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Top SEO Factors - 2022-04-12      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-04-12 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	PAGE002	Is Inner Page	1	1	-0.38	-0.62	0.78%
2	CPZZZ50	Number of Top 50 Shared Factors Used	43	25	-0.34	-0.59	90.61%
3	CPZZZ100	Number of Top 100 Shared Factors Used	86	51	-0.33	-0.59	90.27%
4	ENT000a	Number of Entities Used	63	27	-0.32	-0.66	77.61%
5	CP104z	Search Result Has Publish Date	1	1	-0.31	-0.50	0.95%
6	CPZZZ	Number of Factors Used	212	139	-0.30	-0.58	92.25%
7	CPZZZ200	Number of Top 200 Shared Factors Used	146	92	-0.29	-0.57	89.23%
8	CP470	Keywords in the HTML Tag	1,179	199	-0.26	-0.55	93.63%
9	CP134	Keywords in Body Tag	1,201	179	-0.25	-0.55	91.65%
10	CP062	Ahrefs Referring Domains	7,283	150	-0.24	-0.35	21.79%
11	CP061	Ahrefs Referring Class C Addresses	2,004	79	-0.24	-0.36	21.88%
12	CP161	Keywords in H1-H6 Tags	43	8	-0.24	-0.52	92.33%
13	CP063	Ahrefs Referring IP Addresses	3,009	109	-0.24	-0.36	21.96%
14	CP157	Keywords in H1, H2, and H3 Tags	24	7	-0.24	-0.52	90.87%
15	ENT003	Entities in H2 Tags	25	6	-0.23	-0.52	75.54%
16	CPX010	Keywords in Div Tags	667	114	-0.23	-0.51	91.82%
17	CP465	Keywords in P Tags	175	35	-0.23	-0.51	94.57%
18	CP059	Ahrefs Rank	68	17	-0.23	-0.48	15.85%
19	ENT004	Entities in H3 Tags	29	5	-0.23	-0.53	75.45%
20	ENT018	Entities in Sentences	1,282	105	-0.23	-0.46	98.11%
21	ENT009	Entities in Title Tag	10	3	-0.22	-0.51	72.95%
22	CP054	Ahrefs NoFollow Backlinks	56,344	722	-0.22	-0.35	21.36%
23	CP469	Keywords in Sentences	375	27	-0.22	-0.48	93.20%
24	CP153	Keywords in H1 and H2 Tags	18	4	-0.22	-0.50	89.84%
25	CP129	Keywords in A Tags	146	24	-0.22	-0.48	92.51%
26	CP064	Ahrefs Referring Pages	924,270	10,114	-0.22	-0.30	22.39%
27	CP067	Ahrefs Text Backlinks	923,996	10,100	-0.22	-0.30	22.39%
28	CP002	Ahrefs Backlinks	924,271	10,067	-0.22	-0.29	22.48%
29	CP375	Keywords in LI Tags	67	17	-0.21	-0.48	92.08%
30	ENT001	Entities in HTML Tag	1,901	314	-0.21	-0.44	93.80%
31	CP475	Term Frequency	7	3	-0.21	-0.48	92.25%
32	CP070	Ahrefs Word Count	4,493	1,673	-0.21	-0.43	14.81%
33	CP165	Keywords in H2 Tags	16	3	-0.21	-0.48	90.53%
34	CP135	Body Tag Size Kilobytes	463	85	-0.21	-0.47	90.09%
35	CP004	Ahrefs Dofollow Backlinks	913,980	9,324	-0.21	-0.29	22.31%
36	CP127	Keywords in A Tag HREFs	233	43	-0.20	-0.45	93.20%
37	CP488	Keywords in pages top 10 most used phrases	5	2	-0.20	-0.49	84.93%
38	CP127b	Keywords in Unique A Tag HREFs	184	29	-0.20	-0.44	93.11%
39	CP465c	Keywords in script Tags	296	35	-0.20	-0.46	93.37%
40	CKWD001	Clean Keyword Density in the HTML Tag	9	4	-0.20	-0.46	81.22%
41	CP470a	Search Terms in the HTML Tag	768	13	-0.20	-0.44	87.86%
42	CP071	Search Result Display URL Matches	3	1	-0.20	-0.47	77.00%
43	CP160	Leading Keywords in H1-H6 Tags	11	2	-0.20	-0.46	88.54%
44	CP097	Search Result Link Text Matches	3	1	-0.20	-0.47	77.17%
45	CP492b	Unabridged Word Count	17,546	1,808	-0.20	-0.43	89.15%
46	CP140	Clean Text Kilobytes	124	11	-0.20	-0.43	85.19%
47	DD015	DomDetailer Moz PA	66	46	-0.19	-0.46	35.31%
48	CP156	Leading Keywords in H1, H2, and H3 Tags	8	1	-0.19	-0.46	87.17%
49	GD001	Google Variation Density	10	2	-0.19	-0.45	81.74%
50	CP487	Keywords in pages top 5 most used phrases	3	1	-0.19	-0.49	84.24%
51	CP468	Number of Sentences	709	67	-0.19	-0.42	89.23%
52	CPJLD092	Has JSON-LD Game	1	0	-0.19	-0.39	5.86%
53	DD010	DomDetailer Majestic Referring Subnets	91,964	14,809	-0.19	-0.26	38.16%
54	CP458	Page Size Kilobytes	528	152	-0.19	-0.48	85.44%
55	CP134a	Search Terms in Body Tag	548	14	-0.19	-0.43	88.89%
56	CP128	Keywords in Alt Attributes	58	7	-0.19	-0.42	88.29%
57	CP481	Keywords in Title Tag	11	2	-0.19	-0.46	77.00%
58	CPXX888	Number of HTML Tags	2,558	888	-0.19	-0.46	84.84%
59	DD006	DomDetailer Majestic IPs	407,806	51,776	-0.19	-0.25	38.93%
60	DD005	DomDetailer Majestic CF	61	39	-0.19	-0.45	37.30%
61	DD008	DomDetailer Majestic Referring Domains	2,834,506	308,379	-0.19	-0.26	39.62%
62	CP999	Search Result Path Matches	4	1	-0.19	-0.47	75.19%
63	CP471	Keywords in Span Tags	46	9	-0.18	-0.44	90.18%
64	CP169	Keywords in H3 Tags	15	3	-0.18	-0.44	88.37%
65	LSI002	LSI Words in Sentences	7,963	643	-0.18	-0.39	96.99%
66	CPXR24	Number of P Tags	152	40	-0.18	-0.42	84.93%
67	CP486	Keywords in pages top 3 most used phrases	2	1	-0.18	-0.47	83.72%
68	DD013	DomDetailer Moz DA	79	43	-0.18	-0.41	34.11%
69	ENT008	Entities in Meta Description Tag	22	3	-0.18	-0.45	69.08%
70	ENT002	Entities in H1 Tags	11	2	-0.18	-0.43	67.79%
71	CP113	Search Result URL Matches	4	2	-0.18	-0.46	77.09%
72	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.18	-0.49	20.67%
73	CP137	Keywords in the Canonical URL	4	2	-0.18	-0.45	82.08%
74	CP146	Keywords in the First 100 Words	25	7	-0.18	-0.44	78.29%
75	CPXR003	Number of Heading Tags	93	22	-0.18	-0.42	86.74%
76	CP124a	Keywords in Absolute URLs	471	42	-0.18	-0.41	90.09%
77	CPXR018	Keywords in Nav Tags	190	18	-0.18	-0.41	87.25%
78	CP017	Ahrefs Has Backlinks	1	1	-0.18	-0.49	20.59%
79	CP045	Ahrefs Has Text Backlinks	1	1	-0.18	-0.48	20.93%
80	CP038	Ahrefs Has NoFollow Backlinks	1	1	-0.17	-0.50	19.81%
81	CP152	Keywords in H1 Tags	3	1	-0.17	-0.43	78.64%
82	DD012	DomDetailer Majestic TF	56	29	-0.17	-0.40	36.26%
83	ENT005	Entities in H4 Tags	10	2	-0.17	-0.46	71.92%
84	CP492	Word Count	15,962	1,790	-0.17	-0.30	88.03%
85	CPX003	Keywords in Main Tags	494	48	-0.17	-0.48	87.94%
86	ENT013	Has Entities in H2 Tags	1	1	-0.17	-0.49	67.96%
87	CP072	Search Result Document Matches	4	1	-0.17	-0.46	66.75%
88	CP381	Keywords in Meta Descriptions	11	2	-0.17	-0.44	84.58%
89	DD016	DomDetailer Moz Rank	8	5	-0.17	-0.41	33.51%
90	CP049	Ahrefs Images	70	23	-0.17	-0.36	13.95%
91	CP007	Ahrefs External Links	195	28	-0.17	-0.34	21.62%
92	QS003	Number of Questions	85	6	-0.17	-0.38	85.96%
93	DD007	DomDetailer Majestic Links	143,279,724	5,579,424	-0.17	-0.24	39.62%
94	CP050	Ahrefs Internal Links	999	135	-0.17	-0.35	22.48%
95	CP425	Number of HTTPS Links	481	144	-0.16	-0.38	81.91%
96	GD004	Google Density Exact Matches	30	3	-0.16	-0.41	67.87%
97	CP159a	Search Terms in H1-H6 Tags	15	1	-0.16	-0.42	86.22%
98	CP056	Ahrefs Pages	9	2	-0.16	-0.37	21.02%
99	DD002	DomDetailer Facebook Shares	7,876,228	-6,019,124	-0.16	-0.26	38.07%
100	CP427	Number of Images with Alt Text	75	19	-0.16	-0.39	86.74%
101	ENT012	Has Entities in H1 Tags	1	1	-0.16	-0.48	62.88%
102	CP426	Number of Images	471	29	-0.16	-0.38	84.32%
103	DD014	DomDetailer Moz Links	133,182,870	16,498,176	-0.16	-0.29	37.90%
104	CP476	TF/IDF	1	1	-0.16	-0.45	81.65%
105	CP435	Number of Links	483	148	-0.16	-0.37	84.24%
106	CP385	Keywords in Meta OpenGraph Content	9	1	-0.16	-0.43	75.11%
107	CPX013	Keywords in Footer Tags	57	7	-0.16	-0.41	81.83%
108	CPXR006	Number of H3 Tags	24	8	-0.16	-0.40	85.62%
109	CP410	Number of DoFollow Links	474	143	-0.16	-0.37	80.36%
110	CP005	Ahrefs Domain Rating	77	44	-0.16	-0.39	14.99%
111	CP431	Number of Internal Links	453	130	-0.16	-0.36	84.58%
112	ENT014	Has Entities in H3 Tags	1	1	-0.16	-0.46	68.73%
113	CP383	Keywords in Meta OpenGraph Description	9	2	-0.16	-0.41	79.59%
114	CP484	Leading Keywords in Title Tag	1	0	-0.16	-0.45	74.33%
115	CP048	Ahrefs Image Backlinks	222,296	1,844	-0.16	-0.33	19.81%
116	CPJLDxSA	Number Of JSON-LD Types	54	9	-0.16	-0.39	81.91%
117	CPXR005	Number of H2 Tags	16	7	-0.16	-0.37	86.99%
118	CP052	Ahrefs Linked Root Domains	22	8	-0.16	-0.36	21.10%
119	CP469a	Search Terms in Sentences	30	2	-0.15	-0.38	88.46%
120	CP164	Leading Keywords in H2 Tags	4	1	-0.15	-0.41	84.84%
121	CP391	Number of Absolute URLs	623	145	-0.15	-0.39	83.98%
122	CP374	Keywords in the last 100 words	13	4	-0.15	-0.39	79.50%
123	GD003	Google Density Variations	162	35	-0.15	-0.37	78.21%
124	DD011	DomDetailer Majestic Referring .gov Links	34,872,559	3,242,741	-0.15	-0.28	36.26%
125	CP108	Search Result Summary Length	323	155	-0.15	-0.34	60.98%
126	CP032	Ahrefs Has Image Backlinks	1	0	-0.15	-0.44	17.74%
127	CP057	Ahrefs Page Size	61,358	30,121	-0.15	-0.31	14.13%
128	CP109	Search Result Summary Text Matches	5	2	-0.15	-0.43	60.38%
129	CP021	Ahrefs Has EDU Backlinks	1	0	-0.15	-0.43	12.92%
130	CP358	Inline Javascript Kilobytes	153	31	-0.15	-0.35	81.57%
131	ENT010	Title Tag Has Entities	1	1	-0.15	-0.41	59.60%
132	CP006	Ahrefs Edu Backlinks	101,265	757	-0.15	-0.36	14.21%
133	CP151	Leading Keywords in H1 Tags	2	0	-0.15	-0.41	77.00%
134	CP033	Ahrefs Has Images	1	1	-0.15	-0.41	12.14%
135	CP376	Keywords making whole LI Tags	5	1	-0.15	-0.39	79.67%
136	CP485	Keywords in pages most used phrase	1	0	-0.15	-0.42	77.26%
137	CPJLD011	Has JSON-LD Answer	1	0	-0.15	-0.44	65.89%
138	CPJLD217	Has JSON-LD Question	1	0	-0.15	-0.44	65.81%
139	CP483a	Search Terms in the Title Tag	3	0	-0.15	-0.42	78.90%
140	CP473	Keywords in Strong Tags	14	2	-0.15	-0.39	82.34%
141	CP467	Keywords in Section Tags	116	18	-0.14	-0.40	82.17%
142	LSI006	LSI Words in H2 Tags	86	17	-0.14	-0.34	94.40%
143	CP477	Keywords in Title Attributes	79	6	-0.14	-0.38	84.24%
144	CP036	Ahrefs Has Linked Root Domains	1	1	-0.14	-0.41	18.69%
145	QS004	Number of Questions In Headings	5	2	-0.14	-0.36	30.75%
146	ENT011	Meta Description Tag Has Entities	1	1	-0.14	-0.43	58.91%
147	CP130	Keywords in Article Tags	156	19	-0.14	-0.42	78.90%
148	CP472	Keywords making whole Span Tags	13	1	-0.14	-0.39	82.86%
149	QS012	Headings Has Question	1	0	-0.14	-0.44	76.23%
150	CP034	Ahrefs Has Internal Links	1	1	-0.14	-0.41	19.47%
151	QS006	Number of Questions In H2 Tags	4	1	-0.14	-0.36	80.28%
152	CP125	Keywords making whole A Tags	4	1	-0.14	-0.37	81.05%
153	CP355	Keywords in ID Attributes	12	1	-0.14	-0.38	81.22%
154	CP126a	Search Terms in A Tags	96	2	-0.14	-0.36	84.75%
155	CP177	Keywords in H4-H6 Tags	30	2	-0.14	-0.39	79.41%
156	CP022	Ahrefs Has External Links	1	1	-0.14	-0.41	20.33%
157	CP168	Leading Keywords in H3 Tags	6	1	-0.14	-0.38	82.69%
158	CP413	Number of External Links	60	18	-0.14	-0.32	77.52%
159	ENT015	Has Entities in H4 Tags	1	0	-0.14	-0.42	61.50%
160	CP060	Ahrefs Redirects	720	10	-0.14	-0.33	16.62%
161	CP158	Keywords making whole H1-H6 Tags	3	0	-0.14	-0.40	77.86%
162	CP173	Keywords in H4 Tags	10	1	-0.14	-0.38	81.22%
163	LSI007	LSI Words in H3 Tags	87	16	-0.14	-0.33	94.23%
164	LSI001	LSI Words in Title Tag	27	5	-0.14	-0.33	91.30%
165	QS007	Number of Questions In H3 Tags	11	1	-0.14	-0.38	79.16%
166	CP357	Inline CSS Kilobytes	150	32	-0.13	-0.37	78.04%
167	CP353	Head Size Kilobytes	163	43	-0.13	-0.34	78.38%
168	CP150a2	Search Terms in H2 Tags	6	0	-0.13	-0.36	85.19%
169	CP150a	Search Terms in H1 Tags	2	0	-0.13	-0.37	77.61%
170	CP041	Ahrefs Has Redirects	1	0	-0.13	-0.39	15.07%
171	CP154	Keywords making whole H1, H2, and H3 Tags	2	0	-0.13	-0.39	77.17%
172	PAGE009	Number of Prices	215	32	-0.13	-0.31	73.56%
173	CP377	Load Time Milliseconds	121,734	2,659	-0.13	-0.27	62.96%
174	CPXR007	Number of H4 Tags	73	4	-0.13	-0.33	78.29%
175	CP409	Number of DoFollow External Links	57	15	-0.13	-0.30	75.37%
176	CP479	Title Has Sales Words	1	0	-0.13	-0.38	65.98%
177	CP139	Keywords in Class Attributes	122	5	-0.13	-0.34	77.00%
178	CP479ii	Title Has Sentiment Words	1	0	-0.13	-0.37	65.81%
179	CPJLD007	Has JSON-LD AggregateRating	1	0	-0.12	-0.40	60.12%
180	CP015	Ahrefs Gov Backlinks	101,919	562	-0.12	-0.34	10.77%
181	CP319	Has Schema Markup	1	1	-0.12	-0.40	70.80%
182	CP099	Search Result Number of Dirs in Path	3	2	-0.12	-0.34	56.33%
183	CP451	Number of US Phone Numbers	121	7	-0.12	-0.31	75.37%
184	CP356	Keywords in I Tags	25	6	-0.12	-0.35	78.73%
185	CP481b	Word Count in Meta Description Tag	68	20	-0.12	-0.31	69.60%
186	CP380	Meta Description Length	405	126	-0.12	-0.32	69.34%
187	DD001	DomDetailer Facebook Comments	513	57	-0.12	-0.34	33.68%
188	CPJLDxCB	Number Of Claimed Brands	10	1	-0.12	-0.36	71.92%
189	CP065	Ahrefs RSS Backlinks	69	1	-0.12	-0.36	11.63%
190	CP460	Percentage of DoFollow Internal Links	93	81	-0.12	-0.32	70.20%
191	LSI003	LSI Words in Meta Description Tag	52	9	-0.12	-0.31	89.75%
192	CPXR011	Keywords in Button Tags	13	0	-0.12	-0.36	77.52%
193	PAGE008	Is Store Page	1	0	-0.12	-0.39	56.59%
194	CP384	Keywords in Meta OpenGraph Site Name	2	0	-0.12	-0.36	69.60%
195	CP440	Number of NoFollow Links	70	6	-0.12	-0.31	76.49%
196	CPJLD266	Has JSON-LD Website	1	0	-0.12	-0.38	57.19%
197	CP077	Search Result Domain Matches	1	0	-0.12	-0.37	49.70%
198	CP439	Number of NoFollow Externa Links	41	3	-0.12	-0.33	76.74%
199	CPJLD122	Has JSON-LD ImageObject	1	0	-0.12	-0.38	63.57%
200	CP042	Ahrefs Has RSS Backlinks	1	0	-0.12	-0.38	11.11%

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