Top SEO Factors




Top SEO Factors - 2022-08-16      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords

Any of the keyword variations, including the exact match, Google makes bold in the search results.

Search Terms

The exact match search terms you used in Google.

Entities

Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.

LSI Words

An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.

Search Result

If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.

#1 Max Column

The maximum measurement found in the #1 position in Google.

Page 1 Avg Column

The average page 1 average across thousands of keywords in Google.

Keywords Column

The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference


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Top SEO Factors - 2022-08-16 - View Factors By Date
OrdinalFactor IDName#1 MaxPage 1 AvgCorrelationCorrelation By PageKeywords
1CPZZZ50Number of Top 50 Shared Factors Used4520-0.37-0.6094.69%
2CPZZZ100Number of Top 100 Shared Factors Used8745-0.34-0.5994.84%
3CPZZZNumber of Factors Used222130-0.32-0.6091.72%
4CPZZZ200Number of Top 200 Shared Factors Used14782-0.31-0.5891.86%
5ENT000aNumber of Entities Used8029-0.29-0.6273.33%
6CP059Ahrefs Rank4718-0.27-0.5612.65%
7CP062Ahrefs Referring Domains3,941170-0.27-0.4117.01%
8CP063Ahrefs Referring IP Addresses2,429122-0.26-0.4117.15%
9CP061Ahrefs Referring Class C Addresses1,40888-0.26-0.4117.15%
10CP470Keywords in the HTML Tag1,993214-0.26-0.5495.42%
11CP002Ahrefs Backlinks385,58210,266-0.25-0.3616.57%
12CP064Ahrefs Referring Pages385,58110,266-0.25-0.3616.57%
13CP067Ahrefs Text Backlinks385,47010,243-0.25-0.3516.57%
14CP054Ahrefs NoFollow Backlinks111,8931,964-0.25-0.3516.79%
15CP134Keywords in Body Tag1,848190-0.25-0.5394.84%
16ENT009Entities in Title Tag73-0.24-0.5466.21%
17CP004Ahrefs Dofollow Backlinks369,8718,255-0.23-0.3416.57%
18CP161Keywords in H1-H6 Tags398-0.23-0.5191.79%
19CP157Keywords in H1, H2, and H3 Tags327-0.23-0.5192.30%
20DD015DomDetailer Moz PA6648-0.23-0.5227.62%
21CPX010Keywords in Div Tags1,041121-0.23-0.5090.92%
22ENT003Entities in H2 Tags398-0.22-0.5372.24%
23DD010DomDetailer Majestic Referring Subnets89,43117,741-0.22-0.3228.78%
24CP005Ahrefs Domain Rating8048-0.22-0.5013.52%
25CP129Keywords in A Tags16826-0.22-0.4892.88%
26DD006DomDetailer Majestic IPs288,11562,141-0.22-0.3128.92%
27DD008DomDetailer Majestic Referring Domains1,908,241358,833-0.22-0.3129.14%
28CP135Body Tag Size Kilobytes33693-0.22-0.4892.66%
29CP153Keywords in H1 and H2 Tags224-0.21-0.5090.63%
30ENT004Entities in H3 Tags337-0.21-0.5271.73%
31DD005DomDetailer Majestic CF5938-0.21-0.5027.98%
32CP465Keywords in P Tags37135-0.21-0.4891.93%
33CP097Search Result Link Text Matches31-0.21-0.5075.44%
34CP071Search Result Display URL Matches31-0.21-0.5075.44%
35DD013DomDetailer Moz DA7847-0.21-0.4727.03%
36CP038Ahrefs Has NoFollow Backlinks11-0.21-0.5416.06%
37CP375Keywords in LI Tags14818-0.21-0.4792.95%
38CP469Keywords in Sentences25526-0.20-0.4689.61%
39CP470aSearch Terms in the HTML Tag44718-0.20-0.4686.92%
40DD012DomDetailer Majestic TF5328-0.20-0.4527.33%
41CP458Page Size Kilobytes547167-0.20-0.4789.03%
42CP481Keywords in Title Tag41-0.20-0.4774.71%
43DD016DomDetailer Moz Rank85-0.20-0.4726.45%
44CP465cKeywords in script Tags43239-0.20-0.4692.08%
45CKWD001Clean Keyword Density in the HTML Tag204-0.20-0.4578.71%
46CP070Ahrefs Word Count3,7891,448-0.20-0.4611.92%
47CP127Keywords in A Tag HREFs36351-0.20-0.4392.15%
48CPXX888Number of HTML Tags2,214925-0.20-0.4790.04%
49CP019Ahrefs Has DoFollow Backlinks11-0.19-0.5016.35%
50CP045Ahrefs Has Text Backlinks11-0.19-0.5016.64%
51CP134aSearch Terms in Body Tag36319-0.19-0.4492.30%
52CP127bKeywords in Unique A Tag HREFs33335-0.19-0.4392.44%
53CP017Ahrefs Has Backlinks11-0.19-0.5016.64%
54CP165Keywords in H2 Tags203-0.19-0.4691.86%
55DD007DomDetailer Majestic Links208,723,5773,606,852-0.19-0.2027.25%
56CP475Term Frequency63-0.19-0.4490.33%
57DD014DomDetailer Moz Links56,411,8972,922,773-0.19-0.2528.27%
58CP160Leading Keywords in H1-H6 Tags112-0.19-0.4487.72%
59CP156Leading Keywords in H1, H2, and H3 Tags101-0.19-0.4487.65%
60CP999Search Result Path Matches51-0.19-0.4574.49%
61CP488Keywords in pages top 10 most used phrases52-0.19-0.4782.27%
62DD002DomDetailer Facebook Shares8,812,702-7,357,281-0.19-0.2828.85%
63CP492bUnabridged Word Count5,1431,896-0.19-0.4185.97%
64ENT010Title Tag Has Entities11-0.18-0.4751.53%
65CP140Clean Text Kilobytes3111-0.18-0.4185.54%
66CP072Search Result Document Matches41-0.18-0.4662.50%
67CP050Ahrefs Internal Links597161-0.18-0.3816.86%
68CP128Keywords in Alt Attributes707-0.18-0.4390.19%
69GD001Google Variation Density112-0.18-0.4580.23%
70CP492Word Count3,7641,505-0.18-0.4085.83%
71ENT001Entities in HTML Tag1,763351-0.18-0.4098.18%
72CP137Keywords in the Canonical URL71-0.18-0.4581.69%
73ENT018Entities in Sentences491110-0.18-0.3997.97%
74ENT002Entities in H1 Tags62-0.18-0.4363.15%
75CP468Number of Sentences19266-0.18-0.3986.70%
76CP471Keywords in Span Tags8010-0.18-0.4391.21%
77ENT008Entities in Meta Description Tag93-0.18-0.4563.23%
78CP487Keywords in pages top 5 most used phrases31-0.18-0.4781.40%
79CP425Number of HTTPS Links481153-0.18-0.4184.01%
80CP152Keywords in H1 Tags41-0.17-0.4178.13%
81GD004Google Density Exact Matches663-0.17-0.4367.08%
82CP159aSearch Terms in H1-H6 Tags141-0.17-0.4288.66%
83CP381Keywords in Meta Descriptions72-0.17-0.4479.00%
84CPXR003Number of Heading Tags5721-0.17-0.4188.59%
85CPXR24Number of P Tags15239-0.17-0.4185.83%
86CP056Ahrefs Pages82-0.17-0.3515.12%
87CP113Search Result URL Matches51-0.17-0.4275.51%
88CPJLD086Has JSON-LD FinancialProduct10-0.17-0.572.18%
89CP435Number of Links489158-0.17-0.4084.52%
90ENT013Has Entities in H2 Tags11-0.17-0.4864.03%
91CP410Number of DoFollow Links472152-0.17-0.4083.79%
92CP124aKeywords in Absolute URLs48849-0.17-0.4088.37%
93CP049Ahrefs Images5520-0.17-0.4011.12%
94CP484Leading Keywords in Title Tag10-0.17-0.4776.96%
95CP431Number of Internal Links480138-0.17-0.3985.25%
96CP169Keywords in H3 Tags263-0.17-0.4189.68%
97CPX003Keywords in Main Tags47053-0.17-0.4586.92%
98ENT012Has Entities in H1 Tags11-0.16-0.4657.49%
99CPXR018Keywords in Nav Tags24220-0.16-0.4087.14%
100CP385Keywords in Meta OpenGraph Content31-0.16-0.4371.15%
101ENT005Entities in H4 Tags162-0.16-0.4566.57%
102DD011DomDetailer Majestic Referring .gov Links26,029,2654,389,802-0.16-0.2926.60%
103CP358Inline Javascript Kilobytes20037-0.16-0.3583.43%
104CP007Ahrefs External Links11828-0.16-0.3017.01%
105CP057Ahrefs Page Size74,50832,381-0.16-0.3711.19%
106CP048Ahrefs Image Backlinks175,9673,326-0.16-0.3014.68%
107CP427Number of Images with Alt Text9319-0.16-0.3885.68%
108CPXR005Number of H2 Tags186-0.16-0.4088.15%
109CP483aSearch Terms in the Title Tag20-0.16-0.4179.14%
110CPJLDxSANumber Of JSON-LD Types399-0.16-0.4081.40%
111CP426Number of Images9928-0.16-0.3686.19%
112CP383Keywords in Meta OpenGraph Description81-0.16-0.4175.22%
113ENT014Has Entities in H3 Tags11-0.16-0.4662.21%
114CP151Leading Keywords in H1 Tags10-0.16-0.4379.00%
115CP052Ahrefs Linked Root Domains317-0.16-0.3716.64%
116CP486Keywords in pages top 3 most used phrases21-0.16-0.4381.76%
117CP032Ahrefs Has Image Backlinks10-0.16-0.4313.59%
118QS003Number of Questions786-0.16-0.3580.89%
119CP146Keywords in the First 100 Words367-0.16-0.3974.56%
120CPX013Keywords in Footer Tags1177-0.15-0.3781.54%
121CP080Search Result Has Exact Match Domain10-0.15-0.429.01%
122CP469aSearch Terms in Sentences342-0.15-0.3789.24%
123GD003Google Density Variations23234-0.15-0.3675.36%
124CP467Keywords in Section Tags18416-0.15-0.4186.19%
125CPXR006Number of H3 Tags268-0.15-0.3686.19%
126CP022Ahrefs Has External Links11-0.15-0.4214.03%
127CP413Number of External Links6219-0.15-0.3476.09%
128CP164Leading Keywords in H2 Tags51-0.15-0.3885.68%
129CP391Number of Absolute URLs441152-0.15-0.3782.78%
130CP036Ahrefs Has Linked Root Domains11-0.15-0.4313.81%
131QS004Number of Questions In Headings61-0.15-0.3632.78%
132CP034Ahrefs Has Internal Links11-0.15-0.4214.03%
133CP476TF/IDF11-0.15-0.4377.91%
134CP477Keywords in Title Attributes757-0.15-0.3783.65%
135CP150aSearch Terms in H1 Tags20-0.14-0.3779.65%
136CP158Keywords making whole H1-H6 Tags20-0.14-0.4077.18%
137CP006Ahrefs Edu Backlinks10,951162-0.14-0.3511.99%
138CP125Keywords making whole A Tags161-0.14-0.3780.96%
139CP154Keywords making whole H1, H2, and H3 Tags20-0.14-0.4076.31%
140CP374Keywords in the last 100 words274-0.14-0.3776.45%
141CP377Load Time Milliseconds638,0813,544-0.14-0.3165.19%
142CP033Ahrefs Has Images11-0.14-0.418.94%
143PAGE009Number of Prices31741-0.14-0.3278.20%
144CP479Title Has Sales Words10-0.14-0.4167.73%
145LSI002LSI Words in Sentences2,660573-0.14-0.3198.04%
146ENT011Meta Description Tag Has Entities11-0.14-0.4354.94%
147CP479iiTitle Has Sentiment Words10-0.14-0.4166.93%
148CP353Head Size Kilobytes13947-0.14-0.3476.31%
149CP126aSearch Terms in A Tags843-0.14-0.3486.99%
150CP357Inline CSS Kilobytes12935-0.14-0.3778.85%
151CP021Ahrefs Has EDU Backlinks10-0.14-0.4010.97%
152CP376Keywords making whole LI Tags71-0.14-0.3881.83%
153CP150a2Search Terms in H2 Tags71-0.14-0.3787.79%
154CP409Number of DoFollow External Links4916-0.14-0.3274.56%
155CP356Keywords in I Tags626-0.14-0.3881.61%
156CP313Has Privacy Policy11-0.14-0.4077.11%
157QS012Headings Has Question10-0.14-0.4174.64%
158CP213Has FavIcon11-0.14-0.4065.77%
159CPJLD068Has JSON-LD Dentist10-0.14-0.382.76%
160CP473Keywords in Strong Tags152-0.14-0.3682.78%
161QS006Number of Questions In H2 Tags51-0.14-0.3577.11%
162DD001DomDetailer Facebook Comments34071-0.14-0.3324.78%
163CP432Number of JavaScript Includes2814-0.13-0.3471.08%
164CPJLD045Has JSON-LD Casino10-0.13-0.341.24%
165CP109Search Result Summary Text Matches42-0.13-0.3954.43%
166CPJLD011Has JSON-LD Answer10-0.13-0.4163.23%
167CP472Keywords making whole Span Tags181-0.13-0.3684.88%
168CPJLD217Has JSON-LD Question10-0.13-0.4163.66%
169CP060Ahrefs Redirects85312-0.13-0.3513.88%
170ENT015Has Entities in H4 Tags10-0.13-0.4156.90%
171CP130Keywords in Article Tags12618-0.13-0.3976.02%
172CP003Ahrefs Canonical Backlinks151-0.13-0.3911.56%
173CPXR007Number of H4 Tags264-0.13-0.3478.49%
174CP381aSearch Terms in Meta Descriptions20-0.13-0.3582.85%
175CP444Number of Social Accounts31-0.13-0.3468.68%
176QS007Number of Questions In H3 Tags41-0.13-0.3678.13%
177CP319Has Schema Markup11-0.13-0.4070.64%
178CP345Has Terms of Service10-0.13-0.3968.90%
179PAGE010Number of Schema Products90-0.13-0.4139.83%
180CPXR002Number of HTML Comments29331-0.13-0.3377.62%
181CP149Keywords making whole H1 Tags10-0.13-0.3874.20%
182CP451Number of US Phone Numbers766-0.13-0.3175.73%
183CP440Number of NoFollow Links306-0.13-0.3179.22%
184CP204Has Canonical URL11-0.13-0.3966.50%
185CPJLD131Has JSON-LD LegalService10-0.13-0.393.20%
186LSI001LSI Words in Title Tag154-0.13-0.2992.37%
187CP207Has Contact Page11-0.13-0.3861.77%
188CP018Ahrefs Has Canonical Backlinks10-0.13-0.4110.76%
189PAGE002Is Inner Page11-0.13-0.380.65%
190CP168Leading Keywords in H3 Tags60-0.12-0.3582.27%
191CP099Search Result Number of Dirs in Path32-0.12-0.3458.58%
192PAGE004Is Purchase Page11-0.12-0.3968.31%
193CP485Keywords in pages most used phrase10-0.12-0.3676.24%
194CP364Is OpenGraph Type Article10-0.12-0.3952.76%
195CP415Number of FaceBook Pages52-0.12-0.2968.24%
196CP430Number of Instagram Pages111-0.12-0.3273.40%
197CP041Ahrefs Has Redirects10-0.12-0.3912.50%
198CP445Number of Social Pages143-0.12-0.3070.06%
199CP418Number of Forms142-0.12-0.3371.51%
200CPJLD007Has JSON-LD AggregateRating10-0.12-0.3956.83%


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