---

Top SEO Factors - 2022-09-13      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

Previous - Next

Top SEO Factors - 2022-09-13 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	WAMovableInk	Wappalyzer - Uses Movable Ink	1	0	-0.40	-0.81	0.05%
2	CPZZZ50	Number of Top 50 Shared Factors Used	44	16	-0.40	-0.63	94.86%
3	SCHautorental	Uses Schema autorental	1	0	-0.38	-0.69	0.05%
4	CPZZZ100	Number of Top 100 Shared Factors Used	89	38	-0.36	-0.62	95.29%
5	WAtheTradeDesk	Wappalyzer - Uses theTradeDesk	1	0	-0.36	-0.71	0.05%
6	WAAkamaiBotManager	Wappalyzer - Uses Akamai Bot Manager	1	0	-0.35	-0.70	0.05%
7	WAAdobeAnalytics	Wappalyzer - Uses Adobe Analytics	1	0	-0.33	-0.79	0.05%
8	CPZZZ	Number of Factors Used	285	123	-0.33	-0.61	92.48%
9	WAUnpkg	Wappalyzer - Uses Unpkg	1	0	-0.32	-0.78	0.05%
10	WACooladata	Wappalyzer - Uses Cooladata	1	0	-0.32	-0.80	0.05%
11	WAMedallia	Wappalyzer - Uses Medallia	1	0	-0.32	-0.80	0.05%
12	JLDAutoRental	Uses JSON-LD AutoRental	1	0	-0.32	-0.68	0.05%
13	CPZZZ200	Number of Top 200 Shared Factors Used	155	72	-0.31	-0.58	93.11%
14	LSI000	Number of Unique LSI Words Used	802	338	-0.31	-0.58	2.52%
15	ENT000a	Number of Distinct Entities Used	92	30	-0.30	-0.62	79.82%
16	WAAkamai	Wappalyzer - Uses Akamai	1	0	-0.29	-0.61	0.05%
17	WABloomreachDiscovery	Wappalyzer - Uses Bloomreach Discovery	1	0	-0.28	-0.70	0.05%
18	WAAdobeExperiencePlatformIdentityService	Wappalyzer - Uses Adobe Experience Platform Identity Service	1	0	-0.28	-0.70	0.10%
19	WAGoogleCloudCDN	Wappalyzer - Uses Google Cloud CDN	1	0	-0.27	-0.70	0.05%
20	WADynamicYield	Wappalyzer - Uses Dynamic Yield	1	0	-0.27	-0.85	0.05%
21	WAAdobeTarget	Wappalyzer - Uses Adobe Target	1	0	-0.27	-0.65	0.05%
22	CP062	Ahrefs Referring Domains	25,170	207	-0.26	-0.39	16.55%
23	WAMediaElementjs	Wappalyzer - Uses MediaElement.js	1	0	-0.26	-0.70	0.05%
24	WAFontAwesome	Wappalyzer - Uses Font Awesome	1	0	-0.26	-0.70	0.05%
25	WAjQueryMigrate	Wappalyzer - Uses jQuery Migrate	1	0	-0.26	-0.70	0.05%
26	CP063	Ahrefs Referring IP Addresses	11,004	134	-0.26	-0.39	16.74%
27	CP061	Ahrefs Referring Class C Addresses	4,304	84	-0.26	-0.40	16.74%
28	CP470	Variations in HTML Tags	64,601	239	-0.26	-0.53	96.26%
29	CP059	Ahrefs Rank	51	14	-0.26	-0.48	14.31%
30	CP134	Variations in Body Tags	58,630	219	-0.25	-0.54	93.40%
31	CP067	Ahrefs Text Backlinks	11,189,914	38,433	-0.25	-0.35	16.35%
32	CP002	Ahrefs Backlinks	15,530,592	48,563	-0.25	-0.35	16.35%
33	CP064	Ahrefs Referring Pages	15,530,595	48,563	-0.25	-0.35	16.35%
34	WATwitterAds	Wappalyzer - Uses Twitter Ads	1	0	-0.25	-0.59	0.10%
35	SCHhotel	Uses Schema hotel	1	0	-0.25	-0.72	0.05%
36	WASkai	Wappalyzer - Uses Skai	1	0	-0.25	-0.53	0.05%
37	WAStylitics	Wappalyzer - Uses Stylitics	1	0	-0.25	-0.68	0.05%
38	WAImpact	Wappalyzer - Uses Impact	1	0	-0.24	-0.66	0.10%
39	WADigiCert	Wappalyzer - Uses DigiCert	1	0	-0.24	-0.72	0.10%
40	WABugcrowd	Wappalyzer - Uses Bugcrowd	1	0	-0.24	-0.52	0.05%
41	JLDHotel	Uses JSON-LD Hotel	1	0	-0.24	-0.62	0.05%
42	CP004	Ahrefs Dofollow Backlinks	9,691,661	33,598	-0.24	-0.36	15.91%
43	WAAmazonAdvertising	Wappalyzer - Uses Amazon Advertising	1	0	-0.23	-0.75	0.10%
44	WAHSTS	Wappalyzer - Uses HSTS	1	0	-0.23	-0.68	0.15%
45	CP054	Ahrefs NoFollow Backlinks	1,497,985	5,434	-0.23	-0.35	16.59%
46	SCHelectrician	Uses Schema electrician	1	0	-0.23	-0.68	0.05%
47	WAjQuerypjax	Wappalyzer - Uses jQuery-pjax	1	0	-0.23	-0.52	0.05%
48	WAAdobeDynamicMediaClassic	Wappalyzer - Uses Adobe Dynamic Media Classic	1	0	-0.23	-0.68	0.05%
49	MDElectrician	Uses Microdata Electrician	1	0	-0.23	-0.63	0.05%
50	WAAdobeExperiencePlatformLaunch	Wappalyzer - Uses Adobe Experience Platform Launch	1	0	-0.23	-0.78	0.05%
51	SCHbirthdate	Uses Schema birthdate	1	0	-0.23	-0.68	0.05%
52	JLDbirthDate	Uses JSON-LD birthDate	1	0	-0.23	-0.68	0.05%
53	WAOpinionLab	Wappalyzer - Uses OpinionLab	1	0	-0.23	-0.52	0.05%
54	VAR000	Number of Unique Variations Used	24	7	-0.23	-0.48	2.38%
55	ENT009	Entities in Title Tag	6	3	-0.23	-0.50	71.91%
56	CP129	Variations in A Tags	5,363	28	-0.23	-0.48	91.51%
57	CPX010	Variations in Div Tags	33,273	134	-0.23	-0.49	92.92%
58	CP161	Variations in H1-H6 Tags	380	8	-0.23	-0.51	90.10%
59	CP157	Variations in H1, H2, and H3 Tags	290	7	-0.22	-0.50	90.10%
60	WAEdgeCast	Wappalyzer - Uses EdgeCast	1	0	-0.22	-0.70	0.05%
61	MDfoundingDate	Uses Microdata foundingDate	1	0	-0.22	-0.52	0.05%
62	WABazaarvoiceCuration	Wappalyzer - Uses Bazaarvoice Curation	1	0	-0.22	-0.78	0.05%
63	WAAzureCDN	Wappalyzer - Uses Azure CDN	1	0	-0.22	-0.70	0.05%
64	WAIIS	Wappalyzer - Uses IIS	1	0	-0.22	-0.70	0.05%
65	WAWindowsServer	Wappalyzer - Uses Windows Server	1	0	-0.22	-0.70	0.05%
66	WATealium	Wappalyzer - Uses Tealium	1	0	-0.22	-0.68	0.05%
67	WAAzure	Wappalyzer - Uses Azure	1	0	-0.22	-0.70	0.05%
68	WAEmotion	Wappalyzer - Uses Emotion	1	0	-0.22	-0.52	0.05%
69	MDfoundingLocation	Uses Microdata foundingLocation	1	0	-0.22	-0.52	0.05%
70	WAEloqua	Wappalyzer - Uses Eloqua	1	0	-0.22	-0.65	0.05%
71	CP135	Body Tag Size Kilobytes	312	94	-0.22	-0.46	92.19%
72	ENT018	Entities in Sentences	487	119	-0.22	-0.45	97.77%
73	WAAppNexus	Wappalyzer - Uses AppNexus	1	0	-0.21	-0.56	0.10%
74	ENT001	Entities in the HTML Tag	1,613	379	-0.21	-0.46	97.38%
75	ENT003	Entities in H2 Tags	42	8	-0.21	-0.51	78.70%
76	WADecibel	Wappalyzer - Uses Decibel	1	0	-0.21	-0.80	0.05%
77	WAOneTrust	Wappalyzer - Uses OneTrust	1	0	-0.21	-0.69	0.05%
78	WABambuser	Wappalyzer - Uses Bambuser	1	0	-0.21	-0.52	0.05%
79	WAOracleInfinity	Wappalyzer - Uses Oracle Infinity	1	0	-0.21	-0.57	0.05%
80	WAIonicons	Wappalyzer - Uses Ionicons	1	0	-0.21	-0.70	0.05%
81	WAUpSellit	Wappalyzer - Uses UpSellit	1	0	-0.21	-0.80	0.05%
82	ENT004	Entities in H3 Tags	126	7	-0.21	-0.52	78.41%
83	CP153	Variations in H1 and H2 Tags	141	4	-0.21	-0.47	88.45%
84	CP071	Variations in Search Result Display URL	17	1	-0.21	-0.48	76.71%
85	CP097	Variations in Search Result Link Text	17	1	-0.21	-0.48	76.90%
86	CP375	Variations in LI Tags	1,868	19	-0.21	-0.48	91.22%
87	CP465	Variations in P Tags	5,309	35	-0.21	-0.47	91.75%
88	WAGoogleFontAPI	Wappalyzer - Uses Google Font API	1	0	-0.20	-0.56	0.10%
89	DI001	Average Exact Match Position	18,280	2,680	-0.20	-0.47	70.84%
90	CP458	Page Size Kilobytes	518	172	-0.20	-0.45	88.84%
91	DD015	DomDetailer Moz PA	70	46	-0.20	-0.45	24.41%
92	DI004	Average Variation Position	19,353	5,126	-0.20	-0.44	79.28%
93	DI005	Variation Position Variance	11,703	2,418	-0.20	-0.43	81.08%
94	CP045	Ahrefs Has Text Backlinks	1	1	-0.20	-0.50	16.11%
95	CKWD001	Clean Keyword Density in the HTML Tag	203	3	-0.20	-0.45	78.55%
96	CPXX888	Number of HTML Tags	2,900	979	-0.20	-0.48	90.54%
97	WALivePerson	Wappalyzer - Uses LivePerson	1	0	-0.20	-0.85	0.05%
98	JLDPerformingGroup	Uses JSON-LD PerformingGroup	1	0	-0.20	-0.70	0.05%
99	WAPubSubJS	Wappalyzer - Uses PubSubJS	1	0	-0.20	-0.70	0.05%
100	WAQuantumMetric	Wappalyzer - Uses Quantum Metric	1	0	-0.20	-0.70	0.05%
101	WAKlarnaCheckout	Wappalyzer - Uses Klarna Checkout	1	0	-0.20	-0.52	0.05%
102	WAEnsighten	Wappalyzer - Uses Ensighten	1	0	-0.20	-0.85	0.05%
103	WASailthru	Wappalyzer - Uses Sailthru	1	0	-0.20	-0.85	0.05%
104	SCHperforminggroup	Uses Schema performinggroup	1	0	-0.20	-0.70	0.05%
105	WAClearbitReveal	Wappalyzer - Uses Clearbit Reveal	1	0	-0.20	-0.70	0.05%
106	WABlueTriangle	Wappalyzer - Uses Blue Triangle	1	0	-0.20	-0.85	0.05%
107	WABazaarvoiceReviews	Wappalyzer - Uses Bazaarvoice Reviews	1	0	-0.20	-0.51	0.05%
108	CP017	Ahrefs Has Backlinks	1	1	-0.20	-0.50	16.16%
109	CP019	Ahrefs Has Dofollow Backlinks	1	0	-0.20	-0.50	15.57%
110	DI002	Exact Match Position Variance	12,114	1,123	-0.20	-0.46	66.23%
111	CP475	Term Frequency	6	3	-0.20	-0.45	90.98%
112	CP127	Variations in A Tag HREF Attributes	2,708	52	-0.20	-0.44	90.59%
113	CP127b	Variations in Distinct A Tag HREF Attributes	1,982	35	-0.20	-0.44	90.98%
114	CP469	Variations in Sentences	4,680	26	-0.20	-0.44	89.18%
115	DD010	DomDetailer Majestic Referring Subnets	65,036	15,589	-0.20	-0.25	25.67%
116	DD006	DomDetailer Majestic IPs	259,618	53,975	-0.20	-0.25	25.91%
117	CP470a	Exact Matches in the HTML Tag	142,612	78	-0.20	-0.44	89.03%
118	DD008	DomDetailer Majestic Referring Domains	1,655,221	314,919	-0.20	-0.25	25.86%
119	CP038	Ahrefs Has NoFollow Backlinks	1	0	-0.20	-0.49	16.21%
120	CP128	Variations in ALT Attributes	355	8	-0.20	-0.44	88.21%
121	CP134a	Exact Matches in Body Tag	64,318	47	-0.20	-0.42	89.71%
122	WACloudflareBotManagement	Wappalyzer - Uses Cloudflare Bot Management	1	0	-0.20	-0.56	0.10%
123	MDLegalService	Uses Microdata LegalService	1	0	-0.20	-0.68	0.10%
124	WATwitterEmojiTwemoji	Wappalyzer - Uses Twitter Emoji (Twemoji)	1	0	-0.19	-0.56	0.10%
125	CP465c	Variations in Script Tags	6,783	42	-0.19	-0.45	92.24%
126	CP492b	Unabridged Word Count	7,953	1,879	-0.19	-0.43	87.97%
127	CP070	Ahrefs Word Count	3,721	1,345	-0.19	-0.43	12.32%
128	DD013	DomDetailer Moz DA	85	46	-0.19	-0.43	23.48%
129	CP140	Clean Text Kilobytes	44	12	-0.19	-0.42	88.36%
130	CP492	Word Count	4,897	1,491	-0.19	-0.41	87.34%
131	MDvatID	Uses Microdata vatID	1	0	-0.19	-0.52	0.10%
132	WAGoogleCloud	Wappalyzer - Uses Google Cloud	1	0	-0.19	-0.52	0.05%
133	WAHCLCommerce	Wappalyzer - Uses HCL Commerce	1	0	-0.19	-0.70	0.05%
134	WAScrollMagic	Wappalyzer - Uses ScrollMagic	1	0	-0.19	-0.61	0.05%
135	WAVerifone2Checkout	Wappalyzer - Uses Verifone 2Checkout	1	0	-0.19	-0.70	0.05%
136	WALiveChat	Wappalyzer - Uses LiveChat	1	0	-0.19	-0.62	0.10%
137	WAYoastSEO	Wappalyzer - Uses Yoast SEO	1	0	-0.19	-0.59	0.15%
138	MDAutoRental	Uses Microdata AutoRental	1	0	-0.19	-0.61	0.05%
139	WAwpBakery	Wappalyzer - Uses wpBakery	1	0	-0.19	-0.55	0.10%
140	CP160	Leading Variations in H1-H6 Tags	43	2	-0.19	-0.44	87.92%
141	CP999	Variations in Search Result URL Path	9	1	-0.19	-0.44	72.44%
142	CP488	Keywords in pages top 10 most used phrases	21	2	-0.19	-0.46	80.74%
143	DD005	DomDetailer Majestic CF	65	37	-0.19	-0.43	24.02%
144	WAPodsights	Wappalyzer - Uses Podsights	1	0	-0.19	-0.50	0.15%
145	CP156	Leading Variations in H1, H2, and H3 Tags	31	1	-0.19	-0.45	87.38%
146	WAPrebid	Wappalyzer - Uses Prebid	1	0	-0.19	-0.54	0.10%
147	MDfounder	Uses Microdata founder	1	0	-0.19	-0.52	0.10%
148	WAcorejs	Wappalyzer - Uses core-js	1	1	-0.18	-0.58	0.19%
149	CP481	Variations in the Title Tag	18	1	-0.18	-0.42	74.58%
150	CP165	Variations in H2 Tags	121	3	-0.18	-0.45	89.08%
151	DD016	DomDetailer Moz Rank	8	5	-0.18	-0.42	23.19%
152	CP005	Ahrefs Domain Rating	89	44	-0.18	-0.42	14.07%
153	CP487	Keywords in pages top 5 most used phrases	10	1	-0.18	-0.47	80.59%
154	DD012	DomDetailer Majestic TF	62	29	-0.18	-0.42	23.87%
155	CPJLD086	Has JSON-LD FinancialProduct	1	0	-0.18	-0.59	2.47%
156	GD001	Variation Density in Top 30KB	309	2	-0.18	-0.44	81.37%
157	WASvelte	Wappalyzer - Uses Svelte	1	0	-0.18	-0.41	0.05%
158	WABluecore	Wappalyzer - Uses Bluecore	1	0	-0.18	-0.70	0.05%
159	JLDPriceSpecification	Uses JSON-LD PriceSpecification	1	0	-0.18	-0.61	0.05%
160	WALytics	Wappalyzer - Uses Lytics	1	0	-0.18	-0.65	0.05%
161	MDcommentText	Uses Microdata commentText	1	0	-0.18	-0.41	0.10%
162	SCHusercomments	Uses Schema usercomments	1	0	-0.18	-0.41	0.10%
163	SCHvatid	Uses Schema vatid	1	0	-0.18	-0.52	0.10%
164	SCHcommenttext	Uses Schema commenttext	1	0	-0.18	-0.41	0.10%
165	MDUserComments	Uses Microdata UserComments	1	0	-0.18	-0.41	0.10%
166	MDcreator	Uses Microdata creator	1	0	-0.18	-0.41	0.10%
167	SCHfinancialproduct	Uses Schema financialproduct	1	0	-0.18	-0.61	0.19%
168	JLDFinancialProduct	Uses JSON-LD FinancialProduct	1	0	-0.18	-0.61	0.19%
169	WAjQuery	Wappalyzer - Uses jQuery	1	1	-0.18	-0.53	0.15%
170	DD002	DomDetailer Facebook Shares	9,563,500	-5,179,919	-0.18	-0.29	25.42%
171	CP471	Variations in Span Tags	814	9	-0.18	-0.42	91.70%
172	CP425	Number of HTTPS Links	590	167	-0.18	-0.41	85.59%
173	ENT002	Entities in H1 Tags	9	2	-0.18	-0.42	66.96%
174	CP137	Variations in the Canonical URL	49	2	-0.18	-0.43	77.92%
175	JLDofferedBy	Uses JSON-LD offeredBy	1	0	-0.18	-0.56	0.15%
176	SCHofferedby	Uses Schema offeredby	1	0	-0.18	-0.56	0.15%
177	CP159a	Exact Matches in H1-H6 Tags	702	2	-0.18	-0.43	86.66%
178	CP468	Number of Sentences	331	64	-0.18	-0.39	86.12%
179	ENT010	Title Tag Has Entities	1	1	-0.18	-0.45	56.87%
180	CP050	Ahrefs Internal Links	519	138	-0.18	-0.38	17.08%
181	DI003	Exact Match Clustering Score	49	18	-0.18	-0.46	62.30%
182	CP410	Number of DoFollow Links	582	164	-0.18	-0.40	85.59%
183	CP484	Leading Variations in Title Tag	1	0	-0.18	-0.47	77.29%
184	CP435	Number of Links	591	170	-0.18	-0.40	86.27%
185	WAExtole	Wappalyzer - Uses Extole	1	0	-0.18	-0.61	0.10%
186	WAFullStory	Wappalyzer - Uses FullStory	1	0	-0.17	-0.45	0.10%
187	WAMicrosoftAdvertising	Wappalyzer - Uses Microsoft Advertising	1	0	-0.17	-0.43	0.15%
188	CP113	Variations in Search Result URL	18	2	-0.17	-0.42	73.94%
189	CP431	Number of Internal Links	578	151	-0.17	-0.40	86.22%
190	GD004	Exact Matches in Top 30KB	4,681	6	-0.17	-0.41	64.68%
191	CPXR018	Variations in Nav Tags	6,894	23	-0.17	-0.42	86.56%
192	CP152	Variations in H1 Tags	19	1	-0.17	-0.40	77.00%
193	CP151	Leading Variations in H1 Tags	1	0	-0.17	-0.45	75.98%
194	SCHsolar	Uses Schema solar	1	0	-0.17	-0.52	0.05%
195	JLDtable	Uses JSON-LD table	1	0	-0.17	-0.52	0.05%
196	JLDCssSelectorType	Uses JSON-LD CssSelectorType	1	0	-0.17	-0.52	0.05%
197	WAAmazonALB	Wappalyzer - Uses Amazon ALB	1	0	-0.17	-0.52	0.05%
198	JLDproductOption	Uses JSON-LD productOption	1	0	-0.17	-0.52	0.05%
199	SCHtrf31	Uses Schema trf31	1	0	-0.17	-0.52	0.05%
200	JLDadblockTrackingId	Uses JSON-LD adblockTrackingId	1	0	-0.17	-0.52	0.05%

---

Privacy Policy - Terms of Service - TopSEOFactors.com is an SEO Tool Lab property. SEO Tool Lab proudly owns and operates SEOToolLab.com , SEOVolatility.com , TopSEOFactors.com
Copyright 2021 SEO Tool Lab, Inc. All Rights Reserved.