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Top SEO Factors - 2022-09-10      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-09-10 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	44	18	-0.40	-0.63	95.50%
2	CPZZZ100	Number of Top 100 Shared Factors Used	89	40	-0.36	-0.62	95.75%
3	LSI000	Number of Unique LSI Words Used	802	368	-0.36	-0.63	0.56%
4	CPZZZ	Number of Factors Used	255	123	-0.33	-0.61	92.51%
5	CPZZZ200	Number of Top 200 Shared Factors Used	155	76	-0.31	-0.58	93.02%
6	ENT000a	Number of Distinct Entities Used	92	30	-0.30	-0.61	78.90%
7	CP062	Ahrefs Referring Domains	25,170	245	-0.29	-0.42	14.78%
8	CP063	Ahrefs Referring IP Addresses	11,004	153	-0.28	-0.42	14.88%
9	CP061	Ahrefs Referring Class C Addresses	4,304	97	-0.28	-0.43	14.88%
10	JLDmainEntityOfPage	Uses JSON-LD mainEntityOfPage	1	0	-0.28	-0.71	0.05%
11	CP059	Ahrefs Rank	51	16	-0.28	-0.53	12.75%
12	CP067	Ahrefs Text Backlinks	11,189,914	45,189	-0.27	-0.38	14.57%
13	CP064	Ahrefs Referring Pages	15,530,595	57,600	-0.27	-0.38	14.57%
14	CP002	Ahrefs Backlinks	15,530,592	57,600	-0.27	-0.38	14.57%
15	CP054	Ahrefs NoFollow Backlinks	1,497,985	6,254	-0.26	-0.38	14.68%
16	CP470	Variations in HTML Tags	64,601	240	-0.26	-0.54	96.00%
17	SCHmap	Uses Schema map	1	0	-0.26	-0.74	0.05%
18	JLDMap	Uses JSON-LD Map	1	0	-0.26	-0.74	0.05%
19	JLDSiteNavigationElement	Uses JSON-LD SiteNavigationElement	1	0	-0.26	-0.70	0.05%
20	CP004	Ahrefs Dofollow Backlinks	9,691,661	39,679	-0.26	-0.40	14.17%
21	CP134	Variations in Body Tags	58,630	216	-0.25	-0.54	93.83%
22	JLDparentOrganization	Uses JSON-LD parentOrganization	1	0	-0.25	-0.70	0.05%
23	SCHhotel	Uses Schema hotel	1	0	-0.25	-0.72	0.05%
24	SCHparentorganization	Uses Schema parentorganization	1	0	-0.25	-0.70	0.05%
25	JLDHotel	Uses JSON-LD Hotel	1	0	-0.24	-0.62	0.05%
26	SCHproduct	Uses Schema product	1	0	-0.23	-0.57	0.05%
27	MDElectrician	Uses Microdata Electrician	1	0	-0.23	-0.63	0.05%
28	JLDid	Uses JSON-LD id	1	0	-0.23	-0.52	0.10%
29	SCHelectrician	Uses Schema electrician	1	0	-0.23	-0.68	0.05%
30	JLDProduct	Uses JSON-LD Product	1	0	-0.23	-0.57	0.05%
31	ENT009	Entities in Title Tag	6	3	-0.23	-0.50	70.90%
32	CPX010	Variations in Div Tags	33,273	134	-0.23	-0.49	92.86%
33	CP129	Variations in A Tags	5,363	27	-0.23	-0.48	92.16%
34	CP161	Variations in H1-H6 Tags	380	8	-0.22	-0.50	90.38%
35	SCHpricerange	Uses Schema pricerange	1	0	-0.22	-0.64	0.15%
36	CP135	Body Tag Size Kilobytes	282	96	-0.22	-0.47	92.16%
37	CP157	Variations in H1, H2, and H3 Tags	290	7	-0.22	-0.50	90.33%
38	JLDState	Uses JSON-LD State	1	0	-0.22	-0.80	0.05%
39	SCHstate	Uses Schema state	1	0	-0.22	-0.80	0.05%
40	VAR000	Number of Unique Variations Used	18	7	-0.22	-0.48	0.40%
41	CP019	Ahrefs Has Dofollow Backlinks	1	1	-0.22	-0.54	13.82%
42	CP038	Ahrefs Has NoFollow Backlinks	1	1	-0.22	-0.54	14.32%
43	CP045	Ahrefs Has Text Backlinks	1	1	-0.21	-0.54	14.27%
44	ENT018	Entities in Sentences	482	119	-0.21	-0.45	97.87%
45	ENT003	Entities in H2 Tags	42	8	-0.21	-0.51	77.68%
46	CP017	Ahrefs Has Backlinks	1	1	-0.21	-0.54	14.32%
47	JLDBrand	Uses JSON-LD brand	1	0	-0.21	-0.70	0.10%
48	ENT001	Entities in the HTML Tag	1,613	385	-0.21	-0.46	97.42%
49	SCHworstrating	Uses Schema worstrating	1	0	-0.21	-0.66	0.10%
50	SCHmainentityofpage	Uses Schema mainentityofpage	1	0	-0.21	-0.65	0.05%
51	SCHeventattendancemode	Uses Schema eventattendancemode	1	0	-0.21	-0.52	0.05%
52	ENT004	Entities in H3 Tags	126	7	-0.21	-0.52	77.18%
53	CP071	Variations in Search Result Display URL	17	1	-0.21	-0.48	75.66%
54	CP097	Variations in Search Result Link Text	17	1	-0.21	-0.48	75.81%
55	CP153	Variations in H1 and H2 Tags	141	4	-0.21	-0.48	88.46%
56	CP465	Variations in P Tags	5,309	35	-0.21	-0.47	91.75%
57	CP375	Variations in LI Tags	1,868	19	-0.21	-0.48	91.70%
58	CP070	Ahrefs Word Count	3,721	1,486	-0.21	-0.47	10.32%
59	DD015	DomDetailer Moz PA	70	48	-0.21	-0.47	23.58%
60	CP458	Page Size Kilobytes	466	170	-0.20	-0.46	89.07%
61	DI001	Average Exact Match Position	12,833	2,666	-0.20	-0.47	71.76%
62	DI005	Variation Position Variance	9,459	2,436	-0.20	-0.43	82.03%
63	DD010	DomDetailer Majestic Referring Subnets	65,036	17,249	-0.20	-0.28	24.65%
64	DI004	Average Variation Position	15,833	5,141	-0.20	-0.44	80.62%
65	CKWD001	Clean Keyword Density in the HTML Tag	203	3	-0.20	-0.45	78.44%
66	CP469	Variations in Sentences	4,680	27	-0.20	-0.44	88.92%
67	DD006	DomDetailer Majestic IPs	259,618	59,248	-0.20	-0.27	24.85%
68	CPXX888	Number of HTML Tags	2,744	967	-0.20	-0.48	90.13%
69	SCHperforminggroup	Uses Schema performinggroup	1	0	-0.20	-0.70	0.05%
70	JLDPerformingGroup	Uses JSON-LD PerformingGroup	1	0	-0.20	-0.70	0.05%
71	CP475	Term Frequency	6	3	-0.20	-0.45	91.04%
72	DD008	DomDetailer Majestic Referring Domains	1,655,221	341,158	-0.20	-0.27	24.90%
73	CP005	Ahrefs Domain Rating	89	49	-0.20	-0.47	12.60%
74	CP134a	Exact Matches in Body Tag	64,318	48	-0.20	-0.43	89.57%
75	DI002	Exact Match Position Variance	9,110	1,115	-0.20	-0.46	67.26%
76	CP127	Variations in A Tag HREF Attributes	2,708	51	-0.20	-0.43	90.79%
77	CP127b	Variations in Distinct A Tag HREF Attributes	1,982	35	-0.20	-0.43	91.40%
78	JLDAggregateRating	Uses JSON-LD AggregateRating	1	0	-0.20	-0.60	0.15%
79	DD013	DomDetailer Moz DA	85	49	-0.20	-0.45	22.52%
80	CP465c	Variations in Script Tags	6,783	42	-0.20	-0.45	91.90%
81	CP128	Variations in ALT Attributes	355	8	-0.20	-0.44	88.61%
82	CP470a	Exact Matches in the HTML Tag	142,612	79	-0.20	-0.43	88.61%
83	SCHbestrating	Uses Schema bestrating	1	0	-0.20	-0.62	0.10%
84	SCHratingvalue	Uses Schema ratingvalue	1	0	-0.20	-0.60	0.10%
85	MDsameAs	Uses Microdata sameAs	1	0	-0.20	-0.70	0.05%
86	DD005	DomDetailer Majestic CF	65	39	-0.19	-0.46	22.87%
87	CP492b	Unabridged Word Count	5,994	1,882	-0.19	-0.43	87.75%
88	CP140	Clean Text Kilobytes	35	12	-0.19	-0.42	88.06%
89	SCHdatemodified	Uses Schema datemodified	1	0	-0.19	-0.46	0.15%
90	JLDaward	Uses JSON-LD award	1	0	-0.19	-0.70	0.05%
91	SCHheadline	Uses Schema headline	1	0	-0.19	-0.61	0.05%
92	SCHaward	Uses Schema award	1	0	-0.19	-0.70	0.05%
93	CP492	Word Count	4,897	1,505	-0.19	-0.41	86.94%
94	DD016	DomDetailer Moz Rank	8	5	-0.19	-0.45	22.17%
95	CP488	Keywords in pages top 10 most used phrases	21	2	-0.19	-0.47	82.19%
96	DD012	DomDetailer Majestic TF	62	30	-0.19	-0.44	22.93%
97	CP481	Variations in the Title Tag	18	1	-0.19	-0.43	74.19%
98	CP050	Ahrefs Internal Links	519	147	-0.19	-0.41	15.28%
99	CP999	Variations in Search Result URL Path	9	1	-0.19	-0.43	71.91%
100	CP160	Leading Variations in H1-H6 Tags	43	2	-0.19	-0.44	87.65%
101	JLDFAQPage	Uses JSON-LD FAQPage	1	0	-0.18	-0.52	0.20%
102	CP165	Variations in H2 Tags	121	3	-0.18	-0.45	89.12%
103	SCHperson	Uses Schema person	1	0	-0.18	-0.55	0.10%
104	CP156	Leading Variations in H1, H2, and H3 Tags	31	1	-0.18	-0.44	87.30%
105	SCHdatecreated	Uses Schema datecreated	1	0	-0.18	-0.58	0.10%
106	CP048	Ahrefs Image Backlinks	2,277,429	9,347	-0.18	-0.40	12.90%
107	CPJLD086	Has JSON-LD FinancialProduct	1	0	-0.18	-0.59	2.18%
108	CP487	Keywords in pages top 5 most used phrases	10	1	-0.18	-0.47	82.24%
109	GD001	Variation Density in Top 30KB	309	2	-0.18	-0.44	81.63%
110	JLDpreviousItem	Uses JSON-LD previousItem	1	0	-0.18	-0.52	0.05%
111	SCHheight	Uses Schema height	1	0	-0.18	-0.61	0.05%
112	JLDnextItem	Uses JSON-LD nextItem	1	0	-0.18	-0.52	0.05%
113	JLDposition	Uses JSON-LD position	1	0	-0.18	-0.47	0.05%
114	SCHwidth	Uses Schema width	1	0	-0.18	-0.61	0.05%
115	JLDQuestion	Uses JSON-LD Question	1	0	-0.18	-0.52	0.20%
116	JLDtext	Uses JSON-LD text	1	0	-0.18	-0.52	0.20%
117	JLDAnswer	Uses JSON-LD Answer	1	0	-0.18	-0.52	0.20%
118	SCHcopyrightyear	Uses Schema copyrightyear	1	0	-0.18	-0.62	0.10%
119	ENT002	Entities in H1 Tags	9	2	-0.18	-0.42	65.79%
120	CP471	Variations in Span Tags	814	9	-0.18	-0.42	91.09%
121	DD002	DomDetailer Facebook Shares	9,563,500	-5,503,558	-0.18	-0.29	24.14%
122	CP425	Number of HTTPS Links	548	165	-0.18	-0.41	85.27%
123	JLDpriceRange	Uses JSON-LD priceRange	1	0	-0.18	-0.51	0.20%
124	CP468	Number of Sentences	331	64	-0.18	-0.39	85.43%
125	MDPerson	Uses Microdata Person	1	0	-0.18	-0.52	0.15%
126	ENT010	Title Tag Has Entities	1	1	-0.18	-0.45	56.58%
127	CP032	Ahrefs Has Image Backlinks	1	0	-0.18	-0.47	12.20%
128	CP137	Variations in the Canonical URL	49	2	-0.18	-0.42	77.73%
129	JLDcopyrightYear	Uses JSON-LD copyrightYear	1	0	-0.18	-0.58	0.10%
130	SCHorganization	Uses Schema organization	1	0	-0.17	-0.56	0.20%
131	CP484	Leading Variations in Title Tag	1	0	-0.17	-0.47	77.02%
132	CP159a	Exact Matches in H1-H6 Tags	702	2	-0.17	-0.42	86.74%
133	CP410	Number of DoFollow Links	545	162	-0.17	-0.40	85.07%
134	CP435	Number of Links	550	168	-0.17	-0.40	85.83%
135	SCHdatepublished	Uses Schema datepublished	1	0	-0.17	-0.43	0.15%
136	DI003	Exact Match Clustering Score	49	18	-0.17	-0.45	63.61%
137	CP007	Ahrefs External Links	254	29	-0.17	-0.35	14.83%
138	GD004	Exact Matches in Top 30KB	4,681	6	-0.17	-0.41	64.22%
139	CP431	Number of Internal Links	532	149	-0.17	-0.40	85.73%
140	CP152	Variations in H1 Tags	19	1	-0.17	-0.40	76.47%
141	MDdescription	Uses Microdata description	1	0	-0.17	-0.47	0.25%
142	CPXR018	Variations in Nav Tags	6,894	23	-0.17	-0.41	86.84%
143	CP113	Variations in Search Result URL	18	1	-0.17	-0.41	73.43%
144	DD007	DomDetailer Majestic Links	114,614,595	-2,236,349	-0.17	-0.15	23.73%
145	CP072	Variations in Search Result Document File Name	8	1	-0.17	-0.42	59.51%
146	MDitemReviewed	Uses Microdata itemReviewed	1	0	-0.17	-0.52	0.05%
147	MDArticle	Uses Microdata Article	1	0	-0.17	-0.52	0.05%
148	RDFaListItem	Uses RDFa ListItem	1	0	-0.17	-0.41	0.05%
149	SCHratingcount	Uses Schema ratingcount	1	0	-0.17	-0.52	0.05%
150	MDreviewRating	Uses Microdata reviewRating	1	0	-0.17	-0.52	0.05%
151	SCHitemreviewed	Uses Schema itemreviewed	1	0	-0.17	-0.52	0.05%
152	SCHreviewrating	Uses Schema reviewrating	1	0	-0.17	-0.52	0.05%
153	SCHarticle	Uses Schema article	1	0	-0.17	-0.61	0.05%
154	MDmainContentOfPage	Uses Microdata mainContentOfPage	1	0	-0.17	-0.52	0.10%
155	RDFaitemListElement	Uses RDFa itemListElement	1	0	-0.17	-0.41	0.05%
156	JLDslogan	Uses JSON-LD slogan	1	0	-0.17	-0.52	0.05%
157	MDReview	Uses Microdata Review	1	0	-0.17	-0.52	0.05%
158	MDstartDate	Uses Microdata startDate	1	0	-0.17	-0.52	0.05%
159	JLDratingCount	Uses JSON-LD ratingCount	1	0	-0.17	-0.52	0.05%
160	SCHstarrating	Uses Schema starrating	1	0	-0.17	-0.52	0.05%
161	MDopeningHours	Uses Microdata openingHours	1	0	-0.17	-0.52	0.05%
162	RDFaposition	Uses RDFa position	1	0	-0.17	-0.41	0.05%
163	MDService	Uses Microdata Service	1	0	-0.17	-0.52	0.05%
164	JLDTheaterGroup	Uses JSON-LD TheaterGroup	1	0	-0.17	-0.46	0.05%
165	RDFaitem	Uses RDFa item	1	0	-0.17	-0.41	0.05%
166	RDFaWebPage	Uses RDFa WebPage	1	0	-0.17	-0.41	0.05%
167	MDstarRating	Uses Microdata starRating	1	0	-0.17	-0.52	0.05%
168	MDarticleBody	Uses Microdata articleBody	1	0	-0.17	-0.52	0.05%
169	SCHoccupationaggregation	Uses Schema occupationaggregation	1	0	-0.17	-0.41	0.05%
170	JLDsameAs	Uses JSON-LD sameAs	1	0	-0.17	-0.61	0.05%
171	RDFaname	Uses RDFa name	1	0	-0.17	-0.41	0.05%
172	JLDLegalService	Uses JSON-LD LegalService	1	0	-0.17	-0.56	0.05%
173	JLDOccupationAggregation	Uses JSON-LD OccupationAggregation	1	0	-0.17	-0.41	0.05%
174	MDendDate	Uses Microdata endDate	1	0	-0.17	-0.52	0.05%
175	SCHtheatergroup	Uses Schema theatergroup	1	0	-0.17	-0.46	0.05%
176	MDinLanguage	Uses Microdata inLanguage	1	0	-0.17	-0.52	0.05%
177	SCHreview	Uses Schema review	1	0	-0.17	-0.60	0.10%
178	CP057	Ahrefs Page Size	89,944	30,058	-0.17	-0.37	9.92%
179	CPXR003	Number of Heading Tags	219	21	-0.17	-0.41	88.41%
180	CP151	Leading Variations in H1 Tags	1	0	-0.17	-0.45	75.86%
181	SCHtext	Uses Schema text	1	0	-0.17	-0.43	0.15%
182	JLDOrganization	Uses JSON-LD Organization	1	0	-0.17	-0.53	0.25%
183	CP052	Ahrefs Linked Root Domains	29	8	-0.17	-0.40	14.12%
184	SCHanswer	Uses Schema answer	1	0	-0.17	-0.46	0.25%
185	SCHquestion	Uses Schema question	1	0	-0.17	-0.46	0.25%
186	ENT008	Entities in Meta Description Tag	10	3	-0.17	-0.42	67.21%
187	DD014	DomDetailer Moz Links	61,664,681	1,764,285	-0.17	-0.23	23.89%
188	JLDcontactType	Uses JSON-LD contactType	1	0	-0.17	-0.53	0.15%
189	CP056	Ahrefs Pages	6	2	-0.17	-0.36	14.57%
190	CP426	Number of Images	86	29	-0.17	-0.38	85.68%
191	CP169	Variations in H3 Tags	149	3	-0.16	-0.43	87.90%
192	JLDurl	Uses JSON-LD url	1	0	-0.16	-0.43	0.30%
193	SCHurltemplate	Uses Schema urltemplate	1	0	-0.16	-0.47	0.20%
194	JLDurlTemplate	Uses JSON-LD urlTemplate	1	0	-0.16	-0.47	0.20%
195	JLDEntryPoint	Uses JSON-LD EntryPoint	1	0	-0.16	-0.47	0.20%
196	SCHentrypoint	Uses Schema entrypoint	1	0	-0.16	-0.47	0.20%
197	CP381	Variations in Meta Description	40	1	-0.16	-0.41	77.94%
198	SCHbreadcrumblist	Uses Schema breadcrumblist	1	0	-0.16	-0.49	0.20%
199	CP427	Number of Images with ALT Text	72	19	-0.16	-0.37	85.02%
200	CP486	Keywords in pages top 3 most used phrases	6	1	-0.16	-0.43	83.25%

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