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Top SEO Factors - 2022-09-16      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-09-16 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	WAMovableInk	Wappalyzer - Uses Movable Ink	1	0	-0.40	-0.81	0.05%
2	SCHsportsevent	Uses Schema sportsevent	1	0	-0.39	-0.87	0.05%
3	CPZZZ50	Number of Top 50 Shared Factors Used	44	16	-0.39	-0.62	93.75%
4	JLDSportsEvent	Uses JSON-LD SportsEvent	1	0	-0.37	-0.87	0.05%
5	CPZZZ100	Number of Top 100 Shared Factors Used	89	36	-0.35	-0.61	94.97%
6	WAAkamaiBotManager	Wappalyzer - Uses Akamai Bot Manager	1	0	-0.35	-0.70	0.05%
7	WAjQueryMigrate	Wappalyzer - Uses jQuery Migrate	1	0	-0.34	-0.81	0.10%
8	WAAdobeAnalytics	Wappalyzer - Uses Adobe Analytics	1	0	-0.33	-0.79	0.05%
9	WAUnpkg	Wappalyzer - Uses Unpkg	1	0	-0.32	-0.78	0.05%
10	WACooladata	Wappalyzer - Uses Cooladata	1	0	-0.32	-0.80	0.05%
11	WAMedallia	Wappalyzer - Uses Medallia	1	0	-0.32	-0.80	0.05%
12	CPZZZ	Number of Factors Used	285	127	-0.32	-0.60	92.19%
13	CPZZZ200	Number of Top 200 Shared Factors Used	155	69	-0.31	-0.58	93.51%
14	WAGoogleFontAPI	Wappalyzer - Uses Google Font API	1	0	-0.31	-0.68	0.15%
15	WAGoogleMaps	Wappalyzer - Uses Google Maps	1	0	-0.30	-0.93	0.05%
16	LSI000	Number of Unique LSI Words Used	863	309	-0.30	-0.59	4.88%
17	ENT000a	Number of Distinct Entities Used	92	29	-0.30	-0.62	79.89%
18	WAAkamai	Wappalyzer - Uses Akamai	1	0	-0.29	-0.61	0.05%
19	WABloomreachDiscovery	Wappalyzer - Uses Bloomreach Discovery	1	0	-0.28	-0.70	0.05%
20	WAPHP	Wappalyzer - Uses PHP	1	0	-0.28	-0.60	0.15%
21	WAjQuery	Wappalyzer - Uses jQuery	1	1	-0.28	-0.63	0.20%
22	WAMySQL	Wappalyzer - Uses MySQL	1	0	-0.27	-0.59	0.15%
23	WAAdobeTarget	Wappalyzer - Uses Adobe Target	1	0	-0.27	-0.65	0.05%
24	WADynamicYield	Wappalyzer - Uses Dynamic Yield	1	0	-0.27	-0.85	0.05%
25	SCHautorental	Uses Schema autorental	1	0	-0.27	-0.60	0.15%
26	SCHselfstorage	Uses Schema selfstorage	1	0	-0.26	-0.56	0.10%
27	SCHsportsteam	Uses Schema sportsteam	1	0	-0.26	-0.77	0.05%
28	JLDSportsTeam	Uses JSON-LD SportsTeam	1	0	-0.26	-0.77	0.05%
29	CP470	Variations in HTML Tags	64,601	239	-0.26	-0.53	96.19%
30	WAtheTradeDesk	Wappalyzer - Uses theTradeDesk	1	0	-0.26	-0.60	0.10%
31	JLDSelfStorage	Uses JSON-LD SelfStorage	1	0	-0.25	-0.55	0.10%
32	CP134	Variations in Body Tags	58,630	219	-0.25	-0.54	93.56%
33	WASkai	Wappalyzer - Uses Skai	1	0	-0.25	-0.53	0.05%
34	WAStylitics	Wappalyzer - Uses Stylitics	1	0	-0.25	-0.68	0.05%
35	SCHhotel	Uses Schema hotel	1	0	-0.25	-0.72	0.05%
36	WAGoogleAnalytics	Wappalyzer - Uses Google Analytics	1	1	-0.25	-0.56	0.24%
37	WAGoogleTagManager	Wappalyzer - Uses Google Tag Manager	1	1	-0.25	-0.61	0.24%
38	WAcorejs	Wappalyzer - Uses core-js	1	1	-0.25	-0.64	0.24%
39	WAFontAwesome	Wappalyzer - Uses Font Awesome	1	0	-0.24	-0.65	0.10%
40	WAImpact	Wappalyzer - Uses Impact	1	0	-0.24	-0.66	0.10%
41	WATwitterEmojiTwemoji	Wappalyzer - Uses Twitter Emoji (Twemoji)	1	0	-0.24	-0.68	0.15%
42	WAHSTS	Wappalyzer - Uses HSTS	1	0	-0.24	-0.70	0.20%
43	MDupvoteCount	Uses Microdata upvoteCount	1	0	-0.24	-0.68	0.05%
44	JLDHotel	Uses JSON-LD Hotel	1	0	-0.24	-0.62	0.05%
45	WAmathjs	Wappalyzer - Uses math.js	1	0	-0.24	-0.52	0.05%
46	WABugcrowd	Wappalyzer - Uses Bugcrowd	1	0	-0.24	-0.52	0.05%
47	MDdownvoteCount	Uses Microdata downvoteCount	1	0	-0.24	-0.68	0.05%
48	SCHupvotecount	Uses Schema upvotecount	1	0	-0.24	-0.68	0.05%
49	SCHdownvotecount	Uses Schema downvotecount	1	0	-0.24	-0.68	0.05%
50	CP062	Ahrefs Referring Domains	25,170	179	-0.24	-0.36	17.96%
51	CP063	Ahrefs Referring IP Addresses	11,004	116	-0.24	-0.37	18.16%
52	CP061	Ahrefs Referring Class C Addresses	4,304	73	-0.24	-0.37	18.16%
53	WAYoastSEO	Wappalyzer - Uses Yoast SEO	1	0	-0.23	-0.63	0.20%
54	CP059	Ahrefs Rank	51	12	-0.23	-0.44	16.11%
55	MDElectrician	Uses Microdata Electrician	1	0	-0.23	-0.63	0.05%
56	SCHelectrician	Uses Schema electrician	1	0	-0.23	-0.68	0.05%
57	MDGeoShape	Uses Microdata GeoShape	1	0	-0.23	-0.52	0.10%
58	MDcircle	Uses Microdata circle	1	0	-0.23	-0.52	0.10%
59	WAjQuerypjax	Wappalyzer - Uses jQuery-pjax	1	0	-0.23	-0.52	0.05%
60	WAOpinionLab	Wappalyzer - Uses OpinionLab	1	0	-0.23	-0.52	0.05%
61	WAAdobeDynamicMediaClassic	Wappalyzer - Uses Adobe Dynamic Media Classic	1	0	-0.23	-0.68	0.05%
62	WAAdobeExperiencePlatformLaunch	Wappalyzer - Uses Adobe Experience Platform Launch	1	0	-0.23	-0.78	0.05%
63	WANginx	Wappalyzer - Uses Nginx	1	0	-0.23	-0.52	0.10%
64	CP067	Ahrefs Text Backlinks	11,189,914	33,534	-0.23	-0.33	17.76%
65	CP064	Ahrefs Referring Pages	15,530,595	42,500	-0.23	-0.33	17.76%
66	CP002	Ahrefs Backlinks	15,530,592	42,500	-0.23	-0.33	17.76%
67	CPX010	Variations in Div Tags	33,273	133	-0.23	-0.49	93.07%
68	CP129	Variations in A Tags	5,363	27	-0.23	-0.48	91.85%
69	ENT009	Entities in Title Tag	7	2	-0.22	-0.50	72.62%
70	WAjQueryUI	Wappalyzer - Uses jQuery UI	1	0	-0.22	-0.73	0.15%
71	WAwpBakery	Wappalyzer - Uses wpBakery	1	0	-0.22	-0.65	0.15%
72	CP161	Variations in H1-H6 Tags	380	8	-0.22	-0.50	90.78%
73	VAR000	Number of Unique Variations Used	24	6	-0.22	-0.49	5.12%
74	CP157	Variations in H1, H2, and H3 Tags	290	7	-0.22	-0.50	90.58%
75	WADigiCert	Wappalyzer - Uses DigiCert	1	0	-0.22	-0.68	0.15%
76	SCHsport	Uses Schema sport	1	0	-0.22	-0.70	0.05%
77	WAEloqua	Wappalyzer - Uses Eloqua	1	0	-0.22	-0.65	0.05%
78	JLDsport	Uses JSON-LD sport	1	0	-0.22	-0.70	0.05%
79	WATealium	Wappalyzer - Uses Tealium	1	0	-0.22	-0.68	0.05%
80	MDfoundingLocation	Uses Microdata foundingLocation	1	0	-0.22	-0.52	0.05%
81	WAEdgeCast	Wappalyzer - Uses EdgeCast	1	0	-0.22	-0.70	0.05%
82	WABazaarvoiceCuration	Wappalyzer - Uses Bazaarvoice Curation	1	0	-0.22	-0.78	0.05%
83	WAAzureCDN	Wappalyzer - Uses Azure CDN	1	0	-0.22	-0.70	0.05%
84	WAEmotion	Wappalyzer - Uses Emotion	1	0	-0.22	-0.54	0.10%
85	WAAdobeExperiencePlatformIdentityService	Wappalyzer - Uses Adobe Experience Platform Identity Service	1	0	-0.22	-0.56	0.15%
86	ENT018	Entities in Sentences	509	117	-0.22	-0.45	97.71%
87	CP004	Ahrefs Dofollow Backlinks	9,691,661	29,126	-0.21	-0.34	17.33%
88	WAGoogleCloudCDN	Wappalyzer - Uses Google Cloud CDN	1	0	-0.21	-0.56	0.10%
89	JLDAutoRental	Uses JSON-LD AutoRental	1	0	-0.21	-0.53	0.15%
90	CP054	Ahrefs NoFollow Backlinks	1,497,985	4,794	-0.21	-0.33	17.96%
91	ENT003	Entities in H2 Tags	42	7	-0.21	-0.51	78.48%
92	ENT001	Entities in the HTML Tag	1,613	361	-0.21	-0.46	97.17%
93	WADecibel	Wappalyzer - Uses Decibel	1	0	-0.21	-0.80	0.05%
94	WAOracleInfinity	Wappalyzer - Uses Oracle Infinity	1	0	-0.21	-0.57	0.05%
95	WAIonicons	Wappalyzer - Uses Ionicons	1	0	-0.21	-0.70	0.05%
96	WAUpSellit	Wappalyzer - Uses UpSellit	1	0	-0.21	-0.80	0.05%
97	WABambuser	Wappalyzer - Uses Bambuser	1	0	-0.21	-0.52	0.05%
98	ENT004	Entities in H3 Tags	126	7	-0.21	-0.51	78.53%
99	CP135	Body Tag Size Kilobytes	312	89	-0.21	-0.44	92.14%
100	CP071	Variations in Search Result Display URL	17	1	-0.21	-0.48	77.55%
101	CP153	Variations in H1 and H2 Tags	141	4	-0.21	-0.47	88.82%
102	WAContactForm7	Wappalyzer - Uses Contact Form 7	1	0	-0.21	-0.52	0.15%
103	CP097	Variations in Search Result Link Text	17	1	-0.21	-0.47	77.75%
104	CP375	Variations in LI Tags	1,868	19	-0.21	-0.47	91.41%
105	CP465	Variations in P Tags	5,309	35	-0.21	-0.47	92.00%
106	WAApache	Wappalyzer - Uses Apache	1	0	-0.21	-0.59	0.10%
107	WAWordPress	Wappalyzer - Uses WordPress	1	0	-0.20	-0.44	0.20%
108	DI001	Average Exact Match Position	18,280	2,659	-0.20	-0.47	69.06%
109	DI005	Variation Position Variance	11,703	2,415	-0.20	-0.43	79.65%
110	DI004	Average Variation Position	19,353	5,100	-0.20	-0.44	78.04%
111	CP475	Term Frequency	6	3	-0.20	-0.46	91.12%
112	SCHcircle	Uses Schema circle	1	0	-0.20	-0.47	0.15%
113	CPXX888	Number of HTML Tags	2,900	973	-0.20	-0.48	90.48%
114	DI002	Exact Match Position Variance	12,114	1,117	-0.20	-0.47	65.06%
115	WAClearbitReveal	Wappalyzer - Uses Clearbit Reveal	1	0	-0.20	-0.70	0.05%
116	WABlueTriangle	Wappalyzer - Uses Blue Triangle	1	0	-0.20	-0.85	0.05%
117	WABazaarvoiceReviews	Wappalyzer - Uses Bazaarvoice Reviews	1	0	-0.20	-0.51	0.05%
118	WAPubSubJS	Wappalyzer - Uses PubSubJS	1	0	-0.20	-0.70	0.05%
119	WAKlarnaCheckout	Wappalyzer - Uses Klarna Checkout	1	0	-0.20	-0.52	0.05%
120	WAQuantumMetric	Wappalyzer - Uses Quantum Metric	1	0	-0.20	-0.70	0.05%
121	WAEnsighten	Wappalyzer - Uses Ensighten	1	0	-0.20	-0.85	0.05%
122	WALivePerson	Wappalyzer - Uses LivePerson	1	0	-0.20	-0.85	0.05%
123	WASailthru	Wappalyzer - Uses Sailthru	1	0	-0.20	-0.85	0.05%
124	WAMediaElementjs	Wappalyzer - Uses MediaElement.js	1	0	-0.20	-0.64	0.10%
125	CKWD001	Clean Keyword Density in the HTML Tag	203	3	-0.20	-0.45	79.50%
126	JLDFinancialProduct	Uses JSON-LD FinancialProduct	1	0	-0.20	-0.66	0.20%
127	CP458	Page Size Kilobytes	518	171	-0.20	-0.45	88.63%
128	CP127	Variations in A Tag HREF Attributes	2,708	52	-0.20	-0.43	90.68%
129	CP469	Variations in Sentences	4,680	27	-0.20	-0.44	89.41%
130	CP127b	Variations in Distinct A Tag HREF Attributes	1,982	35	-0.20	-0.43	91.31%
131	CP470a	Exact Matches in the HTML Tag	142,612	78	-0.20	-0.43	89.46%
132	CP128	Variations in ALT Attributes	355	8	-0.20	-0.44	88.14%
133	CP492b	Unabridged Word Count	7,953	1,889	-0.20	-0.43	88.63%
134	WAreCAPTCHA	Wappalyzer - Uses reCAPTCHA	1	0	-0.20	-0.57	0.24%
135	DD015	DomDetailer Moz PA	70	44	-0.20	-0.43	26.94%
136	CP465c	Variations in Script Tags	6,783	42	-0.20	-0.45	91.70%
137	CP140	Clean Text Kilobytes	44	11	-0.19	-0.43	88.87%
138	CP492	Word Count	4,897	1,473	-0.19	-0.42	87.65%
139	DD006	DomDetailer Majestic IPs	259,618	52,413	-0.19	-0.24	28.55%
140	DD010	DomDetailer Majestic Referring Subnets	65,036	14,930	-0.19	-0.25	28.36%
141	DD008	DomDetailer Majestic Referring Domains	1,655,221	311,038	-0.19	-0.25	28.55%
142	JLDofferedBy	Uses JSON-LD offeredBy	1	0	-0.19	-0.62	0.15%
143	SCHofferedby	Uses Schema offeredby	1	0	-0.19	-0.62	0.15%
144	SCHfinancialproduct	Uses Schema financialproduct	1	0	-0.19	-0.64	0.24%
145	WAAmazonAdvertising	Wappalyzer - Uses Amazon Advertising	1	0	-0.19	-0.59	0.15%
146	WAScrollMagic	Wappalyzer - Uses ScrollMagic	1	0	-0.19	-0.61	0.05%
147	MDisLiveBroadcast	Uses Microdata isLiveBroadcast	1	0	-0.19	-0.41	0.10%
148	WAVerifone2Checkout	Wappalyzer - Uses Verifone 2Checkout	1	0	-0.19	-0.70	0.05%
149	SCHpublication	Uses Schema publication	1	0	-0.19	-0.41	0.10%
150	SCHislivebroadcast	Uses Schema islivebroadcast	1	0	-0.19	-0.41	0.10%
151	MDBroadcastEvent	Uses Microdata BroadcastEvent	1	0	-0.19	-0.41	0.10%
152	WAHCLCommerce	Wappalyzer - Uses HCL Commerce	1	0	-0.19	-0.70	0.05%
153	MDpublication	Uses Microdata publication	1	0	-0.19	-0.41	0.10%
154	SCHbroadcastevent	Uses Schema broadcastevent	1	0	-0.19	-0.41	0.10%
155	WAElementor	Wappalyzer - Uses Elementor	1	0	-0.19	-0.71	0.05%
156	CP160	Leading Variations in H1-H6 Tags	43	2	-0.19	-0.44	89.17%
157	CP488	Keywords in pages top 10 most used phrases	21	2	-0.19	-0.46	79.16%
158	WATwitterAds	Wappalyzer - Uses Twitter Ads	1	0	-0.19	-0.45	0.15%
159	WAPodsights	Wappalyzer - Uses Podsights	1	0	-0.19	-0.50	0.15%
160	CP134a	Exact Matches in Body Tag	64,318	46	-0.19	-0.40	90.09%
161	CP156	Leading Variations in H1, H2, and H3 Tags	31	1	-0.19	-0.44	88.34%
162	CP999	Variations in Search Result URL Path	9	1	-0.19	-0.43	73.06%
163	DD013	DomDetailer Moz DA	85	43	-0.18	-0.41	25.96%
164	CP165	Variations in H2 Tags	121	3	-0.18	-0.45	89.07%
165	CP045	Ahrefs Has Text Backlinks	1	0	-0.18	-0.45	17.28%
166	JLDnaics	Uses JSON-LD naics	1	0	-0.18	-0.50	0.20%
167	CP481	Variations in the Title Tag	18	1	-0.18	-0.42	75.65%
168	CP017	Ahrefs Has Backlinks	1	0	-0.18	-0.45	17.28%
169	CP487	Keywords in pages top 5 most used phrases	10	1	-0.18	-0.46	79.11%
170	CP019	Ahrefs Has Dofollow Backlinks	1	0	-0.18	-0.45	16.69%
171	GD001	Variation Density in Top 30KB	309	2	-0.18	-0.44	81.99%
172	CPJLD086	Has JSON-LD FinancialProduct	1	0	-0.18	-0.59	2.49%
173	WATrustindexGoogleReviews	Wappalyzer - Uses Trustindex Google Reviews	1	0	-0.18	-0.61	0.05%
174	MDhonorificSuffix	Uses Microdata honorificSuffix	1	0	-0.18	-0.41	0.05%
175	JLDRegisterAction	Uses JSON-LD RegisterAction	1	0	-0.18	-0.46	0.05%
176	JLDresult	Uses JSON-LD result	1	0	-0.18	-0.46	0.05%
177	SCHresult	Uses Schema result	1	0	-0.18	-0.46	0.05%
178	MDhonorificPrefix	Uses Microdata honorificPrefix	1	0	-0.18	-0.41	0.05%
179	SCHactionstatus	Uses Schema actionstatus	1	0	-0.18	-0.46	0.05%
180	WALytics	Wappalyzer - Uses Lytics	1	0	-0.18	-0.65	0.05%
181	JLDactionStatus	Uses JSON-LD actionStatus	1	0	-0.18	-0.46	0.05%
182	WABluecore	Wappalyzer - Uses Bluecore	1	0	-0.18	-0.70	0.05%
183	SCHregisteraction	Uses Schema registeraction	1	0	-0.18	-0.46	0.05%
184	WASvelte	Wappalyzer - Uses Svelte	1	0	-0.18	-0.41	0.05%
185	WAMicrosoftAdvertising	Wappalyzer - Uses Microsoft Advertising	1	0	-0.18	-0.51	0.20%
186	WAOneTrust	Wappalyzer - Uses OneTrust	1	0	-0.18	-0.60	0.10%
187	WAHammerjs	Wappalyzer - Uses Hammer.js	1	0	-0.18	-0.50	0.10%
188	WAAppNexus	Wappalyzer - Uses AppNexus	1	0	-0.18	-0.49	0.15%
189	CP471	Variations in Span Tags	814	9	-0.18	-0.42	91.65%
190	CP468	Number of Sentences	331	65	-0.18	-0.39	85.94%
191	CP425	Number of HTTPS Links	590	164	-0.18	-0.41	85.51%
192	DD005	DomDetailer Majestic CF	65	35	-0.18	-0.41	26.60%
193	CP159a	Exact Matches in H1-H6 Tags	702	2	-0.18	-0.43	87.02%
194	ENT002	Entities in H1 Tags	9	2	-0.18	-0.42	67.11%
195	DI003	Exact Match Clustering Score	49	18	-0.18	-0.45	61.49%
196	CP038	Ahrefs Has NoFollow Backlinks	1	0	-0.18	-0.44	17.52%
197	CP137	Variations in the Canonical URL	49	1	-0.18	-0.43	78.67%
198	CP435	Number of Links	591	168	-0.18	-0.40	86.33%
199	CP484	Leading Variations in Title Tag	1	0	-0.18	-0.47	78.48%
200	CP410	Number of DoFollow Links	582	162	-0.18	-0.40	85.75%

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