Top SEO Factors




Top SEO Factors - 2022-08-17      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords

Any of the keyword variations, including the exact match, Google makes bold in the search results.

Search Terms

The exact match search terms you used in Google.

Entities

Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.

LSI Words

An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.

Search Result

If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.

#1 Max Column

The maximum measurement found in the #1 position in Google.

Page 1 Avg Column

The average page 1 average across thousands of keywords in Google.

Keywords Column

The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference


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Top SEO Factors - 2022-08-17 - View Factors By Date
OrdinalFactor IDName#1 MaxPage 1 AvgCorrelationCorrelation By PageKeywords
1CPZZZ50Number of Top 50 Shared Factors Used4520-0.37-0.6094.95%
2CPZZZ100Number of Top 100 Shared Factors Used8744-0.35-0.5995.15%
3CPZZZNumber of Factors Used222128-0.32-0.6192.28%
4CPZZZ200Number of Top 200 Shared Factors Used14781-0.31-0.5892.35%
5ENT000aNumber of Entities Used8029-0.29-0.6274.73%
6CP059Ahrefs Rank4717-0.27-0.5511.75%
7CP062Ahrefs Referring Domains3,941170-0.27-0.4015.85%
8CP063Ahrefs Referring IP Addresses2,429122-0.26-0.4015.98%
9CP061Ahrefs Referring Class C Addresses1,40888-0.26-0.4015.98%
10CP470Keywords in the HTML Tag1,993213-0.26-0.5495.77%
11CP002Ahrefs Backlinks385,58210,268-0.25-0.3515.44%
12CP064Ahrefs Referring Pages385,58110,268-0.25-0.3515.44%
13CP067Ahrefs Text Backlinks385,47010,245-0.25-0.3515.44%
14CP134Keywords in Body Tag1,848190-0.25-0.5395.15%
15CP054Ahrefs NoFollow Backlinks111,8931,975-0.25-0.3515.64%
16ENT009Entities in Title Tag73-0.24-0.5367.01%
17CP004Ahrefs Dofollow Backlinks369,8718,247-0.23-0.3415.51%
18CP161Keywords in H1-H6 Tags398-0.23-0.5192.35%
19CP157Keywords in H1, H2, and H3 Tags327-0.23-0.5192.62%
20DD015DomDetailer Moz PA6648-0.22-0.5226.71%
21CPX010Keywords in Div Tags1,041121-0.22-0.5091.39%
22ENT003Entities in H2 Tags398-0.22-0.5273.77%
23CP135Body Tag Size Kilobytes33694-0.22-0.4892.76%
24DD010DomDetailer Majestic Referring Subnets89,43117,740-0.22-0.3227.73%
25CP129Keywords in A Tags16826-0.22-0.4793.44%
26DD006DomDetailer Majestic IPs288,11562,366-0.22-0.3227.87%
27CP005Ahrefs Domain Rating8048-0.22-0.5012.77%
28DD008DomDetailer Majestic Referring Domains1,908,241361,444-0.22-0.3128.07%
29CP153Keywords in H1 and H2 Tags224-0.21-0.5090.44%
30ENT004Entities in H3 Tags337-0.21-0.5273.22%
31DD005DomDetailer Majestic CF5938-0.21-0.5026.98%
32CP465Keywords in P Tags37134-0.21-0.4891.94%
33CP097Search Result Link Text Matches31-0.21-0.5075.34%
34CP071Search Result Display URL Matches31-0.21-0.5075.34%
35DD013DomDetailer Moz DA7847-0.21-0.4726.16%
36CP375Keywords in LI Tags14818-0.21-0.4793.58%
37CP038Ahrefs Has NoFollow Backlinks11-0.21-0.5314.96%
38CP458Page Size Kilobytes547168-0.21-0.4789.34%
39CP469Keywords in Sentences25526-0.20-0.4689.62%
40CP470aSearch Terms in the HTML Tag44718-0.20-0.4687.43%
41DD012DomDetailer Majestic TF5328-0.20-0.4526.37%
42CPXX888Number of HTML Tags2,214937-0.20-0.4790.23%
43CP481Keywords in Title Tag41-0.20-0.4774.32%
44DD016DomDetailer Moz Rank85-0.20-0.4725.55%
45CP127Keywords in A Tag HREFs36351-0.20-0.4491.87%
46CP465cKeywords in script Tags43238-0.20-0.4692.08%
47CKWD001Clean Keyword Density in the HTML Tag204-0.20-0.4578.07%
48CP070Ahrefs Word Count3,7891,443-0.20-0.4611.13%
49CP134aSearch Terms in Body Tag36320-0.19-0.4492.14%
50CP127bKeywords in Unique A Tag HREFs33335-0.19-0.4392.21%
51CP045Ahrefs Has Text Backlinks11-0.19-0.5015.51%
52CP019Ahrefs Has DoFollow Backlinks11-0.19-0.5015.30%
53CP475Term Frequency63-0.19-0.4490.78%
54CP017Ahrefs Has Backlinks11-0.19-0.5015.51%
55CP165Keywords in H2 Tags203-0.19-0.4691.80%
56DD007DomDetailer Majestic Links208,723,5773,383,374-0.19-0.2026.30%
57CP160Leading Keywords in H1-H6 Tags112-0.19-0.4488.32%
58DD014DomDetailer Moz Links56,411,8972,721,663-0.19-0.2527.39%
59CP156Leading Keywords in H1, H2, and H3 Tags101-0.19-0.4488.25%
60CP488Keywords in pages top 10 most used phrases52-0.19-0.4781.76%
61DD002DomDetailer Facebook Shares8,812,702-7,440,164-0.19-0.2827.80%
62CP492bUnabridged Word Count5,1431,893-0.19-0.4186.82%
63CP999Search Result Path Matches51-0.19-0.4474.25%
64ENT001Entities in HTML Tag1,763361-0.19-0.4098.16%
65CP140Clean Text Kilobytes3112-0.18-0.4186.41%
66CP128Keywords in Alt Attributes707-0.18-0.4390.37%
67CP050Ahrefs Internal Links597162-0.18-0.3815.71%
68ENT018Entities in Sentences491111-0.18-0.3997.95%
69ENT010Title Tag Has Entities11-0.18-0.4651.78%
70CP072Search Result Document Matches41-0.18-0.4661.82%
71CP492Word Count3,7641,509-0.18-0.4086.75%
72GD001Google Variation Density112-0.18-0.4480.40%
73ENT002Entities in H1 Tags62-0.18-0.4363.52%
74CP471Keywords in Span Tags8010-0.18-0.4391.73%
75CP468Number of Sentences27166-0.18-0.3986.68%
76CP137Keywords in the Canonical URL71-0.18-0.4481.08%
77CP425Number of HTTPS Links481156-0.18-0.4184.36%
78CP487Keywords in pages top 5 most used phrases31-0.18-0.4780.53%
79ENT008Entities in Meta Description Tag93-0.18-0.4563.93%
80CP159aSearch Terms in H1-H6 Tags141-0.17-0.4288.80%
81CP152Keywords in H1 Tags41-0.17-0.4176.91%
82CPXR003Number of Heading Tags5721-0.17-0.4188.73%
83GD004Google Density Exact Matches663-0.17-0.4267.35%
84CP056Ahrefs Pages82-0.17-0.3514.07%
85CP381Keywords in Meta Descriptions72-0.17-0.4378.55%
86CPXR24Number of P Tags15239-0.17-0.4184.70%
87CP435Number of Links489160-0.17-0.4084.90%
88CP410Number of DoFollow Links472154-0.17-0.4084.15%
89CP113Search Result URL Matches51-0.17-0.4275.20%
90CPJLD086Has JSON-LD FinancialProduct10-0.17-0.562.32%
91CP484Leading Keywords in Title Tag10-0.17-0.4777.53%
92ENT013Has Entities in H2 Tags11-0.17-0.4864.89%
93CP431Number of Internal Links480141-0.17-0.4085.52%
94CP124aKeywords in Absolute URLs48848-0.17-0.3988.59%
95CP049Ahrefs Images5520-0.17-0.4010.38%
96CP169Keywords in H3 Tags263-0.17-0.4190.03%
97CP358Inline Javascript Kilobytes20038-0.16-0.3583.95%
98ENT012Has Entities in H1 Tags11-0.16-0.4658.54%
99CPX003Keywords in Main Tags47053-0.16-0.4586.75%
100CPXR018Keywords in Nav Tags24220-0.16-0.4087.64%
101DD011DomDetailer Majestic Referring .gov Links26,029,2654,441,038-0.16-0.2925.68%
102ENT005Entities in H4 Tags162-0.16-0.4468.17%
103CP385Keywords in Meta OpenGraph Content31-0.16-0.4269.81%
104CP427Number of Images with Alt Text9319-0.16-0.3886.07%
105CPXR005Number of H2 Tags186-0.16-0.4087.91%
106CP007Ahrefs External Links11828-0.16-0.3015.85%
107CP426Number of Images9929-0.16-0.3686.41%
108CP057Ahrefs Page Size74,50832,151-0.16-0.3610.45%
109CP483aSearch Terms in the Title Tag20-0.16-0.4178.48%
110CPJLDxSANumber Of JSON-LD Types399-0.16-0.4081.76%
111ENT014Has Entities in H3 Tags11-0.16-0.4663.18%
112CP151Leading Keywords in H1 Tags10-0.16-0.4379.51%
113CP048Ahrefs Image Backlinks175,9673,329-0.16-0.3013.66%
114CP383Keywords in Meta OpenGraph Description81-0.16-0.4073.50%
115QS003Number of Questions786-0.16-0.3481.08%
116CP052Ahrefs Linked Root Domains317-0.16-0.3715.51%
117CP486Keywords in pages top 3 most used phrases21-0.15-0.4381.56%
118CP146Keywords in the First 100 Words366-0.15-0.3973.02%
119CP469aSearch Terms in Sentences342-0.15-0.3789.07%
120CPX013Keywords in Footer Tags1177-0.15-0.3781.69%
121CPXR006Number of H3 Tags268-0.15-0.3786.13%
122CP032Ahrefs Has Image Backlinks10-0.15-0.4212.64%
123CP467Keywords in Section Tags18416-0.15-0.4186.41%
124GD003Google Density Variations23233-0.15-0.3674.59%
125CP022Ahrefs Has External Links11-0.15-0.4213.11%
126CP391Number of Absolute URLs441153-0.15-0.3782.92%
127QS004Number of Questions In Headings61-0.15-0.3634.97%
128CP413Number of External Links6219-0.15-0.3476.23%
129CP036Ahrefs Has Linked Root Domains11-0.15-0.4312.84%
130CP034Ahrefs Has Internal Links11-0.15-0.4213.05%
131CP164Leading Keywords in H2 Tags51-0.15-0.3885.66%
132CP476TF/IDF11-0.15-0.4377.87%
133CP080Search Result Has Exact Match Domain10-0.15-0.418.95%
134PAGE009Number of Prices31741-0.15-0.3379.10%
135CP158Keywords making whole H1-H6 Tags20-0.14-0.4078.01%
136CP150aSearch Terms in H1 Tags20-0.14-0.3779.17%
137CP477Keywords in Title Attributes757-0.14-0.3783.27%
138CP154Keywords making whole H1, H2, and H3 Tags20-0.14-0.4077.05%
139CP353Head Size Kilobytes13947-0.14-0.3476.71%
140CP125Keywords making whole A Tags161-0.14-0.3780.81%
141CP006Ahrefs Edu Backlinks10,951163-0.14-0.3511.20%
142CP357Inline CSS Kilobytes12935-0.14-0.3779.23%
143CP126aSearch Terms in A Tags843-0.14-0.3487.23%
144CP313Has Privacy Policy11-0.14-0.4178.01%
145ENT011Meta Description Tag Has Entities11-0.14-0.4355.74%
146CP479Title Has Sales Words10-0.14-0.4166.33%
147CP374Keywords in the last 100 words274-0.14-0.3676.50%
148CP033Ahrefs Has Images11-0.14-0.408.33%
149CP479iiTitle Has Sentiment Words10-0.14-0.4165.37%
150CP377Load Time Milliseconds638,0813,485-0.14-0.3065.16%
151CP376Keywords making whole LI Tags71-0.14-0.3882.10%
152CP150a2Search Terms in H2 Tags71-0.14-0.3787.98%
153CP409Number of DoFollow External Links4916-0.14-0.3274.45%
154LSI002LSI Words in Sentences2,660558-0.14-0.3098.29%
155QS012Headings Has Question10-0.14-0.4174.66%
156CP356Keywords in I Tags626-0.14-0.3881.97%
157CP021Ahrefs Has EDU Backlinks10-0.14-0.4010.25%
158CP213Has FavIcon11-0.14-0.4065.10%
159CP473Keywords in Strong Tags152-0.14-0.3681.56%
160DD001DomDetailer Facebook Comments34072-0.14-0.3323.98%
161CP472Keywords making whole Span Tags181-0.13-0.3685.45%
162QS006Number of Questions In H2 Tags51-0.13-0.3576.71%
163CP432Number of JavaScript Includes2814-0.13-0.3471.45%
164CPJLD011Has JSON-LD Answer10-0.13-0.4162.98%
165CPJLD217Has JSON-LD Question10-0.13-0.4163.39%
166CP109Search Result Summary Text Matches42-0.13-0.3953.21%
167CPJLD045Has JSON-LD Casino10-0.13-0.351.23%
168CPXR002Number of HTML Comments29332-0.13-0.3478.21%
169CPXR007Number of H4 Tags264-0.13-0.3478.55%
170CP130Keywords in Article Tags12618-0.13-0.3875.55%
171QS007Number of Questions In H3 Tags41-0.13-0.3677.73%
172CP060Ahrefs Redirects85312-0.13-0.3413.05%
173CP345Has Terms of Service10-0.13-0.3969.81%
174ENT015Has Entities in H4 Tags10-0.13-0.4157.79%
175CP381aSearch Terms in Meta Descriptions20-0.13-0.3582.31%
176CPJLD068Has JSON-LD Dentist10-0.13-0.352.53%
177CP003Ahrefs Canonical Backlinks151-0.13-0.3910.79%
178CP444Number of Social Accounts31-0.13-0.3468.99%
179CP149Keywords making whole H1 Tags10-0.13-0.3874.66%
180PAGE010Number of Schema Products90-0.13-0.4141.12%
181CP451Number of US Phone Numbers766-0.13-0.3176.64%
182CP319Has Schema Markup11-0.13-0.3970.49%
183CP440Number of NoFollow Links306-0.13-0.3178.55%
184CP207Has Contact Page11-0.13-0.3862.50%
185CP204Has Canonical URL11-0.13-0.3965.57%
186PAGE002Is Inner Page11-0.13-0.380.61%
187CP168Leading Keywords in H3 Tags60-0.12-0.3582.51%
188PAGE004Is Purchase Page11-0.12-0.3969.06%
189CP099Search Result Number of Dirs in Path32-0.12-0.3459.90%
190CP418Number of Forms142-0.12-0.3471.93%
191CP485Keywords in pages most used phrase10-0.12-0.3675.48%
192CP018Ahrefs Has Canonical Backlinks10-0.12-0.4010.04%
193LSI001LSI Words in Title Tag154-0.12-0.2892.55%
194CPJLD007Has JSON-LD AggregateRating10-0.12-0.3956.69%
195CP430Number of Instagram Pages111-0.12-0.3273.98%
196CP364Is OpenGraph Type Article10-0.12-0.3851.91%
197CP415Number of FaceBook Pages52-0.12-0.2867.42%
198CP460Percentage of DoFollow Internal Links9580-0.12-0.3268.58%
199CP481bWord Count in Meta Description Tag8421-0.12-0.3068.65%
200CP445Number of Social Pages143-0.12-0.2969.40%


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