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Top SEO Factors - 2022-09-11      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-09-11 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	44	17	-0.40	-0.63	95.40%
2	CPZZZ100	Number of Top 100 Shared Factors Used	89	39	-0.36	-0.62	95.55%
3	LSI000	Number of Unique LSI Words Used	802	354	-0.34	-0.61	1.26%
4	CPZZZ	Number of Factors Used	285	123	-0.33	-0.61	92.67%
5	MDprice	Uses Microdata price	1	0	-0.32	-0.90	0.05%
6	CPZZZ200	Number of Top 200 Shared Factors Used	155	75	-0.31	-0.58	92.97%
7	ENT000a	Number of Distinct Entities Used	92	30	-0.30	-0.61	79.17%
8	WAAppNexus	Wappalyzer - Uses AppNexus	1	0	-0.29	-0.70	0.05%
9	CP062	Ahrefs Referring Domains	25,170	215	-0.28	-0.41	16.08%
10	CP063	Ahrefs Referring IP Addresses	11,004	138	-0.27	-0.41	16.18%
11	CP061	Ahrefs Referring Class C Addresses	4,304	87	-0.27	-0.42	16.18%
12	CP059	Ahrefs Rank	51	15	-0.27	-0.52	14.00%
13	WAGoogleCloudCDN	Wappalyzer - Uses Google Cloud CDN	1	0	-0.27	-0.70	0.05%
14	WAHSTS	Wappalyzer - Uses HSTS	1	0	-0.27	-0.60	0.05%
15	CP067	Ahrefs Text Backlinks	11,189,914	40,974	-0.26	-0.37	15.87%
16	CP002	Ahrefs Backlinks	15,530,592	51,965	-0.26	-0.37	15.87%
17	CP064	Ahrefs Referring Pages	15,530,595	51,965	-0.26	-0.37	15.87%
18	SCHmap	Uses Schema map	1	0	-0.26	-0.74	0.05%
19	JLDMap	Uses JSON-LD Map	1	0	-0.26	-0.74	0.05%
20	MDavailability	Uses Microdata availability	1	0	-0.26	-0.84	0.05%
21	CP470	Variations in HTML Tags	64,601	238	-0.26	-0.53	95.96%
22	CP134	Variations in Body Tags	58,630	217	-0.25	-0.54	93.12%
23	SCHhotel	Uses Schema hotel	1	0	-0.25	-0.72	0.05%
24	CP004	Ahrefs Dofollow Backlinks	9,691,661	35,892	-0.25	-0.38	15.47%
25	CP054	Ahrefs NoFollow Backlinks	1,497,985	5,652	-0.25	-0.37	15.98%
26	JLDHotel	Uses JSON-LD Hotel	1	0	-0.24	-0.62	0.05%
27	VAR000	Number of Unique Variations Used	18	8	-0.24	-0.46	1.01%
28	SCHelectrician	Uses Schema electrician	1	0	-0.23	-0.68	0.05%
29	MDElectrician	Uses Microdata Electrician	1	0	-0.23	-0.63	0.05%
30	ENT009	Entities in Title Tag	6	3	-0.23	-0.50	71.23%
31	CP129	Variations in A Tags	5,363	27	-0.23	-0.48	91.35%
32	CP161	Variations in H1-H6 Tags	380	8	-0.22	-0.50	89.79%
33	CPX010	Variations in Div Tags	33,273	133	-0.22	-0.49	92.82%
34	CP157	Variations in H1, H2, and H3 Tags	290	7	-0.22	-0.50	89.74%
35	CP135	Body Tag Size Kilobytes	312	96	-0.22	-0.47	92.06%
36	SCHnumberofemployees	Uses Schema numberofemployees	1	0	-0.22	-0.52	0.05%
37	WAAmazonAdvertising	Wappalyzer - Uses Amazon Advertising	1	0	-0.22	-0.85	0.05%
38	WAEmotion	Wappalyzer - Uses Emotion	1	0	-0.22	-0.52	0.05%
39	MDnumberOfEmployees	Uses Microdata numberOfEmployees	1	0	-0.22	-0.52	0.05%
40	SCHfoundinglocation	Uses Schema foundinglocation	1	0	-0.22	-0.52	0.05%
41	SCHvatid	Uses Schema vatid	1	0	-0.22	-0.52	0.05%
42	MDvatID	Uses Microdata vatID	1	0	-0.22	-0.52	0.05%
43	MDfoundingLocation	Uses Microdata foundingLocation	1	0	-0.22	-0.52	0.05%
44	MDfoundingDate	Uses Microdata foundingDate	1	0	-0.22	-0.52	0.05%
45	MDLegalService	Uses Microdata LegalService	1	0	-0.22	-0.90	0.05%
46	WASendgrid	Wappalyzer - Uses Sendgrid	1	0	-0.22	-0.53	0.05%
47	ENT018	Entities in Sentences	482	118	-0.21	-0.45	97.88%
48	ENT003	Entities in H2 Tags	42	8	-0.21	-0.51	77.96%
49	ENT001	Entities in the HTML Tag	1,613	379	-0.21	-0.46	97.37%
50	CP045	Ahrefs Has Text Backlinks	1	1	-0.21	-0.53	15.62%
51	JLDeventAttendanceMode	Uses JSON-LD eventAttendanceMode	1	0	-0.21	-0.52	0.05%
52	WARubiconProject	Wappalyzer - Uses Rubicon Project	1	0	-0.21	-0.70	0.05%
53	WACookieHub	Wappalyzer - Uses CookieHub	1	0	-0.21	-0.70	0.05%
54	WALiveChat	Wappalyzer - Uses LiveChat	1	0	-0.21	-0.72	0.05%
55	SCHeventattendancemode	Uses Schema eventattendancemode	1	0	-0.21	-0.52	0.05%
56	WATripleLift	Wappalyzer - Uses TripleLift	1	0	-0.21	-0.70	0.05%
57	WAjQuery	Wappalyzer - Uses jQuery	1	1	-0.21	-0.69	0.05%
58	CP019	Ahrefs Has Dofollow Backlinks	1	1	-0.21	-0.52	15.12%
59	ENT004	Entities in H3 Tags	126	7	-0.21	-0.52	77.55%
60	CP071	Variations in Search Result Display URL	17	1	-0.21	-0.48	75.99%
61	CP017	Ahrefs Has Backlinks	1	1	-0.21	-0.52	15.67%
62	CP097	Variations in Search Result Link Text	17	1	-0.21	-0.48	76.14%
63	CP153	Variations in H1 and H2 Tags	141	4	-0.21	-0.48	88.12%
64	DD015	DomDetailer Moz PA	70	47	-0.21	-0.47	24.57%
65	CP375	Variations in LI Tags	1,868	19	-0.21	-0.48	90.95%
66	CP465	Variations in P Tags	5,309	35	-0.21	-0.47	91.81%
67	CP038	Ahrefs Has NoFollow Backlinks	1	0	-0.20	-0.52	15.72%
68	CP070	Ahrefs Word Count	3,721	1,446	-0.20	-0.46	11.73%
69	DI001	Average Exact Match Position	12,833	2,671	-0.20	-0.47	71.44%
70	CP458	Page Size Kilobytes	466	171	-0.20	-0.46	88.88%
71	DD010	DomDetailer Majestic Referring Subnets	65,036	16,335	-0.20	-0.27	25.48%
72	DI005	Variation Position Variance	9,459	2,415	-0.20	-0.43	81.45%
73	DD006	DomDetailer Majestic IPs	259,618	56,169	-0.20	-0.26	25.73%
74	DI004	Average Variation Position	15,833	5,116	-0.20	-0.44	79.93%
75	CKWD001	Clean Keyword Density in the HTML Tag	203	3	-0.20	-0.45	78.11%
76	DD008	DomDetailer Majestic Referring Domains	1,655,221	325,029	-0.20	-0.27	25.78%
77	CPXX888	Number of HTML Tags	2,900	975	-0.20	-0.47	90.24%
78	WATikTokPixel	Wappalyzer - Uses TikTok Pixel	1	0	-0.20	-0.42	0.05%
79	SCHperforminggroup	Uses Schema performinggroup	1	0	-0.20	-0.70	0.05%
80	JLDPerformingGroup	Uses JSON-LD PerformingGroup	1	0	-0.20	-0.70	0.05%
81	WAPodsights	Wappalyzer - Uses Podsights	1	0	-0.20	-0.70	0.05%
82	DI002	Exact Match Position Variance	9,110	1,115	-0.20	-0.46	66.84%
83	CP469	Variations in Sentences	4,680	26	-0.20	-0.44	88.98%
84	CP134a	Exact Matches in Body Tag	64,318	48	-0.20	-0.43	89.18%
85	CP475	Term Frequency	6	3	-0.20	-0.45	91.00%
86	CP127	Variations in A Tag HREF Attributes	2,708	52	-0.20	-0.43	90.29%
87	CP127b	Variations in Distinct A Tag HREF Attributes	1,982	35	-0.20	-0.43	90.80%
88	CP470a	Exact Matches in the HTML Tag	142,612	80	-0.20	-0.43	88.62%
89	DD013	DomDetailer Moz DA	85	47	-0.20	-0.44	23.51%
90	CP128	Variations in ALT Attributes	355	8	-0.20	-0.44	88.02%
91	CP005	Ahrefs Domain Rating	89	47	-0.19	-0.45	13.80%
92	CP465c	Variations in Script Tags	6,783	41	-0.19	-0.45	91.96%
93	CP492b	Unabridged Word Count	5,994	1,879	-0.19	-0.43	87.97%
94	DD005	DomDetailer Majestic CF	65	38	-0.19	-0.45	23.91%
95	CP140	Clean Text Kilobytes	35	12	-0.19	-0.43	88.32%
96	CP492	Word Count	4,897	1,497	-0.19	-0.42	87.16%
97	WAGoogleCloud	Wappalyzer - Uses Google Cloud	1	0	-0.19	-0.52	0.05%
98	JLDuserInteractionCount	Uses JSON-LD userInteractionCount	1	0	-0.19	-0.70	0.05%
99	WAScrollMagic	Wappalyzer - Uses ScrollMagic	1	0	-0.19	-0.61	0.05%
100	DD016	DomDetailer Moz Rank	8	5	-0.19	-0.43	23.21%
101	DD012	DomDetailer Majestic TF	62	30	-0.19	-0.43	23.86%
102	CP999	Variations in Search Result URL Path	9	1	-0.19	-0.43	71.54%
103	CP488	Keywords in pages top 10 most used phrases	21	2	-0.19	-0.46	81.80%
104	CP160	Leading Variations in H1-H6 Tags	43	2	-0.19	-0.44	87.41%
105	MDfounder	Uses Microdata founder	1	0	-0.19	-0.52	0.10%
106	SCHofferedby	Uses Schema offeredby	1	0	-0.19	-0.56	0.10%
107	JLDofferedBy	Uses JSON-LD offeredBy	1	0	-0.19	-0.56	0.10%
108	WANodejs	Wappalyzer - Uses Node.js	1	0	-0.18	-0.52	0.10%
109	CP481	Variations in the Title Tag	18	1	-0.18	-0.42	74.32%
110	CP156	Leading Variations in H1, H2, and H3 Tags	31	1	-0.18	-0.44	86.96%
111	CP165	Variations in H2 Tags	121	3	-0.18	-0.45	88.73%
112	CPJLD086	Has JSON-LD FinancialProduct	1	0	-0.18	-0.59	2.17%
113	CP050	Ahrefs Internal Links	519	147	-0.18	-0.40	16.53%
114	DD002	DomDetailer Facebook Shares	9,563,500	-5,297,003	-0.18	-0.30	25.28%
115	WAGoogleOptimize	Wappalyzer - Uses Google Optimize	1	0	-0.18	-0.56	0.05%
116	JLDPriceSpecification	Uses JSON-LD PriceSpecification	1	0	-0.18	-0.61	0.05%
117	JLDBuyAction	Uses JSON-LD BuyAction	1	0	-0.18	-0.61	0.05%
118	JLDdayOfWeek	Uses JSON-LD dayOfWeek	1	0	-0.18	-0.51	0.05%
119	SCHbuyaction	Uses Schema buyaction	1	0	-0.18	-0.61	0.05%
120	GD001	Variation Density in Top 30KB	309	2	-0.18	-0.44	81.19%
121	CP487	Keywords in pages top 5 most used phrases	10	1	-0.18	-0.46	81.80%
122	ENT002	Entities in H1 Tags	9	2	-0.18	-0.42	66.08%
123	CP425	Number of HTTPS Links	590	166	-0.18	-0.41	85.09%
124	CP468	Number of Sentences	331	63	-0.18	-0.39	85.69%
125	CP471	Variations in Span Tags	814	9	-0.18	-0.41	91.20%
126	CP159a	Exact Matches in H1-H6 Tags	702	2	-0.18	-0.43	86.35%
127	ENT010	Title Tag Has Entities	1	1	-0.18	-0.45	56.72%
128	CP137	Variations in the Canonical URL	49	2	-0.18	-0.43	77.45%
129	CP410	Number of DoFollow Links	582	164	-0.18	-0.40	84.78%
130	JLDinteractionType	Uses JSON-LD interactionType	1	0	-0.17	-0.61	0.10%
131	CP435	Number of Links	591	170	-0.17	-0.40	85.59%
132	CP484	Leading Variations in Title Tag	1	0	-0.17	-0.46	77.35%
133	DI003	Exact Match Clustering Score	49	18	-0.17	-0.45	63.04%
134	CP048	Ahrefs Image Backlinks	2,277,429	8,324	-0.17	-0.38	13.95%
135	GD004	Exact Matches in Top 30KB	4,681	6	-0.17	-0.41	64.11%
136	CP007	Ahrefs External Links	254	27	-0.17	-0.35	16.13%
137	CP431	Number of Internal Links	578	151	-0.17	-0.40	85.64%
138	SCHpublishingprinciples	Uses Schema publishingprinciples	1	0	-0.17	-0.55	0.10%
139	JLDpublishingPrinciples	Uses JSON-LD publishingPrinciples	1	0	-0.17	-0.55	0.10%
140	CPXR018	Variations in Nav Tags	6,894	23	-0.17	-0.41	86.20%
141	DD007	DomDetailer Majestic Links	114,614,595	-887,196	-0.17	-0.15	24.47%
142	CP152	Variations in H1 Tags	19	1	-0.17	-0.40	76.39%
143	CP113	Variations in Search Result URL	18	1	-0.17	-0.42	72.90%
144	WACrazyEgg	Wappalyzer - Uses Crazy Egg	1	0	-0.17	-0.71	0.05%
145	RDFaid	Uses RDFa id	1	0	-0.17	-0.52	0.05%
146	WAGooglePublisherTag	Wappalyzer - Uses Google Publisher Tag	1	0	-0.17	-0.64	0.05%
147	SCHdateline	Uses Schema dateline	1	0	-0.17	-0.52	0.05%
148	WAstyledcomponents	Wappalyzer - Uses styled-components	1	0	-0.17	-0.56	0.10%
149	WAMicrosoftAdvertising	Wappalyzer - Uses Microsoft Advertising	1	0	-0.17	-0.50	0.05%
150	WAPubMatic	Wappalyzer - Uses PubMatic	1	0	-0.17	-0.57	0.05%
151	JLDTheaterGroup	Uses JSON-LD TheaterGroup	1	0	-0.17	-0.46	0.05%
152	WPTbetheme	Uses WordPress Theme betheme	1	0	-0.17	-0.52	0.05%
153	MDstarRating	Uses Microdata starRating	1	0	-0.17	-0.52	0.05%
154	SCHtheatergroup	Uses Schema theatergroup	1	0	-0.17	-0.46	0.05%
155	WAFacebookPixel	Wappalyzer - Uses Facebook Pixel	1	1	-0.17	-0.48	0.05%
156	WALodash	Wappalyzer - Uses Lodash	1	0	-0.17	-0.64	0.05%
157	JLDMedicalBusiness	Uses JSON-LD MedicalBusiness	1	0	-0.17	-0.41	0.05%
158	JLDcommentCount	Uses JSON-LD commentCount	1	0	-0.17	-0.52	0.05%
159	SCHprimaryimageofpage	Uses Schema primaryimageofpage	1	0	-0.17	-0.52	0.05%
160	JLDhonorificSuffix	Uses JSON-LD honorificSuffix	1	0	-0.17	-0.52	0.05%
161	SCHoccupationaggregation	Uses Schema occupationaggregation	1	0	-0.17	-0.41	0.05%
162	WPTNewspaper	Uses WordPress Theme Newspaper	1	0	-0.17	-0.52	0.05%
163	WARedisObjectCache	Wappalyzer - Uses Redis Object Cache	1	0	-0.17	-0.52	0.05%
164	JLDdateline	Uses JSON-LD dateline	1	0	-0.17	-0.52	0.05%
165	SCHstarrating	Uses Schema starrating	1	0	-0.17	-0.52	0.05%
166	WACriteo	Wappalyzer - Uses Criteo	1	0	-0.17	-0.56	0.05%
167	JLDpostOfficeBoxNumber	Uses JSON-LD postOfficeBoxNumber	1	0	-0.17	-0.52	0.05%
168	SCHhonorificsuffix	Uses Schema honorificsuffix	1	0	-0.17	-0.52	0.05%
169	JLDprimaryImageOfPage	Uses JSON-LD primaryImageOfPage	1	0	-0.17	-0.52	0.05%
170	SCHmedicalbusiness	Uses Schema medicalbusiness	1	0	-0.17	-0.41	0.05%
171	JLDOccupationAggregation	Uses JSON-LD OccupationAggregation	1	0	-0.17	-0.41	0.05%
172	WARedis	Wappalyzer - Uses Redis	1	0	-0.17	-0.52	0.05%
173	WPTbridge	Uses WordPress Theme bridge	1	0	-0.17	-0.41	0.05%
174	CP072	Variations in Search Result Document File Name	8	1	-0.17	-0.42	59.45%
175	CP151	Leading Variations in H1 Tags	1	0	-0.17	-0.45	75.53%
176	CPXR003	Number of Heading Tags	219	21	-0.17	-0.41	88.52%
177	CP052	Ahrefs Linked Root Domains	29	7	-0.17	-0.40	15.42%
178	CP057	Ahrefs Page Size	89,944	29,325	-0.17	-0.37	11.38%
179	ENT008	Entities in Meta Description Tag	10	3	-0.17	-0.42	67.44%
180	DD014	DomDetailer Moz Links	61,664,681	1,717,170	-0.17	-0.22	24.82%
181	CP032	Ahrefs Has Image Backlinks	1	0	-0.17	-0.45	13.30%
182	CP426	Number of Images	96	30	-0.17	-0.38	85.84%
183	WAVideoJS	Wappalyzer - Uses VideoJS	1	0	-0.17	-0.43	0.10%
184	CP169	Variations in H3 Tags	149	3	-0.16	-0.42	87.31%
185	SCHparentorganization	Uses Schema parentorganization	1	0	-0.16	-0.56	0.15%
186	JLDparentOrganization	Uses JSON-LD parentOrganization	1	0	-0.16	-0.56	0.15%
187	JLDthumbnail	Uses JSON-LD thumbnail	1	0	-0.16	-0.56	0.15%
188	JLDmainEntity	Uses JSON-LD mainEntity	1	0	-0.16	-0.52	0.15%
189	CP381	Variations in Meta Description	40	1	-0.16	-0.41	77.70%
190	SCHname	Uses Schema name	1	1	-0.16	-0.47	0.86%
191	JLDWebPageElement	Uses JSON-LD WebPageElement	1	0	-0.16	-0.58	0.20%
192	CP056	Ahrefs Pages	6	2	-0.16	-0.35	15.93%
193	CP427	Number of Images with ALT Text	72	19	-0.16	-0.37	84.98%
194	JLDlastReviewed	Uses JSON-LD lastReviewed	1	0	-0.16	-0.50	0.30%
195	SCHlastreviewed	Uses Schema lastreviewed	1	0	-0.16	-0.50	0.30%
196	GD003	Variation Count in Top 30KB	5,520	37	-0.16	-0.39	73.96%
197	CPXR24	Number of P Tags	141	38	-0.16	-0.38	81.34%
198	RDFaRegion	Uses RDFa Region	1	0	-0.16	-0.52	0.15%
199	MDsignificantLinks	Uses Microdata significantLinks	1	0	-0.16	-0.52	0.05%
200	JLDcolleague	Uses JSON-LD colleague	1	0	-0.16	-0.52	0.05%

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