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Top SEO Factors - 2022-09-08      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-09-08 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	44	18	-0.40	-0.63	95.54%
2	CPZZZ100	Number of Top 100 Shared Factors Used	89	41	-0.36	-0.61	95.49%
3	LSI000	Number of Unique LSI Words Used	811	381	-0.36	-0.63	0.58%
4	CPZZZ	Number of Factors Used	255	124	-0.33	-0.61	92.23%
5	CPZZZ200	Number of Top 200 Shared Factors Used	155	79	-0.31	-0.57	92.65%
6	ENT000a	Number of Distinct Entities Used	92	30	-0.29	-0.61	78.90%
7	JLDmainEntityOfPage	Uses JSON-LD mainEntityOfPage	1	0	-0.28	-0.71	0.05%
8	CP062	Ahrefs Referring Domains	25,170	313	-0.27	-0.39	11.81%
9	CP063	Ahrefs Referring IP Addresses	11,004	194	-0.27	-0.39	11.92%
10	CP061	Ahrefs Referring Class C Addresses	4,304	123	-0.26	-0.40	11.92%
11	CP470	Variations in HTML Tags	64,601	248	-0.26	-0.54	95.91%
12	JLDSiteNavigationElement	Uses JSON-LD SiteNavigationElement	1	0	-0.26	-0.70	0.05%
13	JLDMap	Uses JSON-LD Map	1	0	-0.26	-0.74	0.05%
14	SCHmap	Uses Schema map	1	0	-0.26	-0.74	0.05%
15	CP134	Variations in Body Tags	58,630	222	-0.25	-0.54	94.17%
16	CP002	Ahrefs Backlinks	15,530,592	73,157	-0.25	-0.35	11.71%
17	CP064	Ahrefs Referring Pages	15,530,595	73,157	-0.25	-0.35	11.71%
18	CP067	Ahrefs Text Backlinks	11,189,914	57,697	-0.25	-0.35	11.71%
19	CP059	Ahrefs Rank	51	17	-0.25	-0.49	9.76%
20	JLDparentOrganization	Uses JSON-LD parentOrganization	1	0	-0.25	-0.70	0.05%
21	SCHparentorganization	Uses Schema parentorganization	1	0	-0.25	-0.70	0.05%
22	SCHhotel	Uses Schema hotel	1	0	-0.25	-0.72	0.05%
23	CP054	Ahrefs NoFollow Backlinks	1,497,985	7,736	-0.25	-0.35	11.81%
24	JLDHotel	Uses JSON-LD Hotel	1	0	-0.24	-0.62	0.05%
25	CP004	Ahrefs Dofollow Backlinks	9,691,661	50,976	-0.24	-0.36	11.44%
26	SCHelectrician	Uses Schema electrician	1	0	-0.23	-0.68	0.05%
27	JLDProduct	Uses JSON-LD Product	1	0	-0.23	-0.57	0.05%
28	SCHproduct	Uses Schema product	1	0	-0.23	-0.57	0.05%
29	JLDid	Uses JSON-LD id	1	0	-0.23	-0.52	0.10%
30	MDElectrician	Uses Microdata Electrician	1	0	-0.23	-0.63	0.05%
31	ENT009	Entities in Title Tag	6	3	-0.23	-0.51	70.60%
32	CPX010	Variations in Div Tags	33,273	137	-0.23	-0.49	92.81%
33	CP129	Variations in A Tags	5,363	28	-0.22	-0.48	92.76%
34	CP161	Variations in H1-H6 Tags	380	8	-0.22	-0.50	91.23%
35	SCHpricerange	Uses Schema pricerange	1	0	-0.22	-0.64	0.16%
36	CP157	Variations in H1, H2, and H3 Tags	290	7	-0.22	-0.50	90.97%
37	CP135	Body Tag Size Kilobytes	312	95	-0.22	-0.47	92.02%
38	SCHstate	Uses Schema state	1	0	-0.22	-0.80	0.05%
39	JLDState	Uses JSON-LD State	1	0	-0.22	-0.80	0.05%
40	ENT003	Entities in H2 Tags	42	8	-0.21	-0.51	77.80%
41	JLDBrand	Uses JSON-LD brand	1	0	-0.21	-0.70	0.10%
42	ENT018	Entities in Sentences	482	119	-0.21	-0.44	97.64%
43	CP071	Variations in Search Result Display URL	17	1	-0.21	-0.48	75.80%
44	ENT004	Entities in H3 Tags	126	7	-0.21	-0.52	77.11%
45	ENT001	Entities in the HTML Tag	1,613	385	-0.21	-0.46	97.32%
46	CP097	Variations in Search Result Link Text	17	1	-0.21	-0.48	75.96%
47	SCHworstrating	Uses Schema worstrating	1	0	-0.21	-0.66	0.10%
48	SCHeventattendancemode	Uses Schema eventattendancemode	1	0	-0.21	-0.52	0.05%
49	SCHmainentityofpage	Uses Schema mainentityofpage	1	0	-0.21	-0.65	0.05%
50	CP153	Variations in H1 and H2 Tags	141	4	-0.21	-0.48	89.24%
51	CP465	Variations in P Tags	5,309	36	-0.21	-0.47	91.60%
52	DD015	DomDetailer Moz PA	70	49	-0.21	-0.48	23.52%
53	CP375	Variations in LI Tags	1,868	19	-0.21	-0.47	91.97%
54	CP458	Page Size Kilobytes	541	169	-0.20	-0.46	89.03%
55	DD010	DomDetailer Majestic Referring Subnets	67,589	18,443	-0.20	-0.29	24.51%
56	DI001	Average Exact Match Position	12,833	2,577	-0.20	-0.47	71.34%
57	DD006	DomDetailer Majestic IPs	288,115	63,062	-0.20	-0.29	24.62%
58	CP469	Variations in Sentences	4,680	27	-0.20	-0.44	88.61%
59	JLDPerformingGroup	Uses JSON-LD PerformingGroup	1	0	-0.20	-0.70	0.05%
60	SCHperforminggroup	Uses Schema performinggroup	1	0	-0.20	-0.70	0.05%
61	DI005	Variation Position Variance	9,459	2,446	-0.20	-0.42	81.21%
62	DD008	DomDetailer Majestic Referring Domains	1,908,241	357,510	-0.20	-0.28	24.78%
63	CP475	Term Frequency	6	3	-0.20	-0.45	91.08%
64	CKWD001	Clean Keyword Density in the HTML Tag	203	4	-0.20	-0.45	79.53%
65	CP127	Variations in A Tag HREF Attributes	2,708	52	-0.20	-0.44	91.08%
66	CP127b	Variations in Distinct A Tag HREF Attributes	1,982	35	-0.20	-0.44	91.76%
67	DI004	Average Variation Position	15,833	5,135	-0.20	-0.43	80.21%
68	CPXX888	Number of HTML Tags	2,744	958	-0.20	-0.47	90.13%
69	DD013	DomDetailer Moz DA	85	50	-0.20	-0.46	22.47%
70	CP038	Ahrefs Has NoFollow Backlinks	1	1	-0.20	-0.52	11.55%
71	JLDAggregateRating	Uses JSON-LD AggregateRating	1	0	-0.20	-0.60	0.16%
72	DI002	Exact Match Position Variance	9,110	1,075	-0.20	-0.46	67.03%
73	CP465c	Variations in Script Tags	6,783	43	-0.20	-0.45	91.55%
74	CP134a	Exact Matches in Body Tag	64,318	47	-0.20	-0.43	90.24%
75	CP128	Variations in ALT Attributes	355	8	-0.20	-0.44	88.92%
76	DD005	DomDetailer Majestic CF	65	40	-0.20	-0.47	22.78%
77	CP470a	Exact Matches in the HTML Tag	142,612	80	-0.20	-0.43	88.35%
78	SCHbestrating	Uses Schema bestrating	1	0	-0.20	-0.62	0.10%
79	MDsameAs	Uses Microdata sameAs	1	0	-0.20	-0.70	0.05%
80	SCHratingvalue	Uses Schema ratingvalue	1	0	-0.20	-0.60	0.10%
81	CP019	Ahrefs Has Dofollow Backlinks	1	1	-0.19	-0.51	11.29%
82	DD016	DomDetailer Moz Rank	8	5	-0.19	-0.46	22.20%
83	CP492b	Unabridged Word Count	5,994	1,885	-0.19	-0.42	86.72%
84	SCHdatemodified	Uses Schema datemodified	1	0	-0.19	-0.46	0.16%
85	SCHheadline	Uses Schema headline	1	0	-0.19	-0.61	0.05%
86	JLDaward	Uses JSON-LD award	1	0	-0.19	-0.70	0.05%
87	SCHaward	Uses Schema award	1	0	-0.19	-0.70	0.05%
88	CP481	Variations in the Title Tag	18	1	-0.19	-0.43	74.75%
89	CP488	Keywords in pages top 10 most used phrases	21	2	-0.19	-0.47	82.05%
90	CP045	Ahrefs Has Text Backlinks	1	1	-0.19	-0.51	11.60%
91	DD012	DomDetailer Majestic TF	62	31	-0.19	-0.44	22.89%
92	CP140	Clean Text Kilobytes	35	12	-0.19	-0.42	87.19%
93	CP017	Ahrefs Has Backlinks	1	1	-0.19	-0.51	11.65%
94	CP999	Variations in Search Result URL Path	9	1	-0.19	-0.44	71.29%
95	CP070	Ahrefs Word Count	3,721	1,413	-0.19	-0.44	8.61%
96	CP492	Word Count	4,897	1,511	-0.19	-0.41	85.93%
97	CP160	Leading Variations in H1-H6 Tags	43	2	-0.19	-0.44	88.03%
98	JLDFAQPage	Uses JSON-LD FAQPage	1	0	-0.18	-0.52	0.21%
99	CP165	Variations in H2 Tags	121	3	-0.18	-0.45	89.87%
100	SCHperson	Uses Schema person	1	0	-0.18	-0.55	0.10%
101	CP050	Ahrefs Internal Links	519	154	-0.18	-0.40	12.55%
102	CP005	Ahrefs Domain Rating	89	49	-0.18	-0.45	9.76%
103	SCHdatecreated	Uses Schema datecreated	1	0	-0.18	-0.58	0.10%
104	CP156	Leading Variations in H1, H2, and H3 Tags	31	1	-0.18	-0.44	87.72%
105	CP487	Keywords in pages top 5 most used phrases	10	1	-0.18	-0.47	81.99%
106	CPJLD086	Has JSON-LD FinancialProduct	1	0	-0.18	-0.59	2.20%
107	JLDposition	Uses JSON-LD position	1	0	-0.18	-0.47	0.05%
108	JLDpreviousItem	Uses JSON-LD previousItem	1	0	-0.18	-0.52	0.05%
109	SCHwidth	Uses Schema width	1	0	-0.18	-0.61	0.05%
110	SCHheight	Uses Schema height	1	0	-0.18	-0.61	0.05%
111	JLDnextItem	Uses JSON-LD nextItem	1	0	-0.18	-0.52	0.05%
112	JLDtext	Uses JSON-LD text	1	0	-0.18	-0.52	0.21%
113	JLDQuestion	Uses JSON-LD Question	1	0	-0.18	-0.52	0.21%
114	JLDAnswer	Uses JSON-LD Answer	1	0	-0.18	-0.52	0.21%
115	SCHcopyrightyear	Uses Schema copyrightyear	1	0	-0.18	-0.62	0.10%
116	GD001	Variation Density in Top 30KB	309	2	-0.18	-0.44	81.68%
117	ENT002	Entities in H1 Tags	9	2	-0.18	-0.42	65.67%
118	CP471	Variations in Span Tags	814	10	-0.18	-0.42	91.08%
119	ENT010	Title Tag Has Entities	1	1	-0.18	-0.45	56.48%
120	CP137	Variations in the Canonical URL	49	2	-0.18	-0.43	77.27%
121	JLDpriceRange	Uses JSON-LD priceRange	1	0	-0.18	-0.51	0.21%
122	CP425	Number of HTTPS Links	548	163	-0.18	-0.41	85.72%
123	MDPerson	Uses Microdata Person	1	0	-0.18	-0.52	0.16%
124	CP048	Ahrefs Image Backlinks	2,277,429	12,380	-0.18	-0.36	10.45%
125	DD002	DomDetailer Facebook Shares	9,563,500	-5,536,007	-0.18	-0.29	24.15%
126	CP468	Number of Sentences	331	64	-0.18	-0.38	84.72%
127	JLDcopyrightYear	Uses JSON-LD copyrightYear	1	0	-0.18	-0.58	0.10%
128	VAR000	Number of Unique Variations Used	18	7	-0.17	-0.43	0.47%
129	SCHorganization	Uses Schema organization	1	0	-0.17	-0.56	0.21%
130	CP484	Leading Variations in Title Tag	1	0	-0.17	-0.47	77.32%
131	DD007	DomDetailer Majestic Links	114,614,595	-4,779,388	-0.17	-0.17	23.25%
132	CP410	Number of DoFollow Links	545	161	-0.17	-0.40	85.46%
133	CP435	Number of Links	550	167	-0.17	-0.40	86.19%
134	GD004	Exact Matches in Top 30KB	4,681	6	-0.17	-0.41	64.62%
135	DI003	Exact Match Clustering Score	49	17	-0.17	-0.45	63.20%
136	SCHdatepublished	Uses Schema datepublished	1	0	-0.17	-0.43	0.16%
137	CP159a	Exact Matches in H1-H6 Tags	702	2	-0.17	-0.42	87.72%
138	CP113	Variations in Search Result URL	18	2	-0.17	-0.42	72.65%
139	CP152	Variations in H1 Tags	19	1	-0.17	-0.40	76.17%
140	MDdescription	Uses Microdata description	1	0	-0.17	-0.47	0.26%
141	CP072	Variations in Search Result Document File Name	8	1	-0.17	-0.43	60.05%
142	DD014	DomDetailer Moz Links	61,664,681	2,411,148	-0.17	-0.23	23.52%
143	CP431	Number of Internal Links	532	148	-0.17	-0.39	86.09%
144	SCHitemreviewed	Uses Schema itemreviewed	1	0	-0.17	-0.52	0.05%
145	MDReview	Uses Microdata Review	1	0	-0.17	-0.52	0.05%
146	SCHreviewrating	Uses Schema reviewrating	1	0	-0.17	-0.52	0.05%
147	MDService	Uses Microdata Service	1	0	-0.17	-0.52	0.05%
148	MDstarRating	Uses Microdata starRating	1	0	-0.17	-0.52	0.05%
149	MDitemReviewed	Uses Microdata itemReviewed	1	0	-0.17	-0.52	0.05%
150	MDmainContentOfPage	Uses Microdata mainContentOfPage	1	0	-0.17	-0.52	0.10%
151	RDFaitemListElement	Uses RDFa itemListElement	1	0	-0.17	-0.41	0.05%
152	JLDOccupationAggregation	Uses JSON-LD OccupationAggregation	1	0	-0.17	-0.41	0.05%
153	MDopeningHours	Uses Microdata openingHours	1	0	-0.17	-0.52	0.05%
154	RDFaposition	Uses RDFa position	1	0	-0.17	-0.41	0.05%
155	RDFaWebPage	Uses RDFa WebPage	1	0	-0.17	-0.41	0.05%
156	JLDslogan	Uses JSON-LD slogan	1	0	-0.17	-0.52	0.05%
157	MDendDate	Uses Microdata endDate	1	0	-0.17	-0.52	0.05%
158	MDreviewRating	Uses Microdata reviewRating	1	0	-0.17	-0.52	0.05%
159	JLDLegalService	Uses JSON-LD LegalService	1	0	-0.17	-0.56	0.05%
160	MDstartDate	Uses Microdata startDate	1	0	-0.17	-0.52	0.05%
161	MDArticle	Uses Microdata Article	1	0	-0.17	-0.52	0.05%
162	SCHstarrating	Uses Schema starrating	1	0	-0.17	-0.52	0.05%
163	JLDratingCount	Uses JSON-LD ratingCount	1	0	-0.17	-0.52	0.05%
164	SCHoccupationaggregation	Uses Schema occupationaggregation	1	0	-0.17	-0.41	0.05%
165	RDFaListItem	Uses RDFa ListItem	1	0	-0.17	-0.41	0.05%
166	JLDsameAs	Uses JSON-LD sameAs	1	0	-0.17	-0.61	0.05%
167	SCHtheatergroup	Uses Schema theatergroup	1	0	-0.17	-0.46	0.05%
168	SCHratingcount	Uses Schema ratingcount	1	0	-0.17	-0.52	0.05%
169	JLDTheaterGroup	Uses JSON-LD TheaterGroup	1	0	-0.17	-0.46	0.05%
170	MDinLanguage	Uses Microdata inLanguage	1	0	-0.17	-0.52	0.05%
171	SCHarticle	Uses Schema article	1	0	-0.17	-0.61	0.05%
172	MDarticleBody	Uses Microdata articleBody	1	0	-0.17	-0.52	0.05%
173	RDFaitem	Uses RDFa item	1	0	-0.17	-0.41	0.05%
174	RDFaname	Uses RDFa name	1	0	-0.17	-0.41	0.05%
175	SCHreview	Uses Schema review	1	0	-0.17	-0.60	0.10%
176	CP032	Ahrefs Has Image Backlinks	1	0	-0.17	-0.46	9.66%
177	CPXR018	Variations in Nav Tags	6,894	23	-0.17	-0.41	87.09%
178	ENT008	Entities in Meta Description Tag	10	3	-0.17	-0.42	66.98%
179	CP007	Ahrefs External Links	254	33	-0.17	-0.34	12.07%
180	SCHtext	Uses Schema text	1	0	-0.17	-0.43	0.16%
181	JLDOrganization	Uses JSON-LD Organization	1	0	-0.17	-0.53	0.26%
182	CP151	Leading Variations in H1 Tags	1	0	-0.17	-0.45	75.96%
183	SCHanswer	Uses Schema answer	1	0	-0.17	-0.46	0.26%
184	SCHquestion	Uses Schema question	1	0	-0.17	-0.46	0.26%
185	CPXR003	Number of Heading Tags	219	21	-0.17	-0.40	88.24%
186	JLDcontactType	Uses JSON-LD contactType	1	0	-0.17	-0.53	0.16%
187	CP426	Number of Images	86	29	-0.16	-0.38	85.56%
188	JLDurl	Uses JSON-LD url	1	0	-0.16	-0.43	0.31%
189	CP169	Variations in H3 Tags	149	3	-0.16	-0.42	88.24%
190	CP381	Variations in Meta Description	40	1	-0.16	-0.41	78.37%
191	SCHurltemplate	Uses Schema urltemplate	1	0	-0.16	-0.47	0.21%
192	JLDurlTemplate	Uses JSON-LD urlTemplate	1	0	-0.16	-0.47	0.21%
193	SCHentrypoint	Uses Schema entrypoint	1	0	-0.16	-0.47	0.21%
194	JLDEntryPoint	Uses JSON-LD EntryPoint	1	0	-0.16	-0.47	0.21%
195	CP052	Ahrefs Linked Root Domains	29	8	-0.16	-0.40	11.60%
196	DD011	DomDetailer Majestic GOV Backlinks	26,029,265	4,513,662	-0.16	-0.28	22.10%
197	CP486	Keywords in pages top 3 most used phrases	6	1	-0.16	-0.44	82.47%
198	SCHbreadcrumblist	Uses Schema breadcrumblist	1	0	-0.16	-0.49	0.21%
199	ENT012	Has Entities in H1 Tags	1	1	-0.16	-0.44	61.78%
200	CP427	Number of Images with ALT Text	72	19	-0.16	-0.37	84.99%

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