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Top SEO Factors - 2022-07-28      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-07-28 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	45	19	-0.36	-0.60	93.74%
2	CPZZZ100	Number of Top 100 Shared Factors Used	88	44	-0.35	-0.61	94.25%
3	CPZZZ	Number of Factors Used	222	129	-0.31	-0.59	93.15%
4	CPZZZ200	Number of Top 200 Shared Factors Used	149	82	-0.30	-0.57	91.77%
5	ENT000a	Number of Entities Used	80	26	-0.29	-0.63	74.87%
6	DD015	DomDetailer Moz PA	67	44	-0.26	-0.56	30.81%
7	CP005	Ahrefs Domain Rating	82	46	-0.26	-0.56	26.88%
8	CP470	Keywords in the HTML Tag	56,285	274	-0.26	-0.53	96.29%
9	CP134	Keywords in Body Tag	40,609	237	-0.25	-0.54	95.63%
10	DD013	DomDetailer Moz DA	81	42	-0.25	-0.54	30.59%
11	DD010	DomDetailer Majestic Referring Subnets	49,119	11,359	-0.25	-0.31	32.12%
12	DD006	DomDetailer Majestic IPs	209,503	41,446	-0.25	-0.31	32.34%
13	DD008	DomDetailer Majestic Referring Domains	1,441,494	248,846	-0.25	-0.30	32.41%
14	CP059	Ahrefs Rank	47	18	-0.25	-0.50	13.91%
15	ENT009	Entities in Title Tag	7	3	-0.24	-0.53	66.72%
16	DD005	DomDetailer Majestic CF	61	35	-0.24	-0.54	31.61%
17	DD016	DomDetailer Moz Rank	8	4	-0.24	-0.53	29.93%
18	CPX010	Keywords in Div Tags	20,003	149	-0.23	-0.52	92.72%
19	DD007	DomDetailer Majestic Links	86,639,472	3,283,655	-0.23	-0.25	32.77%
20	CP062	Ahrefs Referring Domains	3,327	99	-0.23	-0.31	31.46%
21	CP061	Ahrefs Referring Class C Addresses	1,408	60	-0.23	-0.32	31.39%
22	CP063	Ahrefs Referring IP Addresses	2,429	79	-0.23	-0.32	31.46%
23	DD012	DomDetailer Majestic TF	55	25	-0.23	-0.49	31.25%
24	DD014	DomDetailer Moz Links	37,561,961	2,960,899	-0.22	-0.30	32.34%
25	CP161	Keywords in H1-H6 Tags	197	9	-0.22	-0.50	92.06%
26	CP067	Ahrefs Text Backlinks	263,354	7,958	-0.22	-0.28	31.03%
27	CP157	Keywords in H1, H2, and H3 Tags	137	8	-0.22	-0.49	92.79%
28	CP064	Ahrefs Referring Pages	263,751	8,060	-0.22	-0.28	31.10%
29	CP002	Ahrefs Backlinks	263,751	8,060	-0.22	-0.28	31.10%
30	CP129	Keywords in A Tags	2,862	30	-0.22	-0.48	93.59%
31	CP135	Body Tag Size Kilobytes	313	91	-0.21	-0.47	93.66%
32	CP465	Keywords in P Tags	2,331	39	-0.21	-0.49	92.79%
33	ENT003	Entities in H2 Tags	29	8	-0.21	-0.49	71.96%
34	CP054	Ahrefs NoFollow Backlinks	108,637	2,624	-0.21	-0.30	30.08%
35	CP458	Page Size Kilobytes	1,189	162	-0.21	-0.49	90.17%
36	CP470a	Search Terms in the HTML Tag	447	23	-0.21	-0.45	85.80%
37	CP004	Ahrefs Dofollow Backlinks	165,084	5,282	-0.21	-0.29	30.95%
38	CP375	Keywords in LI Tags	1,156	21	-0.20	-0.47	92.79%
39	CP153	Keywords in H1 and H2 Tags	74	5	-0.20	-0.47	90.82%
40	ENT004	Entities in H3 Tags	29	7	-0.20	-0.49	72.18%
41	DD002	DomDetailer Facebook Shares	7,228,020	-4,175,664	-0.20	-0.31	32.41%
42	CP469	Keywords in Sentences	2,204	29	-0.20	-0.46	89.66%
43	CPXX888	Number of HTML Tags	3,125	928	-0.20	-0.46	90.17%
44	CP475	Term Frequency	6	3	-0.20	-0.45	90.75%
45	CP465c	Keywords in script Tags	8,700	51	-0.20	-0.45	92.94%
46	CKWD001	Clean Keyword Density in the HTML Tag	198	4	-0.19	-0.47	81.57%
47	CP134a	Search Terms in Body Tag	353	22	-0.19	-0.44	92.13%
48	CP127	Keywords in A Tag HREFs	1,715	55	-0.19	-0.42	90.90%
49	CP097	Search Result Link Text Matches	14	1	-0.19	-0.47	80.41%
50	CP071	Search Result Display URL Matches	14	1	-0.19	-0.47	80.41%
51	CP488	Keywords in pages top 10 most used phrases	20	2	-0.19	-0.49	83.83%
52	CP127b	Keywords in Unique A Tag HREFs	1,214	38	-0.19	-0.42	91.55%
53	CP050	Ahrefs Internal Links	624	139	-0.19	-0.46	31.32%
54	CP471	Keywords in Span Tags	407	11	-0.19	-0.45	92.06%
55	CP045	Ahrefs Has Text Backlinks	1	1	-0.19	-0.50	30.15%
56	CP492b	Unabridged Word Count	6,134	1,875	-0.19	-0.41	88.49%
57	CP165	Keywords in H2 Tags	66	4	-0.19	-0.44	91.62%
58	CP128	Keywords in Alt Attributes	255	8	-0.19	-0.44	89.88%
59	CP038	Ahrefs Has NoFollow Backlinks	1	0	-0.18	-0.49	28.62%
60	CP156	Leading Keywords in H1, H2, and H3 Tags	17	2	-0.18	-0.42	87.84%
61	CP017	Ahrefs Has Backlinks	1	1	-0.18	-0.50	30.08%
62	CP160	Leading Keywords in H1-H6 Tags	26	2	-0.18	-0.42	89.44%
63	CP072	Search Result Document Matches	4	1	-0.18	-0.47	61.18%
64	CP140	Clean Text Kilobytes	48	11	-0.18	-0.41	88.93%
65	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.18	-0.49	29.86%
66	CP481	Keywords in Title Tag	5	2	-0.18	-0.45	77.42%
67	CP487	Keywords in pages top 5 most used phrases	10	1	-0.18	-0.48	83.25%
68	CP425	Number of HTTPS Links	516	155	-0.18	-0.42	83.54%
69	CP999	Search Result Path Matches	13	1	-0.18	-0.44	73.71%
70	CP492	Word Count	4,928	1,448	-0.18	-0.39	88.13%
71	CP159a	Search Terms in H1-H6 Tags	12	2	-0.18	-0.42	87.25%
72	ENT001	Entities in HTML Tag	2,299	315	-0.18	-0.39	97.96%
73	ENT008	Entities in Meta Description Tag	10	3	-0.18	-0.46	62.56%
74	CP435	Number of Links	517	159	-0.18	-0.42	83.98%
75	ENT018	Entities in Sentences	619	109	-0.18	-0.39	97.67%
76	GD004	Google Density Exact Matches	66	4	-0.18	-0.42	66.72%
77	CP410	Number of DoFollow Links	509	152	-0.18	-0.41	83.39%
78	ENT002	Entities in H1 Tags	18	2	-0.17	-0.42	61.11%
79	CP431	Number of Internal Links	509	141	-0.17	-0.41	85.36%
80	GD001	Google Variation Density	375	3	-0.17	-0.43	77.57%
81	CP484	Leading Keywords in Title Tag	1	0	-0.17	-0.48	74.95%
82	CP137	Keywords in the Canonical URL	43	2	-0.17	-0.43	82.74%
83	CP468	Number of Sentences	254	65	-0.17	-0.39	87.04%
84	CP080	Search Result Has Exact Match Domain	1	0	-0.17	-0.44	10.05%
85	DD011	DomDetailer Majestic Referring .gov Links	21,745,351	3,105,555	-0.17	-0.29	29.28%
86	CP381	Keywords in Meta Descriptions	39	2	-0.17	-0.43	82.30%
87	CPX003	Keywords in Main Tags	9,641	66	-0.17	-0.46	88.35%
88	CP020	Ahrefs Has Domain Rating	1	1	-0.17	-0.47	23.31%
89	CP169	Keywords in H3 Tags	75	3	-0.17	-0.40	89.66%
90	CPJLD086	Has JSON-LD FinancialProduct	1	0	-0.17	-0.54	2.33%
91	ENT013	Has Entities in H2 Tags	1	1	-0.16	-0.48	65.33%
92	CP151	Leading Keywords in H1 Tags	1	0	-0.16	-0.44	78.95%
93	CP124a	Keywords in Absolute URLs	2,805	52	-0.16	-0.39	90.02%
94	CP113	Search Result URL Matches	22	1	-0.16	-0.40	79.90%
95	CPXR24	Number of P Tags	145	39	-0.16	-0.40	85.21%
96	CP152	Keywords in H1 Tags	5	1	-0.16	-0.39	80.48%
97	CP070	Ahrefs Word Count	3,789	1,518	-0.16	-0.39	11.07%
98	QS003	Number of Questions	102	7	-0.16	-0.34	83.25%
99	CPXR018	Keywords in Nav Tags	4,159	26	-0.16	-0.38	87.47%
100	LSI002	LSI Words in Sentences	4,490	633	-0.16	-0.35	97.82%
101	ENT010	Title Tag Has Entities	1	1	-0.16	-0.43	56.15%
102	CP486	Keywords in pages top 3 most used phrases	6	1	-0.16	-0.44	83.39%
103	CPXR003	Number of Heading Tags	73	21	-0.16	-0.39	86.67%
104	CP052	Ahrefs Linked Root Domains	16	6	-0.16	-0.43	30.37%
105	CP358	Inline Javascript Kilobytes	331	36	-0.16	-0.36	81.94%
106	CP426	Number of Images	221	30	-0.16	-0.37	85.00%
107	CP483a	Search Terms in the Title Tag	1	0	-0.16	-0.41	79.39%
108	CP469a	Search Terms in Sentences	34	2	-0.16	-0.39	86.74%
109	CP427	Number of Images with Alt Text	211	20	-0.16	-0.39	85.80%
110	ENT012	Has Entities in H1 Tags	1	1	-0.15	-0.46	56.59%
111	CP467	Keywords in Section Tags	905	20	-0.15	-0.42	86.96%
112	CPJLDxSA	Number Of JSON-LD Types	85	9	-0.15	-0.39	83.10%
113	CP007	Ahrefs External Links	155	22	-0.15	-0.34	29.64%
114	CP385	Keywords in Meta OpenGraph Content	4	1	-0.15	-0.41	73.63%
115	CP377	Load Time Milliseconds	122,383	2,970	-0.15	-0.32	69.48%
116	CP048	Ahrefs Image Backlinks	143,969	2,288	-0.15	-0.31	24.69%
117	CP032	Ahrefs Has Image Backlinks	1	0	-0.15	-0.43	22.00%
118	ENT005	Entities in H4 Tags	15	2	-0.15	-0.42	63.22%
119	CP476	TF/IDF	1	1	-0.15	-0.44	79.02%
120	CP391	Number of Absolute URLs	478	152	-0.15	-0.38	84.27%
121	CP383	Keywords in Meta OpenGraph Description	36	2	-0.15	-0.39	76.91%
122	CPX013	Keywords in Footer Tags	1,804	10	-0.15	-0.36	82.88%
123	ENT014	Has Entities in H3 Tags	1	1	-0.15	-0.44	63.80%
124	CP164	Leading Keywords in H2 Tags	7	1	-0.15	-0.38	85.43%
125	GD003	Google Density Variations	215	36	-0.15	-0.37	75.38%
126	CP049	Ahrefs Images	93	24	-0.15	-0.38	10.12%
127	CP056	Ahrefs Pages	6	2	-0.15	-0.32	27.82%
128	CP146	Keywords in the First 100 Words	200	7	-0.15	-0.37	74.44%
129	CP109	Search Result Summary Text Matches	46	2	-0.15	-0.42	62.64%
130	CP125	Keywords making whole A Tags	7	1	-0.15	-0.39	84.34%
131	CP477	Keywords in Title Attributes	437	7	-0.15	-0.37	83.83%
132	CPXR006	Number of H3 Tags	22	8	-0.15	-0.36	84.20%
133	CPXR005	Number of H2 Tags	36	7	-0.14	-0.36	86.82%
134	CP376	Keywords making whole LI Tags	7	1	-0.14	-0.40	82.96%
135	CPJLD011	Has JSON-LD Answer	1	0	-0.14	-0.44	71.81%
136	CPJLD217	Has JSON-LD Question	1	0	-0.14	-0.44	72.03%
137	CP479	Title Has Sales Words	1	0	-0.14	-0.40	66.50%
138	QS004	Number of Questions In Headings	6	1	-0.14	-0.36	38.60%
139	CP150a	Search Terms in H1 Tags	2	0	-0.14	-0.37	81.14%
140	CP479ii	Title Has Sentiment Words	1	0	-0.14	-0.40	66.42%
141	PAGE002	Is Inner Page	1	1	-0.14	-0.43	0.29%
142	CP057	Ahrefs Page Size	74,508	37,018	-0.14	-0.39	10.63%
143	CP381a	Search Terms in Meta Descriptions	2	0	-0.14	-0.36	81.94%
144	CP472	Keywords making whole Span Tags	10	1	-0.14	-0.36	87.04%
145	CP374	Keywords in the last 100 words	200	4	-0.14	-0.36	76.47%
146	CP158	Keywords making whole H1-H6 Tags	3	0	-0.14	-0.38	74.65%
147	QS012	Headings Has Question	1	0	-0.14	-0.42	73.05%
148	CP126a	Search Terms in A Tags	84	3	-0.14	-0.34	85.72%
149	CP413	Number of External Links	64	17	-0.14	-0.33	75.16%
150	QS006	Number of Questions In H2 Tags	5	1	-0.14	-0.32	75.60%
151	CP356	Keywords in I Tags	405	7	-0.14	-0.39	80.55%
152	CP473	Keywords in Strong Tags	81	2	-0.14	-0.36	82.45%
153	PAGE001	Is Home Page	1	0	-0.14	-0.37	33.07%
154	CP150a2	Search Terms in H2 Tags	7	1	-0.14	-0.37	87.04%
155	PAGE009	Number of Prices	507	39	-0.14	-0.32	77.64%
156	CP451	Number of US Phone Numbers	76	6	-0.14	-0.32	78.15%
157	CP357	Inline CSS Kilobytes	414	33	-0.14	-0.37	79.39%
158	CP154	Keywords making whole H1, H2, and H3 Tags	2	0	-0.14	-0.37	74.44%
159	CP353	Head Size Kilobytes	139	46	-0.14	-0.34	79.32%
160	LSI001	LSI Words in Title Tag	15	5	-0.14	-0.33	92.94%
161	ENT011	Meta Description Tag Has Entities	1	1	-0.14	-0.42	54.77%
162	CP099	Search Result Number of Dirs in Path	3	2	-0.13	-0.37	65.33%
163	CPJLDxCB	Number Of Claimed Brands	15	1	-0.13	-0.35	73.71%
164	CPJLD044	Has JSON-LD Car	1	0	-0.13	-0.25	0.66%
165	DD001	DomDetailer Facebook Comments	290	45	-0.13	-0.37	28.40%
166	CP060	Ahrefs Redirects	3,877	19	-0.13	-0.33	24.03%
167	CPJLD045	Has JSON-LD Casino	1	0	-0.13	-0.35	1.46%
168	CPJLDxKA	Number Of JSON-LD Entity References	4	0	-0.13	-0.37	71.67%
169	GD002	Google Exact Match Density	3	0	-0.13	-0.38	38.67%
170	CP409	Number of DoFollow External Links	47	15	-0.13	-0.32	71.01%
171	CP440	Number of NoFollow Links	71	7	-0.13	-0.32	81.06%
172	CP077	Search Result Domain Matches	1	0	-0.13	-0.38	39.91%
173	CP439	Number of NoFollow Externa Links	28	3	-0.13	-0.32	79.17%
174	CP133	Keywords in B Tags	361	4	-0.13	-0.37	74.44%
175	CP168	Leading Keywords in H3 Tags	9	1	-0.13	-0.35	81.79%
176	PAGE008	Is Store Page	1	0	-0.13	-0.41	64.24%
177	QS007	Number of Questions In H3 Tags	4	1	-0.13	-0.36	79.46%
178	CP485	Keywords in pages most used phrase	2	0	-0.13	-0.37	78.66%
179	CP347	Has US Phone Number	1	0	-0.13	-0.39	62.86%
180	CP108	Search Result Summary Length	302	146	-0.13	-0.24	60.82%
181	CP149	Keywords making whole H1 Tags	1	0	-0.13	-0.37	72.91%
182	CP104z	Search Result Has Publish Date	1	1	-0.13	-0.34	0.15%
183	CP034	Ahrefs Has Internal Links	1	1	-0.12	-0.40	26.88%
184	CP036	Ahrefs Has Linked Root Domains	1	1	-0.12	-0.40	26.80%
185	CP006	Ahrefs Edu Backlinks	12,734	70	-0.12	-0.32	19.08%
186	CP015	Ahrefs Gov Backlinks	577	12	-0.12	-0.37	10.05%
187	PAGE010	Number of Schema Products	19	0	-0.12	-0.40	32.56%
188	CP130	Keywords in Article Tags	1,415	19	-0.12	-0.37	73.42%
189	CP003	Ahrefs Canonical Backlinks	15	1	-0.12	-0.36	17.41%
190	CP030	Ahrefs Has Gov Backlinks	1	0	-0.12	-0.38	9.25%
191	CP319	Has Schema Markup	1	1	-0.12	-0.39	71.45%
192	CP022	Ahrefs Has External Links	1	1	-0.12	-0.39	26.07%
193	PAGE004	Is Purchase Page	1	1	-0.12	-0.39	67.88%
194	CP041	Ahrefs Has Redirects	1	0	-0.12	-0.38	21.49%
195	CP424	Number of HREF Lang Tags	15	2	-0.12	-0.32	75.53%
196	BYTES01	Bytes To First P Tag	88,021	55,526	-0.12	-0.37	68.32%
197	CP418	Number of Forms	16	2	-0.12	-0.33	72.54%
198	CP432	Number of JavaScript Includes	27	14	-0.12	-0.33	70.14%
199	CP355	Keywords in ID Attributes	353	2	-0.12	-0.34	80.48%
200	CPXR011	Keywords in Button Tags	547	1	-0.12	-0.34	81.43%

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