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Top SEO Factors - 2022-09-15      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-09-15 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	WAMovableInk	Wappalyzer - Uses Movable Ink	1	0	-0.40	-0.81	0.05%
2	CPZZZ50	Number of Top 50 Shared Factors Used	44	16	-0.40	-0.63	94.34%
3	SCHsportsevent	Uses Schema sportsevent	1	0	-0.39	-0.87	0.05%
4	JLDSportsEvent	Uses JSON-LD SportsEvent	1	0	-0.37	-0.87	0.05%
5	CPZZZ100	Number of Top 100 Shared Factors Used	89	37	-0.36	-0.61	95.20%
6	WAAkamaiBotManager	Wappalyzer - Uses Akamai Bot Manager	1	0	-0.35	-0.70	0.05%
7	WAjQueryMigrate	Wappalyzer - Uses jQuery Migrate	1	0	-0.34	-0.81	0.10%
8	WAAdobeAnalytics	Wappalyzer - Uses Adobe Analytics	1	0	-0.33	-0.79	0.05%
9	CPZZZ	Number of Factors Used	285	124	-0.32	-0.60	92.46%
10	WAMedallia	Wappalyzer - Uses Medallia	1	0	-0.32	-0.80	0.05%
11	WAUnpkg	Wappalyzer - Uses Unpkg	1	0	-0.32	-0.78	0.05%
12	WACooladata	Wappalyzer - Uses Cooladata	1	0	-0.32	-0.80	0.05%
13	CPZZZ200	Number of Top 200 Shared Factors Used	155	71	-0.31	-0.58	93.37%
14	WAGoogleFontAPI	Wappalyzer - Uses Google Font API	1	0	-0.31	-0.68	0.14%
15	LSI000	Number of Unique LSI Words Used	802	318	-0.30	-0.59	3.60%
16	WAGoogleMaps	Wappalyzer - Uses Google Maps	1	0	-0.30	-0.93	0.05%
17	ENT000a	Number of Distinct Entities Used	92	29	-0.30	-0.62	79.84%
18	SCHautorental	Uses Schema autorental	1	0	-0.29	-0.62	0.10%
19	WAAkamai	Wappalyzer - Uses Akamai	1	0	-0.29	-0.61	0.05%
20	WABloomreachDiscovery	Wappalyzer - Uses Bloomreach Discovery	1	0	-0.28	-0.70	0.05%
21	WAPHP	Wappalyzer - Uses PHP	1	0	-0.28	-0.60	0.14%
22	WAjQuery	Wappalyzer - Uses jQuery	1	1	-0.28	-0.63	0.19%
23	WAMySQL	Wappalyzer - Uses MySQL	1	0	-0.27	-0.59	0.14%
24	WAAdobeTarget	Wappalyzer - Uses Adobe Target	1	0	-0.27	-0.65	0.05%
25	WADynamicYield	Wappalyzer - Uses Dynamic Yield	1	0	-0.27	-0.85	0.05%
26	JLDSportsTeam	Uses JSON-LD SportsTeam	1	0	-0.26	-0.77	0.05%
27	SCHsportsteam	Uses Schema sportsteam	1	0	-0.26	-0.77	0.05%
28	CP470	Variations in HTML Tags	64,601	236	-0.26	-0.53	96.21%
29	WAtheTradeDesk	Wappalyzer - Uses theTradeDesk	1	0	-0.26	-0.60	0.10%
30	CP134	Variations in Body Tags	58,630	216	-0.25	-0.54	93.52%
31	CP062	Ahrefs Referring Domains	25,170	194	-0.25	-0.38	17.09%
32	CP063	Ahrefs Referring IP Addresses	11,004	125	-0.25	-0.38	17.28%
33	CP061	Ahrefs Referring Class C Addresses	4,304	79	-0.25	-0.39	17.28%
34	WAStylitics	Wappalyzer - Uses Stylitics	1	0	-0.25	-0.68	0.05%
35	WAGoogleAnalytics	Wappalyzer - Uses Google Analytics	1	1	-0.25	-0.56	0.24%
36	WASkai	Wappalyzer - Uses Skai	1	0	-0.25	-0.53	0.05%
37	SCHhotel	Uses Schema hotel	1	0	-0.25	-0.72	0.05%
38	WAGoogleTagManager	Wappalyzer - Uses Google Tag Manager	1	1	-0.25	-0.61	0.24%
39	WAcorejs	Wappalyzer - Uses core-js	1	1	-0.25	-0.64	0.24%
40	WAImpact	Wappalyzer - Uses Impact	1	0	-0.24	-0.66	0.10%
41	WAFontAwesome	Wappalyzer - Uses Font Awesome	1	0	-0.24	-0.65	0.10%
42	CP059	Ahrefs Rank	51	13	-0.24	-0.46	15.07%
43	WATwitterEmojiTwemoji	Wappalyzer - Uses Twitter Emoji (Twemoji)	1	0	-0.24	-0.68	0.14%
44	WAHSTS	Wappalyzer - Uses HSTS	1	0	-0.24	-0.70	0.19%
45	CP067	Ahrefs Text Backlinks	11,189,914	35,842	-0.24	-0.34	16.95%
46	CP002	Ahrefs Backlinks	15,530,592	45,278	-0.24	-0.34	16.95%
47	CP064	Ahrefs Referring Pages	15,530,595	45,278	-0.24	-0.34	16.95%
48	WAmathjs	Wappalyzer - Uses math.js	1	0	-0.24	-0.52	0.05%
49	JLDHotel	Uses JSON-LD Hotel	1	0	-0.24	-0.62	0.05%
50	WABugcrowd	Wappalyzer - Uses Bugcrowd	1	0	-0.24	-0.52	0.05%
51	WAYoastSEO	Wappalyzer - Uses Yoast SEO	1	0	-0.23	-0.63	0.19%
52	MDElectrician	Uses Microdata Electrician	1	0	-0.23	-0.63	0.05%
53	WAAdobeDynamicMediaClassic	Wappalyzer - Uses Adobe Dynamic Media Classic	1	0	-0.23	-0.68	0.05%
54	MDcircle	Uses Microdata circle	1	0	-0.23	-0.52	0.10%
55	WAAdobeExperiencePlatformLaunch	Wappalyzer - Uses Adobe Experience Platform Launch	1	0	-0.23	-0.78	0.05%
56	MDGeoShape	Uses Microdata GeoShape	1	0	-0.23	-0.52	0.10%
57	WAjQuerypjax	Wappalyzer - Uses jQuery-pjax	1	0	-0.23	-0.52	0.05%
58	WAOpinionLab	Wappalyzer - Uses OpinionLab	1	0	-0.23	-0.52	0.05%
59	SCHelectrician	Uses Schema electrician	1	0	-0.23	-0.68	0.05%
60	WANginx	Wappalyzer - Uses Nginx	1	0	-0.23	-0.52	0.10%
61	CPX010	Variations in Div Tags	33,273	132	-0.23	-0.49	92.85%
62	CP129	Variations in A Tags	5,363	27	-0.23	-0.48	91.45%
63	CP004	Ahrefs Dofollow Backlinks	9,691,661	31,280	-0.23	-0.35	16.51%
64	ENT009	Entities in Title Tag	6	2	-0.23	-0.50	72.30%
65	JLDAutoRental	Uses JSON-LD AutoRental	1	0	-0.22	-0.53	0.10%
66	CP054	Ahrefs NoFollow Backlinks	1,497,985	5,087	-0.22	-0.34	17.09%
67	CP161	Variations in H1-H6 Tags	380	8	-0.22	-0.50	90.25%
68	WAjQueryUI	Wappalyzer - Uses jQuery UI	1	0	-0.22	-0.73	0.14%
69	WAwpBakery	Wappalyzer - Uses wpBakery	1	0	-0.22	-0.65	0.14%
70	CP157	Variations in H1, H2, and H3 Tags	290	7	-0.22	-0.50	90.06%
71	WADigiCert	Wappalyzer - Uses DigiCert	1	0	-0.22	-0.68	0.14%
72	WAEdgeCast	Wappalyzer - Uses EdgeCast	1	0	-0.22	-0.70	0.05%
73	JLDsport	Uses JSON-LD sport	1	0	-0.22	-0.70	0.05%
74	WABazaarvoiceCuration	Wappalyzer - Uses Bazaarvoice Curation	1	0	-0.22	-0.78	0.05%
75	WAAzureCDN	Wappalyzer - Uses Azure CDN	1	0	-0.22	-0.70	0.05%
76	SCHsport	Uses Schema sport	1	0	-0.22	-0.70	0.05%
77	WAEmotion	Wappalyzer - Uses Emotion	1	0	-0.22	-0.54	0.10%
78	MDfoundingLocation	Uses Microdata foundingLocation	1	0	-0.22	-0.52	0.05%
79	WAEloqua	Wappalyzer - Uses Eloqua	1	0	-0.22	-0.65	0.05%
80	WATealium	Wappalyzer - Uses Tealium	1	0	-0.22	-0.68	0.05%
81	WAAdobeExperiencePlatformIdentityService	Wappalyzer - Uses Adobe Experience Platform Identity Service	1	0	-0.22	-0.56	0.14%
82	ENT018	Entities in Sentences	487	117	-0.22	-0.45	97.79%
83	VAR000	Number of Unique Variations Used	24	6	-0.22	-0.47	3.50%
84	CP135	Body Tag Size Kilobytes	312	92	-0.21	-0.45	92.13%
85	ENT003	Entities in H2 Tags	42	8	-0.21	-0.51	78.64%
86	WAGoogleCloudCDN	Wappalyzer - Uses Google Cloud CDN	1	0	-0.21	-0.56	0.10%
87	ENT001	Entities in the HTML Tag	1,613	372	-0.21	-0.46	97.22%
88	WAUpSellit	Wappalyzer - Uses UpSellit	1	0	-0.21	-0.80	0.05%
89	WABambuser	Wappalyzer - Uses Bambuser	1	0	-0.21	-0.52	0.05%
90	WADecibel	Wappalyzer - Uses Decibel	1	0	-0.21	-0.80	0.05%
91	WAOracleInfinity	Wappalyzer - Uses Oracle Infinity	1	0	-0.21	-0.57	0.05%
92	WAIonicons	Wappalyzer - Uses Ionicons	1	0	-0.21	-0.70	0.05%
93	ENT004	Entities in H3 Tags	126	7	-0.21	-0.52	78.49%
94	CP071	Variations in Search Result Display URL	17	1	-0.21	-0.48	76.86%
95	WAContactForm7	Wappalyzer - Uses Contact Form 7	1	0	-0.21	-0.52	0.14%
96	CP375	Variations in LI Tags	1,868	19	-0.21	-0.47	91.12%
97	CP097	Variations in Search Result Link Text	17	1	-0.21	-0.48	77.05%
98	CP153	Variations in H1 and H2 Tags	141	4	-0.21	-0.47	88.38%
99	CP465	Variations in P Tags	5,309	35	-0.21	-0.47	91.74%
100	WAApache	Wappalyzer - Uses Apache	1	0	-0.21	-0.59	0.10%
101	WAWordPress	Wappalyzer - Uses WordPress	1	0	-0.20	-0.44	0.19%
102	DI001	Average Exact Match Position	18,280	2,707	-0.20	-0.47	70.00%
103	DI005	Variation Position Variance	11,703	2,414	-0.20	-0.43	80.75%
104	DI004	Average Variation Position	19,353	5,114	-0.20	-0.44	79.12%
105	CP458	Page Size Kilobytes	518	171	-0.20	-0.45	88.38%
106	CPXX888	Number of HTML Tags	2,900	977	-0.20	-0.48	90.49%
107	SCHcircle	Uses Schema circle	1	0	-0.20	-0.47	0.14%
108	CP475	Term Frequency	6	3	-0.20	-0.45	91.12%
109	DD015	DomDetailer Moz PA	70	45	-0.20	-0.45	25.54%
110	DI002	Exact Match Position Variance	12,114	1,133	-0.20	-0.47	65.77%
111	WAEnsighten	Wappalyzer - Uses Ensighten	1	0	-0.20	-0.85	0.05%
112	WALivePerson	Wappalyzer - Uses LivePerson	1	0	-0.20	-0.85	0.05%
113	WASailthru	Wappalyzer - Uses Sailthru	1	0	-0.20	-0.85	0.05%
114	WAClearbitReveal	Wappalyzer - Uses Clearbit Reveal	1	0	-0.20	-0.70	0.05%
115	WABlueTriangle	Wappalyzer - Uses Blue Triangle	1	0	-0.20	-0.85	0.05%
116	WABazaarvoiceReviews	Wappalyzer - Uses Bazaarvoice Reviews	1	0	-0.20	-0.51	0.05%
117	WAPubSubJS	Wappalyzer - Uses PubSubJS	1	0	-0.20	-0.70	0.05%
118	WAQuantumMetric	Wappalyzer - Uses Quantum Metric	1	0	-0.20	-0.70	0.05%
119	WAKlarnaCheckout	Wappalyzer - Uses Klarna Checkout	1	0	-0.20	-0.52	0.05%
120	WAMediaElementjs	Wappalyzer - Uses MediaElement.js	1	0	-0.20	-0.64	0.10%
121	CKWD001	Clean Keyword Density in the HTML Tag	203	3	-0.20	-0.45	78.59%
122	CP127	Variations in A Tag HREF Attributes	2,708	51	-0.20	-0.44	90.64%
123	CP127b	Variations in Distinct A Tag HREF Attributes	1,982	35	-0.20	-0.44	91.17%
124	CP469	Variations in Sentences	4,680	26	-0.20	-0.44	89.10%
125	CP470a	Exact Matches in the HTML Tag	142,612	77	-0.20	-0.44	89.58%
126	WAreCAPTCHA	Wappalyzer - Uses reCAPTCHA	1	0	-0.20	-0.57	0.24%
127	CP128	Variations in ALT Attributes	355	8	-0.20	-0.44	88.24%
128	CP492b	Unabridged Word Count	7,953	1,882	-0.20	-0.43	88.33%
129	DD006	DomDetailer Majestic IPs	259,618	52,446	-0.20	-0.24	27.12%
130	CP045	Ahrefs Has Text Backlinks	1	1	-0.20	-0.48	16.66%
131	DD010	DomDetailer Majestic Referring Subnets	65,036	15,074	-0.20	-0.25	26.93%
132	DD008	DomDetailer Majestic Referring Domains	1,655,221	307,992	-0.19	-0.25	27.12%
133	CP465c	Variations in Script Tags	6,783	42	-0.19	-0.45	91.89%
134	CP017	Ahrefs Has Backlinks	1	1	-0.19	-0.48	16.71%
135	CP140	Clean Text Kilobytes	44	12	-0.19	-0.43	88.72%
136	CP019	Ahrefs Has Dofollow Backlinks	1	0	-0.19	-0.48	16.13%
137	CP492	Word Count	4,897	1,478	-0.19	-0.42	87.47%
138	CP134a	Exact Matches in Body Tag	64,318	46	-0.19	-0.41	89.87%
139	WAAmazonAdvertising	Wappalyzer - Uses Amazon Advertising	1	0	-0.19	-0.59	0.14%
140	WAHCLCommerce	Wappalyzer - Uses HCL Commerce	1	0	-0.19	-0.70	0.05%
141	SCHpublication	Uses Schema publication	1	0	-0.19	-0.41	0.10%
142	WAElementor	Wappalyzer - Uses Elementor	1	0	-0.19	-0.71	0.05%
143	MDvatID	Uses Microdata vatID	1	0	-0.19	-0.52	0.10%
144	MDpublication	Uses Microdata publication	1	0	-0.19	-0.41	0.10%
145	JLDtaxID	Uses JSON-LD taxID	1	0	-0.19	-0.41	0.05%
146	SCHbroadcastevent	Uses Schema broadcastevent	1	0	-0.19	-0.41	0.10%
147	WAScrollMagic	Wappalyzer - Uses ScrollMagic	1	0	-0.19	-0.61	0.05%
148	SCHislivebroadcast	Uses Schema islivebroadcast	1	0	-0.19	-0.41	0.10%
149	MDisLiveBroadcast	Uses Microdata isLiveBroadcast	1	0	-0.19	-0.41	0.10%
150	WAVerifone2Checkout	Wappalyzer - Uses Verifone 2Checkout	1	0	-0.19	-0.70	0.05%
151	SCHtaxid	Uses Schema taxid	1	0	-0.19	-0.41	0.05%
152	MDBroadcastEvent	Uses Microdata BroadcastEvent	1	0	-0.19	-0.41	0.10%
153	JLDFinancialProduct	Uses JSON-LD FinancialProduct	1	0	-0.19	-0.63	0.19%
154	CP038	Ahrefs Has NoFollow Backlinks	1	0	-0.19	-0.47	16.75%
155	DD013	DomDetailer Moz DA	85	44	-0.19	-0.42	24.63%
156	CP160	Leading Variations in H1-H6 Tags	43	2	-0.19	-0.44	88.57%
157	WATwitterAds	Wappalyzer - Uses Twitter Ads	1	0	-0.19	-0.45	0.14%
158	WAPodsights	Wappalyzer - Uses Podsights	1	0	-0.19	-0.50	0.14%
159	CP999	Variations in Search Result URL Path	9	1	-0.19	-0.44	72.73%
160	CP488	Keywords in pages top 10 most used phrases	21	2	-0.19	-0.46	80.08%
161	CP156	Leading Variations in H1, H2, and H3 Tags	31	1	-0.19	-0.44	88.05%
162	MDfounder	Uses Microdata founder	1	0	-0.19	-0.52	0.10%
163	SCHbirthdate	Uses Schema birthdate	1	0	-0.18	-0.58	0.14%
164	JLDbirthDate	Uses JSON-LD birthDate	1	0	-0.18	-0.58	0.14%
165	JLDofferedBy	Uses JSON-LD offeredBy	1	0	-0.18	-0.59	0.14%
166	SCHofferedby	Uses Schema offeredby	1	0	-0.18	-0.59	0.14%
167	CP481	Variations in the Title Tag	18	1	-0.18	-0.42	74.80%
168	DD005	DomDetailer Majestic CF	65	36	-0.18	-0.42	25.25%
169	CP165	Variations in H2 Tags	121	3	-0.18	-0.45	88.91%
170	MDHomeAndConstructionBusiness	Uses Microdata HomeAndConstructionBusiness	1	0	-0.18	-0.49	0.14%
171	CP070	Ahrefs Word Count	3,721	1,273	-0.18	-0.41	12.96%
172	CPJLD086	Has JSON-LD FinancialProduct	1	0	-0.18	-0.59	2.45%
173	CP487	Keywords in pages top 5 most used phrases	10	1	-0.18	-0.46	79.79%
174	MDhonorificPrefix	Uses Microdata honorificPrefix	1	0	-0.18	-0.41	0.05%
175	WASvelte	Wappalyzer - Uses Svelte	1	0	-0.18	-0.41	0.05%
176	WATrustindexGoogleReviews	Wappalyzer - Uses Trustindex Google Reviews	1	0	-0.18	-0.61	0.05%
177	MDhonorificSuffix	Uses Microdata honorificSuffix	1	0	-0.18	-0.41	0.05%
178	WALytics	Wappalyzer - Uses Lytics	1	0	-0.18	-0.65	0.05%
179	WABluecore	Wappalyzer - Uses Bluecore	1	0	-0.18	-0.70	0.05%
180	WAMicrosoftAdvertising	Wappalyzer - Uses Microsoft Advertising	1	0	-0.18	-0.51	0.19%
181	WAOneTrust	Wappalyzer - Uses OneTrust	1	0	-0.18	-0.60	0.10%
182	MDAutoRental	Uses Microdata AutoRental	1	0	-0.18	-0.48	0.10%
183	WAHammerjs	Wappalyzer - Uses Hammer.js	1	0	-0.18	-0.50	0.10%
184	WAAppNexus	Wappalyzer - Uses AppNexus	1	0	-0.18	-0.49	0.14%
185	GD001	Variation Density in Top 30KB	309	2	-0.18	-0.44	81.37%
186	DD016	DomDetailer Moz Rank	8	5	-0.18	-0.41	24.20%
187	CP425	Number of HTTPS Links	590	166	-0.18	-0.41	85.50%
188	CP471	Variations in Span Tags	814	9	-0.18	-0.42	91.60%
189	DD012	DomDetailer Majestic TF	62	28	-0.18	-0.41	25.11%
190	CP468	Number of Sentences	331	64	-0.18	-0.39	85.79%
191	CP159a	Exact Matches in H1-H6 Tags	702	2	-0.18	-0.43	86.94%
192	JLDgender	Uses JSON-LD gender	1	0	-0.18	-0.49	0.24%
193	SCHgender	Uses Schema gender	1	0	-0.18	-0.49	0.24%
194	ENT002	Entities in H1 Tags	9	2	-0.18	-0.42	66.97%
195	SCHfinancialproduct	Uses Schema financialproduct	1	0	-0.18	-0.59	0.24%
196	CP435	Number of Links	591	169	-0.18	-0.40	86.37%
197	SCHnaics	Uses Schema naics	1	0	-0.18	-0.50	0.19%
198	JLDnaics	Uses JSON-LD naics	1	0	-0.18	-0.50	0.19%
199	CP410	Number of DoFollow Links	582	163	-0.18	-0.40	85.79%
200	DI003	Exact Match Clustering Score	49	18	-0.18	-0.46	61.93%

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