Top SEO Factors




Top SEO Factors - 2022-07-22      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords

Any of the keyword variations, including the exact match, Google makes bold in the search results.

Search Terms

The exact match search terms you used in Google.

Entities

Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.

LSI Words

An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.

Search Result

If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.

#1 Max Column

The maximum measurement found in the #1 position in Google.

Page 1 Avg Column

The average page 1 average across thousands of keywords in Google.

Keywords Column

The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference


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Top SEO Factors - 2022-07-22 - View Factors By Date
OrdinalFactor IDName#1 MaxPage 1 AvgCorrelationCorrelation By PageKeywords
1CPZZZ50Number of Top 50 Shared Factors Used4519-0.36-0.6094.03%
2CPZZZ100Number of Top 100 Shared Factors Used8844-0.35-0.6294.78%
3CPZZZNumber of Factors Used216129-0.31-0.5993.81%
4CPZZZ200Number of Top 200 Shared Factors Used14983-0.30-0.5891.42%
5ENT000aNumber of Entities Used7226-0.29-0.6476.49%
6DD015DomDetailer Moz PA6844-0.26-0.5631.79%
7CP005Ahrefs Domain Rating8245-0.26-0.5527.01%
8CP470Keywords in the HTML Tag56,285300-0.25-0.5395.67%
9DD013DomDetailer Moz DA8341-0.25-0.5431.72%
10CP134Keywords in Body Tag40,609256-0.25-0.5494.85%
11DD010DomDetailer Majestic Referring Subnets68,89611,379-0.25-0.3033.43%
12DD006DomDetailer Majestic IPs275,46641,514-0.25-0.2933.58%
13DD008DomDetailer Majestic Referring Domains1,650,859250,785-0.24-0.2933.96%
14DD005DomDetailer Majestic CF6435-0.24-0.5432.84%
15ENT009Entities in Title Tag73-0.24-0.5368.51%
16DD016DomDetailer Moz Rank84-0.24-0.5330.97%
17CP059Ahrefs Rank4718-0.24-0.4914.25%
18CPX010Keywords in Div Tags20,003159-0.23-0.5292.46%
19DD007DomDetailer Majestic Links74,330,8543,997,666-0.23-0.2434.18%
20CP061Ahrefs Referring Class C Addresses71351-0.23-0.3132.01%
21CP063Ahrefs Referring IP Addresses97166-0.23-0.3132.09%
22DD012DomDetailer Majestic TF5625-0.23-0.4932.69%
23CP062Ahrefs Referring Domains1,30681-0.23-0.3032.16%
24DD014DomDetailer Moz Links51,150,1242,915,481-0.22-0.3033.36%
25CP161Keywords in H1-H6 Tags1979-0.22-0.5092.31%
26CP157Keywords in H1, H2, and H3 Tags1378-0.22-0.4992.84%
27CP129Keywords in A Tags2,86230-0.22-0.4792.76%
28CP465Keywords in P Tags2,33140-0.21-0.4992.61%
29CP067Ahrefs Text Backlinks222,3796,968-0.21-0.2731.87%
30CP064Ahrefs Referring Pages222,3827,059-0.21-0.2731.94%
31CP002Ahrefs Backlinks222,3827,059-0.21-0.2731.94%
32ENT003Entities in H2 Tags338-0.21-0.4873.73%
33CP135Body Tag Size Kilobytes31390-0.21-0.4793.28%
34CP458Page Size Kilobytes1,189161-0.21-0.4989.85%
35CP054Ahrefs NoFollow Backlinks57,2942,266-0.21-0.3030.90%
36CP153Keywords in H1 and H2 Tags745-0.20-0.4791.34%
37CP470aSearch Terms in the HTML Tag39821-0.20-0.4586.64%
38CP375Keywords in LI Tags1,15621-0.20-0.4692.46%
39CP469Keywords in Sentences2,20430-0.20-0.4789.93%
40ENT004Entities in H3 Tags297-0.20-0.4873.88%
41DD002DomDetailer Facebook Shares7,952,034-4,165,774-0.20-0.3132.99%
42CP004Ahrefs Dofollow Backlinks165,0844,654-0.20-0.2931.72%
43CP475Term Frequency63-0.20-0.4589.93%
44CKWD001Clean Keyword Density in the HTML Tag2014-0.20-0.4781.72%
45CP465cKeywords in script Tags9,58856-0.19-0.4592.69%
46CP071Search Result Display URL Matches141-0.19-0.4779.10%
47CPXX888Number of HTML Tags3,125914-0.19-0.4690.15%
48CP097Search Result Link Text Matches141-0.19-0.4779.18%
49CP134aSearch Terms in Body Tag32221-0.19-0.4491.72%
50CP127Keywords in A Tag HREFs1,71555-0.19-0.4290.30%
51CP165Keywords in H2 Tags664-0.19-0.4591.72%
52CP488Keywords in pages top 10 most used phrases212-0.19-0.4884.63%
53CP471Keywords in Span Tags40712-0.19-0.4491.42%
54CP072Search Result Document Matches41-0.19-0.4861.04%
55CP045Ahrefs Has Text Backlinks11-0.19-0.5030.90%
56CP127bKeywords in Unique A Tag HREFs1,21438-0.19-0.4191.57%
57CP050Ahrefs Internal Links624135-0.19-0.4432.01%
58CP492bUnabridged Word Count6,1341,841-0.18-0.4189.03%
59CP017Ahrefs Has Backlinks11-0.18-0.4930.82%
60CP128Keywords in Alt Attributes2558-0.18-0.4489.63%
61CP481Keywords in Title Tag52-0.18-0.4576.64%
62CP038Ahrefs Has NoFollow Backlinks11-0.18-0.4929.33%
63CP140Clean Text Kilobytes4811-0.18-0.4189.18%
64CP156Leading Keywords in H1, H2, and H3 Tags172-0.18-0.4388.58%
65CP487Keywords in pages top 5 most used phrases111-0.18-0.4883.51%
66CP999Search Result Path Matches131-0.18-0.4574.10%
67CP019Ahrefs Has DoFollow Backlinks11-0.18-0.4930.60%
68CP160Leading Keywords in H1-H6 Tags262-0.18-0.4290.07%
69ENT018Entities in Sentences619112-0.18-0.4097.31%
70ENT001Entities in HTML Tag2,299320-0.18-0.4097.76%
71CP159aSearch Terms in H1-H6 Tags121-0.18-0.4287.01%
72CP425Number of HTTPS Links516152-0.18-0.4283.28%
73ENT002Entities in H1 Tags182-0.18-0.4363.13%
74GD004Google Density Exact Matches363-0.18-0.4366.79%
75CP492Word Count4,9281,442-0.18-0.3988.58%
76ENT008Entities in Meta Description Tag103-0.18-0.4664.55%
77CP435Number of Links517155-0.17-0.4183.73%
78CP431Number of Internal Links509138-0.17-0.4084.40%
79CP410Number of DoFollow Links509149-0.17-0.4083.28%
80GD001Google Variation Density3753-0.17-0.4377.16%
81CP137Keywords in the Canonical URL432-0.17-0.4382.69%
82DD011DomDetailer Majestic Referring .gov Links24,741,4233,110,971-0.17-0.2930.60%
83CP381Keywords in Meta Descriptions432-0.17-0.4382.54%
84CP468Number of Sentences25465-0.17-0.3988.13%
85CP484Leading Keywords in Title Tag10-0.17-0.4775.07%
86CPJLD086Has JSON-LD FinancialProduct10-0.17-0.542.46%
87ENT013Has Entities in H2 Tags11-0.17-0.4866.64%
88CPX003Keywords in Main Tags9,64166-0.17-0.4587.84%
89CP169Keywords in H3 Tags753-0.17-0.4089.70%
90CP113Search Result URL Matches221-0.16-0.4080.22%
91CP020Ahrefs Has Domain Rating11-0.16-0.4623.13%
92CP124aKeywords in Absolute URLs2,80552-0.16-0.3889.25%
93QS003Number of Questions1027-0.16-0.3483.81%
94CP152Keywords in H1 Tags151-0.16-0.3979.85%
95CP151Leading Keywords in H1 Tags10-0.16-0.4379.33%
96LSI002LSI Words in Sentences4,490638-0.16-0.3697.69%
97CPXR24Number of P Tags14539-0.16-0.4085.37%
98CPXR018Keywords in Nav Tags4,15926-0.16-0.3886.27%
99CP486Keywords in pages top 3 most used phrases61-0.16-0.4483.73%
100ENT010Title Tag Has Entities11-0.16-0.4357.46%
101CP070Ahrefs Word Count3,7891,448-0.16-0.3810.30%
102CP080Search Result Has Exact Match Domain10-0.16-0.4310.30%
103CPXR003Number of Heading Tags7321-0.16-0.3986.34%
104CP469aSearch Terms in Sentences272-0.16-0.3986.87%
105CP052Ahrefs Linked Root Domains166-0.16-0.4330.97%
106CP426Number of Images22130-0.16-0.3784.48%
107CP427Number of Images with Alt Text21120-0.16-0.3986.34%
108ENT012Has Entities in H1 Tags11-0.16-0.4658.73%
109CP467Keywords in Section Tags90520-0.16-0.4388.13%
110CP007Ahrefs External Links15521-0.15-0.3430.22%
111CP358Inline Javascript Kilobytes33135-0.15-0.3581.64%
112CP377Load Time Milliseconds122,3832,824-0.15-0.3368.88%
113CP385Keywords in Meta OpenGraph Content41-0.15-0.4173.28%
114CP483aSearch Terms in the Title Tag10-0.15-0.4080.52%
115CP476TF/IDF11-0.15-0.4578.73%
116CP383Keywords in Meta OpenGraph Description362-0.15-0.4076.57%
117ENT005Entities in H4 Tags182-0.15-0.4364.70%
118CPJLDxSANumber Of JSON-LD Types859-0.15-0.3984.33%
119CPX013Keywords in Footer Tags1,84611-0.15-0.3681.72%
120CP048Ahrefs Image Backlinks143,9691,768-0.15-0.3125.37%
121CP391Number of Absolute URLs478151-0.15-0.3884.03%
122CP049Ahrefs Images9323-0.15-0.389.10%
123CP032Ahrefs Has Image Backlinks10-0.15-0.4222.61%
124CP164Leading Keywords in H2 Tags71-0.15-0.3886.27%
125GD003Google Density Variations5,75640-0.15-0.3774.85%
126ENT014Has Entities in H3 Tags11-0.15-0.4465.00%
127CP146Keywords in the First 100 Words2018-0.15-0.3875.22%
128CP056Ahrefs Pages62-0.15-0.3228.06%
129CP109Search Result Summary Text Matches462-0.15-0.4365.07%
130CPXR005Number of H2 Tags367-0.15-0.3686.94%
131CPJLD011Has JSON-LD Answer10-0.15-0.4472.91%
132CPXR006Number of H3 Tags228-0.15-0.3684.10%
133PAGE002Is Inner Page11-0.15-0.430.22%
134CPJLD217Has JSON-LD Question10-0.14-0.4473.28%
135CP057Ahrefs Page Size73,03236,011-0.14-0.3910.00%
136CP125Keywords making whole A Tags81-0.14-0.3983.81%
137CP376Keywords making whole LI Tags71-0.14-0.4082.39%
138QS006Number of Questions In H2 Tags31-0.14-0.3376.64%
139CP381aSearch Terms in Meta Descriptions20-0.14-0.3682.01%
140CP150aSearch Terms in H1 Tags10-0.14-0.3681.64%
141CP477Keywords in Title Attributes4377-0.14-0.3683.51%
142CP451Number of US Phone Numbers766-0.14-0.3378.28%
143QS004Number of Questions In Headings61-0.14-0.3639.48%
144CP479Title Has Sales Words10-0.14-0.3968.21%
145QS012Headings Has Question10-0.14-0.4374.25%
146CP472Keywords making whole Span Tags101-0.14-0.3686.19%
147PAGE001Is Home Page10-0.14-0.3732.24%
148CP479iiTitle Has Sentiment Words10-0.14-0.3967.69%
149CP150a2Search Terms in H2 Tags61-0.14-0.3787.09%
150CP374Keywords in the last 100 words2004-0.14-0.3576.12%
151LSI001LSI Words in Title Tag155-0.14-0.3393.36%
152CP126aSearch Terms in A Tags543-0.14-0.3485.97%
153CP473Keywords in Strong Tags812-0.14-0.3682.31%
154CP158Keywords making whole H1-H6 Tags40-0.14-0.3775.22%
155CP413Number of External Links6417-0.14-0.3276.34%
156CP353Head Size Kilobytes13947-0.14-0.3479.78%
157CP357Inline CSS Kilobytes41434-0.14-0.3780.07%
158PAGE009Number of Prices50738-0.14-0.3276.57%
159CP356Keywords in I Tags4058-0.14-0.3979.85%
160ENT011Meta Description Tag Has Entities11-0.14-0.4257.16%
161CPJLD068Has JSON-LD Dentist10-0.13-0.412.24%
162CP099Search Result Number of Dirs in Path32-0.13-0.3765.75%
163CP154Keywords making whole H1, H2, and H3 Tags40-0.13-0.3774.85%
164DD001DomDetailer Facebook Comments28045-0.13-0.3729.48%
165CPJLDxCBNumber Of Claimed Brands151-0.13-0.3574.25%
166CP347Has US Phone Number10-0.13-0.4163.06%
167CPJLDxKANumber Of JSON-LD Entity References40-0.13-0.3771.27%
168CP440Number of NoFollow Links717-0.13-0.3379.70%
169CP108Search Result Summary Length302147-0.13-0.2664.70%
170CP439Number of NoFollow Externa Links283-0.13-0.3379.63%
171CP409Number of DoFollow External Links4314-0.13-0.3171.57%
172GD002Google Exact Match Density20-0.13-0.3838.88%
173CP485Keywords in pages most used phrase20-0.13-0.3877.91%
174CP168Leading Keywords in H3 Tags91-0.13-0.3581.42%
175CP133Keywords in B Tags3614-0.13-0.3774.33%
176QS007Number of Questions In H3 Tags41-0.13-0.3579.78%
177CP077Search Result Domain Matches50-0.13-0.3840.97%
178CP034Ahrefs Has Internal Links11-0.13-0.4027.39%
179CP060Ahrefs Redirects3,87717-0.13-0.3224.78%
180CPJLD045Has JSON-LD Casino10-0.13-0.341.42%
181CP104zSearch Result Has Publish Date11-0.13-0.340.15%
182CP036Ahrefs Has Linked Root Domains11-0.12-0.4027.39%
183CP022Ahrefs Has External Links11-0.12-0.3926.27%
184PAGE008Is Store Page10-0.12-0.4063.28%
185CP015Ahrefs Gov Backlinks1,41038-0.12-0.379.85%
186CP149Keywords making whole H1 Tags10-0.12-0.3773.06%
187CP130Keywords in Article Tags1,41519-0.12-0.3773.28%
188CP033Ahrefs Has Images11-0.12-0.387.91%
189CP030Ahrefs Has Gov Backlinks10-0.12-0.399.10%
190CPJLD114Has JSON-LD HowToDirection10-0.12-0.374.70%
191PAGE004Is Purchase Page11-0.12-0.3966.49%
192PAGE010Number of Schema Products190-0.12-0.3930.30%
193CP424Number of HREF Lang Tags102-0.12-0.3275.52%
194CP003Ahrefs Canonical Backlinks111-0.12-0.3617.69%
195CP479bTitle Has Year10-0.12-0.3571.64%
196CP006Ahrefs Edu Backlinks12,73455-0.12-0.3219.70%
197CP319Has Schema Markup11-0.12-0.3871.72%
198CPJLD119Has JSON-LD HowToTool10-0.12-0.374.18%
199BYTES01Bytes To First P Tag88,02155,259-0.12-0.3768.43%
200CP355Keywords in ID Attributes3532-0.12-0.3480.30%


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