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Top SEO Factors - 2022-07-29      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-07-29 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	45	19	-0.36	-0.60	93.80%
2	CPZZZ100	Number of Top 100 Shared Factors Used	88	44	-0.35	-0.61	94.46%
3	CPZZZ	Number of Factors Used	222	129	-0.31	-0.59	92.86%
4	CPZZZ200	Number of Top 200 Shared Factors Used	149	82	-0.30	-0.57	91.40%
5	ENT000a	Number of Entities Used	80	26	-0.29	-0.63	73.25%
6	DD015	DomDetailer Moz PA	67	44	-0.26	-0.57	29.96%
7	CP005	Ahrefs Domain Rating	82	45	-0.26	-0.56	26.90%
8	CP470	Keywords in the HTML Tag	1,299	230	-0.26	-0.54	95.85%
9	CP059	Ahrefs Rank	47	18	-0.25	-0.51	14.07%
10	CP134	Keywords in Body Tag	1,084	204	-0.25	-0.54	95.34%
11	DD013	DomDetailer Moz DA	81	42	-0.25	-0.54	29.81%
12	DD010	DomDetailer Majestic Referring Subnets	45,364	11,272	-0.25	-0.31	31.27%
13	DD008	DomDetailer Majestic Referring Domains	1,441,494	246,366	-0.25	-0.30	31.56%
14	DD006	DomDetailer Majestic IPs	209,503	41,034	-0.25	-0.30	31.49%
15	ENT009	Entities in Title Tag	7	3	-0.24	-0.53	65.45%
16	DD016	DomDetailer Moz Rank	8	4	-0.24	-0.53	29.08%
17	DD005	DomDetailer Majestic CF	61	36	-0.23	-0.54	30.83%
18	CPX010	Keywords in Div Tags	718	132	-0.23	-0.52	92.57%
19	DD007	DomDetailer Majestic Links	86,639,472	4,125,419	-0.23	-0.24	31.85%
20	CP061	Ahrefs Referring Class C Addresses	1,408	57	-0.23	-0.33	31.20%
21	CP062	Ahrefs Referring Domains	3,327	96	-0.23	-0.32	31.27%
22	CP063	Ahrefs Referring IP Addresses	2,429	77	-0.23	-0.33	31.27%
23	DD012	DomDetailer Majestic TF	55	25	-0.23	-0.49	30.47%
24	DD014	DomDetailer Moz Links	37,561,961	2,907,912	-0.22	-0.29	31.49%
25	CP161	Keywords in H1-H6 Tags	29	9	-0.22	-0.50	91.98%
26	CP157	Keywords in H1, H2, and H3 Tags	26	8	-0.22	-0.49	92.78%
27	CP067	Ahrefs Text Backlinks	263,354	7,926	-0.22	-0.28	30.76%
28	CP002	Ahrefs Backlinks	263,751	8,032	-0.22	-0.28	30.90%
29	CP064	Ahrefs Referring Pages	263,751	8,032	-0.22	-0.28	30.90%
30	CP129	Keywords in A Tags	313	28	-0.22	-0.48	93.59%
31	CP135	Body Tag Size Kilobytes	313	90	-0.21	-0.48	93.95%
32	ENT003	Entities in H2 Tags	29	8	-0.21	-0.49	70.34%
33	CP465	Keywords in P Tags	162	37	-0.21	-0.49	92.71%
34	CP054	Ahrefs NoFollow Backlinks	108,637	2,700	-0.21	-0.30	29.96%
35	CP458	Page Size Kilobytes	1,189	161	-0.21	-0.48	90.09%
36	CP470a	Search Terms in the HTML Tag	447	22	-0.21	-0.46	85.20%
37	CP004	Ahrefs Dofollow Backlinks	165,084	5,141	-0.21	-0.30	30.69%
38	CP153	Keywords in H1 and H2 Tags	20	5	-0.20	-0.47	90.89%
39	CP375	Keywords in LI Tags	76	20	-0.20	-0.46	92.86%
40	ENT004	Entities in H3 Tags	29	7	-0.20	-0.49	70.85%
41	DD002	DomDetailer Facebook Shares	7,228,020	-4,275,680	-0.20	-0.30	31.63%
42	CP469	Keywords in Sentences	131	27	-0.20	-0.46	89.65%
43	CP475	Term Frequency	6	3	-0.20	-0.45	90.23%
44	CP465c	Keywords in script Tags	577	44	-0.20	-0.45	93.29%
45	CPXX888	Number of HTML Tags	3,125	921	-0.19	-0.46	90.01%
46	CKWD001	Clean Keyword Density in the HTML Tag	11	4	-0.19	-0.47	81.27%
47	CP097	Search Result Link Text Matches	3	1	-0.19	-0.47	79.74%
48	CP071	Search Result Display URL Matches	3	1	-0.19	-0.47	79.74%
49	CP127	Keywords in A Tag HREFs	279	54	-0.19	-0.42	90.82%
50	CP134a	Search Terms in Body Tag	353	22	-0.19	-0.44	92.06%
51	CP488	Keywords in pages top 10 most used phrases	6	2	-0.19	-0.49	83.67%
52	CP127b	Keywords in Unique A Tag HREFs	193	37	-0.19	-0.42	91.62%
53	CP471	Keywords in Span Tags	80	11	-0.19	-0.45	91.84%
54	CP050	Ahrefs Internal Links	624	135	-0.19	-0.46	30.90%
55	CP165	Keywords in H2 Tags	20	4	-0.19	-0.44	91.76%
56	CP045	Ahrefs Has Text Backlinks	1	1	-0.19	-0.50	30.03%
57	CP156	Leading Keywords in H1, H2, and H3 Tags	10	2	-0.19	-0.43	87.54%
58	CP160	Leading Keywords in H1-H6 Tags	11	2	-0.19	-0.43	89.07%
59	CP128	Keywords in Alt Attributes	255	7	-0.19	-0.44	89.87%
60	CP072	Search Result Document Matches	4	1	-0.19	-0.47	62.32%
61	CP492b	Unabridged Word Count	6,134	1,876	-0.18	-0.41	88.19%
62	CP481	Keywords in Title Tag	5	2	-0.18	-0.45	76.97%
63	CP038	Ahrefs Has NoFollow Backlinks	1	0	-0.18	-0.49	28.43%
64	CP487	Keywords in pages top 5 most used phrases	3	1	-0.18	-0.48	83.24%
65	CP017	Ahrefs Has Backlinks	1	1	-0.18	-0.49	29.96%
66	CP999	Search Result Path Matches	5	1	-0.18	-0.45	74.27%
67	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.18	-0.49	29.66%
68	CP140	Clean Text Kilobytes	48	11	-0.18	-0.40	88.48%
69	CP425	Number of HTTPS Links	516	153	-0.18	-0.42	83.53%
70	CP159a	Search Terms in H1-H6 Tags	13	2	-0.18	-0.42	87.10%
71	CP492	Word Count	4,928	1,448	-0.18	-0.39	87.83%
72	ENT008	Entities in Meta Description Tag	10	3	-0.18	-0.46	61.52%
73	GD004	Google Density Exact Matches	66	4	-0.18	-0.43	66.91%
74	CP435	Number of Links	517	157	-0.18	-0.42	83.89%
75	ENT002	Entities in H1 Tags	18	2	-0.18	-0.42	59.99%
76	ENT001	Entities in HTML Tag	2,299	306	-0.17	-0.39	97.81%
77	CP410	Number of DoFollow Links	509	151	-0.17	-0.41	83.31%
78	ENT018	Entities in Sentences	619	107	-0.17	-0.38	97.74%
79	CP431	Number of Internal Links	509	140	-0.17	-0.41	85.13%
80	GD001	Google Variation Density	15	3	-0.17	-0.44	77.55%
81	CP137	Keywords in the Canonical URL	8	2	-0.17	-0.43	82.94%
82	CP484	Leading Keywords in Title Tag	1	0	-0.17	-0.48	73.98%
83	CP080	Search Result Has Exact Match Domain	1	0	-0.17	-0.44	9.84%
84	CP468	Number of Sentences	254	65	-0.17	-0.39	87.24%
85	CPX003	Keywords in Main Tags	348	59	-0.17	-0.46	88.56%
86	CP381	Keywords in Meta Descriptions	8	2	-0.17	-0.44	82.51%
87	DD011	DomDetailer Majestic Referring .gov Links	21,745,351	3,062,998	-0.17	-0.28	28.50%
88	CPJLD086	Has JSON-LD FinancialProduct	1	0	-0.17	-0.54	2.33%
89	CP124a	Keywords in Absolute URLs	398	50	-0.17	-0.39	89.58%
90	CP169	Keywords in H3 Tags	16	3	-0.17	-0.40	89.65%
91	ENT013	Has Entities in H2 Tags	1	1	-0.17	-0.48	64.14%
92	CP020	Ahrefs Has Domain Rating	1	1	-0.16	-0.47	23.32%
93	CP151	Leading Keywords in H1 Tags	1	0	-0.16	-0.44	79.08%
94	CP113	Search Result URL Matches	7	1	-0.16	-0.41	80.25%
95	CP152	Keywords in H1 Tags	5	1	-0.16	-0.39	80.54%
96	CPXR24	Number of P Tags	145	40	-0.16	-0.40	85.28%
97	CP070	Ahrefs Word Count	3,789	1,500	-0.16	-0.39	11.15%
98	CPXR018	Keywords in Nav Tags	228	23	-0.16	-0.38	87.32%
99	QS003	Number of Questions	102	7	-0.16	-0.34	83.45%
100	CP486	Keywords in pages top 3 most used phrases	2	1	-0.16	-0.44	82.73%
101	ENT010	Title Tag Has Entities	1	1	-0.16	-0.43	55.32%
102	CPXR003	Number of Heading Tags	73	21	-0.16	-0.39	86.66%
103	CP483a	Search Terms in the Title Tag	1	0	-0.16	-0.41	79.15%
104	CP426	Number of Images	221	30	-0.16	-0.37	85.13%
105	CP469a	Search Terms in Sentences	34	2	-0.16	-0.39	86.52%
106	CP427	Number of Images with Alt Text	211	20	-0.16	-0.40	85.64%
107	CP358	Inline Javascript Kilobytes	331	35	-0.16	-0.36	82.65%
108	LSI002	LSI Words in Sentences	4,490	627	-0.16	-0.34	97.81%
109	CP052	Ahrefs Linked Root Domains	16	6	-0.16	-0.42	29.96%
110	CP385	Keywords in Meta OpenGraph Content	4	1	-0.15	-0.41	73.69%
111	ENT012	Has Entities in H1 Tags	1	1	-0.15	-0.46	55.69%
112	CPJLDxSA	Number Of JSON-LD Types	85	9	-0.15	-0.40	82.73%
113	CP048	Ahrefs Image Backlinks	143,969	2,269	-0.15	-0.32	24.64%
114	CP377	Load Time Milliseconds	122,383	2,995	-0.15	-0.32	68.73%
115	CP007	Ahrefs External Links	155	21	-0.15	-0.34	29.45%
116	CP032	Ahrefs Has Image Backlinks	1	0	-0.15	-0.43	21.94%
117	CP467	Keywords in Section Tags	105	19	-0.15	-0.42	87.24%
118	CP383	Keywords in Meta OpenGraph Description	10	2	-0.15	-0.40	76.90%
119	ENT005	Entities in H4 Tags	15	2	-0.15	-0.43	61.95%
120	CP476	TF/IDF	1	1	-0.15	-0.44	79.01%
121	CP391	Number of Absolute URLs	478	151	-0.15	-0.38	83.82%
122	CPX013	Keywords in Footer Tags	64	8	-0.15	-0.36	82.87%
123	ENT014	Has Entities in H3 Tags	1	1	-0.15	-0.45	62.46%
124	CP164	Leading Keywords in H2 Tags	4	1	-0.15	-0.38	85.20%
125	CP049	Ahrefs Images	93	23	-0.15	-0.39	10.20%
126	GD003	Google Density Variations	215	37	-0.15	-0.37	75.87%
127	CP146	Keywords in the First 100 Words	28	7	-0.15	-0.38	74.42%
128	CP056	Ahrefs Pages	6	2	-0.15	-0.33	27.48%
129	CP477	Keywords in Title Attributes	78	7	-0.15	-0.37	83.53%
130	CP125	Keywords making whole A Tags	7	1	-0.15	-0.39	84.18%
131	CP109	Search Result Summary Text Matches	5	2	-0.15	-0.43	62.10%
132	CPXR005	Number of H2 Tags	36	7	-0.15	-0.36	86.73%
133	CP150a	Search Terms in H1 Tags	2	0	-0.14	-0.37	81.05%
134	CP376	Keywords making whole LI Tags	7	1	-0.14	-0.40	83.09%
135	CPXR006	Number of H3 Tags	22	8	-0.14	-0.36	84.26%
136	CPJLD011	Has JSON-LD Answer	1	0	-0.14	-0.44	71.72%
137	QS004	Number of Questions In Headings	6	1	-0.14	-0.37	38.56%
138	CPJLD217	Has JSON-LD Question	1	0	-0.14	-0.44	72.08%
139	CP479	Title Has Sales Words	1	0	-0.14	-0.40	66.76%
140	PAGE002	Is Inner Page	1	1	-0.14	-0.43	0.29%
141	CP479ii	Title Has Sentiment Words	1	0	-0.14	-0.40	66.47%
142	CP374	Keywords in the last 100 words	18	4	-0.14	-0.36	76.53%
143	CP381a	Search Terms in Meta Descriptions	2	0	-0.14	-0.36	82.14%
144	CP158	Keywords making whole H1-H6 Tags	3	0	-0.14	-0.38	74.34%
145	CP057	Ahrefs Page Size	74,508	36,251	-0.14	-0.38	10.79%
146	CP472	Keywords making whole Span Tags	18	1	-0.14	-0.36	86.66%
147	PAGE001	Is Home Page	1	0	-0.14	-0.37	32.36%
148	CP150a2	Search Terms in H2 Tags	7	1	-0.14	-0.37	87.03%
149	QS006	Number of Questions In H2 Tags	5	1	-0.14	-0.32	76.09%
150	CP413	Number of External Links	64	17	-0.14	-0.33	75.51%
151	CP126a	Search Terms in A Tags	84	3	-0.14	-0.34	85.35%
152	QS012	Headings Has Question	1	0	-0.14	-0.42	73.91%
153	CP356	Keywords in I Tags	50	7	-0.14	-0.39	80.69%
154	CP473	Keywords in Strong Tags	14	2	-0.14	-0.36	82.73%
155	CP154	Keywords making whole H1, H2, and H3 Tags	2	0	-0.14	-0.38	74.27%
156	CP353	Head Size Kilobytes	139	47	-0.14	-0.34	79.66%
157	ENT011	Meta Description Tag Has Entities	1	1	-0.14	-0.42	53.86%
158	PAGE009	Number of Prices	507	38	-0.14	-0.31	77.70%
159	CP357	Inline CSS Kilobytes	414	33	-0.14	-0.37	79.52%
160	CP451	Number of US Phone Numbers	76	6	-0.14	-0.32	77.92%
161	LSI001	LSI Words in Title Tag	15	5	-0.13	-0.32	93.29%
162	CPJLD045	Has JSON-LD Casino	1	0	-0.13	-0.36	1.38%
163	CP099	Search Result Number of Dirs in Path	3	2	-0.13	-0.36	65.23%
164	CPJLDxCB	Number Of Claimed Brands	15	1	-0.13	-0.36	74.20%
165	GD002	Google Exact Match Density	3	0	-0.13	-0.39	37.90%
166	DD001	DomDetailer Facebook Comments	290	45	-0.13	-0.37	27.48%
167	CPJLD044	Has JSON-LD Car	1	0	-0.13	-0.25	0.66%
168	CP060	Ahrefs Redirects	3,877	19	-0.13	-0.34	23.98%
169	CP409	Number of DoFollow External Links	47	15	-0.13	-0.32	71.28%
170	CP077	Search Result Domain Matches	1	0	-0.13	-0.38	40.60%
171	CP440	Number of NoFollow Links	71	7	-0.13	-0.32	80.98%
172	CPJLDxKA	Number Of JSON-LD Entity References	4	0	-0.13	-0.37	72.30%
173	CP168	Leading Keywords in H3 Tags	7	1	-0.13	-0.35	81.78%
174	CP439	Number of NoFollow Externa Links	28	3	-0.13	-0.32	79.01%
175	CP133	Keywords in B Tags	27	4	-0.13	-0.37	74.93%
176	CP485	Keywords in pages most used phrase	1	0	-0.13	-0.38	78.72%
177	PAGE008	Is Store Page	1	0	-0.13	-0.41	64.50%
178	QS007	Number of Questions In H3 Tags	4	1	-0.13	-0.36	79.30%
179	CP347	Has US Phone Number	1	0	-0.13	-0.39	62.46%
180	CP015	Ahrefs Gov Backlinks	577	12	-0.13	-0.37	10.06%
181	CP104z	Search Result Has Publish Date	1	1	-0.13	-0.34	0.15%
182	CP149	Keywords making whole H1 Tags	1	0	-0.12	-0.37	73.47%
183	CP108	Search Result Summary Length	302	146	-0.12	-0.22	59.69%
184	PAGE010	Number of Schema Products	19	0	-0.12	-0.40	32.73%
185	CP030	Ahrefs Has Gov Backlinks	1	0	-0.12	-0.38	9.26%
186	CP006	Ahrefs Edu Backlinks	12,734	72	-0.12	-0.32	19.24%
187	PAGE004	Is Purchase Page	1	1	-0.12	-0.39	68.73%
188	CP319	Has Schema Markup	1	1	-0.12	-0.39	71.21%
189	CP034	Ahrefs Has Internal Links	1	1	-0.12	-0.40	26.53%
190	CP130	Keywords in Article Tags	126	18	-0.12	-0.37	73.91%
191	CP036	Ahrefs Has Linked Root Domains	1	1	-0.12	-0.40	26.38%
192	CP432	Number of JavaScript Includes	28	14	-0.12	-0.33	70.26%
193	CP213	Has FavIcon	1	1	-0.12	-0.38	65.89%
194	CP424	Number of HREF Lang Tags	15	2	-0.12	-0.32	75.95%
195	CP418	Number of Forms	16	2	-0.12	-0.34	72.23%
196	BYTES01	Bytes To First P Tag	88,021	55,587	-0.12	-0.37	68.22%
197	CP041	Ahrefs Has Redirects	1	0	-0.12	-0.38	21.28%
198	CP355	Keywords in ID Attributes	22	2	-0.12	-0.34	80.98%
199	CPJLD182	Has JSON-LD Offer	1	0	-0.12	-0.39	49.64%
200	CP003	Ahrefs Canonical Backlinks	15	1	-0.12	-0.35	17.35%

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