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Top SEO Factors - 2022-09-21      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-09-21 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	42	14	-0.37	-0.60	91.20%
2	WAjQueryMigrate	Wappalyzer - Uses jQuery Migrate	1	0	-0.34	-0.81	0.10%
3	CPZZZ100	Number of Top 100 Shared Factors Used	82	32	-0.34	-0.60	94.11%
4	WACooladata	Wappalyzer - Uses Cooladata	1	0	-0.32	-0.80	0.05%
5	SCHcarbohydratecontent	Uses Schema carbohydratecontent	1	0	-0.32	-0.70	0.05%
6	JLDcarbohydrateContent	Uses JSON-LD carbohydrateContent	1	0	-0.32	-0.70	0.05%
7	SCHsodiumcontent	Uses Schema sodiumcontent	1	0	-0.32	-0.65	0.05%
8	SCHfibercontent	Uses Schema fibercontent	1	0	-0.32	-0.70	0.05%
9	WAMedallia	Wappalyzer - Uses Medallia	1	0	-0.32	-0.80	0.05%
10	WAUnpkg	Wappalyzer - Uses Unpkg	1	0	-0.32	-0.78	0.05%
11	JLDsodiumContent	Uses JSON-LD sodiumContent	1	0	-0.32	-0.65	0.05%
12	JLDfiberContent	Uses JSON-LD fiberContent	1	0	-0.32	-0.70	0.05%
13	SCHproteincontent	Uses Schema proteincontent	1	0	-0.31	-0.67	0.05%
14	JLDproteinContent	Uses JSON-LD proteinContent	1	0	-0.31	-0.67	0.05%
15	CPZZZ200	Number of Top 200 Shared Factors Used	138	63	-0.31	-0.57	93.39%
16	CPZZZ	Number of Factors Used	285	132	-0.30	-0.58	91.73%
17	ENT000a	Number of Distinct Entities Used	92	29	-0.30	-0.62	79.67%
18	LSI000	Number of Unique LSI Words Used	911	311	-0.29	-0.60	11.19%
19	SCHfatcontent	Uses Schema fatcontent	1	0	-0.29	-0.61	0.05%
20	SCHcholesterolcontent	Uses Schema cholesterolcontent	1	0	-0.29	-0.55	0.05%
21	JLDfatContent	Uses JSON-LD fatContent	1	0	-0.29	-0.61	0.05%
22	WAAkamai	Wappalyzer - Uses Akamai	1	0	-0.29	-0.61	0.05%
23	JLDcholesterolContent	Uses JSON-LD cholesterolContent	1	0	-0.29	-0.55	0.05%
24	WABloomreachDiscovery	Wappalyzer - Uses Bloomreach Discovery	1	0	-0.28	-0.70	0.05%
25	SCHsaturatedfatcontent	Uses Schema saturatedfatcontent	1	0	-0.28	-0.61	0.05%
26	JLDsaturatedFatContent	Uses JSON-LD saturatedFatContent	1	0	-0.28	-0.61	0.05%
27	SCHselfstorage	Uses Schema selfstorage	1	0	-0.28	-0.57	0.15%
28	WAPHP	Wappalyzer - Uses PHP	1	0	-0.28	-0.60	0.15%
29	WAjQuery	Wappalyzer - Uses jQuery	1	1	-0.28	-0.63	0.19%
30	WAMySQL	Wappalyzer - Uses MySQL	1	0	-0.27	-0.59	0.15%
31	WADynamicYield	Wappalyzer - Uses Dynamic Yield	1	0	-0.27	-0.85	0.05%
32	JLDSelfStorage	Uses JSON-LD SelfStorage	1	0	-0.27	-0.56	0.15%
33	SCHautorental	Uses Schema autorental	1	0	-0.27	-0.60	0.15%
34	SCHsportsevent	Uses Schema sportsevent	1	0	-0.26	-0.76	0.10%
35	JLDSportsEvent	Uses JSON-LD SportsEvent	1	0	-0.26	-0.73	0.10%
36	CP470	Variations in HTML Tags	64,601	238	-0.26	-0.53	96.35%
37	WAtheTradeDesk	Wappalyzer - Uses theTradeDesk	1	0	-0.26	-0.60	0.10%
38	CP134	Variations in Body Tags	58,630	219	-0.25	-0.54	93.48%
39	WAGoogleFontAPI	Wappalyzer - Uses Google Font API	1	0	-0.25	-0.57	0.19%
40	WAStylitics	Wappalyzer - Uses Stylitics	1	0	-0.25	-0.68	0.05%
41	WAFontAwesome	Wappalyzer - Uses Font Awesome	1	0	-0.24	-0.65	0.10%
42	WATwitterEmojiTwemoji	Wappalyzer - Uses Twitter Emoji (Twemoji)	1	0	-0.24	-0.68	0.15%
43	SCHdownvotecount	Uses Schema downvotecount	1	0	-0.24	-0.68	0.05%
44	MDupvoteCount	Uses Microdata upvoteCount	1	0	-0.24	-0.68	0.05%
45	SCHupvotecount	Uses Schema upvotecount	1	0	-0.24	-0.68	0.05%
46	WAmathjs	Wappalyzer - Uses math.js	1	0	-0.24	-0.52	0.05%
47	WABugcrowd	Wappalyzer - Uses Bugcrowd	1	0	-0.24	-0.52	0.05%
48	MDdownvoteCount	Uses Microdata downvoteCount	1	0	-0.24	-0.68	0.05%
49	WAYoastSEO	Wappalyzer - Uses Yoast SEO	1	0	-0.23	-0.63	0.19%
50	VAR000	Number of Unique Variations Used	24	7	-0.23	-0.52	11.33%
51	MDcircle	Uses Microdata circle	1	0	-0.23	-0.52	0.10%
52	WAAdobeDynamicMediaClassic	Wappalyzer - Uses Adobe Dynamic Media Classic	1	0	-0.23	-0.68	0.05%
53	WAOpinionLab	Wappalyzer - Uses OpinionLab	1	0	-0.23	-0.52	0.05%
54	SCHsugarcontent	Uses Schema sugarcontent	1	0	-0.23	-0.62	0.05%
55	JLDsugarContent	Uses JSON-LD sugarContent	1	0	-0.23	-0.62	0.05%
56	WAGoogleMaps	Wappalyzer - Uses Google Maps	1	0	-0.23	-0.72	0.10%
57	WAjQuerypjax	Wappalyzer - Uses jQuery-pjax	1	0	-0.23	-0.52	0.05%
58	WANginx	Wappalyzer - Uses Nginx	1	0	-0.23	-0.52	0.10%
59	CPX010	Variations in Div Tags	33,273	131	-0.23	-0.49	93.73%
60	WAGoogleTagManager	Wappalyzer - Uses Google Tag Manager	1	1	-0.23	-0.56	0.29%
61	CP129	Variations in A Tags	5,363	27	-0.23	-0.48	91.93%
62	WAGoogleAnalytics	Wappalyzer - Uses Google Analytics	1	1	-0.22	-0.52	0.29%
63	ENT009	Entities in Title Tag	7	2	-0.22	-0.50	72.71%
64	CP161	Variations in H1-H6 Tags	380	8	-0.22	-0.50	91.25%
65	WABazaarvoiceCuration	Wappalyzer - Uses Bazaarvoice Curation	1	0	-0.22	-0.78	0.05%
66	WAAzureCDN	Wappalyzer - Uses Azure CDN	1	0	-0.22	-0.70	0.05%
67	WAPartnerize	Wappalyzer - Uses Partnerize	1	0	-0.22	-0.52	0.05%
68	MDfoundingLocation	Uses Microdata foundingLocation	1	0	-0.22	-0.52	0.05%
69	WAEdgeCast	Wappalyzer - Uses EdgeCast	1	0	-0.22	-0.70	0.05%
70	CP157	Variations in H1, H2, and H3 Tags	290	7	-0.22	-0.49	91.25%
71	WAHSTS	Wappalyzer - Uses HSTS	1	0	-0.22	-0.61	0.24%
72	WAcorejs	Wappalyzer - Uses core-js	1	1	-0.22	-0.57	0.29%
73	WAAdobeAnalytics	Wappalyzer - Uses Adobe Analytics	1	0	-0.22	-0.57	0.10%
74	ENT003	Entities in H2 Tags	42	7	-0.21	-0.51	78.11%
75	ENT018	Entities in Sentences	509	114	-0.21	-0.45	97.47%
76	JLDAutoRental	Uses JSON-LD AutoRental	1	0	-0.21	-0.53	0.15%
77	SCHcalories	Uses Schema calories	1	0	-0.21	-0.62	0.10%
78	WAImpact	Wappalyzer - Uses Impact	1	0	-0.21	-0.58	0.15%
79	WAUpSellit	Wappalyzer - Uses UpSellit	1	0	-0.21	-0.80	0.05%
80	WADecibel	Wappalyzer - Uses Decibel	1	0	-0.21	-0.80	0.05%
81	WABambuser	Wappalyzer - Uses Bambuser	1	0	-0.21	-0.52	0.05%
82	WAOracleInfinity	Wappalyzer - Uses Oracle Infinity	1	0	-0.21	-0.57	0.05%
83	ENT001	Entities in the HTML Tag	1,613	333	-0.21	-0.45	96.89%
84	ENT004	Entities in H3 Tags	126	7	-0.21	-0.51	78.50%
85	WAwpBakery	Wappalyzer - Uses wpBakery	1	0	-0.21	-0.61	0.19%
86	CP375	Variations in LI Tags	1,868	19	-0.21	-0.47	91.78%
87	WAContactForm7	Wappalyzer - Uses Contact Form 7	1	0	-0.21	-0.52	0.15%
88	DI001	Average Exact Match Position	18,280	2,714	-0.21	-0.47	64.20%
89	CP465	Variations in P Tags	5,309	35	-0.21	-0.47	92.22%
90	CP071	Variations in Search Result Display URL	17	1	-0.21	-0.48	78.06%
91	CP097	Variations in Search Result Link Text	17	1	-0.21	-0.47	78.21%
92	WADigiCert	Wappalyzer - Uses DigiCert	1	0	-0.21	-0.65	0.19%
93	WAApache	Wappalyzer - Uses Apache	1	0	-0.21	-0.59	0.10%
94	WAWordPress	Wappalyzer - Uses WordPress	1	0	-0.20	-0.44	0.19%
95	DI005	Variation Position Variance	11,703	2,386	-0.20	-0.43	74.51%
96	CP153	Variations in H1 and H2 Tags	141	4	-0.20	-0.47	89.49%
97	CP475	Term Frequency	6	3	-0.20	-0.46	91.59%
98	DI004	Average Variation Position	19,353	5,037	-0.20	-0.44	72.67%
99	DI002	Exact Match Position Variance	12,114	1,140	-0.20	-0.47	60.80%
100	CPXX888	Number of HTML Tags	2,900	971	-0.20	-0.47	90.03%
101	WAAdobeExperiencePlatformIdentityService	Wappalyzer - Uses Adobe Experience Platform Identity Service	1	0	-0.20	-0.53	0.19%
102	WAKlarnaCheckout	Wappalyzer - Uses Klarna Checkout	1	0	-0.20	-0.52	0.05%
103	WAQubit	Wappalyzer - Uses Qubit	1	0	-0.20	-0.70	0.05%
104	WASailthru	Wappalyzer - Uses Sailthru	1	0	-0.20	-0.85	0.05%
105	WAClearbitReveal	Wappalyzer - Uses Clearbit Reveal	1	0	-0.20	-0.70	0.05%
106	WAPubSubJS	Wappalyzer - Uses PubSubJS	1	0	-0.20	-0.70	0.05%
107	WABlueTriangle	Wappalyzer - Uses Blue Triangle	1	0	-0.20	-0.85	0.05%
108	WAMovableInk	Wappalyzer - Uses Movable Ink	1	0	-0.20	-0.44	0.10%
109	WABazaarvoiceReviews	Wappalyzer - Uses Bazaarvoice Reviews	1	0	-0.20	-0.51	0.05%
110	WALivePerson	Wappalyzer - Uses LivePerson	1	0	-0.20	-0.85	0.05%
111	WAAkamaiBotManager	Wappalyzer - Uses Akamai Bot Manager	1	0	-0.20	-0.44	0.10%
112	JLDNutritionInformation	Uses JSON-LD NutritionInformation	1	0	-0.20	-0.61	0.10%
113	SCHnutritioninformation	Uses Schema nutritioninformation	1	0	-0.20	-0.61	0.10%
114	CP127	Variations in A Tag HREF Attributes	2,708	51	-0.20	-0.43	91.54%
115	CP492b	Unabridged Word Count	8,030	1,879	-0.20	-0.44	88.76%
116	CP127b	Variations in Distinct A Tag HREF Attributes	1,982	34	-0.20	-0.43	91.88%
117	CP469	Variations in Sentences	4,680	27	-0.20	-0.44	89.88%
118	CKWD001	Clean Keyword Density in the HTML Tag	203	3	-0.20	-0.45	80.64%
119	CP128	Variations in ALT Attributes	355	8	-0.20	-0.44	88.04%
120	CP470a	Exact Matches in the HTML Tag	142,612	78	-0.20	-0.44	89.45%
121	WALazySizes	Wappalyzer - Uses LazySizes	1	0	-0.20	-0.50	0.15%
122	JLDFinancialProduct	Uses JSON-LD FinancialProduct	1	0	-0.20	-0.65	0.24%
123	CP140	Clean Text Kilobytes	44	11	-0.20	-0.43	89.06%
124	WAreCAPTCHA	Wappalyzer - Uses reCAPTCHA	1	0	-0.20	-0.57	0.24%
125	CP492	Word Count	4,671	1,446	-0.20	-0.42	87.45%
126	SCHhotel	Uses Schema hotel	1	0	-0.20	-0.62	0.10%
127	CP458	Page Size Kilobytes	618	174	-0.19	-0.44	87.50%
128	CP465c	Variations in Script Tags	6,783	42	-0.19	-0.45	91.78%
129	CP062	Ahrefs Referring Domains	171,001	464	-0.19	-0.30	22.67%
130	CP063	Ahrefs Referring IP Addresses	11,004	104	-0.19	-0.31	22.91%
131	CP061	Ahrefs Referring Class C Addresses	4,304	66	-0.19	-0.31	22.91%
132	CP135	Body Tag Size Kilobytes	312	82	-0.19	-0.41	92.27%
133	WAjQueryUI	Wappalyzer - Uses jQuery UI	1	0	-0.19	-0.65	0.19%
134	WAAmazonAdvertising	Wappalyzer - Uses Amazon Advertising	1	0	-0.19	-0.59	0.15%
135	JLDHotel	Uses JSON-LD Hotel	1	0	-0.19	-0.57	0.10%
136	SCHlocksmith	Uses Schema locksmith	1	0	-0.19	-0.59	0.05%
137	WAHCLCommerce	Wappalyzer - Uses HCL Commerce	1	0	-0.19	-0.70	0.05%
138	WAElementor	Wappalyzer - Uses Elementor	1	0	-0.19	-0.71	0.05%
139	JLDCreateAction	Uses JSON-LD CreateAction	1	0	-0.19	-0.70	0.05%
140	WAVerifone2Checkout	Wappalyzer - Uses Verifone 2Checkout	1	0	-0.19	-0.70	0.05%
141	SCHcreateaction	Uses Schema createaction	1	0	-0.19	-0.70	0.05%
142	CP160	Leading Variations in H1-H6 Tags	43	2	-0.19	-0.44	90.13%
143	CP488	Keywords in pages top 10 most used phrases	21	1	-0.19	-0.46	75.39%
144	JLDofferedBy	Uses JSON-LD offeredBy	1	0	-0.19	-0.61	0.19%
145	SCHofferedby	Uses Schema offeredby	1	0	-0.19	-0.61	0.19%
146	WAMobX	Wappalyzer - Uses MobX	1	0	-0.19	-0.61	0.15%
147	WAEmotion	Wappalyzer - Uses Emotion	1	0	-0.19	-0.48	0.15%
148	MDGeoShape	Uses Microdata GeoShape	1	0	-0.19	-0.43	0.15%
149	SCHcircle	Uses Schema circle	1	0	-0.19	-0.49	0.24%
150	CP067	Ahrefs Text Backlinks	11,189,914	22,779	-0.19	-0.28	22.37%
151	DD015	DomDetailer Moz PA	73	41	-0.19	-0.41	30.54%
152	CP156	Leading Variations in H1, H2, and H3 Tags	31	1	-0.19	-0.44	89.30%
153	CP999	Variations in Search Result URL Path	9	1	-0.19	-0.44	73.49%
154	WATealium	Wappalyzer - Uses Tealium	1	0	-0.19	-0.55	0.10%
155	CP002	Ahrefs Backlinks	15,530,592	29,649	-0.19	-0.28	22.37%
156	CP064	Ahrefs Referring Pages	15,530,595	29,649	-0.19	-0.28	22.37%
157	CP165	Variations in H2 Tags	121	3	-0.18	-0.45	89.49%
158	CP059	Ahrefs Rank	51	10	-0.18	-0.35	20.82%
159	CPJLD086	Has JSON-LD FinancialProduct	1	0	-0.18	-0.60	2.33%
160	GD001	Variation Density in Top 30KB	309	2	-0.18	-0.45	82.20%
161	DD006	DomDetailer Majestic IPs	317,600	48,158	-0.18	-0.22	32.44%
162	DD008	DomDetailer Majestic Referring Domains	2,070,809	285,075	-0.18	-0.23	32.30%
163	DD010	DomDetailer Majestic Referring Subnets	75,798	13,749	-0.18	-0.23	32.20%
164	CP487	Keywords in pages top 5 most used phrases	10	1	-0.18	-0.46	75.34%
165	CP425	Number of HTTPS Links	590	163	-0.18	-0.41	85.26%
166	CP481	Variations in the Title Tag	18	1	-0.18	-0.42	76.90%
167	JLDLocksmith	Uses JSON-LD Locksmith	1	0	-0.18	-0.61	0.05%
168	WASvelte	Wappalyzer - Uses Svelte	1	0	-0.18	-0.41	0.05%
169	WALytics	Wappalyzer - Uses Lytics	1	0	-0.18	-0.65	0.05%
170	WATrustindexGoogleReviews	Wappalyzer - Uses Trustindex Google Reviews	1	0	-0.18	-0.61	0.05%
171	WABluecore	Wappalyzer - Uses Bluecore	1	0	-0.18	-0.70	0.05%
172	WAMicrosoftAdvertising	Wappalyzer - Uses Microsoft Advertising	1	0	-0.18	-0.52	0.24%
173	WAAppNexus	Wappalyzer - Uses AppNexus	1	0	-0.18	-0.49	0.15%
174	CP468	Number of Sentences	672	67	-0.18	-0.39	85.46%
175	SCHfinancialproduct	Uses Schema financialproduct	1	0	-0.18	-0.60	0.34%
176	CP471	Variations in Span Tags	814	9	-0.18	-0.42	91.63%
177	CP159a	Exact Matches in H1-H6 Tags	702	2	-0.18	-0.43	86.28%
178	DI003	Exact Match Clustering Score	52	18	-0.18	-0.46	57.78%
179	CP435	Number of Links	591	166	-0.18	-0.40	86.09%
180	WAGoogleCloudCDN	Wappalyzer - Uses Google Cloud CDN	1	0	-0.18	-0.46	0.15%
181	CP410	Number of DoFollow Links	582	160	-0.18	-0.40	85.80%
182	CP431	Number of Internal Links	578	148	-0.18	-0.40	85.94%
183	CP134a	Exact Matches in Body Tag	64,318	45	-0.18	-0.38	90.61%
184	CP137	Variations in the Canonical URL	49	1	-0.18	-0.43	79.52%
185	CP484	Leading Variations in Title Tag	1	0	-0.18	-0.47	80.20%
186	WAExtole	Wappalyzer - Uses Extole	1	0	-0.18	-0.61	0.10%
187	WAPodsights	Wappalyzer - Uses Podsights	1	0	-0.18	-0.50	0.19%
188	WAFacebookPixel	Wappalyzer - Uses Facebook Pixel	1	0	-0.18	-0.58	0.29%
189	WAAzure	Wappalyzer - Uses Azure	1	0	-0.17	-0.55	0.10%
190	GD004	Exact Matches in Top 30KB	4,681	6	-0.17	-0.42	66.29%
191	CP004	Ahrefs Dofollow Backlinks	9,691,661	15,087	-0.17	-0.29	21.89%
192	DD013	DomDetailer Moz DA	88	40	-0.17	-0.38	29.82%
193	CPXR018	Variations in Nav Tags	6,894	23	-0.17	-0.42	87.31%
194	WAReact	Wappalyzer - Uses React	1	0	-0.17	-0.40	0.24%
195	CP054	Ahrefs NoFollow Backlinks	2,073,324	7,726	-0.17	-0.27	22.67%
196	ENT002	Entities in H1 Tags	9	2	-0.17	-0.41	68.00%
197	DD005	DomDetailer Majestic CF	68	33	-0.17	-0.39	30.20%
198	CPXR003	Number of Heading Tags	219	21	-0.17	-0.41	88.62%
199	WAa3LazyLoad	Wappalyzer - Uses a3 Lazy Load	1	0	-0.17	-0.52	0.05%
200	SCHdirection	Uses Schema direction	1	0	-0.17	-0.52	0.05%

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