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Top SEO Factors - 2022-09-18      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-09-18 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	WAMovableInk	Wappalyzer - Uses Movable Ink	1	0	-0.40	-0.81	0.05%
2	SCHsportsevent	Uses Schema sportsevent	1	0	-0.39	-0.87	0.05%
3	CPZZZ50	Number of Top 50 Shared Factors Used	42	15	-0.38	-0.61	93.09%
4	JLDSportsEvent	Uses JSON-LD SportsEvent	1	0	-0.37	-0.87	0.05%
5	WAAkamaiBotManager	Wappalyzer - Uses Akamai Bot Manager	1	0	-0.35	-0.70	0.05%
6	CPZZZ100	Number of Top 100 Shared Factors Used	82	35	-0.35	-0.61	94.94%
7	WAjQueryMigrate	Wappalyzer - Uses jQuery Migrate	1	0	-0.34	-0.81	0.10%
8	WAAdobeAnalytics	Wappalyzer - Uses Adobe Analytics	1	0	-0.33	-0.79	0.05%
9	WAUnpkg	Wappalyzer - Uses Unpkg	1	0	-0.32	-0.78	0.05%
10	WACooladata	Wappalyzer - Uses Cooladata	1	0	-0.32	-0.80	0.05%
11	WAMedallia	Wappalyzer - Uses Medallia	1	0	-0.32	-0.80	0.05%
12	WAGoogleFontAPI	Wappalyzer - Uses Google Font API	1	0	-0.31	-0.68	0.15%
13	CPZZZ	Number of Factors Used	285	129	-0.31	-0.59	91.99%
14	CPZZZ200	Number of Top 200 Shared Factors Used	138	68	-0.31	-0.58	93.49%
15	WAGoogleMaps	Wappalyzer - Uses Google Maps	1	0	-0.30	-0.93	0.05%
16	ENT000a	Number of Distinct Entities Used	92	29	-0.30	-0.62	79.47%
17	LSI000	Number of Unique LSI Words Used	863	313	-0.30	-0.60	5.81%
18	WAAkamai	Wappalyzer - Uses Akamai	1	0	-0.29	-0.61	0.05%
19	WABloomreachDiscovery	Wappalyzer - Uses Bloomreach Discovery	1	0	-0.28	-0.70	0.05%
20	WAPHP	Wappalyzer - Uses PHP	1	0	-0.28	-0.60	0.15%
21	WAjQuery	Wappalyzer - Uses jQuery	1	1	-0.28	-0.63	0.20%
22	WAMySQL	Wappalyzer - Uses MySQL	1	0	-0.27	-0.59	0.15%
23	WAAdobeTarget	Wappalyzer - Uses Adobe Target	1	0	-0.27	-0.65	0.05%
24	WADynamicYield	Wappalyzer - Uses Dynamic Yield	1	0	-0.27	-0.85	0.05%
25	SCHautorental	Uses Schema autorental	1	0	-0.27	-0.60	0.15%
26	SCHselfstorage	Uses Schema selfstorage	1	0	-0.26	-0.56	0.10%
27	SCHsportsteam	Uses Schema sportsteam	1	0	-0.26	-0.77	0.05%
28	JLDSportsTeam	Uses JSON-LD SportsTeam	1	0	-0.26	-0.77	0.05%
29	CP470	Variations in HTML Tags	64,601	240	-0.26	-0.53	96.54%
30	WAtheTradeDesk	Wappalyzer - Uses theTradeDesk	1	0	-0.26	-0.60	0.10%
31	JLDSelfStorage	Uses JSON-LD SelfStorage	1	0	-0.25	-0.55	0.10%
32	CP134	Variations in Body Tags	58,630	220	-0.25	-0.53	93.79%
33	WAGoogleAnalytics	Wappalyzer - Uses Google Analytics	1	1	-0.25	-0.56	0.25%
34	WASkai	Wappalyzer - Uses Skai	1	0	-0.25	-0.53	0.05%
35	WAStylitics	Wappalyzer - Uses Stylitics	1	0	-0.25	-0.68	0.05%
36	WAGoogleTagManager	Wappalyzer - Uses Google Tag Manager	1	1	-0.25	-0.61	0.25%
37	WAcorejs	Wappalyzer - Uses core-js	1	1	-0.25	-0.64	0.25%
38	WAFontAwesome	Wappalyzer - Uses Font Awesome	1	0	-0.24	-0.65	0.10%
39	WAImpact	Wappalyzer - Uses Impact	1	0	-0.24	-0.66	0.10%
40	WATwitterEmojiTwemoji	Wappalyzer - Uses Twitter Emoji (Twemoji)	1	0	-0.24	-0.68	0.15%
41	WAHSTS	Wappalyzer - Uses HSTS	1	0	-0.24	-0.70	0.20%
42	MDdownvoteCount	Uses Microdata downvoteCount	1	0	-0.24	-0.68	0.05%
43	SCHupvotecount	Uses Schema upvotecount	1	0	-0.24	-0.68	0.05%
44	SCHdownvotecount	Uses Schema downvotecount	1	0	-0.24	-0.68	0.05%
45	WAmathjs	Wappalyzer - Uses math.js	1	0	-0.24	-0.52	0.05%
46	WABugcrowd	Wappalyzer - Uses Bugcrowd	1	0	-0.24	-0.52	0.05%
47	MDupvoteCount	Uses Microdata upvoteCount	1	0	-0.24	-0.68	0.05%
48	WAYoastSEO	Wappalyzer - Uses Yoast SEO	1	0	-0.23	-0.63	0.20%
49	CP062	Ahrefs Referring Domains	25,170	177	-0.23	-0.36	18.78%
50	VAR000	Number of Unique Variations Used	24	7	-0.23	-0.50	6.01%
51	CP063	Ahrefs Referring IP Addresses	11,004	114	-0.23	-0.36	19.03%
52	CP061	Ahrefs Referring Class C Addresses	4,304	72	-0.23	-0.37	19.03%
53	WAAdobeExperiencePlatformLaunch	Wappalyzer - Uses Adobe Experience Platform Launch	1	0	-0.23	-0.78	0.05%
54	MDcircle	Uses Microdata circle	1	0	-0.23	-0.52	0.10%
55	MDGeoShape	Uses Microdata GeoShape	1	0	-0.23	-0.52	0.10%
56	WAjQuerypjax	Wappalyzer - Uses jQuery-pjax	1	0	-0.23	-0.52	0.05%
57	WAOpinionLab	Wappalyzer - Uses OpinionLab	1	0	-0.23	-0.52	0.05%
58	SCHelectrician	Uses Schema electrician	1	0	-0.23	-0.68	0.05%
59	MDElectrician	Uses Microdata Electrician	1	0	-0.23	-0.63	0.05%
60	WAAdobeDynamicMediaClassic	Wappalyzer - Uses Adobe Dynamic Media Classic	1	0	-0.23	-0.68	0.05%
61	WANginx	Wappalyzer - Uses Nginx	1	0	-0.23	-0.52	0.10%
62	CPX010	Variations in Div Tags	33,273	133	-0.23	-0.49	93.39%
63	CP059	Ahrefs Rank	51	12	-0.23	-0.43	16.93%
64	CP129	Variations in A Tags	5,363	28	-0.23	-0.48	92.04%
65	ENT009	Entities in Title Tag	7	2	-0.23	-0.50	72.41%
66	CP161	Variations in H1-H6 Tags	380	8	-0.22	-0.50	91.29%
67	CP067	Ahrefs Text Backlinks	11,189,914	32,734	-0.22	-0.33	18.63%
68	WAjQueryUI	Wappalyzer - Uses jQuery UI	1	0	-0.22	-0.73	0.15%
69	WAwpBakery	Wappalyzer - Uses wpBakery	1	0	-0.22	-0.65	0.15%
70	CP064	Ahrefs Referring Pages	15,530,595	41,382	-0.22	-0.33	18.63%
71	CP002	Ahrefs Backlinks	15,530,592	41,382	-0.22	-0.33	18.63%
72	CP157	Variations in H1, H2, and H3 Tags	290	7	-0.22	-0.49	91.24%
73	WADigiCert	Wappalyzer - Uses DigiCert	1	0	-0.22	-0.68	0.15%
74	WAEmotion	Wappalyzer - Uses Emotion	1	0	-0.22	-0.54	0.10%
75	SCHsport	Uses Schema sport	1	0	-0.22	-0.70	0.05%
76	WAEloqua	Wappalyzer - Uses Eloqua	1	0	-0.22	-0.65	0.05%
77	WATealium	Wappalyzer - Uses Tealium	1	0	-0.22	-0.68	0.05%
78	WAEdgeCast	Wappalyzer - Uses EdgeCast	1	0	-0.22	-0.70	0.05%
79	JLDsport	Uses JSON-LD sport	1	0	-0.22	-0.70	0.05%
80	WABazaarvoiceCuration	Wappalyzer - Uses Bazaarvoice Curation	1	0	-0.22	-0.78	0.05%
81	MDfoundingLocation	Uses Microdata foundingLocation	1	0	-0.22	-0.52	0.05%
82	WAAzureCDN	Wappalyzer - Uses Azure CDN	1	0	-0.22	-0.70	0.05%
83	WAAdobeExperiencePlatformIdentityService	Wappalyzer - Uses Adobe Experience Platform Identity Service	1	0	-0.22	-0.56	0.15%
84	ENT018	Entities in Sentences	509	115	-0.21	-0.45	97.85%
85	WAGoogleCloudCDN	Wappalyzer - Uses Google Cloud CDN	1	0	-0.21	-0.56	0.10%
86	JLDAutoRental	Uses JSON-LD AutoRental	1	0	-0.21	-0.53	0.15%
87	ENT003	Entities in H2 Tags	42	7	-0.21	-0.51	77.82%
88	ENT001	Entities in the HTML Tag	1,613	351	-0.21	-0.45	97.30%
89	WAUpSellit	Wappalyzer - Uses UpSellit	1	0	-0.21	-0.80	0.05%
90	WABambuser	Wappalyzer - Uses Bambuser	1	0	-0.21	-0.52	0.05%
91	WADecibel	Wappalyzer - Uses Decibel	1	0	-0.21	-0.80	0.05%
92	WAOracleInfinity	Wappalyzer - Uses Oracle Infinity	1	0	-0.21	-0.57	0.05%
93	WAIonicons	Wappalyzer - Uses Ionicons	1	0	-0.21	-0.70	0.05%
94	CP071	Variations in Search Result Display URL	17	1	-0.21	-0.48	78.52%
95	CP004	Ahrefs Dofollow Backlinks	9,691,661	28,470	-0.21	-0.33	18.18%
96	CP097	Variations in Search Result Link Text	17	1	-0.21	-0.48	78.72%
97	ENT004	Entities in H3 Tags	126	7	-0.21	-0.51	78.12%
98	CP054	Ahrefs NoFollow Backlinks	1,497,985	4,634	-0.21	-0.32	18.78%
99	CP153	Variations in H1 and H2 Tags	141	4	-0.21	-0.47	89.48%
100	CP375	Variations in LI Tags	1,868	19	-0.21	-0.47	91.74%
101	WAContactForm7	Wappalyzer - Uses Contact Form 7	1	0	-0.21	-0.52	0.15%
102	CP465	Variations in P Tags	5,309	35	-0.21	-0.47	92.49%
103	DI001	Average Exact Match Position	18,280	2,660	-0.21	-0.47	67.95%
104	WAApache	Wappalyzer - Uses Apache	1	0	-0.21	-0.59	0.10%
105	WAWordPress	Wappalyzer - Uses WordPress	1	0	-0.20	-0.44	0.20%
106	CP475	Term Frequency	6	3	-0.20	-0.46	91.44%
107	DI005	Variation Position Variance	11,703	2,401	-0.20	-0.43	78.82%
108	DI004	Average Variation Position	19,353	5,060	-0.20	-0.45	76.87%
109	CP135	Body Tag Size Kilobytes	312	88	-0.20	-0.43	92.09%
110	SCHcircle	Uses Schema circle	1	0	-0.20	-0.47	0.15%
111	CPXX888	Number of HTML Tags	2,900	970	-0.20	-0.47	90.09%
112	CKWD001	Clean Keyword Density in the HTML Tag	203	3	-0.20	-0.46	80.67%
113	WASailthru	Wappalyzer - Uses Sailthru	1	0	-0.20	-0.85	0.05%
114	WAClearbitReveal	Wappalyzer - Uses Clearbit Reveal	1	0	-0.20	-0.70	0.05%
115	WABlueTriangle	Wappalyzer - Uses Blue Triangle	1	0	-0.20	-0.85	0.05%
116	WABazaarvoiceReviews	Wappalyzer - Uses Bazaarvoice Reviews	1	0	-0.20	-0.51	0.05%
117	WAPubSubJS	Wappalyzer - Uses PubSubJS	1	0	-0.20	-0.70	0.05%
118	WAQuantumMetric	Wappalyzer - Uses Quantum Metric	1	0	-0.20	-0.70	0.05%
119	WAKlarnaCheckout	Wappalyzer - Uses Klarna Checkout	1	0	-0.20	-0.52	0.05%
120	WAEnsighten	Wappalyzer - Uses Ensighten	1	0	-0.20	-0.85	0.05%
121	WALivePerson	Wappalyzer - Uses LivePerson	1	0	-0.20	-0.85	0.05%
122	WAMediaElementjs	Wappalyzer - Uses MediaElement.js	1	0	-0.20	-0.64	0.10%
123	DI002	Exact Match Position Variance	12,114	1,118	-0.20	-0.46	64.30%
124	JLDFinancialProduct	Uses JSON-LD FinancialProduct	1	0	-0.20	-0.66	0.20%
125	CP127	Variations in A Tag HREF Attributes	2,708	52	-0.20	-0.43	91.49%
126	CP469	Variations in Sentences	4,680	27	-0.20	-0.44	89.98%
127	CP127b	Variations in Distinct A Tag HREF Attributes	1,982	35	-0.20	-0.43	91.94%
128	CP470a	Exact Matches in the HTML Tag	142,612	80	-0.20	-0.43	89.23%
129	CP492b	Unabridged Word Count	7,953	1,886	-0.20	-0.44	88.28%
130	CP128	Variations in ALT Attributes	355	8	-0.20	-0.44	88.28%
131	WAreCAPTCHA	Wappalyzer - Uses reCAPTCHA	1	0	-0.20	-0.57	0.25%
132	CP465c	Variations in Script Tags	6,783	42	-0.20	-0.45	91.79%
133	CP458	Page Size Kilobytes	518	172	-0.20	-0.44	88.23%
134	SCHhotel	Uses Schema hotel	1	0	-0.20	-0.62	0.10%
135	DD015	DomDetailer Moz PA	70	43	-0.19	-0.43	27.99%
136	CP140	Clean Text Kilobytes	44	11	-0.19	-0.43	88.68%
137	CP492	Word Count	4,897	1,465	-0.19	-0.42	87.23%
138	DD006	DomDetailer Majestic IPs	259,618	51,779	-0.19	-0.24	29.64%
139	DD010	DomDetailer Majestic Referring Subnets	65,036	14,716	-0.19	-0.25	29.44%
140	SCHofferedby	Uses Schema offeredby	1	0	-0.19	-0.62	0.15%
141	JLDofferedBy	Uses JSON-LD offeredBy	1	0	-0.19	-0.62	0.15%
142	DD008	DomDetailer Majestic Referring Domains	1,655,221	309,305	-0.19	-0.24	29.64%
143	WAAmazonAdvertising	Wappalyzer - Uses Amazon Advertising	1	0	-0.19	-0.59	0.15%
144	WAScrollMagic	Wappalyzer - Uses ScrollMagic	1	0	-0.19	-0.61	0.05%
145	MDpublication	Uses Microdata publication	1	0	-0.19	-0.41	0.10%
146	SCHislivebroadcast	Uses Schema islivebroadcast	1	0	-0.19	-0.41	0.10%
147	WAVerifone2Checkout	Wappalyzer - Uses Verifone 2Checkout	1	0	-0.19	-0.70	0.05%
148	JLDHotel	Uses JSON-LD Hotel	1	0	-0.19	-0.57	0.10%
149	SCHpublication	Uses Schema publication	1	0	-0.19	-0.41	0.10%
150	SCHbroadcastevent	Uses Schema broadcastevent	1	0	-0.19	-0.41	0.10%
151	MDBroadcastEvent	Uses Microdata BroadcastEvent	1	0	-0.19	-0.41	0.10%
152	WAHCLCommerce	Wappalyzer - Uses HCL Commerce	1	0	-0.19	-0.70	0.05%
153	WAElementor	Wappalyzer - Uses Elementor	1	0	-0.19	-0.71	0.05%
154	MDisLiveBroadcast	Uses Microdata isLiveBroadcast	1	0	-0.19	-0.41	0.10%
155	CP160	Leading Variations in H1-H6 Tags	43	2	-0.19	-0.44	89.88%
156	CP488	Keywords in pages top 10 most used phrases	21	2	-0.19	-0.46	79.77%
157	CP999	Variations in Search Result URL Path	9	1	-0.19	-0.44	73.26%
158	CP156	Leading Variations in H1, H2, and H3 Tags	31	1	-0.19	-0.44	88.88%
159	WATwitterAds	Wappalyzer - Uses Twitter Ads	1	0	-0.19	-0.45	0.15%
160	WAPodsights	Wappalyzer - Uses Podsights	1	0	-0.19	-0.50	0.15%
161	SCHfoodservice	Uses Schema foodservice	1	0	-0.19	-0.52	0.05%
162	JLDFoodService	Uses JSON-LD FoodService	1	0	-0.19	-0.52	0.05%
163	SCHfinancialproduct	Uses Schema financialproduct	1	0	-0.19	-0.62	0.30%
164	CP165	Variations in H2 Tags	121	3	-0.18	-0.45	89.38%
165	CPJLD086	Has JSON-LD FinancialProduct	1	0	-0.18	-0.60	2.35%
166	CP481	Variations in the Title Tag	18	1	-0.18	-0.42	76.82%
167	CP134a	Exact Matches in Body Tag	64,318	46	-0.18	-0.40	90.34%
168	JLDnaics	Uses JSON-LD naics	1	0	-0.18	-0.50	0.20%
169	GD001	Variation Density in Top 30KB	309	2	-0.18	-0.44	82.82%
170	DD013	DomDetailer Moz DA	85	42	-0.18	-0.41	26.99%
171	JLDpositiveNotes	Uses JSON-LD positiveNotes	1	0	-0.18	-0.55	0.10%
172	SCHnegativenotes	Uses Schema negativenotes	1	0	-0.18	-0.55	0.10%
173	JLDnegativeNotes	Uses JSON-LD negativeNotes	1	0	-0.18	-0.55	0.10%
174	SCHpositivenotes	Uses Schema positivenotes	1	0	-0.18	-0.55	0.10%
175	CP487	Keywords in pages top 5 most used phrases	10	1	-0.18	-0.46	79.57%
176	SCHactionstatus	Uses Schema actionstatus	1	0	-0.18	-0.46	0.05%
177	JLDMusicGroup	Uses JSON-LD MusicGroup	1	0	-0.18	-0.46	0.05%
178	WATrustindexGoogleReviews	Wappalyzer - Uses Trustindex Google Reviews	1	0	-0.18	-0.61	0.05%
179	SCHresult	Uses Schema result	1	0	-0.18	-0.46	0.05%
180	JLDactionStatus	Uses JSON-LD actionStatus	1	0	-0.18	-0.46	0.05%
181	JLDresult	Uses JSON-LD result	1	0	-0.18	-0.46	0.05%
182	WABluecore	Wappalyzer - Uses Bluecore	1	0	-0.18	-0.70	0.05%
183	WALytics	Wappalyzer - Uses Lytics	1	0	-0.18	-0.65	0.05%
184	SCHregisteraction	Uses Schema registeraction	1	0	-0.18	-0.46	0.05%
185	JLDRegisterAction	Uses JSON-LD RegisterAction	1	0	-0.18	-0.46	0.05%
186	WASvelte	Wappalyzer - Uses Svelte	1	0	-0.18	-0.41	0.05%
187	WAMicrosoftAdvertising	Wappalyzer - Uses Microsoft Advertising	1	0	-0.18	-0.51	0.20%
188	WAOneTrust	Wappalyzer - Uses OneTrust	1	0	-0.18	-0.60	0.10%
189	WAHammerjs	Wappalyzer - Uses Hammer.js	1	0	-0.18	-0.50	0.10%
190	WAAppNexus	Wappalyzer - Uses AppNexus	1	0	-0.18	-0.49	0.15%
191	CP471	Variations in Span Tags	814	9	-0.18	-0.42	91.79%
192	CP425	Number of HTTPS Links	590	164	-0.18	-0.41	85.23%
193	CP468	Number of Sentences	331	65	-0.18	-0.39	85.73%
194	CP159a	Exact Matches in H1-H6 Tags	702	2	-0.18	-0.43	86.73%
195	CP045	Ahrefs Has Text Backlinks	1	0	-0.18	-0.44	18.08%
196	DD005	DomDetailer Majestic CF	65	35	-0.18	-0.41	27.64%
197	CP137	Variations in the Canonical URL	49	1	-0.18	-0.43	79.27%
198	CP435	Number of Links	591	167	-0.18	-0.40	86.03%
199	ENT002	Entities in H1 Tags	9	2	-0.18	-0.42	67.45%
200	CP410	Number of DoFollow Links	582	161	-0.18	-0.40	85.58%

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