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Top SEO Factors - 2022-04-14      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-04-14 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	PAGE002	Is Inner Page	1	1	-0.38	-0.62	0.73%
2	CPZZZ50	Number of Top 50 Shared Factors Used	43	25	-0.35	-0.59	89.76%
3	CPZZZ100	Number of Top 100 Shared Factors Used	86	51	-0.33	-0.60	89.44%
4	ENT000a	Number of Entities Used	64	27	-0.32	-0.66	77.74%
5	CP104z	Search Result Has Publish Date	1	1	-0.31	-0.50	0.89%
6	CPZZZ	Number of Factors Used	212	139	-0.30	-0.58	92.66%
7	CPZZZ200	Number of Top 200 Shared Factors Used	146	92	-0.29	-0.57	88.47%
8	CP470	Keywords in the HTML Tag	1,179	197	-0.26	-0.55	93.79%
9	CP134	Keywords in Body Tag	1,201	177	-0.25	-0.54	91.85%
10	CP161	Keywords in H1-H6 Tags	43	8	-0.24	-0.52	92.74%
11	CP062	Ahrefs Referring Domains	7,283	149	-0.24	-0.35	21.21%
12	CP061	Ahrefs Referring Class C Addresses	2,004	79	-0.24	-0.36	21.29%
13	CP157	Keywords in H1, H2, and H3 Tags	24	7	-0.24	-0.52	91.45%
14	ENT003	Entities in H2 Tags	25	6	-0.23	-0.53	75.89%
15	CPX010	Keywords in Div Tags	667	112	-0.23	-0.51	92.02%
16	CP063	Ahrefs Referring IP Addresses	3,009	110	-0.23	-0.35	21.37%
17	CP059	Ahrefs Rank	68	17	-0.23	-0.49	15.48%
18	CP465	Keywords in P Tags	175	34	-0.23	-0.51	94.44%
19	ENT004	Entities in H3 Tags	29	5	-0.23	-0.53	75.73%
20	ENT018	Entities in Sentences	603	104	-0.23	-0.46	98.15%
21	ENT009	Entities in Title Tag	10	3	-0.22	-0.52	73.06%
22	CP469	Keywords in Sentences	141	26	-0.22	-0.47	93.55%
23	CP153	Keywords in H1 and H2 Tags	18	4	-0.22	-0.50	90.32%
24	CP054	Ahrefs NoFollow Backlinks	56,344	768	-0.22	-0.34	20.81%
25	CP129	Keywords in A Tags	146	23	-0.22	-0.48	92.82%
26	CP064	Ahrefs Referring Pages	924,270	10,174	-0.22	-0.29	21.77%
27	CP002	Ahrefs Backlinks	924,271	10,130	-0.22	-0.29	21.85%
28	CP067	Ahrefs Text Backlinks	923,996	10,135	-0.22	-0.29	21.77%
29	CP375	Keywords in LI Tags	67	17	-0.22	-0.48	92.26%
30	ENT001	Entities in HTML Tag	1,368	309	-0.21	-0.44	94.19%
31	CP165	Keywords in H2 Tags	16	3	-0.21	-0.48	91.05%
32	CP135	Body Tag Size Kilobytes	463	85	-0.21	-0.47	90.32%
33	CP475	Term Frequency	7	3	-0.21	-0.48	92.74%
34	CP070	Ahrefs Word Count	4,493	1,656	-0.21	-0.43	14.03%
35	CP004	Ahrefs Dofollow Backlinks	913,980	9,349	-0.21	-0.29	21.61%
36	CP127	Keywords in A Tag HREFs	233	43	-0.20	-0.44	93.39%
37	CP465c	Keywords in script Tags	296	35	-0.20	-0.46	93.55%
38	CP127b	Keywords in Unique A Tag HREFs	184	29	-0.20	-0.43	93.31%
39	CKWD001	Clean Keyword Density in the HTML Tag	9	4	-0.20	-0.45	82.02%
40	CP488	Keywords in pages top 10 most used phrases	5	2	-0.20	-0.49	85.24%
41	CP160	Leading Keywords in H1-H6 Tags	11	2	-0.20	-0.47	89.11%
42	CP071	Search Result Display URL Matches	3	1	-0.20	-0.48	77.42%
43	CP097	Search Result Link Text Matches	3	1	-0.20	-0.47	77.58%
44	CP156	Leading Keywords in H1, H2, and H3 Tags	8	2	-0.20	-0.47	87.74%
45	CP470a	Search Terms in the HTML Tag	768	13	-0.20	-0.44	88.31%
46	CP140	Clean Text Kilobytes	29	11	-0.19	-0.42	85.48%
47	CP492b	Unabridged Word Count	5,289	1,773	-0.19	-0.43	89.44%
48	CP468	Number of Sentences	340	65	-0.19	-0.42	89.27%
49	DD015	DomDetailer Moz PA	66	45	-0.19	-0.45	34.84%
50	GD001	Google Variation Density	10	2	-0.19	-0.45	82.02%
51	CPJLD092	Has JSON-LD Game	1	0	-0.19	-0.39	5.56%
52	CP134a	Search Terms in Body Tag	548	14	-0.19	-0.43	89.52%
53	CPXX888	Number of HTML Tags	2,588	886	-0.19	-0.46	85.24%
54	CP128	Keywords in Alt Attributes	58	6	-0.19	-0.43	88.55%
55	CP487	Keywords in pages top 5 most used phrases	3	1	-0.19	-0.48	84.60%
56	CP458	Page Size Kilobytes	528	151	-0.19	-0.47	86.05%
57	CP481	Keywords in Title Tag	11	2	-0.19	-0.46	77.66%
58	DD010	DomDetailer Majestic Referring Subnets	91,964	14,881	-0.19	-0.24	37.74%
59	LSI002	LSI Words in Sentences	3,075	633	-0.19	-0.40	96.77%
60	CP169	Keywords in H3 Tags	15	3	-0.19	-0.45	88.55%
61	DD006	DomDetailer Majestic IPs	407,806	52,131	-0.19	-0.24	38.79%
62	CP999	Search Result Path Matches	4	1	-0.19	-0.47	75.08%
63	DD005	DomDetailer Majestic CF	61	38	-0.18	-0.44	36.77%
64	CP471	Keywords in Span Tags	46	9	-0.18	-0.43	90.73%
65	DD008	DomDetailer Majestic Referring Domains	2,834,506	312,801	-0.18	-0.25	39.35%
66	CPXR24	Number of P Tags	152	39	-0.18	-0.42	85.00%
67	ENT008	Entities in Meta Description Tag	22	3	-0.18	-0.46	69.35%
68	CP486	Keywords in pages top 3 most used phrases	2	1	-0.18	-0.47	84.19%
69	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.18	-0.49	20.16%
70	DD013	DomDetailer Moz DA	79	43	-0.18	-0.40	33.63%
71	CP137	Keywords in the Canonical URL	4	2	-0.18	-0.46	82.18%
72	CP113	Search Result URL Matches	4	2	-0.18	-0.46	77.10%
73	ENT002	Entities in H1 Tags	11	2	-0.18	-0.43	68.06%
74	ENT005	Entities in H4 Tags	10	2	-0.18	-0.47	72.34%
75	CPXR003	Number of Heading Tags	93	22	-0.18	-0.42	86.61%
76	CP045	Ahrefs Has Text Backlinks	1	1	-0.18	-0.49	20.40%
77	CP146	Keywords in the First 100 Words	25	7	-0.18	-0.44	78.39%
78	CPXR018	Keywords in Nav Tags	190	18	-0.18	-0.41	87.90%
79	CP492	Word Count	4,791	1,724	-0.18	-0.32	88.23%
80	CP017	Ahrefs Has Backlinks	1	1	-0.17	-0.48	20.08%
81	CP152	Keywords in H1 Tags	3	1	-0.17	-0.43	79.03%
82	CP124a	Keywords in Absolute URLs	471	41	-0.17	-0.40	90.40%
83	CP038	Ahrefs Has NoFollow Backlinks	1	1	-0.17	-0.49	19.35%
84	DD012	DomDetailer Majestic TF	56	29	-0.17	-0.39	35.97%
85	CPX003	Keywords in Main Tags	494	48	-0.17	-0.48	88.15%
86	CP072	Search Result Document Matches	4	1	-0.17	-0.46	66.13%
87	ENT013	Has Entities in H2 Tags	1	1	-0.17	-0.49	68.39%
88	CP381	Keywords in Meta Descriptions	11	2	-0.17	-0.44	84.92%
89	CP007	Ahrefs External Links	195	28	-0.17	-0.34	21.05%
90	CP050	Ahrefs Internal Links	999	134	-0.17	-0.36	21.85%
91	DD016	DomDetailer Moz Rank	8	5	-0.17	-0.41	32.82%
92	CP049	Ahrefs Images	70	22	-0.17	-0.35	13.31%
93	DD007	DomDetailer Majestic Links	143,279,724	7,508,023	-0.17	-0.24	39.68%
94	QS003	Number of Questions	85	6	-0.17	-0.38	86.37%
95	CP056	Ahrefs Pages	9	2	-0.17	-0.37	20.40%
96	CP425	Number of HTTPS Links	481	145	-0.17	-0.38	82.10%
97	CP159a	Search Terms in H1-H6 Tags	15	1	-0.16	-0.42	86.69%
98	CP427	Number of Images with Alt Text	75	18	-0.16	-0.39	86.94%
99	CPXR006	Number of H3 Tags	24	8	-0.16	-0.40	85.40%
100	CP435	Number of Links	483	149	-0.16	-0.38	84.19%
101	DD014	DomDetailer Moz Links	133,182,870	16,772,290	-0.16	-0.29	37.74%
102	CPX013	Keywords in Footer Tags	57	7	-0.16	-0.41	82.50%
103	CP426	Number of Images	471	28	-0.16	-0.38	84.76%
104	GD004	Google Density Exact Matches	26	3	-0.16	-0.40	69.03%
105	CP410	Number of DoFollow Links	475	143	-0.16	-0.37	80.65%
106	ENT012	Has Entities in H1 Tags	1	1	-0.16	-0.47	63.31%
107	CP385	Keywords in Meta OpenGraph Content	9	1	-0.16	-0.44	75.81%
108	DD002	DomDetailer Facebook Shares	8,145,791	-6,813,848	-0.16	-0.24	37.90%
109	CP476	TF/IDF	1	1	-0.16	-0.45	82.42%
110	CP005	Ahrefs Domain Rating	81	44	-0.16	-0.39	14.84%
111	ENT014	Has Entities in H3 Tags	1	1	-0.16	-0.47	69.19%
112	CP431	Number of Internal Links	453	131	-0.16	-0.37	84.60%
113	CP383	Keywords in Meta OpenGraph Description	9	2	-0.16	-0.41	80.00%
114	CPJLDxSA	Number Of JSON-LD Types	77	9	-0.16	-0.39	81.94%
115	CP164	Leading Keywords in H2 Tags	4	1	-0.16	-0.42	85.48%
116	CP484	Leading Keywords in Title Tag	1	0	-0.16	-0.45	75.00%
117	CP048	Ahrefs Image Backlinks	222,296	2,122	-0.16	-0.33	19.35%
118	CPXR005	Number of H2 Tags	16	6	-0.16	-0.37	87.02%
119	CP108	Search Result Summary Length	323	155	-0.15	-0.35	60.16%
120	CP052	Ahrefs Linked Root Domains	22	8	-0.15	-0.36	20.48%
121	CP109	Search Result Summary Text Matches	5	2	-0.15	-0.43	60.24%
122	CP391	Number of Absolute URLs	623	143	-0.15	-0.38	84.19%
123	CP469a	Search Terms in Sentences	31	2	-0.15	-0.37	88.79%
124	CP376	Keywords making whole LI Tags	5	1	-0.15	-0.40	80.40%
125	CP374	Keywords in the last 100 words	13	4	-0.15	-0.38	79.84%
126	CP057	Ahrefs Page Size	61,358	29,980	-0.15	-0.31	13.47%
127	GD003	Google Density Variations	162	35	-0.15	-0.37	78.55%
128	CP032	Ahrefs Has Image Backlinks	1	0	-0.15	-0.44	17.18%
129	CP151	Leading Keywords in H1 Tags	2	0	-0.15	-0.41	77.66%
130	ENT010	Title Tag Has Entities	1	1	-0.15	-0.41	60.16%
131	DD011	DomDetailer Majestic Referring .gov Links	34,872,559	3,295,863	-0.15	-0.26	36.29%
132	CP358	Inline Javascript Kilobytes	153	31	-0.15	-0.34	82.18%
133	CPJLD011	Has JSON-LD Answer	1	0	-0.15	-0.44	65.56%
134	CPJLD217	Has JSON-LD Question	1	0	-0.15	-0.44	65.65%
135	LSI006	LSI Words in H2 Tags	86	16	-0.15	-0.35	94.35%
136	CP485	Keywords in pages most used phrase	1	0	-0.15	-0.42	77.74%
137	CP033	Ahrefs Has Images	1	1	-0.15	-0.40	11.77%
138	CP473	Keywords in Strong Tags	13	2	-0.15	-0.39	82.82%
139	ENT011	Meta Description Tag Has Entities	1	1	-0.15	-0.43	59.19%
140	CP125	Keywords making whole A Tags	4	1	-0.15	-0.38	82.10%
141	CP467	Keywords in Section Tags	116	18	-0.15	-0.40	82.98%
142	QS012	Headings Has Question	1	0	-0.15	-0.44	76.85%
143	CP483a	Search Terms in the Title Tag	3	0	-0.15	-0.41	78.55%
144	CP472	Keywords making whole Span Tags	13	1	-0.15	-0.39	83.87%
145	CP006	Ahrefs Edu Backlinks	101,265	724	-0.14	-0.35	13.87%
146	CP177	Keywords in H4-H6 Tags	30	2	-0.14	-0.40	79.68%
147	CP036	Ahrefs Has Linked Root Domains	1	1	-0.14	-0.42	18.47%
148	CP034	Ahrefs Has Internal Links	1	1	-0.14	-0.42	19.11%
149	QS006	Number of Questions In H2 Tags	4	1	-0.14	-0.37	80.56%
150	CP021	Ahrefs Has EDU Backlinks	1	0	-0.14	-0.42	12.58%
151	CP477	Keywords in Title Attributes	79	6	-0.14	-0.38	84.68%
152	QS004	Number of Questions In Headings	5	2	-0.14	-0.36	30.73%
153	CP130	Keywords in Article Tags	156	19	-0.14	-0.42	78.63%
154	CP022	Ahrefs Has External Links	1	1	-0.14	-0.42	19.84%
155	ENT015	Has Entities in H4 Tags	1	0	-0.14	-0.43	62.10%
156	CP126a	Search Terms in A Tags	96	2	-0.14	-0.36	85.16%
157	LSI001	LSI Words in Title Tag	27	6	-0.14	-0.34	91.37%
158	CP168	Leading Keywords in H3 Tags	6	1	-0.14	-0.38	83.47%
159	CP173	Keywords in H4 Tags	10	1	-0.14	-0.38	81.53%
160	LSI007	LSI Words in H3 Tags	87	16	-0.14	-0.34	94.03%
161	CP158	Keywords making whole H1-H6 Tags	3	0	-0.14	-0.40	78.79%
162	CP355	Keywords in ID Attributes	12	1	-0.14	-0.37	81.21%
163	CP060	Ahrefs Redirects	720	10	-0.14	-0.33	16.29%
164	CP413	Number of External Links	60	18	-0.14	-0.32	77.66%
165	QS007	Number of Questions In H3 Tags	11	1	-0.14	-0.38	78.63%
166	CP353	Head Size Kilobytes	163	43	-0.13	-0.34	78.63%
167	CP357	Inline CSS Kilobytes	150	31	-0.13	-0.37	78.23%
168	CP154	Keywords making whole H1, H2, and H3 Tags	2	0	-0.13	-0.39	77.74%
169	CP041	Ahrefs Has Redirects	1	0	-0.13	-0.39	14.60%
170	CP150a2	Search Terms in H2 Tags	5	0	-0.13	-0.36	85.65%
171	CP150a	Search Terms in H1 Tags	1	0	-0.13	-0.37	78.47%
172	PAGE009	Number of Prices	215	32	-0.13	-0.31	72.98%
173	CP377	Load Time Milliseconds	121,734	2,607	-0.13	-0.28	63.39%
174	CPXR007	Number of H4 Tags	73	4	-0.13	-0.34	78.87%
175	CP479	Title Has Sales Words	1	0	-0.13	-0.38	66.13%
176	CP479ii	Title Has Sentiment Words	1	0	-0.13	-0.38	65.97%
177	CPJLD007	Has JSON-LD AggregateRating	1	0	-0.13	-0.40	60.89%
178	CP409	Number of DoFollow External Links	57	15	-0.13	-0.30	75.16%
179	CP481b	Word Count in Meta Description Tag	68	20	-0.13	-0.32	70.48%
180	CP139	Keywords in Class Attributes	122	5	-0.13	-0.34	77.18%
181	CP451	Number of US Phone Numbers	121	7	-0.13	-0.31	76.21%
182	CP380	Meta Description Length	405	126	-0.13	-0.32	70.08%
183	LSI003	LSI Words in Meta Description Tag	52	9	-0.12	-0.32	90.16%
184	CPJLDxCB	Number Of Claimed Brands	10	1	-0.12	-0.36	71.94%
185	CP319	Has Schema Markup	1	1	-0.12	-0.40	71.45%
186	CP099	Search Result Number of Dirs in Path	3	2	-0.12	-0.35	55.97%
187	CP015	Ahrefs Gov Backlinks	101,919	538	-0.12	-0.34	10.65%
188	CP356	Keywords in I Tags	25	6	-0.12	-0.35	79.84%
189	CP065	Ahrefs RSS Backlinks	69	1	-0.12	-0.36	11.37%
190	ENT006	Entities in H5 Tags	11	1	-0.12	-0.35	60.48%
191	CP460	Percentage of DoFollow Internal Links	94	81	-0.12	-0.33	71.85%
192	CP176	Leading Keywords in H4-H6 Tags	6	0	-0.12	-0.37	73.79%
193	CPXR011	Keywords in Button Tags	13	0	-0.12	-0.36	78.55%
194	CPJLD266	Has JSON-LD Website	1	0	-0.12	-0.38	57.98%
195	PAGE008	Is Store Page	1	0	-0.12	-0.39	56.53%
196	CP384	Keywords in Meta OpenGraph Site Name	2	0	-0.12	-0.35	70.32%
197	CP077	Search Result Domain Matches	1	0	-0.12	-0.37	49.84%
198	CP440	Number of NoFollow Links	70	6	-0.12	-0.31	76.21%
199	CPJLD122	Has JSON-LD ImageObject	1	0	-0.12	-0.38	63.55%
200	CP042	Ahrefs Has RSS Backlinks	1	0	-0.12	-0.38	10.89%

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