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Top SEO Factors - 2022-09-09      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-09-09 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	44	18	-0.40	-0.63	95.48%
2	CPZZZ100	Number of Top 100 Shared Factors Used	89	40	-0.36	-0.61	95.68%
3	LSI000	Number of Unique LSI Words Used	811	382	-0.36	-0.63	0.57%
4	CPZZZ	Number of Factors Used	255	123	-0.33	-0.61	92.44%
5	CPZZZ200	Number of Top 200 Shared Factors Used	155	77	-0.31	-0.58	93.11%
6	ENT000a	Number of Distinct Entities Used	92	30	-0.30	-0.61	78.92%
7	CP062	Ahrefs Referring Domains	25,170	267	-0.28	-0.42	13.93%
8	CP063	Ahrefs Referring IP Addresses	11,004	167	-0.28	-0.42	14.04%
9	CP061	Ahrefs Referring Class C Addresses	4,304	106	-0.28	-0.42	14.04%
10	JLDmainEntityOfPage	Uses JSON-LD mainEntityOfPage	1	0	-0.28	-0.71	0.05%
11	CP059	Ahrefs Rank	51	16	-0.27	-0.52	11.83%
12	CP067	Ahrefs Text Backlinks	11,189,914	49,166	-0.27	-0.38	13.83%
13	CP064	Ahrefs Referring Pages	15,530,595	62,311	-0.27	-0.38	13.83%
14	CP002	Ahrefs Backlinks	15,530,592	62,311	-0.27	-0.38	13.83%
15	CP470	Variations in HTML Tags	64,601	244	-0.26	-0.54	96.09%
16	JLDSiteNavigationElement	Uses JSON-LD SiteNavigationElement	1	0	-0.26	-0.70	0.05%
17	JLDMap	Uses JSON-LD Map	1	0	-0.26	-0.74	0.05%
18	SCHmap	Uses Schema map	1	0	-0.26	-0.74	0.05%
19	CP054	Ahrefs NoFollow Backlinks	1,497,985	6,622	-0.26	-0.37	13.88%
20	CP134	Variations in Body Tags	58,630	219	-0.25	-0.54	93.98%
21	CP004	Ahrefs Dofollow Backlinks	9,691,661	43,406	-0.25	-0.39	13.52%
22	SCHhotel	Uses Schema hotel	1	0	-0.25	-0.72	0.05%
23	JLDparentOrganization	Uses JSON-LD parentOrganization	1	0	-0.25	-0.70	0.05%
24	SCHparentorganization	Uses Schema parentorganization	1	0	-0.25	-0.70	0.05%
25	JLDHotel	Uses JSON-LD Hotel	1	0	-0.24	-0.62	0.05%
26	SCHelectrician	Uses Schema electrician	1	0	-0.23	-0.68	0.05%
27	JLDProduct	Uses JSON-LD Product	1	0	-0.23	-0.57	0.05%
28	SCHproduct	Uses Schema product	1	0	-0.23	-0.57	0.05%
29	JLDid	Uses JSON-LD id	1	0	-0.23	-0.52	0.10%
30	MDElectrician	Uses Microdata Electrician	1	0	-0.23	-0.63	0.05%
31	ENT009	Entities in Title Tag	6	3	-0.23	-0.50	70.85%
32	CPX010	Variations in Div Tags	33,273	135	-0.23	-0.49	92.96%
33	CP129	Variations in A Tags	5,363	28	-0.23	-0.48	92.39%
34	CP161	Variations in H1-H6 Tags	380	8	-0.22	-0.50	90.80%
35	SCHpricerange	Uses Schema pricerange	1	0	-0.22	-0.64	0.15%
36	CP135	Body Tag Size Kilobytes	282	95	-0.22	-0.47	92.29%
37	CP157	Variations in H1, H2, and H3 Tags	290	7	-0.22	-0.50	90.69%
38	JLDState	Uses JSON-LD State	1	0	-0.22	-0.80	0.05%
39	SCHstate	Uses Schema state	1	0	-0.22	-0.80	0.05%
40	ENT003	Entities in H2 Tags	42	8	-0.21	-0.51	77.79%
41	ENT018	Entities in Sentences	482	119	-0.21	-0.45	97.79%
42	JLDbrand	Uses JSON-LD brand	1	0	-0.21	-0.70	0.10%
43	ENT001	Entities in the HTML Tag	1,613	388	-0.21	-0.46	97.38%
44	CP038	Ahrefs Has NoFollow Backlinks	1	1	-0.21	-0.53	13.52%
45	CP019	Ahrefs Has Dofollow Backlinks	1	1	-0.21	-0.53	13.21%
46	SCHworstrating	Uses Schema worstrating	1	0	-0.21	-0.66	0.10%
47	SCHeventattendancemode	Uses Schema eventattendancemode	1	0	-0.21	-0.52	0.05%
48	SCHmainentityofpage	Uses Schema mainentityofpage	1	0	-0.21	-0.65	0.05%
49	CP071	Variations in Search Result Display URL	17	1	-0.21	-0.48	75.78%
50	CP097	Variations in Search Result Link Text	17	1	-0.21	-0.48	75.94%
51	ENT004	Entities in H3 Tags	126	7	-0.21	-0.52	77.22%
52	DD015	DomDetailer Moz PA	70	48	-0.21	-0.48	24.06%
53	CP153	Variations in H1 and H2 Tags	141	4	-0.21	-0.48	88.95%
54	CP465	Variations in P Tags	5,309	35	-0.21	-0.47	91.72%
55	CP375	Variations in LI Tags	1,868	19	-0.21	-0.48	91.93%
56	CP045	Ahrefs Has Text Backlinks	1	1	-0.21	-0.53	13.57%
57	CP070	Ahrefs Word Count	3,721	1,488	-0.21	-0.47	9.92%
58	CP458	Page Size Kilobytes	466	170	-0.20	-0.46	89.15%
59	CP017	Ahrefs Has Backlinks	1	1	-0.20	-0.53	13.62%
60	DD010	DomDetailer Majestic Referring Subnets	67,589	17,802	-0.20	-0.29	25.04%
61	DI001	Average Exact Match Position	12,833	2,654	-0.20	-0.47	71.67%
62	DD006	DomDetailer Majestic IPs	288,115	61,057	-0.20	-0.28	25.19%
63	DI005	Variation Position Variance	9,459	2,447	-0.20	-0.43	81.59%
64	DI004	Average Variation Position	15,833	5,153	-0.20	-0.44	80.31%
65	DD008	DomDetailer Majestic Referring Domains	1,908,241	349,251	-0.20	-0.28	25.30%
66	CPXX888	Number of HTML Tags	2,744	967	-0.20	-0.48	90.33%
67	JLDPerformingGroup	Uses JSON-LD PerformingGroup	1	0	-0.20	-0.70	0.05%
68	SCHperforminggroup	Uses Schema performinggroup	1	0	-0.20	-0.70	0.05%
69	CP469	Variations in Sentences	4,680	27	-0.20	-0.44	88.89%
70	CKWD001	Clean Keyword Density in the HTML Tag	203	3	-0.20	-0.45	79.07%
71	CP475	Term Frequency	6	3	-0.20	-0.45	91.21%
72	CP127	Variations in A Tag HREF Attributes	2,708	52	-0.20	-0.44	90.80%
73	CP127b	Variations in Distinct A Tag HREF Attributes	1,982	35	-0.20	-0.44	91.47%
74	CP134a	Exact Matches in Body Tag	64,318	48	-0.20	-0.43	89.92%
75	DD013	DomDetailer Moz DA	85	49	-0.20	-0.46	23.03%
76	DI002	Exact Match Position Variance	9,110	1,109	-0.20	-0.46	67.20%
77	JLDAggregateRating	Uses JSON-LD AggregateRating	1	0	-0.20	-0.60	0.15%
78	CP128	Variations in ALT Attributes	355	8	-0.20	-0.45	88.84%
79	CP470a	Exact Matches in the HTML Tag	142,612	80	-0.20	-0.43	88.69%
80	DD005	DomDetailer Majestic CF	65	39	-0.20	-0.47	23.29%
81	CP465c	Variations in Script Tags	6,783	42	-0.20	-0.45	92.03%
82	MDsameAs	Uses Microdata sameAs	1	0	-0.20	-0.70	0.05%
83	SCHratingvalue	Uses Schema ratingvalue	1	0	-0.20	-0.60	0.10%
84	SCHbestrating	Uses Schema bestrating	1	0	-0.20	-0.62	0.10%
85	CP005	Ahrefs Domain Rating	89	49	-0.19	-0.46	11.67%
86	CP492b	Unabridged Word Count	5,994	1,887	-0.19	-0.43	87.20%
87	DD016	DomDetailer Moz Rank	8	5	-0.19	-0.45	22.67%
88	CP140	Clean Text Kilobytes	35	12	-0.19	-0.42	87.61%
89	SCHdatemodified	Uses Schema datemodified	1	0	-0.19	-0.46	0.15%
90	JLDaward	Uses JSON-LD award	1	0	-0.19	-0.70	0.05%
91	SCHaward	Uses Schema award	1	0	-0.19	-0.70	0.05%
92	SCHheadline	Uses Schema headline	1	0	-0.19	-0.61	0.05%
93	CP492	Word Count	4,897	1,509	-0.19	-0.41	86.32%
94	DD012	DomDetailer Majestic TF	62	30	-0.19	-0.44	23.39%
95	CP481	Variations in the Title Tag	18	1	-0.19	-0.43	74.55%
96	CP488	Keywords in pages top 10 most used phrases	21	2	-0.19	-0.47	82.31%
97	CP999	Variations in Search Result URL Path	9	1	-0.19	-0.43	71.36%
98	CP050	Ahrefs Internal Links	519	152	-0.19	-0.41	14.55%
99	CP160	Leading Variations in H1-H6 Tags	43	2	-0.18	-0.44	88.07%
100	JLDFAQPage	Uses JSON-LD FAQPage	1	0	-0.18	-0.52	0.21%
101	SCHperson	Uses Schema person	1	0	-0.18	-0.55	0.10%
102	CP165	Variations in H2 Tags	121	3	-0.18	-0.45	89.61%
103	CPJLD086	Has JSON-LD FinancialProduct	1	0	-0.18	-0.60	2.11%
104	SCHdatecreated	Uses Schema datecreated	1	0	-0.18	-0.58	0.10%
105	CP156	Leading Variations in H1, H2, and H3 Tags	31	1	-0.18	-0.44	87.66%
106	CP487	Keywords in pages top 5 most used phrases	10	1	-0.18	-0.47	82.21%
107	CP048	Ahrefs Image Backlinks	2,277,429	10,465	-0.18	-0.38	12.39%
108	SCHwidth	Uses Schema width	1	0	-0.18	-0.61	0.05%
109	SCHheight	Uses Schema height	1	0	-0.18	-0.61	0.05%
110	JLDnextItem	Uses JSON-LD nextItem	1	0	-0.18	-0.52	0.05%
111	JLDposition	Uses JSON-LD position	1	0	-0.18	-0.47	0.05%
112	JLDpreviousItem	Uses JSON-LD previousItem	1	0	-0.18	-0.52	0.05%
113	JLDQuestion	Uses JSON-LD Question	1	0	-0.18	-0.52	0.21%
114	JLDAnswer	Uses JSON-LD Answer	1	0	-0.18	-0.52	0.21%
115	JLDtext	Uses JSON-LD text	1	0	-0.18	-0.52	0.21%
116	SCHcopyrightyear	Uses Schema copyrightyear	1	0	-0.18	-0.62	0.10%
117	GD001	Variation Density in Top 30KB	309	2	-0.18	-0.44	81.80%
118	DD002	DomDetailer Facebook Shares	9,563,500	-5,404,315	-0.18	-0.30	24.58%
119	CP471	Variations in Span Tags	814	9	-0.18	-0.42	91.16%
120	CP425	Number of HTTPS Links	548	165	-0.18	-0.41	85.60%
121	ENT002	Entities in H1 Tags	9	2	-0.18	-0.42	65.81%
122	JLDpriceRange	Uses JSON-LD priceRange	1	0	-0.18	-0.51	0.21%
123	MDPerson	Uses Microdata Person	1	0	-0.18	-0.52	0.15%
124	ENT010	Title Tag Has Entities	1	1	-0.18	-0.45	56.71%
125	CP468	Number of Sentences	331	64	-0.18	-0.39	85.14%
126	CP137	Variations in the Canonical URL	49	2	-0.18	-0.43	77.43%
127	CP007	Ahrefs External Links	254	31	-0.18	-0.36	13.98%
128	CP484	Leading Variations in Title Tag	1	0	-0.18	-0.47	77.53%
129	CP032	Ahrefs Has Image Backlinks	1	0	-0.18	-0.47	11.57%
130	JLDcopyrightYear	Uses JSON-LD copyrightYear	1	0	-0.18	-0.58	0.10%
131	VAR000	Number of Unique Variations Used	18	7	-0.17	-0.43	0.46%
132	SCHorganization	Uses Schema organization	1	0	-0.17	-0.56	0.21%
133	CP410	Number of DoFollow Links	545	163	-0.17	-0.40	85.45%
134	CP435	Number of Links	550	169	-0.17	-0.40	86.22%
135	CP159a	Exact Matches in H1-H6 Tags	702	2	-0.17	-0.42	87.30%
136	SCHdatepublished	Uses Schema datepublished	1	0	-0.17	-0.43	0.15%
137	DD007	DomDetailer Majestic Links	114,614,595	-3,195,844	-0.17	-0.15	23.96%
138	DI003	Exact Match Clustering Score	49	17	-0.17	-0.45	63.50%
139	GD004	Exact Matches in Top 30KB	4,681	6	-0.17	-0.41	64.27%
140	CP431	Number of Internal Links	532	149	-0.17	-0.40	86.02%
141	MDdescription	Uses Microdata description	1	0	-0.17	-0.47	0.26%
142	CP113	Variations in Search Result URL	18	2	-0.17	-0.42	72.85%
143	CPXR018	Variations in Nav Tags	6,894	23	-0.17	-0.41	87.04%
144	CP152	Variations in H1 Tags	19	1	-0.17	-0.40	76.71%
145	CP072	Variations in Search Result Document File Name	8	1	-0.17	-0.42	59.43%
146	JLDratingCount	Uses JSON-LD ratingCount	1	0	-0.17	-0.52	0.05%
147	SCHoccupationaggregation	Uses Schema occupationaggregation	1	0	-0.17	-0.41	0.05%
148	RDFaListItem	Uses RDFa ListItem	1	0	-0.17	-0.41	0.05%
149	SCHtheatergroup	Uses Schema theatergroup	1	0	-0.17	-0.46	0.05%
150	JLDsameAs	Uses JSON-LD sameAs	1	0	-0.17	-0.61	0.05%
151	SCHratingcount	Uses Schema ratingcount	1	0	-0.17	-0.52	0.05%
152	JLDTheaterGroup	Uses JSON-LD TheaterGroup	1	0	-0.17	-0.46	0.05%
153	MDinLanguage	Uses Microdata inLanguage	1	0	-0.17	-0.52	0.05%
154	SCHarticle	Uses Schema article	1	0	-0.17	-0.61	0.05%
155	MDarticleBody	Uses Microdata articleBody	1	0	-0.17	-0.52	0.05%
156	RDFaitem	Uses RDFa item	1	0	-0.17	-0.41	0.05%
157	RDFaname	Uses RDFa name	1	0	-0.17	-0.41	0.05%
158	MDReview	Uses Microdata Review	1	0	-0.17	-0.52	0.05%
159	SCHreviewrating	Uses Schema reviewrating	1	0	-0.17	-0.52	0.05%
160	SCHitemreviewed	Uses Schema itemreviewed	1	0	-0.17	-0.52	0.05%
161	MDService	Uses Microdata Service	1	0	-0.17	-0.52	0.05%
162	MDstarRating	Uses Microdata starRating	1	0	-0.17	-0.52	0.05%
163	MDitemReviewed	Uses Microdata itemReviewed	1	0	-0.17	-0.52	0.05%
164	MDmainContentOfPage	Uses Microdata mainContentOfPage	1	0	-0.17	-0.52	0.10%
165	RDFaitemListElement	Uses RDFa itemListElement	1	0	-0.17	-0.41	0.05%
166	JLDOccupationAggregation	Uses JSON-LD OccupationAggregation	1	0	-0.17	-0.41	0.05%
167	MDopeningHours	Uses Microdata openingHours	1	0	-0.17	-0.52	0.05%
168	RDFaposition	Uses RDFa position	1	0	-0.17	-0.41	0.05%
169	RDFaWebPage	Uses RDFa WebPage	1	0	-0.17	-0.41	0.05%
170	JLDslogan	Uses JSON-LD slogan	1	0	-0.17	-0.52	0.05%
171	MDendDate	Uses Microdata endDate	1	0	-0.17	-0.52	0.05%
172	MDreviewRating	Uses Microdata reviewRating	1	0	-0.17	-0.52	0.05%
173	JLDLegalService	Uses JSON-LD LegalService	1	0	-0.17	-0.56	0.05%
174	MDstartDate	Uses Microdata startDate	1	0	-0.17	-0.52	0.05%
175	SCHstarrating	Uses Schema starrating	1	0	-0.17	-0.52	0.05%
176	MDArticle	Uses Microdata Article	1	0	-0.17	-0.52	0.05%
177	SCHreview	Uses Schema review	1	0	-0.17	-0.60	0.10%
178	CP052	Ahrefs Linked Root Domains	29	8	-0.17	-0.41	13.37%
179	DD014	DomDetailer Moz Links	61,664,681	2,294,822	-0.17	-0.23	24.37%
180	CP151	Leading Variations in H1 Tags	1	0	-0.17	-0.45	75.99%
181	SCHtext	Uses Schema text	1	0	-0.17	-0.43	0.15%
182	JLDOrganization	Uses JSON-LD Organization	1	0	-0.17	-0.53	0.26%
183	ENT008	Entities in Meta Description Tag	10	3	-0.17	-0.42	66.94%
184	CPXR003	Number of Heading Tags	219	21	-0.17	-0.41	88.48%
185	SCHanswer	Uses Schema answer	1	0	-0.17	-0.46	0.26%
186	SCHquestion	Uses Schema question	1	0	-0.17	-0.46	0.26%
187	JLDcontactType	Uses JSON-LD contactType	1	0	-0.17	-0.53	0.15%
188	CP426	Number of Images	86	29	-0.16	-0.38	86.12%
189	CP056	Ahrefs Pages	6	2	-0.16	-0.35	13.68%
190	JLDurl	Uses JSON-LD url	1	0	-0.16	-0.43	0.31%
191	CP169	Variations in H3 Tags	149	3	-0.16	-0.42	87.97%
192	CP057	Ahrefs Page Size	89,944	29,857	-0.16	-0.36	9.56%
193	SCHentrypoint	Uses Schema entrypoint	1	0	-0.16	-0.47	0.21%
194	JLDEntryPoint	Uses JSON-LD EntryPoint	1	0	-0.16	-0.47	0.21%
195	SCHurltemplate	Uses Schema urltemplate	1	0	-0.16	-0.47	0.21%
196	JLDurlTemplate	Uses JSON-LD urlTemplate	1	0	-0.16	-0.47	0.21%
197	CP381	Variations in Meta Description	40	1	-0.16	-0.41	78.15%
198	SCHbreadcrumblist	Uses Schema breadcrumblist	1	0	-0.16	-0.49	0.21%
199	DD011	DomDetailer Majestic GOV Backlinks	26,029,265	4,533,977	-0.16	-0.29	21.75%
200	CP427	Number of Images with ALT Text	72	19	-0.16	-0.37	85.45%

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