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Top SEO Factors - 2022-07-30      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-07-30 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	45	19	-0.36	-0.60	94.08%
2	CPZZZ100	Number of Top 100 Shared Factors Used	88	44	-0.35	-0.60	94.68%
3	CPZZZ	Number of Factors Used	222	129	-0.31	-0.59	93.18%
4	CPZZZ200	Number of Top 200 Shared Factors Used	149	82	-0.30	-0.57	91.68%
5	ENT000a	Number of Entities Used	80	26	-0.29	-0.64	74.89%
6	DD015	DomDetailer Moz PA	67	45	-0.26	-0.56	30.36%
7	CP470	Keywords in the HTML Tag	1,299	230	-0.26	-0.54	95.95%
8	CP005	Ahrefs Domain Rating	82	45	-0.25	-0.54	25.41%
9	CP059	Ahrefs Rank	47	18	-0.25	-0.51	14.09%
10	CP134	Keywords in Body Tag	1,084	203	-0.25	-0.54	95.35%
11	DD010	DomDetailer Majestic Referring Subnets	47,859	12,081	-0.24	-0.30	31.71%
12	DD013	DomDetailer Moz DA	81	42	-0.24	-0.52	30.13%
13	DD008	DomDetailer Majestic Referring Domains	1,441,494	264,781	-0.24	-0.30	31.93%
14	DD006	DomDetailer Majestic IPs	209,503	43,970	-0.24	-0.30	31.86%
15	ENT009	Entities in Title Tag	7	3	-0.24	-0.53	67.17%
16	CPX010	Keywords in Div Tags	718	130	-0.23	-0.52	92.50%
17	DD005	DomDetailer Majestic CF	61	36	-0.23	-0.53	31.11%
18	DD016	DomDetailer Moz Rank	8	4	-0.23	-0.52	29.31%
19	CP062	Ahrefs Referring Domains	3,327	101	-0.23	-0.32	29.91%
20	CP061	Ahrefs Referring Class C Addresses	1,408	60	-0.23	-0.33	29.99%
21	CP063	Ahrefs Referring IP Addresses	2,429	81	-0.23	-0.33	30.06%
22	DD007	DomDetailer Majestic Links	104,732,336	5,846,991	-0.23	-0.24	31.93%
23	DD012	DomDetailer Majestic TF	55	26	-0.22	-0.48	30.66%
24	CP161	Keywords in H1-H6 Tags	31	9	-0.22	-0.50	92.20%
25	DD014	DomDetailer Moz Links	53,203,116	2,789,322	-0.22	-0.29	31.71%
26	CP157	Keywords in H1, H2, and H3 Tags	29	8	-0.22	-0.50	92.65%
27	CP067	Ahrefs Text Backlinks	263,354	7,939	-0.22	-0.29	29.46%
28	CP002	Ahrefs Backlinks	263,751	8,070	-0.22	-0.29	29.54%
29	CP064	Ahrefs Referring Pages	263,751	8,070	-0.22	-0.29	29.54%
30	CP129	Keywords in A Tags	164	28	-0.22	-0.48	93.55%
31	ENT003	Entities in H2 Tags	29	8	-0.22	-0.50	71.96%
32	CP135	Body Tag Size Kilobytes	313	90	-0.21	-0.48	94.15%
33	CP054	Ahrefs NoFollow Backlinks	108,637	2,632	-0.21	-0.31	28.64%
34	CP465	Keywords in P Tags	162	37	-0.21	-0.49	92.73%
35	CP470a	Search Terms in the HTML Tag	447	22	-0.21	-0.46	85.83%
36	CP153	Keywords in H1 and H2 Tags	20	5	-0.21	-0.48	90.70%
37	CP458	Page Size Kilobytes	545	161	-0.21	-0.48	89.96%
38	CP004	Ahrefs Dofollow Backlinks	165,084	5,226	-0.21	-0.30	29.39%
39	ENT004	Entities in H3 Tags	33	7	-0.20	-0.50	72.79%
40	CP375	Keywords in LI Tags	76	19	-0.20	-0.46	92.88%
41	CP469	Keywords in Sentences	131	27	-0.20	-0.46	89.66%
42	CP097	Search Result Link Text Matches	3	1	-0.20	-0.48	79.91%
43	CP071	Search Result Display URL Matches	3	1	-0.20	-0.48	79.91%
44	CP475	Term Frequency	6	3	-0.20	-0.45	90.25%
45	DD002	DomDetailer Facebook Shares	7,228,020	-5,068,617	-0.20	-0.29	32.31%
46	CP465c	Keywords in script Tags	577	44	-0.20	-0.46	93.18%
47	CP127	Keywords in A Tag HREFs	307	53	-0.19	-0.43	91.15%
48	CPXX888	Number of HTML Tags	2,384	914	-0.19	-0.46	89.66%
49	CP134a	Search Terms in Body Tag	353	22	-0.19	-0.44	92.88%
50	CKWD001	Clean Keyword Density in the HTML Tag	11	4	-0.19	-0.46	81.41%
51	CP488	Keywords in pages top 10 most used phrases	6	2	-0.19	-0.49	83.66%
52	CP127b	Keywords in Unique A Tag HREFs	193	36	-0.19	-0.42	91.75%
53	CP165	Keywords in H2 Tags	20	3	-0.19	-0.45	91.68%
54	CP471	Keywords in Span Tags	80	11	-0.19	-0.44	91.75%
55	CP156	Leading Keywords in H1, H2, and H3 Tags	10	2	-0.19	-0.43	87.56%
56	CP160	Leading Keywords in H1-H6 Tags	11	2	-0.19	-0.43	89.13%
57	CP481	Keywords in Title Tag	5	2	-0.19	-0.45	76.91%
58	CP072	Search Result Document Matches	4	1	-0.19	-0.47	62.82%
59	CP492b	Unabridged Word Count	6,134	1,872	-0.19	-0.41	88.23%
60	CP999	Search Result Path Matches	5	1	-0.19	-0.45	75.11%
61	CP128	Keywords in Alt Attributes	70	7	-0.19	-0.44	89.73%
62	CP038	Ahrefs Has NoFollow Backlinks	1	1	-0.18	-0.49	27.14%
63	CP050	Ahrefs Internal Links	624	139	-0.18	-0.45	29.39%
64	CP045	Ahrefs Has Text Backlinks	1	1	-0.18	-0.49	28.71%
65	CP140	Clean Text Kilobytes	37	11	-0.18	-0.40	88.53%
66	CP487	Keywords in pages top 5 most used phrases	3	1	-0.18	-0.48	83.73%
67	CP425	Number of HTTPS Links	516	153	-0.18	-0.42	83.66%
68	ENT008	Entities in Meta Description Tag	10	3	-0.18	-0.46	63.42%
69	CP017	Ahrefs Has Backlinks	1	1	-0.18	-0.49	28.49%
70	CP492	Word Count	4,928	1,443	-0.18	-0.39	87.71%
71	CP159a	Search Terms in H1-H6 Tags	13	1	-0.18	-0.43	88.16%
72	ENT002	Entities in H1 Tags	15	2	-0.18	-0.43	61.84%
73	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.18	-0.48	28.34%
74	CP137	Keywords in the Canonical URL	8	2	-0.18	-0.44	83.13%
75	ENT001	Entities in HTML Tag	1,763	308	-0.18	-0.39	97.75%
76	ENT018	Entities in Sentences	619	105	-0.18	-0.39	97.75%
77	GD004	Google Density Exact Matches	66	3	-0.18	-0.42	68.37%
78	CP435	Number of Links	517	156	-0.17	-0.41	83.88%
79	GD001	Google Variation Density	15	3	-0.17	-0.44	77.89%
80	CP410	Number of DoFollow Links	509	150	-0.17	-0.41	83.66%
81	CP080	Search Result Has Exact Match Domain	1	0	-0.17	-0.44	9.75%
82	CP431	Number of Internal Links	509	139	-0.17	-0.40	85.16%
83	CP468	Number of Sentences	254	65	-0.17	-0.39	87.41%
84	CP484	Leading Keywords in Title Tag	1	0	-0.17	-0.48	73.91%
85	CP381	Keywords in Meta Descriptions	8	2	-0.17	-0.44	82.91%
86	CPX003	Keywords in Main Tags	348	57	-0.17	-0.46	88.23%
87	CP124a	Keywords in Absolute URLs	488	50	-0.17	-0.40	89.81%
88	CP169	Keywords in H3 Tags	26	3	-0.17	-0.41	89.36%
89	ENT013	Has Entities in H2 Tags	1	1	-0.17	-0.48	65.52%
90	CP113	Search Result URL Matches	5	1	-0.17	-0.41	80.58%
91	DD011	DomDetailer Majestic Referring .gov Links	21,745,351	3,290,245	-0.17	-0.28	29.09%
92	CP152	Keywords in H1 Tags	5	1	-0.16	-0.40	80.58%
93	CPXR24	Number of P Tags	145	39	-0.16	-0.40	85.23%
94	ENT010	Title Tag Has Entities	1	1	-0.16	-0.44	56.67%
95	CP151	Leading Keywords in H1 Tags	1	0	-0.16	-0.44	79.39%
96	CPXR018	Keywords in Nav Tags	228	23	-0.16	-0.39	87.71%
97	CP070	Ahrefs Word Count	3,789	1,507	-0.16	-0.39	11.54%
98	CP020	Ahrefs Has Domain Rating	1	1	-0.16	-0.46	21.74%
99	CPJLD086	Has JSON-LD FinancialProduct	1	0	-0.16	-0.52	2.40%
100	QS003	Number of Questions	102	7	-0.16	-0.35	83.81%
101	CP486	Keywords in pages top 3 most used phrases	2	1	-0.16	-0.44	82.68%
102	CPXR003	Number of Heading Tags	73	21	-0.16	-0.39	86.88%
103	ENT012	Has Entities in H1 Tags	1	1	-0.16	-0.46	57.35%
104	CP385	Keywords in Meta OpenGraph Content	4	1	-0.16	-0.42	73.99%
105	CP427	Number of Images with Alt Text	211	20	-0.16	-0.39	85.98%
106	CP426	Number of Images	221	29	-0.16	-0.37	85.53%
107	CP358	Inline Javascript Kilobytes	170	36	-0.16	-0.35	82.68%
108	CP483a	Search Terms in the Title Tag	1	0	-0.16	-0.41	79.76%
109	CP048	Ahrefs Image Backlinks	143,969	2,322	-0.16	-0.31	23.76%
110	CPJLDxSA	Number Of JSON-LD Types	85	9	-0.15	-0.40	82.98%
111	CP032	Ahrefs Has Image Backlinks	1	0	-0.15	-0.44	21.14%
112	CP469a	Search Terms in Sentences	34	2	-0.15	-0.38	87.11%
113	ENT005	Entities in H4 Tags	10	2	-0.15	-0.43	63.87%
114	CP377	Load Time Milliseconds	122,383	3,067	-0.15	-0.32	68.22%
115	CP052	Ahrefs Linked Root Domains	16	7	-0.15	-0.42	28.41%
116	CP383	Keywords in Meta OpenGraph Description	10	2	-0.15	-0.40	77.66%
117	LSI002	LSI Words in Sentences	4,490	602	-0.15	-0.33	97.83%
118	CP007	Ahrefs External Links	155	23	-0.15	-0.33	27.81%
119	CPX013	Keywords in Footer Tags	64	8	-0.15	-0.37	83.51%
120	ENT014	Has Entities in H3 Tags	1	1	-0.15	-0.45	63.79%
121	CP467	Keywords in Section Tags	105	19	-0.15	-0.41	86.88%
122	CP391	Number of Absolute URLs	478	151	-0.15	-0.38	84.33%
123	CP476	TF/IDF	1	1	-0.15	-0.44	79.16%
124	CP164	Leading Keywords in H2 Tags	4	1	-0.15	-0.39	85.38%
125	GD003	Google Density Variations	215	36	-0.15	-0.37	76.39%
126	CP056	Ahrefs Pages	6	2	-0.15	-0.33	26.09%
127	CP146	Keywords in the First 100 Words	28	7	-0.15	-0.38	75.26%
128	CPXR005	Number of H2 Tags	36	7	-0.15	-0.37	86.43%
129	CP477	Keywords in Title Attributes	75	7	-0.15	-0.37	83.96%
130	CP049	Ahrefs Images	93	23	-0.15	-0.39	10.57%
131	CP125	Keywords making whole A Tags	7	1	-0.15	-0.39	84.71%
132	CPXR006	Number of H3 Tags	22	8	-0.15	-0.36	84.71%
133	CP376	Keywords making whole LI Tags	7	1	-0.14	-0.40	83.43%
134	CP150a	Search Terms in H1 Tags	2	0	-0.14	-0.37	81.86%
135	CP109	Search Result Summary Text Matches	5	2	-0.14	-0.42	61.77%
136	QS004	Number of Questions In Headings	6	2	-0.14	-0.37	37.93%
137	CP374	Keywords in the last 100 words	18	4	-0.14	-0.36	77.21%
138	PAGE002	Is Inner Page	1	1	-0.14	-0.43	0.30%
139	CPJLD011	Has JSON-LD Answer	1	0	-0.14	-0.43	72.04%
140	CPJLD217	Has JSON-LD Question	1	0	-0.14	-0.43	72.49%
141	CP479	Title Has Sales Words	1	0	-0.14	-0.40	66.87%
142	CP057	Ahrefs Page Size	74,508	36,385	-0.14	-0.38	11.24%
143	CP413	Number of External Links	64	17	-0.14	-0.33	75.41%
144	CP472	Keywords making whole Span Tags	18	1	-0.14	-0.36	86.66%
145	PAGE001	Is Home Page	1	0	-0.14	-0.37	33.58%
146	CP126a	Search Terms in A Tags	84	3	-0.14	-0.34	86.06%
147	CP479ii	Title Has Sentiment Words	1	0	-0.14	-0.39	66.49%
148	CP150a2	Search Terms in H2 Tags	7	1	-0.14	-0.37	87.71%
149	CP356	Keywords in I Tags	62	7	-0.14	-0.39	80.66%
150	CP158	Keywords making whole H1-H6 Tags	3	0	-0.14	-0.38	74.29%
151	CP473	Keywords in Strong Tags	14	2	-0.14	-0.36	82.91%
152	QS012	Headings Has Question	1	0	-0.14	-0.42	74.51%
153	ENT011	Meta Description Tag Has Entities	1	1	-0.14	-0.42	55.85%
154	CP353	Head Size Kilobytes	139	47	-0.14	-0.34	79.24%
155	PAGE009	Number of Prices	323	38	-0.14	-0.32	77.96%
156	QS006	Number of Questions In H2 Tags	5	1	-0.14	-0.33	76.69%
157	CP381a	Search Terms in Meta Descriptions	2	0	-0.14	-0.35	82.91%
158	CP357	Inline CSS Kilobytes	238	33	-0.14	-0.36	79.16%
159	CP154	Keywords making whole H1, H2, and H3 Tags	2	0	-0.13	-0.37	74.36%
160	CPJLD045	Has JSON-LD Casino	1	0	-0.13	-0.36	1.42%
161	CP099	Search Result Number of Dirs in Path	3	2	-0.13	-0.37	64.84%
162	CP060	Ahrefs Redirects	3,877	21	-0.13	-0.34	22.79%
163	CPJLD044	Has JSON-LD Car	1	0	-0.13	-0.27	0.75%
164	GD002	Google Exact Match Density	3	0	-0.13	-0.39	38.01%
165	CP077	Search Result Domain Matches	1	0	-0.13	-0.38	41.00%
166	DD001	DomDetailer Facebook Comments	290	48	-0.13	-0.37	27.59%
167	CP451	Number of US Phone Numbers	76	6	-0.13	-0.31	77.96%
168	CPJLDxCB	Number Of Claimed Brands	15	1	-0.13	-0.36	74.74%
169	CP409	Number of DoFollow External Links	47	15	-0.13	-0.32	71.44%
170	CP440	Number of NoFollow Links	71	7	-0.13	-0.32	81.03%
171	LSI001	LSI Words in Title Tag	15	5	-0.13	-0.31	93.40%
172	CP168	Leading Keywords in H3 Tags	7	1	-0.13	-0.35	82.38%
173	QS007	Number of Questions In H3 Tags	4	1	-0.13	-0.36	79.09%
174	CP439	Number of NoFollow Externa Links	28	3	-0.13	-0.32	79.39%
175	CPJLDxKA	Number Of JSON-LD Entity References	4	0	-0.13	-0.37	72.11%
176	PAGE008	Is Store Page	1	0	-0.13	-0.40	65.29%
177	CP485	Keywords in pages most used phrase	1	0	-0.13	-0.37	78.56%
178	CP133	Keywords in B Tags	27	4	-0.13	-0.37	75.56%
179	CP015	Ahrefs Gov Backlinks	577	13	-0.13	-0.37	9.82%
180	CP030	Ahrefs Has Gov Backlinks	1	0	-0.13	-0.39	8.92%
181	PAGE004	Is Purchase Page	1	1	-0.13	-0.40	68.52%
182	CP104z	Search Result Has Publish Date	1	1	-0.13	-0.34	0.15%
183	CP130	Keywords in Article Tags	126	18	-0.12	-0.38	74.44%
184	CP006	Ahrefs Edu Backlinks	12,734	75	-0.12	-0.32	18.97%
185	CP034	Ahrefs Has Internal Links	1	1	-0.12	-0.40	25.19%
186	CP213	Has FavIcon	1	1	-0.12	-0.38	66.12%
187	CP036	Ahrefs Has Linked Root Domains	1	1	-0.12	-0.40	24.96%
188	CP432	Number of JavaScript Includes	28	14	-0.12	-0.33	70.31%
189	CP319	Has Schema Markup	1	1	-0.12	-0.39	71.81%
190	ENT015	Has Entities in H4 Tags	1	0	-0.12	-0.39	55.55%
191	CP041	Ahrefs Has Redirects	1	0	-0.12	-0.38	20.09%
192	PAGE010	Number of Schema Products	19	0	-0.12	-0.39	33.73%
193	CP444	Number of Social Accounts	4	1	-0.12	-0.33	68.74%
194	CP108	Search Result Summary Length	302	146	-0.12	-0.21	58.25%
195	CP347	Has US Phone Number	1	0	-0.12	-0.38	62.52%
196	CP418	Number of Forms	16	2	-0.12	-0.34	72.11%
197	CP355	Keywords in ID Attributes	22	1	-0.12	-0.34	81.48%
198	CP149	Keywords making whole H1 Tags	1	0	-0.12	-0.36	73.31%
199	CP313	Has Privacy Policy	1	1	-0.12	-0.37	71.96%
200	CP022	Ahrefs Has External Links	1	1	-0.12	-0.38	24.36%

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