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Top SEO Factors - 2022-08-15      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-08-15 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	45	21	-0.36	-0.59	94.65%
2	CPZZZ100	Number of Top 100 Shared Factors Used	87	46	-0.34	-0.58	94.88%
3	CPZZZ	Number of Factors Used	222	132	-0.31	-0.59	91.51%
4	CPZZZ200	Number of Top 200 Shared Factors Used	147	83	-0.30	-0.58	92.51%
5	ENT000a	Number of Entities Used	80	29	-0.29	-0.62	74.08%
6	CP059	Ahrefs Rank	47	18	-0.28	-0.57	12.46%
7	CP062	Ahrefs Referring Domains	3,941	165	-0.27	-0.42	16.97%
8	CP063	Ahrefs Referring IP Addresses	2,429	119	-0.27	-0.42	17.13%
9	CP061	Ahrefs Referring Class C Addresses	1,408	86	-0.26	-0.42	17.13%
10	CP470	Keywords in the HTML Tag	1,993	219	-0.26	-0.54	95.11%
11	CP064	Ahrefs Referring Pages	385,581	9,512	-0.25	-0.37	16.67%
12	CP002	Ahrefs Backlinks	385,582	9,512	-0.25	-0.37	16.67%
13	CP067	Ahrefs Text Backlinks	385,470	9,489	-0.25	-0.37	16.67%
14	CP134	Keywords in Body Tag	1,848	193	-0.25	-0.53	94.88%
15	CP054	Ahrefs NoFollow Backlinks	111,893	1,975	-0.25	-0.36	16.82%
16	ENT009	Entities in Title Tag	7	3	-0.25	-0.54	67.28%
17	CP004	Ahrefs Dofollow Backlinks	369,871	7,476	-0.23	-0.36	16.74%
18	CP161	Keywords in H1-H6 Tags	39	8	-0.23	-0.51	91.90%
19	CP157	Keywords in H1, H2, and H3 Tags	32	7	-0.23	-0.51	92.28%
20	CPX010	Keywords in Div Tags	1,041	122	-0.23	-0.50	90.60%
21	ENT003	Entities in H2 Tags	39	7	-0.23	-0.53	72.78%
22	DD015	DomDetailer Moz PA	66	48	-0.22	-0.51	29.97%
23	DD010	DomDetailer Majestic Referring Subnets	89,431	17,839	-0.22	-0.32	31.27%
24	CP005	Ahrefs Domain Rating	80	48	-0.22	-0.50	13.53%
25	CP129	Keywords in A Tags	168	26	-0.22	-0.48	92.66%
26	DD006	DomDetailer Majestic IPs	288,115	62,744	-0.22	-0.31	31.42%
27	DD008	DomDetailer Majestic Referring Domains	1,908,241	363,925	-0.22	-0.31	31.65%
28	CP153	Keywords in H1 and H2 Tags	22	4	-0.22	-0.50	90.21%
29	ENT004	Entities in H3 Tags	33	6	-0.22	-0.52	72.63%
30	CP097	Search Result Link Text Matches	3	1	-0.21	-0.51	75.69%
31	CP071	Search Result Display URL Matches	3	1	-0.21	-0.51	75.69%
32	CP135	Body Tag Size Kilobytes	336	93	-0.21	-0.47	93.04%
33	CP465	Keywords in P Tags	371	36	-0.21	-0.48	91.90%
34	DD005	DomDetailer Majestic CF	59	38	-0.21	-0.50	30.50%
35	DD013	DomDetailer Moz DA	78	46	-0.21	-0.47	29.51%
36	CP375	Keywords in LI Tags	148	18	-0.21	-0.47	92.97%
37	CP469	Keywords in Sentences	255	27	-0.21	-0.46	89.91%
38	CP481	Keywords in Title Tag	4	1	-0.20	-0.47	75.23%
39	CP038	Ahrefs Has NoFollow Backlinks	1	1	-0.20	-0.52	15.83%
40	DD012	DomDetailer Majestic TF	53	28	-0.20	-0.45	29.82%
41	CP470a	Search Terms in the HTML Tag	447	17	-0.20	-0.45	86.24%
42	CP465c	Keywords in script Tags	565	40	-0.20	-0.47	92.13%
43	CP458	Page Size Kilobytes	547	166	-0.20	-0.47	89.14%
44	CKWD001	Clean Keyword Density in the HTML Tag	20	4	-0.20	-0.46	79.51%
45	CP070	Ahrefs Word Count	3,789	1,459	-0.20	-0.47	11.77%
46	DD016	DomDetailer Moz Rank	8	5	-0.20	-0.47	28.52%
47	CP127	Keywords in A Tag HREFs	363	51	-0.20	-0.43	91.90%
48	CPXX888	Number of HTML Tags	2,214	917	-0.20	-0.46	90.06%
49	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.19	-0.51	16.13%
50	CP127b	Keywords in Unique A Tag HREFs	333	35	-0.19	-0.43	92.20%
51	CP165	Keywords in H2 Tags	20	3	-0.19	-0.47	91.67%
52	CP045	Ahrefs Has Text Backlinks	1	1	-0.19	-0.50	16.36%
53	CP134a	Search Terms in Body Tag	363	18	-0.19	-0.43	92.43%
54	CP475	Term Frequency	6	3	-0.19	-0.44	89.91%
55	CP160	Leading Keywords in H1-H6 Tags	11	2	-0.19	-0.44	87.46%
56	CP488	Keywords in pages top 10 most used phrases	5	2	-0.19	-0.48	82.49%
57	CP156	Leading Keywords in H1, H2, and H3 Tags	10	2	-0.19	-0.45	87.16%
58	CP999	Search Result Path Matches	5	1	-0.19	-0.45	75.15%
59	DD007	DomDetailer Majestic Links	208,723,577	4,567,520	-0.19	-0.20	29.43%
60	CP017	Ahrefs Has Backlinks	1	1	-0.19	-0.50	16.44%
61	DD014	DomDetailer Moz Links	56,411,897	2,749,738	-0.19	-0.25	30.89%
62	CP072	Search Result Document Matches	4	1	-0.19	-0.47	62.16%
63	GD001	Google Variation Density	9	2	-0.19	-0.45	80.58%
64	ENT010	Title Tag Has Entities	1	1	-0.19	-0.47	52.75%
65	DD002	DomDetailer Facebook Shares	8,812,702	-7,728,488	-0.19	-0.28	31.50%
66	CP128	Keywords in Alt Attributes	70	7	-0.19	-0.43	89.76%
67	ENT002	Entities in H1 Tags	6	2	-0.18	-0.43	63.84%
68	CP137	Keywords in the Canonical URL	8	2	-0.18	-0.45	82.26%
69	CP492b	Unabridged Word Count	5,143	1,903	-0.18	-0.41	85.78%
70	CP140	Clean Text Kilobytes	31	11	-0.18	-0.40	85.32%
71	ENT018	Entities in Sentences	491	109	-0.18	-0.39	97.94%
72	ENT001	Entities in HTML Tag	1,763	345	-0.18	-0.40	98.32%
73	CP471	Keywords in Span Tags	80	10	-0.18	-0.43	90.83%
74	CP050	Ahrefs Internal Links	597	156	-0.18	-0.38	16.59%
75	CP492	Word Count	3,764	1,510	-0.18	-0.40	85.63%
76	CP468	Number of Sentences	192	67	-0.18	-0.40	86.62%
77	CP487	Keywords in pages top 5 most used phrases	3	1	-0.18	-0.47	81.88%
78	ENT008	Entities in Meta Description Tag	9	3	-0.18	-0.45	64.76%
79	CP152	Keywords in H1 Tags	4	1	-0.18	-0.41	78.21%
80	CP425	Number of HTTPS Links	481	151	-0.18	-0.40	84.10%
81	CP381	Keywords in Meta Descriptions	7	2	-0.17	-0.44	79.97%
82	GD004	Google Density Exact Matches	66	3	-0.17	-0.42	67.51%
83	CPXR24	Number of P Tags	152	40	-0.17	-0.41	86.01%
84	CP159a	Search Terms in H1-H6 Tags	14	1	-0.17	-0.42	88.53%
85	ENT013	Has Entities in H2 Tags	1	1	-0.17	-0.49	64.83%
86	CPXR003	Number of Heading Tags	57	21	-0.17	-0.41	88.38%
87	CP113	Search Result URL Matches	5	1	-0.17	-0.42	75.99%
88	CPJLD086	Has JSON-LD FinancialProduct	1	0	-0.17	-0.57	2.22%
89	CP124a	Keywords in Absolute URLs	488	49	-0.17	-0.40	88.76%
90	CP484	Leading Keywords in Title Tag	1	0	-0.17	-0.47	76.15%
91	CP169	Keywords in H3 Tags	26	3	-0.17	-0.42	89.76%
92	ENT012	Has Entities in H1 Tags	1	1	-0.17	-0.47	58.18%
93	CP435	Number of Links	489	155	-0.17	-0.40	84.17%
94	CPX003	Keywords in Main Tags	470	54	-0.17	-0.46	87.00%
95	CP410	Number of DoFollow Links	472	150	-0.17	-0.39	83.33%
96	CP049	Ahrefs Images	55	21	-0.17	-0.40	11.16%
97	CP385	Keywords in Meta OpenGraph Content	3	1	-0.17	-0.43	71.64%
98	CP431	Number of Internal Links	480	136	-0.17	-0.39	84.86%
99	ENT005	Entities in H4 Tags	16	2	-0.17	-0.45	67.05%
100	CP056	Ahrefs Pages	8	2	-0.17	-0.34	15.14%
101	CPXR018	Keywords in Nav Tags	242	20	-0.16	-0.40	87.61%
102	DD011	DomDetailer Majestic Referring .gov Links	26,029,265	4,449,268	-0.16	-0.28	28.82%
103	CP080	Search Result Has Exact Match Domain	1	0	-0.16	-0.43	8.72%
104	CP358	Inline Javascript Kilobytes	200	37	-0.16	-0.34	83.64%
105	CP383	Keywords in Meta OpenGraph Description	8	2	-0.16	-0.41	76.45%
106	CPJLDxSA	Number Of JSON-LD Types	39	9	-0.16	-0.41	81.96%
107	CP057	Ahrefs Page Size	74,508	32,393	-0.16	-0.37	11.24%
108	CP427	Number of Images with Alt Text	93	18	-0.16	-0.38	85.40%
109	CP486	Keywords in pages top 3 most used phrases	2	1	-0.16	-0.43	82.11%
110	CP146	Keywords in the First 100 Words	36	7	-0.16	-0.40	75.38%
111	CP048	Ahrefs Image Backlinks	175,967	3,268	-0.16	-0.31	14.76%
112	CP483a	Search Terms in the Title Tag	2	0	-0.16	-0.41	79.59%
113	CP426	Number of Images	99	28	-0.16	-0.36	85.63%
114	CPXR005	Number of H2 Tags	18	6	-0.16	-0.39	87.61%
115	ENT014	Has Entities in H3 Tags	1	1	-0.16	-0.46	63.23%
116	CP151	Leading Keywords in H1 Tags	1	0	-0.16	-0.43	78.52%
117	CP007	Ahrefs External Links	118	28	-0.16	-0.30	16.97%
118	QS003	Number of Questions	78	7	-0.16	-0.35	81.12%
119	CPX013	Keywords in Footer Tags	117	7	-0.15	-0.37	81.35%
120	CP032	Ahrefs Has Image Backlinks	1	0	-0.15	-0.42	13.69%
121	GD003	Google Density Variations	232	34	-0.15	-0.36	76.53%
122	CP052	Ahrefs Linked Root Domains	31	7	-0.15	-0.36	16.59%
123	CP469a	Search Terms in Sentences	34	2	-0.15	-0.37	89.22%
124	CP164	Leading Keywords in H2 Tags	5	1	-0.15	-0.39	85.86%
125	CP467	Keywords in Section Tags	184	16	-0.15	-0.41	86.24%
126	CPXR006	Number of H3 Tags	26	8	-0.15	-0.36	85.55%
127	CP413	Number of External Links	62	19	-0.15	-0.34	75.31%
128	CP477	Keywords in Title Attributes	75	7	-0.15	-0.37	83.72%
129	CP391	Number of Absolute URLs	441	151	-0.15	-0.37	82.34%
130	QS004	Number of Questions In Headings	6	2	-0.15	-0.36	30.81%
131	CP476	TF/IDF	1	1	-0.15	-0.43	77.37%
132	CP374	Keywords in the last 100 words	27	4	-0.15	-0.37	77.22%
133	CP125	Keywords making whole A Tags	16	1	-0.15	-0.37	81.19%
134	CP158	Keywords making whole H1-H6 Tags	2	0	-0.15	-0.40	76.61%
135	CP150a	Search Terms in H1 Tags	2	0	-0.14	-0.37	80.58%
136	CP479	Title Has Sales Words	1	0	-0.14	-0.42	69.27%
137	CP006	Ahrefs Edu Backlinks	10,951	146	-0.14	-0.35	12.16%
138	CP377	Load Time Milliseconds	638,081	3,654	-0.14	-0.30	65.83%
139	LSI002	LSI Words in Sentences	2,521	592	-0.14	-0.32	98.01%
140	CP479ii	Title Has Sentiment Words	1	0	-0.14	-0.42	68.65%
141	CP154	Keywords making whole H1, H2, and H3 Tags	2	0	-0.14	-0.40	76.38%
142	CP022	Ahrefs Has External Links	1	1	-0.14	-0.41	13.99%
143	CP036	Ahrefs Has Linked Root Domains	1	1	-0.14	-0.42	13.76%
144	ENT011	Meta Description Tag Has Entities	1	1	-0.14	-0.43	55.96%
145	CP376	Keywords making whole LI Tags	7	1	-0.14	-0.39	82.11%
146	CP034	Ahrefs Has Internal Links	1	1	-0.14	-0.41	13.91%
147	CP033	Ahrefs Has Images	1	1	-0.14	-0.40	8.87%
148	CP021	Ahrefs Has EDU Backlinks	1	0	-0.14	-0.40	11.01%
149	CP473	Keywords in Strong Tags	15	2	-0.14	-0.37	82.72%
150	PAGE009	Number of Prices	317	40	-0.14	-0.31	77.68%
151	CP353	Head Size Kilobytes	139	48	-0.14	-0.33	75.54%
152	CP213	Has FavIcon	1	1	-0.14	-0.40	66.97%
153	QS012	Headings Has Question	1	0	-0.14	-0.41	74.69%
154	CP409	Number of DoFollow External Links	49	16	-0.14	-0.32	73.62%
155	CP357	Inline CSS Kilobytes	208	35	-0.14	-0.37	77.68%
156	CP432	Number of JavaScript Includes	28	14	-0.14	-0.34	71.18%
157	CP109	Search Result Summary Text Matches	4	2	-0.14	-0.40	55.05%
158	CP356	Keywords in I Tags	62	6	-0.14	-0.38	80.66%
159	CP126a	Search Terms in A Tags	84	3	-0.14	-0.33	86.85%
160	QS006	Number of Questions In H2 Tags	5	1	-0.14	-0.35	77.60%
161	CPJLD068	Has JSON-LD Dentist	1	0	-0.14	-0.38	2.83%
162	CP150a2	Search Terms in H2 Tags	7	1	-0.14	-0.36	87.77%
163	CP313	Has Privacy Policy	1	1	-0.14	-0.40	76.22%
164	CPJLD045	Has JSON-LD Casino	1	0	-0.14	-0.35	1.30%
165	CP060	Ahrefs Redirects	853	12	-0.14	-0.36	13.84%
166	CP472	Keywords making whole Span Tags	18	1	-0.14	-0.36	84.86%
167	DD001	DomDetailer Facebook Comments	340	72	-0.13	-0.32	26.53%
168	CPJLD011	Has JSON-LD Answer	1	0	-0.13	-0.42	64.53%
169	CPJLD217	Has JSON-LD Question	1	0	-0.13	-0.41	64.91%
170	CP130	Keywords in Article Tags	126	18	-0.13	-0.39	76.45%
171	CP003	Ahrefs Canonical Backlinks	15	1	-0.13	-0.40	11.62%
172	ENT015	Has Entities in H4 Tags	1	0	-0.13	-0.41	57.65%
173	CPXR007	Number of H4 Tags	26	4	-0.13	-0.34	77.98%
174	PAGE002	Is Inner Page	1	1	-0.13	-0.40	0.61%
175	CP381a	Search Terms in Meta Descriptions	2	0	-0.13	-0.35	83.79%
176	CP319	Has Schema Markup	1	1	-0.13	-0.40	71.18%
177	CP440	Number of NoFollow Links	30	6	-0.13	-0.31	79.28%
178	QS007	Number of Questions In H3 Tags	4	1	-0.13	-0.36	77.83%
179	CP444	Number of Social Accounts	3	1	-0.13	-0.33	68.58%
180	PAGE010	Number of Schema Products	9	0	-0.13	-0.41	39.22%
181	LSI001	LSI Words in Title Tag	15	4	-0.13	-0.29	92.51%
182	CP345	Has Terms of Service	1	0	-0.13	-0.39	68.12%
183	CP018	Ahrefs Has Canonical Backlinks	1	0	-0.13	-0.41	10.78%
184	CP168	Leading Keywords in H3 Tags	7	1	-0.13	-0.35	82.57%
185	CP451	Number of US Phone Numbers	76	6	-0.13	-0.31	74.54%
186	CP485	Keywords in pages most used phrase	1	0	-0.13	-0.37	76.83%
187	CP041	Ahrefs Has Redirects	1	0	-0.13	-0.39	12.31%
188	CP204	Has Canonical URL	1	1	-0.13	-0.39	67.05%
189	CPXR002	Number of HTML Comments	293	30	-0.13	-0.33	77.37%
190	CP207	Has Contact Page	1	1	-0.13	-0.38	61.16%
191	CP149	Keywords making whole H1 Tags	1	0	-0.13	-0.37	74.08%
192	CP099	Search Result Number of Dirs in Path	3	2	-0.12	-0.34	59.02%
193	CP464	Percentage of NoFollow Links	15	4	-0.12	-0.31	72.63%
194	CP364	Is OpenGraph Type Article	1	0	-0.12	-0.38	52.83%
195	PAGE004	Is Purchase Page	1	1	-0.12	-0.39	67.51%
196	CP415	Number of FaceBook Pages	5	2	-0.12	-0.29	68.73%
197	CP077	Search Result Domain Matches	1	0	-0.12	-0.36	44.50%
198	CP177	Keywords in H4-H6 Tags	7	1	-0.12	-0.34	80.20%
199	CP439	Number of NoFollow Externa Links	20	3	-0.12	-0.32	78.75%
200	CP430	Number of Instagram Pages	11	1	-0.12	-0.32	73.17%

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