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Top SEO Factors - 2022-09-07      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-09-07 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	44	18	-0.40	-0.63	95.81%
2	CPZZZ100	Number of Top 100 Shared Factors Used	89	41	-0.36	-0.61	95.70%
3	LSI000	Number of Unique LSI Words Used	811	386	-0.36	-0.63	0.32%
4	CPZZZ	Number of Factors Used	221	123	-0.33	-0.61	92.42%
5	CPZZZ200	Number of Top 200 Shared Factors Used	155	80	-0.31	-0.57	93.23%
6	ENT000a	Number of Distinct Entities Used	92	30	-0.30	-0.61	78.51%
7	CP062	Ahrefs Referring Domains	25,170	309	-0.27	-0.39	11.71%
8	CP063	Ahrefs Referring IP Addresses	11,004	191	-0.27	-0.40	11.82%
9	CP061	Ahrefs Referring Class C Addresses	4,304	120	-0.27	-0.41	11.82%
10	CP470	Variations in HTML Tags	64,601	247	-0.26	-0.54	96.08%
11	CP059	Ahrefs Rank	51	17	-0.26	-0.50	9.56%
12	SCHdatemodified	Uses Schema datemodified	1	0	-0.26	-0.63	0.11%
13	CP134	Variations in Body Tags	58,630	220	-0.25	-0.54	94.41%
14	CP002	Ahrefs Backlinks	15,530,592	74,128	-0.25	-0.35	11.55%
15	CP064	Ahrefs Referring Pages	15,530,595	74,128	-0.25	-0.35	11.55%
16	CP067	Ahrefs Text Backlinks	11,189,914	58,192	-0.25	-0.35	11.55%
17	CP054	Ahrefs NoFollow Backlinks	1,497,985	7,835	-0.25	-0.35	11.77%
18	SCHcurrenciesaccepted	Uses Schema currenciesaccepted	1	0	-0.24	-0.82	0.05%
19	CP004	Ahrefs Dofollow Backlinks	9,691,661	51,352	-0.24	-0.36	11.28%
20	ENT009	Entities in Title Tag	6	3	-0.23	-0.51	70.77%
21	CPX010	Variations in Div Tags	33,273	135	-0.23	-0.50	93.07%
22	CP161	Variations in H1-H6 Tags	380	8	-0.22	-0.50	91.19%
23	CP129	Variations in A Tags	5,363	28	-0.22	-0.48	92.91%
24	CP157	Variations in H1, H2, and H3 Tags	290	7	-0.22	-0.51	90.92%
25	CP135	Body Tag Size Kilobytes	336	95	-0.22	-0.48	92.42%
26	SCHorganization	Uses Schema organization	1	0	-0.22	-0.75	0.05%
27	ENT003	Entities in H2 Tags	42	7	-0.21	-0.51	77.38%
28	CP071	Variations in Search Result Display URL	17	1	-0.21	-0.49	76.09%
29	CP097	Variations in Search Result Link Text	17	1	-0.21	-0.49	76.25%
30	ENT004	Entities in H3 Tags	126	7	-0.21	-0.52	76.63%
31	CP465	Variations in P Tags	5,309	35	-0.21	-0.48	91.46%
32	CP153	Variations in H1 and H2 Tags	141	4	-0.21	-0.48	89.41%
33	JLDOrganization	Uses JSON-LD Organization	1	0	-0.21	-0.76	0.05%
34	ENT018	Entities in Sentences	482	115	-0.21	-0.44	97.90%
35	ENT001	Entities in the HTML Tag	1,613	380	-0.21	-0.45	97.58%
36	DD015	DomDetailer Moz PA	70	49	-0.21	-0.48	23.91%
37	CP375	Variations in LI Tags	1,868	19	-0.21	-0.47	92.05%
38	CP458	Page Size Kilobytes	547	169	-0.20	-0.46	89.25%
39	DI001	Average Exact Match Position	12,833	2,504	-0.20	-0.47	71.31%
40	CP469	Variations in Sentences	4,680	27	-0.20	-0.44	88.61%
41	DD010	DomDetailer Majestic Referring Subnets	67,589	18,614	-0.20	-0.29	24.93%
42	DD006	DomDetailer Majestic IPs	288,115	63,598	-0.20	-0.29	25.04%
43	MDimage	Uses Microdata image	1	0	-0.20	-0.52	0.05%
44	CP038	Ahrefs Has NoFollow Backlinks	1	1	-0.20	-0.52	11.50%
45	CP127	Variations in A Tag HREF Attributes	2,708	50	-0.20	-0.44	91.35%
46	CP127b	Variations in Distinct A Tag HREF Attributes	1,982	34	-0.20	-0.44	92.05%
47	CKWD001	Clean Keyword Density in the HTML Tag	203	4	-0.20	-0.45	79.63%
48	DD013	DomDetailer Moz DA	85	50	-0.20	-0.46	22.84%
49	DD008	DomDetailer Majestic Referring Domains	1,908,241	360,078	-0.20	-0.28	25.20%
50	DI005	Variation Position Variance	9,459	2,431	-0.20	-0.42	81.14%
51	CP465c	Variations in Script Tags	6,783	43	-0.20	-0.46	91.78%
52	CPXX888	Number of HTML Tags	2,744	955	-0.20	-0.47	90.22%
53	CP475	Term Frequency	6	3	-0.20	-0.45	91.51%
54	DI004	Average Variation Position	15,833	5,120	-0.20	-0.43	80.01%
55	DD005	DomDetailer Majestic CF	65	40	-0.20	-0.47	23.16%
56	DI002	Exact Match Position Variance	9,110	1,032	-0.20	-0.46	66.79%
57	CP128	Variations in ALT Attributes	355	8	-0.20	-0.44	89.04%
58	CP134a	Exact Matches in Body Tag	64,318	48	-0.19	-0.42	90.49%
59	CP481	Variations in the Title Tag	18	1	-0.19	-0.44	75.01%
60	CP470a	Exact Matches in the HTML Tag	142,612	83	-0.19	-0.43	88.23%
61	CP019	Ahrefs Has Dofollow Backlinks	1	1	-0.19	-0.50	11.23%
62	DD016	DomDetailer Moz Rank	8	5	-0.19	-0.46	22.51%
63	CP070	Ahrefs Word Count	3,721	1,392	-0.19	-0.44	8.65%
64	CP999	Variations in Search Result URL Path	9	1	-0.19	-0.44	71.57%
65	CP045	Ahrefs Has Text Backlinks	1	1	-0.19	-0.51	11.55%
66	CP017	Ahrefs Has Backlinks	1	1	-0.19	-0.51	11.61%
67	CP492b	Unabridged Word Count	5,994	1,880	-0.19	-0.42	86.67%
68	SCHheadline	Uses Schema headline	1	0	-0.19	-0.61	0.05%
69	CP488	Keywords in pages top 10 most used phrases	21	2	-0.19	-0.47	82.32%
70	DD012	DomDetailer Majestic TF	62	31	-0.19	-0.44	23.21%
71	CP140	Clean Text Kilobytes	35	12	-0.19	-0.42	87.16%
72	CP050	Ahrefs Internal Links	519	154	-0.19	-0.40	12.68%
73	CP492	Word Count	4,897	1,507	-0.19	-0.41	86.03%
74	CP160	Leading Variations in H1-H6 Tags	43	2	-0.19	-0.44	88.12%
75	CP165	Variations in H2 Tags	121	3	-0.18	-0.46	90.11%
76	CP156	Leading Variations in H1, H2, and H3 Tags	31	1	-0.18	-0.44	87.91%
77	CP005	Ahrefs Domain Rating	89	48	-0.18	-0.45	9.78%
78	SCHperson	Uses Schema person	1	0	-0.18	-0.51	0.05%
79	ENT002	Entities in H1 Tags	6	2	-0.18	-0.43	65.18%
80	ENT010	Title Tag Has Entities	1	1	-0.18	-0.45	56.21%
81	GD001	Variation Density in Top 30KB	309	2	-0.18	-0.44	81.62%
82	CP487	Keywords in pages top 5 most used phrases	10	1	-0.18	-0.46	82.38%
83	CP137	Variations in the Canonical URL	49	2	-0.18	-0.43	77.49%
84	SCHnextitem	Uses Schema nextitem	1	0	-0.18	-0.52	0.05%
85	SCHwidth	Uses Schema width	1	0	-0.18	-0.61	0.05%
86	SCHpaymentaccepted	Uses Schema paymentaccepted	1	0	-0.18	-0.63	0.05%
87	SCHpreviousitem	Uses Schema previousitem	1	0	-0.18	-0.52	0.05%
88	JLDpreviousItem	Uses JSON-LD previousItem	1	0	-0.18	-0.52	0.05%
89	SCHheight	Uses Schema height	1	0	-0.18	-0.61	0.05%
90	JLDnextItem	Uses JSON-LD nextItem	1	0	-0.18	-0.52	0.05%
91	SCHcopyrightyear	Uses Schema copyrightyear	1	0	-0.18	-0.62	0.11%
92	CP471	Variations in Span Tags	814	9	-0.18	-0.42	90.92%
93	CP048	Ahrefs Image Backlinks	2,277,429	12,601	-0.18	-0.37	10.32%
94	DD002	DomDetailer Facebook Shares	9,563,500	-5,519,288	-0.18	-0.29	24.56%
95	CP425	Number of HTTPS Links	548	163	-0.18	-0.41	85.81%
96	MDPerson	Uses Microdata Person	1	0	-0.18	-0.52	0.16%
97	CP468	Number of Sentences	271	64	-0.18	-0.39	84.63%
98	JLDcopyrightYear	Uses JSON-LD copyrightYear	1	0	-0.18	-0.58	0.11%
99	DD007	DomDetailer Majestic Links	114,614,595	-4,847,462	-0.17	-0.17	23.59%
100	CP152	Variations in H1 Tags	19	1	-0.17	-0.41	76.14%
101	CP113	Variations in Search Result URL	18	2	-0.17	-0.42	73.03%
102	CP007	Ahrefs External Links	254	32	-0.17	-0.34	11.98%
103	CP410	Number of DoFollow Links	545	161	-0.17	-0.40	85.49%
104	CP435	Number of Links	550	167	-0.17	-0.40	86.24%
105	DI003	Exact Match Clustering Score	49	17	-0.17	-0.45	62.87%
106	SCHbreadcrumblist	Uses Schema breadcrumblist	1	0	-0.17	-0.52	0.16%
107	SCHdatepublished	Uses Schema datepublished	1	0	-0.17	-0.43	0.16%
108	CP032	Ahrefs Has Image Backlinks	1	0	-0.17	-0.46	9.51%
109	CP072	Variations in Search Result Document File Name	8	1	-0.17	-0.43	60.51%
110	DD014	DomDetailer Moz Links	61,664,681	2,546,798	-0.17	-0.23	23.86%
111	CP484	Leading Variations in Title Tag	1	0	-0.17	-0.46	77.75%
112	GD004	Exact Matches in Top 30KB	4,681	6	-0.17	-0.41	64.59%
113	CP431	Number of Internal Links	532	147	-0.17	-0.39	86.19%
114	ENT008	Entities in Meta Description Tag	9	3	-0.17	-0.43	67.06%
115	MDmainContentOfPage	Uses Microdata mainContentOfPage	1	0	-0.17	-0.52	0.05%
116	JLDQuantitativeValue	Uses JSON-LD QuantitativeValue	1	0	-0.17	-0.52	0.05%
117	JLDslogan	Uses JSON-LD slogan	1	0	-0.17	-0.52	0.05%
118	SCHmaincontentofpage	Uses Schema maincontentofpage	1	0	-0.17	-0.52	0.05%
119	SCHquantitativevalue	Uses Schema quantitativevalue	1	0	-0.17	-0.52	0.05%
120	SCHslogan	Uses Schema slogan	1	0	-0.17	-0.52	0.05%
121	MDBlogPosting	Uses Microdata BlogPosting	1	0	-0.17	-0.52	0.05%
122	SCHitem	Uses Schema item	1	0	-0.17	-0.46	0.16%
123	CP159a	Exact Matches in H1-H6 Tags	702	2	-0.17	-0.41	87.75%
124	CPXR018	Variations in Nav Tags	6,894	23	-0.17	-0.41	87.37%
125	MDdescription	Uses Microdata description	1	0	-0.17	-0.45	0.16%
126	CPXR003	Number of Heading Tags	219	21	-0.17	-0.40	88.34%
127	CP056	Ahrefs Pages	6	2	-0.17	-0.35	11.66%
128	CP052	Ahrefs Linked Root Domains	29	8	-0.17	-0.40	11.61%
129	SCHlistitem	Uses Schema listitem	1	0	-0.17	-0.49	0.16%
130	SCHurl	Uses Schema url	1	1	-0.17	-0.46	0.11%
131	CP151	Leading Variations in H1 Tags	1	0	-0.16	-0.44	76.20%
132	CP169	Variations in H3 Tags	149	3	-0.16	-0.42	88.23%
133	CP381	Variations in Meta Description	40	1	-0.16	-0.41	78.61%
134	CPJLD086	Has JSON-LD FinancialProduct	1	0	-0.16	-0.54	2.26%
135	CP426	Number of Images	86	29	-0.16	-0.38	85.49%
136	DD011	DomDetailer Majestic GOV Backlinks	26,029,265	4,536,452	-0.16	-0.28	22.41%
137	ENT012	Has Entities in H1 Tags	1	1	-0.16	-0.44	61.10%
138	GD003	Variation Count in Top 30KB	5,520	37	-0.16	-0.39	74.58%
139	CPXR24	Number of P Tags	141	38	-0.16	-0.38	80.71%
140	CP427	Number of Images with ALT Text	72	19	-0.16	-0.37	85.01%
141	JLDitem	Uses JSON-LD item	1	0	-0.16	-0.44	0.16%
142	SCHcorporation	Uses Schema corporation	1	0	-0.16	-0.52	0.05%
143	ENT013	Has Entities in H2 Tags	1	1	-0.16	-0.47	67.28%
144	CPX003	Variations in Main Tags	12,451	58	-0.16	-0.45	84.26%
145	ENT014	Has Entities in H3 Tags	1	1	-0.16	-0.47	66.74%
146	CP486	Keywords in pages top 3 most used phrases	6	1	-0.16	-0.43	82.91%
147	CP124a	Variations in Absolute URLs	6,914	47	-0.16	-0.37	86.89%
148	JLDBreadcrumbList	Uses JSON-LD BreadcrumbList	1	0	-0.16	-0.47	0.16%
149	CP057	Ahrefs Page Size	89,701	27,803	-0.16	-0.34	8.22%
150	SCHaddresscountry	Uses Schema addresscountry	1	0	-0.16	-0.52	0.05%
151	CP358	Inline JavaScript Kilobytes	198	38	-0.16	-0.36	79.80%
152	SCHentrypoint	Uses Schema entrypoint	1	0	-0.16	-0.43	0.16%
153	JLDEntryPoint	Uses JSON-LD EntryPoint	1	0	-0.16	-0.43	0.16%
154	SCHurltemplate	Uses Schema urltemplate	1	0	-0.16	-0.43	0.16%
155	JLDurlTemplate	Uses JSON-LD urlTemplate	1	0	-0.16	-0.43	0.16%
156	CP467	Variations in Section Tags	2,896	16	-0.16	-0.41	88.23%
157	CP476	TF/IDF	1	1	-0.16	-0.44	80.12%
158	CP385	Variations in OpenGraph Title	14	1	-0.16	-0.41	66.42%
159	CP049	Ahrefs Images	67	18	-0.16	-0.35	8.38%
160	MDImageObject	Uses Microdata ImageObject	1	0	-0.16	-0.54	0.11%
161	JLDurl	Uses JSON-LD url	1	0	-0.15	-0.41	0.11%
162	SCHname	Uses Schema name	1	1	-0.15	-0.46	0.11%
163	CPXR005	Number of H2 Tags	22	6	-0.15	-0.38	88.29%
164	CP006	Ahrefs EDU Backlinks	97,515	741	-0.15	-0.36	8.06%
165	SCHthumbnail	Uses Schema thumbnail	1	0	-0.15	-0.48	0.11%
166	CP483a	Exact Matches in Title Tag	2	0	-0.15	-0.39	78.13%
167	VAR000	Number of Unique Variations Used	14	7	-0.15	-0.39	0.27%
168	CPXR006	Number of H3 Tags	196	8	-0.15	-0.38	85.33%
169	CP158	Variations making whole H1-H6 Tags	2	0	-0.15	-0.41	77.81%
170	JLDisAccessibleForFree	Uses JSON-LD isAccessibleForFree	1	0	-0.15	-0.52	0.05%
171	SCHwebpageelement	Uses Schema webpageelement	1	0	-0.15	-0.52	0.05%
172	JLDcssSelector	Uses JSON-LD cssSelector	1	0	-0.15	-0.52	0.05%
173	JLDWebPageElement	Uses JSON-LD WebPageElement	1	0	-0.15	-0.52	0.05%
174	PAGE009	Number of Prices	264	41	-0.15	-0.36	81.14%
175	ENT005	Entities in H4 Tags	16	2	-0.15	-0.42	71.63%
176	CP146	Variations in First 100 Words	202	6	-0.15	-0.38	71.74%
177	QS003	Number of Questions	114	5	-0.15	-0.32	80.55%
178	CP469a	Exact Matches in Sentences	8,563	6	-0.15	-0.36	88.50%
179	CPX013	Variations in Footer Tags	3,286	9	-0.15	-0.35	80.66%
180	JLDSearchAction	Uses JSON-LD SearchAction	1	0	-0.15	-0.39	0.16%
181	CPJLDxSA	Number Of JSON-LD Types	74	9	-0.15	-0.38	81.68%
182	CP383	Variations in OpenGraph Description	149	1	-0.15	-0.38	70.66%
183	CP313	Has Privacy Policy	1	1	-0.15	-0.42	77.81%
184	CP036	Ahrefs Has Linked Root Domains	1	1	-0.15	-0.43	10.48%
185	CP021	Ahrefs Has EDU Backlinks	1	0	-0.15	-0.41	7.52%
186	CP391	Number of Absolute URLs	428	155	-0.15	-0.36	80.71%
187	JLDListItem	Uses JSON-LD ListItem	1	0	-0.15	-0.43	0.16%
188	CP154	Variations making whole H1, H2, and H3 Tags	1	0	-0.15	-0.40	75.77%
189	DI006	Variation Clustering Score	53	40	-0.15	-0.38	71.20%
190	CP022	Ahrefs Has External Links	1	1	-0.15	-0.42	10.80%
191	CP413	Number of External Links	116	20	-0.14	-0.33	76.84%
192	CP472	Variations Making Whole Span Tags	12	1	-0.14	-0.38	84.79%
193	JLDinLanguage	Uses JSON-LD inLanguage	1	0	-0.14	-0.34	0.16%
194	SCHinlanguage	Uses Schema inlanguage	1	0	-0.14	-0.34	0.16%
195	CP376	Variations Making Whole LI Tags	7	1	-0.14	-0.39	79.90%
196	CP034	Ahrefs Has Internal Links	1	1	-0.14	-0.42	10.64%
197	QS004	Number of Questions In Headings	7	1	-0.14	-0.35	38.80%
198	LSI002	LSI Words in Sentences	5,144	585	-0.14	-0.31	96.78%
199	CP126a	Exact Matches in A Tags	6,766	6	-0.14	-0.34	87.21%
200	ENT011	Meta Description Tag Has Entities	1	1	-0.14	-0.42	59.32%

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