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Top SEO Factors - 2022-08-04      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-08-04 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	45	20	-0.36	-0.59	93.88%
2	CPZZZ100	Number of Top 100 Shared Factors Used	88	45	-0.34	-0.58	94.32%
3	CPZZZ	Number of Factors Used	222	130	-0.31	-0.58	92.79%
4	ENT000a	Number of Entities Used	80	28	-0.30	-0.64	74.95%
5	CPZZZ200	Number of Top 200 Shared Factors Used	149	82	-0.30	-0.56	92.57%
6	CP470	Keywords in the HTML Tag	1,299	222	-0.26	-0.55	95.56%
7	CP059	Ahrefs Rank	47	17	-0.26	-0.55	14.64%
8	CP134	Keywords in Body Tag	1,084	194	-0.25	-0.54	94.76%
9	CP062	Ahrefs Referring Domains	3,327	129	-0.25	-0.38	21.63%
10	CP063	Ahrefs Referring IP Addresses	2,429	101	-0.25	-0.38	21.85%
11	CP061	Ahrefs Referring Class C Addresses	1,408	74	-0.25	-0.39	21.85%
12	ENT009	Entities in Title Tag	7	3	-0.24	-0.53	67.66%
13	CP067	Ahrefs Text Backlinks	263,354	6,806	-0.24	-0.33	21.63%
14	CP064	Ahrefs Referring Pages	263,751	6,844	-0.24	-0.33	21.56%
15	CP002	Ahrefs Backlinks	263,751	6,844	-0.24	-0.33	21.56%
16	DD015	DomDetailer Moz PA	67	46	-0.23	-0.52	25.27%
17	CP161	Keywords in H1-H6 Tags	31	9	-0.23	-0.52	92.21%
18	CP157	Keywords in H1, H2, and H3 Tags	29	7	-0.23	-0.52	92.72%
19	CPX010	Keywords in Div Tags	718	123	-0.23	-0.51	91.33%
20	CP054	Ahrefs NoFollow Backlinks	111,893	1,468	-0.23	-0.34	21.41%
21	ENT003	Entities in H2 Tags	36	7	-0.23	-0.53	73.49%
22	CP004	Ahrefs Dofollow Backlinks	165,084	5,433	-0.22	-0.33	21.41%
23	DD010	DomDetailer Majestic Referring Subnets	89,431	15,024	-0.22	-0.29	27.17%
24	CP129	Keywords in A Tags	164	26	-0.22	-0.48	92.94%
25	DD006	DomDetailer Majestic IPs	272,868	53,084	-0.22	-0.29	27.39%
26	DD008	DomDetailer Majestic Referring Domains	1,633,022	312,741	-0.22	-0.29	27.39%
27	CP153	Keywords in H1 and H2 Tags	20	5	-0.22	-0.50	90.24%
28	ENT004	Entities in H3 Tags	33	6	-0.22	-0.52	74.07%
29	DD013	DomDetailer Moz DA	81	44	-0.22	-0.47	25.27%
30	CP135	Body Tag Size Kilobytes	313	90	-0.22	-0.48	93.66%
31	CP465	Keywords in P Tags	237	35	-0.21	-0.48	91.99%
32	DD005	DomDetailer Majestic CF	61	37	-0.21	-0.50	26.51%
33	CP097	Search Result Link Text Matches	3	1	-0.21	-0.49	78.22%
34	CP071	Search Result Display URL Matches	3	1	-0.21	-0.49	78.22%
35	DD012	DomDetailer Majestic TF	55	28	-0.21	-0.45	25.93%
36	CP470a	Search Terms in the HTML Tag	447	22	-0.21	-0.46	86.60%
37	CP375	Keywords in LI Tags	76	18	-0.21	-0.47	92.57%
38	CP469	Keywords in Sentences	234	26	-0.21	-0.46	89.88%
39	CP005	Ahrefs Domain Rating	82	47	-0.20	-0.46	17.12%
40	CP481	Keywords in Title Tag	5	1	-0.20	-0.47	73.71%
41	DD016	DomDetailer Moz Rank	8	5	-0.20	-0.47	24.18%
42	CP458	Page Size Kilobytes	545	161	-0.20	-0.47	88.86%
43	CP465c	Keywords in script Tags	577	43	-0.20	-0.47	92.35%
44	CP127	Keywords in A Tag HREFs	307	46	-0.20	-0.44	91.92%
45	CP038	Ahrefs Has NoFollow Backlinks	1	1	-0.20	-0.52	20.03%
46	CP475	Term Frequency	6	3	-0.20	-0.44	89.44%
47	DD007	DomDetailer Majestic Links	208,723,577	11,272,756	-0.20	-0.22	26.95%
48	CKWD001	Clean Keyword Density in the HTML Tag	13	4	-0.20	-0.46	79.90%
49	CP134a	Search Terms in Body Tag	353	21	-0.20	-0.44	93.66%
50	CP127b	Keywords in Unique A Tag HREFs	193	31	-0.20	-0.44	92.64%
51	CP165	Keywords in H2 Tags	20	3	-0.20	-0.46	91.55%
52	CP488	Keywords in pages top 10 most used phrases	4	2	-0.19	-0.48	83.90%
53	CPXX888	Number of HTML Tags	2,384	905	-0.19	-0.46	89.15%
54	CP156	Leading Keywords in H1, H2, and H3 Tags	10	2	-0.19	-0.46	87.47%
55	CP160	Leading Keywords in H1-H6 Tags	11	2	-0.19	-0.45	89.15%
56	DD014	DomDetailer Moz Links	53,203,116	1,752,412	-0.19	-0.25	26.73%
57	CP999	Search Result Path Matches	5	1	-0.19	-0.46	77.71%
58	CP045	Ahrefs Has Text Backlinks	1	1	-0.19	-0.50	20.83%
59	DD002	DomDetailer Facebook Shares	7,228,020	-6,807,651	-0.19	-0.28	27.09%
60	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.19	-0.50	20.54%
61	CP492b	Unabridged Word Count	6,134	1,876	-0.19	-0.41	87.47%
62	GD001	Google Variation Density	15	2	-0.19	-0.45	80.19%
63	CP017	Ahrefs Has Backlinks	1	1	-0.19	-0.49	20.90%
64	CP140	Clean Text Kilobytes	37	11	-0.19	-0.40	87.40%
65	CP128	Keywords in Alt Attributes	70	7	-0.18	-0.42	88.93%
66	ENT002	Entities in H1 Tags	15	2	-0.18	-0.43	64.82%
67	ENT008	Entities in Meta Description Tag	10	3	-0.18	-0.46	65.04%
68	CP072	Search Result Document Matches	4	1	-0.18	-0.46	65.84%
69	CP471	Keywords in Span Tags	80	11	-0.18	-0.43	91.26%
70	CP137	Keywords in the Canonical URL	8	2	-0.18	-0.45	83.32%
71	CP070	Ahrefs Word Count	3,789	1,534	-0.18	-0.43	13.04%
72	ENT010	Title Tag Has Entities	1	1	-0.18	-0.45	54.04%
73	CP492	Word Count	4,928	1,437	-0.18	-0.39	87.18%
74	CP487	Keywords in pages top 5 most used phrases	3	1	-0.18	-0.47	84.12%
75	CP080	Search Result Has Exact Match Domain	1	0	-0.18	-0.45	8.59%
76	ENT018	Entities in Sentences	619	98	-0.18	-0.38	98.03%
77	CP152	Keywords in H1 Tags	5	1	-0.18	-0.41	79.02%
78	CP468	Number of Sentences	245	64	-0.18	-0.39	87.76%
79	ENT001	Entities in HTML Tag	1,763	301	-0.18	-0.39	97.82%
80	CP050	Ahrefs Internal Links	624	157	-0.18	-0.40	20.90%
81	CP425	Number of HTTPS Links	516	150	-0.18	-0.40	82.37%
82	CP381	Keywords in Meta Descriptions	8	2	-0.17	-0.44	80.70%
83	CP124a	Keywords in Absolute URLs	488	45	-0.17	-0.41	89.95%
84	CP159a	Search Terms in H1-H6 Tags	13	1	-0.17	-0.42	89.37%
85	CP113	Search Result URL Matches	5	1	-0.17	-0.42	79.68%
86	CP169	Keywords in H3 Tags	26	3	-0.17	-0.42	90.17%
87	CP435	Number of Links	517	154	-0.17	-0.40	82.45%
88	ENT013	Has Entities in H2 Tags	1	1	-0.17	-0.48	66.06%
89	CPXR003	Number of Heading Tags	73	21	-0.17	-0.41	87.91%
90	CPXR24	Number of P Tags	145	38	-0.17	-0.41	84.92%
91	CPX003	Keywords in Main Tags	348	54	-0.17	-0.45	87.18%
92	GD004	Google Density Exact Matches	66	3	-0.17	-0.41	69.63%
93	CP410	Number of DoFollow Links	509	148	-0.17	-0.40	81.79%
94	CP484	Leading Keywords in Title Tag	1	0	-0.17	-0.47	74.73%
95	CP431	Number of Internal Links	509	136	-0.17	-0.39	83.83%
96	CP385	Keywords in Meta OpenGraph Content	4	1	-0.17	-0.43	72.10%
97	CPXR018	Keywords in Nav Tags	228	20	-0.16	-0.40	87.47%
98	ENT012	Has Entities in H1 Tags	1	1	-0.16	-0.46	59.43%
99	QS003	Number of Questions	78	7	-0.16	-0.37	83.54%
100	ENT005	Entities in H4 Tags	15	2	-0.16	-0.44	67.66%
101	CP048	Ahrefs Image Backlinks	143,969	2,551	-0.16	-0.32	18.86%
102	CP358	Inline Javascript Kilobytes	200	36	-0.16	-0.36	82.74%
103	CP427	Number of Images with Alt Text	211	19	-0.16	-0.39	84.34%
104	DD011	DomDetailer Majestic Referring .gov Links	22,384,325	3,865,258	-0.16	-0.26	24.11%
105	CP383	Keywords in Meta OpenGraph Description	10	2	-0.16	-0.40	77.06%
106	CPJLDxSA	Number Of JSON-LD Types	85	9	-0.16	-0.40	83.03%
107	CP486	Keywords in pages top 3 most used phrases	2	1	-0.16	-0.43	82.81%
108	CP032	Ahrefs Has Image Backlinks	1	0	-0.16	-0.44	17.26%
109	CP146	Keywords in the First 100 Words	28	6	-0.16	-0.40	77.35%
110	CP426	Number of Images	221	28	-0.16	-0.37	84.41%
111	CPXR005	Number of H2 Tags	36	6	-0.16	-0.39	87.69%
112	CP056	Ahrefs Pages	7	2	-0.16	-0.34	19.23%
113	CP151	Leading Keywords in H1 Tags	1	0	-0.16	-0.43	79.61%
114	CP049	Ahrefs Images	93	23	-0.16	-0.40	12.31%
115	ENT014	Has Entities in H3 Tags	1	1	-0.16	-0.46	64.68%
116	GD003	Google Density Variations	215	35	-0.16	-0.37	77.35%
117	CP007	Ahrefs External Links	155	27	-0.15	-0.31	20.47%
118	CP164	Leading Keywords in H2 Tags	4	1	-0.15	-0.40	85.94%
119	QS004	Number of Questions In Headings	6	2	-0.15	-0.38	31.97%
120	CPX013	Keywords in Footer Tags	64	7	-0.15	-0.38	82.30%
121	CPXR006	Number of H3 Tags	22	8	-0.15	-0.37	86.38%
122	CP477	Keywords in Title Attributes	75	7	-0.15	-0.38	83.39%
123	CP391	Number of Absolute URLs	478	149	-0.15	-0.37	82.16%
124	CP374	Keywords in the last 100 words	18	4	-0.15	-0.39	78.51%
125	CP057	Ahrefs Page Size	74,508	35,091	-0.15	-0.38	12.67%
126	CP377	Load Time Milliseconds	638,081	3,681	-0.15	-0.30	66.06%
127	CP469a	Search Terms in Sentences	34	2	-0.15	-0.37	88.93%
128	CP476	TF/IDF	1	1	-0.15	-0.43	78.51%
129	CP483a	Search Terms in the Title Tag	1	0	-0.15	-0.40	80.41%
130	CP467	Keywords in Section Tags	151	17	-0.15	-0.41	86.09%
131	CP052	Ahrefs Linked Root Domains	31	7	-0.15	-0.37	20.54%
132	CP126a	Search Terms in A Tags	84	3	-0.14	-0.36	87.11%
133	CP376	Keywords making whole LI Tags	4	1	-0.14	-0.40	82.16%
134	CP125	Keywords making whole A Tags	5	1	-0.14	-0.38	83.18%
135	CP109	Search Result Summary Text Matches	5	2	-0.14	-0.41	56.23%
136	PAGE002	Is Inner Page	1	1	-0.14	-0.43	0.29%
137	CP473	Keywords in Strong Tags	14	2	-0.14	-0.37	82.37%
138	CP413	Number of External Links	62	18	-0.14	-0.33	74.00%
139	CP356	Keywords in I Tags	62	7	-0.14	-0.39	79.32%
140	ENT011	Meta Description Tag Has Entities	1	1	-0.14	-0.42	56.23%
141	QS012	Headings Has Question	1	0	-0.14	-0.42	75.60%
142	LSI002	LSI Words in Sentences	4,490	533	-0.14	-0.30	97.89%
143	PAGE009	Number of Prices	323	38	-0.14	-0.32	78.95%
144	CP353	Head Size Kilobytes	139	46	-0.14	-0.34	76.77%
145	CP150a2	Search Terms in H2 Tags	7	1	-0.14	-0.36	88.35%
146	CP077	Search Result Domain Matches	1	0	-0.14	-0.38	42.75%
147	CP472	Keywords making whole Span Tags	18	1	-0.14	-0.37	85.00%
148	CP150a	Search Terms in H1 Tags	2	0	-0.14	-0.36	81.28%
149	CP006	Ahrefs Edu Backlinks	10,951	109	-0.14	-0.33	14.42%
150	CP357	Inline CSS Kilobytes	238	33	-0.14	-0.36	77.28%
151	CP158	Keywords making whole H1-H6 Tags	3	0	-0.14	-0.39	75.38%
152	CP479	Title Has Sales Words	1	0	-0.14	-0.39	69.05%
153	CP479ii	Title Has Sentiment Words	1	0	-0.14	-0.39	68.17%
154	PAGE001	Is Home Page	1	0	-0.13	-0.36	36.05%
155	QS006	Number of Questions In H2 Tags	5	1	-0.13	-0.35	78.81%
156	QS007	Number of Questions In H3 Tags	4	1	-0.13	-0.37	79.10%
157	CP060	Ahrefs Redirects	853	12	-0.13	-0.35	16.97%
158	CP313	Has Privacy Policy	1	1	-0.13	-0.40	73.20%
159	CPJLD044	Has JSON-LD Car	1	0	-0.13	-0.29	0.80%
160	CPJLD011	Has JSON-LD Answer	1	0	-0.13	-0.41	69.56%
161	CP154	Keywords making whole H1, H2, and H3 Tags	2	0	-0.13	-0.38	75.38%
162	CPJLD217	Has JSON-LD Question	1	0	-0.13	-0.41	69.92%
163	CP409	Number of DoFollow External Links	47	15	-0.13	-0.32	71.38%
164	CPJLD045	Has JSON-LD Casino	1	0	-0.13	-0.35	1.53%
165	CP130	Keywords in Article Tags	126	19	-0.13	-0.39	77.13%
166	DD001	DomDetailer Facebook Comments	340	65	-0.13	-0.34	22.21%
167	GD002	Google Exact Match Density	3	0	-0.13	-0.39	41.30%
168	CP021	Ahrefs Has EDU Backlinks	1	0	-0.13	-0.38	12.53%
169	CP432	Number of JavaScript Includes	28	14	-0.13	-0.33	68.83%
170	CP440	Number of NoFollow Links	71	7	-0.13	-0.32	78.88%
171	CP213	Has FavIcon	1	1	-0.13	-0.39	64.89%
172	ENT015	Has Entities in H4 Tags	1	0	-0.13	-0.41	58.70%
173	CP168	Leading Keywords in H3 Tags	7	1	-0.13	-0.36	83.39%
174	CP030	Ahrefs Has Gov Backlinks	1	0	-0.13	-0.40	7.14%
175	CPJLDxCB	Number Of Claimed Brands	15	2	-0.13	-0.36	73.56%
176	CP015	Ahrefs Gov Backlinks	577	15	-0.13	-0.37	8.08%
177	CP099	Search Result Number of Dirs in Path	3	2	-0.13	-0.35	60.23%
178	CP003	Ahrefs Canonical Backlinks	15	1	-0.13	-0.37	13.33%
179	CP319	Has Schema Markup	1	1	-0.13	-0.39	70.58%
180	CP034	Ahrefs Has Internal Links	1	1	-0.13	-0.40	18.94%
181	CP022	Ahrefs Has External Links	1	1	-0.13	-0.39	18.43%
182	CP355	Keywords in ID Attributes	22	1	-0.13	-0.36	82.88%
183	CPJLD261	Has JSON-LD Vehicle	1	0	-0.13	-0.30	0.66%
184	CP036	Ahrefs Has Linked Root Domains	1	1	-0.13	-0.40	18.65%
185	CPJLD131	Has JSON-LD LegalService	1	0	-0.13	-0.37	2.69%
186	CP464	Percentage of NoFollow Links	25	4	-0.13	-0.31	72.32%
187	CPXR007	Number of H4 Tags	30	4	-0.13	-0.33	75.82%
188	CP439	Number of NoFollow Externa Links	28	3	-0.12	-0.31	78.37%
189	CPJLD086	Has JSON-LD FinancialProduct	1	0	-0.12	-0.40	2.55%
190	PAGE008	Is Store Page	1	0	-0.12	-0.39	67.30%
191	CPXR002	Number of HTML Comments	293	31	-0.12	-0.33	74.65%
192	CPJLD068	Has JSON-LD Dentist	1	0	-0.12	-0.35	2.55%
193	CP444	Number of Social Accounts	4	1	-0.12	-0.33	68.75%
194	CP418	Number of Forms	14	2	-0.12	-0.34	69.99%
195	CPJLD122	Has JSON-LD ImageObject	1	0	-0.12	-0.37	58.70%
196	CP204	Has Canonical URL	1	1	-0.12	-0.39	66.28%
197	CPJLDxKA	Number Of JSON-LD Entity References	4	0	-0.12	-0.37	67.66%
198	CP381a	Search Terms in Meta Descriptions	2	0	-0.12	-0.34	83.69%
199	CP177	Keywords in H4-H6 Tags	10	1	-0.12	-0.35	80.41%
200	CP384	Keywords in Meta OpenGraph Site Name	1	0	-0.12	-0.34	65.33%

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