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Top SEO Factors - 2022-07-24      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-07-24 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	45	19	-0.36	-0.61	93.77%
2	CPZZZ100	Number of Top 100 Shared Factors Used	88	44	-0.35	-0.61	94.60%
3	CPZZZ	Number of Factors Used	216	129	-0.31	-0.59	93.25%
4	CPZZZ200	Number of Top 200 Shared Factors Used	149	82	-0.30	-0.58	91.37%
5	ENT000a	Number of Entities Used	72	26	-0.29	-0.64	75.77%
6	DD015	DomDetailer Moz PA	68	44	-0.26	-0.56	31.88%
7	CP005	Ahrefs Domain Rating	82	45	-0.26	-0.55	26.63%
8	CP470	Keywords in the HTML Tag	56,285	302	-0.25	-0.53	96.10%
9	CP134	Keywords in Body Tag	40,609	258	-0.25	-0.54	95.20%
10	DD013	DomDetailer Moz DA	83	41	-0.25	-0.54	31.81%
11	DD010	DomDetailer Majestic Referring Subnets	68,896	11,526	-0.25	-0.31	33.38%
12	DD006	DomDetailer Majestic IPs	275,466	42,095	-0.25	-0.30	33.53%
13	DD008	DomDetailer Majestic Referring Domains	1,650,859	254,810	-0.24	-0.30	33.83%
14	ENT009	Entities in Title Tag	7	3	-0.24	-0.53	67.52%
15	CP059	Ahrefs Rank	47	18	-0.24	-0.49	13.65%
16	DD005	DomDetailer Majestic CF	64	35	-0.24	-0.54	32.78%
17	DD016	DomDetailer Moz Rank	8	4	-0.23	-0.53	31.13%
18	CPX010	Keywords in Div Tags	20,003	160	-0.23	-0.51	92.65%
19	DD007	DomDetailer Majestic Links	74,330,854	3,455,352	-0.23	-0.25	34.06%
20	CP061	Ahrefs Referring Class C Addresses	713	51	-0.23	-0.31	31.81%
21	CP063	Ahrefs Referring IP Addresses	971	67	-0.23	-0.31	31.88%
22	DD012	DomDetailer Majestic TF	56	25	-0.23	-0.49	32.48%
23	CP062	Ahrefs Referring Domains	1,306	82	-0.22	-0.30	31.96%
24	DD014	DomDetailer Moz Links	51,150,124	2,759,849	-0.22	-0.29	33.53%
25	CP161	Keywords in H1-H6 Tags	197	9	-0.22	-0.50	92.20%
26	CP157	Keywords in H1, H2, and H3 Tags	137	8	-0.22	-0.49	92.72%
27	CP129	Keywords in A Tags	2,862	31	-0.22	-0.47	93.25%
28	CP067	Ahrefs Text Backlinks	222,379	7,129	-0.21	-0.27	31.66%
29	CP465	Keywords in P Tags	2,331	40	-0.21	-0.49	92.65%
30	ENT003	Entities in H2 Tags	33	8	-0.21	-0.49	73.07%
31	CP064	Ahrefs Referring Pages	222,382	7,221	-0.21	-0.27	31.73%
32	CP002	Ahrefs Backlinks	222,382	7,221	-0.21	-0.27	31.73%
33	CP135	Body Tag Size Kilobytes	313	91	-0.21	-0.47	93.32%
34	CP458	Page Size Kilobytes	1,189	163	-0.21	-0.49	90.25%
35	CP054	Ahrefs NoFollow Backlinks	57,294	2,314	-0.21	-0.29	30.68%
36	CP153	Keywords in H1 and H2 Tags	74	5	-0.20	-0.47	90.77%
37	CP470a	Search Terms in the HTML Tag	398	21	-0.20	-0.45	86.27%
38	CP375	Keywords in LI Tags	1,156	21	-0.20	-0.46	92.80%
39	ENT004	Entities in H3 Tags	29	7	-0.20	-0.49	73.14%
40	CP004	Ahrefs Dofollow Backlinks	165,084	4,769	-0.20	-0.28	31.51%
41	CP469	Keywords in Sentences	2,204	30	-0.20	-0.46	89.42%
42	DD002	DomDetailer Facebook Shares	7,659,592	-4,250,317	-0.20	-0.31	33.23%
43	CKWD001	Clean Keyword Density in the HTML Tag	201	4	-0.20	-0.47	81.85%
44	CP097	Search Result Link Text Matches	14	1	-0.20	-0.47	79.22%
45	CP071	Search Result Display URL Matches	14	1	-0.20	-0.47	79.22%
46	CP475	Term Frequency	6	3	-0.20	-0.45	90.62%
47	CPXX888	Number of HTML Tags	3,125	926	-0.19	-0.46	90.25%
48	CP465c	Keywords in script Tags	9,588	57	-0.19	-0.46	93.02%
49	CP127	Keywords in A Tag HREFs	1,715	56	-0.19	-0.42	90.77%
50	CP488	Keywords in pages top 10 most used phrases	21	2	-0.19	-0.49	84.47%
51	CP134a	Search Terms in Body Tag	322	21	-0.19	-0.43	91.90%
52	CP471	Keywords in Span Tags	407	12	-0.19	-0.44	91.60%
53	CP127b	Keywords in Unique A Tag HREFs	1,214	38	-0.19	-0.41	91.82%
54	CP165	Keywords in H2 Tags	66	4	-0.19	-0.44	91.60%
55	CP045	Ahrefs Has Text Backlinks	1	1	-0.19	-0.50	30.76%
56	CP050	Ahrefs Internal Links	624	135	-0.19	-0.45	31.73%
57	CP492b	Unabridged Word Count	6,134	1,861	-0.19	-0.41	88.82%
58	CP487	Keywords in pages top 5 most used phrases	11	1	-0.19	-0.49	83.20%
59	CP072	Search Result Document Matches	4	1	-0.19	-0.47	61.52%
60	CP481	Keywords in Title Tag	5	2	-0.18	-0.45	76.82%
61	CP160	Leading Keywords in H1-H6 Tags	26	2	-0.18	-0.43	90.02%
62	CP156	Leading Keywords in H1, H2, and H3 Tags	17	2	-0.18	-0.43	88.60%
63	CP017	Ahrefs Has Backlinks	1	1	-0.18	-0.49	30.68%
64	CP128	Keywords in Alt Attributes	255	8	-0.18	-0.44	89.57%
65	CP140	Clean Text Kilobytes	48	11	-0.18	-0.41	89.12%
66	CP038	Ahrefs Has NoFollow Backlinks	1	0	-0.18	-0.49	29.26%
67	CP999	Search Result Path Matches	13	1	-0.18	-0.45	74.27%
68	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.18	-0.49	30.53%
69	CP425	Number of HTTPS Links	516	155	-0.18	-0.42	83.27%
70	ENT018	Entities in Sentences	619	110	-0.18	-0.39	97.52%
71	ENT008	Entities in Meta Description Tag	10	3	-0.18	-0.46	63.47%
72	CP492	Word Count	4,928	1,452	-0.18	-0.39	88.60%
73	ENT002	Entities in H1 Tags	18	2	-0.18	-0.43	62.27%
74	ENT001	Entities in HTML Tag	2,299	316	-0.18	-0.39	97.75%
75	CP159a	Search Terms in H1-H6 Tags	12	1	-0.18	-0.42	86.95%
76	CP435	Number of Links	517	158	-0.18	-0.42	83.87%
77	GD004	Google Density Exact Matches	36	3	-0.18	-0.43	66.47%
78	CP410	Number of DoFollow Links	509	152	-0.17	-0.41	83.35%
79	CP137	Keywords in the Canonical URL	43	2	-0.17	-0.44	82.52%
80	GD001	Google Variation Density	375	3	-0.17	-0.44	77.79%
81	CP431	Number of Internal Links	509	141	-0.17	-0.41	84.85%
82	CP484	Leading Keywords in Title Tag	1	0	-0.17	-0.48	75.32%
83	CP381	Keywords in Meta Descriptions	43	2	-0.17	-0.43	82.37%
84	CP468	Number of Sentences	254	65	-0.17	-0.39	87.25%
85	DD011	DomDetailer Majestic Referring .gov Links	24,741,423	3,136,407	-0.17	-0.29	30.61%
86	CPX003	Keywords in Main Tags	9,641	67	-0.17	-0.46	87.85%
87	ENT013	Has Entities in H2 Tags	1	1	-0.17	-0.48	66.09%
88	CP020	Ahrefs Has Domain Rating	1	1	-0.17	-0.47	23.03%
89	CPJLD086	Has JSON-LD FinancialProduct	1	0	-0.16	-0.53	2.48%
90	CP169	Keywords in H3 Tags	75	3	-0.16	-0.40	89.80%
91	CP113	Search Result URL Matches	22	1	-0.16	-0.41	80.35%
92	CP124a	Keywords in Absolute URLs	2,805	53	-0.16	-0.39	89.35%
93	CP080	Search Result Has Exact Match Domain	1	0	-0.16	-0.43	10.58%
94	CP151	Leading Keywords in H1 Tags	1	0	-0.16	-0.44	79.82%
95	CP152	Keywords in H1 Tags	15	1	-0.16	-0.39	79.59%
96	CP486	Keywords in pages top 3 most used phrases	6	1	-0.16	-0.45	83.57%
97	ENT010	Title Tag Has Entities	1	1	-0.16	-0.44	56.94%
98	CPXR24	Number of P Tags	145	39	-0.16	-0.40	85.00%
99	LSI002	LSI Words in Sentences	4,490	636	-0.16	-0.35	97.82%
100	QS003	Number of Questions	102	7	-0.16	-0.34	83.35%
101	CPXR003	Number of Heading Tags	73	21	-0.16	-0.40	86.20%
102	CPXR018	Keywords in Nav Tags	4,159	27	-0.16	-0.38	86.87%
103	CP426	Number of Images	221	30	-0.16	-0.37	84.70%
104	CP070	Ahrefs Word Count	3,789	1,470	-0.16	-0.38	10.73%
105	CP052	Ahrefs Linked Root Domains	16	6	-0.16	-0.43	30.76%
106	CP427	Number of Images with Alt Text	211	20	-0.16	-0.39	85.90%
107	ENT012	Has Entities in H1 Tags	1	1	-0.16	-0.46	57.69%
108	CP467	Keywords in Section Tags	905	20	-0.16	-0.43	87.85%
109	CP469a	Search Terms in Sentences	27	2	-0.16	-0.39	86.87%
110	CP358	Inline Javascript Kilobytes	331	36	-0.16	-0.36	81.92%
111	CP385	Keywords in Meta OpenGraph Content	4	1	-0.15	-0.41	72.54%
112	CP007	Ahrefs External Links	155	21	-0.15	-0.34	30.01%
113	CPJLDxSA	Number Of JSON-LD Types	85	9	-0.15	-0.40	83.87%
114	CP476	TF/IDF	1	1	-0.15	-0.45	78.62%
115	CP377	Load Time Milliseconds	122,383	2,821	-0.15	-0.33	69.62%
116	CP483a	Search Terms in the Title Tag	1	0	-0.15	-0.40	80.12%
117	CP383	Keywords in Meta OpenGraph Description	36	2	-0.15	-0.40	76.37%
118	ENT005	Entities in H4 Tags	18	2	-0.15	-0.43	63.77%
119	CP146	Keywords in the First 100 Words	201	8	-0.15	-0.38	74.64%
120	CP048	Ahrefs Image Backlinks	143,969	1,801	-0.15	-0.31	25.06%
121	CPX013	Keywords in Footer Tags	1,846	11	-0.15	-0.36	81.92%
122	CP032	Ahrefs Has Image Backlinks	1	0	-0.15	-0.42	22.28%
123	CP391	Number of Absolute URLs	478	152	-0.15	-0.37	84.10%
124	GD003	Google Density Variations	5,756	40	-0.15	-0.37	75.32%
125	ENT014	Has Entities in H3 Tags	1	1	-0.15	-0.45	64.59%
126	CP164	Leading Keywords in H2 Tags	7	1	-0.15	-0.38	86.12%
127	CP109	Search Result Summary Text Matches	46	2	-0.15	-0.43	64.22%
128	CP056	Ahrefs Pages	6	2	-0.15	-0.32	27.98%
129	CPXR005	Number of H2 Tags	36	7	-0.15	-0.36	86.87%
130	CPXR006	Number of H3 Tags	22	8	-0.15	-0.36	83.87%
131	CP049	Ahrefs Images	93	23	-0.15	-0.37	9.53%
132	PAGE002	Is Inner Page	1	1	-0.15	-0.43	0.23%
133	CPJLD011	Has JSON-LD Answer	1	0	-0.14	-0.44	72.02%
134	CPJLD217	Has JSON-LD Question	1	0	-0.14	-0.44	72.39%
135	CP479	Title Has Sales Words	1	0	-0.14	-0.40	67.52%
136	CP125	Keywords making whole A Tags	7	1	-0.14	-0.39	83.95%
137	CP376	Keywords making whole LI Tags	7	1	-0.14	-0.40	82.60%
138	CP479ii	Title Has Sentiment Words	1	0	-0.14	-0.40	67.07%
139	CP477	Keywords in Title Attributes	437	8	-0.14	-0.36	83.87%
140	CP374	Keywords in the last 100 words	200	4	-0.14	-0.36	76.22%
141	CP472	Keywords making whole Span Tags	10	1	-0.14	-0.36	87.02%
142	QS004	Number of Questions In Headings	6	1	-0.14	-0.36	39.08%
143	PAGE001	Is Home Page	1	0	-0.14	-0.37	32.33%
144	CP150a	Search Terms in H1 Tags	2	0	-0.14	-0.36	81.47%
145	CP381a	Search Terms in Meta Descriptions	2	0	-0.14	-0.36	82.15%
146	CP451	Number of US Phone Numbers	76	6	-0.14	-0.33	78.02%
147	QS006	Number of Questions In H2 Tags	3	1	-0.14	-0.32	75.99%
148	CP158	Keywords making whole H1-H6 Tags	3	0	-0.14	-0.38	75.54%
149	QS012	Headings Has Question	1	0	-0.14	-0.42	73.52%
150	CP057	Ahrefs Page Size	73,032	36,102	-0.14	-0.38	10.35%
151	CP413	Number of External Links	64	17	-0.14	-0.33	74.94%
152	LSI001	LSI Words in Title Tag	15	5	-0.14	-0.33	93.25%
153	CP357	Inline CSS Kilobytes	414	34	-0.14	-0.37	79.37%
154	CP473	Keywords in Strong Tags	81	2	-0.14	-0.36	82.30%
155	PAGE009	Number of Prices	507	38	-0.14	-0.32	77.49%
156	CP353	Head Size Kilobytes	139	47	-0.14	-0.34	79.29%
157	CP356	Keywords in I Tags	405	8	-0.14	-0.39	80.27%
158	CP150a2	Search Terms in H2 Tags	6	1	-0.14	-0.36	86.72%
159	ENT011	Meta Description Tag Has Entities	1	1	-0.14	-0.42	55.96%
160	CP154	Keywords making whole H1, H2, and H3 Tags	2	0	-0.14	-0.37	75.39%
161	CP126a	Search Terms in A Tags	54	3	-0.13	-0.33	86.05%
162	CP099	Search Result Number of Dirs in Path	3	2	-0.13	-0.37	66.47%
163	DD001	DomDetailer Facebook Comments	282	47	-0.13	-0.37	30.01%
164	CPJLD044	Has JSON-LD Car	1	0	-0.13	-0.25	0.68%
165	CPJLDxCB	Number Of Claimed Brands	15	1	-0.13	-0.35	73.97%
166	CPJLDxKA	Number Of JSON-LD Entity References	4	0	-0.13	-0.37	71.27%
167	CP485	Keywords in pages most used phrase	2	0	-0.13	-0.38	78.24%
168	CP347	Has US Phone Number	1	0	-0.13	-0.40	62.72%
169	CP440	Number of NoFollow Links	71	7	-0.13	-0.33	80.27%
170	CP409	Number of DoFollow External Links	43	14	-0.13	-0.31	70.59%
171	CPJLD045	Has JSON-LD Casino	1	0	-0.13	-0.35	1.50%
172	CP439	Number of NoFollow Externa Links	28	3	-0.13	-0.33	79.59%
173	GD002	Google Exact Match Density	2	0	-0.13	-0.38	38.93%
174	CP168	Leading Keywords in H3 Tags	9	1	-0.13	-0.35	81.77%
175	CP108	Search Result Summary Length	302	147	-0.13	-0.25	63.09%
176	CP133	Keywords in B Tags	361	4	-0.13	-0.37	74.64%
177	CP077	Search Result Domain Matches	5	0	-0.13	-0.38	41.79%
178	QS007	Number of Questions In H3 Tags	4	1	-0.13	-0.36	79.44%
179	PAGE008	Is Store Page	1	0	-0.13	-0.41	63.77%
180	CP060	Ahrefs Redirects	3,877	17	-0.13	-0.32	24.38%
181	CP149	Keywords making whole H1 Tags	1	0	-0.13	-0.37	73.82%
182	CP104z	Search Result Has Publish Date	1	1	-0.13	-0.34	0.15%
183	CP034	Ahrefs Has Internal Links	1	1	-0.12	-0.40	27.38%
184	CPJLD114	Has JSON-LD HowToDirection	1	0	-0.12	-0.38	4.58%
185	CP015	Ahrefs Gov Backlinks	1,410	38	-0.12	-0.37	9.90%
186	CP130	Keywords in Article Tags	1,415	19	-0.12	-0.37	72.92%
187	CP036	Ahrefs Has Linked Root Domains	1	1	-0.12	-0.40	27.38%
188	PAGE004	Is Purchase Page	1	1	-0.12	-0.39	67.44%
189	CP319	Has Schema Markup	1	1	-0.12	-0.39	71.27%
190	CPJLD068	Has JSON-LD Dentist	1	0	-0.12	-0.37	2.18%
191	CP022	Ahrefs Has External Links	1	1	-0.12	-0.39	26.18%
192	PAGE010	Number of Schema Products	19	0	-0.12	-0.39	31.96%
193	CP479b	Title Has Year	1	0	-0.12	-0.35	71.04%
194	CP432	Number of JavaScript Includes	27	14	-0.12	-0.33	69.92%
195	CP424	Number of HREF Lang Tags	11	2	-0.12	-0.32	75.99%
196	CP030	Ahrefs Has Gov Backlinks	1	0	-0.12	-0.39	9.23%
197	CP355	Keywords in ID Attributes	353	2	-0.12	-0.34	80.20%
198	CP213	Has FavIcon	1	1	-0.12	-0.38	65.64%
199	CP003	Ahrefs Canonical Backlinks	11	1	-0.12	-0.35	17.48%
200	CPJLD182	Has JSON-LD Offer	1	0	-0.12	-0.39	48.01%

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