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Top SEO Factors - 2022-09-14      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-09-14 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	WAMovableInk	Wappalyzer - Uses Movable Ink	1	0	-0.40	-0.81	0.05%
2	CPZZZ50	Number of Top 50 Shared Factors Used	44	16	-0.40	-0.63	94.46%
3	CPZZZ100	Number of Top 100 Shared Factors Used	89	37	-0.36	-0.62	95.38%
4	WAtheTradeDesk	Wappalyzer - Uses theTradeDesk	1	0	-0.36	-0.71	0.05%
5	WAAkamaiBotManager	Wappalyzer - Uses Akamai Bot Manager	1	0	-0.35	-0.70	0.05%
6	WAAdobeAnalytics	Wappalyzer - Uses Adobe Analytics	1	0	-0.33	-0.79	0.05%
7	CPZZZ	Number of Factors Used	285	124	-0.32	-0.60	92.49%
8	WAUnpkg	Wappalyzer - Uses Unpkg	1	0	-0.32	-0.78	0.05%
9	WACooladata	Wappalyzer - Uses Cooladata	1	0	-0.32	-0.80	0.05%
10	WAMedallia	Wappalyzer - Uses Medallia	1	0	-0.32	-0.80	0.05%
11	CPZZZ200	Number of Top 200 Shared Factors Used	155	72	-0.31	-0.58	93.40%
12	LSI000	Number of Unique LSI Words Used	802	326	-0.30	-0.58	3.13%
13	ENT000a	Number of Distinct Entities Used	92	30	-0.30	-0.62	79.58%
14	SCHautorental	Uses Schema autorental	1	0	-0.29	-0.62	0.10%
15	WAAkamai	Wappalyzer - Uses Akamai	1	0	-0.29	-0.61	0.05%
16	WABloomreachDiscovery	Wappalyzer - Uses Bloomreach Discovery	1	0	-0.28	-0.70	0.05%
17	WAAdobeExperiencePlatformIdentityService	Wappalyzer - Uses Adobe Experience Platform Identity Service	1	0	-0.28	-0.70	0.10%
18	WAGoogleCloudCDN	Wappalyzer - Uses Google Cloud CDN	1	0	-0.27	-0.70	0.05%
19	WADynamicYield	Wappalyzer - Uses Dynamic Yield	1	0	-0.27	-0.85	0.05%
20	WAAdobeTarget	Wappalyzer - Uses Adobe Target	1	0	-0.27	-0.65	0.05%
21	WAjQueryMigrate	Wappalyzer - Uses jQuery Migrate	1	0	-0.26	-0.70	0.05%
22	WAMediaElementjs	Wappalyzer - Uses MediaElement.js	1	0	-0.26	-0.70	0.05%
23	WAFontAwesome	Wappalyzer - Uses Font Awesome	1	0	-0.26	-0.70	0.05%
24	CP470	Variations in HTML Tags	64,601	238	-0.26	-0.53	96.39%
25	CP062	Ahrefs Referring Domains	25,170	198	-0.26	-0.38	17.10%
26	CP134	Variations in Body Tags	58,630	218	-0.25	-0.54	93.55%
27	CP063	Ahrefs Referring IP Addresses	11,004	128	-0.25	-0.38	17.29%
28	CP061	Ahrefs Referring Class C Addresses	4,304	81	-0.25	-0.39	17.29%
29	WATwitterAds	Wappalyzer - Uses Twitter Ads	1	0	-0.25	-0.59	0.10%
30	WASkai	Wappalyzer - Uses Skai	1	0	-0.25	-0.53	0.05%
31	SCHhotel	Uses Schema hotel	1	0	-0.25	-0.72	0.05%
32	WAStylitics	Wappalyzer - Uses Stylitics	1	0	-0.25	-0.68	0.05%
33	CP059	Ahrefs Rank	51	13	-0.25	-0.47	14.84%
34	WAImpact	Wappalyzer - Uses Impact	1	0	-0.24	-0.66	0.10%
35	CP067	Ahrefs Text Backlinks	11,189,914	36,739	-0.24	-0.35	16.86%
36	CP064	Ahrefs Referring Pages	15,530,595	46,418	-0.24	-0.34	16.86%
37	CP002	Ahrefs Backlinks	15,530,592	46,418	-0.24	-0.34	16.86%
38	WADigiCert	Wappalyzer - Uses DigiCert	1	0	-0.24	-0.72	0.10%
39	JLDHotel	Uses JSON-LD Hotel	1	0	-0.24	-0.62	0.05%
40	WABugcrowd	Wappalyzer - Uses Bugcrowd	1	0	-0.24	-0.52	0.05%
41	WAAmazonAdvertising	Wappalyzer - Uses Amazon Advertising	1	0	-0.23	-0.75	0.10%
42	WAHSTS	Wappalyzer - Uses HSTS	1	0	-0.23	-0.68	0.14%
43	MDGeoShape	Uses Microdata GeoShape	1	0	-0.23	-0.52	0.10%
44	WAOpinionLab	Wappalyzer - Uses OpinionLab	1	0	-0.23	-0.52	0.05%
45	MDElectrician	Uses Microdata Electrician	1	0	-0.23	-0.63	0.05%
46	SCHbirthdate	Uses Schema birthdate	1	0	-0.23	-0.68	0.05%
47	WAjQuerypjax	Wappalyzer - Uses jQuery-pjax	1	0	-0.23	-0.52	0.05%
48	MDcircle	Uses Microdata circle	1	0	-0.23	-0.52	0.10%
49	WAAdobeDynamicMediaClassic	Wappalyzer - Uses Adobe Dynamic Media Classic	1	0	-0.23	-0.68	0.05%
50	JLDbirthDate	Uses JSON-LD birthDate	1	0	-0.23	-0.68	0.05%
51	SCHelectrician	Uses Schema electrician	1	0	-0.23	-0.68	0.05%
52	WAAdobeExperiencePlatformLaunch	Wappalyzer - Uses Adobe Experience Platform Launch	1	0	-0.23	-0.78	0.05%
53	CP004	Ahrefs Dofollow Backlinks	9,691,661	32,080	-0.23	-0.35	16.43%
54	ENT009	Entities in Title Tag	6	3	-0.23	-0.50	71.92%
55	CP054	Ahrefs NoFollow Backlinks	1,497,985	5,196	-0.23	-0.34	17.10%
56	CPX010	Variations in Div Tags	33,273	133	-0.23	-0.49	93.11%
57	CP129	Variations in A Tags	5,363	28	-0.23	-0.48	91.71%
58	MDpublication	Uses Microdata publication	1	0	-0.22	-0.40	0.10%
59	MDBroadcastEvent	Uses Microdata BroadcastEvent	1	0	-0.22	-0.40	0.10%
60	SCHislivebroadcast	Uses Schema islivebroadcast	1	0	-0.22	-0.40	0.10%
61	MDisLiveBroadcast	Uses Microdata isLiveBroadcast	1	0	-0.22	-0.40	0.10%
62	SCHbroadcastevent	Uses Schema broadcastevent	1	0	-0.22	-0.40	0.10%
63	SCHpublication	Uses Schema publication	1	0	-0.22	-0.40	0.10%
64	JLDAutoRental	Uses JSON-LD AutoRental	1	0	-0.22	-0.53	0.10%
65	CP161	Variations in H1-H6 Tags	380	8	-0.22	-0.50	90.27%
66	CP157	Variations in H1, H2, and H3 Tags	290	7	-0.22	-0.50	90.17%
67	MDfoundingLocation	Uses Microdata foundingLocation	1	0	-0.22	-0.52	0.05%
68	WAEloqua	Wappalyzer - Uses Eloqua	1	0	-0.22	-0.65	0.05%
69	WAEdgeCast	Wappalyzer - Uses EdgeCast	1	0	-0.22	-0.70	0.05%
70	MDfoundingDate	Uses Microdata foundingDate	1	0	-0.22	-0.52	0.05%
71	WABazaarvoiceCuration	Wappalyzer - Uses Bazaarvoice Curation	1	0	-0.22	-0.78	0.05%
72	WAAzureCDN	Wappalyzer - Uses Azure CDN	1	0	-0.22	-0.70	0.05%
73	WAIIS	Wappalyzer - Uses IIS	1	0	-0.22	-0.70	0.05%
74	WAWindowsServer	Wappalyzer - Uses Windows Server	1	0	-0.22	-0.70	0.05%
75	WATealium	Wappalyzer - Uses Tealium	1	0	-0.22	-0.68	0.05%
76	WAEmotion	Wappalyzer - Uses Emotion	1	0	-0.22	-0.52	0.05%
77	WAAzure	Wappalyzer - Uses Azure	1	0	-0.22	-0.70	0.05%
78	ENT018	Entities in Sentences	487	118	-0.22	-0.45	97.78%
79	CP135	Body Tag Size Kilobytes	312	93	-0.22	-0.46	92.24%
80	WAAppNexus	Wappalyzer - Uses AppNexus	1	0	-0.21	-0.56	0.10%
81	ENT001	Entities in the HTML Tag	1,613	374	-0.21	-0.46	97.25%
82	VAR000	Number of Unique Variations Used	24	7	-0.21	-0.46	3.03%
83	ENT003	Entities in H2 Tags	42	8	-0.21	-0.51	78.32%
84	WAIonicons	Wappalyzer - Uses Ionicons	1	0	-0.21	-0.70	0.05%
85	WAUpSellit	Wappalyzer - Uses UpSellit	1	0	-0.21	-0.80	0.05%
86	WADecibel	Wappalyzer - Uses Decibel	1	0	-0.21	-0.80	0.05%
87	WAOneTrust	Wappalyzer - Uses OneTrust	1	0	-0.21	-0.69	0.05%
88	WABambuser	Wappalyzer - Uses Bambuser	1	0	-0.21	-0.52	0.05%
89	WAOracleInfinity	Wappalyzer - Uses Oracle Infinity	1	0	-0.21	-0.57	0.05%
90	ENT004	Entities in H3 Tags	126	7	-0.21	-0.52	78.37%
91	CP375	Variations in LI Tags	1,868	19	-0.21	-0.48	91.23%
92	CP071	Variations in Search Result Display URL	17	1	-0.21	-0.48	76.83%
93	CP153	Variations in H1 and H2 Tags	141	4	-0.21	-0.47	88.44%
94	CP097	Variations in Search Result Link Text	17	1	-0.21	-0.48	77.02%
95	CP465	Variations in P Tags	5,309	35	-0.21	-0.47	91.91%
96	WAGoogleFontAPI	Wappalyzer - Uses Google Font API	1	0	-0.20	-0.56	0.10%
97	DI001	Average Exact Match Position	18,280	2,690	-0.20	-0.47	70.33%
98	DI005	Variation Position Variance	11,703	2,415	-0.20	-0.43	80.78%
99	DI004	Average Variation Position	19,353	5,118	-0.20	-0.44	79.09%
100	CP458	Page Size Kilobytes	518	171	-0.20	-0.45	88.54%
101	SCHcircle	Uses Schema circle	1	0	-0.20	-0.47	0.14%
102	DD015	DomDetailer Moz PA	70	45	-0.20	-0.45	24.90%
103	CPXX888	Number of HTML Tags	2,900	976	-0.20	-0.48	90.41%
104	CKWD001	Clean Keyword Density in the HTML Tag	203	3	-0.20	-0.45	78.71%
105	WABlueTriangle	Wappalyzer - Uses Blue Triangle	1	0	-0.20	-0.85	0.05%
106	SCHperforminggroup	Uses Schema performinggroup	1	0	-0.20	-0.70	0.05%
107	WABazaarvoiceReviews	Wappalyzer - Uses Bazaarvoice Reviews	1	0	-0.20	-0.51	0.05%
108	WALivePerson	Wappalyzer - Uses LivePerson	1	0	-0.20	-0.85	0.05%
109	JLDPerformingGroup	Uses JSON-LD PerformingGroup	1	0	-0.20	-0.70	0.05%
110	WAPubSubJS	Wappalyzer - Uses PubSubJS	1	0	-0.20	-0.70	0.05%
111	WAKlarnaCheckout	Wappalyzer - Uses Klarna Checkout	1	0	-0.20	-0.52	0.05%
112	WAEnsighten	Wappalyzer - Uses Ensighten	1	0	-0.20	-0.85	0.05%
113	WAQuantumMetric	Wappalyzer - Uses Quantum Metric	1	0	-0.20	-0.70	0.05%
114	WASailthru	Wappalyzer - Uses Sailthru	1	0	-0.20	-0.85	0.05%
115	WAClearbitReveal	Wappalyzer - Uses Clearbit Reveal	1	0	-0.20	-0.70	0.05%
116	CP127	Variations in A Tag HREF Attributes	2,708	52	-0.20	-0.44	90.70%
117	DI002	Exact Match Position Variance	12,114	1,129	-0.20	-0.47	65.75%
118	CP475	Term Frequency	6	3	-0.20	-0.45	91.09%
119	CP127b	Variations in Distinct A Tag HREF Attributes	1,982	35	-0.20	-0.44	91.14%
120	CP469	Variations in Sentences	4,680	26	-0.20	-0.44	89.31%
121	DD010	DomDetailer Majestic Referring Subnets	65,036	15,381	-0.20	-0.25	26.16%
122	DD006	DomDetailer Majestic IPs	259,618	53,422	-0.20	-0.25	26.40%
123	CP045	Ahrefs Has Text Backlinks	1	1	-0.20	-0.49	16.62%
124	CP470a	Exact Matches in the HTML Tag	142,612	77	-0.20	-0.44	89.35%
125	CP128	Variations in ALT Attributes	355	8	-0.20	-0.44	88.15%
126	DD008	DomDetailer Majestic Referring Domains	1,655,221	312,986	-0.20	-0.25	26.45%
127	WACloudflareBotManagement	Wappalyzer - Uses Cloudflare Bot Management	1	0	-0.20	-0.56	0.10%
128	WATwitterEmojiTwemoji	Wappalyzer - Uses Twitter Emoji (Twemoji)	1	0	-0.19	-0.56	0.10%
129	CP017	Ahrefs Has Backlinks	1	1	-0.19	-0.48	16.67%
130	CP492b	Unabridged Word Count	7,953	1,881	-0.19	-0.43	88.15%
131	CP465c	Variations in Script Tags	6,783	42	-0.19	-0.45	92.20%
132	CP019	Ahrefs Has Dofollow Backlinks	1	0	-0.19	-0.48	16.09%
133	CP134a	Exact Matches in Body Tag	64,318	47	-0.19	-0.42	89.79%
134	CP140	Clean Text Kilobytes	44	12	-0.19	-0.43	88.54%
135	CP492	Word Count	4,897	1,481	-0.19	-0.42	87.48%
136	CP038	Ahrefs Has NoFollow Backlinks	1	0	-0.19	-0.48	16.76%
137	WAYoastSEO	Wappalyzer - Uses Yoast SEO	1	0	-0.19	-0.59	0.14%
138	WAGoogleCloud	Wappalyzer - Uses Google Cloud	1	0	-0.19	-0.52	0.05%
139	WAScrollMagic	Wappalyzer - Uses ScrollMagic	1	0	-0.19	-0.61	0.05%
140	WAHCLCommerce	Wappalyzer - Uses HCL Commerce	1	0	-0.19	-0.70	0.05%
141	WAVerifone2Checkout	Wappalyzer - Uses Verifone 2Checkout	1	0	-0.19	-0.70	0.05%
142	MDvatID	Uses Microdata vatID	1	0	-0.19	-0.52	0.10%
143	WALiveChat	Wappalyzer - Uses LiveChat	1	0	-0.19	-0.62	0.10%
144	WAwpBakery	Wappalyzer - Uses wpBakery	1	0	-0.19	-0.55	0.10%
145	DD013	DomDetailer Moz DA	85	45	-0.19	-0.42	24.04%
146	CP160	Leading Variations in H1-H6 Tags	43	2	-0.19	-0.44	88.54%
147	CP999	Variations in Search Result URL Path	9	1	-0.19	-0.44	72.50%
148	CP488	Keywords in pages top 10 most used phrases	21	2	-0.19	-0.46	80.25%
149	WAPodsights	Wappalyzer - Uses Podsights	1	0	-0.19	-0.50	0.14%
150	CP070	Ahrefs Word Count	3,721	1,295	-0.19	-0.42	12.86%
151	CP156	Leading Variations in H1, H2, and H3 Tags	31	1	-0.19	-0.44	87.96%
152	WAPrebid	Wappalyzer - Uses Prebid	1	0	-0.19	-0.54	0.10%
153	MDfounder	Uses Microdata founder	1	0	-0.19	-0.52	0.10%
154	WAcorejs	Wappalyzer - Uses core-js	1	1	-0.18	-0.58	0.19%
155	DD005	DomDetailer Majestic CF	65	36	-0.18	-0.42	24.57%
156	CP481	Variations in the Title Tag	18	1	-0.18	-0.42	74.71%
157	CP165	Variations in H2 Tags	121	3	-0.18	-0.45	89.02%
158	MDHomeAndConstructionBusiness	Uses Microdata HomeAndConstructionBusiness	1	0	-0.18	-0.49	0.14%
159	CP487	Keywords in pages top 5 most used phrases	10	1	-0.18	-0.47	80.20%
160	CPJLD086	Has JSON-LD FinancialProduct	1	0	-0.18	-0.59	2.46%
161	DD016	DomDetailer Moz Rank	8	5	-0.18	-0.42	23.70%
162	GD001	Variation Density in Top 30KB	309	2	-0.18	-0.44	81.50%
163	WALytics	Wappalyzer - Uses Lytics	1	0	-0.18	-0.65	0.05%
164	WASvelte	Wappalyzer - Uses Svelte	1	0	-0.18	-0.41	0.05%
165	WABluecore	Wappalyzer - Uses Bluecore	1	0	-0.18	-0.70	0.05%
166	MDhonorificSuffix	Uses Microdata honorificSuffix	1	0	-0.18	-0.41	0.05%
167	MDhonorificPrefix	Uses Microdata honorificPrefix	1	0	-0.18	-0.41	0.05%
168	MDAutoRental	Uses Microdata AutoRental	1	0	-0.18	-0.48	0.10%
169	JLDFinancialProduct	Uses JSON-LD FinancialProduct	1	0	-0.18	-0.61	0.19%
170	SCHfinancialproduct	Uses Schema financialproduct	1	0	-0.18	-0.61	0.19%
171	WAjQuery	Wappalyzer - Uses jQuery	1	1	-0.18	-0.53	0.14%
172	DD012	DomDetailer Majestic TF	62	29	-0.18	-0.41	24.42%
173	CP471	Variations in Span Tags	814	9	-0.18	-0.42	91.76%
174	CP425	Number of HTTPS Links	590	166	-0.18	-0.41	85.60%
175	ENT002	Entities in H1 Tags	9	2	-0.18	-0.42	66.67%
176	SCHofferedby	Uses Schema offeredby	1	0	-0.18	-0.56	0.14%
177	JLDofferedBy	Uses JSON-LD offeredBy	1	0	-0.18	-0.56	0.14%
178	CP468	Number of Sentences	331	64	-0.18	-0.39	85.93%
179	CP137	Variations in the Canonical URL	49	2	-0.18	-0.43	78.13%
180	ENT010	Title Tag Has Entities	1	1	-0.18	-0.45	56.70%
181	CP159a	Exact Matches in H1-H6 Tags	702	2	-0.18	-0.43	86.85%
182	DD002	DomDetailer Facebook Shares	9,563,500	-5,272,482	-0.18	-0.28	25.96%
183	DI003	Exact Match Clustering Score	49	18	-0.18	-0.46	61.80%
184	CP435	Number of Links	591	169	-0.18	-0.40	86.22%
185	CP410	Number of DoFollow Links	582	163	-0.18	-0.40	85.74%
186	WAExtole	Wappalyzer - Uses Extole	1	0	-0.18	-0.61	0.10%
187	WAFullStory	Wappalyzer - Uses FullStory	1	0	-0.17	-0.45	0.10%
188	CP005	Ahrefs Domain Rating	89	42	-0.17	-0.41	14.60%
189	CP484	Leading Variations in Title Tag	1	0	-0.17	-0.46	77.60%
190	WAMicrosoftAdvertising	Wappalyzer - Uses Microsoft Advertising	1	0	-0.17	-0.43	0.14%
191	CP431	Number of Internal Links	578	150	-0.17	-0.40	86.22%
192	CP050	Ahrefs Internal Links	519	134	-0.17	-0.37	17.63%
193	CPXR018	Variations in Nav Tags	6,894	23	-0.17	-0.42	86.80%
194	GD004	Exact Matches in Top 30KB	4,681	6	-0.17	-0.41	64.79%
195	CP113	Variations in Search Result URL	18	1	-0.17	-0.42	74.04%
196	CPXR003	Number of Heading Tags	219	21	-0.17	-0.41	88.44%
197	SCHadblocktrackingid	Uses Schema adblocktrackingid	1	0	-0.17	-0.52	0.05%
198	JLDtrackingServiceUrl	Uses JSON-LD trackingServiceUrl	1	0	-0.17	-0.52	0.05%
199	JLDapiUrl	Uses JSON-LD apiUrl	1	0	-0.17	-0.52	0.05%
200	WASAPCommerceCloud	Wappalyzer - Uses SAP Commerce Cloud	1	0	-0.17	-0.80	0.05%

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