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Top SEO Factors - 2022-06-28      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-06-28 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	43	22	-0.38	-0.63	93.25%
2	CPZZZ100	Number of Top 100 Shared Factors Used	87	45	-0.35	-0.63	92.64%
3	CPZZZ	Number of Factors Used	225	129	-0.33	-0.62	93.78%
4	ENT000a	Number of Entities Used	69	27	-0.33	-0.67	74.66%
5	CPZZZ200	Number of Top 200 Shared Factors Used	151	82	-0.30	-0.60	89.91%
6	CP134	Keywords in Body Tag	114,121	515	-0.27	-0.53	90.29%
7	CP059	Ahrefs Rank	46	14	-0.26	-0.53	22.84%
8	CP470	Keywords in the HTML Tag	115,315	594	-0.26	-0.51	95.52%
9	CP061	Ahrefs Referring Class C Addresses	1,052	55	-0.26	-0.38	28.91%
10	CP063	Ahrefs Referring IP Addresses	1,767	75	-0.26	-0.38	28.91%
11	CP062	Ahrefs Referring Domains	3,127	98	-0.25	-0.37	29.21%
12	CP161	Keywords in H1-H6 Tags	332	9	-0.24	-0.53	88.77%
13	CP157	Keywords in H1, H2, and H3 Tags	260	8	-0.24	-0.53	89.15%
14	CPX010	Keywords in Div Tags	32,037	274	-0.24	-0.49	92.19%
15	CP067	Ahrefs Text Backlinks	891,837	11,002	-0.24	-0.31	28.91%
16	CP002	Ahrefs Backlinks	891,926	10,906	-0.24	-0.31	29.29%
17	CP064	Ahrefs Referring Pages	891,928	10,906	-0.24	-0.31	29.29%
18	ENT003	Entities in H2 Tags	33	6	-0.23	-0.53	73.82%
19	CP129	Keywords in A Tags	5,698	48	-0.23	-0.48	88.54%
20	ENT004	Entities in H3 Tags	29	5	-0.23	-0.53	73.07%
21	CP153	Keywords in H1 and H2 Tags	155	5	-0.23	-0.51	87.48%
22	CP465	Keywords in P Tags	3,276	44	-0.23	-0.49	93.25%
23	ENT009	Entities in Title Tag	7	2	-0.22	-0.52	69.04%
24	CP004	Ahrefs Dofollow Backlinks	851,875	10,129	-0.22	-0.31	28.83%
25	CP070	Ahrefs Word Count	5,435	1,645	-0.22	-0.49	19.73%
26	CP054	Ahrefs NoFollow Backlinks	61,036	881	-0.22	-0.32	28.38%
27	CP469	Keywords in Sentences	2,940	35	-0.22	-0.47	92.19%
28	CP005	Ahrefs Domain Rating	79	47	-0.22	-0.48	22.53%
29	CP135	Body Tag Size Kilobytes	290	93	-0.21	-0.47	91.65%
30	CP071	Search Result Display URL Matches	14	1	-0.21	-0.50	78.30%
31	CP375	Keywords in LI Tags	2,108	24	-0.21	-0.47	88.47%
32	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.21	-0.53	27.62%
33	CP097	Search Result Link Text Matches	14	1	-0.21	-0.49	78.45%
34	CKWD001	Clean Keyword Density in the HTML Tag	206	5	-0.21	-0.47	77.54%
35	CP045	Ahrefs Has Text Backlinks	1	1	-0.21	-0.53	28.15%
36	CP475	Term Frequency	6	3	-0.20	-0.47	92.11%
37	CP165	Keywords in H2 Tags	136	4	-0.20	-0.48	88.62%
38	CP017	Ahrefs Has Backlinks	1	1	-0.20	-0.52	28.53%
39	CPJLD068	Has JSON-LD Dentist	1	0	-0.20	-0.53	4.25%
40	CP134a	Search Terms in Body Tag	413	19	-0.20	-0.45	88.39%
41	DD002	DomDetailer Facebook Shares	8,874,003	-6,378,500	-0.20	-0.30	32.17%
42	CP160	Leading Keywords in H1-H6 Tags	40	2	-0.20	-0.47	86.04%
43	DD010	DomDetailer Majestic Referring Subnets	68,896	10,324	-0.20	-0.20	32.47%
44	DD015	DomDetailer Moz PA	68	42	-0.20	-0.43	29.14%
45	ENT018	Entities in Sentences	593	85	-0.20	-0.41	97.72%
46	CP156	Leading Keywords in H1, H2, and H3 Tags	23	2	-0.20	-0.47	85.28%
47	CP492b	Unabridged Word Count	6,935	1,793	-0.20	-0.43	89.61%
48	CP470a	Search Terms in the HTML Tag	469	19	-0.20	-0.43	91.65%
49	CP465c	Keywords in script Tags	24,679	106	-0.20	-0.45	94.08%
50	DD006	DomDetailer Majestic IPs	275,466	38,606	-0.20	-0.20	33.46%
51	CP458	Page Size Kilobytes	376	164	-0.20	-0.46	88.32%
52	LSI002	LSI Words in Sentences	2,703	532	-0.20	-0.41	97.04%
53	CP127	Keywords in A Tag HREFs	3,385	56	-0.19	-0.42	88.24%
54	CP140	Clean Text Kilobytes	33	11	-0.19	-0.43	88.24%
55	GD001	Google Variation Density	366	4	-0.19	-0.46	78.98%
56	CP128	Keywords in Alt Attributes	647	8	-0.19	-0.45	85.89%
57	CP492	Word Count	4,093	1,428	-0.19	-0.41	88.24%
58	CP127b	Keywords in Unique A Tag HREFs	2,724	37	-0.19	-0.42	89.07%
59	CP038	Ahrefs Has NoFollow Backlinks	1	1	-0.19	-0.51	27.85%
60	CP468	Number of Sentences	258	61	-0.19	-0.42	88.24%
61	DD008	DomDetailer Majestic Referring Domains	1,650,859	253,749	-0.19	-0.20	34.52%
62	CP481	Keywords in Title Tag	25	2	-0.19	-0.46	78.22%
63	ENT001	Entities in HTML Tag	1,439	274	-0.19	-0.40	97.88%
64	CP488	Keywords in pages top 10 most used phrases	23	2	-0.19	-0.47	85.74%
65	DD005	DomDetailer Majestic CF	64	34	-0.19	-0.42	31.41%
66	CPXX888	Number of HTML Tags	2,548	927	-0.19	-0.44	88.32%
67	DD013	DomDetailer Moz DA	83	37	-0.19	-0.35	28.83%
68	CP057	Ahrefs Page Size	93,293	35,001	-0.18	-0.44	19.04%
69	DD012	DomDetailer Majestic TF	56	25	-0.18	-0.38	31.87%
70	CP381	Keywords in Meta Descriptions	51	2	-0.18	-0.45	79.06%
71	ENT008	Entities in Meta Description Tag	10	3	-0.18	-0.45	65.25%
72	CP050	Ahrefs Internal Links	623	163	-0.18	-0.38	29.59%
73	CPXR24	Number of P Tags	141	37	-0.18	-0.41	87.10%
74	QS003	Number of Questions	94	6	-0.18	-0.38	83.31%
75	CP007	Ahrefs External Links	248	25	-0.18	-0.37	27.16%
76	GD004	Google Density Exact Matches	41	3	-0.18	-0.45	64.26%
77	CP487	Keywords in pages top 5 most used phrases	11	1	-0.18	-0.46	84.75%
78	DD007	DomDetailer Majestic Links	75,468,493	677,347	-0.18	-0.22	33.84%
79	CPXR018	Keywords in Nav Tags	11,766	44	-0.18	-0.42	83.46%
80	ENT013	Has Entities in H2 Tags	1	1	-0.18	-0.50	67.53%
81	CP999	Search Result Path Matches	13	1	-0.17	-0.43	72.91%
82	CP169	Keywords in H3 Tags	121	3	-0.17	-0.43	87.63%
83	CP072	Search Result Document Matches	8	1	-0.17	-0.45	61.76%
84	CP049	Ahrefs Images	83	26	-0.17	-0.39	18.59%
85	CP159a	Search Terms in H1-H6 Tags	14	1	-0.17	-0.42	85.74%
86	CP471	Keywords in Span Tags	865	13	-0.17	-0.39	89.91%
87	CPXR003	Number of Heading Tags	61	21	-0.17	-0.41	88.62%
88	ENT005	Entities in H4 Tags	18	2	-0.17	-0.46	69.65%
89	CP052	Ahrefs Linked Root Domains	33	8	-0.17	-0.41	28.15%
90	CP152	Keywords in H1 Tags	21	1	-0.17	-0.42	75.80%
91	CP476	TF/IDF	1	1	-0.17	-0.46	80.73%
92	CP427	Number of Images with Alt Text	74	19	-0.17	-0.41	86.19%
93	CP113	Search Result URL Matches	21	1	-0.17	-0.42	73.52%
94	ENT002	Entities in H1 Tags	6	2	-0.17	-0.41	62.37%
95	CP137	Keywords in the Canonical URL	60	2	-0.17	-0.43	79.51%
96	CP124a	Keywords in Absolute URLs	5,703	59	-0.17	-0.39	86.65%
97	CP484	Leading Keywords in Title Tag	1	0	-0.17	-0.46	76.86%
98	DD014	DomDetailer Moz Links	60,982,656	-1,627,665	-0.17	-0.22	30.80%
99	GD003	Google Density Variations	7,071	81	-0.17	-0.40	73.98%
100	CP486	Keywords in pages top 3 most used phrases	7	1	-0.16	-0.43	85.58%
101	CP385	Keywords in Meta OpenGraph Content	21	1	-0.16	-0.44	70.18%
102	CPX003	Keywords in Main Tags	13,887	90	-0.16	-0.46	81.94%
103	DD016	DomDetailer Moz Rank	8	4	-0.16	-0.36	27.62%
104	CPXR005	Number of H2 Tags	20	7	-0.16	-0.39	88.85%
105	CP383	Keywords in Meta OpenGraph Description	48	2	-0.16	-0.42	73.67%
106	CP056	Ahrefs Pages	5	2	-0.16	-0.35	26.78%
107	ENT010	Title Tag Has Entities	1	1	-0.16	-0.44	55.84%
108	ENT014	Has Entities in H3 Tags	1	1	-0.16	-0.47	65.78%
109	CP425	Number of HTTPS Links	501	155	-0.16	-0.37	83.54%
110	CP426	Number of Images	103	29	-0.16	-0.36	85.36%
111	CPJLDxSA	Number Of JSON-LD Types	49	9	-0.16	-0.40	83.92%
112	CP146	Keywords in the First 100 Words	208	8	-0.16	-0.41	77.54%
113	CPXR006	Number of H3 Tags	28	8	-0.16	-0.38	85.58%
114	QS004	Number of Questions In Headings	6	1	-0.16	-0.37	27.39%
115	CP435	Number of Links	501	159	-0.16	-0.36	84.52%
116	CP431	Number of Internal Links	485	142	-0.16	-0.36	84.98%
117	CP151	Leading Keywords in H1 Tags	2	0	-0.16	-0.43	75.57%
118	CP164	Leading Keywords in H2 Tags	9	1	-0.16	-0.41	84.67%
119	CP410	Number of DoFollow Links	497	153	-0.16	-0.36	85.05%
120	CP109	Search Result Summary Text Matches	76	3	-0.15	-0.43	72.91%
121	LSI006	LSI Words in H2 Tags	105	15	-0.15	-0.36	95.14%
122	CP048	Ahrefs Image Backlinks	299,372	3,212	-0.15	-0.33	23.44%
123	ENT012	Has Entities in H1 Tags	1	1	-0.15	-0.45	59.94%
124	CP358	Inline Javascript Kilobytes	131	35	-0.15	-0.33	81.18%
125	CP376	Keywords making whole LI Tags	6	1	-0.15	-0.41	76.25%
126	CPX013	Keywords in Footer Tags	3,696	19	-0.15	-0.36	76.71%
127	GD002	Google Exact Match Density	2	0	-0.15	-0.41	39.00%
128	CP469a	Search Terms in Sentences	22	2	-0.15	-0.36	91.27%
129	CP467	Keywords in Section Tags	2,178	20	-0.15	-0.41	86.34%
130	CP022	Ahrefs Has External Links	1	1	-0.15	-0.44	25.42%
131	CP374	Keywords in the last 100 words	205	5	-0.15	-0.37	75.72%
132	CPJLD011	Has JSON-LD Answer	1	0	-0.15	-0.44	65.78%
133	CP391	Number of Absolute URLs	387	149	-0.15	-0.37	80.42%
134	CP032	Ahrefs Has Image Backlinks	1	0	-0.15	-0.43	21.70%
135	CPJLD217	Has JSON-LD Question	1	0	-0.15	-0.44	65.78%
136	CP126a	Search Terms in A Tags	62	3	-0.15	-0.36	85.51%
137	LSI001	LSI Words in Title Tag	16	5	-0.15	-0.34	91.88%
138	QS006	Number of Questions In H2 Tags	4	1	-0.15	-0.38	78.07%
139	QS012	Headings Has Question	1	0	-0.15	-0.43	74.81%
140	ENT011	Meta Description Tag Has Entities	1	1	-0.14	-0.44	57.81%
141	CP034	Ahrefs Has Internal Links	1	1	-0.14	-0.43	25.27%
142	CP125	Keywords making whole A Tags	11	1	-0.14	-0.38	78.98%
143	CP353	Head Size Kilobytes	130	46	-0.14	-0.37	73.44%
144	CP036	Ahrefs Has Linked Root Domains	1	1	-0.14	-0.43	25.27%
145	CP473	Keywords in Strong Tags	99	2	-0.14	-0.36	84.22%
146	LSI007	LSI Words in H3 Tags	93	14	-0.14	-0.34	93.63%
147	CP130	Keywords in Article Tags	2,333	21	-0.14	-0.40	74.89%
148	CPJLD117	Has JSON-LD HowToSupply	1	0	-0.14	-0.40	1.59%
149	CP357	Inline CSS Kilobytes	252	34	-0.14	-0.38	78.53%
150	CP108	Search Result Summary Length	245	152	-0.14	-0.30	73.22%
151	CPJLD119	Has JSON-LD HowToTool	1	0	-0.14	-0.39	1.59%
152	QS007	Number of Questions In H3 Tags	3	1	-0.14	-0.37	77.16%
153	CP033	Ahrefs Has Images	1	1	-0.14	-0.41	16.31%
154	CP158	Keywords making whole H1-H6 Tags	4	0	-0.14	-0.39	74.89%
155	CPJLD116	Has JSON-LD HowToStep	1	0	-0.14	-0.39	6.45%
156	CP483a	Search Terms in the Title Tag	2	0	-0.14	-0.37	85.51%
157	CP356	Keywords in I Tags	625	8	-0.14	-0.39	75.49%
158	CP451	Number of US Phone Numbers	72	8	-0.14	-0.33	76.63%
159	CP377	Load Time Milliseconds	140,093	2,730	-0.13	-0.27	65.63%
160	CP150a2	Search Terms in H2 Tags	8	1	-0.13	-0.35	86.65%
161	PAGE009	Number of Prices	283	36	-0.13	-0.31	74.51%
162	CP477	Keywords in Title Attributes	449	7	-0.13	-0.34	87.41%
163	CP485	Keywords in pages most used phrase	2	0	-0.13	-0.37	78.76%
164	CP006	Ahrefs Edu Backlinks	97,008	938	-0.13	-0.34	15.86%
165	CP150a	Search Terms in H1 Tags	1	0	-0.13	-0.37	78.68%
166	CP413	Number of External Links	63	17	-0.13	-0.29	74.66%
167	CP168	Leading Keywords in H3 Tags	12	1	-0.13	-0.36	80.50%
168	CP154	Keywords making whole H1, H2, and H3 Tags	4	0	-0.13	-0.39	73.14%
169	ENT015	Has Entities in H4 Tags	1	0	-0.13	-0.41	59.94%
170	DD011	DomDetailer Majestic Referring .gov Links	24,741,423	3,362,997	-0.13	-0.25	26.33%
171	CP347	Has US Phone Number	1	0	-0.13	-0.39	60.85%
172	CPJLD222	Has JSON-LD RealEstateAgent	1	0	-0.13	-0.41	0.76%
173	CPJLDxCB	Number Of Claimed Brands	21	1	-0.13	-0.36	73.37%
174	PAGE001	Is Home Page	1	0	-0.13	-0.39	36.87%
175	CP472	Keywords making whole Span Tags	11	1	-0.13	-0.35	83.46%
176	CP460	Percentage of DoFollow Internal Links	94	82	-0.13	-0.34	72.91%
177	CPJLD131	Has JSON-LD LegalService	1	0	-0.13	-0.37	2.35%
178	CP177	Keywords in H4-H6 Tags	124	2	-0.13	-0.36	80.88%
179	CP430	Number of Instagram Pages	6	1	-0.13	-0.34	70.64%
180	CP173	Keywords in H4 Tags	82	1	-0.13	-0.36	79.14%
181	CP020	Ahrefs Has Domain Rating	1	1	-0.13	-0.39	18.21%
182	LSI003	LSI Words in Meta Description Tag	50	8	-0.13	-0.32	89.23%
183	CPXR002	Number of HTML Comments	193	31	-0.12	-0.33	74.05%
184	CP021	Ahrefs Has EDU Backlinks	1	0	-0.12	-0.37	15.17%
185	CP409	Number of DoFollow External Links	45	15	-0.12	-0.28	70.79%
186	CPJLD007	Has JSON-LD AggregateRating	1	0	-0.12	-0.39	57.13%
187	CPJLD266	Has JSON-LD Website	1	0	-0.12	-0.40	57.13%
188	CPJLD209	Has JSON-LD Product	1	0	-0.12	-0.39	45.52%
189	CP355	Keywords in ID Attributes	2,361	5	-0.12	-0.34	78.76%
190	CP481b	Word Count in Meta Description Tag	86	22	-0.12	-0.31	72.76%
191	CP380	Meta Description Length	511	130	-0.12	-0.31	69.04%
192	CP440	Number of NoFollow Links	50	6	-0.12	-0.32	74.43%
193	PAGE005	Is Pagination Page	1	0	-0.12	-0.38	62.37%
194	CPXR007	Number of H4 Tags	19	4	-0.12	-0.33	77.69%
195	CPJLDxKA	Number Of JSON-LD Entity References	11	0	-0.12	-0.37	65.10%
196	CP319	Has Schema Markup	1	1	-0.12	-0.39	73.67%
197	CP099	Search Result Number of Dirs in Path	3	2	-0.12	-0.32	57.44%
198	DD001	DomDetailer Facebook Comments	279	64	-0.12	-0.32	27.16%
199	CP439	Number of NoFollow Externa Links	33	3	-0.12	-0.33	75.04%
200	CP149	Keywords making whole H1 Tags	1	0	-0.12	-0.37	70.41%

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