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Top SEO Factors - 2022-09-05      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-09-05 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	44	18	-0.40	-0.62	96.02%
2	CPZZZ100	Number of Top 100 Shared Factors Used	89	42	-0.36	-0.61	95.91%
3	CPZZZ	Number of Factors Used	221	123	-0.33	-0.61	92.27%
4	CPZZZ200	Number of Top 200 Shared Factors Used	155	80	-0.31	-0.57	93.62%
5	ENT000a	Number of Entities Used	69	30	-0.30	-0.62	77.55%
6	CP062	Ahrefs Referring Domains	25,170	287	-0.27	-0.39	11.98%
7	CP063	Ahrefs Referring IP Addresses	11,004	177	-0.27	-0.39	12.09%
8	CP061	Ahrefs Referring Class C Addresses	4,304	110	-0.26	-0.40	12.09%
9	CP470	Keywords in the HTML Tag	33,505	216	-0.26	-0.54	96.14%
10	CP059	Ahrefs Rank	51	17	-0.26	-0.49	9.80%
11	CP002	Ahrefs Backlinks	15,530,592	70,218	-0.25	-0.35	11.76%
12	CP064	Ahrefs Referring Pages	15,530,595	70,218	-0.25	-0.35	11.76%
13	CP067	Ahrefs Text Backlinks	11,189,914	53,840	-0.25	-0.35	11.76%
14	CP134	Keywords in Body Tag	21,791	190	-0.25	-0.54	94.57%
15	CP054	Ahrefs NoFollow Backlinks	1,497,985	7,326	-0.25	-0.35	12.04%
16	CP004	Ahrefs Dofollow Backlinks	9,691,661	47,420	-0.24	-0.35	11.48%
17	ENT009	Entities in Title Tag	6	2	-0.23	-0.51	69.76%
18	CP161	Keywords in H1-H6 Tags	132	8	-0.23	-0.50	91.21%
19	CP157	Keywords in H1, H2, and H3 Tags	93	7	-0.22	-0.51	90.99%
20	CPX010	Keywords in Div Tags	11,532	117	-0.22	-0.49	93.17%
21	CP129	Keywords in A Tags	1,255	25	-0.22	-0.48	93.00%
22	CP135	Body Tag Size Kilobytes	336	95	-0.22	-0.48	92.16%
23	ENT003	Entities in H2 Tags	39	7	-0.21	-0.52	76.54%
24	CP071	Search Result Display URL Matches	12	1	-0.21	-0.49	75.98%
25	CP097	Search Result Link Text Matches	12	1	-0.21	-0.49	76.15%
26	CP465	Keywords in P Tags	1,340	33	-0.21	-0.48	91.49%
27	DD015	DomDetailer Moz PA	69	49	-0.21	-0.49	24.58%
28	ENT004	Entities in H3 Tags	30	7	-0.21	-0.52	75.76%
29	CP153	Keywords in H1 and H2 Tags	55	4	-0.21	-0.49	89.19%
30	ENT018	Entities in Sentences	482	111	-0.20	-0.43	97.93%
31	CP469	Keywords in Sentences	1,165	25	-0.20	-0.45	88.86%
32	CP375	Keywords in LI Tags	507	17	-0.20	-0.47	92.11%
33	DD010	DomDetailer Majestic Referring Subnets	67,589	18,664	-0.20	-0.30	25.59%
34	DD006	DomDetailer Majestic IPs	288,115	64,020	-0.20	-0.29	25.70%
35	CP458	Page Size Kilobytes	547	169	-0.20	-0.46	89.14%
36	ENT001	Entities in HTML Tag	1,613	375	-0.20	-0.44	97.65%
37	DD008	DomDetailer Majestic Referring Domains	1,908,241	363,548	-0.20	-0.29	25.81%
38	CP038	Ahrefs Has NoFollow Backlinks	1	1	-0.20	-0.52	11.76%
39	DD013	DomDetailer Moz DA	85	50	-0.20	-0.47	23.46%
40	DD005	DomDetailer Majestic CF	65	39	-0.20	-0.48	23.96%
41	CP465c	Keywords in script Tags	4,848	39	-0.20	-0.46	91.32%
42	CKWD001	Clean Keyword Density in the HTML Tag	187	3	-0.20	-0.45	79.06%
43	CP127	Keywords in A Tag HREFs	819	46	-0.20	-0.44	91.71%
44	CP127b	Keywords in Unique A Tag HREFs	542	32	-0.20	-0.44	92.39%
45	CP070	Ahrefs Word Count	3,721	1,375	-0.20	-0.45	8.73%
46	CP475	Term Frequency	6	3	-0.20	-0.45	91.60%
47	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.20	-0.51	11.48%
48	CPXX888	Number of HTML Tags	2,744	945	-0.19	-0.47	90.15%
49	DD016	DomDetailer Moz Rank	8	5	-0.19	-0.47	23.07%
50	CP134a	Search Terms in Body Tag	64,318	48	-0.19	-0.42	90.54%
51	CP481	Keywords in Title Tag	13	1	-0.19	-0.44	74.86%
52	CP128	Keywords in Alt Attributes	56	8	-0.19	-0.44	88.75%
53	CP045	Ahrefs Has Text Backlinks	1	1	-0.19	-0.51	11.93%
54	DD012	DomDetailer Majestic TF	62	31	-0.19	-0.45	23.91%
55	CP999	Search Result Path Matches	8	1	-0.19	-0.45	71.67%
56	CP017	Ahrefs Has Backlinks	1	1	-0.19	-0.51	11.98%
57	CP470a	Search Terms in the HTML Tag	142,612	84	-0.19	-0.43	88.97%
58	CP492b	Unabridged Word Count	5,994	1,879	-0.19	-0.42	86.56%
59	CP488	Keywords in pages top 10 most used phrases	18	2	-0.19	-0.47	81.75%
60	CP140	Clean Text Kilobytes	35	12	-0.19	-0.42	87.01%
61	CP050	Ahrefs Internal Links	519	152	-0.19	-0.39	12.99%
62	CP492	Word Count	4,897	1,507	-0.19	-0.41	86.00%
63	CP160	Leading Keywords in H1-H6 Tags	14	2	-0.19	-0.44	88.13%
64	CP165	Keywords in H2 Tags	44	3	-0.18	-0.46	90.09%
65	CP005	Ahrefs Domain Rating	89	48	-0.18	-0.45	10.02%
66	ENT002	Entities in H1 Tags	6	2	-0.18	-0.43	64.78%
67	CP156	Leading Keywords in H1, H2, and H3 Tags	10	1	-0.18	-0.44	88.07%
68	ENT010	Title Tag Has Entities	1	1	-0.18	-0.45	55.32%
69	CP137	Keywords in the Canonical URL	46	1	-0.18	-0.44	77.77%
70	GD001	Google Variation Density	301	2	-0.18	-0.43	81.19%
71	DD002	DomDetailer Facebook Shares	9,563,500	-6,012,305	-0.18	-0.29	25.20%
72	CP487	Keywords in pages top 5 most used phrases	9	1	-0.18	-0.46	81.91%
73	CP468	Number of Sentences	271	64	-0.18	-0.39	85.27%
74	DD007	DomDetailer Majestic Links	114,614,595	-5,692,866	-0.18	-0.17	24.30%
75	CP072	Search Result Document Matches	8	1	-0.18	-0.44	60.13%
76	CP471	Keywords in Span Tags	439	9	-0.18	-0.42	91.10%
77	CP048	Ahrefs Image Backlinks	2,277,429	12,567	-0.18	-0.36	10.47%
78	CP113	Search Result URL Matches	18	1	-0.18	-0.43	73.07%
79	CP007	Ahrefs External Links	254	30	-0.18	-0.34	12.21%
80	CP152	Keywords in H1 Tags	11	1	-0.18	-0.41	76.20%
81	DD014	DomDetailer Moz Links	61,664,681	2,176,372	-0.17	-0.24	24.36%
82	CP425	Number of HTTPS Links	548	160	-0.17	-0.40	86.06%
83	CP435	Number of Links	550	164	-0.17	-0.40	86.45%
84	CP032	Ahrefs Has Image Backlinks	1	0	-0.17	-0.46	9.63%
85	CP410	Number of DoFollow Links	545	158	-0.17	-0.40	85.72%
86	ENT008	Entities in Meta Description Tag	9	3	-0.17	-0.42	66.41%
87	CP052	Ahrefs Linked Root Domains	22	7	-0.17	-0.40	11.70%
88	CP431	Number of Internal Links	532	145	-0.17	-0.39	86.45%
89	GD004	Google Density Exact Matches	4,681	6	-0.17	-0.40	64.67%
90	CP056	Ahrefs Pages	6	2	-0.17	-0.35	11.93%
91	CP484	Leading Keywords in Title Tag	1	0	-0.17	-0.46	77.94%
92	CPXR003	Number of Heading Tags	57	21	-0.17	-0.40	88.24%
93	CPXR018	Keywords in Nav Tags	2,398	19	-0.17	-0.41	87.35%
94	CP159a	Search Terms in H1-H6 Tags	702	2	-0.17	-0.40	88.13%
95	CP169	Keywords in H3 Tags	38	2	-0.16	-0.42	88.58%
96	DD011	DomDetailer Majestic Referring .gov Links	26,029,265	4,594,020	-0.16	-0.29	23.12%
97	CP381	Keywords in Meta Descriptions	40	1	-0.16	-0.41	78.72%
98	ENT012	Has Entities in H1 Tags	1	1	-0.16	-0.45	60.19%
99	CP151	Leading Keywords in H1 Tags	1	0	-0.16	-0.44	75.98%
100	CP426	Number of Images	86	29	-0.16	-0.38	85.61%
101	CPXR24	Number of P Tags	152	38	-0.16	-0.39	80.85%
102	ENT013	Has Entities in H2 Tags	1	1	-0.16	-0.47	65.90%
103	CP427	Number of Images with Alt Text	67	19	-0.16	-0.37	85.05%
104	CPX003	Keywords in Main Tags	2,271	51	-0.16	-0.45	85.11%
105	CP057	Ahrefs Page Size	89,701	27,376	-0.16	-0.34	8.29%
106	GD003	Google Density Variations	4,577	34	-0.16	-0.38	74.13%
107	CP049	Ahrefs Images	64	17	-0.16	-0.36	8.45%
108	CP124a	Keywords in Absolute URLs	1,392	44	-0.16	-0.37	86.84%
109	CP358	Inline Javascript Kilobytes	198	38	-0.16	-0.36	80.80%
110	CP486	Keywords in pages top 3 most used phrases	5	1	-0.16	-0.43	82.87%
111	CP385	Keywords in Meta OpenGraph Content	11	1	-0.16	-0.41	66.85%
112	ENT014	Has Entities in H3 Tags	1	1	-0.16	-0.46	65.79%
113	CP476	TF/IDF	1	1	-0.16	-0.44	79.17%
114	CPXR005	Number of H2 Tags	18	6	-0.15	-0.38	88.35%
115	CP467	Keywords in Section Tags	625	15	-0.15	-0.41	88.24%
116	ENT005	Entities in H4 Tags	16	2	-0.15	-0.43	70.83%
117	CP006	Ahrefs Edu Backlinks	97,515	720	-0.15	-0.36	8.17%
118	CP483a	Search Terms in the Title Tag	2	0	-0.15	-0.38	78.28%
119	CPXR006	Number of H3 Tags	26	8	-0.15	-0.37	85.83%
120	QS003	Number of Questions	114	6	-0.15	-0.33	80.80%
121	CPJLDxSA	Number Of JSON-LD Types	74	9	-0.15	-0.38	81.75%
122	CP146	Keywords in the First 100 Words	179	6	-0.15	-0.38	71.28%
123	PAGE009	Number of Prices	264	41	-0.15	-0.35	81.69%
124	CP383	Keywords in Meta OpenGraph Description	149	1	-0.15	-0.38	71.00%
125	CP021	Ahrefs Has EDU Backlinks	1	0	-0.15	-0.41	7.61%
126	CP036	Ahrefs Has Linked Root Domains	1	1	-0.15	-0.43	10.75%
127	CPX013	Keywords in Footer Tags	1,978	7	-0.15	-0.35	80.52%
128	CP022	Ahrefs Has External Links	1	1	-0.15	-0.42	10.92%
129	CP313	Has Privacy Policy	1	1	-0.15	-0.42	78.44%
130	CP469a	Search Terms in Sentences	8,563	6	-0.15	-0.35	88.86%
131	CP391	Number of Absolute URLs	428	154	-0.15	-0.36	80.46%
132	CP158	Keywords making whole H1-H6 Tags	2	0	-0.15	-0.40	77.49%
133	QS004	Number of Questions In Headings	7	1	-0.15	-0.36	38.91%
134	CP413	Number of External Links	116	20	-0.14	-0.33	77.32%
135	CP034	Ahrefs Has Internal Links	1	1	-0.14	-0.42	10.92%
136	LSI002	LSI Words in Sentences	5,144	559	-0.14	-0.31	96.98%
137	CP154	Keywords making whole H1, H2, and H3 Tags	1	0	-0.14	-0.40	75.42%
138	CP472	Keywords making whole Span Tags	12	1	-0.14	-0.37	84.88%
139	ENT011	Meta Description Tag Has Entities	1	1	-0.14	-0.42	58.57%
140	CP376	Keywords making whole LI Tags	7	1	-0.14	-0.38	80.12%
141	CP125	Keywords making whole A Tags	16	1	-0.14	-0.37	80.63%
142	CP126a	Search Terms in A Tags	6,766	6	-0.14	-0.34	87.51%
143	CP353	Head Size Kilobytes	123	47	-0.14	-0.34	75.53%
144	CP477	Keywords in Title Attributes	50	6	-0.14	-0.37	84.60%
145	CP356	Keywords in I Tags	115	6	-0.14	-0.39	80.68%
146	CP164	Leading Keywords in H2 Tags	5	1	-0.14	-0.38	84.99%
147	CP357	Inline CSS Kilobytes	112	35	-0.14	-0.37	81.35%
148	CP374	Keywords in the last 100 words	182	3	-0.14	-0.37	76.76%
149	CP409	Number of DoFollow External Links	106	17	-0.14	-0.32	75.81%
150	CPXR002	Number of HTML Comments	241	33	-0.14	-0.35	79.90%
151	CP150a	Search Terms in H1 Tags	1	0	-0.14	-0.35	77.94%
152	CP033	Ahrefs Has Images	1	1	-0.14	-0.41	7.45%
153	CPJLD086	Has JSON-LD FinancialProduct	1	0	-0.14	-0.46	2.35%
154	CP473	Keywords in Strong Tags	50	2	-0.13	-0.36	82.03%
155	QS012	Headings Has Question	1	0	-0.13	-0.41	74.69%
156	CP451	Number of US Phone Numbers	101	6	-0.13	-0.32	78.95%
157	CP130	Keywords in Article Tags	724	19	-0.13	-0.39	73.12%
158	CPJLD011	Has JSON-LD Answer	1	0	-0.13	-0.40	64.39%
159	CPJLD217	Has JSON-LD Question	1	0	-0.13	-0.40	64.50%
160	CP213	Has FavIcon	1	1	-0.13	-0.39	65.40%
161	QS006	Number of Questions In H2 Tags	3	1	-0.13	-0.34	75.76%
162	CP149	Keywords making whole H1 Tags	1	0	-0.13	-0.39	73.46%
163	CP060	Ahrefs Redirects	165,818	793	-0.13	-0.32	9.63%
164	CP150a2	Search Terms in H2 Tags	279	1	-0.13	-0.35	86.95%
165	CP207	Has Contact Page	1	1	-0.13	-0.39	63.44%
166	CP444	Number of Social Accounts	41	1	-0.13	-0.34	69.99%
167	PAGE008	Is Store Page	1	1	-0.13	-0.39	69.04%
168	QS007	Number of Questions In H3 Tags	3	1	-0.13	-0.35	77.04%
169	CP377	Load Time Milliseconds	73,055	2,850	-0.13	-0.28	66.01%
170	CP479	Title Has Sales Words	1	0	-0.13	-0.38	63.89%
171	PAGE004	Is Purchase Page	1	1	-0.13	-0.39	68.25%
172	DD001	DomDetailer Facebook Comments	333	66	-0.13	-0.32	23.01%
173	PAGE006	Is Category Page	1	0	-0.13	-0.39	68.09%
174	CP345	Has Terms of Service	1	0	-0.13	-0.39	72.00%
175	CP479ii	Title Has Sentiment Words	1	0	-0.13	-0.38	63.10%
176	CPXR007	Number of H4 Tags	26	4	-0.13	-0.33	78.05%
177	CP099	Search Result Number of Dirs in Path	4	2	-0.13	-0.34	60.92%
178	CP319	Has Schema Markup	1	1	-0.12	-0.38	69.54%
179	PAGE001	Is Home Page	1	0	-0.12	-0.36	38.69%
180	CP347	Has US Phone Number	1	0	-0.12	-0.39	65.29%
181	CP015	Ahrefs Gov Backlinks	61,519	628	-0.12	-0.35	5.10%
182	CP355	Keywords in ID Attributes	194	1	-0.12	-0.35	84.10%
183	CP424	Number of HREF Lang Tags	20	2	-0.12	-0.34	78.22%
184	CP109	Search Result Summary Text Matches	44	2	-0.12	-0.35	53.08%
185	PAGE010	Number of Schema Products	9	0	-0.12	-0.40	45.91%
186	CP440	Number of NoFollow Links	55	6	-0.12	-0.30	75.70%
187	PAGE005	Is Pagination Page	1	0	-0.12	-0.38	61.37%
188	CP041	Ahrefs Has Redirects	1	0	-0.12	-0.36	8.79%
189	CP168	Leading Keywords in H3 Tags	5	0	-0.12	-0.35	81.91%
190	CP415	Number of FaceBook Pages	5	2	-0.12	-0.29	66.57%
191	CP445	Number of Social Pages	11	3	-0.12	-0.29	69.20%
192	CPJLDxCB	Number Of Claimed Brands	22	1	-0.12	-0.35	70.44%
193	CP177	Keywords in H4-H6 Tags	39	1	-0.12	-0.34	79.34%
194	CP430	Number of Instagram Pages	7	1	-0.12	-0.31	74.52%
195	CP204	Has Canonical URL	1	1	-0.12	-0.37	62.77%
196	CP418	Number of Forms	16	2	-0.12	-0.32	72.12%
197	CP460	Percentage of DoFollow Internal Links	94	79	-0.12	-0.31	68.31%
198	CP449	Number of Twitter Accounts	39	1	-0.12	-0.32	66.07%
199	CP133	Keywords in B Tags	105	3	-0.12	-0.35	75.14%
200	CPJLD209	Has JSON-LD Product	1	0	-0.12	-0.38	48.60%

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