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Top SEO Factors - 2022-07-16      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-07-16 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	45	19	-0.36	-0.61	93.74%
2	CPZZZ100	Number of Top 100 Shared Factors Used	88	44	-0.35	-0.62	94.03%
3	CPZZZ	Number of Factors Used	216	128	-0.32	-0.60	93.96%
4	CPZZZ200	Number of Top 200 Shared Factors Used	149	83	-0.30	-0.58	90.45%
5	ENT000a	Number of Entities Used	72	26	-0.30	-0.64	76.21%
6	DD015	DomDetailer Moz PA	68	44	-0.25	-0.55	32.81%
7	CP470	Keywords in the HTML Tag	115,315	495	-0.25	-0.52	95.30%
8	CP005	Ahrefs Domain Rating	82	45	-0.25	-0.54	25.73%
9	CP134	Keywords in Body Tag	114,121	421	-0.25	-0.53	94.56%
10	DD013	DomDetailer Moz DA	83	41	-0.24	-0.53	32.59%
11	DD010	DomDetailer Majestic Referring Subnets	68,896	11,848	-0.24	-0.28	34.82%
12	DD006	DomDetailer Majestic IPs	275,466	43,841	-0.24	-0.28	35.05%
13	CPX010	Keywords in Div Tags	32,037	236	-0.24	-0.51	92.02%
14	DD008	DomDetailer Majestic Referring Domains	1,650,859	270,636	-0.23	-0.28	35.57%
15	ENT009	Entities in Title Tag	7	3	-0.23	-0.53	69.28%
16	DD005	DomDetailer Majestic CF	64	35	-0.23	-0.52	33.86%
17	DD016	DomDetailer Moz Rank	8	4	-0.23	-0.52	31.54%
18	DD007	DomDetailer Majestic Links	74,330,854	4,133,493	-0.22	-0.25	35.87%
19	DD012	DomDetailer Majestic TF	56	25	-0.22	-0.48	33.63%
20	CP061	Ahrefs Referring Class C Addresses	679	48	-0.22	-0.30	30.72%
21	CP063	Ahrefs Referring IP Addresses	971	63	-0.22	-0.30	30.80%
22	CP161	Keywords in H1-H6 Tags	332	10	-0.22	-0.50	92.32%
23	CP062	Ahrefs Referring Domains	1,306	78	-0.22	-0.28	30.95%
24	CP059	Ahrefs Rank	46	17	-0.22	-0.46	12.53%
25	CP157	Keywords in H1, H2, and H3 Tags	207	8	-0.22	-0.50	92.54%
26	DD014	DomDetailer Moz Links	60,982,656	2,414,517	-0.22	-0.29	34.45%
27	CP465	Keywords in P Tags	2,624	46	-0.21	-0.49	93.14%
28	ENT003	Entities in H2 Tags	33	8	-0.21	-0.48	73.53%
29	CP129	Keywords in A Tags	5,698	41	-0.21	-0.46	93.21%
30	CP135	Body Tag Size Kilobytes	313	90	-0.21	-0.47	92.39%
31	CP067	Ahrefs Text Backlinks	125,001	7,239	-0.21	-0.26	30.72%
32	CP002	Ahrefs Backlinks	125,905	7,329	-0.21	-0.25	30.80%
33	CP064	Ahrefs Referring Pages	125,904	7,328	-0.21	-0.25	30.80%
34	CP458	Page Size Kilobytes	1,189	161	-0.21	-0.48	89.93%
35	CP153	Keywords in H1 and H2 Tags	106	5	-0.20	-0.47	91.05%
36	CP470a	Search Terms in the HTML Tag	398	19	-0.20	-0.45	86.88%
37	CP054	Ahrefs NoFollow Backlinks	61,036	2,272	-0.20	-0.28	29.60%
38	CP469	Keywords in Sentences	2,394	35	-0.20	-0.47	90.16%
39	ENT004	Entities in H3 Tags	29	6	-0.20	-0.48	73.97%
40	CP375	Keywords in LI Tags	2,108	24	-0.20	-0.46	91.72%
41	CKWD001	Clean Keyword Density in the HTML Tag	203	5	-0.20	-0.48	81.28%
42	CP004	Ahrefs Dofollow Backlinks	122,576	4,931	-0.20	-0.27	30.57%
43	DD002	DomDetailer Facebook Shares	8,874,003	-4,851,131	-0.20	-0.30	34.08%
44	CP475	Term Frequency	6	3	-0.20	-0.46	89.93%
45	CP465c	Keywords in script Tags	24,679	88	-0.19	-0.45	93.06%
46	CPXX888	Number of HTML Tags	3,125	917	-0.19	-0.46	89.04%
47	CP134a	Search Terms in Body Tag	322	19	-0.19	-0.44	90.75%
48	CP071	Search Result Display URL Matches	14	1	-0.19	-0.47	79.12%
49	CP097	Search Result Link Text Matches	14	1	-0.19	-0.47	79.19%
50	CP488	Keywords in pages top 10 most used phrases	23	2	-0.19	-0.49	84.79%
51	CP127	Keywords in A Tag HREFs	3,385	61	-0.19	-0.41	89.93%
52	CP165	Keywords in H2 Tags	93	4	-0.19	-0.44	91.65%
53	CP072	Search Result Document Matches	7	1	-0.19	-0.47	60.33%
54	CP127b	Keywords in Unique A Tag HREFs	2,724	42	-0.19	-0.41	91.35%
55	CP492b	Unabridged Word Count	6,134	1,818	-0.19	-0.41	89.11%
56	CP128	Keywords in Alt Attributes	647	8	-0.19	-0.45	89.19%
57	CP471	Keywords in Span Tags	761	13	-0.18	-0.43	91.35%
58	CP140	Clean Text Kilobytes	48	11	-0.18	-0.41	88.59%
59	CP045	Ahrefs Has Text Backlinks	1	1	-0.18	-0.50	30.05%
60	CP050	Ahrefs Internal Links	624	136	-0.18	-0.45	30.95%
61	CP160	Leading Keywords in H1-H6 Tags	40	2	-0.18	-0.43	90.75%
62	CP487	Keywords in pages top 5 most used phrases	11	1	-0.18	-0.48	83.52%
63	CP156	Leading Keywords in H1, H2, and H3 Tags	21	2	-0.18	-0.43	89.04%
64	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.18	-0.49	29.60%
65	CP999	Search Result Path Matches	13	1	-0.18	-0.44	74.20%
66	ENT018	Entities in Sentences	619	109	-0.18	-0.40	96.87%
67	GD004	Google Density Exact Matches	36	3	-0.18	-0.44	65.55%
68	CP017	Ahrefs Has Backlinks	1	1	-0.18	-0.49	29.98%
69	CP481	Keywords in Title Tag	18	2	-0.18	-0.44	77.33%
70	CP038	Ahrefs Has NoFollow Backlinks	1	1	-0.18	-0.49	28.64%
71	ENT001	Entities in HTML Tag	2,299	312	-0.18	-0.39	97.32%
72	CP492	Word Count	4,928	1,456	-0.18	-0.39	88.07%
73	CP425	Number of HTTPS Links	516	152	-0.18	-0.41	82.92%
74	ENT002	Entities in H1 Tags	18	2	-0.18	-0.43	63.09%
75	ENT008	Entities in Meta Description Tag	10	3	-0.18	-0.46	65.10%
76	CP159a	Search Terms in H1-H6 Tags	12	1	-0.17	-0.42	87.32%
77	CP435	Number of Links	517	155	-0.17	-0.41	83.22%
78	CP468	Number of Sentences	254	65	-0.17	-0.39	88.37%
79	CP431	Number of Internal Links	509	138	-0.17	-0.40	83.82%
80	CP410	Number of DoFollow Links	509	148	-0.17	-0.40	83.00%
81	GD001	Google Variation Density	375	4	-0.17	-0.44	78.00%
82	LSI002	LSI Words in Sentences	4,490	647	-0.17	-0.37	97.24%
83	CP381	Keywords in Meta Descriptions	49	2	-0.17	-0.44	83.00%
84	CP137	Keywords in the Canonical URL	60	2	-0.17	-0.42	82.33%
85	CP484	Leading Keywords in Title Tag	1	0	-0.17	-0.47	73.83%
86	ENT013	Has Entities in H2 Tags	1	1	-0.17	-0.49	67.64%
87	CPX003	Keywords in Main Tags	11,034	79	-0.17	-0.46	86.43%
88	CP113	Search Result URL Matches	22	1	-0.17	-0.40	79.57%
89	DD011	DomDetailer Majestic Referring .gov Links	24,741,423	3,338,990	-0.16	-0.28	31.84%
90	CPJLD086	Has JSON-LD FinancialProduct	1	0	-0.16	-0.53	2.61%
91	CP169	Keywords in H3 Tags	109	3	-0.16	-0.40	89.78%
92	QS003	Number of Questions	102	7	-0.16	-0.34	83.74%
93	CP124a	Keywords in Absolute URLs	5,634	63	-0.16	-0.38	89.26%
94	CPXR24	Number of P Tags	145	39	-0.16	-0.40	86.13%
95	CP151	Leading Keywords in H1 Tags	2	0	-0.16	-0.44	78.60%
96	CP020	Ahrefs Has Domain Rating	1	1	-0.16	-0.46	22.52%
97	CPXR018	Keywords in Nav Tags	11,766	40	-0.16	-0.38	86.13%
98	CPXR003	Number of Heading Tags	73	21	-0.16	-0.40	86.80%
99	CP152	Keywords in H1 Tags	21	1	-0.16	-0.39	80.61%
100	CP426	Number of Images	221	30	-0.16	-0.38	84.27%
101	CP427	Number of Images with Alt Text	211	20	-0.16	-0.40	85.98%
102	CP486	Keywords in pages top 3 most used phrases	7	1	-0.16	-0.44	84.34%
103	CP476	TF/IDF	1	1	-0.16	-0.46	79.94%
104	ENT012	Has Entities in H1 Tags	1	1	-0.16	-0.46	59.21%
105	CP469a	Search Terms in Sentences	27	2	-0.15	-0.38	86.73%
106	CP467	Keywords in Section Tags	2,178	22	-0.15	-0.43	87.84%
107	CP052	Ahrefs Linked Root Domains	22	6	-0.15	-0.43	29.90%
108	CP007	Ahrefs External Links	248	22	-0.15	-0.35	28.49%
109	CP358	Inline Javascript Kilobytes	331	35	-0.15	-0.35	81.43%
110	ENT010	Title Tag Has Entities	1	1	-0.15	-0.43	57.87%
111	ENT005	Entities in H4 Tags	18	2	-0.15	-0.43	65.03%
112	CP483a	Search Terms in the Title Tag	2	0	-0.15	-0.40	80.76%
113	CPJLDxSA	Number Of JSON-LD Types	85	9	-0.15	-0.39	84.49%
114	CP377	Load Time Milliseconds	122,383	2,759	-0.15	-0.32	68.16%
115	CP383	Keywords in Meta OpenGraph Description	48	2	-0.15	-0.40	75.84%
116	CP391	Number of Absolute URLs	478	151	-0.15	-0.38	82.70%
117	CPXR005	Number of H2 Tags	36	7	-0.15	-0.37	87.55%
118	CP049	Ahrefs Images	93	23	-0.15	-0.37	7.08%
119	CPXR006	Number of H3 Tags	22	8	-0.15	-0.37	84.19%
120	CP385	Keywords in Meta OpenGraph Content	15	1	-0.15	-0.41	72.78%
121	GD003	Google Density Variations	7,071	58	-0.15	-0.37	74.57%
122	CPX013	Keywords in Footer Tags	2,299	18	-0.15	-0.36	80.31%
123	CP109	Search Result Summary Text Matches	76	2	-0.15	-0.43	66.22%
124	CP080	Search Result Has Exact Match Domain	1	0	-0.15	-0.41	10.29%
125	ENT014	Has Entities in H3 Tags	1	1	-0.15	-0.44	65.85%
126	CP048	Ahrefs Image Backlinks	98,976	1,522	-0.15	-0.31	24.53%
127	QS006	Number of Questions In H2 Tags	4	1	-0.15	-0.34	75.76%
128	CP032	Ahrefs Has Image Backlinks	1	0	-0.15	-0.42	21.92%
129	CP146	Keywords in the First 100 Words	205	8	-0.15	-0.38	75.39%
130	CP164	Leading Keywords in H2 Tags	8	1	-0.15	-0.38	86.88%
131	CP056	Ahrefs Pages	6	2	-0.15	-0.32	27.37%
132	CPJLD011	Has JSON-LD Answer	1	0	-0.15	-0.44	73.75%
133	CPJLD217	Has JSON-LD Question	1	0	-0.14	-0.44	73.97%
134	QS004	Number of Questions In Headings	6	1	-0.14	-0.36	37.73%
135	CP451	Number of US Phone Numbers	56	6	-0.14	-0.33	77.78%
136	LSI001	LSI Words in Title Tag	16	5	-0.14	-0.34	92.92%
137	CP070	Ahrefs Word Count	3,058	1,413	-0.14	-0.33	8.20%
138	CP376	Keywords making whole LI Tags	7	1	-0.14	-0.39	80.76%
139	QS012	Headings Has Question	1	0	-0.14	-0.43	73.53%
140	CP125	Keywords making whole A Tags	8	1	-0.14	-0.38	82.55%
141	CP477	Keywords in Title Attributes	449	8	-0.14	-0.36	84.64%
142	CP150a	Search Terms in H1 Tags	1	0	-0.14	-0.37	81.36%
143	CP479	Title Has Sales Words	1	0	-0.14	-0.39	67.19%
144	CP413	Number of External Links	64	17	-0.14	-0.33	76.81%
145	PAGE009	Number of Prices	507	37	-0.14	-0.32	76.88%
146	PAGE001	Is Home Page	1	0	-0.14	-0.38	30.87%
147	CP472	Keywords making whole Span Tags	10	1	-0.14	-0.35	86.06%
148	CP381a	Search Terms in Meta Descriptions	2	0	-0.14	-0.35	82.92%
149	CP479ii	Title Has Sentiment Words	1	0	-0.14	-0.39	67.04%
150	CP158	Keywords making whole H1-H6 Tags	4	0	-0.14	-0.38	74.87%
151	CP353	Head Size Kilobytes	139	47	-0.14	-0.35	78.90%
152	CP357	Inline CSS Kilobytes	414	34	-0.14	-0.37	79.19%
153	CP473	Keywords in Strong Tags	84	2	-0.14	-0.36	82.77%
154	CP099	Search Result Number of Dirs in Path	3	2	-0.14	-0.37	65.10%
155	ENT011	Meta Description Tag Has Entities	1	1	-0.14	-0.42	57.42%
156	CP057	Ahrefs Page Size	72,458	35,289	-0.14	-0.37	8.05%
157	CP126a	Search Terms in A Tags	54	3	-0.14	-0.34	85.68%
158	CP374	Keywords in the last 100 words	204	5	-0.13	-0.34	76.36%
159	CP347	Has US Phone Number	1	0	-0.13	-0.41	63.01%
160	CP108	Search Result Summary Length	302	148	-0.13	-0.28	67.11%
161	CP356	Keywords in I Tags	422	8	-0.13	-0.39	79.42%
162	CP150a2	Search Terms in H2 Tags	6	1	-0.13	-0.36	87.17%
163	CPJLDxCB	Number Of Claimed Brands	15	1	-0.13	-0.36	75.17%
164	CP154	Keywords making whole H1, H2, and H3 Tags	4	0	-0.13	-0.37	74.50%
165	CP409	Number of DoFollow External Links	44	14	-0.13	-0.31	71.89%
166	CP440	Number of NoFollow Links	71	7	-0.13	-0.32	78.67%
167	CPJLDxKA	Number Of JSON-LD Entity References	5	0	-0.13	-0.36	71.44%
168	DD001	DomDetailer Facebook Comments	280	51	-0.13	-0.36	30.87%
169	GD002	Google Exact Match Density	2	0	-0.13	-0.38	37.36%
170	QS007	Number of Questions In H3 Tags	4	1	-0.13	-0.36	79.49%
171	LSI006	LSI Words in H2 Tags	80	18	-0.13	-0.31	94.03%
172	CP439	Number of NoFollow Externa Links	29	3	-0.13	-0.32	78.97%
173	CP485	Keywords in pages most used phrase	2	0	-0.13	-0.37	78.00%
174	CP168	Leading Keywords in H3 Tags	11	1	-0.13	-0.35	82.25%
175	CP133	Keywords in B Tags	361	5	-0.13	-0.36	74.65%
176	CPJLD045	Has JSON-LD Casino	1	0	-0.13	-0.34	1.27%
177	CP034	Ahrefs Has Internal Links	1	1	-0.12	-0.40	26.32%
178	CP130	Keywords in Article Tags	1,415	20	-0.12	-0.37	74.20%
179	CP077	Search Result Domain Matches	6	0	-0.12	-0.38	39.67%
180	CP036	Ahrefs Has Linked Root Domains	1	1	-0.12	-0.40	26.40%
181	CP022	Ahrefs Has External Links	1	1	-0.12	-0.39	25.06%
182	PAGE008	Is Store Page	1	0	-0.12	-0.40	61.52%
183	CP149	Keywords making whole H1 Tags	1	0	-0.12	-0.36	72.41%
184	CP479b	Title Has Year	1	0	-0.12	-0.36	72.41%
185	CP033	Ahrefs Has Images	1	1	-0.12	-0.38	6.26%
186	CP060	Ahrefs Redirects	3,877	16	-0.12	-0.29	23.64%
187	PAGE010	Number of Schema Products	19	0	-0.12	-0.39	30.28%
188	CP355	Keywords in ID Attributes	2,361	4	-0.12	-0.34	80.98%
189	CP418	Number of Forms	19	2	-0.12	-0.33	71.96%
190	CPJLD222	Has JSON-LD RealEstateAgent	1	0	-0.12	-0.37	0.82%
191	LSI003	LSI Words in Meta Description Tag	50	9	-0.12	-0.31	90.60%
192	CP430	Number of Instagram Pages	7	1	-0.12	-0.31	73.75%
193	CP424	Number of HREF Lang Tags	14	1	-0.12	-0.31	74.57%
194	CPJLD182	Has JSON-LD Offer	1	0	-0.12	-0.39	47.05%
195	PAGE004	Is Purchase Page	1	1	-0.12	-0.39	65.62%
196	CP319	Has Schema Markup	1	1	-0.12	-0.38	71.22%
197	CPJLD131	Has JSON-LD LegalService	1	0	-0.12	-0.35	2.39%
198	CPXR011	Keywords in Button Tags	1,864	4	-0.12	-0.34	81.28%
199	CPJLD117	Has JSON-LD HowToSupply	1	0	-0.12	-0.36	4.10%
200	CPXR002	Number of HTML Comments	221	30	-0.12	-0.30	71.07%

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