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Top SEO Factors - 2022-09-17      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-09-17 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	WAMovableInk	Wappalyzer - Uses Movable Ink	1	0	-0.40	-0.81	0.05%
2	SCHsportsevent	Uses Schema sportsevent	1	0	-0.39	-0.87	0.05%
3	CPZZZ50	Number of Top 50 Shared Factors Used	44	16	-0.38	-0.62	93.26%
4	JLDSportsEvent	Uses JSON-LD SportsEvent	1	0	-0.37	-0.87	0.05%
5	CPZZZ100	Number of Top 100 Shared Factors Used	89	36	-0.35	-0.61	94.78%
6	WAAkamaiBotManager	Wappalyzer - Uses Akamai Bot Manager	1	0	-0.35	-0.70	0.05%
7	WAjQueryMigrate	Wappalyzer - Uses jQuery Migrate	1	0	-0.34	-0.81	0.10%
8	WAAdobeAnalytics	Wappalyzer - Uses Adobe Analytics	1	0	-0.33	-0.79	0.05%
9	WAUnpkg	Wappalyzer - Uses Unpkg	1	0	-0.32	-0.78	0.05%
10	WACooladata	Wappalyzer - Uses Cooladata	1	0	-0.32	-0.80	0.05%
11	WAMedallia	Wappalyzer - Uses Medallia	1	0	-0.32	-0.80	0.05%
12	CPZZZ	Number of Factors Used	285	129	-0.31	-0.59	91.79%
13	WAGoogleFontAPI	Wappalyzer - Uses Google Font API	1	0	-0.31	-0.68	0.15%
14	CPZZZ200	Number of Top 200 Shared Factors Used	155	69	-0.31	-0.58	93.36%
15	WAGoogleMaps	Wappalyzer - Uses Google Maps	1	0	-0.30	-0.93	0.05%
16	ENT000a	Number of Distinct Entities Used	92	29	-0.30	-0.62	79.83%
17	LSI000	Number of Unique LSI Words Used	863	315	-0.29	-0.59	5.58%
18	WAAkamai	Wappalyzer - Uses Akamai	1	0	-0.29	-0.61	0.05%
19	WABloomreachDiscovery	Wappalyzer - Uses Bloomreach Discovery	1	0	-0.28	-0.70	0.05%
20	WAPHP	Wappalyzer - Uses PHP	1	0	-0.28	-0.60	0.15%
21	WAjQuery	Wappalyzer - Uses jQuery	1	1	-0.28	-0.63	0.20%
22	WAMySQL	Wappalyzer - Uses MySQL	1	0	-0.27	-0.59	0.15%
23	WAAdobeTarget	Wappalyzer - Uses Adobe Target	1	0	-0.27	-0.65	0.05%
24	WADynamicYield	Wappalyzer - Uses Dynamic Yield	1	0	-0.27	-0.85	0.05%
25	SCHautorental	Uses Schema autorental	1	0	-0.27	-0.60	0.15%
26	SCHselfstorage	Uses Schema selfstorage	1	0	-0.26	-0.56	0.10%
27	JLDSportsTeam	Uses JSON-LD SportsTeam	1	0	-0.26	-0.77	0.05%
28	SCHsportsteam	Uses Schema sportsteam	1	0	-0.26	-0.77	0.05%
29	CP470	Variations in HTML Tags	64,601	241	-0.26	-0.53	96.45%
30	WAtheTradeDesk	Wappalyzer - Uses theTradeDesk	1	0	-0.26	-0.60	0.10%
31	JLDSelfStorage	Uses JSON-LD SelfStorage	1	0	-0.25	-0.55	0.10%
32	CP134	Variations in Body Tags	58,630	221	-0.25	-0.54	93.82%
33	WASkai	Wappalyzer - Uses Skai	1	0	-0.25	-0.53	0.05%
34	WAStylitics	Wappalyzer - Uses Stylitics	1	0	-0.25	-0.68	0.05%
35	WAGoogleAnalytics	Wappalyzer - Uses Google Analytics	1	1	-0.25	-0.56	0.25%
36	WAGoogleTagManager	Wappalyzer - Uses Google Tag Manager	1	1	-0.25	-0.61	0.25%
37	WAcorejs	Wappalyzer - Uses core-js	1	1	-0.25	-0.64	0.25%
38	WAFontAwesome	Wappalyzer - Uses Font Awesome	1	0	-0.24	-0.65	0.10%
39	WAImpact	Wappalyzer - Uses Impact	1	0	-0.24	-0.66	0.10%
40	WATwitterEmojiTwemoji	Wappalyzer - Uses Twitter Emoji (Twemoji)	1	0	-0.24	-0.68	0.15%
41	WAHSTS	Wappalyzer - Uses HSTS	1	0	-0.24	-0.70	0.20%
42	MDupvoteCount	Uses Microdata upvoteCount	1	0	-0.24	-0.68	0.05%
43	WAmathjs	Wappalyzer - Uses math.js	1	0	-0.24	-0.52	0.05%
44	WABugcrowd	Wappalyzer - Uses Bugcrowd	1	0	-0.24	-0.52	0.05%
45	MDdownvoteCount	Uses Microdata downvoteCount	1	0	-0.24	-0.68	0.05%
46	SCHupvotecount	Uses Schema upvotecount	1	0	-0.24	-0.68	0.05%
47	SCHdownvotecount	Uses Schema downvotecount	1	0	-0.24	-0.68	0.05%
48	CP062	Ahrefs Referring Domains	25,170	178	-0.24	-0.36	18.96%
49	WAYoastSEO	Wappalyzer - Uses Yoast SEO	1	0	-0.23	-0.63	0.20%
50	CP063	Ahrefs Referring IP Addresses	11,004	115	-0.23	-0.36	19.21%
51	CP061	Ahrefs Referring Class C Addresses	4,304	72	-0.23	-0.37	19.21%
52	MDGeoShape	Uses Microdata GeoShape	1	0	-0.23	-0.52	0.10%
53	MDElectrician	Uses Microdata Electrician	1	0	-0.23	-0.63	0.05%
54	SCHelectrician	Uses Schema electrician	1	0	-0.23	-0.68	0.05%
55	MDcircle	Uses Microdata circle	1	0	-0.23	-0.52	0.10%
56	WAjQuerypjax	Wappalyzer - Uses jQuery-pjax	1	0	-0.23	-0.52	0.05%
57	WAOpinionLab	Wappalyzer - Uses OpinionLab	1	0	-0.23	-0.52	0.05%
58	WAAdobeDynamicMediaClassic	Wappalyzer - Uses Adobe Dynamic Media Classic	1	0	-0.23	-0.68	0.05%
59	WAAdobeExperiencePlatformLaunch	Wappalyzer - Uses Adobe Experience Platform Launch	1	0	-0.23	-0.78	0.05%
60	WANginx	Wappalyzer - Uses Nginx	1	0	-0.23	-0.52	0.10%
61	CP059	Ahrefs Rank	51	12	-0.23	-0.43	17.03%
62	CPX010	Variations in Div Tags	33,273	133	-0.23	-0.49	93.31%
63	ENT009	Entities in Title Tag	7	2	-0.23	-0.50	72.83%
64	CP129	Variations in A Tags	5,363	28	-0.23	-0.48	92.09%
65	CP067	Ahrefs Text Backlinks	11,189,914	32,747	-0.23	-0.33	18.80%
66	CP064	Ahrefs Referring Pages	15,530,595	41,396	-0.22	-0.32	18.80%
67	CP002	Ahrefs Backlinks	15,530,592	41,396	-0.22	-0.32	18.80%
68	CP161	Variations in H1-H6 Tags	380	8	-0.22	-0.50	91.08%
69	WAjQueryUI	Wappalyzer - Uses jQuery UI	1	0	-0.22	-0.73	0.15%
70	WAwpBakery	Wappalyzer - Uses wpBakery	1	0	-0.22	-0.65	0.15%
71	VAR000	Number of Unique Variations Used	24	7	-0.22	-0.48	5.73%
72	WADigiCert	Wappalyzer - Uses DigiCert	1	0	-0.22	-0.68	0.15%
73	WAEloqua	Wappalyzer - Uses Eloqua	1	0	-0.22	-0.65	0.05%
74	SCHsport	Uses Schema sport	1	0	-0.22	-0.70	0.05%
75	WATealium	Wappalyzer - Uses Tealium	1	0	-0.22	-0.68	0.05%
76	MDfoundingLocation	Uses Microdata foundingLocation	1	0	-0.22	-0.52	0.05%
77	WAEdgeCast	Wappalyzer - Uses EdgeCast	1	0	-0.22	-0.70	0.05%
78	WABazaarvoiceCuration	Wappalyzer - Uses Bazaarvoice Curation	1	0	-0.22	-0.78	0.05%
79	WAAzureCDN	Wappalyzer - Uses Azure CDN	1	0	-0.22	-0.70	0.05%
80	JLDsport	Uses JSON-LD sport	1	0	-0.22	-0.70	0.05%
81	WAEmotion	Wappalyzer - Uses Emotion	1	0	-0.22	-0.54	0.10%
82	CP157	Variations in H1, H2, and H3 Tags	290	7	-0.22	-0.49	90.98%
83	WAAdobeExperiencePlatformIdentityService	Wappalyzer - Uses Adobe Experience Platform Identity Service	1	0	-0.22	-0.56	0.15%
84	ENT018	Entities in Sentences	509	116	-0.21	-0.45	97.77%
85	WAGoogleCloudCDN	Wappalyzer - Uses Google Cloud CDN	1	0	-0.21	-0.56	0.10%
86	JLDAutoRental	Uses JSON-LD AutoRental	1	0	-0.21	-0.53	0.15%
87	ENT003	Entities in H2 Tags	42	7	-0.21	-0.51	78.21%
88	ENT001	Entities in the HTML Tag	1,613	351	-0.21	-0.45	97.16%
89	CP004	Ahrefs Dofollow Backlinks	9,691,661	28,478	-0.21	-0.33	18.35%
90	WAOracleInfinity	Wappalyzer - Uses Oracle Infinity	1	0	-0.21	-0.57	0.05%
91	WAIonicons	Wappalyzer - Uses Ionicons	1	0	-0.21	-0.70	0.05%
92	WAUpSellit	Wappalyzer - Uses UpSellit	1	0	-0.21	-0.80	0.05%
93	WABambuser	Wappalyzer - Uses Bambuser	1	0	-0.21	-0.52	0.05%
94	WADecibel	Wappalyzer - Uses Decibel	1	0	-0.21	-0.80	0.05%
95	CP054	Ahrefs NoFollow Backlinks	1,497,985	4,629	-0.21	-0.32	19.01%
96	CP071	Variations in Search Result Display URL	17	1	-0.21	-0.48	78.51%
97	ENT004	Entities in H3 Tags	126	7	-0.21	-0.51	78.46%
98	CP097	Variations in Search Result Link Text	17	1	-0.21	-0.48	78.71%
99	CP153	Variations in H1 and H2 Tags	141	4	-0.21	-0.47	89.41%
100	WAContactForm7	Wappalyzer - Uses Contact Form 7	1	0	-0.21	-0.52	0.15%
101	CP465	Variations in P Tags	5,309	35	-0.21	-0.47	92.50%
102	CP375	Variations in LI Tags	1,868	19	-0.21	-0.47	91.59%
103	WAApache	Wappalyzer - Uses Apache	1	0	-0.21	-0.59	0.10%
104	WAWordPress	Wappalyzer - Uses WordPress	1	0	-0.20	-0.44	0.20%
105	DI001	Average Exact Match Position	18,280	2,637	-0.20	-0.47	67.92%
106	DI005	Variation Position Variance	11,703	2,411	-0.20	-0.43	78.81%
107	CP475	Term Frequency	6	3	-0.20	-0.46	91.43%
108	DI004	Average Variation Position	19,353	5,072	-0.20	-0.44	76.94%
109	CP135	Body Tag Size Kilobytes	312	88	-0.20	-0.44	91.79%
110	SCHcircle	Uses Schema circle	1	0	-0.20	-0.47	0.15%
111	CKWD001	Clean Keyword Density in the HTML Tag	203	3	-0.20	-0.45	80.59%
112	WAClearbitReveal	Wappalyzer - Uses Clearbit Reveal	1	0	-0.20	-0.70	0.05%
113	WABlueTriangle	Wappalyzer - Uses Blue Triangle	1	0	-0.20	-0.85	0.05%
114	WABazaarvoiceReviews	Wappalyzer - Uses Bazaarvoice Reviews	1	0	-0.20	-0.51	0.05%
115	WAPubSubJS	Wappalyzer - Uses PubSubJS	1	0	-0.20	-0.70	0.05%
116	WAKlarnaCheckout	Wappalyzer - Uses Klarna Checkout	1	0	-0.20	-0.52	0.05%
117	WAQuantumMetric	Wappalyzer - Uses Quantum Metric	1	0	-0.20	-0.70	0.05%
118	WAEnsighten	Wappalyzer - Uses Ensighten	1	0	-0.20	-0.85	0.05%
119	WALivePerson	Wappalyzer - Uses LivePerson	1	0	-0.20	-0.85	0.05%
120	WASailthru	Wappalyzer - Uses Sailthru	1	0	-0.20	-0.85	0.05%
121	WAMediaElementjs	Wappalyzer - Uses MediaElement.js	1	0	-0.20	-0.64	0.10%
122	CPXX888	Number of HTML Tags	2,900	966	-0.20	-0.47	90.27%
123	DI002	Exact Match Position Variance	12,114	1,114	-0.20	-0.46	64.22%
124	JLDFinancialProduct	Uses JSON-LD FinancialProduct	1	0	-0.20	-0.66	0.20%
125	CP469	Variations in Sentences	4,680	27	-0.20	-0.44	89.91%
126	CP127	Variations in A Tag HREF Attributes	2,708	52	-0.20	-0.43	91.43%
127	CP127b	Variations in Distinct A Tag HREF Attributes	1,982	35	-0.20	-0.43	91.89%
128	CP492b	Unabridged Word Count	7,953	1,890	-0.20	-0.43	88.44%
129	CP465c	Variations in Script Tags	6,783	43	-0.20	-0.46	91.69%
130	CP470a	Exact Matches in the HTML Tag	142,612	79	-0.20	-0.43	89.00%
131	CP128	Variations in ALT Attributes	355	8	-0.20	-0.44	88.09%
132	WAreCAPTCHA	Wappalyzer - Uses reCAPTCHA	1	0	-0.20	-0.57	0.25%
133	DD015	DomDetailer Moz PA	70	43	-0.20	-0.43	28.38%
134	SCHhotel	Uses Schema hotel	1	0	-0.20	-0.62	0.10%
135	CP458	Page Size Kilobytes	518	171	-0.19	-0.44	88.24%
136	CP140	Clean Text Kilobytes	44	11	-0.19	-0.43	88.70%
137	CP492	Word Count	4,897	1,469	-0.19	-0.42	87.23%
138	DD006	DomDetailer Majestic IPs	259,618	51,824	-0.19	-0.24	30.16%
139	DD010	DomDetailer Majestic Referring Subnets	65,036	14,745	-0.19	-0.25	29.95%
140	JLDofferedBy	Uses JSON-LD offeredBy	1	0	-0.19	-0.62	0.15%
141	SCHofferedby	Uses Schema offeredby	1	0	-0.19	-0.62	0.15%
142	DD008	DomDetailer Majestic Referring Domains	1,655,221	309,121	-0.19	-0.25	30.16%
143	WAAmazonAdvertising	Wappalyzer - Uses Amazon Advertising	1	0	-0.19	-0.59	0.15%
144	SCHislivebroadcast	Uses Schema islivebroadcast	1	0	-0.19	-0.41	0.10%
145	SCHbroadcastevent	Uses Schema broadcastevent	1	0	-0.19	-0.41	0.10%
146	WAVerifone2Checkout	Wappalyzer - Uses Verifone 2Checkout	1	0	-0.19	-0.70	0.05%
147	JLDHotel	Uses JSON-LD Hotel	1	0	-0.19	-0.57	0.10%
148	MDpublication	Uses Microdata publication	1	0	-0.19	-0.41	0.10%
149	SCHpublication	Uses Schema publication	1	0	-0.19	-0.41	0.10%
150	MDisLiveBroadcast	Uses Microdata isLiveBroadcast	1	0	-0.19	-0.41	0.10%
151	WAHCLCommerce	Wappalyzer - Uses HCL Commerce	1	0	-0.19	-0.70	0.05%
152	MDBroadcastEvent	Uses Microdata BroadcastEvent	1	0	-0.19	-0.41	0.10%
153	WAElementor	Wappalyzer - Uses Elementor	1	0	-0.19	-0.71	0.05%
154	WAScrollMagic	Wappalyzer - Uses ScrollMagic	1	0	-0.19	-0.61	0.05%
155	CP488	Keywords in pages top 10 most used phrases	21	2	-0.19	-0.46	79.73%
156	CP160	Leading Variations in H1-H6 Tags	43	2	-0.19	-0.44	89.66%
157	CP999	Variations in Search Result URL Path	9	1	-0.19	-0.44	73.44%
158	WATwitterAds	Wappalyzer - Uses Twitter Ads	1	0	-0.19	-0.45	0.15%
159	WAPodsights	Wappalyzer - Uses Podsights	1	0	-0.19	-0.50	0.15%
160	SCHfoodservice	Uses Schema foodservice	1	0	-0.19	-0.52	0.05%
161	JLDFoodService	Uses JSON-LD FoodService	1	0	-0.19	-0.52	0.05%
162	SCHfinancialproduct	Uses Schema financialproduct	1	0	-0.19	-0.62	0.30%
163	CP156	Leading Variations in H1, H2, and H3 Tags	31	1	-0.19	-0.44	88.75%
164	CP165	Variations in H2 Tags	121	3	-0.18	-0.45	89.20%
165	CP134a	Exact Matches in Body Tag	64,318	46	-0.18	-0.40	90.07%
166	DD013	DomDetailer Moz DA	85	43	-0.18	-0.41	27.37%
167	JLDnaics	Uses JSON-LD naics	1	0	-0.18	-0.50	0.20%
168	CP481	Variations in the Title Tag	18	1	-0.18	-0.42	76.69%
169	CPJLD086	Has JSON-LD FinancialProduct	1	0	-0.18	-0.60	2.43%
170	SCHpositivenotes	Uses Schema positivenotes	1	0	-0.18	-0.55	0.10%
171	JLDpositiveNotes	Uses JSON-LD positiveNotes	1	0	-0.18	-0.55	0.10%
172	SCHnegativenotes	Uses Schema negativenotes	1	0	-0.18	-0.55	0.10%
173	JLDnegativeNotes	Uses JSON-LD negativeNotes	1	0	-0.18	-0.55	0.10%
174	GD001	Variation Density in Top 30KB	309	2	-0.18	-0.44	82.77%
175	CP487	Keywords in pages top 5 most used phrases	10	1	-0.18	-0.46	79.78%
176	JLDRegisterAction	Uses JSON-LD RegisterAction	1	0	-0.18	-0.46	0.05%
177	SCHactionstatus	Uses Schema actionstatus	1	0	-0.18	-0.46	0.05%
178	SCHresult	Uses Schema result	1	0	-0.18	-0.46	0.05%
179	WALytics	Wappalyzer - Uses Lytics	1	0	-0.18	-0.65	0.05%
180	WABluecore	Wappalyzer - Uses Bluecore	1	0	-0.18	-0.70	0.05%
181	SCHregisteraction	Uses Schema registeraction	1	0	-0.18	-0.46	0.05%
182	JLDresult	Uses JSON-LD result	1	0	-0.18	-0.46	0.05%
183	WASvelte	Wappalyzer - Uses Svelte	1	0	-0.18	-0.41	0.05%
184	JLDactionStatus	Uses JSON-LD actionStatus	1	0	-0.18	-0.46	0.05%
185	WATrustindexGoogleReviews	Wappalyzer - Uses Trustindex Google Reviews	1	0	-0.18	-0.61	0.05%
186	WAMicrosoftAdvertising	Wappalyzer - Uses Microsoft Advertising	1	0	-0.18	-0.51	0.20%
187	WAOneTrust	Wappalyzer - Uses OneTrust	1	0	-0.18	-0.60	0.10%
188	WAHammerjs	Wappalyzer - Uses Hammer.js	1	0	-0.18	-0.50	0.10%
189	WAAppNexus	Wappalyzer - Uses AppNexus	1	0	-0.18	-0.49	0.15%
190	CP468	Number of Sentences	331	65	-0.18	-0.39	85.81%
191	CP471	Variations in Span Tags	814	9	-0.18	-0.42	91.69%
192	CP045	Ahrefs Has Text Backlinks	1	0	-0.18	-0.44	18.25%
193	DD005	DomDetailer Majestic CF	65	35	-0.18	-0.41	28.08%
194	CP425	Number of HTTPS Links	590	163	-0.18	-0.41	85.30%
195	CP017	Ahrefs Has Backlinks	1	0	-0.18	-0.44	18.25%
196	CP137	Variations in the Canonical URL	49	1	-0.18	-0.43	79.07%
197	CP019	Ahrefs Has Dofollow Backlinks	1	0	-0.18	-0.44	17.64%
198	ENT002	Entities in H1 Tags	9	2	-0.18	-0.42	67.56%
199	CP159a	Exact Matches in H1-H6 Tags	702	2	-0.18	-0.42	86.57%
200	DI003	Exact Match Clustering Score	49	17	-0.18	-0.45	60.92%

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