Top SEO Factors




Top SEO Factors - 2022-08-07      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords

Any of the keyword variations, including the exact match, Google makes bold in the search results.

Search Terms

The exact match search terms you used in Google.

Entities

Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.

LSI Words

An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.

Search Result

If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.

#1 Max Column

The maximum measurement found in the #1 position in Google.

Page 1 Avg Column

The average page 1 average across thousands of keywords in Google.

Keywords Column

The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference


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Top SEO Factors - 2022-08-07 - View Factors By Date
OrdinalFactor IDName#1 MaxPage 1 AvgCorrelationCorrelation By PageKeywords
1CPZZZ50Number of Top 50 Shared Factors Used4520-0.35-0.5993.95%
2CPZZZ100Number of Top 100 Shared Factors Used8846-0.34-0.5894.32%
3CPZZZNumber of Factors Used222132-0.30-0.5892.38%
4CPZZZ200Number of Top 200 Shared Factors Used14983-0.30-0.5792.60%
5ENT000aNumber of Entities Used8028-0.30-0.6374.14%
6CP470Keywords in the HTML Tag1,299230-0.26-0.5495.44%
7CP062Ahrefs Referring Domains3,327136-0.26-0.3919.13%
8CP059Ahrefs Rank4718-0.26-0.5414.95%
9CP063Ahrefs Referring IP Addresses2,429107-0.25-0.4019.36%
10CP061Ahrefs Referring Class C Addresses1,40878-0.25-0.4019.36%
11CP134Keywords in Body Tag1,084202-0.25-0.5394.77%
12ENT009Entities in Title Tag73-0.24-0.5467.49%
13CP067Ahrefs Text Backlinks263,3546,818-0.24-0.3418.91%
14CP002Ahrefs Backlinks263,7516,838-0.24-0.3518.91%
15CP064Ahrefs Referring Pages263,7516,838-0.24-0.3518.91%
16DD015DomDetailer Moz PA6747-0.24-0.5425.71%
17CP054Ahrefs NoFollow Backlinks111,8931,601-0.24-0.3419.06%
18CPX010Keywords in Div Tags718129-0.23-0.5190.66%
19CP161Keywords in H1-H6 Tags319-0.23-0.5191.78%
20DD010DomDetailer Majestic Referring Subnets89,43116,171-0.23-0.3227.06%
21DD008DomDetailer Majestic Referring Domains1,633,022335,337-0.23-0.3127.20%
22CP157Keywords in H1, H2, and H3 Tags298-0.23-0.5192.38%
23DD006DomDetailer Majestic IPs272,86857,047-0.23-0.3227.20%
24ENT003Entities in H2 Tags368-0.23-0.5272.57%
25CP004Ahrefs Dofollow Backlinks165,0845,298-0.23-0.3418.83%
26CP129Keywords in A Tags16427-0.22-0.4792.97%
27DD013DomDetailer Moz DA8144-0.22-0.4825.49%
28ENT004Entities in H3 Tags337-0.22-0.5273.09%
29DD005DomDetailer Majestic CF6137-0.22-0.5126.83%
30CP153Keywords in H1 and H2 Tags205-0.22-0.4990.06%
31CP135Body Tag Size Kilobytes31390-0.21-0.4893.65%
32CP465Keywords in P Tags23737-0.21-0.4891.63%
33DD012DomDetailer Majestic TF5528-0.21-0.4625.86%
34CP470aSearch Terms in the HTML Tag44722-0.21-0.4687.44%
35CP375Keywords in LI Tags7619-0.21-0.4792.60%
36CP097Search Result Link Text Matches31-0.21-0.4977.13%
37CP071Search Result Display URL Matches31-0.21-0.4977.13%
38CP469Keywords in Sentences23427-0.20-0.4689.91%
39CP005Ahrefs Domain Rating8247-0.20-0.4615.40%
40DD016DomDetailer Moz Rank85-0.20-0.4824.74%
41CP127Keywords in A Tag HREFs30751-0.20-0.4491.78%
42CP465cKeywords in script Tags57744-0.20-0.4792.38%
43CP038Ahrefs Has NoFollow Backlinks11-0.20-0.5217.86%
44DD007DomDetailer Majestic Links208,723,5779,950,374-0.20-0.2126.08%
45CP458Page Size Kilobytes545161-0.20-0.4789.01%
46CKWD001Clean Keyword Density in the HTML Tag134-0.20-0.4779.60%
47DD014DomDetailer Moz Links56,411,8971,862,791-0.20-0.2626.68%
48CP481Keywords in Title Tag51-0.20-0.4674.29%
49CP127bKeywords in Unique A Tag HREFs19335-0.20-0.4392.45%
50CP134aSearch Terms in Body Tag35322-0.20-0.4493.50%
51CP475Term Frequency63-0.20-0.4489.91%
52CP165Keywords in H2 Tags203-0.19-0.4691.18%
53DD002DomDetailer Facebook Shares7,228,020-7,632,430-0.19-0.2827.20%
54CP160Leading Keywords in H1-H6 Tags112-0.19-0.4588.71%
55CP156Leading Keywords in H1, H2, and H3 Tags102-0.19-0.4587.37%
56CPXX888Number of HTML Tags2,384912-0.19-0.4689.99%
57CP488Keywords in pages top 10 most used phrases42-0.19-0.4883.56%
58CP072Search Result Document Matches41-0.19-0.4864.57%
59CP045Ahrefs Has Text Backlinks11-0.19-0.5018.39%
60CP999Search Result Path Matches51-0.19-0.4577.13%
61CP019Ahrefs Has DoFollow Backlinks11-0.19-0.4918.16%
62CP017Ahrefs Has Backlinks11-0.19-0.4918.54%
63ENT002Entities in H1 Tags152-0.19-0.4364.95%
64CP128Keywords in Alt Attributes707-0.18-0.4288.42%
65CP137Keywords in the Canonical URL82-0.18-0.4683.26%
66CP492bUnabridged Word Count5,1431,897-0.18-0.4187.22%
67CP471Keywords in Span Tags8011-0.18-0.4491.41%
68GD001Google Variation Density153-0.18-0.4480.27%
69CP140Clean Text Kilobytes3111-0.18-0.4087.14%
70ENT008Entities in Meta Description Tag103-0.18-0.4664.42%
71ENT010Title Tag Has Entities11-0.18-0.4652.32%
72CP070Ahrefs Word Count3,7891,524-0.18-0.4313.68%
73CP487Keywords in pages top 5 most used phrases31-0.18-0.4783.86%
74CP492Word Count4,0471,463-0.18-0.3986.92%
75CP159aSearch Terms in H1-H6 Tags141-0.18-0.4289.91%
76CP468Number of Sentences21565-0.18-0.4087.89%
77CP080Search Result Has Exact Match Domain10-0.18-0.448.52%
78CP425Number of HTTPS Links516150-0.18-0.4083.18%
79ENT018Entities in Sentences491106-0.17-0.3898.13%
80CP050Ahrefs Internal Links624163-0.17-0.3918.16%
81ENT013Has Entities in H2 Tags11-0.17-0.4965.10%
82CP152Keywords in H1 Tags51-0.17-0.4079.75%
83ENT001Entities in HTML Tag1,763320-0.17-0.3898.06%
84CP381Keywords in Meta Descriptions82-0.17-0.4480.42%
85GD004Google Density Exact Matches663-0.17-0.4369.13%
86CP124aKeywords in Absolute URLs48849-0.17-0.4189.99%
87CP113Search Result URL Matches51-0.17-0.4279.07%
88CP169Keywords in H3 Tags263-0.17-0.4289.99%
89CP484Leading Keywords in Title Tag10-0.17-0.4874.44%
90CPX003Keywords in Main Tags34857-0.17-0.4686.85%
91CPXR24Number of P Tags15240-0.17-0.4184.75%
92CPXR003Number of Heading Tags5421-0.17-0.4088.27%
93CP435Number of Links517155-0.17-0.3983.18%
94DD011DomDetailer Majestic Referring .gov Links22,384,3254,102,498-0.17-0.2924.66%
95ENT012Has Entities in H1 Tags11-0.17-0.4758.97%
96ENT005Entities in H4 Tags152-0.17-0.4666.44%
97CP410Number of DoFollow Links509149-0.17-0.3982.51%
98CP431Number of Internal Links509136-0.17-0.3984.30%
99CPXR018Keywords in Nav Tags22821-0.16-0.4087.59%
100CP048Ahrefs Image Backlinks143,9692,426-0.16-0.3116.52%
101CPJLD086Has JSON-LD FinancialProduct10-0.16-0.532.54%
102CP385Keywords in Meta OpenGraph Content41-0.16-0.4272.20%
103CP427Number of Images with Alt Text21119-0.16-0.3884.53%
104QS003Number of Questions787-0.16-0.3582.74%
105CP486Keywords in pages top 3 most used phrases21-0.16-0.4482.06%
106CPJLDxSANumber Of JSON-LD Types859-0.16-0.4182.06%
107CP358Inline Javascript Kilobytes20036-0.16-0.3582.51%
108CP151Leading Keywords in H1 Tags10-0.16-0.4379.67%
109ENT014Has Entities in H3 Tags11-0.16-0.4663.75%
110CP032Ahrefs Has Image Backlinks10-0.16-0.4415.17%
111CP426Number of Images22128-0.16-0.3684.45%
112CP383Keywords in Meta OpenGraph Description102-0.16-0.4076.83%
113CPXR005Number of H2 Tags367-0.16-0.3887.52%
114CP146Keywords in the First 100 Words287-0.16-0.3976.68%
115CP049Ahrefs Images9322-0.16-0.4012.86%
116CP483aSearch Terms in the Title Tag20-0.16-0.4180.19%
117CP056Ahrefs Pages82-0.16-0.3416.44%
118CP469aSearch Terms in Sentences342-0.15-0.3889.24%
119CPX013Keywords in Footer Tags648-0.15-0.3882.14%
120GD003Google Density Variations21536-0.15-0.3776.76%
121CP164Leading Keywords in H2 Tags41-0.15-0.4085.58%
122QS004Number of Questions In Headings62-0.15-0.3829.52%
123CP007Ahrefs External Links15527-0.15-0.2918.46%
124CPXR006Number of H3 Tags268-0.15-0.3686.40%
125CP477Keywords in Title Attributes757-0.15-0.3783.78%
126CP391Number of Absolute URLs478149-0.15-0.3881.91%
127CP057Ahrefs Page Size74,50834,678-0.15-0.3713.23%
128CP377Load Time Milliseconds638,0813,629-0.15-0.3165.99%
129CP476TF/IDF11-0.15-0.4378.48%
130CP374Keywords in the last 100 words184-0.15-0.3777.73%
131CP125Keywords making whole A Tags51-0.15-0.3883.03%
132CP467Keywords in Section Tags15118-0.15-0.4085.28%
133CP413Number of External Links6218-0.14-0.3375.86%
134CP150aSearch Terms in H1 Tags20-0.14-0.3781.69%
135CP052Ahrefs Linked Root Domains317-0.14-0.3617.94%
136CP479Title Has Sales Words10-0.14-0.4168.09%
137CP479iiTitle Has Sentiment Words10-0.14-0.4167.49%
138CP126aSearch Terms in A Tags843-0.14-0.3587.07%
139PAGE002Is Inner Page11-0.14-0.440.45%
140CP376Keywords making whole LI Tags41-0.14-0.3982.36%
141CP158Keywords making whole H1-H6 Tags30-0.14-0.3975.64%
142CP150a2Search Terms in H2 Tags71-0.14-0.3789.01%
143CP154Keywords making whole H1, H2, and H3 Tags20-0.14-0.3975.49%
144QS012Headings Has Question10-0.14-0.4275.78%
145CP356Keywords in I Tags627-0.14-0.3880.34%
146ENT011Meta Description Tag Has Entities11-0.14-0.4255.68%
147CP353Head Size Kilobytes13946-0.14-0.3475.78%
148QS006Number of Questions In H2 Tags51-0.14-0.3578.92%
149PAGE009Number of Prices32339-0.14-0.3278.77%
150CP473Keywords in Strong Tags152-0.14-0.3681.84%
151CP006Ahrefs Edu Backlinks10,951115-0.14-0.3313.75%
152CPJLD045Has JSON-LD Casino10-0.14-0.361.49%
153CP109Search Result Summary Text Matches52-0.14-0.4054.86%
154CPJLD011Has JSON-LD Answer10-0.14-0.4267.71%
155CPJLD217Has JSON-LD Question10-0.14-0.4268.16%
156CP021Ahrefs Has EDU Backlinks10-0.14-0.3911.81%
157CP409Number of DoFollow External Links4715-0.14-0.3273.39%
158PAGE001Is Home Page10-0.14-0.3636.25%
159LSI002LSI Words in Sentences3,518567-0.13-0.3097.98%
160CP213Has FavIcon11-0.13-0.4065.25%
161CP357Inline CSS Kilobytes23834-0.13-0.3676.91%
162CP472Keywords making whole Span Tags181-0.13-0.3684.83%
163CP432Number of JavaScript Includes2814-0.13-0.3368.54%
164DD001DomDetailer Facebook Comments34068-0.13-0.3322.50%
165CP313Has Privacy Policy11-0.13-0.4074.51%
166CP381aSearch Terms in Meta Descriptions20-0.13-0.3584.45%
167CP130Keywords in Article Tags12619-0.13-0.3977.43%
168ENT015Has Entities in H4 Tags10-0.13-0.4157.77%
169CP060Ahrefs Redirects85312-0.13-0.3515.02%
170QS007Number of Questions In H3 Tags41-0.13-0.3678.33%
171CP168Leading Keywords in H3 Tags71-0.13-0.3683.11%
172CPJLD068Has JSON-LD Dentist10-0.13-0.372.62%
173CP440Number of NoFollow Links716-0.13-0.3279.07%
174CP077Search Result Domain Matches10-0.13-0.3743.20%
175CP319Has Schema Markup11-0.13-0.4071.82%
176CP003Ahrefs Canonical Backlinks151-0.13-0.3712.03%
177CP444Number of Social Accounts31-0.13-0.3469.81%
178CPJLD131Has JSON-LD LegalService10-0.13-0.392.99%
179CPJLDxCBNumber Of Claimed Brands152-0.13-0.3674.22%
180CPXR007Number of H4 Tags144-0.13-0.3476.16%
181CP485Keywords in pages most used phrase10-0.13-0.3776.98%
182CP099Search Result Number of Dirs in Path32-0.13-0.3460.16%
183GD002Google Exact Match Density30-0.13-0.3741.93%
184CP022Ahrefs Has External Links11-0.13-0.3915.77%
185CP034Ahrefs Has Internal Links11-0.13-0.4016.07%
186CP036Ahrefs Has Linked Root Domains11-0.13-0.4015.55%
187CP015Ahrefs Gov Backlinks5779-0.13-0.377.03%
188CP418Number of Forms142-0.13-0.3470.25%
189CP030Ahrefs Has Gov Backlinks10-0.12-0.396.43%
190CP464Percentage of NoFollow Links254-0.12-0.3172.94%
191CP204Has Canonical URL11-0.12-0.3967.34%
192CP133Keywords in B Tags273-0.12-0.3675.19%
193CPXR002Number of HTML Comments29330-0.12-0.3274.89%
194PAGE004Is Purchase Page11-0.12-0.3967.49%
195PAGE010Number of Schema Products50-0.12-0.4037.52%
196CP439Number of NoFollow Externa Links283-0.12-0.3279.15%
197CP345Has Terms of Service10-0.12-0.3867.79%
198CP149Keywords making whole H1 Tags10-0.12-0.3773.54%
199PAGE008Is Store Page10-0.12-0.3966.97%
200CP177Keywords in H4-H6 Tags101-0.12-0.3580.34%


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