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Top SEO Factors - 2022-08-06      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-08-06 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	45	20	-0.36	-0.59	93.68%
2	CPZZZ100	Number of Top 100 Shared Factors Used	88	46	-0.34	-0.58	94.20%
3	CPZZZ	Number of Factors Used	222	132	-0.31	-0.58	92.49%
4	CPZZZ200	Number of Top 200 Shared Factors Used	149	83	-0.30	-0.57	92.49%
5	ENT000a	Number of Entities Used	80	28	-0.30	-0.63	74.87%
6	CP470	Keywords in the HTML Tag	1,299	231	-0.26	-0.54	95.46%
7	CP062	Ahrefs Referring Domains	3,327	136	-0.26	-0.38	19.41%
8	CP059	Ahrefs Rank	47	18	-0.25	-0.54	14.94%
9	CP063	Ahrefs Referring IP Addresses	2,429	107	-0.25	-0.39	19.63%
10	CP061	Ahrefs Referring Class C Addresses	1,408	78	-0.25	-0.39	19.63%
11	CP134	Keywords in Body Tag	1,084	203	-0.25	-0.54	94.72%
12	ENT009	Entities in Title Tag	7	3	-0.24	-0.53	68.03%
13	CP064	Ahrefs Referring Pages	263,751	6,925	-0.24	-0.33	19.26%
14	CP002	Ahrefs Backlinks	263,751	6,925	-0.24	-0.33	19.26%
15	CP067	Ahrefs Text Backlinks	263,354	6,884	-0.24	-0.33	19.33%
16	DD015	DomDetailer Moz PA	67	47	-0.24	-0.54	25.87%
17	CP054	Ahrefs NoFollow Backlinks	111,893	1,570	-0.23	-0.33	19.41%
18	CPX010	Keywords in Div Tags	718	130	-0.23	-0.51	90.71%
19	CP161	Keywords in H1-H6 Tags	31	9	-0.23	-0.51	91.90%
20	CP157	Keywords in H1, H2, and H3 Tags	29	8	-0.23	-0.51	92.57%
21	ENT003	Entities in H2 Tags	36	8	-0.23	-0.52	73.31%
22	DD010	DomDetailer Majestic Referring Subnets	89,431	16,103	-0.23	-0.32	27.29%
23	DD008	DomDetailer Majestic Referring Domains	1,633,022	332,064	-0.23	-0.32	27.51%
24	DD006	DomDetailer Majestic IPs	272,868	56,668	-0.23	-0.32	27.51%
25	CP004	Ahrefs Dofollow Backlinks	165,084	5,417	-0.22	-0.33	19.18%
26	CP129	Keywords in A Tags	164	27	-0.22	-0.47	92.86%
27	ENT004	Entities in H3 Tags	33	7	-0.22	-0.52	73.75%
28	DD013	DomDetailer Moz DA	81	45	-0.22	-0.48	25.65%
29	CP153	Keywords in H1 and H2 Tags	20	5	-0.22	-0.49	90.19%
30	DD005	DomDetailer Majestic CF	61	37	-0.21	-0.50	27.06%
31	CP135	Body Tag Size Kilobytes	313	90	-0.21	-0.48	93.46%
32	CP465	Keywords in P Tags	237	37	-0.21	-0.48	91.97%
33	CP470a	Search Terms in the HTML Tag	447	22	-0.21	-0.46	87.21%
34	CP097	Search Result Link Text Matches	3	1	-0.21	-0.49	77.40%
35	CP071	Search Result Display URL Matches	3	1	-0.21	-0.49	77.40%
36	CP375	Keywords in LI Tags	76	19	-0.21	-0.47	92.86%
37	DD012	DomDetailer Majestic TF	55	28	-0.21	-0.46	26.10%
38	CP469	Keywords in Sentences	234	27	-0.20	-0.46	90.04%
39	CP005	Ahrefs Domain Rating	82	47	-0.20	-0.46	15.39%
40	DD016	DomDetailer Moz Rank	8	5	-0.20	-0.48	24.83%
41	CP465c	Keywords in script Tags	577	44	-0.20	-0.47	92.42%
42	CP127	Keywords in A Tag HREFs	307	51	-0.20	-0.44	92.04%
43	CP038	Ahrefs Has NoFollow Backlinks	1	1	-0.20	-0.52	18.22%
44	CKWD001	Clean Keyword Density in the HTML Tag	13	4	-0.20	-0.47	79.70%
45	CP458	Page Size Kilobytes	545	161	-0.20	-0.47	88.77%
46	CP481	Keywords in Title Tag	5	1	-0.20	-0.46	74.20%
47	CP134a	Search Terms in Body Tag	353	22	-0.20	-0.44	93.46%
48	DD007	DomDetailer Majestic Links	208,723,577	9,752,009	-0.20	-0.21	26.47%
49	CP127b	Keywords in Unique A Tag HREFs	193	35	-0.20	-0.43	92.64%
50	CP475	Term Frequency	6	3	-0.20	-0.44	89.89%
51	CP165	Keywords in H2 Tags	20	3	-0.19	-0.46	91.38%
52	CP160	Leading Keywords in H1-H6 Tags	11	2	-0.19	-0.45	88.77%
53	DD014	DomDetailer Moz Links	56,411,897	2,183,201	-0.19	-0.26	26.84%
54	CP156	Leading Keywords in H1, H2, and H3 Tags	10	2	-0.19	-0.45	87.29%
55	CP488	Keywords in pages top 10 most used phrases	4	2	-0.19	-0.48	83.64%
56	CPXX888	Number of HTML Tags	2,384	911	-0.19	-0.46	89.81%
57	DD002	DomDetailer Facebook Shares	7,228,020	-7,518,758	-0.19	-0.28	27.58%
58	CP045	Ahrefs Has Text Backlinks	1	1	-0.19	-0.50	18.66%
59	CP999	Search Result Path Matches	5	1	-0.19	-0.45	77.03%
60	CP072	Search Result Document Matches	4	1	-0.19	-0.47	64.76%
61	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.19	-0.49	18.36%
62	CP017	Ahrefs Has Backlinks	1	1	-0.19	-0.49	18.66%
63	ENT002	Entities in H1 Tags	15	2	-0.19	-0.43	65.43%
64	CP137	Keywords in the Canonical URL	8	2	-0.19	-0.46	83.42%
65	CP492b	Unabridged Word Count	5,143	1,903	-0.18	-0.41	87.21%
66	CP471	Keywords in Span Tags	80	11	-0.18	-0.44	91.23%
67	GD001	Google Variation Density	15	3	-0.18	-0.45	80.22%
68	CP128	Keywords in Alt Attributes	70	7	-0.18	-0.42	88.40%
69	CP140	Clean Text Kilobytes	31	11	-0.18	-0.40	87.21%
70	ENT010	Title Tag Has Entities	1	1	-0.18	-0.46	52.86%
71	ENT008	Entities in Meta Description Tag	10	3	-0.18	-0.46	65.20%
72	CP070	Ahrefs Word Count	3,789	1,519	-0.18	-0.43	13.68%
73	CP487	Keywords in pages top 5 most used phrases	3	1	-0.18	-0.47	83.72%
74	CP159a	Search Terms in H1-H6 Tags	14	1	-0.18	-0.43	89.67%
75	CP080	Search Result Has Exact Match Domain	1	0	-0.18	-0.45	8.55%
76	CP492	Word Count	4,047	1,462	-0.18	-0.39	86.99%
77	CP468	Number of Sentences	215	65	-0.18	-0.40	87.88%
78	ENT018	Entities in Sentences	491	107	-0.18	-0.38	98.14%
79	CP152	Keywords in H1 Tags	5	1	-0.17	-0.41	79.78%
80	CP425	Number of HTTPS Links	516	150	-0.17	-0.40	82.83%
81	CP381	Keywords in Meta Descriptions	8	2	-0.17	-0.44	80.45%
82	ENT013	Has Entities in H2 Tags	1	1	-0.17	-0.49	65.35%
83	ENT001	Entities in HTML Tag	1,763	320	-0.17	-0.38	97.99%
84	GD004	Google Density Exact Matches	66	4	-0.17	-0.43	69.37%
85	CP124a	Keywords in Absolute URLs	488	49	-0.17	-0.41	90.11%
86	CP050	Ahrefs Internal Links	624	162	-0.17	-0.39	18.51%
87	CP113	Search Result URL Matches	5	1	-0.17	-0.42	79.18%
88	CP169	Keywords in H3 Tags	26	3	-0.17	-0.42	90.26%
89	CP484	Leading Keywords in Title Tag	1	0	-0.17	-0.48	74.28%
90	CPX003	Keywords in Main Tags	348	57	-0.17	-0.46	86.84%
91	CPXR24	Number of P Tags	152	40	-0.17	-0.41	84.68%
92	ENT012	Has Entities in H1 Tags	1	1	-0.17	-0.47	59.55%
93	CPXR003	Number of Heading Tags	54	21	-0.17	-0.40	88.03%
94	CP435	Number of Links	517	155	-0.17	-0.39	83.05%
95	DD011	DomDetailer Majestic Referring .gov Links	22,384,325	4,022,745	-0.17	-0.29	24.76%
96	ENT005	Entities in H4 Tags	15	2	-0.17	-0.45	67.06%
97	CP410	Number of DoFollow Links	509	148	-0.17	-0.39	82.30%
98	CP431	Number of Internal Links	509	136	-0.16	-0.38	84.24%
99	CPXR018	Keywords in Nav Tags	228	21	-0.16	-0.41	87.58%
100	CP385	Keywords in Meta OpenGraph Content	4	1	-0.16	-0.42	72.27%
101	CPJLDxSA	Number Of JSON-LD Types	85	9	-0.16	-0.41	82.23%
102	QS003	Number of Questions	78	7	-0.16	-0.35	82.90%
103	CP358	Inline Javascript Kilobytes	200	36	-0.16	-0.35	81.93%
104	CP048	Ahrefs Image Backlinks	143,969	2,376	-0.16	-0.30	16.73%
105	CP151	Leading Keywords in H1 Tags	1	0	-0.16	-0.43	79.55%
106	CP486	Keywords in pages top 3 most used phrases	2	1	-0.16	-0.44	82.30%
107	CPJLD086	Has JSON-LD FinancialProduct	1	0	-0.16	-0.52	2.68%
108	CP383	Keywords in Meta OpenGraph Description	10	2	-0.16	-0.40	76.88%
109	CP427	Number of Images with Alt Text	211	19	-0.16	-0.38	84.54%
110	ENT014	Has Entities in H3 Tags	1	1	-0.16	-0.46	64.39%
111	CP032	Ahrefs Has Image Backlinks	1	0	-0.16	-0.43	15.39%
112	CP146	Keywords in the First 100 Words	28	7	-0.16	-0.40	77.03%
113	CP483a	Search Terms in the Title Tag	2	0	-0.16	-0.41	80.22%
114	CP426	Number of Images	221	28	-0.16	-0.36	84.39%
115	CP469a	Search Terms in Sentences	34	2	-0.16	-0.38	89.14%
116	CPXR005	Number of H2 Tags	36	7	-0.16	-0.38	87.36%
117	CP049	Ahrefs Images	93	22	-0.16	-0.40	12.86%
118	CP056	Ahrefs Pages	8	2	-0.15	-0.34	16.73%
119	GD003	Google Density Variations	215	36	-0.15	-0.37	76.95%
120	CPX013	Keywords in Footer Tags	64	8	-0.15	-0.38	82.16%
121	CP164	Leading Keywords in H2 Tags	4	1	-0.15	-0.40	85.65%
122	CP007	Ahrefs External Links	155	27	-0.15	-0.30	18.81%
123	QS004	Number of Questions In Headings	6	2	-0.15	-0.38	30.11%
124	CPXR006	Number of H3 Tags	26	8	-0.15	-0.36	86.47%
125	CP477	Keywords in Title Attributes	75	7	-0.15	-0.37	83.94%
126	CP057	Ahrefs Page Size	74,508	34,635	-0.15	-0.37	13.23%
127	CP377	Load Time Milliseconds	638,081	3,626	-0.15	-0.31	65.65%
128	CP391	Number of Absolute URLs	478	149	-0.15	-0.37	82.08%
129	CP476	TF/IDF	1	1	-0.15	-0.43	78.44%
130	CP374	Keywords in the last 100 words	18	4	-0.15	-0.37	78.29%
131	CP150a	Search Terms in H1 Tags	2	0	-0.15	-0.37	81.64%
132	CP467	Keywords in Section Tags	151	18	-0.15	-0.40	85.50%
133	CP125	Keywords making whole A Tags	5	1	-0.15	-0.38	83.35%
134	CP413	Number of External Links	62	18	-0.14	-0.33	75.61%
135	CP126a	Search Terms in A Tags	84	3	-0.14	-0.35	87.21%
136	CP052	Ahrefs Linked Root Domains	31	7	-0.14	-0.36	18.44%
137	CP479	Title Has Sales Words	1	0	-0.14	-0.41	68.40%
138	CP479ii	Title Has Sentiment Words	1	0	-0.14	-0.41	67.73%
139	CP376	Keywords making whole LI Tags	4	1	-0.14	-0.39	82.38%
140	CP158	Keywords making whole H1-H6 Tags	3	0	-0.14	-0.39	75.61%
141	CP150a2	Search Terms in H2 Tags	7	1	-0.14	-0.37	88.77%
142	CP356	Keywords in I Tags	62	7	-0.14	-0.38	80.22%
143	CP154	Keywords making whole H1, H2, and H3 Tags	2	0	-0.14	-0.39	75.61%
144	QS012	Headings Has Question	1	0	-0.14	-0.42	75.61%
145	ENT011	Meta Description Tag Has Entities	1	1	-0.14	-0.42	55.84%
146	QS006	Number of Questions In H2 Tags	5	1	-0.14	-0.35	78.74%
147	CP353	Head Size Kilobytes	139	46	-0.14	-0.34	75.54%
148	CP109	Search Result Summary Text Matches	5	2	-0.14	-0.40	55.32%
149	CP473	Keywords in Strong Tags	15	2	-0.14	-0.36	81.78%
150	PAGE009	Number of Prices	323	39	-0.14	-0.32	78.66%
151	CPJLD011	Has JSON-LD Answer	1	0	-0.14	-0.42	68.18%
152	CP006	Ahrefs Edu Backlinks	10,951	114	-0.14	-0.33	13.90%
153	CPJLD217	Has JSON-LD Question	1	0	-0.14	-0.42	68.62%
154	CPJLD045	Has JSON-LD Casino	1	0	-0.14	-0.36	1.56%
155	PAGE001	Is Home Page	1	0	-0.14	-0.36	36.28%
156	LSI002	LSI Words in Sentences	3,518	569	-0.14	-0.30	98.14%
157	CP409	Number of DoFollow External Links	47	16	-0.13	-0.32	73.09%
158	CP021	Ahrefs Has EDU Backlinks	1	0	-0.13	-0.39	11.97%
159	CP357	Inline CSS Kilobytes	238	34	-0.13	-0.36	76.80%
160	PAGE002	Is Inner Page	1	1	-0.13	-0.40	0.52%
161	CP472	Keywords making whole Span Tags	18	1	-0.13	-0.36	84.98%
162	CP432	Number of JavaScript Includes	28	14	-0.13	-0.33	68.25%
163	CP213	Has FavIcon	1	1	-0.13	-0.39	65.13%
164	CP313	Has Privacy Policy	1	1	-0.13	-0.40	74.13%
165	CP381a	Search Terms in Meta Descriptions	2	0	-0.13	-0.35	84.31%
166	DD001	DomDetailer Facebook Comments	340	67	-0.13	-0.33	22.90%
167	CP060	Ahrefs Redirects	853	12	-0.13	-0.35	15.02%
168	CP077	Search Result Domain Matches	1	0	-0.13	-0.37	42.83%
169	ENT015	Has Entities in H4 Tags	1	0	-0.13	-0.41	58.44%
170	CP130	Keywords in Article Tags	126	19	-0.13	-0.39	77.47%
171	CP168	Leading Keywords in H3 Tags	7	1	-0.13	-0.36	83.35%
172	QS007	Number of Questions In H3 Tags	4	1	-0.13	-0.36	78.51%
173	CP440	Number of NoFollow Links	71	6	-0.13	-0.32	78.96%
174	CP319	Has Schema Markup	1	1	-0.13	-0.40	71.52%
175	GD002	Google Exact Match Density	3	0	-0.13	-0.38	41.78%
176	CPJLDxCB	Number Of Claimed Brands	15	2	-0.13	-0.36	74.28%
177	CP099	Search Result Number of Dirs in Path	3	2	-0.13	-0.35	60.22%
178	CP003	Ahrefs Canonical Backlinks	15	1	-0.13	-0.37	12.19%
179	CP444	Number of Social Accounts	3	1	-0.13	-0.33	70.04%
180	CP022	Ahrefs Has External Links	1	1	-0.13	-0.39	16.06%
181	CPXR007	Number of H4 Tags	14	4	-0.13	-0.34	76.06%
182	CP485	Keywords in pages most used phrase	1	0	-0.13	-0.36	76.95%
183	CP036	Ahrefs Has Linked Root Domains	1	1	-0.13	-0.40	15.76%
184	CP034	Ahrefs Has Internal Links	1	1	-0.13	-0.40	16.36%
185	CPJLD131	Has JSON-LD LegalService	1	0	-0.13	-0.38	3.05%
186	CP015	Ahrefs Gov Backlinks	577	15	-0.13	-0.36	7.21%
187	CPJLD068	Has JSON-LD Dentist	1	0	-0.12	-0.35	2.75%
188	CP133	Keywords in B Tags	27	3	-0.12	-0.36	75.02%
189	CPJLD044	Has JSON-LD Car	1	0	-0.12	-0.28	0.89%
190	CP464	Percentage of NoFollow Links	25	4	-0.12	-0.31	72.86%
191	CP030	Ahrefs Has Gov Backlinks	1	0	-0.12	-0.39	6.54%
192	PAGE010	Number of Schema Products	5	0	-0.12	-0.40	37.25%
193	PAGE004	Is Purchase Page	1	1	-0.12	-0.39	67.14%
194	CP418	Number of Forms	14	2	-0.12	-0.34	69.89%
195	CPXR002	Number of HTML Comments	293	30	-0.12	-0.32	74.87%
196	CP439	Number of NoFollow Externa Links	28	3	-0.12	-0.31	79.03%
197	PAGE008	Is Store Page	1	0	-0.12	-0.39	66.69%
198	CP384	Keywords in Meta OpenGraph Site Name	1	0	-0.12	-0.34	65.50%
199	CP204	Has Canonical URL	1	1	-0.12	-0.39	67.21%
200	CP149	Keywords making whole H1 Tags	1	0	-0.12	-0.37	73.53%

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