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Top SEO Factors - 2022-09-06      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-09-06 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	44	18	-0.41	-0.62	96.05%
2	CPZZZ100	Number of Top 100 Shared Factors Used	89	41	-0.36	-0.61	95.72%
3	LSI000	Number of Unique LSI Words Used	811	386	-0.36	-0.63	0.33%
4	CPZZZ	Number of Factors Used	221	122	-0.33	-0.61	92.16%
5	CPZZZ200	Number of Top 200 Shared Factors Used	155	80	-0.31	-0.57	93.20%
6	ENT000a	Number of Distinct Entities Used	76	30	-0.30	-0.61	77.80%
7	CP062	Ahrefs Referring Domains	25,170	294	-0.27	-0.39	11.62%
8	CP063	Ahrefs Referring IP Addresses	11,004	180	-0.27	-0.39	11.73%
9	CP061	Ahrefs Referring Class C Addresses	4,304	112	-0.27	-0.40	11.73%
10	CP470	Variations in HTML Tags	33,505	214	-0.26	-0.54	96.22%
11	CP059	Ahrefs Rank	51	17	-0.26	-0.49	9.43%
12	CP064	Ahrefs Referring Pages	15,530,595	71,079	-0.26	-0.35	11.40%
13	CP002	Ahrefs Backlinks	15,530,592	71,079	-0.26	-0.35	11.40%
14	SCHdatemodified	Uses Schema datemodified	1	0	-0.26	-0.63	0.11%
15	CP067	Ahrefs Text Backlinks	11,189,914	54,570	-0.25	-0.35	11.40%
16	CP134	Variations in Body Tags	21,791	189	-0.25	-0.54	94.63%
17	CP054	Ahrefs NoFollow Backlinks	1,497,985	7,756	-0.25	-0.35	11.68%
18	CP004	Ahrefs Dofollow Backlinks	9,691,661	47,727	-0.24	-0.36	11.13%
19	SCHcurrenciesaccepted	Uses Schema currenciesaccepted	1	0	-0.24	-0.82	0.05%
20	ENT009	Entities in Title Tag	6	2	-0.23	-0.51	70.12%
21	CP161	Variations in H1-H6 Tags	132	8	-0.23	-0.50	91.17%
22	CP129	Variations in A Tags	1,255	25	-0.22	-0.48	93.04%
23	CP157	Variations in H1, H2, and H3 Tags	93	7	-0.22	-0.51	90.79%
24	CPX010	Variations in Div Tags	11,532	115	-0.22	-0.49	93.20%
25	CP135	Body Tag Size Kilobytes	336	95	-0.22	-0.48	92.49%
26	SCHorganization	Uses Schema organization	1	0	-0.22	-0.75	0.05%
27	CP071	Variations in Search Result Display URL	12	1	-0.22	-0.49	76.04%
28	ENT003	Entities in H2 Tags	39	7	-0.22	-0.52	76.64%
29	CP097	Variations in Search Result Link Text	12	1	-0.21	-0.49	76.21%
30	ENT004	Entities in H3 Tags	30	6	-0.21	-0.52	75.93%
31	CP465	Variations in P Tags	1,340	32	-0.21	-0.47	91.45%
32	CP153	Variations in H1 and H2 Tags	55	4	-0.21	-0.48	89.25%
33	JLDOrganization	Uses JSON-LD Organization	1	0	-0.21	-0.76	0.05%
34	DD015	DomDetailer Moz PA	70	49	-0.21	-0.49	24.51%
35	ENT018	Entities in Sentences	482	109	-0.21	-0.44	97.97%
36	CP375	Variations in LI Tags	507	17	-0.21	-0.47	92.05%
37	ENT001	Entities in the HTML Tag	1,613	366	-0.21	-0.45	97.70%
38	DD010	DomDetailer Majestic Referring Subnets	67,589	18,634	-0.20	-0.29	25.49%
39	CP469	Variations in Sentences	1,165	24	-0.20	-0.45	88.76%
40	CP458	Page Size Kilobytes	547	169	-0.20	-0.46	89.31%
41	DD006	DomDetailer Majestic IPs	288,115	63,826	-0.20	-0.29	25.60%
42	DI001	Average Exact Match Position	12,833	2,379	-0.20	-0.47	71.66%
43	CP038	Ahrefs Has NoFollow Backlinks	1	1	-0.20	-0.52	11.40%
44	MDimage	Uses Microdata image	1	0	-0.20	-0.52	0.05%
45	DD008	DomDetailer Majestic Referring Domains	1,908,241	362,702	-0.20	-0.29	25.71%
46	DD013	DomDetailer Moz DA	85	50	-0.20	-0.47	23.36%
47	CP465c	Variations in Script Tags	4,848	39	-0.20	-0.46	91.45%
48	CP127	Variations in A Tag HREF Attributes	819	45	-0.20	-0.44	91.45%
49	DI005	Variation Position Variance	9,459	2,410	-0.20	-0.42	81.52%
50	CP127b	Variations in Distinct A Tag HREF Attributes	542	31	-0.20	-0.44	92.11%
51	DI004	Average Variation Position	15,833	5,090	-0.20	-0.43	80.43%
52	CP475	Term Frequency	6	3	-0.20	-0.45	91.56%
53	DD005	DomDetailer Majestic CF	65	40	-0.20	-0.47	23.79%
54	CPXX888	Number of HTML Tags	2,744	947	-0.20	-0.47	90.19%
55	CKWD001	Clean Keyword Density in the HTML Tag	187	3	-0.20	-0.44	79.39%
56	DI002	Exact Match Position Variance	9,110	974	-0.20	-0.46	67.05%
57	CP070	Ahrefs Word Count	3,721	1,363	-0.19	-0.45	8.39%
58	CP019	Ahrefs Has Dofollow Backlinks	1	1	-0.19	-0.51	11.13%
59	CP481	Variations in the Title Tag	13	1	-0.19	-0.44	74.95%
60	CP128	Variations in ALT Attributes	56	8	-0.19	-0.44	88.87%
61	DD016	DomDetailer Moz Rank	8	5	-0.19	-0.47	22.97%
62	CP045	Ahrefs Has Text Backlinks	1	1	-0.19	-0.51	11.51%
63	CP134a	Exact Matches in Body Tag	64,318	48	-0.19	-0.42	90.68%
64	CP999	Variations in Search Result URL Path	8	1	-0.19	-0.45	71.66%
65	CP017	Ahrefs Has Backlinks	1	1	-0.19	-0.51	11.57%
66	DD012	DomDetailer Majestic TF	62	31	-0.19	-0.45	23.79%
67	CP492b	Unabridged Word Count	5,994	1,874	-0.19	-0.42	86.73%
68	SCHheadline	Uses Schema headline	1	0	-0.19	-0.61	0.05%
69	CP470a	Exact Matches in the HTML Tag	142,612	84	-0.19	-0.42	88.60%
70	CP140	Clean Text Kilobytes	35	12	-0.19	-0.42	87.23%
71	CP488	Keywords in pages top 10 most used phrases	18	2	-0.19	-0.46	81.85%
72	CP492	Word Count	4,897	1,498	-0.19	-0.41	86.18%
73	CP050	Ahrefs Internal Links	519	152	-0.19	-0.40	12.61%
74	CP160	Leading Variations in H1-H6 Tags	14	2	-0.19	-0.44	88.10%
75	CP165	Variations in H2 Tags	44	3	-0.18	-0.46	89.97%
76	ENT002	Entities in H1 Tags	6	2	-0.18	-0.43	64.64%
77	CP156	Leading Variations in H1, H2, and H3 Tags	10	1	-0.18	-0.44	87.94%
78	CP005	Ahrefs Domain Rating	89	48	-0.18	-0.45	9.70%
79	SCHperson	Uses Schema person	1	0	-0.18	-0.51	0.05%
80	ENT010	Title Tag Has Entities	1	1	-0.18	-0.45	55.43%
81	GD001	Variation Density in Top 30KB	301	2	-0.18	-0.44	81.47%
82	SCHpaymentaccepted	Uses Schema paymentaccepted	1	0	-0.18	-0.63	0.05%
83	SCHpreviousitem	Uses Schema previousitem	1	0	-0.18	-0.52	0.05%
84	JLDpreviousItem	Uses JSON-LD previousItem	1	0	-0.18	-0.52	0.05%
85	SCHheight	Uses Schema height	1	0	-0.18	-0.61	0.05%
86	JLDnextItem	Uses JSON-LD nextItem	1	0	-0.18	-0.52	0.05%
87	SCHwidth	Uses Schema width	1	0	-0.18	-0.61	0.05%
88	SCHnextitem	Uses Schema nextitem	1	0	-0.18	-0.52	0.05%
89	SCHcopyrightyear	Uses Schema copyrightyear	1	0	-0.18	-0.62	0.11%
90	CP137	Variations in the Canonical URL	46	1	-0.18	-0.43	77.58%
91	DD002	DomDetailer Facebook Shares	9,563,500	-5,751,963	-0.18	-0.29	25.11%
92	CP487	Keywords in pages top 5 most used phrases	9	1	-0.18	-0.46	81.96%
93	CP048	Ahrefs Image Backlinks	2,277,429	12,570	-0.18	-0.37	10.20%
94	CP468	Number of Sentences	271	63	-0.18	-0.39	84.76%
95	MDPerson	Uses Microdata Person	1	0	-0.18	-0.52	0.16%
96	DD007	DomDetailer Majestic Links	114,614,595	-4,614,721	-0.18	-0.17	24.12%
97	CP425	Number of HTTPS Links	548	162	-0.18	-0.41	86.13%
98	CP471	Variations in Span Tags	439	9	-0.18	-0.41	91.12%
99	CP152	Variations in H1 Tags	11	1	-0.18	-0.41	75.99%
100	CP113	Variations in Search Result URL	18	1	-0.18	-0.43	73.14%
101	JLDcopyrightYear	Uses JSON-LD copyrightYear	1	0	-0.18	-0.58	0.11%
102	CP072	Variations in Search Result Document File Name	8	1	-0.17	-0.44	60.47%
103	DD014	DomDetailer Moz Links	61,664,681	2,253,580	-0.17	-0.24	24.34%
104	CP007	Ahrefs External Links	254	29	-0.17	-0.34	11.84%
105	SCHbreadcrumblist	Uses Schema breadcrumblist	1	0	-0.17	-0.52	0.16%
106	SCHdatepublished	Uses Schema datepublished	1	0	-0.17	-0.43	0.16%
107	CP032	Ahrefs Has Image Backlinks	1	0	-0.17	-0.46	9.38%
108	CP435	Number of Links	550	166	-0.17	-0.40	86.46%
109	CP410	Number of DoFollow Links	545	160	-0.17	-0.40	85.75%
110	DI003	Exact Match Clustering Score	49	16	-0.17	-0.45	62.88%
111	ENT008	Entities in Meta Description Tag	9	3	-0.17	-0.42	66.56%
112	SCHmaincontentofpage	Uses Schema maincontentofpage	1	0	-0.17	-0.52	0.05%
113	SCHquantitativevalue	Uses Schema quantitativevalue	1	0	-0.17	-0.52	0.05%
114	SCHslogan	Uses Schema slogan	1	0	-0.17	-0.52	0.05%
115	MDBlogPosting	Uses Microdata BlogPosting	1	0	-0.17	-0.52	0.05%
116	MDmainContentOfPage	Uses Microdata mainContentOfPage	1	0	-0.17	-0.52	0.05%
117	JLDQuantitativeValue	Uses JSON-LD QuantitativeValue	1	0	-0.17	-0.52	0.05%
118	JLDslogan	Uses JSON-LD slogan	1	0	-0.17	-0.52	0.05%
119	SCHitem	Uses Schema item	1	0	-0.17	-0.46	0.16%
120	CP431	Number of Internal Links	532	146	-0.17	-0.39	86.35%
121	MDdescription	Uses Microdata description	1	0	-0.17	-0.45	0.16%
122	CP484	Leading Variations in Title Tag	1	0	-0.17	-0.45	77.74%
123	CPXR018	Variations in Nav Tags	2,398	19	-0.17	-0.41	87.12%
124	CPXR003	Number of Heading Tags	57	21	-0.17	-0.40	88.38%
125	CP052	Ahrefs Linked Root Domains	22	7	-0.17	-0.40	11.40%
126	GD004	Exact Matches in Top 30KB	4,681	6	-0.17	-0.40	64.36%
127	SCHlistitem	Uses Schema listitem	1	0	-0.17	-0.49	0.16%
128	SCHurl	Uses Schema url	1	1	-0.17	-0.46	0.11%
129	CP056	Ahrefs Pages	6	2	-0.16	-0.35	11.62%
130	CP159a	Exact Matches in H1-H6 Tags	702	2	-0.16	-0.40	87.99%
131	CP169	Variations in H3 Tags	38	2	-0.16	-0.42	88.43%
132	DD011	DomDetailer Majestic GOV Backlinks	26,029,265	4,598,747	-0.16	-0.29	22.81%
133	CP381	Variations in Meta Description	40	1	-0.16	-0.41	78.67%
134	CP426	Number of Images	86	29	-0.16	-0.38	85.53%
135	ENT012	Has Entities in H1 Tags	1	1	-0.16	-0.45	60.09%
136	CP151	Leading Variations in H1 Tags	1	0	-0.16	-0.43	75.82%
137	CP427	Number of Images with ALT Text	72	19	-0.16	-0.38	84.92%
138	CPXR24	Number of P Tags	141	37	-0.16	-0.38	80.59%
139	GD003	Variation Count in Top 30KB	4,577	33	-0.16	-0.38	74.51%
140	JLDitem	Uses JSON-LD item	1	0	-0.16	-0.44	0.16%
141	SCHcorporation	Uses Schema corporation	1	0	-0.16	-0.52	0.05%
142	ENT014	Has Entities in H3 Tags	1	1	-0.16	-0.47	65.84%
143	ENT013	Has Entities in H2 Tags	1	1	-0.16	-0.46	66.34%
144	CPX003	Variations in Main Tags	2,271	50	-0.16	-0.45	84.54%
145	CP057	Ahrefs Page Size	89,701	27,346	-0.16	-0.34	7.95%
146	CP358	Inline JavaScript Kilobytes	198	38	-0.16	-0.36	80.48%
147	CP124a	Variations in Absolute URLs	1,392	42	-0.16	-0.37	87.06%
148	JLDBreadcrumbList	Uses JSON-LD BreadcrumbList	1	0	-0.16	-0.47	0.16%
149	CP385	Variations in OpenGraph Title	11	1	-0.16	-0.41	66.67%
150	SCHaddresscountry	Uses Schema addresscountry	1	0	-0.16	-0.52	0.05%
151	CP049	Ahrefs Images	64	17	-0.16	-0.36	8.11%
152	JLDEntryPoint	Uses JSON-LD EntryPoint	1	0	-0.16	-0.43	0.16%
153	SCHurltemplate	Uses Schema urltemplate	1	0	-0.16	-0.43	0.16%
154	JLDurlTemplate	Uses JSON-LD urlTemplate	1	0	-0.16	-0.43	0.16%
155	SCHentrypoint	Uses Schema entrypoint	1	0	-0.16	-0.43	0.16%
156	CP476	TF/IDF	1	1	-0.16	-0.44	79.39%
157	CP486	Keywords in pages top 3 most used phrases	5	1	-0.16	-0.42	82.84%
158	MDImageObject	Uses Microdata ImageObject	1	0	-0.16	-0.54	0.11%
159	JLDurl	Uses JSON-LD url	1	0	-0.15	-0.41	0.11%
160	SCHname	Uses Schema name	1	1	-0.15	-0.46	0.11%
161	CPXR005	Number of H2 Tags	18	6	-0.15	-0.39	88.21%
162	CP467	Variations in Section Tags	625	14	-0.15	-0.41	88.21%
163	CP006	Ahrefs EDU Backlinks	97,515	755	-0.15	-0.36	7.89%
164	SCHthumbnail	Uses Schema thumbnail	1	0	-0.15	-0.48	0.11%
165	VAR000	Number of Unique Variations Used	14	7	-0.15	-0.39	0.27%
166	CPXR006	Number of H3 Tags	22	8	-0.15	-0.38	85.58%
167	ENT005	Entities in H4 Tags	16	2	-0.15	-0.42	71.05%
168	SCHwebpageelement	Uses Schema webpageelement	1	0	-0.15	-0.52	0.05%
169	JLDcssSelector	Uses JSON-LD cssSelector	1	0	-0.15	-0.52	0.05%
170	JLDWebPageElement	Uses JSON-LD WebPageElement	1	0	-0.15	-0.52	0.05%
171	JLDisAccessibleForFree	Uses JSON-LD isAccessibleForFree	1	0	-0.15	-0.52	0.05%
172	QS003	Number of Questions	114	5	-0.15	-0.33	80.54%
173	CP146	Variations in First 100 Words	179	6	-0.15	-0.38	71.38%
174	PAGE009	Number of Prices	264	41	-0.15	-0.36	81.58%
175	CP021	Ahrefs Has EDU Backlinks	1	0	-0.15	-0.41	7.35%
176	CPJLDxSA	Number Of JSON-LD Types	74	9	-0.15	-0.38	81.36%
177	JLDSearchAction	Uses JSON-LD SearchAction	1	0	-0.15	-0.39	0.16%
178	CP383	Variations in OpenGraph Description	149	1	-0.15	-0.38	70.78%
179	CP483a	Exact Matches in Title Tag	2	0	-0.15	-0.38	78.29%
180	DI006	Variation Clustering Score	53	40	-0.15	-0.38	71.16%
181	CPX013	Variations in Footer Tags	1,978	6	-0.15	-0.35	80.54%
182	CP313	Has Privacy Policy	1	1	-0.15	-0.42	78.13%
183	JLDListItem	Uses JSON-LD ListItem	1	0	-0.15	-0.43	0.16%
184	CP391	Number of Absolute URLs	428	155	-0.15	-0.36	80.59%
185	CP036	Ahrefs Has Linked Root Domains	1	1	-0.15	-0.43	10.42%
186	LSI002	LSI Words in Sentences	5,144	570	-0.15	-0.32	96.93%
187	CP022	Ahrefs Has External Links	1	1	-0.14	-0.42	10.64%
188	CP413	Number of External Links	116	20	-0.14	-0.33	77.08%
189	QS004	Number of Questions In Headings	7	1	-0.14	-0.36	38.60%
190	JLDinLanguage	Uses JSON-LD inLanguage	1	0	-0.14	-0.34	0.16%
191	SCHinlanguage	Uses Schema inlanguage	1	0	-0.14	-0.34	0.16%
192	CP158	Variations making whole H1-H6 Tags	2	0	-0.14	-0.40	77.63%
193	CP376	Variations Making Whole LI Tags	7	1	-0.14	-0.39	79.99%
194	CP472	Variations Making Whole Span Tags	12	1	-0.14	-0.37	85.03%
195	CP034	Ahrefs Has Internal Links	1	1	-0.14	-0.42	10.53%
196	CP469a	Exact Matches in Sentences	8,563	6	-0.14	-0.35	88.93%
197	ENT011	Meta Description Tag Has Entities	1	1	-0.14	-0.42	58.61%
198	CP125	Variations making whole A Tags	16	1	-0.14	-0.37	80.65%
199	CP126a	Exact Matches in A Tags	6,766	6	-0.14	-0.34	87.50%
200	SCHsearchaction	Uses Schema searchaction	1	0	-0.14	-0.36	0.11%

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