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Top SEO Factors - 2022-08-09      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-08-09 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	45	20	-0.36	-0.59	94.17%
2	CPZZZ100	Number of Top 100 Shared Factors Used	87	46	-0.34	-0.58	94.70%
3	CPZZZ	Number of Factors Used	222	132	-0.31	-0.59	92.23%
4	CPZZZ200	Number of Top 200 Shared Factors Used	147	83	-0.30	-0.57	92.68%
5	ENT000a	Number of Entities Used	80	28	-0.30	-0.63	75.13%
6	CP470	Keywords in the HTML Tag	1,993	228	-0.26	-0.54	95.44%
7	CP062	Ahrefs Referring Domains	3,327	131	-0.26	-0.40	19.12%
8	CP059	Ahrefs Rank	47	17	-0.26	-0.55	14.86%
9	CP063	Ahrefs Referring IP Addresses	2,429	103	-0.26	-0.41	19.34%
10	CP061	Ahrefs Referring Class C Addresses	1,408	76	-0.26	-0.41	19.34%
11	CP134	Keywords in Body Tag	1,848	200	-0.25	-0.53	94.85%
12	CP067	Ahrefs Text Backlinks	263,354	6,757	-0.24	-0.35	18.82%
13	CP064	Ahrefs Referring Pages	263,751	6,777	-0.24	-0.35	18.82%
14	CP002	Ahrefs Backlinks	263,751	6,777	-0.24	-0.35	18.82%
15	ENT009	Entities in Title Tag	7	3	-0.24	-0.53	68.33%
16	CP054	Ahrefs NoFollow Backlinks	111,893	1,594	-0.24	-0.35	19.12%
17	DD015	DomDetailer Moz PA	66	47	-0.23	-0.53	26.59%
18	CP161	Keywords in H1-H6 Tags	39	9	-0.23	-0.52	91.93%
19	CP157	Keywords in H1, H2, and H3 Tags	32	7	-0.23	-0.51	92.38%
20	CPX010	Keywords in Div Tags	1,041	127	-0.23	-0.51	90.89%
21	ENT003	Entities in H2 Tags	37	8	-0.23	-0.53	73.49%
22	DD010	DomDetailer Majestic Referring Subnets	89,431	16,560	-0.23	-0.31	28.01%
23	DD006	DomDetailer Majestic IPs	272,868	58,394	-0.23	-0.30	28.16%
24	CP004	Ahrefs Dofollow Backlinks	165,084	5,235	-0.23	-0.34	18.75%
25	DD008	DomDetailer Majestic Referring Domains	1,633,022	341,971	-0.23	-0.30	28.23%
26	CP129	Keywords in A Tags	168	27	-0.22	-0.47	92.98%
27	ENT004	Entities in H3 Tags	33	7	-0.22	-0.52	73.86%
28	CP153	Keywords in H1 and H2 Tags	18	5	-0.22	-0.49	90.37%
29	CP135	Body Tag Size Kilobytes	336	92	-0.21	-0.48	93.65%
30	DD005	DomDetailer Majestic CF	59	38	-0.21	-0.50	27.56%
31	DD013	DomDetailer Moz DA	77	45	-0.21	-0.48	26.29%
32	CP465	Keywords in P Tags	371	36	-0.21	-0.48	91.64%
33	CP097	Search Result Link Text Matches	3	1	-0.21	-0.49	77.22%
34	CP071	Search Result Display URL Matches	3	1	-0.21	-0.49	77.22%
35	CP375	Keywords in LI Tags	148	19	-0.21	-0.47	92.76%
36	CP469	Keywords in Sentences	255	27	-0.21	-0.46	89.77%
37	DD012	DomDetailer Majestic TF	53	28	-0.21	-0.45	26.66%
38	CP470a	Search Terms in the HTML Tag	447	20	-0.21	-0.46	87.01%
39	CP005	Ahrefs Domain Rating	82	47	-0.20	-0.47	15.53%
40	CP465c	Keywords in script Tags	577	43	-0.20	-0.47	92.31%
41	CP481	Keywords in Title Tag	5	1	-0.20	-0.47	74.16%
42	CP038	Ahrefs Has NoFollow Backlinks	1	1	-0.20	-0.52	17.85%
43	CKWD001	Clean Keyword Density in the HTML Tag	20	4	-0.20	-0.46	79.46%
44	DD016	DomDetailer Moz Rank	8	5	-0.20	-0.47	25.54%
45	CP127	Keywords in A Tag HREFs	350	51	-0.20	-0.44	92.01%
46	CP458	Page Size Kilobytes	547	164	-0.20	-0.47	88.80%
47	DD007	DomDetailer Majestic Links	208,723,577	9,580,932	-0.20	-0.21	26.59%
48	CP127b	Keywords in Unique A Tag HREFs	255	35	-0.20	-0.43	92.53%
49	CP134a	Search Terms in Body Tag	353	20	-0.19	-0.44	93.13%
50	CP475	Term Frequency	6	3	-0.19	-0.44	89.92%
51	DD014	DomDetailer Moz Links	56,411,897	2,384,410	-0.19	-0.25	27.41%
52	CPXX888	Number of HTML Tags	2,384	914	-0.19	-0.46	90.22%
53	CP160	Leading Keywords in H1-H6 Tags	11	2	-0.19	-0.45	88.57%
54	CP165	Keywords in H2 Tags	16	3	-0.19	-0.46	91.49%
55	CP488	Keywords in pages top 10 most used phrases	5	2	-0.19	-0.48	83.27%
56	CP156	Leading Keywords in H1, H2, and H3 Tags	10	2	-0.19	-0.45	87.30%
57	CP045	Ahrefs Has Text Backlinks	1	1	-0.19	-0.50	18.22%
58	CP072	Search Result Document Matches	4	1	-0.19	-0.47	64.23%
59	DD002	DomDetailer Facebook Shares	7,228,020	-7,876,789	-0.19	-0.26	28.08%
60	CP999	Search Result Path Matches	5	1	-0.19	-0.45	77.15%
61	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.19	-0.49	18.15%
62	CP017	Ahrefs Has Backlinks	1	1	-0.19	-0.49	18.37%
63	GD001	Google Variation Density	15	2	-0.19	-0.45	79.99%
64	CP070	Ahrefs Word Count	3,789	1,497	-0.19	-0.43	13.74%
65	ENT002	Entities in H1 Tags	7	2	-0.19	-0.43	65.57%
66	CP137	Keywords in the Canonical URL	8	2	-0.18	-0.45	83.12%
67	CP492b	Unabridged Word Count	5,143	1,891	-0.18	-0.41	86.63%
68	CP128	Keywords in Alt Attributes	70	7	-0.18	-0.42	88.35%
69	ENT010	Title Tag Has Entities	1	1	-0.18	-0.46	52.88%
70	CP140	Clean Text Kilobytes	31	11	-0.18	-0.40	86.63%
71	CP471	Keywords in Span Tags	80	11	-0.18	-0.44	91.19%
72	ENT008	Entities in Meta Description Tag	10	3	-0.18	-0.46	65.57%
73	ENT018	Entities in Sentences	491	106	-0.18	-0.39	98.21%
74	CP492	Word Count	4,047	1,471	-0.18	-0.39	86.71%
75	CP487	Keywords in pages top 5 most used phrases	3	1	-0.18	-0.47	83.79%
76	CP468	Number of Sentences	215	65	-0.18	-0.40	87.38%
77	ENT001	Entities in HTML Tag	1,763	325	-0.18	-0.39	98.21%
78	CP152	Keywords in H1 Tags	5	1	-0.18	-0.41	79.39%
79	CP425	Number of HTTPS Links	516	150	-0.18	-0.40	83.27%
80	CP050	Ahrefs Internal Links	624	160	-0.18	-0.38	18.22%
81	CP381	Keywords in Meta Descriptions	8	2	-0.17	-0.44	80.06%
82	CP159a	Search Terms in H1-H6 Tags	14	1	-0.17	-0.42	89.69%
83	GD004	Google Density Exact Matches	66	3	-0.17	-0.43	68.78%
84	CP124a	Keywords in Absolute URLs	488	49	-0.17	-0.40	90.07%
85	ENT013	Has Entities in H2 Tags	1	1	-0.17	-0.49	65.87%
86	CPXR003	Number of Heading Tags	54	21	-0.17	-0.41	88.13%
87	CP113	Search Result URL Matches	5	1	-0.17	-0.42	78.94%
88	CP080	Search Result Has Exact Match Domain	1	0	-0.17	-0.45	8.59%
89	CPXR24	Number of P Tags	152	39	-0.17	-0.41	84.91%
90	CPX003	Keywords in Main Tags	470	56	-0.17	-0.46	86.93%
91	CP169	Keywords in H3 Tags	26	3	-0.17	-0.42	89.84%
92	CP435	Number of Links	517	155	-0.17	-0.39	83.50%
93	ENT012	Has Entities in H1 Tags	1	1	-0.17	-0.47	59.45%
94	CP484	Leading Keywords in Title Tag	1	0	-0.17	-0.47	73.79%
95	ENT005	Entities in H4 Tags	15	2	-0.17	-0.46	67.29%
96	CP410	Number of DoFollow Links	509	148	-0.17	-0.39	82.75%
97	CP431	Number of Internal Links	509	136	-0.17	-0.38	84.54%
98	CPJLD086	Has JSON-LD FinancialProduct	1	0	-0.17	-0.55	2.46%
99	CP385	Keywords in Meta OpenGraph Content	4	1	-0.16	-0.43	72.52%
100	DD011	DomDetailer Majestic Referring .gov Links	22,384,325	4,173,760	-0.16	-0.27	25.54%
101	CPXR018	Keywords in Nav Tags	242	21	-0.16	-0.40	87.98%
102	CP427	Number of Images with Alt Text	211	19	-0.16	-0.38	84.24%
103	CPJLDxSA	Number Of JSON-LD Types	78	9	-0.16	-0.41	81.93%
104	CP048	Ahrefs Image Backlinks	143,969	2,454	-0.16	-0.31	16.43%
105	CP486	Keywords in pages top 3 most used phrases	2	1	-0.16	-0.43	82.00%
106	CP383	Keywords in Meta OpenGraph Description	8	2	-0.16	-0.41	76.77%
107	CP151	Leading Keywords in H1 Tags	1	0	-0.16	-0.43	78.64%
108	CP358	Inline Javascript Kilobytes	200	36	-0.16	-0.34	82.75%
109	CP426	Number of Images	221	28	-0.16	-0.36	84.32%
110	CP049	Ahrefs Images	93	22	-0.16	-0.39	12.92%
111	QS003	Number of Questions	78	7	-0.16	-0.35	82.15%
112	CPXR005	Number of H2 Tags	36	7	-0.16	-0.39	87.38%
113	ENT014	Has Entities in H3 Tags	1	1	-0.16	-0.46	64.30%
114	CP146	Keywords in the First 100 Words	36	7	-0.16	-0.40	76.47%
115	CP032	Ahrefs Has Image Backlinks	1	0	-0.16	-0.44	15.16%
116	CP056	Ahrefs Pages	8	2	-0.16	-0.34	16.58%
117	CPX013	Keywords in Footer Tags	117	8	-0.16	-0.38	81.85%
118	GD003	Google Density Variations	232	36	-0.16	-0.37	76.47%
119	CP483a	Search Terms in the Title Tag	2	0	-0.15	-0.40	79.99%
120	CP057	Ahrefs Page Size	74,508	34,181	-0.15	-0.38	13.29%
121	CP469a	Search Terms in Sentences	34	2	-0.15	-0.37	89.02%
122	CP164	Leading Keywords in H2 Tags	4	1	-0.15	-0.39	85.88%
123	CPXR006	Number of H3 Tags	26	8	-0.15	-0.37	86.48%
124	QS004	Number of Questions In Headings	6	2	-0.15	-0.38	29.20%
125	CP007	Ahrefs External Links	155	27	-0.15	-0.28	18.60%
126	CP391	Number of Absolute URLs	478	150	-0.15	-0.38	82.15%
127	CP477	Keywords in Title Attributes	75	7	-0.15	-0.37	83.50%
128	CP374	Keywords in the last 100 words	27	4	-0.15	-0.38	77.60%
129	CP476	TF/IDF	1	1	-0.15	-0.43	77.97%
130	CP052	Ahrefs Linked Root Domains	31	7	-0.15	-0.36	18.15%
131	CP413	Number of External Links	62	18	-0.15	-0.34	76.03%
132	CP377	Load Time Milliseconds	638,081	3,653	-0.15	-0.31	66.24%
133	CP467	Keywords in Section Tags	184	18	-0.15	-0.41	85.21%
134	CP125	Keywords making whole A Tags	16	1	-0.15	-0.38	82.97%
135	CP479	Title Has Sales Words	1	0	-0.14	-0.41	68.86%
136	CP479ii	Title Has Sentiment Words	1	0	-0.14	-0.42	68.19%
137	CP150a	Search Terms in H1 Tags	2	0	-0.14	-0.37	81.48%
138	PAGE002	Is Inner Page	1	1	-0.14	-0.44	0.45%
139	CP376	Keywords making whole LI Tags	7	1	-0.14	-0.39	82.75%
140	CP158	Keywords making whole H1-H6 Tags	3	0	-0.14	-0.40	75.35%
141	CP154	Keywords making whole H1, H2, and H3 Tags	2	0	-0.14	-0.39	75.43%
142	QS012	Headings Has Question	1	0	-0.14	-0.42	75.65%
143	CP356	Keywords in I Tags	62	7	-0.14	-0.38	80.58%
144	CP126a	Search Terms in A Tags	84	3	-0.14	-0.34	86.86%
145	CPJLD068	Has JSON-LD Dentist	1	0	-0.14	-0.39	2.61%
146	CP353	Head Size Kilobytes	139	47	-0.14	-0.34	76.33%
147	ENT011	Meta Description Tag Has Entities	1	1	-0.14	-0.42	56.53%
148	CPJLD045	Has JSON-LD Casino	1	0	-0.14	-0.37	1.42%
149	CP150a2	Search Terms in H2 Tags	7	1	-0.14	-0.37	88.65%
150	CP473	Keywords in Strong Tags	15	2	-0.14	-0.36	81.85%
151	LSI002	LSI Words in Sentences	3,518	564	-0.14	-0.30	97.98%
152	PAGE009	Number of Prices	323	40	-0.14	-0.31	78.12%
153	CP409	Number of DoFollow External Links	47	16	-0.14	-0.32	73.64%
154	QS006	Number of Questions In H2 Tags	5	1	-0.14	-0.35	78.57%
155	CP109	Search Result Summary Text Matches	5	2	-0.14	-0.40	55.34%
156	CP357	Inline CSS Kilobytes	238	34	-0.14	-0.37	77.07%
157	CPJLD011	Has JSON-LD Answer	1	0	-0.14	-0.42	66.92%
158	CP213	Has FavIcon	1	1	-0.14	-0.40	65.42%
159	CP006	Ahrefs Edu Backlinks	10,951	117	-0.14	-0.34	13.67%
160	CPJLD217	Has JSON-LD Question	1	0	-0.14	-0.42	67.36%
161	CP432	Number of JavaScript Includes	28	14	-0.13	-0.34	69.31%
162	CP313	Has Privacy Policy	1	1	-0.13	-0.40	75.28%
163	CP472	Keywords making whole Span Tags	18	1	-0.13	-0.36	85.36%
164	CPJLD044	Has JSON-LD Car	1	0	-0.13	-0.29	0.75%
165	CP021	Ahrefs Has EDU Backlinks	1	0	-0.13	-0.39	11.58%
166	ENT015	Has Entities in H4 Tags	1	0	-0.13	-0.42	58.03%
167	DD001	DomDetailer Facebook Comments	340	70	-0.13	-0.32	23.38%
168	CP060	Ahrefs Redirects	853	12	-0.13	-0.36	15.09%
169	CP034	Ahrefs Has Internal Links	1	1	-0.13	-0.41	15.91%
170	CP036	Ahrefs Has Linked Root Domains	1	1	-0.13	-0.41	15.61%
171	CP130	Keywords in Article Tags	126	18	-0.13	-0.39	77.37%
172	PAGE001	Is Home Page	1	0	-0.13	-0.36	36.22%
173	CP440	Number of NoFollow Links	71	6	-0.13	-0.32	78.86%
174	CP033	Ahrefs Has Images	1	1	-0.13	-0.39	10.83%
175	QS007	Number of Questions In H3 Tags	4	1	-0.13	-0.36	78.19%
176	CP381a	Search Terms in Meta Descriptions	2	0	-0.13	-0.35	84.62%
177	CP022	Ahrefs Has External Links	1	1	-0.13	-0.39	15.83%
178	CP319	Has Schema Markup	1	1	-0.13	-0.40	72.22%
179	CPJLD131	Has JSON-LD LegalService	1	0	-0.13	-0.40	2.91%
180	CP168	Leading Keywords in H3 Tags	7	1	-0.13	-0.36	82.90%
181	CPXR007	Number of H4 Tags	14	4	-0.13	-0.34	76.18%
182	CP444	Number of Social Accounts	3	1	-0.13	-0.34	70.20%
183	CP077	Search Result Domain Matches	1	0	-0.13	-0.37	43.32%
184	CP485	Keywords in pages most used phrase	1	0	-0.13	-0.37	76.70%
185	CP003	Ahrefs Canonical Backlinks	15	1	-0.13	-0.37	12.17%
186	CP204	Has Canonical URL	1	1	-0.13	-0.39	67.29%
187	CPJLDxCB	Number Of Claimed Brands	15	2	-0.13	-0.36	74.23%
188	CPXR002	Number of HTML Comments	293	30	-0.13	-0.33	74.76%
189	CP345	Has Terms of Service	1	0	-0.13	-0.38	67.89%
190	CP099	Search Result Number of Dirs in Path	3	2	-0.13	-0.34	60.34%
191	CP464	Percentage of NoFollow Links	25	4	-0.13	-0.31	72.37%
192	CP415	Number of FaceBook Pages	6	2	-0.12	-0.30	69.75%
193	CP418	Number of Forms	14	2	-0.12	-0.34	70.35%
194	GD002	Google Exact Match Density	3	0	-0.12	-0.37	41.52%
195	CP364	Is OpenGraph Type Article	1	0	-0.12	-0.39	51.83%
196	CP445	Number of Social Pages	14	3	-0.12	-0.31	72.07%
197	CP177	Keywords in H4-H6 Tags	7	1	-0.12	-0.35	80.13%
198	CP430	Number of Instagram Pages	11	1	-0.12	-0.32	74.91%
199	CP481b	Word Count in Meta Description Tag	84	21	-0.12	-0.31	69.83%
200	CPJLD261	Has JSON-LD Vehicle	1	0	-0.12	-0.30	0.67%

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