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Top SEO Factors - 2022-07-14      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-07-14 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	45	19	-0.36	-0.61	93.58%
2	CPZZZ100	Number of Top 100 Shared Factors Used	88	43	-0.35	-0.63	93.44%
3	CPZZZ	Number of Factors Used	225	127	-0.32	-0.61	93.95%
4	CPZZZ200	Number of Top 200 Shared Factors Used	149	82	-0.30	-0.59	89.79%
5	ENT000a	Number of Entities Used	72	26	-0.29	-0.64	75.13%
6	CP005	Ahrefs Domain Rating	82	45	-0.26	-0.56	28.88%
7	DD015	DomDetailer Moz PA	68	43	-0.25	-0.54	33.63%
8	CP134	Keywords in Body Tag	114,121	446	-0.25	-0.52	92.85%
9	CP470	Keywords in the HTML Tag	115,315	528	-0.25	-0.51	95.48%
10	DD013	DomDetailer Moz DA	83	39	-0.24	-0.51	33.41%
11	CP059	Ahrefs Rank	46	16	-0.24	-0.49	15.83%
12	DD010	DomDetailer Majestic Referring Subnets	68,896	10,786	-0.24	-0.29	35.74%
13	DD006	DomDetailer Majestic IPs	275,466	40,772	-0.24	-0.28	36.03%
14	DD008	DomDetailer Majestic Referring Domains	1,650,859	260,193	-0.24	-0.28	36.69%
15	CPX010	Keywords in Div Tags	32,037	247	-0.23	-0.50	92.41%
16	ENT009	Entities in Title Tag	7	2	-0.23	-0.52	68.64%
17	DD005	DomDetailer Majestic CF	64	34	-0.23	-0.51	34.57%
18	CP061	Ahrefs Referring Class C Addresses	688	46	-0.23	-0.32	33.48%
19	CP063	Ahrefs Referring IP Addresses	971	60	-0.23	-0.32	33.48%
20	CP062	Ahrefs Referring Domains	1,306	75	-0.22	-0.30	33.70%
21	DD012	DomDetailer Majestic TF	56	24	-0.22	-0.47	34.50%
22	DD007	DomDetailer Majestic Links	75,468,493	1,876,365	-0.22	-0.24	36.91%
23	DD016	DomDetailer Moz Rank	8	4	-0.22	-0.49	32.68%
24	CP161	Keywords in H1-H6 Tags	332	10	-0.22	-0.50	90.37%
25	CP157	Keywords in H1, H2, and H3 Tags	219	8	-0.22	-0.49	90.59%
26	DD014	DomDetailer Moz Links	60,982,656	1,142,741	-0.21	-0.28	35.23%
27	CP067	Ahrefs Text Backlinks	131,502	7,144	-0.21	-0.27	33.48%
28	CP064	Ahrefs Referring Pages	131,528	7,227	-0.21	-0.27	33.55%
29	CP002	Ahrefs Backlinks	131,529	7,227	-0.21	-0.27	33.55%
30	ENT003	Entities in H2 Tags	33	8	-0.21	-0.48	72.50%
31	CP465	Keywords in P Tags	2,885	46	-0.21	-0.48	93.58%
32	CP135	Body Tag Size Kilobytes	292	92	-0.21	-0.47	93.07%
33	CP129	Keywords in A Tags	5,698	43	-0.21	-0.46	91.39%
34	DD002	DomDetailer Facebook Shares	8,874,003	-5,109,412	-0.21	-0.32	35.16%
35	CP054	Ahrefs NoFollow Backlinks	61,036	2,104	-0.21	-0.30	32.17%
36	CP458	Page Size Kilobytes	1,189	162	-0.20	-0.48	90.66%
37	CP153	Keywords in H1 and H2 Tags	106	5	-0.20	-0.47	89.06%
38	CP470a	Search Terms in the HTML Tag	398	20	-0.20	-0.45	87.75%
39	CP004	Ahrefs Dofollow Backlinks	128,640	5,011	-0.20	-0.29	33.33%
40	ENT004	Entities in H3 Tags	29	6	-0.20	-0.48	72.94%
41	CP375	Keywords in LI Tags	2,108	24	-0.20	-0.46	90.15%
42	CP469	Keywords in Sentences	2,940	36	-0.20	-0.45	90.30%
43	CKWD001	Clean Keyword Density in the HTML Tag	203	5	-0.20	-0.47	78.99%
44	CP475	Term Frequency	6	3	-0.19	-0.46	90.59%
45	CP134a	Search Terms in Body Tag	322	20	-0.19	-0.44	88.99%
46	CPXX888	Number of HTML Tags	3,125	927	-0.19	-0.45	89.42%
47	CP465c	Keywords in script Tags	24,679	93	-0.19	-0.45	93.51%
48	CP071	Search Result Display URL Matches	14	1	-0.19	-0.46	78.26%
49	CP097	Search Result Link Text Matches	14	1	-0.19	-0.46	78.34%
50	CP045	Ahrefs Has Text Backlinks	1	1	-0.19	-0.50	32.82%
51	CP127	Keywords in A Tag HREFs	3,385	62	-0.19	-0.41	87.75%
52	CP492b	Unabridged Word Count	6,134	1,817	-0.19	-0.41	89.64%
53	CP165	Keywords in H2 Tags	93	4	-0.19	-0.44	89.57%
54	CP488	Keywords in pages top 10 most used phrases	23	2	-0.19	-0.48	84.10%
55	CP017	Ahrefs Has Backlinks	1	1	-0.19	-0.49	32.68%
56	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.19	-0.50	32.17%
57	CP072	Search Result Document Matches	7	1	-0.18	-0.47	59.01%
58	CP128	Keywords in Alt Attributes	647	8	-0.18	-0.45	87.82%
59	CP140	Clean Text Kilobytes	48	11	-0.18	-0.41	89.06%
60	CP127b	Keywords in Unique A Tag HREFs	2,724	42	-0.18	-0.40	89.35%
61	CP160	Leading Keywords in H1-H6 Tags	40	2	-0.18	-0.43	89.06%
62	GD004	Google Density Exact Matches	35	3	-0.18	-0.44	64.70%
63	CP038	Ahrefs Has NoFollow Backlinks	1	0	-0.18	-0.49	31.29%
64	CP050	Ahrefs Internal Links	624	144	-0.18	-0.44	34.14%
65	CP156	Leading Keywords in H1, H2, and H3 Tags	22	2	-0.18	-0.43	87.45%
66	CP492	Word Count	4,928	1,450	-0.18	-0.39	88.40%
67	CP471	Keywords in Span Tags	763	13	-0.18	-0.42	91.32%
68	CP487	Keywords in pages top 5 most used phrases	11	1	-0.18	-0.47	83.30%
69	CP159a	Search Terms in H1-H6 Tags	12	1	-0.18	-0.42	86.14%
70	LSI002	LSI Words in Sentences	4,490	642	-0.18	-0.38	97.23%
71	ENT018	Entities in Sentences	619	104	-0.18	-0.38	97.30%
72	CP425	Number of HTTPS Links	516	155	-0.18	-0.40	83.66%
73	CP999	Search Result Path Matches	13	1	-0.17	-0.43	71.77%
74	CP481	Keywords in Title Tag	25	2	-0.17	-0.43	77.75%
75	CP468	Number of Sentences	254	65	-0.17	-0.39	88.26%
76	ENT008	Entities in Meta Description Tag	10	3	-0.17	-0.45	63.89%
77	ENT001	Entities in HTML Tag	2,299	298	-0.17	-0.38	97.52%
78	ENT002	Entities in H1 Tags	18	2	-0.17	-0.42	60.83%
79	CP435	Number of Links	517	158	-0.17	-0.40	83.95%
80	CP410	Number of DoFollow Links	509	151	-0.17	-0.40	83.81%
81	GD001	Google Variation Density	375	4	-0.17	-0.43	76.66%
82	CP431	Number of Internal Links	509	142	-0.17	-0.39	84.68%
83	CP070	Ahrefs Word Count	3,101	1,467	-0.17	-0.39	11.82%
84	CP381	Keywords in Meta Descriptions	51	2	-0.17	-0.44	81.40%
85	CP484	Leading Keywords in Title Tag	1	0	-0.17	-0.47	74.84%
86	ENT013	Has Entities in H2 Tags	1	1	-0.17	-0.48	66.52%
87	CPJLD086	Has JSON-LD FinancialProduct	1	0	-0.16	-0.53	2.33%
88	CPXR24	Number of P Tags	145	39	-0.16	-0.40	86.21%
89	CP151	Leading Keywords in H1 Tags	2	0	-0.16	-0.44	77.24%
90	QS003	Number of Questions	102	7	-0.16	-0.34	83.95%
91	CPX003	Keywords in Main Tags	11,034	81	-0.16	-0.45	84.54%
92	CP137	Keywords in the Canonical URL	60	2	-0.16	-0.41	80.23%
93	CP020	Ahrefs Has Domain Rating	1	1	-0.16	-0.46	24.58%
94	CP113	Search Result URL Matches	22	1	-0.16	-0.40	76.73%
95	CP169	Keywords in H3 Tags	121	3	-0.16	-0.39	87.82%
96	CP007	Ahrefs External Links	248	21	-0.16	-0.37	31.22%
97	CPXR003	Number of Heading Tags	73	20	-0.16	-0.39	86.29%
98	DD011	DomDetailer Majestic Referring .gov Links	24,741,423	3,363,594	-0.16	-0.29	31.22%
99	CP052	Ahrefs Linked Root Domains	22	7	-0.16	-0.43	32.90%
100	CP427	Number of Images with Alt Text	211	20	-0.16	-0.40	87.02%
101	CPXR018	Keywords in Nav Tags	11,766	42	-0.16	-0.38	84.76%
102	CP124a	Keywords in Absolute URLs	5,634	64	-0.16	-0.37	87.82%
103	CP057	Ahrefs Page Size	72,458	35,956	-0.16	-0.41	11.74%
104	CP426	Number of Images	221	30	-0.16	-0.37	84.83%
105	CP152	Keywords in H1 Tags	21	1	-0.16	-0.39	78.26%
106	CP049	Ahrefs Images	93	26	-0.16	-0.37	10.50%
107	CP476	TF/IDF	1	1	-0.15	-0.45	79.94%
108	CP469a	Search Terms in Sentences	27	2	-0.15	-0.38	87.09%
109	CP486	Keywords in pages top 3 most used phrases	7	1	-0.15	-0.42	84.39%
110	CP358	Inline Javascript Kilobytes	331	35	-0.15	-0.35	82.35%
111	CP467	Keywords in Section Tags	2,178	22	-0.15	-0.42	88.11%
112	ENT005	Entities in H4 Tags	18	2	-0.15	-0.43	64.70%
113	CP483a	Search Terms in the Title Tag	2	0	-0.15	-0.40	81.77%
114	CPXR005	Number of H2 Tags	16	7	-0.15	-0.37	87.82%
115	ENT010	Title Tag Has Entities	1	1	-0.15	-0.42	56.75%
116	ENT012	Has Entities in H1 Tags	1	1	-0.15	-0.45	57.40%
117	CPJLDxSA	Number Of JSON-LD Types	85	9	-0.15	-0.39	84.83%
118	CP109	Search Result Summary Text Matches	76	2	-0.15	-0.43	66.96%
119	CP383	Keywords in Meta OpenGraph Description	48	2	-0.15	-0.40	75.20%
120	ENT014	Has Entities in H3 Tags	1	1	-0.15	-0.45	64.70%
121	CP391	Number of Absolute URLs	478	152	-0.15	-0.37	83.08%
122	CP377	Load Time Milliseconds	140,093	2,775	-0.15	-0.31	67.76%
123	CPXR006	Number of H3 Tags	22	8	-0.15	-0.37	83.88%
124	GD003	Google Density Variations	7,071	64	-0.15	-0.37	72.36%
125	CP056	Ahrefs Pages	6	2	-0.15	-0.33	29.91%
126	CPJLD011	Has JSON-LD Answer	1	0	-0.15	-0.44	73.38%
127	CP048	Ahrefs Image Backlinks	98,976	1,445	-0.15	-0.32	26.19%
128	QS004	Number of Questions In Headings	6	1	-0.15	-0.37	36.76%
129	CPJLD217	Has JSON-LD Question	1	0	-0.15	-0.44	73.60%
130	QS006	Number of Questions In H2 Tags	4	1	-0.15	-0.34	76.29%
131	CP385	Keywords in Meta OpenGraph Content	21	1	-0.15	-0.40	71.41%
132	LSI001	LSI Words in Title Tag	16	5	-0.15	-0.35	92.12%
133	CP164	Leading Keywords in H2 Tags	8	1	-0.14	-0.38	85.05%
134	CPX013	Keywords in Footer Tags	2,299	19	-0.14	-0.35	78.92%
135	CP451	Number of US Phone Numbers	67	6	-0.14	-0.33	77.53%
136	CP080	Search Result Has Exact Match Domain	1	0	-0.14	-0.41	10.43%
137	CP032	Ahrefs Has Image Backlinks	1	0	-0.14	-0.42	23.63%
138	CP146	Keywords in the First 100 Words	205	8	-0.14	-0.37	74.18%
139	CP125	Keywords making whole A Tags	8	1	-0.14	-0.38	80.74%
140	CP376	Keywords making whole LI Tags	7	1	-0.14	-0.39	79.43%
141	CP150a	Search Terms in H1 Tags	1	0	-0.14	-0.37	80.53%
142	QS012	Headings Has Question	1	0	-0.14	-0.42	74.03%
143	CP381a	Search Terms in Meta Descriptions	2	0	-0.14	-0.36	80.82%
144	CP158	Keywords making whole H1-H6 Tags	4	0	-0.14	-0.38	74.18%
145	CP353	Head Size Kilobytes	139	46	-0.14	-0.35	78.19%
146	CP413	Number of External Links	64	17	-0.14	-0.32	77.53%
147	CP126a	Search Terms in A Tags	54	3	-0.14	-0.34	84.03%
148	CP150a2	Search Terms in H2 Tags	6	1	-0.14	-0.36	85.63%
149	CPJLD068	Has JSON-LD Dentist	1	0	-0.14	-0.40	3.21%
150	CP479	Title Has Sales Words	1	0	-0.14	-0.38	66.16%
151	CP357	Inline CSS Kilobytes	414	33	-0.14	-0.37	79.80%
152	CP477	Keywords in Title Attributes	449	7	-0.14	-0.35	85.56%
153	PAGE001	Is Home Page	1	0	-0.14	-0.38	31.73%
154	CP108	Search Result Summary Length	302	149	-0.14	-0.29	67.10%
155	PAGE009	Number of Prices	507	37	-0.13	-0.31	76.29%
156	CP479ii	Title Has Sentiment Words	1	0	-0.13	-0.38	65.86%
157	CP154	Keywords making whole H1, H2, and H3 Tags	4	0	-0.13	-0.37	73.45%
158	CP099	Search Result Number of Dirs in Path	3	2	-0.13	-0.36	64.70%
159	CP347	Has US Phone Number	1	0	-0.13	-0.41	63.17%
160	ENT011	Meta Description Tag Has Entities	1	1	-0.13	-0.42	56.31%
161	CP473	Keywords in Strong Tags	87	2	-0.13	-0.35	83.52%
162	CPJLDxCB	Number Of Claimed Brands	15	1	-0.13	-0.35	73.89%
163	CP472	Keywords making whole Span Tags	10	1	-0.13	-0.34	86.14%
164	CP356	Keywords in I Tags	625	9	-0.13	-0.39	77.61%
165	LSI006	LSI Words in H2 Tags	80	18	-0.13	-0.32	94.09%
166	DD001	DomDetailer Facebook Comments	280	50	-0.13	-0.38	32.39%
167	GD002	Google Exact Match Density	2	0	-0.13	-0.38	38.22%
168	CP409	Number of DoFollow External Links	44	14	-0.13	-0.31	72.57%
169	CP374	Keywords in the last 100 words	204	5	-0.13	-0.34	74.62%
170	CPJLD131	Has JSON-LD LegalService	1	0	-0.13	-0.37	2.26%
171	CPJLDxKA	Number Of JSON-LD Entity References	5	0	-0.13	-0.36	70.82%
172	QS007	Number of Questions In H3 Tags	4	1	-0.13	-0.36	78.19%
173	CP439	Number of NoFollow Externa Links	29	3	-0.13	-0.33	78.19%
174	CP033	Ahrefs Has Images	1	1	-0.13	-0.39	9.04%
175	CP022	Ahrefs Has External Links	1	1	-0.13	-0.40	27.72%
176	CP036	Ahrefs Has Linked Root Domains	1	1	-0.13	-0.40	28.81%
177	CP034	Ahrefs Has Internal Links	1	1	-0.13	-0.40	28.67%
178	CP440	Number of NoFollow Links	71	7	-0.13	-0.32	78.41%
179	CP149	Keywords making whole H1 Tags	1	0	-0.13	-0.37	71.41%
180	CP485	Keywords in pages most used phrase	2	0	-0.13	-0.36	78.63%
181	CPJLD045	Has JSON-LD Casino	1	0	-0.12	-0.34	1.17%
182	CP130	Keywords in Article Tags	1,415	20	-0.12	-0.37	72.87%
183	CP168	Leading Keywords in H3 Tags	12	1	-0.12	-0.34	80.45%
184	CP133	Keywords in B Tags	361	5	-0.12	-0.36	72.87%
185	CP430	Number of Instagram Pages	7	1	-0.12	-0.31	73.89%
186	CP077	Search Result Domain Matches	6	0	-0.12	-0.38	38.37%
187	CP060	Ahrefs Redirects	3,877	15	-0.12	-0.30	24.87%
188	LSI003	LSI Words in Meta Description Tag	50	9	-0.12	-0.31	89.86%
189	PAGE004	Is Purchase Page	1	1	-0.12	-0.39	63.68%
190	PAGE008	Is Store Page	1	0	-0.12	-0.39	61.56%
191	PAGE010	Number of Schema Products	19	0	-0.12	-0.38	31.87%
192	CP424	Number of HREF Lang Tags	14	1	-0.12	-0.31	74.54%
193	CP006	Ahrefs Edu Backlinks	12,734	55	-0.12	-0.32	19.11%
194	CP418	Number of Forms	19	2	-0.12	-0.33	71.41%
195	LSI007	LSI Words in H3 Tags	91	16	-0.12	-0.29	93.29%
196	CPJLD182	Has JSON-LD Offer	1	0	-0.12	-0.38	45.95%
197	CP041	Ahrefs Has Redirects	1	0	-0.12	-0.37	22.03%
198	CP319	Has Schema Markup	1	1	-0.12	-0.38	71.04%
199	CP479b	Title Has Year	1	0	-0.12	-0.35	72.21%
200	CPXR002	Number of HTML Comments	221	30	-0.12	-0.30	71.26%

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