EdgeCast	1	0	-0.22	-0.70	0.05%
87	JLDsport	Uses JSON-LD sport	1	0	-0.22	-0.70	0.05%
88	WABazaarvoiceCuration	Wappalyzer - Uses Bazaarvoice Curation	1	0	-0.22	-0.78	0.05%
89	ENT018	Entities in Sentences	509	117	-0.22	-0.46	97.90%
90	WAAdobeExperiencePlatformIdentityService	Wappalyzer - Uses Adobe Experience Platform Identity Service	1	0	-0.22	-0.56	0.15%
91	ENT003	Entities in H2 Tags	42	7	-0.21	-0.51	78.88%
92	ENT001	Entities in the HTML Tag	1,613	348	-0.21	-0.46	97.30%
93	WAGoogleCloudCDN	Wappalyzer - Uses Google Cloud CDN	1	0	-0.21	-0.56	0.10%
94	JLDAutoRental	Uses JSON-LD AutoRental	1	0	-0.21	-0.53	0.15%
95	SCHcalories	Uses Schema calories	1	0	-0.21	-0.62	0.10%
96	WAUpSellit	Wappalyzer - Uses UpSellit	1	0	-0.21	-0.80	0.05%
97	WABambuser	Wappalyzer - Uses Bambuser	1	0	-0.21	-0.52	0.05%
98	WADecibel	Wappalyzer - Uses Decibel	1	0	-0.21	-0.80	0.05%
99	WAOracleInfinity	Wappalyzer - Uses Oracle Infinity	1	0	-0.21	-0.57	0.05%
100	WAIonicons	Wappalyzer - Uses Ionicons	1	0	-0.21	-0.70	0.05%
101	ENT004	Entities in H3 Tags	126	7	-0.21	-0.51	79.08%
102	CP071	Variations in Search Result Display URL	17	1	-0.21	-0.48	78.13%
103	CP375	Variations in LI Tags	1,868	19	-0.21	-0.47	92.04%
104	CP097	Variations in Search Result Link Text	17	1	-0.21	-0.48	78.28%
105	CP062	Ahrefs Referring Domains	25,170	160	-0.21	-0.32	20.82%
106	CP465	Variations in P Tags	5,309	35	-0.21	-0.47	92.74%
107	WAContactForm7	Wappalyzer - Uses Contact Form 7	1	0	-0.21	-0.52	0.15%
108	CP153	Variations in H1 and H2 Tags	141	4	-0.21	-0.47	89.89%
109	CP063	Ahrefs Referring IP Addresses	11,004	103	-0.21	-0.32	21.07%
110	CP061	Ahrefs Referring Class C Addresses	4,304	65	-0.21	-0.33	21.07%
111	DI001	Average Exact Match Position	18,280	2,682	-0.21	-0.47	66.32%
112	CP475	Term Frequency	6	3	-0.21	-0.47	91.74%
113	WAApache	Wappalyzer - Uses Apache	1	0	-0.21	-0.59	0.10%
114	WAWordPress	Wappalyzer - Uses WordPress	1	0	-0.20	-0.44	0.20%
115	DI004	Average Variation Position	19,353	5,063	-0.20	-0.44	75.03%
116	DI005	Variation Position Variance	11,703	2,400	-0.20	-0.43	76.93%
117	CPXX888	Number of HTML Tags	2,900	973	-0.20	-0.48	90.49%
118	CKWD001	Clean Keyword Density in the HTML Tag	203	4	-0.20	-0.46	80.78%
119	CP127	Variations in A Tag HREF Attributes	2,708	52	-0.20	-0.43	91.49%
120	DI002	Exact Match Position Variance	12,114	1,127	-0.20	-0.46	62.81%
121	CP127b	Variations in Distinct A Tag HREF Attributes	1,982	35	-0.20	-0.43	91.94%
122	CP469	Variations in Sentences	4,680	28	-0.20	-0.44	90.24%
123	WALivePerson	Wappalyzer - Uses LivePerson	1	0	-0.20	-0.85	0.05%
124	WASailthru	Wappalyzer - Uses Sailthru	1	0	-0.20	-0.85	0.05%
125	WAClearbitReveal	Wappalyzer - Uses Clearbit Reveal	1	0	-0.20	-0.70	0.05%
126	WABlueTriangle	Wappalyzer - Uses Blue Triangle	1	0	-0.20	-0.85	0.05%
127	WABazaarvoiceReviews	Wappalyzer - Uses Bazaarvoice Reviews	1	0	-0.20	-0.51	0.05%
128	WAPubSubJS	Wappalyzer - Uses PubSubJS	1	0	-0.20	-0.70	0.05%
129	WAKlarnaCheckout	Wappalyzer - Uses Klarna Checkout	1	0	-0.20	-0.52	0.05%
130	WAQuantumMetric	Wappalyzer - Uses Quantum Metric	1	0	-0.20	-0.70	0.05%
131	WAEnsighten	Wappalyzer - Uses Ensighten	1	0	-0.20	-0.85	0.05%
132	JLDNutritionInformation	Uses JSON-LD NutritionInformation	1	0	-0.20	-0.61	0.10%
133	SCHnutritioninformation	Uses Schema nutritioninformation	1	0	-0.20	-0.61	0.10%
134	WAMediaElementjs	Wappalyzer - Uses MediaElement.js	1	0	-0.20	-0.64	0.10%
135	CP492b	Unabridged Word Count	7,953	1,890	-0.20	-0.44	88.84%
136	CP059	Ahrefs Rank	51	11	-0.20	-0.38	18.87%
137	CP067	Ahrefs Text Backlinks	11,189,914	30,126	-0.20	-0.29	20.67%
138	CP128	Variations in ALT Attributes	355	8	-0.20	-0.45	88.54%
139	CP002	Ahrefs Backlinks	15,530,592	38,106	-0.20	-0.29	20.67%
140	CP064	Ahrefs Referring Pages	15,530,595	38,106	-0.20	-0.29	20.67%
141	CP470a	Exact Matches in the HTML Tag	142,612	80	-0.20	-0.43	89.19%
142	CP135	Body Tag Size Kilobytes	312	86	-0.20	-0.42	92.29%
143	DD015	DomDetailer Moz PA	73	44	-0.20	-0.43	29.93%
144	CP458	Page Size Kilobytes	618	173	-0.20	-0.44	88.19%
145	CP140	Clean Text Kilobytes	44	11	-0.20	-0.43	89.19%
146	JLDFinancialProduct	Uses JSON-LD FinancialProduct	1	0	-0.20	-0.65	0.25%
147	WAreCAPTCHA	Wappalyzer - Uses reCAPTCHA	1	0	-0.20	-0.57	0.25%
148	CP465c	Variations in Script Tags	6,783	43	-0.20	-0.45	91.74%
149	CP492	Word Count	4,897	1,466	-0.20	-0.42	87.79%
150	SCHhotel	Uses Schema hotel	1	0	-0.20	-0.62	0.10%
151	DD006	DomDetailer Majestic IPs	301,210	52,819	-0.19	-0.24	31.68%
152	DD010	DomDetailer Majestic Referring Subnets	72,799	15,048	-0.19	-0.25	31.48%
153	DD008	DomDetailer Majestic Referring Domains	1,783,214	313,651	-0.19	-0.25	31.58%
154	WAAmazonAdvertising	Wappalyzer - Uses Amazon Advertising	1	0	-0.19	-0.59	0.15%
155	WAElementor	Wappalyzer - Uses Elementor	1	0	-0.19	-0.71	0.05%
156	SCHlocksmith	Uses Schema locksmith	1	0	-0.19	-0.59	0.05%
157	WAScrollMagic	Wappalyzer - Uses ScrollMagic	1	0	-0.19	-0.61	0.05%
158	JLDHotel	Uses JSON-LD Hotel	1	0	-0.19	-0.57	0.10%
159	SCHcreateaction	Uses Schema createaction	1	0	-0.19	-0.70	0.05%
160	WAVerifone2Checkout	Wappalyzer - Uses Verifone 2Checkout	1	0	-0.19	-0.70	0.05%
161	JLDCreateAction	Uses JSON-LD CreateAction	1	0	-0.19	-0.70	0.05%
162	WAHCLCommerce	Wappalyzer - Uses HCL Commerce	1	0	-0.19	-0.70	0.05%
163	CP488	Keywords in pages top 10 most used phrases	21	2	-0.19	-0.47	77.88%
164	CP160	Leading Variations in H1-H6 Tags	43	2	-0.19	-0.44	90.09%
165	CP999	Variations in Search Result URL Path	9	1	-0.19	-0.44	73.42%
166	SCHofferedby	Uses Schema offeredby	1	0	-0.19	-0.61	0.20%
167	JLDofferedBy	Uses JSON-LD offeredBy	1	0	-0.19	-0.61	0.20%
168	CP156	Leading Variations in H1, H2, and H3 Tags	31	1	-0.19	-0.44	89.19%
169	WATwitterAds	Wappalyzer - Uses Twitter Ads	1	0	-0.19	-0.45	0.15%
170	WAPodsights	Wappalyzer - Uses Podsights	1	0	-0.19	-0.50	0.15%
171	SCHfoodservice	Uses Schema foodservice	1	0	-0.19	-0.52	0.05%
172	JLDFoodService	Uses JSON-LD FoodService	1	0	-0.19	-0.52	0.05%
173	MDGeoShape	Uses Microdata GeoShape	1	0	-0.19	-0.43	0.15%
174	SCHcircle	Uses Schema circle	1	0	-0.19	-0.49	0.25%
175	CPJLD086	Has JSON-LD FinancialProduct	1	0	-0.19	-0.60	2.30%
176	CP165	Variations in H2 Tags	121	3	-0.19	-0.45	89.84%
177	CP004	Ahrefs Dofollow Backlinks	9,691,661	26,150	-0.19	-0.30	20.22%
178	SCHbroadcastevent	Uses Schema broadcastevent	1	0	-0.18	-0.43	0.15%
179	MDisLiveBroadcast	Uses Microdata isLiveBroadcast	1	0	-0.18	-0.43	0.15%
180	MDpublication	Uses Microdata publication	1	0	-0.18	-0.43	0.15%
181	SCHislivebroadcast	Uses Schema islivebroadcast	1	0	-0.18	-0.43	0.15%
182	SCHpublication	Uses Schema publication	1	0	-0.18	-0.43	0.15%
183	MDBroadcastEvent	Uses Microdata BroadcastEvent	1	0	-0.18	-0.43	0.15%
184	CP054	Ahrefs NoFollow Backlinks	1,497,985	4,265	-0.18	-0.29	20.82%
185	GD001	Variation Density in Top 30KB	309	2	-0.18	-0.44	82.73%
186	DD013	DomDetailer Moz DA	88	43	-0.18	-0.41	28.88%
187	CP487	Keywords in pages top 5 most used phrases	10	1	-0.18	-0.47	77.73%
188	CP481	Variations in the Title Tag	18	1	-0.18	-0.42	76.98%
189	CP468	Number of Sentences	672	67	-0.18	-0.39	85.99%
190	CP425	Number of HTTPS Links	590	164	-0.18	-0.41	85.69%
191	CP471	Variations in Span Tags	814	9	-0.18	-0.42	91.84%
192	DD005	DomDetailer Majestic CF	68	35	-0.18	-0.41	29.53%
193	WASvelte	Wappalyzer - Uses Svelte	1	0	-0.18	-0.41	0.05%
194	WATrustindexGoogleReviews	Wappalyzer - Uses Trustindex Google Reviews	1	0	-0.18	-0.61	0.05%
195	JLDLocksmith	Uses JSON-LD Locksmith	1	0	-0.18	-0.61	0.05%
196	WALytics	Wappalyzer - Uses Lytics	1	0	-0.18	-0.65	0.05%
197	WABluecore	Wappalyzer - Uses Bluecore	1	0	-0.18	-0.70	0.05%
198	WAMicrosoftAdvertising	Wappalyzer - Uses Microsoft Advertising	1	0	-0.18	-0.51	0.20%
199	WAOneTrust	Wappalyzer - Uses OneTrust	1	0	-0.18	-0.60	0.10%
200	WAHammerjs	Wappalyzer - Uses Hammer.js	1	0	-0.18	-0.50	0.10%

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