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Top SEO Factors - 2022-08-03      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-08-03 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	45	19	-0.36	-0.59	93.89%
2	CPZZZ100	Number of Top 100 Shared Factors Used	88	44	-0.35	-0.59	94.63%
3	CPZZZ	Number of Factors Used	222	130	-0.31	-0.59	92.79%
4	CPZZZ200	Number of Top 200 Shared Factors Used	149	82	-0.30	-0.57	92.42%
5	ENT000a	Number of Entities Used	80	28	-0.30	-0.64	73.73%
6	CP470	Keywords in the HTML Tag	1,299	226	-0.26	-0.54	95.73%
7	CP059	Ahrefs Rank	47	18	-0.26	-0.54	14.72%
8	CP134	Keywords in Body Tag	1,084	198	-0.25	-0.54	94.78%
9	CP062	Ahrefs Referring Domains	3,327	124	-0.25	-0.38	21.71%
10	CP063	Ahrefs Referring IP Addresses	2,429	100	-0.25	-0.39	21.93%
11	CP061	Ahrefs Referring Class C Addresses	1,408	74	-0.25	-0.39	21.93%
12	ENT009	Entities in Title Tag	7	3	-0.24	-0.53	66.45%
13	CP067	Ahrefs Text Backlinks	263,354	6,354	-0.24	-0.33	21.71%
14	CP064	Ahrefs Referring Pages	263,751	6,391	-0.24	-0.33	21.63%
15	CP002	Ahrefs Backlinks	263,751	6,391	-0.24	-0.33	21.63%
16	CP054	Ahrefs NoFollow Backlinks	108,637	1,175	-0.23	-0.34	21.49%
17	CPX010	Keywords in Div Tags	718	125	-0.23	-0.51	91.61%
18	DD015	DomDetailer Moz PA	67	46	-0.23	-0.52	24.21%
19	CP161	Keywords in H1-H6 Tags	31	9	-0.23	-0.52	92.35%
20	CP157	Keywords in H1, H2, and H3 Tags	29	7	-0.23	-0.51	92.86%
21	ENT003	Entities in H2 Tags	36	7	-0.23	-0.52	72.19%
22	CP004	Ahrefs Dofollow Backlinks	165,084	5,270	-0.22	-0.33	21.49%
23	CP129	Keywords in A Tags	164	27	-0.22	-0.48	92.79%
24	DD010	DomDetailer Majestic Referring Subnets	89,431	15,020	-0.22	-0.29	26.20%
25	DD008	DomDetailer Majestic Referring Domains	1,633,022	312,296	-0.22	-0.29	26.42%
26	DD006	DomDetailer Majestic IPs	272,868	53,028	-0.22	-0.29	26.42%
27	ENT004	Entities in H3 Tags	33	6	-0.22	-0.52	72.70%
28	CP153	Keywords in H1 and H2 Tags	20	5	-0.22	-0.50	90.43%
29	CP135	Body Tag Size Kilobytes	313	91	-0.22	-0.48	93.89%
30	CP465	Keywords in P Tags	237	36	-0.21	-0.48	91.98%
31	DD013	DomDetailer Moz DA	81	44	-0.21	-0.47	24.21%
32	DD005	DomDetailer Majestic CF	61	37	-0.21	-0.49	25.46%
33	CP470a	Search Terms in the HTML Tag	447	22	-0.21	-0.46	86.68%
34	CP097	Search Result Link Text Matches	3	1	-0.21	-0.49	78.66%
35	CP071	Search Result Display URL Matches	3	1	-0.21	-0.49	78.66%
36	CP375	Keywords in LI Tags	76	19	-0.21	-0.47	92.64%
37	CP469	Keywords in Sentences	234	26	-0.21	-0.46	89.85%
38	CP005	Ahrefs Domain Rating	82	48	-0.21	-0.47	17.22%
39	DD012	DomDetailer Majestic TF	55	28	-0.21	-0.45	24.87%
40	CP038	Ahrefs Has NoFollow Backlinks	1	1	-0.20	-0.52	19.94%
41	CP458	Page Size Kilobytes	545	162	-0.20	-0.47	88.82%
42	CP465c	Keywords in script Tags	577	43	-0.20	-0.47	92.27%
43	CP127	Keywords in A Tag HREFs	307	48	-0.20	-0.44	91.98%
44	DD016	DomDetailer Moz Rank	8	5	-0.20	-0.47	23.33%
45	CP475	Term Frequency	6	3	-0.20	-0.44	89.55%
46	CKWD001	Clean Keyword Density in the HTML Tag	13	4	-0.20	-0.46	80.43%
47	CP481	Keywords in Title Tag	5	1	-0.20	-0.46	74.17%
48	CP134a	Search Terms in Body Tag	353	21	-0.20	-0.44	93.89%
49	CP127b	Keywords in Unique A Tag HREFs	193	33	-0.20	-0.43	92.72%
50	DD007	DomDetailer Majestic Links	208,723,577	11,049,659	-0.20	-0.22	25.97%
51	CP488	Keywords in pages top 10 most used phrases	4	2	-0.20	-0.49	84.03%
52	CP165	Keywords in H2 Tags	20	3	-0.19	-0.46	92.05%
53	CP156	Leading Keywords in H1, H2, and H3 Tags	10	2	-0.19	-0.46	87.42%
54	CP160	Leading Keywords in H1-H6 Tags	11	2	-0.19	-0.45	89.18%
55	CPXX888	Number of HTML Tags	2,384	911	-0.19	-0.46	88.96%
56	CP999	Search Result Path Matches	5	1	-0.19	-0.46	77.41%
57	CP045	Ahrefs Has Text Backlinks	1	1	-0.19	-0.50	20.90%
58	DD014	DomDetailer Moz Links	53,203,116	1,871,966	-0.19	-0.26	25.68%
59	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.19	-0.50	20.60%
60	DD002	DomDetailer Facebook Shares	7,228,020	-6,728,855	-0.19	-0.28	26.12%
61	CP492b	Unabridged Word Count	6,134	1,892	-0.19	-0.41	87.34%
62	CP017	Ahrefs Has Backlinks	1	1	-0.19	-0.50	20.97%
63	CP072	Search Result Document Matches	4	1	-0.19	-0.47	65.27%
64	CP128	Keywords in Alt Attributes	70	7	-0.19	-0.43	89.04%
65	GD001	Google Variation Density	15	3	-0.19	-0.45	80.06%
66	ENT002	Entities in H1 Tags	15	2	-0.19	-0.44	63.58%
67	CP471	Keywords in Span Tags	80	11	-0.19	-0.43	91.54%
68	CP140	Clean Text Kilobytes	37	11	-0.19	-0.40	87.34%
69	CP137	Keywords in the Canonical URL	8	2	-0.18	-0.46	83.08%
70	ENT008	Entities in Meta Description Tag	10	3	-0.18	-0.47	63.94%
71	CP487	Keywords in pages top 5 most used phrases	3	1	-0.18	-0.47	84.25%
72	CP070	Ahrefs Word Count	3,789	1,555	-0.18	-0.43	12.73%
73	CP492	Word Count	4,928	1,460	-0.18	-0.39	87.05%
74	ENT010	Title Tag Has Entities	1	1	-0.18	-0.45	52.98%
75	CP080	Search Result Has Exact Match Domain	1	0	-0.18	-0.45	8.68%
76	CP159a	Search Terms in H1-H6 Tags	13	1	-0.18	-0.42	89.55%
77	CP468	Number of Sentences	245	64	-0.18	-0.39	87.79%
78	CP050	Ahrefs Internal Links	624	157	-0.18	-0.40	20.82%
79	CP152	Keywords in H1 Tags	5	1	-0.18	-0.41	78.73%
80	ENT018	Entities in Sentences	619	101	-0.18	-0.38	98.16%
81	CP425	Number of HTTPS Links	516	151	-0.18	-0.40	82.27%
82	CP113	Search Result URL Matches	5	1	-0.17	-0.42	79.62%
83	ENT001	Entities in HTML Tag	1,763	306	-0.17	-0.38	97.79%
84	CP381	Keywords in Meta Descriptions	8	2	-0.17	-0.44	80.65%
85	CP124a	Keywords in Absolute URLs	488	47	-0.17	-0.41	89.92%
86	CP169	Keywords in H3 Tags	26	3	-0.17	-0.42	89.92%
87	GD004	Google Density Exact Matches	66	3	-0.17	-0.42	69.54%
88	ENT013	Has Entities in H2 Tags	1	1	-0.17	-0.49	65.12%
89	CPX003	Keywords in Main Tags	348	55	-0.17	-0.46	87.20%
90	CP435	Number of Links	517	156	-0.17	-0.40	82.19%
91	CPXR24	Number of P Tags	145	39	-0.17	-0.41	84.84%
92	CPXR003	Number of Heading Tags	73	21	-0.17	-0.40	87.93%
93	CP484	Leading Keywords in Title Tag	1	0	-0.17	-0.47	74.91%
94	CP410	Number of DoFollow Links	509	149	-0.17	-0.39	81.68%
95	CP431	Number of Internal Links	509	137	-0.17	-0.39	83.59%
96	ENT012	Has Entities in H1 Tags	1	1	-0.17	-0.47	58.28%
97	CP385	Keywords in Meta OpenGraph Content	4	1	-0.16	-0.43	72.33%
98	CP048	Ahrefs Image Backlinks	143,969	2,572	-0.16	-0.31	18.91%
99	ENT005	Entities in H4 Tags	15	2	-0.16	-0.44	66.59%
100	CPXR018	Keywords in Nav Tags	228	21	-0.16	-0.40	87.64%
101	QS003	Number of Questions	78	7	-0.16	-0.36	83.81%
102	CP358	Inline Javascript Kilobytes	200	36	-0.16	-0.36	82.63%
103	CP486	Keywords in pages top 3 most used phrases	2	1	-0.16	-0.43	83.00%
104	DD011	DomDetailer Majestic Referring .gov Links	22,384,325	3,854,031	-0.16	-0.26	23.25%
105	CP427	Number of Images with Alt Text	211	19	-0.16	-0.39	84.40%
106	CP032	Ahrefs Has Image Backlinks	1	0	-0.16	-0.44	17.37%
107	CPJLDxSA	Number Of JSON-LD Types	85	9	-0.16	-0.40	82.93%
108	CP383	Keywords in Meta OpenGraph Description	10	2	-0.16	-0.40	76.82%
109	CP151	Leading Keywords in H1 Tags	1	0	-0.16	-0.43	79.84%
110	ENT014	Has Entities in H3 Tags	1	1	-0.16	-0.46	63.58%
111	CP426	Number of Images	221	28	-0.16	-0.37	84.40%
112	CP146	Keywords in the First 100 Words	28	7	-0.16	-0.40	77.19%
113	CP056	Ahrefs Pages	7	2	-0.16	-0.34	19.06%
114	CP049	Ahrefs Images	93	23	-0.16	-0.41	11.99%
115	CPXR005	Number of H2 Tags	36	7	-0.16	-0.38	87.86%
116	GD003	Google Density Variations	215	35	-0.16	-0.38	77.34%
117	CP007	Ahrefs External Links	155	27	-0.15	-0.31	20.24%
118	CP164	Leading Keywords in H2 Tags	4	1	-0.15	-0.40	86.02%
119	QS004	Number of Questions In Headings	6	2	-0.15	-0.38	33.33%
120	CP477	Keywords in Title Attributes	75	7	-0.15	-0.37	83.74%
121	CP469a	Search Terms in Sentences	34	2	-0.15	-0.37	89.33%
122	CP483a	Search Terms in the Title Tag	1	0	-0.15	-0.40	80.57%
123	CP377	Load Time Milliseconds	638,081	3,644	-0.15	-0.31	67.11%
124	CPX013	Keywords in Footer Tags	64	7	-0.15	-0.37	82.34%
125	CPXR006	Number of H3 Tags	22	8	-0.15	-0.37	86.39%
126	CP476	TF/IDF	1	1	-0.15	-0.43	78.81%
127	CP374	Keywords in the last 100 words	18	4	-0.15	-0.38	78.51%
128	CP057	Ahrefs Page Size	74,508	35,502	-0.15	-0.38	12.36%
129	CP391	Number of Absolute URLs	478	151	-0.15	-0.37	82.34%
130	CP467	Keywords in Section Tags	151	17	-0.15	-0.41	86.09%
131	CP052	Ahrefs Linked Root Domains	31	7	-0.15	-0.37	20.53%
132	CP126a	Search Terms in A Tags	84	3	-0.14	-0.36	87.71%
133	CP125	Keywords making whole A Tags	7	1	-0.14	-0.38	83.30%
134	CP376	Keywords making whole LI Tags	7	1	-0.14	-0.40	82.05%
135	CPJLD044	Has JSON-LD Car	1	0	-0.14	-0.32	0.74%
136	PAGE002	Is Inner Page	1	1	-0.14	-0.43	0.29%
137	CP473	Keywords in Strong Tags	14	2	-0.14	-0.37	82.63%
138	CP109	Search Result Summary Text Matches	5	2	-0.14	-0.41	56.73%
139	CP413	Number of External Links	64	18	-0.14	-0.33	73.88%
140	CP150a	Search Terms in H1 Tags	2	0	-0.14	-0.36	81.31%
141	CP356	Keywords in I Tags	62	7	-0.14	-0.39	79.40%
142	ENT011	Meta Description Tag Has Entities	1	1	-0.14	-0.42	55.26%
143	CP479	Title Has Sales Words	1	0	-0.14	-0.40	69.24%
144	LSI002	LSI Words in Sentences	4,490	552	-0.14	-0.30	97.87%
145	CP479ii	Title Has Sentiment Words	1	0	-0.14	-0.40	68.51%
146	CP150a2	Search Terms in H2 Tags	7	1	-0.14	-0.37	88.74%
147	QS012	Headings Has Question	1	0	-0.14	-0.42	75.72%
148	CP353	Head Size Kilobytes	139	46	-0.14	-0.34	76.75%
149	PAGE009	Number of Prices	323	39	-0.14	-0.32	79.03%
150	CP006	Ahrefs Edu Backlinks	10,951	90	-0.14	-0.34	14.28%
151	CPJLD261	Has JSON-LD Vehicle	1	0	-0.14	-0.32	0.59%
152	CP158	Keywords making whole H1-H6 Tags	3	0	-0.14	-0.39	74.91%
153	CP077	Search Result Domain Matches	1	0	-0.14	-0.39	42.46%
154	CP357	Inline CSS Kilobytes	238	33	-0.14	-0.36	77.48%
155	PAGE001	Is Home Page	1	0	-0.14	-0.36	35.61%
156	CPJLD011	Has JSON-LD Answer	1	0	-0.14	-0.42	69.09%
157	CP472	Keywords making whole Span Tags	18	1	-0.14	-0.36	84.84%
158	CPJLD217	Has JSON-LD Question	1	0	-0.13	-0.42	69.46%
159	CP154	Keywords making whole H1, H2, and H3 Tags	2	0	-0.13	-0.38	74.98%
160	QS006	Number of Questions In H2 Tags	5	1	-0.13	-0.34	78.81%
161	CPJLD045	Has JSON-LD Casino	1	0	-0.13	-0.35	1.47%
162	CP313	Has Privacy Policy	1	1	-0.13	-0.40	72.19%
163	CP021	Ahrefs Has EDU Backlinks	1	0	-0.13	-0.39	12.44%
164	CP030	Ahrefs Has Gov Backlinks	1	0	-0.13	-0.41	6.84%
165	CP060	Ahrefs Redirects	853	12	-0.13	-0.35	17.00%
166	GD002	Google Exact Match Density	3	0	-0.13	-0.39	41.21%
167	QS007	Number of Questions In H3 Tags	4	1	-0.13	-0.36	79.10%
168	CP409	Number of DoFollow External Links	47	15	-0.13	-0.32	71.45%
169	CPJLD086	Has JSON-LD FinancialProduct	1	0	-0.13	-0.42	2.50%
170	CP015	Ahrefs Gov Backlinks	577	16	-0.13	-0.38	7.73%
171	CP130	Keywords in Article Tags	126	19	-0.13	-0.39	76.89%
172	CP440	Number of NoFollow Links	71	7	-0.13	-0.32	78.73%
173	DD001	DomDetailer Facebook Comments	340	64	-0.13	-0.33	21.56%
174	CP213	Has FavIcon	1	1	-0.13	-0.39	64.24%
175	CP168	Leading Keywords in H3 Tags	7	1	-0.13	-0.36	83.30%
176	ENT015	Has Entities in H4 Tags	1	0	-0.13	-0.41	57.91%
177	CP432	Number of JavaScript Includes	28	14	-0.13	-0.33	68.58%
178	CPJLDxCB	Number Of Claimed Brands	15	2	-0.13	-0.36	72.92%
179	CP099	Search Result Number of Dirs in Path	3	2	-0.13	-0.35	60.41%
180	CP003	Ahrefs Canonical Backlinks	15	1	-0.13	-0.37	13.61%
181	CP319	Has Schema Markup	1	1	-0.13	-0.39	70.27%
182	CP034	Ahrefs Has Internal Links	1	1	-0.13	-0.40	18.84%
183	CP381a	Search Terms in Meta Descriptions	2	0	-0.13	-0.34	84.33%
184	CPJLD068	Has JSON-LD Dentist	1	0	-0.13	-0.36	2.21%
185	CP022	Ahrefs Has External Links	1	1	-0.13	-0.39	18.32%
186	PAGE008	Is Store Page	1	0	-0.13	-0.40	66.74%
187	CP355	Keywords in ID Attributes	22	1	-0.13	-0.36	82.78%
188	CP036	Ahrefs Has Linked Root Domains	1	1	-0.13	-0.40	18.62%
189	CP439	Number of NoFollow Externa Links	28	3	-0.12	-0.31	78.22%
190	CP464	Percentage of NoFollow Links	25	5	-0.12	-0.31	72.11%
191	CPXR007	Number of H4 Tags	30	4	-0.12	-0.33	75.79%
192	CP444	Number of Social Accounts	4	1	-0.12	-0.33	68.43%
193	CPXR002	Number of HTML Comments	293	31	-0.12	-0.33	74.69%
194	CP418	Number of Forms	14	2	-0.12	-0.34	69.46%
195	CPJLDxKA	Number Of JSON-LD Entity References	4	0	-0.12	-0.36	67.99%
196	CP020	Ahrefs Has Domain Rating	1	1	-0.12	-0.38	13.02%
197	CPJLD122	Has JSON-LD ImageObject	1	0	-0.12	-0.37	58.50%
198	CP177	Keywords in H4-H6 Tags	10	1	-0.12	-0.35	80.57%
199	PAGE004	Is Purchase Page	1	1	-0.12	-0.39	65.78%
200	CP133	Keywords in B Tags	27	3	-0.12	-0.36	75.06%

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