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Top SEO Factors - 2022-09-12      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-09-12 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	44	17	-0.40	-0.64	95.18%
2	WAMovableInk	Wappalyzer - Uses Movable Ink	1	0	-0.40	-0.81	0.05%
3	CPZZZ100	Number of Top 100 Shared Factors Used	89	38	-0.37	-0.62	95.48%
4	WAtheTradeDesk	Wappalyzer - Uses theTradeDesk	1	0	-0.36	-0.71	0.05%
5	WAAkamaiBotManager	Wappalyzer - Uses Akamai Bot Manager	1	0	-0.35	-0.70	0.05%
6	WAAdobeAnalytics	Wappalyzer - Uses Adobe Analytics	1	0	-0.33	-0.79	0.05%
7	CPZZZ	Number of Factors Used	285	122	-0.33	-0.61	92.45%
8	LSI000	Number of Unique LSI Words Used	802	342	-0.33	-0.60	1.99%
9	WAMedallia	Wappalyzer - Uses Medallia	1	0	-0.32	-0.80	0.05%
10	WACooladata	Wappalyzer - Uses Cooladata	1	0	-0.32	-0.80	0.05%
11	WAUnpkg	Wappalyzer - Uses Unpkg	1	0	-0.32	-0.78	0.05%
12	CPZZZ200	Number of Top 200 Shared Factors Used	155	74	-0.31	-0.58	93.05%
13	ENT000a	Number of Distinct Entities Used	92	30	-0.30	-0.61	79.63%
14	WAAkamai	Wappalyzer - Uses Akamai	1	0	-0.29	-0.61	0.05%
15	WABloomreachDiscovery	Wappalyzer - Uses Bloomreach Discovery	1	0	-0.28	-0.70	0.05%
16	WAAdobeExperiencePlatformIdentityService	Wappalyzer - Uses Adobe Experience Platform Identity Service	1	0	-0.28	-0.70	0.10%
17	CP062	Ahrefs Referring Domains	25,170	212	-0.27	-0.41	16.44%
18	CP061	Ahrefs Referring Class C Addresses	4,304	86	-0.27	-0.42	16.54%
19	CP063	Ahrefs Referring IP Addresses	11,004	137	-0.27	-0.41	16.54%
20	WADynamicYield	Wappalyzer - Uses Dynamic Yield	1	0	-0.27	-0.85	0.05%
21	WAAdobeTarget	Wappalyzer - Uses Adobe Target	1	0	-0.27	-0.65	0.05%
22	WAGoogleCloudCDN	Wappalyzer - Uses Google Cloud CDN	1	0	-0.27	-0.70	0.05%
23	CP059	Ahrefs Rank	51	14	-0.27	-0.50	14.26%
24	CP067	Ahrefs Text Backlinks	11,189,914	39,560	-0.26	-0.37	16.24%
25	CP470	Variations in HTML Tags	64,601	238	-0.26	-0.53	96.13%
26	CP002	Ahrefs Backlinks	15,530,592	49,997	-0.26	-0.37	16.24%
27	CP064	Ahrefs Referring Pages	15,530,595	49,997	-0.26	-0.37	16.24%
28	CP134	Variations in Body Tags	58,630	217	-0.25	-0.54	93.29%
29	WATwitterAds	Wappalyzer - Uses Twitter Ads	1	0	-0.25	-0.59	0.10%
30	WAStylitics	Wappalyzer - Uses Stylitics	1	0	-0.25	-0.68	0.05%
31	WASkai	Wappalyzer - Uses Skai	1	0	-0.25	-0.53	0.05%
32	SCHhotel	Uses Schema hotel	1	0	-0.25	-0.72	0.05%
33	WAImpact	Wappalyzer - Uses Impact	1	0	-0.24	-0.66	0.10%
34	CP004	Ahrefs Dofollow Backlinks	9,691,661	34,437	-0.24	-0.38	15.85%
35	CP054	Ahrefs NoFollow Backlinks	1,497,985	5,617	-0.24	-0.36	16.39%
36	WADigiCert	Wappalyzer - Uses DigiCert	1	0	-0.24	-0.72	0.10%
37	WABugcrowd	Wappalyzer - Uses Bugcrowd	1	0	-0.24	-0.52	0.05%
38	JLDHotel	Uses JSON-LD Hotel	1	0	-0.24	-0.62	0.05%
39	WAAmazonAdvertising	Wappalyzer - Uses Amazon Advertising	1	0	-0.23	-0.75	0.10%
40	WAHSTS	Wappalyzer - Uses HSTS	1	0	-0.23	-0.68	0.15%
41	SCHbirthdate	Uses Schema birthdate	1	0	-0.23	-0.68	0.05%
42	WAOpinionLab	Wappalyzer - Uses OpinionLab	1	0	-0.23	-0.52	0.05%
43	WAAdobeDynamicMediaClassic	Wappalyzer - Uses Adobe Dynamic Media Classic	1	0	-0.23	-0.68	0.05%
44	WAAdobeExperiencePlatformLaunch	Wappalyzer - Uses Adobe Experience Platform Launch	1	0	-0.23	-0.78	0.05%
45	WAjQuerypjax	Wappalyzer - Uses jQuery-pjax	1	0	-0.23	-0.52	0.05%
46	SCHelectrician	Uses Schema electrician	1	0	-0.23	-0.68	0.05%
47	MDElectrician	Uses Microdata Electrician	1	0	-0.23	-0.63	0.05%
48	JLDbirthDate	Uses JSON-LD birthDate	1	0	-0.23	-0.68	0.05%
49	ENT009	Entities in Title Tag	6	3	-0.23	-0.50	71.73%
50	CP129	Variations in A Tags	5,363	28	-0.23	-0.48	91.36%
51	VAR000	Number of Unique Variations Used	18	6	-0.23	-0.46	1.64%
52	CPX010	Variations in Div Tags	33,273	133	-0.23	-0.49	93.05%
53	CP161	Variations in H1-H6 Tags	380	8	-0.23	-0.50	89.87%
54	CP157	Variations in H1, H2, and H3 Tags	290	7	-0.22	-0.50	89.87%
55	CP135	Body Tag Size Kilobytes	312	95	-0.22	-0.47	92.40%
56	WAEloqua	Wappalyzer - Uses Eloqua	1	0	-0.22	-0.65	0.05%
57	WAWindowsServer	Wappalyzer - Uses Windows Server	1	0	-0.22	-0.70	0.05%
58	SCHnumberofemployees	Uses Schema numberofemployees	1	0	-0.22	-0.52	0.05%
59	MDfoundingLocation	Uses Microdata foundingLocation	1	0	-0.22	-0.52	0.05%
60	WATealium	Wappalyzer - Uses Tealium	1	0	-0.22	-0.68	0.05%
61	WAEdgeCast	Wappalyzer - Uses EdgeCast	1	0	-0.22	-0.70	0.05%
62	WAIIS	Wappalyzer - Uses IIS	1	0	-0.22	-0.70	0.05%
63	MDfoundingDate	Uses Microdata foundingDate	1	0	-0.22	-0.52	0.05%
64	WABazaarvoiceCuration	Wappalyzer - Uses Bazaarvoice Curation	1	0	-0.22	-0.78	0.05%
65	MDnumberOfEmployees	Uses Microdata numberOfEmployees	1	0	-0.22	-0.52	0.05%
66	WAAzureCDN	Wappalyzer - Uses Azure CDN	1	0	-0.22	-0.70	0.05%
67	WAEmotion	Wappalyzer - Uses Emotion	1	0	-0.22	-0.52	0.05%
68	WAAzure	Wappalyzer - Uses Azure	1	0	-0.22	-0.70	0.05%
69	WAAppNexus	Wappalyzer - Uses AppNexus	1	0	-0.21	-0.56	0.10%
70	ENT018	Entities in Sentences	482	118	-0.21	-0.45	97.86%
71	ENT003	Entities in H2 Tags	42	8	-0.21	-0.51	78.54%
72	ENT001	Entities in the HTML Tag	1,613	379	-0.21	-0.46	97.57%
73	WALiveChat	Wappalyzer - Uses LiveChat	1	0	-0.21	-0.72	0.05%
74	WADecibel	Wappalyzer - Uses Decibel	1	0	-0.21	-0.80	0.05%
75	WAUpSellit	Wappalyzer - Uses UpSellit	1	0	-0.21	-0.80	0.05%
76	WABambuser	Wappalyzer - Uses Bambuser	1	0	-0.21	-0.52	0.05%
77	WAOneTrust	Wappalyzer - Uses OneTrust	1	0	-0.21	-0.69	0.05%
78	WAOracleInfinity	Wappalyzer - Uses Oracle Infinity	1	0	-0.21	-0.57	0.05%
79	CP045	Ahrefs Has Text Backlinks	1	1	-0.21	-0.52	16.00%
80	CP071	Variations in Search Result Display URL	17	1	-0.21	-0.48	76.35%
81	ENT004	Entities in H3 Tags	126	7	-0.21	-0.52	78.09%
82	CP097	Variations in Search Result Link Text	17	1	-0.21	-0.48	76.55%
83	CP153	Variations in H1 and H2 Tags	141	4	-0.21	-0.47	88.28%
84	CP017	Ahrefs Has Backlinks	1	1	-0.21	-0.52	16.05%
85	CP375	Variations in LI Tags	1,868	19	-0.21	-0.48	91.16%
86	CP019	Ahrefs Has Dofollow Backlinks	1	0	-0.21	-0.51	15.50%
87	CP465	Variations in P Tags	5,309	35	-0.21	-0.47	91.65%
88	DD015	DomDetailer Moz PA	70	47	-0.21	-0.46	24.24%
89	DI001	Average Exact Match Position	12,833	2,687	-0.20	-0.47	71.29%
90	CP458	Page Size Kilobytes	518	172	-0.20	-0.46	88.92%
91	CP038	Ahrefs Has NoFollow Backlinks	1	0	-0.20	-0.51	16.15%
92	DI004	Average Variation Position	15,833	5,123	-0.20	-0.44	79.53%
93	DI005	Variation Position Variance	9,459	2,413	-0.20	-0.43	81.32%
94	CPXX888	Number of HTML Tags	2,900	981	-0.20	-0.48	90.46%
95	CKWD001	Clean Keyword Density in the HTML Tag	203	3	-0.20	-0.45	78.09%
96	DD010	DomDetailer Majestic Referring Subnets	65,036	16,057	-0.20	-0.26	25.43%
97	DI002	Exact Match Position Variance	9,110	1,123	-0.20	-0.46	66.72%
98	DD006	DomDetailer Majestic IPs	259,618	55,415	-0.20	-0.26	25.68%
99	WABazaarvoiceReviews	Wappalyzer - Uses Bazaarvoice Reviews	1	0	-0.20	-0.51	0.05%
100	JLDPerformingGroup	Uses JSON-LD PerformingGroup	1	0	-0.20	-0.70	0.05%
101	WAEnsighten	Wappalyzer - Uses Ensighten	1	0	-0.20	-0.85	0.05%
102	WALivePerson	Wappalyzer - Uses LivePerson	1	0	-0.20	-0.85	0.05%
103	WAPubSubJS	Wappalyzer - Uses PubSubJS	1	0	-0.20	-0.70	0.05%
104	WAQuantumMetric	Wappalyzer - Uses Quantum Metric	1	0	-0.20	-0.70	0.05%
105	WASailthru	Wappalyzer - Uses Sailthru	1	0	-0.20	-0.85	0.05%
106	WAClearbitReveal	Wappalyzer - Uses Clearbit Reveal	1	0	-0.20	-0.70	0.05%
107	SCHperforminggroup	Uses Schema performinggroup	1	0	-0.20	-0.70	0.05%
108	WAKlarnaCheckout	Wappalyzer - Uses Klarna Checkout	1	0	-0.20	-0.52	0.05%
109	WABlueTriangle	Wappalyzer - Uses Blue Triangle	1	0	-0.20	-0.85	0.05%
110	CP070	Ahrefs Word Count	3,721	1,400	-0.20	-0.45	12.07%
111	CP127	Variations in A Tag HREF Attributes	2,708	52	-0.20	-0.44	90.46%
112	DD008	DomDetailer Majestic Referring Domains	1,655,221	321,974	-0.20	-0.26	25.68%
113	CP475	Term Frequency	6	3	-0.20	-0.45	90.96%
114	CP469	Variations in Sentences	4,680	26	-0.20	-0.44	89.02%
115	CP127b	Variations in Distinct A Tag HREF Attributes	1,982	35	-0.20	-0.44	90.91%
116	CP134a	Exact Matches in Body Tag	64,318	48	-0.20	-0.43	89.52%
117	CP470a	Exact Matches in the HTML Tag	142,612	79	-0.20	-0.43	88.82%
118	CP128	Variations in ALT Attributes	355	8	-0.20	-0.44	88.28%
119	WACloudflareBotManagement	Wappalyzer - Uses Cloudflare Bot Management	1	0	-0.20	-0.56	0.10%
120	MDLegalService	Uses Microdata LegalService	1	0	-0.20	-0.68	0.10%
121	DD013	DomDetailer Moz DA	85	47	-0.19	-0.44	23.30%
122	CP465c	Variations in Script Tags	6,783	41	-0.19	-0.45	92.20%
123	CP492b	Unabridged Word Count	5,994	1,881	-0.19	-0.43	87.88%
124	CP140	Clean Text Kilobytes	35	12	-0.19	-0.42	88.23%
125	CP492	Word Count	4,897	1,493	-0.19	-0.42	87.13%
126	WAGoogleCloud	Wappalyzer - Uses Google Cloud	1	0	-0.19	-0.52	0.05%
127	WAVerifone2Checkout	Wappalyzer - Uses Verifone 2Checkout	1	0	-0.19	-0.70	0.05%
128	JLDuserInteractionCount	Uses JSON-LD userInteractionCount	1	0	-0.19	-0.70	0.05%
129	WAHCLCommerce	Wappalyzer - Uses HCL Commerce	1	0	-0.19	-0.70	0.05%
130	WAScrollMagic	Wappalyzer - Uses ScrollMagic	1	0	-0.19	-0.61	0.05%
131	MDvatID	Uses Microdata vatID	1	0	-0.19	-0.52	0.10%
132	DD005	DomDetailer Majestic CF	65	38	-0.19	-0.44	23.85%
133	CP005	Ahrefs Domain Rating	89	45	-0.19	-0.44	14.01%
134	CP160	Leading Variations in H1-H6 Tags	43	2	-0.19	-0.44	87.68%
135	CP999	Variations in Search Result URL Path	9	1	-0.19	-0.44	71.83%
136	WAPodsights	Wappalyzer - Uses Podsights	1	0	-0.19	-0.50	0.15%
137	CP488	Keywords in pages top 10 most used phrases	21	2	-0.19	-0.46	81.07%
138	DD016	DomDetailer Moz Rank	8	5	-0.19	-0.43	23.00%
139	CP156	Leading Variations in H1, H2, and H3 Tags	31	1	-0.19	-0.44	87.28%
140	CP481	Variations in the Title Tag	18	1	-0.19	-0.42	74.47%
141	WAPrebid	Wappalyzer - Uses Prebid	1	0	-0.19	-0.54	0.10%
142	MDfounder	Uses Microdata founder	1	0	-0.19	-0.52	0.10%
143	CPJLD086	Has JSON-LD FinancialProduct	1	0	-0.18	-0.60	2.04%
144	DD012	DomDetailer Majestic TF	62	29	-0.18	-0.42	23.75%
145	CP165	Variations in H2 Tags	121	3	-0.18	-0.45	89.02%
146	CP050	Ahrefs Internal Links	519	143	-0.18	-0.40	16.94%
147	GD001	Variation Density in Top 30KB	309	2	-0.18	-0.44	81.12%
148	WABluecore	Wappalyzer - Uses Bluecore	1	0	-0.18	-0.70	0.05%
149	WALytics	Wappalyzer - Uses Lytics	1	0	-0.18	-0.65	0.05%
150	JLDPriceSpecification	Uses JSON-LD PriceSpecification	1	0	-0.18	-0.61	0.05%
151	WASvelte	Wappalyzer - Uses Svelte	1	0	-0.18	-0.41	0.05%
152	RDFafunction	Uses RDFa function	1	0	-0.18	-0.52	0.15%
153	SCHfunction	Uses Schema function	1	0	-0.18	-0.52	0.15%
154	SCHvatid	Uses Schema vatid	1	0	-0.18	-0.52	0.10%
155	JLDeventAttendanceMode	Uses JSON-LD eventAttendanceMode	1	0	-0.18	-0.52	0.10%
156	SCHeventattendancemode	Uses Schema eventattendancemode	1	0	-0.18	-0.52	0.10%
157	SCHlegalservice	Uses Schema legalservice	1	0	-0.18	-0.55	0.15%
158	CP487	Keywords in pages top 5 most used phrases	10	1	-0.18	-0.46	81.07%
159	CP425	Number of HTTPS Links	590	167	-0.18	-0.41	85.59%
160	CP471	Variations in Span Tags	814	9	-0.18	-0.42	91.46%
161	DD002	DomDetailer Facebook Shares	9,563,500	-5,221,399	-0.18	-0.29	25.09%
162	ENT002	Entities in H1 Tags	9	2	-0.18	-0.42	66.32%
163	JLDofferedBy	Uses JSON-LD offeredBy	1	0	-0.18	-0.54	0.10%
164	SCHofferedby	Uses Schema offeredby	1	0	-0.18	-0.54	0.10%
165	ENT010	Title Tag Has Entities	1	1	-0.18	-0.45	56.78%
166	CP159a	Exact Matches in H1-H6 Tags	702	2	-0.18	-0.43	86.44%
167	CP410	Number of DoFollow Links	582	165	-0.18	-0.40	85.20%
168	CP468	Number of Sentences	331	63	-0.18	-0.39	86.04%
169	CP137	Variations in the Canonical URL	49	1	-0.18	-0.43	77.60%
170	CP435	Number of Links	591	171	-0.18	-0.40	85.89%
171	DI003	Exact Match Clustering Score	49	18	-0.18	-0.45	62.89%
172	CP484	Leading Variations in Title Tag	1	0	-0.18	-0.47	77.50%
173	WAExtole	Wappalyzer - Uses Extole	1	0	-0.18	-0.61	0.10%
174	SCHmap	Uses Schema map	1	0	-0.17	-0.52	0.10%
175	JLDMap	Uses JSON-LD Map	1	0	-0.17	-0.52	0.10%
176	WAFullStory	Wappalyzer - Uses FullStory	1	0	-0.17	-0.45	0.10%
177	GD004	Exact Matches in Top 30KB	4,681	6	-0.17	-0.41	64.33%
178	CP431	Number of Internal Links	578	152	-0.17	-0.40	85.94%
179	WAMicrosoftAdvertising	Wappalyzer - Uses Microsoft Advertising	1	0	-0.17	-0.43	0.15%
180	CP048	Ahrefs Image Backlinks	2,277,429	8,270	-0.17	-0.38	14.16%
181	CPXR018	Variations in Nav Tags	6,894	23	-0.17	-0.42	86.44%
182	CP007	Ahrefs External Links	254	27	-0.17	-0.35	16.49%
183	CP152	Variations in H1 Tags	19	1	-0.17	-0.40	76.45%
184	CP113	Variations in Search Result URL	18	1	-0.17	-0.42	73.32%
185	CP151	Leading Variations in H1 Tags	1	0	-0.17	-0.45	75.81%
186	WASnowplowAnalytics	Wappalyzer - Uses Snowplow Analytics	1	0	-0.17	-0.52	0.05%
187	WATruValidate	Wappalyzer - Uses TruValidate	1	0	-0.17	-0.46	0.05%
188	MDcommentText	Uses Microdata commentText	1	0	-0.17	-0.41	0.05%
189	SCHseektoaction	Uses Schema seektoaction	1	0	-0.17	-0.52	0.05%
190	WASAPCommerceCloud	Wappalyzer - Uses SAP Commerce Cloud	1	0	-0.17	-0.80	0.05%
191	WAAmazonALB	Wappalyzer - Uses Amazon ALB	1	0	-0.17	-0.52	0.05%
192	WAcryptojs	Wappalyzer - Uses crypto-js	1	0	-0.17	-0.52	0.05%
193	JLDOccupationAggregation	Uses JSON-LD OccupationAggregation	1	0	-0.17	-0.41	0.05%
194	WAGoogleCloudTrace	Wappalyzer - Uses Google Cloud Trace	1	0	-0.17	-0.52	0.05%
195	WARedisObjectCache	Wappalyzer - Uses Redis Object Cache	1	0	-0.17	-0.52	0.05%
196	SCHcommenttext	Uses Schema commenttext	1	0	-0.17	-0.41	0.05%
197	WAClickTale	Wappalyzer - Uses ClickTale	1	0	-0.17	-0.52	0.05%
198	WALiveRampDPM	Wappalyzer - Uses LiveRamp DPM	1	0	-0.17	-0.52	0.05%
199	SCHoccupationaggregation	Uses Schema occupationaggregation	1	0	-0.17	-0.41	0.05%
200	MDcreator	Uses Microdata creator	1	0	-0.17	-0.41	0.05%

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