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Top SEO Factors - 2022-07-23      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-07-23 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	45	19	-0.36	-0.61	93.99%
2	CPZZZ100	Number of Top 100 Shared Factors Used	88	44	-0.35	-0.62	94.73%
3	CPZZZ	Number of Factors Used	216	129	-0.31	-0.59	93.55%
4	CPZZZ200	Number of Top 200 Shared Factors Used	149	83	-0.30	-0.58	91.47%
5	ENT000a	Number of Entities Used	72	26	-0.29	-0.64	76.41%
6	DD015	DomDetailer Moz PA	68	44	-0.26	-0.56	31.90%
7	CP005	Ahrefs Domain Rating	82	45	-0.26	-0.56	26.63%
8	CP470	Keywords in the HTML Tag	56,285	300	-0.25	-0.53	95.62%
9	CP134	Keywords in Body Tag	40,609	256	-0.25	-0.54	94.73%
10	DD013	DomDetailer Moz DA	83	41	-0.25	-0.54	31.82%
11	DD010	DomDetailer Majestic Referring Subnets	68,896	11,620	-0.25	-0.30	33.61%
12	DD006	DomDetailer Majestic IPs	275,466	42,467	-0.24	-0.30	33.75%
13	DD008	DomDetailer Majestic Referring Domains	1,650,859	257,535	-0.24	-0.29	34.12%
14	CP059	Ahrefs Rank	47	18	-0.24	-0.49	13.95%
15	ENT009	Entities in Title Tag	7	3	-0.24	-0.53	68.40%
16	DD005	DomDetailer Majestic CF	64	35	-0.24	-0.54	32.94%
17	DD016	DomDetailer Moz Rank	8	4	-0.23	-0.53	31.08%
18	CPX010	Keywords in Div Tags	20,003	159	-0.23	-0.52	92.43%
19	DD007	DomDetailer Majestic Links	74,330,854	3,768,565	-0.23	-0.24	34.20%
20	CP061	Ahrefs Referring Class C Addresses	713	51	-0.23	-0.31	31.90%
21	CP063	Ahrefs Referring IP Addresses	971	66	-0.23	-0.31	31.97%
22	CP062	Ahrefs Referring Domains	1,306	81	-0.23	-0.30	32.05%
23	DD012	DomDetailer Majestic TF	56	25	-0.22	-0.49	32.72%
24	DD014	DomDetailer Moz Links	51,150,124	2,754,379	-0.22	-0.29	33.61%
25	CP161	Keywords in H1-H6 Tags	197	9	-0.22	-0.50	92.14%
26	CP157	Keywords in H1, H2, and H3 Tags	137	8	-0.22	-0.49	92.66%
27	CP129	Keywords in A Tags	2,862	30	-0.22	-0.47	92.80%
28	CP067	Ahrefs Text Backlinks	222,379	6,969	-0.21	-0.27	31.75%
29	CP465	Keywords in P Tags	2,331	40	-0.21	-0.49	92.43%
30	CP064	Ahrefs Referring Pages	222,382	7,060	-0.21	-0.27	31.82%
31	CP002	Ahrefs Backlinks	222,382	7,060	-0.21	-0.27	31.82%
32	ENT003	Entities in H2 Tags	33	8	-0.21	-0.49	73.74%
33	CP135	Body Tag Size Kilobytes	313	90	-0.21	-0.47	93.10%
34	CP054	Ahrefs NoFollow Backlinks	57,294	2,266	-0.21	-0.29	30.79%
35	CP458	Page Size Kilobytes	1,189	161	-0.21	-0.49	89.84%
36	CP153	Keywords in H1 and H2 Tags	74	5	-0.20	-0.47	90.88%
37	CP470a	Search Terms in the HTML Tag	398	21	-0.20	-0.45	86.28%
38	CP375	Keywords in LI Tags	1,156	21	-0.20	-0.46	92.51%
39	ENT004	Entities in H3 Tags	29	7	-0.20	-0.49	73.74%
40	CP469	Keywords in Sentences	2,204	30	-0.20	-0.47	89.69%
41	CP004	Ahrefs Dofollow Backlinks	165,084	4,656	-0.20	-0.28	31.60%
42	DD002	DomDetailer Facebook Shares	7,952,034	-4,374,867	-0.20	-0.31	33.23%
43	CKWD001	Clean Keyword Density in the HTML Tag	201	4	-0.20	-0.47	82.12%
44	CP475	Term Frequency	6	3	-0.20	-0.45	90.13%
45	CP465c	Keywords in script Tags	9,588	56	-0.19	-0.46	92.73%
46	CP097	Search Result Link Text Matches	14	1	-0.19	-0.47	79.15%
47	CP071	Search Result Display URL Matches	14	1	-0.19	-0.47	79.15%
48	CPXX888	Number of HTML Tags	3,125	915	-0.19	-0.46	89.99%
49	CP134a	Search Terms in Body Tag	322	21	-0.19	-0.44	91.77%
50	CP488	Keywords in pages top 10 most used phrases	21	2	-0.19	-0.49	84.64%
51	CP127	Keywords in A Tag HREFs	1,715	56	-0.19	-0.42	90.50%
52	CP165	Keywords in H2 Tags	66	4	-0.19	-0.45	91.47%
53	CP471	Keywords in Span Tags	407	12	-0.19	-0.44	91.47%
54	CP127b	Keywords in Unique A Tag HREFs	1,214	38	-0.19	-0.41	91.77%
55	CP045	Ahrefs Has Text Backlinks	1	1	-0.19	-0.50	30.79%
56	CP072	Search Result Document Matches	4	1	-0.19	-0.47	61.28%
57	CP050	Ahrefs Internal Links	624	134	-0.19	-0.44	31.90%
58	CP492b	Unabridged Word Count	6,134	1,850	-0.19	-0.41	88.65%
59	CP017	Ahrefs Has Backlinks	1	1	-0.18	-0.50	30.71%
60	CP487	Keywords in pages top 5 most used phrases	11	1	-0.18	-0.48	83.38%
61	CP038	Ahrefs Has NoFollow Backlinks	1	1	-0.18	-0.49	29.30%
62	CP481	Keywords in Title Tag	5	2	-0.18	-0.45	76.71%
63	CP128	Keywords in Alt Attributes	255	8	-0.18	-0.44	89.47%
64	CP156	Leading Keywords in H1, H2, and H3 Tags	17	2	-0.18	-0.43	88.58%
65	CP999	Search Result Path Matches	13	1	-0.18	-0.45	74.11%
66	CP140	Clean Text Kilobytes	48	11	-0.18	-0.41	88.80%
67	CP160	Leading Keywords in H1-H6 Tags	26	2	-0.18	-0.43	90.06%
68	ENT018	Entities in Sentences	619	112	-0.18	-0.40	97.33%
69	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.18	-0.49	30.56%
70	ENT001	Entities in HTML Tag	2,299	321	-0.18	-0.40	97.77%
71	CP425	Number of HTTPS Links	516	152	-0.18	-0.42	82.86%
72	CP159a	Search Terms in H1-H6 Tags	12	1	-0.18	-0.42	86.94%
73	ENT002	Entities in H1 Tags	18	2	-0.18	-0.43	62.91%
74	ENT008	Entities in Meta Description Tag	10	3	-0.18	-0.46	64.24%
75	CP492	Word Count	4,928	1,445	-0.18	-0.39	88.20%
76	GD004	Google Density Exact Matches	36	3	-0.18	-0.43	66.32%
77	CP435	Number of Links	517	156	-0.17	-0.41	83.46%
78	GD001	Google Variation Density	375	3	-0.17	-0.44	77.52%
79	CP137	Keywords in the Canonical URL	43	2	-0.17	-0.44	82.49%
80	CP431	Number of Internal Links	509	139	-0.17	-0.40	84.27%
81	CP410	Number of DoFollow Links	509	149	-0.17	-0.41	83.01%
82	CP468	Number of Sentences	254	65	-0.17	-0.39	87.31%
83	CP381	Keywords in Meta Descriptions	43	2	-0.17	-0.43	82.64%
84	CP484	Leading Keywords in Title Tag	1	0	-0.17	-0.47	75.15%
85	DD011	DomDetailer Majestic Referring .gov Links	24,741,423	3,178,066	-0.17	-0.29	30.86%
86	CPX003	Keywords in Main Tags	9,641	66	-0.17	-0.46	87.76%
87	ENT013	Has Entities in H2 Tags	1	1	-0.17	-0.48	66.69%
88	CP169	Keywords in H3 Tags	75	3	-0.17	-0.41	89.61%
89	CP020	Ahrefs Has Domain Rating	1	1	-0.17	-0.47	23.00%
90	CPJLD086	Has JSON-LD FinancialProduct	1	0	-0.17	-0.54	2.37%
91	CP113	Search Result URL Matches	22	1	-0.16	-0.41	80.19%
92	CP124a	Keywords in Absolute URLs	2,805	52	-0.16	-0.39	89.02%
93	CP080	Search Result Has Exact Match Domain	1	0	-0.16	-0.43	10.39%
94	CP152	Keywords in H1 Tags	15	1	-0.16	-0.39	79.75%
95	QS003	Number of Questions	102	7	-0.16	-0.34	83.75%
96	CP486	Keywords in pages top 3 most used phrases	6	1	-0.16	-0.44	83.53%
97	CP151	Leading Keywords in H1 Tags	1	0	-0.16	-0.43	79.38%
98	ENT010	Title Tag Has Entities	1	1	-0.16	-0.44	57.42%
99	CPXR24	Number of P Tags	145	39	-0.16	-0.40	85.01%
100	LSI002	LSI Words in Sentences	4,490	633	-0.16	-0.35	97.70%
101	CP070	Ahrefs Word Count	3,789	1,464	-0.16	-0.38	10.39%
102	CPXR018	Keywords in Nav Tags	4,159	27	-0.16	-0.38	86.35%
103	CPXR003	Number of Heading Tags	73	21	-0.16	-0.40	86.13%
104	CP052	Ahrefs Linked Root Domains	16	6	-0.16	-0.43	30.86%
105	CP469a	Search Terms in Sentences	27	2	-0.16	-0.39	86.87%
106	CP426	Number of Images	221	30	-0.16	-0.37	84.20%
107	ENT012	Has Entities in H1 Tags	1	1	-0.16	-0.46	58.31%
108	CP427	Number of Images with Alt Text	211	20	-0.16	-0.39	85.91%
109	CP467	Keywords in Section Tags	905	20	-0.16	-0.43	87.76%
110	CP007	Ahrefs External Links	155	21	-0.15	-0.34	30.04%
111	CP358	Inline Javascript Kilobytes	331	35	-0.15	-0.35	81.75%
112	CP483a	Search Terms in the Title Tag	1	0	-0.15	-0.41	80.19%
113	CP385	Keywords in Meta OpenGraph Content	4	1	-0.15	-0.41	72.92%
114	CPJLDxSA	Number Of JSON-LD Types	85	9	-0.15	-0.39	84.12%
115	CP476	TF/IDF	1	1	-0.15	-0.45	78.56%
116	CP383	Keywords in Meta OpenGraph Description	36	2	-0.15	-0.40	76.78%
117	CP377	Load Time Milliseconds	122,383	2,800	-0.15	-0.32	69.44%
118	ENT005	Entities in H4 Tags	18	2	-0.15	-0.43	64.69%
119	CP146	Keywords in the First 100 Words	201	8	-0.15	-0.38	75.15%
120	CPX013	Keywords in Footer Tags	1,846	11	-0.15	-0.36	81.60%
121	CP391	Number of Absolute URLs	478	151	-0.15	-0.38	83.98%
122	CP164	Leading Keywords in H2 Tags	7	1	-0.15	-0.39	86.13%
123	CP049	Ahrefs Images	93	23	-0.15	-0.38	9.20%
124	CP048	Ahrefs Image Backlinks	143,969	1,767	-0.15	-0.31	25.30%
125	GD003	Google Density Variations	5,756	40	-0.15	-0.37	74.85%
126	CP032	Ahrefs Has Image Backlinks	1	0	-0.15	-0.42	22.48%
127	ENT014	Has Entities in H3 Tags	1	1	-0.15	-0.45	64.91%
128	CP056	Ahrefs Pages	6	2	-0.15	-0.32	27.97%
129	CP109	Search Result Summary Text Matches	46	2	-0.15	-0.43	64.76%
130	CPXR005	Number of H2 Tags	36	7	-0.15	-0.36	86.72%
131	CPXR006	Number of H3 Tags	22	8	-0.15	-0.36	83.90%
132	CPJLD011	Has JSON-LD Answer	1	0	-0.15	-0.44	72.70%
133	PAGE002	Is Inner Page	1	1	-0.15	-0.43	0.22%
134	CPJLD217	Has JSON-LD Question	1	0	-0.14	-0.44	73.07%
135	CP057	Ahrefs Page Size	73,032	36,219	-0.14	-0.39	10.01%
136	CP125	Keywords making whole A Tags	7	1	-0.14	-0.39	83.75%
137	CP376	Keywords making whole LI Tags	7	1	-0.14	-0.40	82.27%
138	QS004	Number of Questions In Headings	6	1	-0.14	-0.36	39.24%
139	CP479	Title Has Sales Words	1	0	-0.14	-0.40	67.95%
140	CP479ii	Title Has Sentiment Words	1	0	-0.14	-0.40	67.43%
141	CP374	Keywords in the last 100 words	200	4	-0.14	-0.36	75.96%
142	CP472	Keywords making whole Span Tags	10	1	-0.14	-0.36	86.42%
143	CP477	Keywords in Title Attributes	437	7	-0.14	-0.36	83.53%
144	CP150a	Search Terms in H1 Tags	1	0	-0.14	-0.36	81.53%
145	CP381a	Search Terms in Meta Descriptions	2	0	-0.14	-0.36	81.97%
146	QS006	Number of Questions In H2 Tags	3	1	-0.14	-0.33	76.34%
147	QS012	Headings Has Question	1	0	-0.14	-0.43	73.89%
148	CP451	Number of US Phone Numbers	76	6	-0.14	-0.33	78.64%
149	PAGE001	Is Home Page	1	0	-0.14	-0.37	32.12%
150	CP150a2	Search Terms in H2 Tags	6	1	-0.14	-0.37	86.80%
151	LSI001	LSI Words in Title Tag	15	5	-0.14	-0.33	93.25%
152	CP473	Keywords in Strong Tags	81	2	-0.14	-0.36	82.27%
153	CP158	Keywords making whole H1-H6 Tags	3	0	-0.14	-0.38	75.45%
154	CP126a	Search Terms in A Tags	54	3	-0.14	-0.34	85.68%
155	CP413	Number of External Links	64	17	-0.14	-0.33	75.96%
156	CP353	Head Size Kilobytes	139	47	-0.14	-0.34	79.82%
157	CP357	Inline CSS Kilobytes	414	34	-0.14	-0.37	79.90%
158	PAGE009	Number of Prices	507	38	-0.14	-0.32	76.93%
159	ENT011	Meta Description Tag Has Entities	1	1	-0.14	-0.42	56.60%
160	CP356	Keywords in I Tags	405	8	-0.14	-0.39	79.60%
161	CP154	Keywords making whole H1, H2, and H3 Tags	1	0	-0.13	-0.37	75.07%
162	CP099	Search Result Number of Dirs in Path	3	2	-0.13	-0.36	65.88%
163	DD001	DomDetailer Facebook Comments	282	47	-0.13	-0.37	30.04%
164	CPJLDxCB	Number Of Claimed Brands	15	1	-0.13	-0.35	73.96%
165	CPJLDxKA	Number Of JSON-LD Entity References	4	0	-0.13	-0.37	70.85%
166	CP347	Has US Phone Number	1	0	-0.13	-0.41	62.76%
167	CP440	Number of NoFollow Links	71	7	-0.13	-0.33	80.27%
168	CP485	Keywords in pages most used phrase	2	0	-0.13	-0.38	77.89%
169	CP439	Number of NoFollow Externa Links	28	3	-0.13	-0.33	79.67%
170	GD002	Google Exact Match Density	2	0	-0.13	-0.38	38.80%
171	CPJLD045	Has JSON-LD Casino	1	0	-0.13	-0.35	1.41%
172	CP168	Leading Keywords in H3 Tags	9	1	-0.13	-0.36	81.31%
173	CPJLD068	Has JSON-LD Dentist	1	0	-0.13	-0.41	2.00%
174	CP409	Number of DoFollow External Links	43	14	-0.13	-0.31	71.59%
175	CP108	Search Result Summary Length	302	147	-0.13	-0.26	64.39%
176	CP133	Keywords in B Tags	361	4	-0.13	-0.37	74.04%
177	CP077	Search Result Domain Matches	5	0	-0.13	-0.38	41.02%
178	QS007	Number of Questions In H3 Tags	4	1	-0.13	-0.35	79.67%
179	CP060	Ahrefs Redirects	3,877	17	-0.13	-0.32	24.48%
180	CP034	Ahrefs Has Internal Links	1	1	-0.13	-0.40	27.37%
181	CP104z	Search Result Has Publish Date	1	1	-0.13	-0.34	0.15%
182	PAGE008	Is Store Page	1	0	-0.12	-0.40	62.98%
183	CP022	Ahrefs Has External Links	1	1	-0.12	-0.39	26.19%
184	CP015	Ahrefs Gov Backlinks	1,410	38	-0.12	-0.37	9.87%
185	CP036	Ahrefs Has Linked Root Domains	1	1	-0.12	-0.40	27.37%
186	CP033	Ahrefs Has Images	1	1	-0.12	-0.39	8.01%
187	CP149	Keywords making whole H1 Tags	1	0	-0.12	-0.37	73.22%
188	CPJLD114	Has JSON-LD HowToDirection	1	0	-0.12	-0.38	4.60%
189	CP130	Keywords in Article Tags	1,415	19	-0.12	-0.37	72.85%
190	CP030	Ahrefs Has Gov Backlinks	1	0	-0.12	-0.39	9.20%
191	CP319	Has Schema Markup	1	1	-0.12	-0.38	71.59%
192	CP479b	Title Has Year	1	0	-0.12	-0.35	70.92%
193	PAGE004	Is Purchase Page	1	1	-0.12	-0.39	66.77%
194	PAGE010	Number of Schema Products	19	0	-0.12	-0.39	30.86%
195	CP355	Keywords in ID Attributes	353	2	-0.12	-0.34	79.90%
196	CP424	Number of HREF Lang Tags	11	2	-0.12	-0.32	75.89%
197	CP003	Ahrefs Canonical Backlinks	11	1	-0.12	-0.35	17.58%
198	CPXR011	Keywords in Button Tags	547	1	-0.12	-0.34	81.31%
199	CP006	Ahrefs Edu Backlinks	12,734	53	-0.12	-0.31	19.51%
200	CPJLD119	Has JSON-LD HowToTool	1	0	-0.12	-0.37	4.15%

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