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Top SEO Factors - 2022-08-02      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-08-02 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	45	19	-0.36	-0.60	93.91%
2	CPZZZ100	Number of Top 100 Shared Factors Used	88	44	-0.35	-0.59	94.90%
3	CPZZZ	Number of Factors Used	222	130	-0.31	-0.59	93.00%
4	CPZZZ200	Number of Top 200 Shared Factors Used	149	82	-0.30	-0.57	92.69%
5	ENT000a	Number of Entities Used	80	28	-0.30	-0.64	73.44%
6	CP470	Keywords in the HTML Tag	1,299	229	-0.26	-0.54	95.74%
7	CP059	Ahrefs Rank	47	17	-0.26	-0.54	14.99%
8	CP062	Ahrefs Referring Domains	3,327	118	-0.25	-0.37	22.15%
9	CP063	Ahrefs Referring IP Addresses	2,429	93	-0.25	-0.38	22.37%
10	CP134	Keywords in Body Tag	1,084	201	-0.25	-0.53	94.82%
11	CP061	Ahrefs Referring Class C Addresses	1,408	69	-0.25	-0.38	22.37%
12	ENT009	Entities in Title Tag	7	3	-0.24	-0.53	66.06%
13	CP067	Ahrefs Text Backlinks	263,354	6,124	-0.24	-0.33	22.15%
14	CP064	Ahrefs Referring Pages	263,751	6,161	-0.24	-0.33	22.07%
15	CP002	Ahrefs Backlinks	263,751	6,161	-0.24	-0.33	22.07%
16	CP054	Ahrefs NoFollow Backlinks	108,637	1,116	-0.23	-0.33	21.92%
17	DD015	DomDetailer Moz PA	67	46	-0.23	-0.52	24.43%
18	CPX010	Keywords in Div Tags	718	128	-0.23	-0.51	91.70%
19	CP157	Keywords in H1, H2, and H3 Tags	29	8	-0.23	-0.51	92.92%
20	CP161	Keywords in H1-H6 Tags	31	9	-0.23	-0.51	92.54%
21	ENT003	Entities in H2 Tags	29	8	-0.23	-0.52	72.07%
22	CP004	Ahrefs Dofollow Backlinks	165,084	5,100	-0.22	-0.33	21.92%
23	DD010	DomDetailer Majestic Referring Subnets	89,431	15,164	-0.22	-0.30	26.18%
24	DD006	DomDetailer Majestic IPs	272,868	53,565	-0.22	-0.29	26.41%
25	DD008	DomDetailer Majestic Referring Domains	1,633,022	315,172	-0.22	-0.29	26.41%
26	CP129	Keywords in A Tags	164	27	-0.22	-0.47	92.77%
27	ENT004	Entities in H3 Tags	33	7	-0.22	-0.52	72.22%
28	CP153	Keywords in H1 and H2 Tags	20	5	-0.21	-0.49	90.49%
29	CP135	Body Tag Size Kilobytes	313	91	-0.21	-0.48	94.06%
30	DD013	DomDetailer Moz DA	81	45	-0.21	-0.47	24.20%
31	CP465	Keywords in P Tags	162	37	-0.21	-0.48	92.16%
32	CP470a	Search Terms in the HTML Tag	447	23	-0.21	-0.46	87.14%
33	DD005	DomDetailer Majestic CF	61	37	-0.21	-0.49	25.65%
34	CP469	Keywords in Sentences	124	26	-0.21	-0.46	89.88%
35	DD012	DomDetailer Majestic TF	55	28	-0.21	-0.45	25.04%
36	CP375	Keywords in LI Tags	76	19	-0.21	-0.46	92.54%
37	CP071	Search Result Display URL Matches	3	1	-0.20	-0.48	79.45%
38	CP097	Search Result Link Text Matches	3	1	-0.20	-0.48	79.45%
39	CP005	Ahrefs Domain Rating	82	47	-0.20	-0.46	17.50%
40	CP038	Ahrefs Has NoFollow Backlinks	1	1	-0.20	-0.52	20.47%
41	CP458	Page Size Kilobytes	545	162	-0.20	-0.47	88.89%
42	CP465c	Keywords in script Tags	577	43	-0.20	-0.46	92.31%
43	DD016	DomDetailer Moz Rank	8	5	-0.20	-0.47	23.36%
44	CP134a	Search Terms in Body Tag	353	22	-0.20	-0.44	94.06%
45	CP475	Term Frequency	6	3	-0.20	-0.44	89.57%
46	CP127	Keywords in A Tag HREFs	307	50	-0.20	-0.43	91.93%
47	DD007	DomDetailer Majestic Links	208,723,577	10,887,239	-0.20	-0.21	25.95%
48	CKWD001	Clean Keyword Density in the HTML Tag	11	4	-0.20	-0.46	80.21%
49	CP488	Keywords in pages top 10 most used phrases	5	2	-0.19	-0.49	83.94%
50	CP127b	Keywords in Unique A Tag HREFs	193	35	-0.19	-0.43	92.62%
51	CP045	Ahrefs Has Text Backlinks	1	1	-0.19	-0.50	21.31%
52	CP481	Keywords in Title Tag	5	1	-0.19	-0.46	74.51%
53	CP165	Keywords in H2 Tags	20	3	-0.19	-0.45	92.16%
54	DD014	DomDetailer Moz Links	53,203,116	1,922,448	-0.19	-0.26	25.72%
55	CP156	Leading Keywords in H1, H2, and H3 Tags	10	2	-0.19	-0.45	87.37%
56	CP999	Search Result Path Matches	5	1	-0.19	-0.46	77.25%
57	CP160	Leading Keywords in H1-H6 Tags	11	2	-0.19	-0.44	89.04%
58	CPXX888	Number of HTML Tags	2,384	913	-0.19	-0.46	88.58%
59	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.19	-0.50	20.93%
60	DD002	DomDetailer Facebook Shares	7,228,020	-6,782,275	-0.19	-0.28	26.18%
61	CP072	Search Result Document Matches	4	1	-0.19	-0.47	65.14%
62	CP492b	Unabridged Word Count	6,134	1,905	-0.19	-0.41	87.75%
63	CP017	Ahrefs Has Backlinks	1	1	-0.19	-0.50	21.39%
64	ENT002	Entities in H1 Tags	15	2	-0.19	-0.44	63.39%
65	CP140	Clean Text Kilobytes	37	11	-0.19	-0.40	87.98%
66	CP471	Keywords in Span Tags	80	11	-0.18	-0.43	91.78%
67	CP128	Keywords in Alt Attributes	70	7	-0.18	-0.43	89.12%
68	CP137	Keywords in the Canonical URL	8	2	-0.18	-0.46	83.26%
69	ENT008	Entities in Meta Description Tag	10	3	-0.18	-0.47	63.47%
70	CP487	Keywords in pages top 5 most used phrases	3	1	-0.18	-0.47	84.32%
71	CP159a	Search Terms in H1-H6 Tags	13	1	-0.18	-0.43	89.42%
72	GD001	Google Variation Density	15	3	-0.18	-0.45	80.29%
73	CP492	Word Count	4,928	1,468	-0.18	-0.38	87.44%
74	CP468	Number of Sentences	245	65	-0.18	-0.39	87.75%
75	CP070	Ahrefs Word Count	3,789	1,543	-0.18	-0.42	12.86%
76	CP080	Search Result Has Exact Match Domain	1	0	-0.18	-0.44	8.98%
77	CP050	Ahrefs Internal Links	624	155	-0.18	-0.40	21.31%
78	ENT018	Entities in Sentences	619	103	-0.18	-0.38	98.17%
79	GD004	Google Density Exact Matches	66	4	-0.17	-0.42	69.79%
80	ENT010	Title Tag Has Entities	1	1	-0.17	-0.45	53.27%
81	CP113	Search Result URL Matches	5	1	-0.17	-0.42	79.76%
82	CP425	Number of HTTPS Links	516	152	-0.17	-0.40	81.96%
83	ENT001	Entities in HTML Tag	1,763	309	-0.17	-0.38	97.79%
84	CP152	Keywords in H1 Tags	5	1	-0.17	-0.41	79.45%
85	CP124a	Keywords in Absolute URLs	488	49	-0.17	-0.40	89.80%
86	CP381	Keywords in Meta Descriptions	8	2	-0.17	-0.44	81.13%
87	ENT013	Has Entities in H2 Tags	1	1	-0.17	-0.49	65.07%
88	CP169	Keywords in H3 Tags	26	3	-0.17	-0.41	89.65%
89	CP484	Leading Keywords in Title Tag	1	0	-0.17	-0.47	74.51%
90	CPX003	Keywords in Main Tags	348	56	-0.17	-0.45	86.99%
91	CP435	Number of Links	517	156	-0.17	-0.40	82.04%
92	CPXR24	Number of P Tags	145	39	-0.17	-0.41	84.70%
93	CP410	Number of DoFollow Links	509	150	-0.17	-0.39	81.35%
94	CPXR003	Number of Heading Tags	73	21	-0.16	-0.40	87.98%
95	CP431	Number of Internal Links	509	137	-0.16	-0.39	83.64%
96	QS003	Number of Questions	102	7	-0.16	-0.36	84.32%
97	ENT012	Has Entities in H1 Tags	1	1	-0.16	-0.47	58.14%
98	CP385	Keywords in Meta OpenGraph Content	4	1	-0.16	-0.42	73.06%
99	CP048	Ahrefs Image Backlinks	143,969	2,542	-0.16	-0.31	19.25%
100	CPXR018	Keywords in Nav Tags	228	22	-0.16	-0.39	87.06%
101	CP151	Leading Keywords in H1 Tags	1	0	-0.16	-0.43	79.60%
102	DD011	DomDetailer Majestic Referring .gov Links	22,384,325	3,909,902	-0.16	-0.27	23.06%
103	ENT005	Entities in H4 Tags	10	2	-0.16	-0.44	66.51%
104	CP358	Inline Javascript Kilobytes	170	36	-0.16	-0.36	82.72%
105	CP486	Keywords in pages top 3 most used phrases	2	1	-0.16	-0.43	82.50%
106	CPJLDxSA	Number Of JSON-LD Types	85	9	-0.16	-0.40	82.95%
107	CP032	Ahrefs Has Image Backlinks	1	0	-0.16	-0.44	17.66%
108	CP427	Number of Images with Alt Text	211	19	-0.16	-0.39	84.32%
109	CP383	Keywords in Meta OpenGraph Description	10	2	-0.16	-0.40	76.94%
110	CP056	Ahrefs Pages	6	2	-0.16	-0.34	19.48%
111	ENT014	Has Entities in H3 Tags	1	1	-0.16	-0.46	63.39%
112	CP007	Ahrefs External Links	155	27	-0.16	-0.31	20.55%
113	CP426	Number of Images	221	28	-0.16	-0.36	84.40%
114	CP483a	Search Terms in the Title Tag	1	0	-0.16	-0.41	80.44%
115	CPXR005	Number of H2 Tags	36	7	-0.15	-0.38	87.98%
116	CP469a	Search Terms in Sentences	34	2	-0.15	-0.38	89.50%
117	CP049	Ahrefs Images	93	23	-0.15	-0.40	12.18%
118	CP146	Keywords in the First 100 Words	28	7	-0.15	-0.39	76.79%
119	GD003	Google Density Variations	215	36	-0.15	-0.37	77.63%
120	QS004	Number of Questions In Headings	6	2	-0.15	-0.38	33.49%
121	CP377	Load Time Milliseconds	638,081	3,625	-0.15	-0.32	67.28%
122	CP164	Leading Keywords in H2 Tags	4	1	-0.15	-0.39	85.92%
123	CPX013	Keywords in Footer Tags	64	7	-0.15	-0.37	82.12%
124	CP476	TF/IDF	1	1	-0.15	-0.43	79.00%
125	CPXR006	Number of H3 Tags	22	8	-0.15	-0.36	85.39%
126	CP391	Number of Absolute URLs	478	150	-0.15	-0.37	82.57%
127	CP477	Keywords in Title Attributes	75	7	-0.15	-0.36	83.49%
128	CP052	Ahrefs Linked Root Domains	31	7	-0.15	-0.37	20.85%
129	CP057	Ahrefs Page Size	74,508	35,503	-0.15	-0.38	12.33%
130	CP374	Keywords in the last 100 words	18	4	-0.15	-0.37	78.39%
131	CP467	Keywords in Section Tags	81	18	-0.14	-0.41	86.07%
132	CPJLD086	Has JSON-LD FinancialProduct	1	0	-0.14	-0.48	2.51%
133	CP150a	Search Terms in H1 Tags	2	0	-0.14	-0.37	81.43%
134	CP126a	Search Terms in A Tags	84	3	-0.14	-0.35	87.44%
135	CP125	Keywords making whole A Tags	7	1	-0.14	-0.38	83.03%
136	CP376	Keywords making whole LI Tags	7	1	-0.14	-0.40	81.58%
137	PAGE002	Is Inner Page	1	1	-0.14	-0.43	0.30%
138	CP150a2	Search Terms in H2 Tags	7	1	-0.14	-0.37	88.81%
139	CP479	Title Has Sales Words	1	0	-0.14	-0.40	68.57%
140	LSI002	LSI Words in Sentences	4,490	578	-0.14	-0.31	97.87%
141	CP479ii	Title Has Sentiment Words	1	0	-0.14	-0.40	67.73%
142	CP413	Number of External Links	64	18	-0.14	-0.33	73.29%
143	CP473	Keywords in Strong Tags	14	2	-0.14	-0.36	82.42%
144	QS012	Headings Has Question	1	0	-0.14	-0.42	76.18%
145	CP109	Search Result Summary Text Matches	5	2	-0.14	-0.41	57.00%
146	PAGE009	Number of Prices	323	39	-0.14	-0.32	78.61%
147	CP356	Keywords in I Tags	62	7	-0.14	-0.38	79.60%
148	CP353	Head Size Kilobytes	139	46	-0.14	-0.33	76.86%
149	ENT011	Meta Description Tag Has Entities	1	1	-0.14	-0.42	54.95%
150	PAGE001	Is Home Page	1	0	-0.14	-0.36	35.31%
151	CP158	Keywords making whole H1-H6 Tags	3	0	-0.14	-0.38	74.51%
152	CPJLD011	Has JSON-LD Answer	1	0	-0.14	-0.42	69.10%
153	QS006	Number of Questions In H2 Tags	5	1	-0.14	-0.33	79.22%
154	CPJLD217	Has JSON-LD Question	1	0	-0.14	-0.42	69.48%
155	CP077	Search Result Domain Matches	1	0	-0.14	-0.39	42.16%
156	CP006	Ahrefs Edu Backlinks	5,767	34	-0.14	-0.33	14.38%
157	CP357	Inline CSS Kilobytes	238	33	-0.13	-0.36	77.70%
158	CP154	Keywords making whole H1, H2, and H3 Tags	2	0	-0.13	-0.38	74.51%
159	GD002	Google Exact Match Density	3	0	-0.13	-0.39	41.86%
160	CP060	Ahrefs Redirects	853	12	-0.13	-0.35	17.12%
161	CPJLD044	Has JSON-LD Car	1	0	-0.13	-0.29	0.84%
162	CP472	Keywords making whole Span Tags	18	1	-0.13	-0.36	84.63%
163	CP381a	Search Terms in Meta Descriptions	2	0	-0.13	-0.35	84.32%
164	CPJLD045	Has JSON-LD Casino	1	0	-0.13	-0.35	1.60%
165	CP409	Number of DoFollow External Links	47	15	-0.13	-0.32	71.08%
166	CP021	Ahrefs Has EDU Backlinks	1	0	-0.13	-0.38	12.48%
167	CP030	Ahrefs Has Gov Backlinks	1	0	-0.13	-0.40	6.93%
168	DD001	DomDetailer Facebook Comments	340	64	-0.13	-0.33	21.61%
169	QS007	Number of Questions In H3 Tags	4	1	-0.13	-0.36	79.45%
170	CP313	Has Privacy Policy	1	1	-0.13	-0.40	72.07%
171	CP130	Keywords in Article Tags	126	19	-0.13	-0.38	76.86%
172	CP015	Ahrefs Gov Backlinks	577	16	-0.13	-0.38	7.76%
173	CP440	Number of NoFollow Links	71	7	-0.13	-0.31	79.38%
174	CPJLDxCB	Number Of Claimed Brands	15	2	-0.13	-0.36	73.29%
175	CP099	Search Result Number of Dirs in Path	3	2	-0.13	-0.35	60.81%
176	CP168	Leading Keywords in H3 Tags	7	1	-0.13	-0.35	82.72%
177	ENT015	Has Entities in H4 Tags	1	0	-0.13	-0.41	57.69%
178	CP034	Ahrefs Has Internal Links	1	1	-0.13	-0.40	19.25%
179	CP213	Has FavIcon	1	1	-0.13	-0.38	64.69%
180	PAGE008	Is Store Page	1	0	-0.13	-0.40	66.51%
181	CP432	Number of JavaScript Includes	28	14	-0.13	-0.32	67.96%
182	CP319	Has Schema Markup	1	1	-0.13	-0.39	70.32%
183	CP022	Ahrefs Has External Links	1	1	-0.13	-0.39	18.57%
184	CP036	Ahrefs Has Linked Root Domains	1	1	-0.13	-0.40	18.87%
185	CPJLD261	Has JSON-LD Vehicle	1	0	-0.13	-0.30	0.68%
186	CP439	Number of NoFollow Externa Links	28	3	-0.12	-0.31	78.01%
187	CP444	Number of Social Accounts	4	1	-0.12	-0.33	68.49%
188	CP355	Keywords in ID Attributes	22	1	-0.12	-0.35	82.88%
189	CP003	Ahrefs Canonical Backlinks	15	1	-0.12	-0.36	13.77%
190	CP464	Percentage of NoFollow Links	25	5	-0.12	-0.30	72.45%
191	CP133	Keywords in B Tags	27	3	-0.12	-0.36	74.66%
192	PAGE004	Is Purchase Page	1	1	-0.12	-0.39	66.67%
193	CP451	Number of US Phone Numbers	76	6	-0.12	-0.30	75.04%
194	CPXR007	Number of H4 Tags	30	4	-0.12	-0.33	75.72%
195	LSI001	LSI Words in Title Tag	15	4	-0.12	-0.29	93.38%
196	CP418	Number of Forms	16	2	-0.12	-0.34	69.48%
197	CPJLDxKA	Number Of JSON-LD Entity References	4	0	-0.12	-0.36	68.65%
198	CPXR002	Number of HTML Comments	293	31	-0.12	-0.32	74.43%
199	CPJLD122	Has JSON-LD ImageObject	1	0	-0.12	-0.37	59.36%
200	CPJLD266	Has JSON-LD Website	1	0	-0.12	-0.38	52.13%

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