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Top SEO Factors - 2022-08-08      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-08-08 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	45	20	-0.36	-0.59	94.08%
2	CPZZZ100	Number of Top 100 Shared Factors Used	87	46	-0.34	-0.58	94.46%
3	CPZZZ	Number of Factors Used	222	132	-0.31	-0.59	92.18%
4	CPZZZ200	Number of Top 200 Shared Factors Used	147	83	-0.30	-0.57	92.48%
5	ENT000a	Number of Entities Used	80	28	-0.30	-0.63	74.64%
6	CP470	Keywords in the HTML Tag	1,299	230	-0.26	-0.54	95.52%
7	CP062	Ahrefs Referring Domains	3,327	135	-0.26	-0.40	19.51%
8	CP059	Ahrefs Rank	47	18	-0.26	-0.55	15.03%
9	CP063	Ahrefs Referring IP Addresses	2,429	106	-0.26	-0.41	19.74%
10	CP061	Ahrefs Referring Class C Addresses	1,408	78	-0.26	-0.41	19.74%
11	CP134	Keywords in Body Tag	976	202	-0.25	-0.53	94.84%
12	CP067	Ahrefs Text Backlinks	263,354	6,848	-0.24	-0.35	19.21%
13	CP002	Ahrefs Backlinks	263,751	6,868	-0.24	-0.35	19.21%
14	CP064	Ahrefs Referring Pages	263,751	6,868	-0.24	-0.35	19.21%
15	ENT009	Entities in Title Tag	7	3	-0.24	-0.53	67.96%
16	CP054	Ahrefs NoFollow Backlinks	111,893	1,601	-0.24	-0.35	19.44%
17	DD015	DomDetailer Moz PA	66	47	-0.23	-0.53	25.97%
18	CP161	Keywords in H1-H6 Tags	31	9	-0.23	-0.51	91.72%
19	CPX010	Keywords in Div Tags	683	129	-0.23	-0.51	90.96%
20	CP157	Keywords in H1, H2, and H3 Tags	29	8	-0.23	-0.51	92.26%
21	DD010	DomDetailer Majestic Referring Subnets	89,431	16,256	-0.23	-0.32	27.33%
22	ENT003	Entities in H2 Tags	37	8	-0.23	-0.52	73.04%
23	DD008	DomDetailer Majestic Referring Domains	1,633,022	337,025	-0.23	-0.31	27.49%
24	DD006	DomDetailer Majestic IPs	272,868	57,299	-0.23	-0.31	27.49%
25	CP004	Ahrefs Dofollow Backlinks	165,084	5,325	-0.23	-0.34	19.13%
26	CP129	Keywords in A Tags	164	27	-0.22	-0.47	93.09%
27	ENT004	Entities in H3 Tags	33	7	-0.22	-0.52	73.58%
28	CP153	Keywords in H1 and H2 Tags	20	5	-0.22	-0.49	90.13%
29	DD005	DomDetailer Majestic CF	59	37	-0.22	-0.51	27.03%
30	DD013	DomDetailer Moz DA	77	45	-0.22	-0.48	25.74%
31	CP135	Body Tag Size Kilobytes	336	91	-0.21	-0.48	93.47%
32	CP465	Keywords in P Tags	237	37	-0.21	-0.48	91.57%
33	CP097	Search Result Link Text Matches	3	1	-0.21	-0.49	77.30%
34	CP071	Search Result Display URL Matches	3	1	-0.21	-0.49	77.30%
35	CP470a	Search Terms in the HTML Tag	447	21	-0.21	-0.46	87.40%
36	DD012	DomDetailer Majestic TF	53	28	-0.21	-0.46	26.12%
37	CP375	Keywords in LI Tags	76	19	-0.21	-0.47	92.79%
38	CP469	Keywords in Sentences	234	27	-0.21	-0.46	89.75%
39	CP005	Ahrefs Domain Rating	82	48	-0.20	-0.47	15.72%
40	CP127	Keywords in A Tag HREFs	307	51	-0.20	-0.44	92.10%
41	DD016	DomDetailer Moz Rank	8	5	-0.20	-0.47	24.98%
42	CP038	Ahrefs Has NoFollow Backlinks	1	1	-0.20	-0.52	18.07%
43	CP465c	Keywords in script Tags	577	44	-0.20	-0.47	92.48%
44	CKWD001	Clean Keyword Density in the HTML Tag	13	4	-0.20	-0.47	79.65%
45	CP481	Keywords in Title Tag	5	1	-0.20	-0.47	74.34%
46	CP458	Page Size Kilobytes	547	162	-0.20	-0.47	88.76%
47	DD007	DomDetailer Majestic Links	208,723,577	10,692,438	-0.20	-0.21	26.20%
48	CP127b	Keywords in Unique A Tag HREFs	193	35	-0.20	-0.43	92.48%
49	CP134a	Search Terms in Body Tag	353	21	-0.20	-0.44	93.39%
50	DD014	DomDetailer Moz Links	56,411,897	2,098,801	-0.20	-0.26	26.96%
51	CP475	Term Frequency	6	3	-0.20	-0.44	90.13%
52	CP160	Leading Keywords in H1-H6 Tags	11	2	-0.19	-0.45	88.76%
53	CPXX888	Number of HTML Tags	2,384	915	-0.19	-0.46	89.98%
54	CP165	Keywords in H2 Tags	20	3	-0.19	-0.46	91.34%
55	CP156	Leading Keywords in H1, H2, and H3 Tags	10	2	-0.19	-0.45	87.55%
56	CP488	Keywords in pages top 10 most used phrases	5	2	-0.19	-0.48	83.52%
57	DD002	DomDetailer Facebook Shares	7,228,020	-7,853,030	-0.19	-0.27	27.41%
58	CP045	Ahrefs Has Text Backlinks	1	1	-0.19	-0.50	18.60%
59	CP072	Search Result Document Matches	4	1	-0.19	-0.47	64.39%
60	CP999	Search Result Path Matches	5	1	-0.19	-0.45	77.30%
61	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.19	-0.49	18.53%
62	CP017	Ahrefs Has Backlinks	1	1	-0.19	-0.49	18.75%
63	ENT002	Entities in H1 Tags	7	2	-0.19	-0.43	65.22%
64	CP492b	Unabridged Word Count	5,143	1,902	-0.18	-0.41	86.79%
65	CP137	Keywords in the Canonical URL	8	2	-0.18	-0.45	83.37%
66	CP128	Keywords in Alt Attributes	70	7	-0.18	-0.42	88.53%
67	GD001	Google Variation Density	15	3	-0.18	-0.45	80.11%
68	CP070	Ahrefs Word Count	3,789	1,515	-0.18	-0.43	13.90%
69	CP471	Keywords in Span Tags	80	11	-0.18	-0.44	91.27%
70	CP140	Clean Text Kilobytes	31	11	-0.18	-0.40	86.79%
71	ENT010	Title Tag Has Entities	1	1	-0.18	-0.46	52.70%
72	ENT008	Entities in Meta Description Tag	10	3	-0.18	-0.46	64.92%
73	CP487	Keywords in pages top 5 most used phrases	3	1	-0.18	-0.47	83.98%
74	CP492	Word Count	4,047	1,470	-0.18	-0.39	86.64%
75	CP080	Search Result Has Exact Match Domain	1	0	-0.18	-0.45	8.58%
76	CP468	Number of Sentences	215	65	-0.18	-0.40	87.55%
77	CP425	Number of HTTPS Links	516	151	-0.18	-0.40	83.14%
78	CP159a	Search Terms in H1-H6 Tags	14	1	-0.18	-0.42	89.83%
79	CP050	Ahrefs Internal Links	624	164	-0.18	-0.39	18.45%
80	ENT018	Entities in Sentences	491	106	-0.18	-0.38	98.18%
81	CP152	Keywords in H1 Tags	5	1	-0.18	-0.40	79.65%
82	ENT001	Entities in HTML Tag	1,763	321	-0.18	-0.39	98.25%
83	CP381	Keywords in Meta Descriptions	8	2	-0.17	-0.44	80.18%
84	GD004	Google Density Exact Matches	66	3	-0.17	-0.43	69.10%
85	ENT013	Has Entities in H2 Tags	1	1	-0.17	-0.49	65.60%
86	CP124a	Keywords in Absolute URLs	488	49	-0.17	-0.41	90.28%
87	CP113	Search Result URL Matches	5	1	-0.17	-0.42	79.04%
88	CP169	Keywords in H3 Tags	26	3	-0.17	-0.42	89.98%
89	CPX003	Keywords in Main Tags	348	57	-0.17	-0.46	86.71%
90	CP484	Leading Keywords in Title Tag	1	0	-0.17	-0.48	74.34%
91	CPXR24	Number of P Tags	152	40	-0.17	-0.41	84.36%
92	CP435	Number of Links	517	155	-0.17	-0.40	83.30%
93	CPXR003	Number of Heading Tags	54	21	-0.17	-0.41	88.38%
94	ENT012	Has Entities in H1 Tags	1	1	-0.17	-0.47	59.23%
95	CP410	Number of DoFollow Links	509	149	-0.17	-0.39	82.61%
96	ENT005	Entities in H4 Tags	15	2	-0.17	-0.46	66.89%
97	CP431	Number of Internal Links	509	136	-0.17	-0.39	84.43%
98	DD011	DomDetailer Majestic Referring .gov Links	22,384,325	4,106,995	-0.17	-0.28	24.83%
99	CPXR018	Keywords in Nav Tags	204	21	-0.16	-0.40	88.00%
100	CPJLD086	Has JSON-LD FinancialProduct	1	0	-0.16	-0.54	2.51%
101	CP385	Keywords in Meta OpenGraph Content	4	1	-0.16	-0.43	72.29%
102	CP048	Ahrefs Image Backlinks	143,969	2,456	-0.16	-0.31	16.70%
103	CP427	Number of Images with Alt Text	211	19	-0.16	-0.38	84.36%
104	CPJLDxSA	Number Of JSON-LD Types	85	9	-0.16	-0.41	82.00%
105	CP151	Leading Keywords in H1 Tags	1	0	-0.16	-0.44	79.27%
106	QS003	Number of Questions	78	7	-0.16	-0.35	82.08%
107	CP358	Inline Javascript Kilobytes	200	36	-0.16	-0.35	82.31%
108	CP486	Keywords in pages top 3 most used phrases	2	1	-0.16	-0.43	82.16%
109	CP032	Ahrefs Has Image Backlinks	1	0	-0.16	-0.44	15.41%
110	CP049	Ahrefs Images	93	22	-0.16	-0.40	13.06%
111	CP426	Number of Images	221	28	-0.16	-0.36	84.28%
112	CP383	Keywords in Meta OpenGraph Description	8	2	-0.16	-0.41	76.54%
113	ENT014	Has Entities in H3 Tags	1	1	-0.16	-0.46	64.16%
114	CP056	Ahrefs Pages	8	2	-0.16	-0.34	16.78%
115	CPXR005	Number of H2 Tags	36	7	-0.16	-0.39	87.40%
116	CP146	Keywords in the First 100 Words	28	7	-0.16	-0.39	76.69%
117	CP483a	Search Terms in the Title Tag	2	0	-0.16	-0.40	80.33%
118	CP469a	Search Terms in Sentences	34	2	-0.16	-0.38	88.99%
119	GD003	Google Density Variations	215	36	-0.15	-0.37	76.69%
120	CPX013	Keywords in Footer Tags	64	8	-0.15	-0.38	81.85%
121	CP164	Leading Keywords in H2 Tags	4	1	-0.15	-0.39	85.95%
122	CP057	Ahrefs Page Size	74,508	34,511	-0.15	-0.37	13.44%
123	CP007	Ahrefs External Links	155	27	-0.15	-0.29	18.83%
124	CPXR006	Number of H3 Tags	26	8	-0.15	-0.37	86.56%
125	QS004	Number of Questions In Headings	6	2	-0.15	-0.38	29.69%
126	CP391	Number of Absolute URLs	478	150	-0.15	-0.38	82.16%
127	CP477	Keywords in Title Attributes	75	7	-0.15	-0.37	83.68%
128	CP476	TF/IDF	1	1	-0.15	-0.43	78.28%
129	CP377	Load Time Milliseconds	638,081	3,644	-0.15	-0.31	66.36%
130	CP052	Ahrefs Linked Root Domains	31	7	-0.15	-0.36	18.30%
131	CP374	Keywords in the last 100 words	18	4	-0.15	-0.37	77.90%
132	CP467	Keywords in Section Tags	151	18	-0.15	-0.41	85.35%
133	CP125	Keywords making whole A Tags	5	1	-0.15	-0.38	83.14%
134	CP150a	Search Terms in H1 Tags	2	0	-0.15	-0.37	81.47%
135	CP413	Number of External Links	62	18	-0.15	-0.34	75.93%
136	CP479	Title Has Sales Words	1	0	-0.14	-0.41	68.11%
137	CP479ii	Title Has Sentiment Words	1	0	-0.14	-0.42	67.43%
138	PAGE002	Is Inner Page	1	1	-0.14	-0.44	0.46%
139	CP158	Keywords making whole H1-H6 Tags	3	0	-0.14	-0.40	75.55%
140	CP376	Keywords making whole LI Tags	4	1	-0.14	-0.39	82.61%
141	CP126a	Search Terms in A Tags	84	3	-0.14	-0.35	87.09%
142	CP154	Keywords making whole H1, H2, and H3 Tags	2	0	-0.14	-0.39	75.47%
143	CP150a2	Search Terms in H2 Tags	7	1	-0.14	-0.37	88.99%
144	QS012	Headings Has Question	1	0	-0.14	-0.42	75.55%
145	CP356	Keywords in I Tags	62	7	-0.14	-0.38	80.56%
146	CPJLD068	Has JSON-LD Dentist	1	0	-0.14	-0.39	2.66%
147	ENT011	Meta Description Tag Has Entities	1	1	-0.14	-0.42	56.11%
148	CP353	Head Size Kilobytes	139	46	-0.14	-0.34	75.78%
149	PAGE009	Number of Prices	323	40	-0.14	-0.32	78.21%
150	QS006	Number of Questions In H2 Tags	5	1	-0.14	-0.35	78.66%
151	CPJLD045	Has JSON-LD Casino	1	0	-0.14	-0.37	1.52%
152	CP473	Keywords in Strong Tags	15	2	-0.14	-0.36	81.62%
153	CP006	Ahrefs Edu Backlinks	10,951	117	-0.14	-0.34	13.97%
154	CP109	Search Result Summary Text Matches	5	2	-0.14	-0.40	55.35%
155	CP409	Number of DoFollow External Links	47	16	-0.14	-0.32	73.58%
156	CPJLD011	Has JSON-LD Answer	1	0	-0.14	-0.42	67.35%
157	CP021	Ahrefs Has EDU Backlinks	1	0	-0.14	-0.39	11.85%
158	CP213	Has FavIcon	1	1	-0.14	-0.40	65.38%
159	CPJLD217	Has JSON-LD Question	1	0	-0.14	-0.42	67.81%
160	CP357	Inline CSS Kilobytes	238	34	-0.14	-0.37	76.99%
161	PAGE001	Is Home Page	1	0	-0.13	-0.36	36.52%
162	CP313	Has Privacy Policy	1	1	-0.13	-0.40	74.56%
163	LSI002	LSI Words in Sentences	3,518	565	-0.13	-0.30	98.03%
164	CP432	Number of JavaScript Includes	28	14	-0.13	-0.33	69.17%
165	CP472	Keywords making whole Span Tags	18	1	-0.13	-0.36	84.74%
166	CPJLD044	Has JSON-LD Car	1	0	-0.13	-0.29	0.76%
167	CP060	Ahrefs Redirects	853	12	-0.13	-0.36	15.34%
168	CP381a	Search Terms in Meta Descriptions	2	0	-0.13	-0.35	84.51%
169	DD001	DomDetailer Facebook Comments	340	69	-0.13	-0.33	22.63%
170	ENT015	Has Entities in H4 Tags	1	0	-0.13	-0.42	58.16%
171	CP130	Keywords in Article Tags	126	18	-0.13	-0.39	77.15%
172	QS007	Number of Questions In H3 Tags	4	1	-0.13	-0.36	78.44%
173	CPJLD131	Has JSON-LD LegalService	1	0	-0.13	-0.40	2.89%
174	CP440	Number of NoFollow Links	71	6	-0.13	-0.32	79.20%
175	CP036	Ahrefs Has Linked Root Domains	1	1	-0.13	-0.41	15.72%
176	CP168	Leading Keywords in H3 Tags	7	1	-0.13	-0.36	83.22%
177	CP077	Search Result Domain Matches	1	0	-0.13	-0.37	43.58%
178	CP034	Ahrefs Has Internal Links	1	1	-0.13	-0.41	16.17%
179	CP022	Ahrefs Has External Links	1	1	-0.13	-0.39	15.95%
180	CP444	Number of Social Accounts	3	1	-0.13	-0.34	70.01%
181	CP319	Has Schema Markup	1	1	-0.13	-0.40	72.13%
182	CP033	Ahrefs Has Images	1	1	-0.13	-0.39	10.93%
183	CP003	Ahrefs Canonical Backlinks	15	1	-0.13	-0.37	12.53%
184	CPXR007	Number of H4 Tags	14	4	-0.13	-0.34	76.31%
185	CPJLDxCB	Number Of Claimed Brands	15	2	-0.13	-0.36	73.96%
186	CP485	Keywords in pages most used phrase	1	0	-0.13	-0.37	77.07%
187	GD002	Google Exact Match Density	3	0	-0.13	-0.37	41.69%
188	CP099	Search Result Number of Dirs in Path	3	2	-0.13	-0.34	60.44%
189	CP418	Number of Forms	14	2	-0.13	-0.34	70.39%
190	CP464	Percentage of NoFollow Links	25	4	-0.12	-0.31	72.97%
191	CP204	Has Canonical URL	1	1	-0.12	-0.39	67.12%
192	CPXR002	Number of HTML Comments	293	30	-0.12	-0.32	75.47%
193	CP015	Ahrefs Gov Backlinks	577	9	-0.12	-0.36	7.14%
194	CP415	Number of FaceBook Pages	6	2	-0.12	-0.30	69.86%
195	CP345	Has Terms of Service	1	0	-0.12	-0.38	67.50%
196	PAGE008	Is Store Page	1	0	-0.12	-0.39	67.20%
197	CP439	Number of NoFollow Externa Links	28	3	-0.12	-0.32	79.20%
198	CP133	Keywords in B Tags	27	3	-0.12	-0.36	75.47%
199	PAGE010	Number of Schema Products	5	0	-0.12	-0.40	38.04%
200	PAGE004	Is Purchase Page	1	1	-0.12	-0.39	67.43%

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