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Top SEO Factors - 2022-06-29      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-06-29 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	43	22	-0.37	-0.63	93.41%
2	CPZZZ100	Number of Top 100 Shared Factors Used	87	45	-0.35	-0.63	92.67%
3	CPZZZ	Number of Factors Used	225	129	-0.33	-0.62	93.78%
4	ENT000a	Number of Entities Used	69	27	-0.32	-0.67	74.32%
5	CPZZZ200	Number of Top 200 Shared Factors Used	151	82	-0.30	-0.60	90.30%
6	CP134	Keywords in Body Tag	114,121	545	-0.26	-0.53	90.38%
7	CP059	Ahrefs Rank	46	14	-0.26	-0.52	22.43%
8	CP470	Keywords in the HTML Tag	115,315	632	-0.26	-0.51	95.56%
9	CP061	Ahrefs Referring Class C Addresses	1,024	52	-0.26	-0.38	28.72%
10	CP063	Ahrefs Referring IP Addresses	1,712	70	-0.26	-0.37	28.72%
11	CP062	Ahrefs Referring Domains	3,127	90	-0.25	-0.36	29.02%
12	CP161	Keywords in H1-H6 Tags	332	9	-0.24	-0.53	88.82%
13	CP157	Keywords in H1, H2, and H3 Tags	260	8	-0.24	-0.53	89.19%
14	CP067	Ahrefs Text Backlinks	875,438	9,189	-0.24	-0.31	28.79%
15	CPX010	Keywords in Div Tags	32,037	289	-0.24	-0.49	92.08%
16	CP064	Ahrefs Referring Pages	875,527	9,115	-0.24	-0.30	29.16%
17	CP002	Ahrefs Backlinks	875,525	9,115	-0.24	-0.30	29.16%
18	ENT003	Entities in H2 Tags	33	6	-0.23	-0.53	73.28%
19	CP129	Keywords in A Tags	5,698	51	-0.23	-0.48	88.60%
20	ENT009	Entities in Title Tag	7	2	-0.23	-0.52	68.91%
21	ENT004	Entities in H3 Tags	29	5	-0.22	-0.52	72.46%
22	CP070	Ahrefs Word Count	5,435	1,646	-0.22	-0.49	19.32%
23	CP054	Ahrefs NoFollow Backlinks	61,036	796	-0.22	-0.32	28.13%
24	CP004	Ahrefs Dofollow Backlinks	836,386	8,415	-0.22	-0.31	28.72%
25	CP153	Keywords in H1 and H2 Tags	155	5	-0.22	-0.50	87.42%
26	CP465	Keywords in P Tags	3,276	46	-0.22	-0.48	93.34%
27	CP005	Ahrefs Domain Rating	79	47	-0.22	-0.49	22.35%
28	CP469	Keywords in Sentences	2,940	37	-0.22	-0.46	92.23%
29	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.21	-0.53	27.54%
30	CP045	Ahrefs Has Text Backlinks	1	1	-0.21	-0.53	28.13%
31	CP135	Body Tag Size Kilobytes	290	93	-0.21	-0.46	91.71%
32	CKWD001	Clean Keyword Density in the HTML Tag	206	5	-0.21	-0.47	77.79%
33	CP071	Search Result Display URL Matches	14	1	-0.21	-0.49	78.09%
34	CP375	Keywords in LI Tags	2,108	25	-0.21	-0.47	88.60%
35	CP097	Search Result Link Text Matches	14	1	-0.21	-0.49	78.24%
36	CP017	Ahrefs Has Backlinks	1	1	-0.21	-0.52	28.42%
37	CPJLD068	Has JSON-LD Dentist	1	0	-0.20	-0.53	4.07%
38	DD010	DomDetailer Majestic Referring Subnets	68,896	10,506	-0.20	-0.21	32.86%
39	CP475	Term Frequency	6	3	-0.20	-0.46	92.30%
40	CP134a	Search Terms in Body Tag	413	18	-0.20	-0.45	88.53%
41	CP165	Keywords in H2 Tags	136	4	-0.20	-0.47	88.45%
42	DD002	DomDetailer Facebook Shares	8,874,003	-6,366,024	-0.20	-0.30	32.57%
43	DD015	DomDetailer Moz PA	68	42	-0.20	-0.43	29.68%
44	DD006	DomDetailer Majestic IPs	275,466	39,247	-0.20	-0.21	33.83%
45	CP160	Leading Keywords in H1-H6 Tags	40	2	-0.20	-0.47	86.23%
46	ENT018	Entities in Sentences	593	85	-0.20	-0.41	97.78%
47	CP492b	Unabridged Word Count	6,935	1,787	-0.20	-0.43	89.86%
48	CP470a	Search Terms in the HTML Tag	469	18	-0.20	-0.43	91.86%
49	CP465c	Keywords in script Tags	24,679	113	-0.20	-0.45	93.86%
50	CP458	Page Size Kilobytes	376	164	-0.20	-0.46	88.30%
51	CP038	Ahrefs Has NoFollow Backlinks	1	1	-0.20	-0.52	27.68%
52	DD008	DomDetailer Majestic Referring Domains	1,650,859	256,723	-0.20	-0.21	34.86%
53	CP156	Leading Keywords in H1, H2, and H3 Tags	23	2	-0.19	-0.47	85.49%
54	CP127	Keywords in A Tag HREFs	3,385	58	-0.19	-0.42	88.30%
55	CP140	Clean Text Kilobytes	33	11	-0.19	-0.43	88.53%
56	LSI002	LSI Words in Sentences	3,050	531	-0.19	-0.40	97.11%
57	CP127b	Keywords in Unique A Tag HREFs	2,724	38	-0.19	-0.42	89.05%
58	GD001	Google Variation Density	375	5	-0.19	-0.46	78.98%
59	CP492	Word Count	4,093	1,422	-0.19	-0.41	88.23%
60	CP128	Keywords in Alt Attributes	647	9	-0.19	-0.44	85.94%
61	CP468	Number of Sentences	258	61	-0.19	-0.41	87.86%
62	DD005	DomDetailer Majestic CF	64	34	-0.19	-0.42	31.75%
63	CP481	Keywords in Title Tag	25	2	-0.19	-0.45	78.46%
64	CP488	Keywords in pages top 10 most used phrases	23	2	-0.19	-0.47	85.42%
65	DD013	DomDetailer Moz DA	83	38	-0.19	-0.36	29.31%
66	ENT001	Entities in HTML Tag	1,439	276	-0.19	-0.39	98.00%
67	CP057	Ahrefs Page Size	93,293	35,064	-0.19	-0.44	18.73%
68	CPXX888	Number of HTML Tags	2,548	928	-0.19	-0.45	88.45%
69	DD012	DomDetailer Majestic TF	56	25	-0.18	-0.39	32.12%
70	CP050	Ahrefs Internal Links	623	161	-0.18	-0.39	29.46%
71	CP007	Ahrefs External Links	248	25	-0.18	-0.37	27.02%
72	ENT008	Entities in Meta Description Tag	10	3	-0.18	-0.45	64.62%
73	DD007	DomDetailer Majestic Links	75,468,493	711,099	-0.18	-0.23	34.12%
74	GD004	Google Density Exact Matches	41	3	-0.18	-0.45	63.80%
75	CP381	Keywords in Meta Descriptions	51	2	-0.18	-0.45	79.05%
76	CPXR24	Number of P Tags	141	37	-0.18	-0.41	86.68%
77	CP487	Keywords in pages top 5 most used phrases	11	1	-0.18	-0.45	84.75%
78	QS003	Number of Questions	94	6	-0.18	-0.38	83.42%
79	CP999	Search Result Path Matches	13	1	-0.18	-0.43	72.39%
80	CP049	Ahrefs Images	83	26	-0.17	-0.39	18.28%
81	CP072	Search Result Document Matches	8	1	-0.17	-0.45	61.07%
82	ENT013	Has Entities in H2 Tags	1	1	-0.17	-0.50	66.84%
83	CP052	Ahrefs Linked Root Domains	33	8	-0.17	-0.42	28.05%
84	CPXR018	Keywords in Nav Tags	11,766	47	-0.17	-0.41	83.86%
85	CP159a	Search Terms in H1-H6 Tags	14	1	-0.17	-0.42	85.86%
86	CP169	Keywords in H3 Tags	121	3	-0.17	-0.42	87.56%
87	CPXR003	Number of Heading Tags	61	21	-0.17	-0.41	88.23%
88	CP471	Keywords in Span Tags	865	13	-0.17	-0.39	89.93%
89	ENT005	Entities in H4 Tags	18	2	-0.17	-0.46	69.28%
90	CP152	Keywords in H1 Tags	21	1	-0.17	-0.41	75.57%
91	ENT002	Entities in H1 Tags	6	2	-0.17	-0.41	61.95%
92	CP113	Search Result URL Matches	22	1	-0.17	-0.42	73.43%
93	CP427	Number of Images with Alt Text	75	19	-0.17	-0.41	86.45%
94	DD014	DomDetailer Moz Links	60,982,656	-1,524,699	-0.17	-0.22	31.24%
95	DD016	DomDetailer Moz Rank	8	4	-0.17	-0.37	28.05%
96	CP476	TF/IDF	1	1	-0.17	-0.46	80.98%
97	CP137	Keywords in the Canonical URL	60	2	-0.17	-0.43	79.79%
98	CP484	Leading Keywords in Title Tag	1	0	-0.16	-0.46	76.98%
99	GD003	Google Density Variations	7,071	80	-0.16	-0.40	73.65%
100	CP124a	Keywords in Absolute URLs	5,703	61	-0.16	-0.38	86.82%
101	CP425	Number of HTTPS Links	501	156	-0.16	-0.37	83.57%
102	CP056	Ahrefs Pages	5	2	-0.16	-0.35	26.57%
103	CP385	Keywords in Meta OpenGraph Content	21	1	-0.16	-0.44	70.10%
104	ENT010	Title Tag Has Entities	1	1	-0.16	-0.44	54.85%
105	CPX003	Keywords in Main Tags	13,887	98	-0.16	-0.46	82.31%
106	CPXR005	Number of H2 Tags	20	7	-0.16	-0.39	88.75%
107	CP486	Keywords in pages top 3 most used phrases	7	1	-0.16	-0.42	86.01%
108	ENT014	Has Entities in H3 Tags	1	1	-0.16	-0.47	65.06%
109	CP383	Keywords in Meta OpenGraph Description	48	2	-0.16	-0.42	74.02%
110	CP435	Number of Links	501	159	-0.16	-0.37	84.68%
111	CP426	Number of Images	103	29	-0.16	-0.36	85.20%
112	CP410	Number of DoFollow Links	497	153	-0.16	-0.36	85.27%
113	CP431	Number of Internal Links	485	142	-0.16	-0.36	85.27%
114	CP146	Keywords in the First 100 Words	208	8	-0.16	-0.41	77.28%
115	QS004	Number of Questions In Headings	6	1	-0.16	-0.37	26.94%
116	CPJLDxSA	Number Of JSON-LD Types	49	9	-0.16	-0.40	84.09%
117	CPXR006	Number of H3 Tags	28	8	-0.16	-0.38	85.27%
118	CP151	Leading Keywords in H1 Tags	2	0	-0.15	-0.42	75.43%
119	CP164	Leading Keywords in H2 Tags	9	1	-0.15	-0.41	84.68%
120	CP109	Search Result Summary Text Matches	76	3	-0.15	-0.43	72.46%
121	ENT012	Has Entities in H1 Tags	1	1	-0.15	-0.45	59.29%
122	CP048	Ahrefs Image Backlinks	292,652	2,403	-0.15	-0.32	23.17%
123	CP022	Ahrefs Has External Links	1	1	-0.15	-0.45	25.31%
124	CP358	Inline Javascript Kilobytes	131	35	-0.15	-0.33	81.20%
125	LSI006	LSI Words in H2 Tags	79	15	-0.15	-0.36	95.11%
126	CP376	Keywords making whole LI Tags	6	1	-0.15	-0.41	76.68%
127	CP467	Keywords in Section Tags	2,178	21	-0.15	-0.41	85.71%
128	CP032	Ahrefs Has Image Backlinks	1	0	-0.15	-0.43	21.39%
129	CPX013	Keywords in Footer Tags	3,696	21	-0.15	-0.36	76.98%
130	CP469a	Search Terms in Sentences	22	2	-0.15	-0.35	91.34%
131	GD002	Google Exact Match Density	2	0	-0.15	-0.40	39.53%
132	CP034	Ahrefs Has Internal Links	1	1	-0.15	-0.44	25.24%
133	CP391	Number of Absolute URLs	387	149	-0.15	-0.36	80.90%
134	CP126a	Search Terms in A Tags	62	3	-0.15	-0.36	85.79%
135	CPJLD011	Has JSON-LD Answer	1	0	-0.15	-0.44	66.40%
136	CP036	Ahrefs Has Linked Root Domains	1	1	-0.15	-0.43	25.17%
137	CPJLD217	Has JSON-LD Question	1	0	-0.14	-0.44	66.40%
138	CP374	Keywords in the last 100 words	205	5	-0.14	-0.37	75.72%
139	ENT011	Meta Description Tag Has Entities	1	1	-0.14	-0.44	56.85%
140	LSI001	LSI Words in Title Tag	16	5	-0.14	-0.34	91.71%
141	QS012	Headings Has Question	1	0	-0.14	-0.43	74.09%
142	QS006	Number of Questions In H2 Tags	4	1	-0.14	-0.38	77.28%
143	CP125	Keywords making whole A Tags	11	1	-0.14	-0.37	79.13%
144	CP353	Head Size Kilobytes	130	46	-0.14	-0.37	73.35%
145	CP473	Keywords in Strong Tags	99	2	-0.14	-0.36	83.72%
146	CP130	Keywords in Article Tags	2,333	22	-0.14	-0.40	74.76%
147	LSI007	LSI Words in H3 Tags	93	14	-0.14	-0.34	93.56%
148	CP108	Search Result Summary Length	245	152	-0.14	-0.30	73.35%
149	CP357	Inline CSS Kilobytes	252	34	-0.14	-0.37	78.16%
150	CP483a	Search Terms in the Title Tag	2	0	-0.14	-0.37	85.42%
151	CP451	Number of US Phone Numbers	72	8	-0.14	-0.33	77.20%
152	CP033	Ahrefs Has Images	1	1	-0.14	-0.41	15.91%
153	CP158	Keywords making whole H1-H6 Tags	4	0	-0.14	-0.39	75.28%
154	CP356	Keywords in I Tags	625	9	-0.14	-0.38	75.72%
155	QS007	Number of Questions In H3 Tags	3	1	-0.13	-0.37	77.20%
156	PAGE009	Number of Prices	283	36	-0.13	-0.31	74.76%
157	CP377	Load Time Milliseconds	140,093	2,726	-0.13	-0.27	65.80%
158	CP413	Number of External Links	63	17	-0.13	-0.30	74.46%
159	CP477	Keywords in Title Attributes	449	7	-0.13	-0.34	86.97%
160	CPJLD116	Has JSON-LD HowToStep	1	0	-0.13	-0.39	6.81%
161	DD011	DomDetailer Majestic Referring .gov Links	24,741,423	3,411,507	-0.13	-0.25	26.57%
162	CP150a2	Search Terms in H2 Tags	8	1	-0.13	-0.34	86.60%
163	CP347	Has US Phone Number	1	0	-0.13	-0.40	61.07%
164	CP150a	Search Terms in H1 Tags	1	0	-0.13	-0.37	79.05%
165	CP006	Ahrefs Edu Backlinks	92,933	623	-0.13	-0.34	15.62%
166	CP485	Keywords in pages most used phrase	2	0	-0.13	-0.37	78.53%
167	CP154	Keywords making whole H1, H2, and H3 Tags	4	0	-0.13	-0.38	73.65%
168	CP472	Keywords making whole Span Tags	11	1	-0.13	-0.35	83.86%
169	CPJLD222	Has JSON-LD RealEstateAgent	1	0	-0.13	-0.41	0.74%
170	CPJLDxCB	Number Of Claimed Brands	21	1	-0.13	-0.36	72.98%
171	CP168	Leading Keywords in H3 Tags	12	1	-0.13	-0.36	80.38%
172	CP020	Ahrefs Has Domain Rating	1	1	-0.13	-0.40	18.06%
173	CPJLD117	Has JSON-LD HowToSupply	1	0	-0.13	-0.36	1.85%
174	PAGE001	Is Home Page	1	0	-0.13	-0.38	37.23%
175	ENT015	Has Entities in H4 Tags	1	0	-0.13	-0.40	59.44%
176	CPJLD131	Has JSON-LD LegalService	1	0	-0.13	-0.37	2.29%
177	CP460	Percentage of DoFollow Internal Links	94	82	-0.13	-0.34	73.06%
178	CPJLD119	Has JSON-LD HowToTool	1	0	-0.13	-0.36	1.85%
179	CP177	Keywords in H4-H6 Tags	124	2	-0.13	-0.36	80.61%
180	CP430	Number of Instagram Pages	6	1	-0.13	-0.33	71.06%
181	CP173	Keywords in H4 Tags	82	1	-0.13	-0.36	78.98%
182	CP409	Number of DoFollow External Links	45	15	-0.13	-0.28	71.13%
183	CPXR002	Number of HTML Comments	221	32	-0.12	-0.33	73.58%
184	LSI003	LSI Words in Meta Description Tag	50	8	-0.12	-0.31	89.19%
185	CPJLD106	Has JSON-LD HomeGoodsStore	1	0	-0.12	-0.38	0.96%
186	CP021	Ahrefs Has EDU Backlinks	1	0	-0.12	-0.36	14.95%
187	CPJLDxKA	Number Of JSON-LD Entity References	11	0	-0.12	-0.37	64.54%
188	CP099	Search Result Number of Dirs in Path	3	2	-0.12	-0.33	58.33%
189	CPJLD209	Has JSON-LD Product	1	0	-0.12	-0.39	45.30%
190	CP355	Keywords in ID Attributes	2,361	5	-0.12	-0.34	78.53%
191	CPJLD007	Has JSON-LD AggregateRating	1	0	-0.12	-0.39	57.29%
192	DD001	DomDetailer Facebook Comments	280	65	-0.12	-0.32	27.61%
193	CP440	Number of NoFollow Links	50	6	-0.12	-0.31	74.69%
194	PAGE005	Is Pagination Page	1	0	-0.12	-0.38	62.77%
195	CPXR007	Number of H4 Tags	19	4	-0.12	-0.33	77.87%
196	CP319	Has Schema Markup	1	1	-0.12	-0.39	73.43%
197	CP481b	Word Count in Meta Description Tag	86	21	-0.12	-0.30	72.61%
198	CP380	Meta Description Length	511	129	-0.12	-0.30	69.06%
199	CPJLD266	Has JSON-LD Website	1	0	-0.12	-0.40	57.29%
200	CP149	Keywords making whole H1 Tags	1	0	-0.12	-0.36	71.13%

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