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Top SEO Factors - 2022-07-15      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-07-15 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	45	19	-0.36	-0.61	93.38%
2	CPZZZ100	Number of Top 100 Shared Factors Used	88	44	-0.35	-0.63	93.45%
3	CPZZZ	Number of Factors Used	225	128	-0.32	-0.60	93.74%
4	CPZZZ200	Number of Top 200 Shared Factors Used	149	83	-0.30	-0.58	89.88%
5	ENT000a	Number of Entities Used	72	26	-0.30	-0.64	75.18%
6	CP005	Ahrefs Domain Rating	82	45	-0.25	-0.55	26.71%
7	DD015	DomDetailer Moz PA	68	43	-0.25	-0.54	32.82%
8	CP470	Keywords in the HTML Tag	115,315	518	-0.25	-0.52	95.41%
9	CP134	Keywords in Body Tag	114,121	437	-0.25	-0.53	93.89%
10	DD013	DomDetailer Moz DA	83	40	-0.24	-0.52	32.53%
11	DD010	DomDetailer Majestic Referring Subnets	68,896	11,317	-0.24	-0.28	34.93%
12	DD006	DomDetailer Majestic IPs	275,466	42,242	-0.24	-0.28	35.23%
13	DD008	DomDetailer Majestic Referring Domains	1,650,859	264,847	-0.23	-0.27	35.88%
14	CPX010	Keywords in Div Tags	32,037	246	-0.23	-0.51	92.21%
15	ENT009	Entities in Title Tag	7	3	-0.23	-0.52	68.49%
16	DD005	DomDetailer Majestic CF	64	35	-0.23	-0.52	33.92%
17	CP059	Ahrefs Rank	46	17	-0.23	-0.47	13.83%
18	CP061	Ahrefs Referring Class C Addresses	688	48	-0.22	-0.31	31.80%
19	CP063	Ahrefs Referring IP Addresses	971	63	-0.22	-0.31	31.88%
20	DD016	DomDetailer Moz Rank	8	4	-0.22	-0.50	31.80%
21	CP062	Ahrefs Referring Domains	1,306	78	-0.22	-0.30	32.02%
22	DD007	DomDetailer Majestic Links	75,468,493	2,976,016	-0.22	-0.24	36.10%
23	DD012	DomDetailer Majestic TF	56	24	-0.22	-0.48	33.77%
24	CP161	Keywords in H1-H6 Tags	332	10	-0.22	-0.50	91.34%
25	CP157	Keywords in H1, H2, and H3 Tags	219	8	-0.22	-0.49	91.63%
26	DD014	DomDetailer Moz Links	60,982,656	1,900,789	-0.22	-0.28	34.50%
27	CP465	Keywords in P Tags	2,885	46	-0.21	-0.49	93.01%
28	ENT003	Entities in H2 Tags	33	8	-0.21	-0.48	72.56%
29	CP067	Ahrefs Text Backlinks	131,502	7,176	-0.21	-0.27	31.88%
30	CP064	Ahrefs Referring Pages	131,528	7,261	-0.21	-0.26	31.95%
31	CP002	Ahrefs Backlinks	131,529	7,261	-0.21	-0.26	31.95%
32	CP135	Body Tag Size Kilobytes	313	91	-0.21	-0.47	92.72%
33	CP129	Keywords in A Tags	5,698	42	-0.21	-0.46	92.36%
34	CP470a	Search Terms in the HTML Tag	398	20	-0.21	-0.46	87.34%
35	CP458	Page Size Kilobytes	1,189	162	-0.21	-0.48	90.39%
36	CP054	Ahrefs NoFollow Backlinks	61,036	2,159	-0.20	-0.29	30.71%
37	CP153	Keywords in H1 and H2 Tags	106	5	-0.20	-0.47	90.10%
38	DD002	DomDetailer Facebook Shares	8,874,003	-4,918,013	-0.20	-0.31	34.21%
39	CP469	Keywords in Sentences	2,940	36	-0.20	-0.46	90.03%
40	CP004	Ahrefs Dofollow Backlinks	128,640	4,978	-0.20	-0.28	31.73%
41	ENT004	Entities in H3 Tags	29	6	-0.20	-0.48	73.00%
42	CP375	Keywords in LI Tags	2,108	25	-0.20	-0.46	90.83%
43	CKWD001	Clean Keyword Density in the HTML Tag	203	5	-0.20	-0.47	80.35%
44	CP475	Term Frequency	6	3	-0.20	-0.46	90.25%
45	CP134a	Search Terms in Body Tag	322	20	-0.19	-0.44	89.81%
46	CP465c	Keywords in script Tags	24,679	91	-0.19	-0.45	93.38%
47	CPXX888	Number of HTML Tags	3,125	924	-0.19	-0.46	89.16%
48	CP127	Keywords in A Tag HREFs	3,385	62	-0.19	-0.41	88.86%
49	CP071	Search Result Display URL Matches	14	1	-0.19	-0.46	78.75%
50	CP165	Keywords in H2 Tags	93	4	-0.19	-0.44	90.61%
51	CP097	Search Result Link Text Matches	14	1	-0.19	-0.46	78.82%
52	CP492b	Unabridged Word Count	6,134	1,811	-0.19	-0.42	89.01%
53	CP488	Keywords in pages top 10 most used phrases	23	2	-0.19	-0.48	84.43%
54	CP128	Keywords in Alt Attributes	647	8	-0.19	-0.45	88.79%
55	CP072	Search Result Document Matches	7	1	-0.19	-0.47	59.97%
56	CP045	Ahrefs Has Text Backlinks	1	1	-0.19	-0.50	31.15%
57	CP140	Clean Text Kilobytes	48	11	-0.18	-0.41	88.43%
58	CP127b	Keywords in Unique A Tag HREFs	2,724	43	-0.18	-0.41	90.47%
59	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.18	-0.49	30.71%
60	CP050	Ahrefs Internal Links	624	141	-0.18	-0.45	32.17%
61	CP017	Ahrefs Has Backlinks	1	1	-0.18	-0.49	31.00%
62	CP471	Keywords in Span Tags	763	13	-0.18	-0.43	91.34%
63	CP160	Leading Keywords in H1-H6 Tags	40	2	-0.18	-0.43	90.10%
64	CP156	Leading Keywords in H1, H2, and H3 Tags	22	2	-0.18	-0.43	88.28%
65	GD004	Google Density Exact Matches	36	3	-0.18	-0.44	65.50%
66	CP038	Ahrefs Has NoFollow Backlinks	1	0	-0.18	-0.49	29.91%
67	CP492	Word Count	4,928	1,448	-0.18	-0.39	87.85%
68	ENT018	Entities in Sentences	619	107	-0.18	-0.39	96.87%
69	CP487	Keywords in pages top 5 most used phrases	11	1	-0.18	-0.47	83.33%
70	CP159a	Search Terms in H1-H6 Tags	12	1	-0.18	-0.42	86.83%
71	CP999	Search Result Path Matches	13	1	-0.18	-0.44	73.29%
72	ENT001	Entities in HTML Tag	2,299	308	-0.18	-0.39	97.31%
73	CP425	Number of HTTPS Links	516	154	-0.18	-0.41	83.19%
74	CP481	Keywords in Title Tag	25	2	-0.18	-0.44	77.22%
75	ENT002	Entities in H1 Tags	18	2	-0.17	-0.42	61.79%
76	ENT008	Entities in Meta Description Tag	10	3	-0.17	-0.46	63.68%
77	CP468	Number of Sentences	254	65	-0.17	-0.39	88.50%
78	CP435	Number of Links	517	157	-0.17	-0.41	83.55%
79	LSI002	LSI Words in Sentences	4,490	641	-0.17	-0.38	97.09%
80	CP410	Number of DoFollow Links	509	150	-0.17	-0.40	83.41%
81	CP431	Number of Internal Links	509	140	-0.17	-0.40	84.28%
82	GD001	Google Variation Density	375	4	-0.17	-0.43	77.29%
83	CP484	Leading Keywords in Title Tag	1	0	-0.17	-0.47	73.80%
84	CP381	Keywords in Meta Descriptions	51	2	-0.17	-0.44	82.17%
85	ENT013	Has Entities in H2 Tags	1	1	-0.17	-0.49	66.74%
86	CP137	Keywords in the Canonical URL	60	2	-0.17	-0.42	81.00%
87	CPX003	Keywords in Main Tags	11,034	83	-0.16	-0.45	85.59%
88	CPXR24	Number of P Tags	145	39	-0.16	-0.41	86.10%
89	CPJLD086	Has JSON-LD FinancialProduct	1	0	-0.16	-0.53	2.55%
90	QS003	Number of Questions	102	7	-0.16	-0.35	83.84%
91	CP113	Search Result URL Matches	22	1	-0.16	-0.40	78.53%
92	CP020	Ahrefs Has Domain Rating	1	1	-0.16	-0.46	22.78%
93	CP151	Leading Keywords in H1 Tags	2	0	-0.16	-0.44	77.58%
94	CP169	Keywords in H3 Tags	121	3	-0.16	-0.40	88.86%
95	CPXR003	Number of Heading Tags	73	21	-0.16	-0.40	86.39%
96	DD011	DomDetailer Majestic Referring .gov Links	24,741,423	3,333,461	-0.16	-0.28	31.59%
97	CP124a	Keywords in Absolute URLs	5,634	65	-0.16	-0.38	88.36%
98	CP427	Number of Images with Alt Text	211	20	-0.16	-0.40	86.75%
99	CP426	Number of Images	221	30	-0.16	-0.38	84.72%
100	CPXR018	Keywords in Nav Tags	11,766	41	-0.16	-0.38	85.23%
101	CP070	Ahrefs Word Count	3,101	1,453	-0.16	-0.36	9.68%
102	CP152	Keywords in H1 Tags	21	1	-0.16	-0.39	79.40%
103	CP007	Ahrefs External Links	248	22	-0.16	-0.36	29.55%
104	CP469a	Search Terms in Sentences	27	2	-0.16	-0.39	86.97%
105	CP052	Ahrefs Linked Root Domains	22	7	-0.16	-0.43	31.00%
106	CP049	Ahrefs Images	93	25	-0.16	-0.39	8.66%
107	CP486	Keywords in pages top 3 most used phrases	7	1	-0.15	-0.43	83.99%
108	CP476	TF/IDF	1	1	-0.15	-0.45	79.84%
109	CP467	Keywords in Section Tags	2,178	22	-0.15	-0.43	87.85%
110	ENT012	Has Entities in H1 Tags	1	1	-0.15	-0.46	58.01%
111	CP483a	Search Terms in the Title Tag	2	0	-0.15	-0.41	81.44%
112	CP358	Inline Javascript Kilobytes	331	35	-0.15	-0.35	81.51%
113	ENT010	Title Tag Has Entities	1	1	-0.15	-0.42	57.13%
114	ENT005	Entities in H4 Tags	18	2	-0.15	-0.43	64.19%
115	CPJLDxSA	Number Of JSON-LD Types	85	9	-0.15	-0.39	84.13%
116	CPXR005	Number of H2 Tags	36	7	-0.15	-0.37	87.55%
117	CP377	Load Time Milliseconds	140,093	2,833	-0.15	-0.32	67.90%
118	CP383	Keywords in Meta OpenGraph Description	48	2	-0.15	-0.40	75.47%
119	CP391	Number of Absolute URLs	478	152	-0.15	-0.38	82.82%
120	ENT014	Has Entities in H3 Tags	1	1	-0.15	-0.45	64.63%
121	CPXR006	Number of H3 Tags	22	8	-0.15	-0.37	83.92%
122	CP109	Search Result Summary Text Matches	76	2	-0.15	-0.43	65.72%
123	CP056	Ahrefs Pages	6	2	-0.15	-0.33	28.46%
124	CP048	Ahrefs Image Backlinks	98,976	1,464	-0.15	-0.32	25.33%
125	GD003	Google Density Variations	7,071	61	-0.15	-0.37	73.29%
126	CP057	Ahrefs Page Size	72,458	35,953	-0.15	-0.39	9.53%
127	QS004	Number of Questions In Headings	6	1	-0.15	-0.36	36.90%
128	CPJLD011	Has JSON-LD Answer	1	0	-0.15	-0.44	73.80%
129	QS006	Number of Questions In H2 Tags	4	1	-0.15	-0.34	75.91%
130	CP164	Leading Keywords in H2 Tags	8	1	-0.15	-0.38	85.88%
131	CPX013	Keywords in Footer Tags	2,299	18	-0.15	-0.36	79.69%
132	CPJLD217	Has JSON-LD Question	1	0	-0.15	-0.44	74.02%
133	CP385	Keywords in Meta OpenGraph Content	21	1	-0.15	-0.40	71.83%
134	CP032	Ahrefs Has Image Backlinks	1	0	-0.15	-0.42	22.71%
135	CP146	Keywords in the First 100 Words	205	8	-0.14	-0.37	74.67%
136	CP080	Search Result Has Exact Match Domain	1	0	-0.14	-0.41	10.63%
137	CP451	Number of US Phone Numbers	67	6	-0.14	-0.34	77.95%
138	LSI001	LSI Words in Title Tag	16	5	-0.14	-0.34	92.07%
139	CP376	Keywords making whole LI Tags	7	1	-0.14	-0.39	80.20%
140	QS012	Headings Has Question	1	0	-0.14	-0.43	73.29%
141	CP125	Keywords making whole A Tags	8	1	-0.14	-0.38	81.88%
142	CP150a	Search Terms in H1 Tags	1	0	-0.14	-0.37	81.08%
143	CP381a	Search Terms in Meta Descriptions	2	0	-0.14	-0.36	82.10%
144	CP477	Keywords in Title Attributes	449	8	-0.14	-0.35	84.93%
145	CP413	Number of External Links	64	17	-0.14	-0.32	76.86%
146	CP126a	Search Terms in A Tags	54	3	-0.14	-0.34	84.79%
147	CP353	Head Size Kilobytes	139	47	-0.14	-0.35	78.38%
148	CP158	Keywords making whole H1-H6 Tags	4	0	-0.14	-0.38	74.45%
149	CP479	Title Has Sales Words	1	0	-0.14	-0.38	66.38%
150	CP357	Inline CSS Kilobytes	414	34	-0.14	-0.38	79.40%
151	PAGE001	Is Home Page	1	0	-0.14	-0.38	31.30%
152	CP150a2	Search Terms in H2 Tags	6	1	-0.14	-0.36	86.75%
153	PAGE009	Number of Prices	507	37	-0.14	-0.32	76.64%
154	CP472	Keywords making whole Span Tags	10	1	-0.14	-0.35	86.46%
155	CP473	Keywords in Strong Tags	87	3	-0.14	-0.36	82.82%
156	CP479ii	Title Has Sentiment Words	1	0	-0.14	-0.38	66.16%
157	CP099	Search Result Number of Dirs in Path	3	2	-0.14	-0.36	64.63%
158	ENT011	Meta Description Tag Has Entities	1	1	-0.13	-0.42	56.19%
159	CP108	Search Result Summary Length	302	148	-0.13	-0.29	66.74%
160	CP154	Keywords making whole H1, H2, and H3 Tags	4	0	-0.13	-0.37	73.80%
161	CP347	Has US Phone Number	1	0	-0.13	-0.41	63.03%
162	CPJLDxCB	Number Of Claimed Brands	15	1	-0.13	-0.35	73.80%
163	CP356	Keywords in I Tags	625	9	-0.13	-0.39	78.68%
164	CP374	Keywords in the last 100 words	204	5	-0.13	-0.34	75.40%
165	CP409	Number of DoFollow External Links	44	14	-0.13	-0.31	72.34%
166	GD002	Google Exact Match Density	2	0	-0.13	-0.38	37.92%
167	DD001	DomDetailer Facebook Comments	280	51	-0.13	-0.37	31.22%
168	LSI006	LSI Words in H2 Tags	80	18	-0.13	-0.31	94.10%
169	QS007	Number of Questions In H3 Tags	4	1	-0.13	-0.36	78.53%
170	CPJLDxKA	Number Of JSON-LD Entity References	5	0	-0.13	-0.36	71.03%
171	CP440	Number of NoFollow Links	71	7	-0.13	-0.32	78.89%
172	CP485	Keywords in pages most used phrase	2	0	-0.13	-0.37	77.80%
173	CP439	Number of NoFollow Externa Links	29	3	-0.13	-0.32	78.68%
174	CP034	Ahrefs Has Internal Links	1	1	-0.13	-0.40	27.29%
175	CP036	Ahrefs Has Linked Root Domains	1	1	-0.13	-0.40	27.29%
176	CP168	Leading Keywords in H3 Tags	12	1	-0.13	-0.34	81.30%
177	CP149	Keywords making whole H1 Tags	1	0	-0.12	-0.37	71.83%
178	CP022	Ahrefs Has External Links	1	1	-0.12	-0.40	25.98%
179	CP133	Keywords in B Tags	361	5	-0.12	-0.36	74.02%
180	CP130	Keywords in Article Tags	1,415	20	-0.12	-0.37	73.87%
181	CPJLD068	Has JSON-LD Dentist	1	0	-0.12	-0.37	2.77%
182	CP077	Search Result Domain Matches	6	0	-0.12	-0.38	39.67%
183	CPJLD045	Has JSON-LD Casino	1	0	-0.12	-0.34	1.24%
184	CP033	Ahrefs Has Images	1	1	-0.12	-0.38	7.57%
185	PAGE008	Is Store Page	1	0	-0.12	-0.39	61.35%
186	CP060	Ahrefs Redirects	3,877	15	-0.12	-0.30	24.09%
187	CP430	Number of Instagram Pages	7	1	-0.12	-0.31	73.44%
188	PAGE010	Number of Schema Products	19	0	-0.12	-0.39	31.22%
189	CPJLD131	Has JSON-LD LegalService	1	0	-0.12	-0.36	2.40%
190	CP479b	Title Has Year	1	0	-0.12	-0.36	71.69%
191	PAGE004	Is Purchase Page	1	1	-0.12	-0.39	64.63%
192	CPJLD222	Has JSON-LD RealEstateAgent	1	0	-0.12	-0.37	0.80%
193	CP424	Number of HREF Lang Tags	14	1	-0.12	-0.31	73.58%
194	LSI003	LSI Words in Meta Description Tag	50	9	-0.12	-0.31	89.88%
195	CP418	Number of Forms	19	2	-0.12	-0.33	71.83%
196	CPJLD182	Has JSON-LD Offer	1	0	-0.12	-0.39	46.22%
197	CPJLD248	Has JSON-LD Store	1	0	-0.12	-0.39	9.39%
198	CP355	Keywords in ID Attributes	2,361	5	-0.12	-0.34	79.91%
199	CP319	Has Schema Markup	1	1	-0.12	-0.38	70.45%
200	CPJLD117	Has JSON-LD HowToSupply	1	0	-0.12	-0.36	4.00%

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