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Top SEO Factors - 2022-04-13      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-04-13 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	PAGE002	Is Inner Page	1	1	-0.38	-0.62	0.76%
2	CPZZZ50	Number of Top 50 Shared Factors Used	43	25	-0.35	-0.59	90.89%
3	CPZZZ100	Number of Top 100 Shared Factors Used	86	51	-0.33	-0.60	90.55%
4	ENT000a	Number of Entities Used	64	27	-0.32	-0.66	77.81%
5	CP104z	Search Result Has Publish Date	1	1	-0.31	-0.50	0.93%
6	CPZZZ	Number of Factors Used	212	139	-0.30	-0.59	92.49%
7	CPZZZ200	Number of Top 200 Shared Factors Used	146	91	-0.29	-0.57	89.54%
8	CP470	Keywords in the HTML Tag	1,179	199	-0.26	-0.55	93.59%
9	CP134	Keywords in Body Tag	1,201	179	-0.25	-0.55	91.65%
10	CP062	Ahrefs Referring Domains	7,283	150	-0.24	-0.35	21.52%
11	CP061	Ahrefs Referring Class C Addresses	2,004	80	-0.24	-0.36	21.60%
12	CP161	Keywords in H1-H6 Tags	43	8	-0.24	-0.52	92.57%
13	CP157	Keywords in H1, H2, and H3 Tags	24	7	-0.24	-0.52	91.22%
14	ENT003	Entities in H2 Tags	25	6	-0.24	-0.53	75.86%
15	CP063	Ahrefs Referring IP Addresses	3,009	110	-0.24	-0.35	21.69%
16	CPX010	Keywords in Div Tags	667	113	-0.23	-0.51	91.90%
17	CP465	Keywords in P Tags	175	34	-0.23	-0.51	94.43%
18	CP059	Ahrefs Rank	68	17	-0.23	-0.49	15.86%
19	ENT004	Entities in H3 Tags	29	5	-0.23	-0.53	75.70%
20	ENT018	Entities in Sentences	1,282	105	-0.23	-0.46	98.14%
21	ENT009	Entities in Title Tag	10	3	-0.22	-0.52	73.00%
22	CP469	Keywords in Sentences	375	26	-0.22	-0.47	93.33%
23	CP054	Ahrefs NoFollow Backlinks	56,344	783	-0.22	-0.34	21.18%
24	CP153	Keywords in H1 and H2 Tags	18	4	-0.22	-0.50	90.04%
25	CP129	Keywords in A Tags	146	24	-0.22	-0.48	92.49%
26	CP064	Ahrefs Referring Pages	924,270	10,235	-0.22	-0.29	22.11%
27	CP002	Ahrefs Backlinks	924,271	10,188	-0.22	-0.29	22.19%
28	CP067	Ahrefs Text Backlinks	923,996	10,194	-0.22	-0.29	22.11%
29	CP375	Keywords in LI Tags	67	17	-0.22	-0.48	92.15%
30	ENT001	Entities in HTML Tag	1,901	312	-0.21	-0.44	93.92%
31	CP165	Keywords in H2 Tags	16	3	-0.21	-0.48	90.63%
32	CP070	Ahrefs Word Count	4,493	1,674	-0.21	-0.44	14.68%
33	CP475	Term Frequency	7	3	-0.21	-0.48	92.24%
34	CP004	Ahrefs Dofollow Backlinks	913,980	9,367	-0.21	-0.29	22.03%
35	CP135	Body Tag Size Kilobytes	463	85	-0.21	-0.47	90.21%
36	CP127	Keywords in A Tag HREFs	233	43	-0.20	-0.44	93.33%
37	CP465c	Keywords in script Tags	296	35	-0.20	-0.46	93.50%
38	CP488	Keywords in pages top 10 most used phrases	5	2	-0.20	-0.49	84.98%
39	CKWD001	Clean Keyword Density in the HTML Tag	9	4	-0.20	-0.45	81.69%
40	CP127b	Keywords in Unique A Tag HREFs	184	29	-0.20	-0.43	93.33%
41	CP160	Leading Keywords in H1-H6 Tags	11	2	-0.20	-0.47	88.95%
42	CP470a	Search Terms in the HTML Tag	768	13	-0.20	-0.44	87.93%
43	CP071	Search Result Display URL Matches	3	1	-0.20	-0.47	77.22%
44	CP156	Leading Keywords in H1, H2, and H3 Tags	8	1	-0.20	-0.47	87.43%
45	CP097	Search Result Link Text Matches	3	1	-0.20	-0.47	77.38%
46	CP492b	Unabridged Word Count	17,546	1,789	-0.19	-0.43	89.37%
47	CP140	Clean Text Kilobytes	124	11	-0.19	-0.42	85.40%
48	CP468	Number of Sentences	709	66	-0.19	-0.42	89.37%
49	CP487	Keywords in pages top 5 most used phrases	3	1	-0.19	-0.48	84.47%
50	CPJLD092	Has JSON-LD Game	1	0	-0.19	-0.39	5.74%
51	GD001	Google Variation Density	10	2	-0.19	-0.45	81.77%
52	DD015	DomDetailer Moz PA	66	46	-0.19	-0.45	35.11%
53	CP128	Keywords in Alt Attributes	58	7	-0.19	-0.43	88.19%
54	CP458	Page Size Kilobytes	528	152	-0.19	-0.47	85.57%
55	CP134a	Search Terms in Body Tag	548	14	-0.19	-0.42	89.20%
56	CP481	Keywords in Title Tag	11	2	-0.19	-0.46	77.13%
57	DD010	DomDetailer Majestic Referring Subnets	91,964	14,699	-0.19	-0.24	37.97%
58	CPXX888	Number of HTML Tags	2,558	883	-0.19	-0.46	85.15%
59	DD006	DomDetailer Majestic IPs	407,806	51,131	-0.19	-0.23	38.73%
60	CP169	Keywords in H3 Tags	15	3	-0.19	-0.44	88.44%
61	CP999	Search Result Path Matches	4	1	-0.19	-0.47	75.70%
62	LSI002	LSI Words in Sentences	7,963	638	-0.18	-0.39	96.96%
63	CP471	Keywords in Span Tags	46	9	-0.18	-0.44	90.21%
64	DD005	DomDetailer Majestic CF	61	38	-0.18	-0.44	37.22%
65	DD008	DomDetailer Majestic Referring Domains	2,834,506	303,644	-0.18	-0.24	39.41%
66	CPXR24	Number of P Tags	152	39	-0.18	-0.42	85.06%
67	CP486	Keywords in pages top 3 most used phrases	2	1	-0.18	-0.47	83.80%
68	ENT008	Entities in Meta Description Tag	22	3	-0.18	-0.46	69.54%
69	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.18	-0.49	20.42%
70	ENT002	Entities in H1 Tags	11	2	-0.18	-0.43	68.02%
71	CP137	Keywords in the Canonical URL	4	2	-0.18	-0.46	82.28%
72	CP113	Search Result URL Matches	4	2	-0.18	-0.46	77.38%
73	CPXR003	Number of Heading Tags	93	22	-0.18	-0.42	86.84%
74	CP146	Keywords in the First 100 Words	25	7	-0.18	-0.44	78.65%
75	DD013	DomDetailer Moz DA	79	43	-0.18	-0.40	33.92%
76	CP017	Ahrefs Has Backlinks	1	1	-0.18	-0.49	20.34%
77	CP045	Ahrefs Has Text Backlinks	1	1	-0.18	-0.49	20.68%
78	CP124a	Keywords in Absolute URLs	471	41	-0.18	-0.41	90.21%
79	ENT005	Entities in H4 Tags	10	2	-0.18	-0.47	72.24%
80	CPXR018	Keywords in Nav Tags	190	18	-0.18	-0.40	87.59%
81	CP038	Ahrefs Has NoFollow Backlinks	1	1	-0.18	-0.50	19.66%
82	CP152	Keywords in H1 Tags	3	1	-0.17	-0.43	78.90%
83	CP492	Word Count	15,962	1,762	-0.17	-0.31	88.27%
84	CPX003	Keywords in Main Tags	494	48	-0.17	-0.48	87.93%
85	ENT013	Has Entities in H2 Tags	1	1	-0.17	-0.49	68.35%
86	DD012	DomDetailer Majestic TF	56	29	-0.17	-0.39	36.12%
87	CP072	Search Result Document Matches	4	1	-0.17	-0.46	67.00%
88	CP381	Keywords in Meta Descriptions	11	2	-0.17	-0.44	84.98%
89	CP007	Ahrefs External Links	195	28	-0.17	-0.34	21.35%
90	CP049	Ahrefs Images	70	23	-0.17	-0.36	13.84%
91	CP050	Ahrefs Internal Links	999	135	-0.17	-0.36	22.28%
92	DD016	DomDetailer Moz Rank	8	5	-0.17	-0.41	33.25%
93	QS003	Number of Questions	85	6	-0.17	-0.38	85.99%
94	CP056	Ahrefs Pages	9	2	-0.17	-0.37	20.76%
95	DD007	DomDetailer Majestic Links	143,279,724	6,944,054	-0.17	-0.23	39.66%
96	CPXR006	Number of H3 Tags	24	8	-0.16	-0.40	85.40%
97	CP425	Number of HTTPS Links	481	143	-0.16	-0.37	82.28%
98	CP427	Number of Images with Alt Text	75	18	-0.16	-0.39	86.92%
99	ENT012	Has Entities in H1 Tags	1	1	-0.16	-0.48	63.04%
100	CP159a	Search Terms in H1-H6 Tags	15	1	-0.16	-0.42	86.41%
101	DD014	DomDetailer Moz Links	133,182,870	16,253,871	-0.16	-0.29	37.81%
102	CP476	TF/IDF	1	1	-0.16	-0.45	81.77%
103	GD004	Google Density Exact Matches	26	3	-0.16	-0.40	68.44%
104	CPX013	Keywords in Footer Tags	57	7	-0.16	-0.41	82.28%
105	CP426	Number of Images	471	28	-0.16	-0.38	84.30%
106	CP435	Number of Links	483	147	-0.16	-0.37	84.47%
107	DD002	DomDetailer Facebook Shares	7,876,228	-6,520,683	-0.16	-0.25	38.06%
108	CP385	Keywords in Meta OpenGraph Content	9	1	-0.16	-0.44	75.53%
109	ENT014	Has Entities in H3 Tags	1	1	-0.16	-0.47	69.11%
110	CP005	Ahrefs Domain Rating	81	44	-0.16	-0.39	15.02%
111	CP410	Number of DoFollow Links	474	142	-0.16	-0.37	80.68%
112	CP048	Ahrefs Image Backlinks	222,296	1,968	-0.16	-0.33	19.58%
113	CPJLDxSA	Number Of JSON-LD Types	77	9	-0.16	-0.40	82.19%
114	CP431	Number of Internal Links	453	130	-0.16	-0.36	84.81%
115	CP484	Leading Keywords in Title Tag	1	0	-0.16	-0.45	74.68%
116	CP383	Keywords in Meta OpenGraph Description	9	2	-0.16	-0.41	80.08%
117	CPXR005	Number of H2 Tags	16	6	-0.16	-0.37	87.17%
118	CP164	Leading Keywords in H2 Tags	4	1	-0.16	-0.42	85.15%
119	CP052	Ahrefs Linked Root Domains	22	8	-0.16	-0.36	20.84%
120	CP108	Search Result Summary Length	323	155	-0.15	-0.34	60.76%
121	CP391	Number of Absolute URLs	623	143	-0.15	-0.39	84.05%
122	CP109	Search Result Summary Text Matches	5	2	-0.15	-0.43	60.68%
123	CP469a	Search Terms in Sentences	30	2	-0.15	-0.37	88.44%
124	CP032	Ahrefs Has Image Backlinks	1	0	-0.15	-0.44	17.55%
125	CP057	Ahrefs Page Size	61,358	30,226	-0.15	-0.31	14.01%
126	CP374	Keywords in the last 100 words	13	4	-0.15	-0.38	79.58%
127	GD003	Google Density Variations	162	35	-0.15	-0.37	78.14%
128	CP376	Keywords making whole LI Tags	5	1	-0.15	-0.40	80.17%
129	DD011	DomDetailer Majestic Referring .gov Links	34,872,559	3,189,061	-0.15	-0.26	36.12%
130	CP151	Leading Keywords in H1 Tags	2	0	-0.15	-0.41	77.47%
131	CP358	Inline Javascript Kilobytes	153	31	-0.15	-0.35	81.60%
132	ENT010	Title Tag Has Entities	1	1	-0.15	-0.41	59.66%
133	CP485	Keywords in pages most used phrase	1	0	-0.15	-0.42	77.47%
134	CPJLD011	Has JSON-LD Answer	1	0	-0.15	-0.44	65.82%
135	CPJLD217	Has JSON-LD Question	1	0	-0.15	-0.44	65.74%
136	CP033	Ahrefs Has Images	1	1	-0.15	-0.41	12.07%
137	ENT011	Meta Description Tag Has Entities	1	1	-0.15	-0.44	59.07%
138	QS012	Headings Has Question	1	0	-0.15	-0.44	76.29%
139	LSI006	LSI Words in H2 Tags	86	16	-0.15	-0.35	94.43%
140	CP467	Keywords in Section Tags	116	18	-0.15	-0.41	82.36%
141	CP036	Ahrefs Has Linked Root Domains	1	1	-0.15	-0.42	18.65%
142	CP483a	Search Terms in the Title Tag	3	0	-0.15	-0.41	78.65%
143	CP006	Ahrefs Edu Backlinks	101,265	742	-0.15	-0.35	14.18%
144	CP125	Keywords making whole A Tags	4	1	-0.15	-0.38	81.43%
145	CP472	Keywords making whole Span Tags	13	1	-0.15	-0.39	83.46%
146	QS006	Number of Questions In H2 Tags	4	1	-0.15	-0.37	80.34%
147	CP473	Keywords in Strong Tags	13	2	-0.15	-0.39	82.45%
148	CP021	Ahrefs Has EDU Backlinks	1	0	-0.15	-0.42	12.83%
149	CP034	Ahrefs Has Internal Links	1	1	-0.15	-0.42	19.41%
150	CP130	Keywords in Article Tags	156	19	-0.14	-0.42	78.99%
151	CP477	Keywords in Title Attributes	79	6	-0.14	-0.38	84.39%
152	QS004	Number of Questions In Headings	5	2	-0.14	-0.36	30.72%
153	CP177	Keywords in H4-H6 Tags	30	2	-0.14	-0.40	79.49%
154	CP126a	Search Terms in A Tags	96	2	-0.14	-0.36	84.89%
155	CP022	Ahrefs Has External Links	1	1	-0.14	-0.42	20.17%
156	CP168	Leading Keywords in H3 Tags	6	1	-0.14	-0.39	83.21%
157	ENT015	Has Entities in H4 Tags	1	0	-0.14	-0.43	61.86%
158	CP355	Keywords in ID Attributes	12	1	-0.14	-0.38	81.52%
159	CP173	Keywords in H4 Tags	10	1	-0.14	-0.38	81.43%
160	LSI001	LSI Words in Title Tag	27	6	-0.14	-0.34	91.31%
161	CP158	Keywords making whole H1-H6 Tags	3	0	-0.14	-0.40	78.40%
162	LSI007	LSI Words in H3 Tags	87	16	-0.14	-0.34	94.35%
163	CP060	Ahrefs Redirects	720	10	-0.14	-0.33	16.54%
164	CP413	Number of External Links	60	18	-0.14	-0.32	77.64%
165	QS007	Number of Questions In H3 Tags	11	1	-0.14	-0.38	78.73%
166	CP353	Head Size Kilobytes	163	43	-0.13	-0.34	78.57%
167	CP357	Inline CSS Kilobytes	150	31	-0.13	-0.37	78.06%
168	CP154	Keywords making whole H1, H2, and H3 Tags	2	0	-0.13	-0.39	77.47%
169	CP041	Ahrefs Has Redirects	1	0	-0.13	-0.39	14.85%
170	CP150a2	Search Terms in H2 Tags	5	0	-0.13	-0.36	85.15%
171	CP150a	Search Terms in H1 Tags	1	0	-0.13	-0.37	77.97%
172	PAGE009	Number of Prices	215	32	-0.13	-0.31	73.84%
173	CPXR007	Number of H4 Tags	73	4	-0.13	-0.34	78.40%
174	CP479	Title Has Sales Words	1	0	-0.13	-0.38	66.41%
175	CP377	Load Time Milliseconds	121,734	2,626	-0.13	-0.27	63.12%
176	CP479ii	Title Has Sentiment Words	1	0	-0.13	-0.38	66.16%
177	CPJLD007	Has JSON-LD AggregateRating	1	0	-0.13	-0.40	60.42%
178	CP409	Number of DoFollow External Links	57	15	-0.13	-0.30	75.53%
179	CP481b	Word Count in Meta Description Tag	68	20	-0.13	-0.32	70.04%
180	CP139	Keywords in Class Attributes	122	5	-0.13	-0.34	77.22%
181	CP380	Meta Description Length	405	126	-0.13	-0.32	69.79%
182	CP451	Number of US Phone Numbers	121	7	-0.13	-0.31	75.53%
183	CP099	Search Result Number of Dirs in Path	3	2	-0.12	-0.35	56.46%
184	CPJLDxCB	Number Of Claimed Brands	10	1	-0.12	-0.36	71.98%
185	CP319	Has Schema Markup	1	1	-0.12	-0.40	71.14%
186	LSI003	LSI Words in Meta Description Tag	52	9	-0.12	-0.32	90.04%
187	CP015	Ahrefs Gov Backlinks	101,919	547	-0.12	-0.34	10.89%
188	CP065	Ahrefs RSS Backlinks	69	1	-0.12	-0.36	11.65%
189	CP356	Keywords in I Tags	25	6	-0.12	-0.34	79.16%
190	CPXR011	Keywords in Button Tags	13	0	-0.12	-0.36	77.97%
191	CP460	Percentage of DoFollow Internal Links	93	80	-0.12	-0.33	70.80%
192	PAGE008	Is Store Page	1	0	-0.12	-0.39	56.88%
193	ENT006	Entities in H5 Tags	11	1	-0.12	-0.35	61.27%
194	CP384	Keywords in Meta OpenGraph Site Name	2	0	-0.12	-0.36	69.62%
195	CP176	Leading Keywords in H4-H6 Tags	6	0	-0.12	-0.37	73.42%
196	CP042	Ahrefs Has RSS Backlinks	1	0	-0.12	-0.38	11.14%
197	CP440	Number of NoFollow Links	70	6	-0.12	-0.31	76.20%
198	CPJLD122	Has JSON-LD ImageObject	1	0	-0.12	-0.38	63.71%
199	CP077	Search Result Domain Matches	1	0	-0.12	-0.37	49.62%
200	CPJLD189	Has JSON-LD Organization	1	0	-0.12	-0.38	67.17%

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